business plan

个人年终总结为什么叫bp

个人年终总结为什么叫bp个人年终总结是一种对过去一年工作成果和经验的总结与回顾，而为什么称之为BP，即Business Plan，主要有以下几个原因。

一、商业计划(Business Plan)的基本概念和作用商业计划是企业为了达成预期目标而制定的一份详细的书面计划。

它包括对市场环境、竞争对手、自身优势和劣势的分析，进而制定出合理的市场推广策略和销售目标。

商业计划将企业的战略、战术和运营计划整合在一起，为企业的管理和发展提供指导和依据。

个人年终总结与商业计划有着相似的特点和作用。

它也是一个人对自己的工作规划、目标和成果的总结和反思。

个人年终总结与商业计划一样，需要对过去的工作进行分析、总结，并制定出下一年的工作计划和目标。

因此，将个人年终总结称为BP是为了强调其对个人工作管理的重要性和指导性。

二、BP突出目标导向和结果导向BP强调目标导向和结果导向。

商业计划中，目标导向是指企业在一定的时间期限内希望达到的具体目标，结果导向则是指企业为了实现目标所采取的具体措施和行动。

同样，个人年终总结也应该以目标为导向，强调结果的实现。

在个人年终总结中，目标导向意味着需要明确自己在过去一年中的主要工作目标和计划，并评估自己是否达到了这些目标。

结果导向则要求对自己所取得的成果进行客观的分析和总结，并根据总结的结果制定下一年的工作目标。

因此，将个人年终总结称为BP，能够更好地强调个人工作中的目标和结果。

三、BP具备计划性和战略性商业计划的一大特点就是具备计划性和战略性。

商业计划能够对市场环境和企业自身进行全面深入的分析，有针对性地对未来进行规划和决策。

同样，个人年终总结也需具备计划性和战略性。

在个人年终总结中，计划性可以表现为对自己未来一年的工作目标的设定和方案的制定。

战略性则体现在对自身优势和劣势的评估，并根据评估结果制定出适合自己发展的职业规划和目标。

因此，将个人年终总结称为BP，能够更好地突出个人工作中的计划性和战略性。

用英文写商业计划书的格式

用英文写商业计划书的格式Business Plan Template.1. Executive Summary.This section briefly summarizes the key points of your business plan, including your company's mission, market opportunity, unique value proposition, financial projections, and key milestones. It should act as a teaser to whet the reader's appetite for more details.2. Company Description.In this section, provide a detailed overview of your company, including its legal structure (e.g., LLC, Corporation), industry classification, and location. Describe your company's mission, vision, and core values. Explain what your company does, who your target customers are, and how you differentiate yourself from competitors.3. Market Analysis.This section delves into the market opportunity foryour business. Include research on the target market's size, growth potential, and trends. Analyze your targetcustomers' needs, preferences, and buying behaviors.Identify your competitors and assess their market share, strengths, and weaknesses. Finally, explain how your business will capitalize on market opportunities and outcompete rivals.4. Organization and Management.In this section, introduce your team and explain their qualifications, expertise, and roles within the company. Describe the company's ownership structure and governance mechanisms. Explain how you plan to manage growth and expansion, including any plans for hiring additional staffor outsourcing.5. Products and Services.Detail your company's products or services, including their features, benefits, pricing strategies, and how they meet customer needs. Explain how your products or services differentiate from those of competitors and why customers would choose them. Provide any relevant intellectual property or patents your company holds.6. Marketing and Sales Strategy.In this section, outline your marketing and sales plans to attract and retain customers. Include strategies for market positioning, branding, advertising, promotion, and pricing. Explain how you will generate leads and convert them into sales. Describe your sales process, including any unique selling techniques or customer service strategies.7. Funding Request.If your business plan involves seeking funding from investors or lenders, this section should detail your financial needs and how the funds will be used. Include projections for income statements, cash flow statements,and balance sheets for the next three to five years.Explain how the requested funding will help achieve your business objectives and what the expected return on investment (ROI) is for investors.8. Financial Projections.Provide detailed financial projections for your business, including income statements, cash flow statements, and balance sheets for at least three years. These projections should be based on realistic assumptions and demonstrate your understanding of the financialimplications of your business plan. Include any key assumptions or risk factors that could affect yourfinancial projections.9. Appendices.Include any additional documents or materials that support your business plan, such as market research reports, competitive analysis, product brochures, or any relevant legal documents (e.g., patents, licenses).Remember that a business plan is a living document that should be updated regularly as your business grows and evolves. It should serve as a roadmap for guiding your company's strategy and operations and attracting investors or lenders. Take your time to craft a comprehensive and professional business plan that accurately reflects your company's vision and goals.。

