改变世界的天才乔布斯中英文
乔布斯经典语录中英文
乔布斯经典语录中英文乔布斯经典语录中英文11死亡很可能是唯一的、最好的生命创造。
它是生命的促变者。
它送走老一代,给新一代开出道路。
Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。
2你不能只问顾客要什么,然后想法子给他们做什么。
等你做出来,他们已经另有新欢了。
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.3领袖和跟风者的区别就在于创新。
Innovation distinguishes between a leader and a follower.4求知若饥,虚心若愚。
stay hungry , stay foolish.5你如果出色地完成了某件事,那你应该再做一些其他的精彩事儿。
不要在前一件事上徘徊太久,想想接下来该做什么。
If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。
6你必须要找到你所爱的东西。
You’ve got to find what you love.7所有的产品一定会离开苹果商店但不能离开苹果系统,我们要帮助客户持续使用苹果产品,直到寿终正寝。
all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.8活着就是为了改变世界,难道还有其他原因吗?__来自We're here to put a dent in the universe. Otherwise why else even be here?9你是否知道在你的生命中,有什么使命是一定要达成的?你知不知道在你喝一杯咖啡或者做些无意义事情的时候,这些使命又蒙上了一层灰尘?我们生来就随身带着一件东西,这件东西指示着我们的渴望、兴趣、热情以及好奇心,这就是使命。
乔布斯中英文介绍
He holds up an iPhone and told us Jobs was back,Apple was back,innovation was back!
He holds up an iPhone and told us Jobs was back,Apple was back,innovation was back!
Jobs has led and launched the Macintosh computer (Macintosh), iMac, iPod, iPhone, and the world of electronic products, profoundly changes the modern communication, entertainment and way of life.
活着就为
To change the world alive!
改变世界
Profession 职业
Steve jobs, was born on February 24 , 1955 , San Francisco , California , United States inventor and entrepreneur , the apple co-founder and former CEO of the company. 史蒂夫·乔布斯,1955年2月24日出生于美国加利福尼 亚州旧金山,美国的发明家、企业家,美国苹果公司的 联合创始人及前CEO。
Honor 荣誉
Evaluate评价
End of life 生命尾声
Stay hungry, stay foolish
求知若饥,虚心若愚
The end
Achievement 成就
纪录片 史蒂夫·乔布斯:改变世界的力量 剧本 双语版
便说 我要让电脑进入寻常百姓家
and he says, wow, I can put computers on every desktop.
紧接着是iPod
The iPod.
刚面世的时候 人们都惊呼不止
When they first came out, people were like, oh, my god,
赞叹其时尚性感的外观
they're so sleek, they are so sexy.
它们小巧新颖
It was new and small.
我必须要买一台
I had to have it.
然后iPhone
The iPhone.
我的iPhone就像是我身体的一部分
I have an iPhone, which is an extension of me
他改变了我们的生活
He changed our lives.
史蒂夫·乔布斯很有远见
Steve Jobs had a vision.
这世界像失去了另一位约翰·列侬
Like the world lost a John Lennon.
他追求完美
He demanded perfection.
who envisioned a computer on every desk,
音乐将随身而行
an earbud in every ear,
多任务处理设备
and a device that would take multitasking
将迈入全新纪元
to a whole new level.
史蒂夫·乔布斯演讲稿(中英对照)
这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿.Thank you。
I'm honored to be with you today for your commencement from one of the finest universities in the world。
Truth be told, I never graduated from college and this is the closest I’ve ev er gotten to a college graduation.谢谢大家.很荣幸能和你们,来自世界最好大学之一的毕业生们,一块儿参加毕业典礼。
老实说,我大学没有毕业,今天恐怕是我一生中离大学毕业最近的一次了。
Today I want to tell you three stories from my life。
That's it. No big deal。
Just three stories。
今天我想告诉大家来自我生活的三个故事.没什么大不了的,只是三个故事而已.The first story is about connecting the dots。
第一个故事,如何串连生命中的点滴。
I dropped out of Reed College after the first six months but then stayed around as a drop—in for another 18 months or so before I really quit。
So why did I drop out?It started before I was born。
My biological mother was a young, unwed graduate student,and she decided to put me up for adoption。
改变世界的天才乔布斯中英文课件
iPad
The iPad launched the tablet market and created a new category of mobile computing devices.
