英语专业写作资料

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随着我国经济的发展，广告日趋繁荣。广告的策划手段可谓五花八门。报纸上登着各种各样的广告，电视节目中也时常穿插五颜六色的广告。甚至公共汽车，路边的电杆和人们的住宅区也备受广告商的青睐。可以说广告已成为人们生活的一部分。

方兴未艾的广告，表明商品在我国已进入了激烈竞争的时代。为扩大影响，打开销路，商家总是不遗余力地将商品的优点集于广告之中。广告给商家带来了可观的利润，也给消费者提供了购物信息和方便。

然而，某些吹得天花乱坠的广告却玩弄骗人的勾当。―进口彩电‖进家不久就没了图像。―名牌皮鞋‖穿上不久便掉了鞋跟。―高档压力锅‖可能吓得人魂飞魄散。某些―灵丹妙药‖甚至使人病情恶化。因此，我们必须小心，切勿轻信上当。

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With the development of economy in our country, advertising has become prosperous. There are different ways in advertising. There are a lot of ads in newspapers, and on TV people can see colorful ads, too. Even buses, electric poles and people‘s living places become the favorite places for advertisements.We can say that advertising has become part of people‘s daily life.

The more and more advertisements show that goods in our country have come to a time of competition. To make people know more about the products, businesses try hard to focus the advantages in their ads. Advertisements have not only brought about big profits to the business, and also provided convenience to the consumers.

However, some beautiful ads will cheat the buyers. Some ‗Imported Color TV sets‘ will have no picture not long after they have been bought. Some leather shoes of famous brand will lose heels and the ‗Pressure cooker of high quality‘ can become very terrible to people. Some ‗Best medicine‘ will even kill the patients. So, we must be careful and try not to be cheated.

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The development of China‘ economy has witnessed the fantastic booming of commercials in the country. Strategies of advertisers are full of creativity. There are various advertisements in newspapers, and TV programs tend to give way to fascinating ads. Even the buses, electric poles and people‘s living quarters have become the favorite places of advertisers.

The ever-increasing commercials indicate the commodities in China have come to a fierce competitive time. To promote sales, businesses endeavor to highlight all the possible advantages of their products in their tempting commercials for the prospect. Undoubtedly, ads, a good strategy in commercial campaign, have created great profits for the business concerned. Meanwhile, consumers are benefited from the market information and convenience in purchasing.

However, some eye-catching advertisements prove to be misleading. The ‗Imported color TV sets‘ will refuse to produce any pictures shortly after consumers have bought them. Some ‗Leather shoes of famous brand‘ tend to lose heels in several days, which is really frustrating. The ‗Quality pressure cooker‘ can, believe it or not, frighten the users to death. What makes it worse is that some ‗Secret medicine‘ will even kill the patients. Therefore, we must be careful and not to be fooled into believing all that the ads tell us.