创业计划书商业计划书（Business Plan）目录[隐藏]1 什么是商业计划书？2 商业计划书的内容3 商业计划书的作用？4 商业计划书的主要编写格式5 撰写商业计划书应注意的几个问题6 《商业计划书》规范化格式[编辑]什么是商业计划书？商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是以书面的形式全面描述企业所从事的业务。

它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。

编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。

一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。

一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。

在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。

因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。

[编辑]商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。

种种“如何”是构成商业计划书的说服力。

若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。

商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。

business-plan-商业策划书英文

High partyI.Introduction:Name: Heaven of CarnivalLocation: Hong KongMission statement:●to provide plans to all kinds of parties, such as wedding,birthday, proposal & marriage ceremony, graduation,Annual Dinner and other festivals●to design personalized ideas and services for people inneedPurpose:For amusementTo prepare devices or services for customers to organize a partyTo enlarge peopl e's social circleTo introduce or promote a companyII. Market analysis●Party is a kind of western way of socializing; it meanspeople gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party,house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation.●On the other hand, as the increase of people's pressurefrom school or working, more and more people need time and place to relax and make friends.●Based on this condition, people who are good atorganizing a party has been active, and become aprofessional party planner.III. Our service offered:Activities●KTV●amusement park●Self-help kitchen●Table games（Chess & Cards）Foods●drinks/beverage/coffee●dinners: seafood/meats/soup/bread●fruits/salad●Sweet snacks●BarbecueD evices●guests' show●video camera/microphone/stereo/lamplight●red-carpet show●Instrumental Performance●invitation letterSpecial things●flowers/birthday cakes●rings●other surprisesIV.Co-workers & competitorsCooperation●Having cooperation with tourism●Working With the Media●Cleaning companies●shopping mall●beauty salonCompetition●We might compete with local travel agency or bars.V. Staff requirementsProfessional Background:❖Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns.Characters:❖cheerful, tolerant, humorous❖Having the ability of organization, coordination andmacro control for rand om strain.Fashion hunter:❖a basic und erstanding of a certain artistic accomplishment and the western culture❖a keen fashion antennabe able to capture the city of fashion information, and wrap it as a Party's leading role or theme.Wid espread circle❖Communication is widespread, and keeps a goodrelationship with fashion circle, film circl e, art circle andmedia circle.Knowledgeable:❖Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmannersFamiliar with procedures:❖To know all kinds of procedures for the annual inspection,and familiar with all kinds of fiel ds, and this is thenecessary condition to guarantee Party smoothly. pany strategy●B to C----Business to Customers●B to B-----Business to BusinessBusiness-to-consumer: two schemes1. To help customers planning perform activities:Customers can go to our website, which have all kinds of schemes can mix and match. We can even directly express what you want to party, if the customer be frightened by this troubl e, we also have set some schemes, such as birthday party, wedding party, business party, etc., if the customer satisfaction, can be directly choose this solution.2. Host sponsor theme parties. Customers can participate, and there is no limit to the admission candidate.When a customer wants to take part in this PARTY, can sign up on the Internet, fill in your personal information, there will be someone to contact the customer to confirm information, also can go to the agreed time to PARTY. After the customer can choose to sign up directly with the e-currency payment entrance fee, also can choose to pay againB to B-----Business to Business◆We will be geared to the needs of enterprises and groups, thiswill test our ability. staff association, company annual meetingand the association of certain groups of activities will be our main business .Also have another brand sponsorship, as some well-known brand, and they will be linked to the PARTY, in particular, would hold a special sponsorship we PARTY. This is also another BTOB model.VII. Financial supportsS ervice support: For enterprises and individuals to provid eprofessional entertainment planning services, at the same time, in order to ensure the quality of service and the personalizedneeds of customers, we launched special support to meetcustomer demand, customer satisfactory, the main businessincluding "service spirit" and "props for rent", "scene layout,decoration", "party DJ, MC, Dancer ", and so on!A dvertising revenue:Each big mall, enterprise, websitesand so on all can put an advertisement on our companywebsite, different types of advertising costs are also different,the standard decided by the firm. Of course, we will providepartner with a certain discount.S ponsorship tickets agent: in ad dition to planning PARTY, ourcompany also sell all kinds of stage productions, concerts, tickets for the large-scale performances. Customers can be on ourcompany website or call our reservation, then fill out your real information, we will have staff and customers to verify information and adopt the strategy of Taobao payment in cash on delivery.Brand sponsor: Some well-known brand, will be linked to the PARTY, in particular, would be helpful to hol d a special theme PARTY. This is also another BTOB model and will popularize their brand advantage.。