Apple Store
01
The Apple Store revolutionized retailing by creating an immersive experience for customers.
The iPhone introduced a new era of smartphones, combining multiple functionalities into a single device.
iPod
The iPod revolutionized the music industry by making digital music portable and easy to access.
Disrupted the music industry
The iPod and iTunes Store disrupted the music industry by shifting consumer behavior towards digital music.
Transformed mobile phones
Charismatic communicator
Jobs had the rare ability to captivate an audience with his visionary speeches and presentations. He could articulate complex ideas in simple terms that resonated with people.
乔布斯在斯坦福大学毕业典礼上的英文演讲稿附翻译
乔布斯在斯坦福大学毕业典礼上的英文演讲稿(附翻译)他告诉我们,人的时间有限,不要把宝贵的时间浪费在重复其他人的生活上,人活着就是要找到你真正所爱的东西,让每天都精彩绝伦,人活着就是要改变世界!他改变了世界。
This is the text of the Commencement address by Steve Jobs, CEO of AppleComputer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of thefinest universities in the world. I never graduated from college. Truth be told,this is the closest I've ever gotten to a college graduation. Today I want totell you three stories from my life. That's it. No big deal. Just threestories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayedaround as a drop-in for another 18 months or so before I really quit. So why didI drop out?It started before I was born. My biological mother was a young, unwedcollege graduate student, and she decided to put me up for adoption. She feltvery strongly that I should be adopted by college graduates, so everything wasall set for me to be adopted at birth by a lawyer and his wife. Except that whenI popped out they decided at the last minute that they really wanted a girl. Somy parents, who were on a waiting list, got a call in the middle of the nightasking: "We have an unexpected baby boy; do you want him?" They said: "Ofcourse." My biological mother later found out thatmy mother had never graduatedfrom college and that my father had never graduated from high school. Sherefused to sign the final adoption papers. She only relented a few months laterwhen my parents promised that I would someday go to college.And 17 years later I did go to college. But I naively chose a college thatwas almost as expensive as Stanford, and all of my working-class parents'savings were being spent on my college tuition. After six months, I couldn't seethe value in it. I had no idea what I wanted to do with my life and no idea howcollege was going to help me figure it out. And here I was spending all of themoney my parents had saved their entire life. So I decided to drop out and trustthat it would all work out OK. It was pretty scaryat the time, but looking backit was one of the best decisions I ever made. The minute I dropped out I couldstop taking the required classes that didn't interest me, and begin dropping inon the ones that looked interesting.It wasn't all romantic. I didn't have a dorm room, so I slept on the floorin friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with,and I would walk the 7 miles across town every Sunday night to get one good meala week at the Hare Krishna temple. I loved it. And much of what I stumbled intoby following my curiosity and intuition turned out to be priceless later on. Letme give you one example:Reed College at that time offered perhaps the best calligraphy instructionin the country. Throughout the campus every poster,every label on every drawer,was beautifully hand calligraphed. Because I had dropped out and didn't have totake the normal classes, I decided to take a calligraphy class to learn how todo this. I learned about serif and san serif typefaces, about varying the amountof space between different letter combinations, about what makes greattypography great. It was beautiful, historical, artistically subtle in a waythat science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life. Butten years later, when we were designing the first Macintosh computer, it allcame back to me. And we designed it all into the Mac. It was the first computerwith beautiful typography. If I had never dropped in on that single course incollege, the Mac would have never had multipletypefaces or proportionallyspaced fonts. And since Windows just copied the Mac, its likely that no personalcomputer would have them. If I had never dropped out, I would have never droppedin on this calligraphy class, and personal computers might not have thewonderful typography that they do. Of course it was impossible to connect thedots looking forward when I was in college. But it was very, very clear lookingbackwards ten years later.Again, you can't connect the dots looking forward; you can only connectthem looking backwards. So you have to trust that the dots will somehow connectin your future. You have to trust in something —your gut, destiny, life, karma,whatever. This