跨境电商实务英语-完整版
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
30跨境电商实用英语 (12)
title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,
10149 跨境电商实务英语
简答题Mechanical Twist Leather Watch Brown 棕色皮革（）腕表简答题Amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60天退款保证）简答题Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction.（第三方托管）简答题Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤A.【答案】亲爱的朋友，您请看店名简答题SNS: Social ( ) Services（社交媒体营销）简答题EMS: ( ) Mail Service（邮政特快专递服务）简答题( ) sale 清仓大甩卖简答题真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFA ( ) football 简答题eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）简答题Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱简答题You will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
跨境电子商务英语--02--答案2.2
Part 2.2 eBay PlatformWarming-up ActivitiesListening参考答案及译文：1.revenue译文：得益于其成熟的非广告运营模式，它在收入多元化的基础上享有广告定价优势。
2.facilitates译文：易贝是一家拍卖行，该公司只是促进第三方买卖双方之间的商品销售。
3.generate译文：由于易贝需要卖家在其网站上列出产品来创造收入，该公司比亚马逊更注重卖家。
4.consider译文：虽然在易贝上销售有很多优势，但仍有一些缺点需要考虑。
5.delivery译文：乐天将主要精力放在了物流运输网络上，去年推出了“One Delivery”计划。
New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Take the goods back to your retailer who will refund you the purchase price.2.We need to promote an open exchange of ideas and information.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.plastic 2.fabricTask3 Translate the following sentences into English, using the expressions in Brackets.参考答案You can get a $1000 cash advance for your trip from the financial department.Exercises1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. by reducing the price by 5%.译文：让我们各让一步，价格降低5%。
《跨境电商实务英语》项目5参考答案
教材册Convincing an OrderPart One Warming UpI . C略）II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好，得到了顾客的一致好评。
2. 我们只使用环境友好型材料，保证符合质量标准。
III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生：非常感谢您的询问。
30跨境电商实用英语 (3)
of import and export transaction volume.
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
are beginning to reduce circulation and its cost, shorten the distance between foreign
跨境电商实务英语_完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
30跨境电商实用英语 (6)
跨境电商实用英语
Chapter 2
AliExpress
Unit 2 Introduction to Crossborder E-commerce Platforms
Unit Goals
After studying this chapter, you are expected to：
A. I purchase almost everything from party accessories to mobile phones online. Shipping times can vary, for instance, I've had items arrive in
5 days, but others took 3 weeks.
PART TWO
Passage ReadingART 2Passage Reading
AliExpress
Serving as the only global online trading platform of Alibaba, AliExpress marks its official debut in April 2010, also known as the “International Version of Taobao” by the majority of sellers. AliExpress is a platform for overseas buyers, with payment realized through Alipay international accounts, and the products are shipped by international express. After several years, the transaction volume of the platform develops at an average annual growth rate of 400% currently. The top trading countries are Russia, the United States, Brazil, Spain, Britain, France, Canada, Australia, Israel, and Ukraine etc. By March of the year 2013, the buyers of AliExpress have covered more than 220 countries and regions. It covers clothing, 3C, home, jewelry and other 26 categories of products. The daily visit of overseas buyers exceeds 50 million. In May 2017, Alibaba announced that AliExpress has covered all B&R countries and regions, whose users from B&R countries and regions account for over 45% of all global users. Also, Russia, Ukraine, Israel, Belarus and Poland are among the top five countries in purchasing power.
《跨境电商实用英语》全套教学课件Unit 4-Chapter 3 Price Negotiation
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
《跨境电商实用英语》全套教学课件Unit 5-Chapter 1 Disputes and Complaints
B. A seller said, “Receiving a letter of complaint means that the seller's
product or service has room for improvement.” To some extent, it’s worth receiving a complaint.
A. It is often said that customers are always right.
This may not be true, but it is always safe to assume that the customer is right.
跨境电商实务英语-完整版
Women’s Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革( ）腕表正确答案是：机械Our gift to you：15％ off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ）Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（)行李箱正确答案是：加大( ）sale 清仓大甩卖正确答案是：ClearanceAmazon： BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick — fits iPhone 6 plus! — 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程—适合iPhone 6 plus — 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti—wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook， announced with his personal Facebook account that the number of users on Monday （August 24) has reached 10 billion。
30跨境电商实用英语 (15)
PART TWO
Passage Reading
PART 2
Passage Reading SNS Marketing
In the previous chapter, we introduced platform-inside marketing. Besides that, we regard marketing tools that bring potential customers from other sites to our cross-border ecommerce store as platform-outside marketing. Among platformoutside marketing methods, SNS marketing plays an important role. SNS (Social Networking Sites), also known as social media, refers to the sites and technologies that allow people to write, share, comment, discuss, and communicate with each other. It is a platform for content creation and exchange based on user relationships on the Internet. SNS marketing means to conduct marketing, public relations, and customer service using social networks, online communities, blogs or other online collaborative platforms. Since SNS marketing has the advantages of low cost and high reach, it is becoming a hot and key marketing spot in recent years.
跨境电商实务英语-完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
跨境电商实用英语 英文版整书电子教案完整版教学课件全套ppt教学教程最全课件最新
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
PART 1 Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.