商业计划书Business Plan

商业计划书（Business Plan）什么是商业计划书商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是以书面的形式全面描述企业所从事的业务。

它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。

编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。

一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。

一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。

在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。

因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。

商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。

种种“如何”是构成商业计划书的说服力。

若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。

商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。

对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。

对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。

至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。

如何写business plan

如何写business plan
1. 执行摘要：简要概述你的商业计划，包括核心业务、目标市场、竞争优势、营销策略、财务预测等关键信息。

2. 公司概述：介绍公司的背景、历史、使命和愿景。

3. 市场分析：研究目标市场的规模、趋势、需求、竞争情况等，为你的商业想法提供依据。

4. 产品或服务：详细描述你的产品或服务，包括其特点、优势、功能等。

5. 营销策略：制定针对目标市场的营销策略，包括推广渠道、定价策略、品牌建设等。

6. 运营管理：描述公司的组织架构、管理团队、生产流程、质量控制等方面的内容。

7. 财务预算：提供详细的财务预算，包括营收预测、成本预算、利润预测等。

8. 风险评估：分析可能面临的风险，并提出相应的应对措施。

9. 实施计划：制定项目实施的时间表和具体步骤。

10. 总结和建议：总结商业计划书的要点，提出建议和改进意见。

在撰写商业计划书时，要确保内容清晰、逻辑连贯、数据准确。

同时，尽量使用简洁明了的语言，避免过多的技术术语和行话。

此外，还可以请专业人士对商业计划书进行审核和修改，以确保其质量和可行性。

business plan商业计划书

商业计划书1. 简介商业计划书是一份详细描述商业活动的文件，用于规划和管理企业的发展。

本文将介绍一个商业计划书的基本结构和内容要点。

2. 项目概述在此部分，我们将介绍商业计划书所涉及的具体项目。

包括项目名称、目标市场、产品或服务、竞争优势等。

2.1 项目名称给出项目的名称，并解释其含义和背后的理念。

2.2 目标市场描述目标市场的特征，包括人口统计数据、消费习惯、市场规模等。

分析目标市场的增长趋势和机会。

2.3 产品或服务详细描述产品或服务的特点和功能。

解释为什么该产品或服务能够满足目标市场的需求，并提供与竞争对手相比的优势。

2.4 竞争优势列举并分析竞争对手，并说明本项目相对于竞争对手的优势。

这些优势可以是技术上的、价格上的、品牌上的或其他方面。

3. 市场分析在此部分，我们将深入研究目标市场的细节，包括市场规模、增长趋势、竞争格局等。

3.1 市场规模通过研究市场数据和行业报告，估计目标市场的规模。

可以使用图表和图形来直观地展示数据。

3.2 增长趋势分析目标市场的增长趋势，包括过去几年的增长率和未来几年的预测。

解释这种增长趋势的原因和影响因素。

3.3 竞争格局调查竞争对手的数量、规模、市场份额等。

分析竞争格局对本项目的影响，并提出应对策略。

4. 营销策略在此部分，我们将阐述如何推广和销售产品或服务，并吸引目标市场的客户。

4.1 定位策略确定产品或服务在目标市场中的定位。

例如，高端市场、大众市场还是专业领域。

4.2 渠道策略描述产品或服务的销售渠道，如线上销售、线下零售或经销商渠道。

解释为什么选择这些渠道，并提供支持性数据和论据。

4.3 促销策略说明如何进行促销活动，包括广告、促销活动、公关等。

解释每种促销手段的优势和预期效果。

5. 经营模式在此部分，我们将介绍项目的经营模式和运营方式。

5.1 生产/服务流程描述产品或服务的生产或提供流程。

包括原材料采购、生产过程、质量控制等。

5.2 成本结构列举和分析项目的各项成本，包括固定成本和变动成本。

商业策划英文

Business Planning - An Essential Aspect for Success Business planning plays a crucial role in determining the success of any organization. It involves the process of setting goals, formulating strategies, and making decisions to achieve those goals. A well-developed business plan provides a roadmap for success and helps in navigating the challenges and uncertainties of the business environment.1. IntroductionIn today’s highly competitive business landscape, it is imperative for businesses to have a clear and concise plan in place. This document aims to outline the importance of business planning and highlight the key elements that should be included in a comprehensive business plan.2. Executive SummaryThe executive summary is a concise overview of the entire business plan. It provides a snapshot of the business, its objectives, and the strategies that will be implemented to achieve those objectives. This section should capture the attention of potential investors, lenders, or stakeholders and convince them to delve deeper into the plan.3. Company DescriptionThis section provides a detailed