approach has never let me down, and it has made all thedifference in my life.My second story is about love and loss.I was lucky — I found what I loved to do early in life. Woz and I startedApple in my parents garage when I was 20. We worked hard, and in 10 years Applehad grown from just the two of us in a garage into a $2 billion company withover 4000 employees. We had just released our finest creation — the Macintosh —a year earlier, and I had just turned 30. And then I got fired. How can you getfired from a company you started? Well, as Apple grew we hired someone who Ithought was very talented to run the company with me, and for the first year orso things went well. But then our visions of the future began to diverge andeventually we had a falling out. When we did, our Board of Directors sided withhim. So at 30 I was out. And very publicly out. What had been the focus of myentire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let theprevious generation of entrepreneurs down - that I had dropped the baton as itwas being passed to me. I met with David Packard and Bob Noyce and tried toapologize for screwing up so badly. I was a very public failure, and I eventhought about running away from the valley. But something slowly began to dawnon me —I still loved what I did. The turn of events at Apple had not changedthat one bit. I had been rejected, but I was still in love. And so I decided tostart over.I didn't see it then, but it turned out that getting fired from Apple wasthe best thing that could have ever happened to me. The heaviness of beingsuccessful was replaced by the lightness of being a beginner again, less sureabout everything. It freed me to enter one of the most creative periods of mylife.During the next five years, I started a company named NeXT, another companynamed Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature film, ToyStory, and is now the most successful animation studio in the world. In aremarkable turn of events, Apple bought NeXT, I returned to Apple, and thetechnology we developed at NeXT is at the heart of Apple's current renaissance.And Laurene and I have a wonderful family together. I'm pretty sure none of this would have happened if I hadn't been firedfrom Apple. It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick. Don't lose faith. I'mconvinced that the only thing that kept me going was that I loved what I did.You've got to find what you love. And that is as true for your work as it is foryour lovers. Your work is going to fill a large part of your life, and the onlyway to be truly satisfied is to do what you believe is great work. And the onlyway to do great work is to love what you do. If you haven't found it yet, keeplooking. Don't settle. As with all matters of the heart, you'll know when youfind it. And, like any great relationship, it just gets better and better as theyears roll on. So keep looking until you find it. Don't settle.My third story is about death.When I was 17, I read a quote that went something like: "If you live eachday as if it was your last, someday you'll most certainly be right." It made animpression on me, and since then, for the past 33 years, I have looked in themirror every morning and asked myself: "If today were the last day of my life,would I want to do what I am about to do today?" And whenever the answer hasbeen "No" for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important tool I've everencountered to help me make the big choices in life. Because almost everything —all external expectations, all pride, all fear of embarrassment or failure -these things just fall away in the face of death, leaving only what is trulyimportant. Remembering that you are going to die isthe best way I know to avoidthe trap of thinking you have something to lose. You are already naked. There isno reason not to follow your heart.About a year ago I was diagnosed with cancer. I had a scan at 7:30 in themorning, and it clearly showed a tumor on my pancreas.I didn't even know what apancreas was. The doctors told me this was almost certainly a type of cancerthat is incurable, and that I should expect to live no longer than three to sixmonths. My doctor advised me to go home and get my affairs in order, which isdoctor's code for prepare to die. It means to try to tell your kids everythingyou thought you'd have the next 10 years to tell them in just a few months. Itmeans to make sure everything is buttoned up so that it will be as easy aspossible for your family. It means to say your goodbyes.I lived with that diagnosis all day. Later that evening I had a biopsy,where they stuck an endoscope down my throat, through my stomach and into myintestines, put a needle into my pancreas and got a few cells from the tumor. Iwas sedated, but my wife, who was there, told me that when they viewed the cellsunder a