《跨境电商实用英语》全套教学课件Unit 3-Chapter 4 Platform-inside Marketing
PART 2 Passage Reading
Another paid promotion method is Affiliate Program. Affiliate Program is also paid by the results. If the seller receives an order through Affiliate Program, he needs to pay the commission according to the pre-set rate. The commission rate is decided by the seller, and it generally ranges from 3% to 50%. Different from Keyword Pro, Affiliate Program only charges the seller after the order is processed. In other words, there is no fee if there is no transaction. We can set the commission rate through “My AliExpress” – “Promotions”, and join Affissage Reading
PART 2 Passage Reading
Platform-inside Marketing
What should we do after we complete the store registration, products selection, products processing and uploading, store decoration and other preparatory work, but find that there is no increase in store visits, products exposure and other relevant data? Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions. In general, store marketing is divided into platform-inside marketing and platform-outside marketing. In this chapter, we will mainly introduce the method and skills of platform-inside marketing.
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
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Women's Camo Print Light French Terry Shorts女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown棕色皮革（）腕表正确答案是：机械Our gift to you:15% off我们送您的礼物：85 折优惠正确的答案是“对”。
EMS: ()Mail Service （邮政特快专递服务）正确答案是： ExpressRockland Melbourne20 Inch Expandable Luggage 罗克兰墨尔本20 英寸可（）行李箱正确答案是：加大() sale清仓大甩卖正确答案是： ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick- fits iPhone 6 plus! - 60 DAY MONEY BACK()（可延伸单杆自拍杆并支持蓝牙远程-适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand spot cream 30ml for free 包快递）正确答案是：Kiss skincare(shippingcollagen whitening and moisturizing anti-wrinkle) （泰国 KISS 胶原蛋白美白保湿抗皱面霜30 毫升On August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personalFacebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
Instagram,understood by young people,53%young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time.确的答案是“错”。
Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！正确的答案是“错”。
真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewnFIFA() football正确答案是： approvedAmong all popular marketing strategies,email marketing,mobile marketing, digital coupons,social media marketing,pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon alsolaunched() Marketing. InfluenzerSNS: Social() Services （社交媒体营销）NetworkYou will enjoy 40% off for the() shop.您将享受全场 6 折的优惠。
entire（在所有的营销手段中，邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。
最近，亚马逊还推出了网红营销方式。
）正确答案是：Influenzer为吸引客户，店铺在销货淡季来临前会推出限时折扣活动，即(off-season,(slow season) 或热销季) sale。
正确答案是：(in-season,flashpeak season)Escrow: a financial instrument or an asset held by a third party on behalfof () other parties that are in the process of completing a transaction.（第三方托管）正确答案是： twoeBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ()（双人野营双层防水防风户外徒步旅行帐篷）正确答案是： HikingYou will enjoy 40% off for the() shop.您将享受全场 6折的优惠。
SNS: Social()Services （社交媒体营销）正确答案是： NetworkTwitter feature: the microblogging social website service. The limitation of eachpost is 140 words, permeability is very strong, but slow and steady,5700 posts per second, active users for 560 million.正确的答案是“对”。
Paypal: the faster, safer way to send money, make an online payment, receive moneyor set up a()account. （更快，更安全的收付款，网上付款，或设立商业账户的方式）正确答案是： merchantOur goods are()in quality to those of other manufacturers.与其他厂商相比，我们的产品质量上乘。
正确答案是： superiorWe are responsible to()the defective ones.质量不合格的产品我们包换。
正确答案是： replaceThis product comes() 3 colors.这款产品有三种颜色。
正确答案是： inWe have the gray ones in().正确答案是： stockYou’llfind all the()on the product detail page.您可以在产品的详情页上找到所有的规格。
正确答案是： specificationsWe sell this item in().我们打包出售。
正确答案是： lotDrop shipping, wholesale and()are all available.我们可接受直接代发、批发和代工。
正确答案是： OEMWe notice that you haven’tmade the() yet.我们注意到您并未支付订单。
正确答案是： paymentWe can’ttake anything() the price.我们不能再降价了。
正确答案是： offIf your order value reaches or exceeds $100, we can give you a discountof ()%.如果订单金额达到或者超过100 美元，可享八折优惠。
正确答案是： 20Generally speaking,your package needs 2-5 days to() up, and 3-8 weeks to arrive in your country.一般来说，包裹 2-5天内可以打包出运，3-8 周可抵达。
正确答案是： packDear friend, I have changed a logistics company. Now you can() your packet by this e-Packet Number 123456.亲，我已换了一家快递公司，您可通过 e 邮宝查询，查询号为123456。
正确答案是： trackNice to meet you, friend. All of the items at our store are in stock. We are always at your().很高兴认识你，我们商店所有物品都有现货，我们乐意为您效劳。
正确答案是： serviceWhenthe goods are lost() transit,the seller should inform the buyer and dispatch another one to the buyer.当货物在运输途中丢失，卖家应该通知并另派一件给买家。
正确答案是： inI guarantee that I will give you more discounts to() this up next time for next purchase.我保证您下次购物时给予您更多折扣以弥补这次的损失。
正确答案是： makeHello, Mr. Anderson.I feel so sorry for all your()that you are not satisfied with our product.你好，安德森先生。
我们感到非常抱歉给你带来不便, 使你对我们的产品不满意。
正确答案是： inconvenienceWe would deeply appreciate if you could give us a() feedback.如果您能给我们一个好评，我们将非常感激。
正确答案是： positiveI assure you will not()any loss.我保证你将不会承担任何损失。
正确答案是： bearPlease subscribe() my store.请订阅我们的店铺。
正确答案是： toIt's high()margin product.它是利润高的产品。
正确答案是： profit真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFA() football答案：approved反馈正确答案是： approved评论写评语或修改得分答题历史步骤时间动作状态得分12018 年 12 月 29 日 19:37开始还未回答22018 年 12 月 29 日 19:37保存： approved答案已保存32018 年 12 月 29 日 19:38答题结束正确5题目 2正确获得 5分中的 5分未标记题干Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！选择一项：对错反馈P49正确的答案是“错”。