description of the company, including its history, mission statement, and vision. It also includes information about the legal structure, ownership, and key personnel of the organization. A clear understanding of theco mpany’s background is essential for the success of any business plan.4. Market AnalysisA comprehensive market analysis is crucial for identifying the target market, understanding customer needs, and analyzing the competition. This section should include information on market size, growth prospects, trends, and customer behavior. Conducting thorough market research enables businesses to make informed decisions and develop effective marketing strategies.5. Products and ServicesThis section highlights the products or services offered by the company. It should provide a detailed description of the features, benefits, and unique selling points of the offerings. Additionally, it should address any intellectual property rights, patents, or trademarks associated with the products or services.6. Marketing and Sales StrategiesMarketing and sales strategies are essential for promoting the products or services and achieving sales targets. This section should outline the marketing channels, advertising campaigns, pricing strategies, and sales forecasts. A well-defined marketing and sales strategy helps in reaching the target audience and establishing a strong brand presence.7. Operational PlanThe operational plan details the day-to-day activities and processes required to run the business. It includes information on production or service delivery, inventory management, quality control, and logistics. A robust operational plan ensures smooth operations and efficient resource allocation.8. Financial ProjectionsFinan cial projections provide an estimate of the company’s future financial performance. This section should include projected income statements, balance sheets, and cash flow statements. It should also outline the assumptions and methodologies used for forecasting. Accurate financial projections help in assessing the viability and profitability of the business.9. Risk Assessment and Mitigation StrategiesIdentifying and mitigating risks is an integral part of business planning. This section should outline the potential risks that the business may face and propose strategies to minimize their impact. It should address risks related to competition, market volatility, regulatory changes, and technological advancements. By proactively addressing risks, businesses can be better prepared to handle unforeseen challenges.10. Implementation and TimelineThe implementation plan defines the steps and timeline for executing the strategies outlined in the business plan. It should include key milestones, responsibilities, and deadlines. A well-defined implementation plan ensures that all stakeholders are aligned and working towards achieving the business objectives.ConclusionIn conclusion, business planning is a critical process that lays the foundation for the success of any organization. It provides clarity, direction, and focus to the business activities. A comprehensive business plan helps in securing funding, attracting investors, and guiding the decision-making process. By investing time and effort into developing a robust business plan, businesses increase their chances of achieving long-term success.。