microscope the doctors started crying because it turned out to be a veryrare form of pancreatic cancer that is curable with surgery. I had the surgeryand I'm fine now.This was the closest I've been to facing death, and I hope its the closestI get for a few more decades. Having lived through it, I can now say this to youwith a bit more certainty than when death was a usefulbut purely intellectualconcept:No one wants to die. Even people who want to go to heaven don't want to dieto get there. And yet death is the destination we all share. No one has everescaped it. And that is as it should be, because Death is very likely the singlebest invention of Life. It is Life's change agent. It clears out the old to makeway for the new. Right now the new is you, but someday not too long from now,you will gradually become the old and be cleared away. Sorry to be so dramatic,but it is quite true.Your time is limited, so don't waste it living someone else's life. Don'tbe trapped by dogma — which is living with the results of other people'sthinking. Don't let the noise of others' opinions drown out your own innervoice. And most important, have the courage to followyour heart and intuition.They somehow already know what you truly want to become. Everything else issecondary.。
乔布斯情书英文原文
【乔布斯情书英文原文】We didn't know much about each other twenty years ago. We were guided by our intuition; you swept me off my feet. It was snowing when we got married at the Ahwahnee. Years passed, kids came, good times, hard times, but never bad times. Our love and respect has endured and grown. We've been through so much together and here we are right back where we started 20 years ago - older and wiser - with wrinkles on our faces and hearts. We now know many of life's joys, sufferings, secrets and wonders and we're still here together. My feet have never returned to the ground.【网友译文赏析】@Echo马潇筠:二十年前,未相知时。
然郎情妾意,梦绕魂牵。
执子之手,白雪为鉴。
弹指多年,添欢膝前。
苦乐相倚,不离不变。
爱若磐石,相敬相谦。
今二十年历经种种,料年老心睿,情如初见,唯增两鬓如霜,尘色满面。
患难欢喜与君共,万千真意一笑中。
便人间天上,痴心常伴侬。
@千年老妖猴:二十年前初相识,随心而遇惹人痴。
犹记新婚当日景,雪花飞舞阿瓦尼。
光阴似箭已添丁,幸福艰难总不离。
爱至深处久弥新,回首廿载似昨夕。
岁增智长皱渐生,知秘解惑尝悲喜。
乔布斯语录中英文版
乔布斯语录中英文版乔布斯语录中英文版Innovation distinguishes between a leader and a follower。
领袖和跟风者的区别就在于创新。
We're here to put a dent in the universe. Otherwise why else even be here?活着就是为了改变世界,难道还有其他原因吗?Be a yardstick of quality. Some people aren't used to an environment where excellence is expected。
成为卓越的代名词,很多人并不能适合需要杰出素质的环境。
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it。
成就一番伟业的唯一途径就是热爱自己的事业。
如果你还没能找到让自己热爱的事业,继续寻找,不要放弃。
跟随自己的心,总有一天你会找到的。
innovation has no limits. The only limit is your imagination. It's time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do businewith. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!创新无极限!只要敢想,没有什么不可能,立即跳出思维的框框吧。
(完整版)乔布斯中英文简介
JobsNobody else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”. He spent his life packaging that magic into elegantly designed, easy to use products.He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. But Mr Jobs was one of a handful of pioneers who saw what was coming. Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.Mr Jobs caught the computing bug while growing up in Silicon Valley. As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard. But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on AprilFools’ Day 1976. “A lot of people in our industry haven’t had very diverse experiences,” he once said. “So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography. But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984. With its windows, icons and menus, it was sold as “the computer for the rest of us”. Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines. But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it. He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker. His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products. And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and (briefly) became the world’s most valuable listed company. “I’m pretty sure none of this would have happened if Ihadn’t been fired from Apple,” Mr Jobs said in 2005. When his failing health forced him to step down as Apple’s boss in 2011, he was hailed as the greatest chief executive in history. Oh, and Pixar, his side project, produced a string of hugely successful animated movies.In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, tha t can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.His interdisciplinary approach was backed up by an obsessive attention to detail.A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal c ooling fan, so that it would be silent—putting user needs above engineering convenience. He called an Apple engineer one weekend with an urgent request: the colour of one letterof an on-screen logo on the iPhone was not quite the right shade of yellow. He often wrote or rewrote the text of Apple’s advertisements himself.His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper. But his egomania was largely justified. He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluat ing potential new products. “A lot of times, people don’t know what they want until you show it to them,” he said. His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses. Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion. But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media. The man who said in his youth that he wanted to “put a ding in the universe” did just that.以下为中文评论全文:到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
(完整版)乔布斯中英文简介
JobsNobody else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”. He spent his life packaging that magic into elegantly designed, easy to use products.He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. But Mr Jobs was one of a handful of pioneers who saw what was coming. Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.Mr Jobs caught the computing bug while growing up in Silicon Valley. As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard. But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on AprilFools’ Day 1976. “A lot of people in our industry haven’t had very diverse experiences,” he once said. “So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography. But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984. With its windows, icons and menus, it was sold as “the computer for the rest of us”. Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines. But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it. He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker. His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products. And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and (briefly) became the world’s most valuable listed company. “I’m pretty sure none of this would have happened if Ihadn’t been fired from Apple,” Mr Jobs said in 2005. When his failing health forced him to step down as Apple’s boss in 2011, he was hailed as the greatest chief executive in history. Oh, and Pixar, his side project, produced a string of hugely successful animated movies.In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, tha t can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.His interdisciplinary approach was backed up by an obsessive attention to detail.A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal c ooling fan, so that it would be silent—putting user needs above engineering convenience. He called an Apple engineer one weekend with an urgent request: the colour of one letterof an on-screen logo on the iPhone was not quite the right shade of yellow. He often wrote or rewrote the text of Apple’s advertisements himself.His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper. But his egomania was largely justified. He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluat ing potential new products. “A lot of times, people don’t know what they want until you show it to them,” he said. His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses. Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion. But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media. The man who said in his youth that he wanted to “put a ding in the universe” did just that.以下为中文评论全文:到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
how steve jobs changed our world中英完整版
iGenius Steve Jobs Change the World.
天才史蒂夫·乔布斯改变世界
Say what you want, but Steve Jobs was the guy who envisioned a computer on every desk, and ear bud in every year and a device that would take multitasking to a whole new level. He didn't just envision. He made it happened.
他改变了我们的生活。
史蒂夫·乔布斯独具慧眼。
就像世界失去了一个约,对事一丝不苟。他领导了一个技术革命。
The personal computer.
A light bulb goes off. And he says, wow, I can put computers on every desktop.
词语解释:
1. focus v. 集中
2. weakness n. 弱点
It was about two in the morning and I got a phone call. And Steve was sobbing on the other end of the phone, very upset. And Steve said: oh, my god, I've been pushed to the sidelines.
The name apple, the friendly shape, the friendly advertizing we did , Steve was a genius at marketing that it helped bring this whole category of device to the world.
史蒂夫乔布斯(中英对照)
史蒂夫•乔布斯(1955-2011)10月5日,星期三,史蒂夫•乔布斯与世长辞,享年56岁。
乔布斯永远地改变了我们认知科技、应用科技的方式,在横跨个人电脑到音乐产业的广泛领域都打上自己鲜明的烙印。
在此,《财富》杂志(Fortune)将逐一回顾他留给我们的10大遗产。
Steve Jobs (1955-2011)Steve Jobs passed away Wednesday, Oct. 5 at age 56. Fortune looks back at how he changed the way we think about and use technology forever, putting his own stamp on everything from the personal computer to the music industry.设计在史蒂夫眼中,产品的外观、手感和操作远远超过纯粹的技术规格。
PC制造商还在追逐更快的处理器速度,而乔布斯却在追求更加智能、简单灵巧的设计。
苹果公司(Apple)一位前任员工回忆起乔布斯曾经有一次在公司召开的会议上认真思索Mini Cooper的魅力所在。
(他的一位同事当时正在销售这款汽车。
)他回忆道:“最后,他得出的结论是,这款汽车之所以炫酷出众,正是因为它小巧玲珑。
史蒂夫认为,当时正是苹果公司充分利用金属材料的最佳时机。
当时,大部分电脑制造商仍在使用塑料,但他认为,要想使电脑更加小巧,必须很好地利用金属材料。
”这一举措最终带来了回报:苹果公司的钛铝合金笔记本电脑备受追捧。
最近推出的MacBook Air 型号笔记本也被视为设计、价格与性能三者完美结合的典范。
DesignFor Jobs, how a product looked, felt and responded trumped raw technical specifications. While PC makers chased after faster processor speeds, Jobs pursued clever, minimalist design.One ex-Apple employee remembers sitting in a meeting with Jobs, who was mulling over the appeal of Mini Coopers. (An old coworker of his sold them at the time.)"He finally decided they were cool because they were small," he says. "Steve said that's when he knew Apple had to get really good at metal. Most computer makers at the time were all using plastic, but he knew to get smaller, you had to get metal really, really well."The move paid off: Apple's titanium-turned-aluminum notebooks became bestsellers. The most recent MacBook Air models have been held up as examples of the ideal intersection of design, price and performance.音乐进入新千年以来,音乐产业迅速向数字内容传递方式转变,上百万用户通过Napster等在线音乐服务网站非法下载音乐,这种混乱局面使得音乐出版公司疲于应付,只能在日益调低底线的痛苦中苦苦挣MusicThe new millennium was all about a rapid shift to digital content delivery, a disruption that sent music publishers scrambling to preserve their扎。
改变世界的天才乔布斯中英文(1)
LOGO
Personal introduction
American former Apple CEO, founder. In 1976, when he was 21-year-old Jobs and 26-year-old Wo Zini Ike formed Apple Computer. 美国苹果公司前CEO、创 始人。1976年,时年21岁 的乔布斯和26岁的沃兹尼 艾克成立了苹果电脑公司。
Jobs' say
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
To change the world alive! !
LOGO
Contents
1 2 3 4 5 6 7 引言 Introduction 个人介绍 Personal introduction 成就 Achievementd Title 个人荣誉 Personal honor 乔布斯语录 Jobs' say 评价 The evaluation of jobs 生命尾声 End of life
乔布斯演讲中英文(完整版)
乔布斯在斯坦福大学的演讲稿[中英]苹果计算机公司CEO史蒂夫•乔布斯6.14在斯坦福大学对即将毕业的大学生们进行演讲时说,从大学里辍学是他这一生做出的最为明智的一个选择,因为它逼迫他学会了创新。
乔布斯对操场上挤的满满的毕业生、校友和家长们说:“你的时间有限,所以最好别把它浪费在模仿别人这种事上。
” --同样地,如果还在学校的话,似乎不应该去模仿退学的牛人们。
You've got to find what you love,' Jobs saysJobs说,你必须要找到你所爱的东西。
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.我今天很荣幸能和你们一起参加毕业典礼,斯坦福大学是世界上最好的大学之一。
我从来没有从大学中毕业。
乔布斯生平简介(中英文对照)精编版
乔布斯生平简介(中英文对照)NOBODY else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”. He spent his life packaging that magic into elegantly designed, easy to use products.He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. But Mr Jobs was one of a handful of pioneers who saw what was coming. Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.Mr Jobs caught the computing bug while growing up in Silicon Valley. As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard. But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on April Fools’ Day 1976. “A lot of people in our industry haven’t had very diverse experiences,” he once said. “So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography. But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984. With its windows, icons and menus, it was sold as “the computer for the rest of us”. Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines. But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it. He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker. His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products. And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and (briefly) became the world’s most valuable listed company. “I’m pretty sure none of this would have happened if I hadn’t been fired from Apple,” Mr Jobs said in 2005. When his failing health forced him to step down as Apple’s boss in 2011, he was hailed as the greatest chief executive in history. Oh, and Pixar, his side project, produced a string of hugely successful animated movies.In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.His interdisciplinary approach was backed up by an obsessive attention to detail. A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal cooling fan, so that it would be silent—putting user needs above engineering convenience. He called an Apple engineer one weekend with an urgent request: the colour of one letter of an on-screen logo on the iPhone was not quite the right shade of yellow. He often wrote or rewrote the text of Apple’s advertisements himself.His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper. But his egomania was largely justified. He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluating potential new products. “A lot of times, people don’t know what they want until you show it to them,” he said. His judgment proved uncannily accurate: by the end of his career the hitsfar outweighed the misses. Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion. But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media. The man who said in his youth that he wanted to “put a ding in the universe” did just that.以下为中文评论全文:到目前为止,世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。
永远的乔布斯经典演讲(中英文对照)
Thank you.I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want to tell you three stories from my life. That's it. No big deal. Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife -- except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy; do you want him?" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college. This was the start in my life.And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After sixmonths, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out okay. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked far more interesting.It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned coke bottles for the five cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintoshcomputer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the "Mac" would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on that calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever -- because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.My second story is about love and loss.I was lucky -- I found what I loved to do early in life. Woz1 and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a two billion dollar company with over 4000 employees. We'd just released our finest creation -- the Macintosh -- a year earlier, and I had just turned 30.And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or sothings went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. And so at 30, I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down -- that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me: I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, and I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometime life -- Sometimes life going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love.And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking -- and don't settle. As with all matters of the heart, you'll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking -- don't settle.My third story is about death.When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I've looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinkingyou have something to lose. You are already naked. There is no reason not to follow your heart.About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for "prepare to die." It means to try and tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I'm fine now.This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die.Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely thesingle best invention of Life. It's Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma -- which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the "bibles" of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 60s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along. It was idealistic, overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I've always wished that for myself. And now, as you graduate to begin anew, I wish that for you.Stay Hungry. Stay Foolish.Thank you all very much.译文如下:今天,很荣幸来到各位从世界上最好的学校之一毕业的毕业典礼上。
乔布斯电影最后一段话中英文版
乔布斯电影最后的一段话中英文版We gonna put a dent in the universe.Here is to the crazy ones, the misfits, the revels, the trouble-makers, the round pegs and square holes.The ones who see things differently. They are not fond of rules, they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them. But the only thing you can’t do is ignore them, because they change things, they push human race forward.While some may see them as the crazy ones, we see genius. Because the people who are crazy enough think that they can change the world are the ones who do.我们要改变世界。
这是向疯子致敬:他们特立独行,桀骜不驯,从来不太平。
他们是格格不入的一群,习惯用不同的眼光看待事情,不受规矩约束,对既成事实不屑一顾。
你可以引用他们,亦可反驳他们,或赞颂或诋毁他们,唯一你做不到的就是忽视他们。
因为他们带来变革.他们推动人类向前。
或许有些人将他们视为疯子, 但我们视之天才。
因为只有疯狂到相信自己能改变世界的人才能改变世界。
乔布斯励志中英文语录
乔布斯励志中英文语录1、I want to put a ding in the universe。
我要在宇宙中留下痕迹。
2、Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。
谨记自己总会死去,是让自己避免陷入“人生有所失”思考的最佳方法。
3、Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life。
帮我做出重大决定的最好工具,就是知道自己快死了。
4、Design is not just what it looks like and feels like。
Design is how it works。
设计不只是外表和感觉,设计是产品如何运作。
5、I would trade all of my technology for an afternoon with Socrates。
我愿意用我所有的科技去换取和苏格拉底相处的一个下午。
6、Your time is limited,so don’t waste it living someone else’s life。
你的时间有限,所以不要浪费时间去过别人的生活。
7、We’re here to put a dent in the universe。
Otherwise why else even be here?活着就是为了改变世界,难道还有其他原因吗?8、Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?你想用卖糖水来度过余生,还是想要一个机会来改变世界?9、Stay hungry,stay foolish。
伟人乔布斯-中英文介绍PPT课件
— —A Legend as God
Made by Xin Lijun
1
Steve Jobs
Personal resume
Main achievements
HONOR
2
Inventor, icon, genius. Steve Jobs gave Silicon Valley its identity
There is a words on the network, perhaps expressed the most deeply sure of people to Steve Jobs: “Three Apples changed the world.The first one seduced Eve.The second one awakened
1985 The unthinkable. Jobs is fired and starts a new computer company NeXT.
1997 Jobs returns as Apple CEO.
2000 Apple names him permanent CEO. Black turtleneck and wire glasses--his trademark image as a leader.
6
Apple CEO Steve Jobs poses with the new iPhone 4 during the Apple Worldwide Developers Conference in San Francisco, California in this June 7, 2010
Apple Inc. CEO Steve Jobs introduces the iPad 2 on stage during an Apple event in San Francisco, California in this March 2, 2011,
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The Beginnings of Apple
After spending time in
India in 1974, Jobs returned to America Steve Jobs , Steve Wozniak And Ronald Gerald Wayne in 1976. Apple I in 1976, Apple II in 1977, Stepped into positive growth
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Soul Of Apple
1984: National Medal of
Technology 1987: Jefferson Award for Public Service 2007:the most powerful person in business by Fortune Magazine 2009: CEO of the decade by Fortune Magazine 2010: Financial Times named Jobs its person of the year for 2010 ......
三个苹果改变了世界。
第一个诱惑了夏娃,第 二个砸醒了牛顿,第三 个曾在史蒂夫•乔布斯的 掌握。
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Personal introduction
American former Apple CEO, founder. In 1976, when he was 21-year-old Jobs and 26-year-old Wo Zini Ike formed Apple Computer. 美国苹果公司前CEO、创 始人。1976年,时年21岁 的乔布斯和26岁的沃兹尼 艾克成立了苹果电脑公司。
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ent Apple
Become the second largest company of the World The largest Cellphone Provider The highest net fit income The most innovative company Running the Online content store
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Re-Define The Phone
2007, Apple launched iPhone 2010, more than 50 ,000,000
iPhone was sold App Store is the largest Online App market Leading people to a time with simple-smart communication and entertaiment
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New Beginning Of Apple
2001, Apple launched iPod
A New Time For Music Tens of million iPod sold all
around the wold Itunes store become the largest online music store Lead a new way of music industry
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NeXT And Pixar
•
Apple did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design. • NeXT’s a great success with it beautiful design • The late Mac OX operating system is based on NeXT
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Evaluate
His pursuit of the details - "I want to make icons do look lick with his tongue"; his pursuit of perfection - "To be able to sleep at night, to the aesthetic and quality throughout the pursuit of excellence"; His flair for innovation "Do not let the noise of others opinions drown your inner voice, heart and intuition to have the courage to listen to the call." - He is Apple's "The Godfather" Jobs. "A pirate, a paranoid, a perfect combination of art and technology of IT leaders, a person who changed the world." 他追求细节——“要把图标做到让我想用舌头去舔一下”;他追求完美—— “为了能在晚上睡个好觉,要在审美和质量上自始至终争取做到最好”;他 敢于创新——“不要让他人意见的噪音淹没你内心深处的声音,要有勇气听 从内心和直觉的召唤”。——他就是苹果“教父”乔布斯。“一个海盗,一 个偏执狂,一个将艺术和科技完美结合的IT领袖,一个改变了世界的人”。
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Achievement
Jobs created the
Macintosh computer has led, ipad, iPod, iTunes Store, iPhone and many other wellknown digital pr of innovation
Heavy Debt, Under Deficit
$1
No core business
Severe competition:MS, HP
Where should Apple head for? What will the new Apple CEO do? LOGO
As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.
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Jobs' say
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Reform In Apple
• Management Structure Rebuilding • Cutting The Unneccessary Business • Innovation And Design Oriedtal • Concern On The User Experience
Make the world difference!
叶长根 1200765
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Introduction
Three Apples changed
the world. The first one seduced Eve.The second one awakened Newton. The third one was in the hands of Steve Jobs.
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Living Without PC
2010, Apple launched
iPad, with large touch screeen and powerful processor Has a trend to replace the PC Leading a Pad-Time A new chanllege of competitors
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Leave Apple
1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.
After the failure of the Apple III and Lisa, Jobs built The Macintosh to compete with the IBM PC.
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Steve jobs is to change the world of genius, he had a keen sense of touch and great wisdom, the courage to change, innovation, leading the global information technology and electronic product trend, the computer and electronic product getting contracted turn, accessible, and let was expensive rare electronic products into a part of the modern life.