Business-plan英文版商业计划书【范本模板】

Business planfor the pet marketMiracleNov－２２－２００９E X E C U T I V E S U M M A R YPets sold on the market today is very large，an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding，but also regard them as their parents。

Because they have this mentality, the other relevant market came into being and pets —pet grooming, health care and so on。

At present，there are already many such institutions abroad; many domestic first-line has also been developed cities，a similar organization，but due to technical reasons, and other aspects of a single national comparison of many of these institutionsIn developed city markets，there exists a lackage of all—package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration，our program is to design the market in Nanning，through the program，we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.Table of Content1。

business-plan-商业策划书英文

High partyI.Introduction:Name: Heaven of CarnivalLocation: Hong KongMission statement:●to provide plans to all kinds of parties, such as wedding,birthday, proposal & marriage ceremony, graduation,Annual Dinner and other festivals●to design personalized ideas and services for people inneedPurpose:For amusementTo prepare devices or services for customers to organize a partyTo enlarge peopl e's social circleTo introduce or promote a companyII. Market analysis●Party is a kind of western way of socializing; it meanspeople gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party,house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation.●On the other hand, as the increase of people's pressurefrom school or working, more and more people need time and place to relax and make friends.●Based on this condition, people who are good atorganizing a party has been active, and become aprofessional party planner.III. Our service offered:Activities●KTV●amusement park●Self-help kitchen●Table games（Chess & Cards）Foods●drinks/beverage/coffee●dinners: seafood/meats/soup/bread●fruits/salad●Sweet snacks●BarbecueD evices●guests' show●video camera/microphone/stereo/lamplight●red-carpet show●Instrumental Performance●invitation letterSpecial things●flowers/birthday cakes●rings●other surprisesIV.Co-workers & competitorsCooperation●Having cooperation with tourism●Working With the Media●Cleaning companies●shopping mall●beauty salonCompetition●We might compete with local travel agency or bars.V. Staff requirementsProfessional Background:❖Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns.Characters:❖cheerful, tolerant, humorous❖Having the ability of organization, coordination andmacro control for rand om strain.Fashion hunter:❖a basic und erstanding of a certain artistic accomplishment and the western culture❖a keen fashion antennabe able to capture the city of fashion information, and wrap it as a Party's leading role or theme.Wid espread circle❖Communication is widespread, and keeps a goodrelationship with fashion circle, film circl e, art circle andmedia circle.Knowledgeable:❖Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmannersFamiliar with procedures:❖To know all kinds of procedures for the annual inspection,and familiar with all kinds of fiel ds, and this is thenecessary condition to guarantee Party smoothly. pany strategy●B to C----Business to Customers●B to B-----Business to BusinessBusiness-to-consumer: two schemes1. To help customers planning perform activities:Customers can go to our website, which have all kinds of schemes can mix and match. We can even directly express what you want to party, if the customer be frightened by this troubl e, we also have set some schemes, such as birthday party, wedding party, business party, etc., if the customer satisfaction, can be directly choose this solution.2. Host sponsor theme parties. Customers can participate, and there is no limit to the admission candidate.When a customer wants to take part in this PARTY, can sign up on the Internet, fill in your personal information, there will be someone to contact the customer to confirm information, also can go to the agreed time to PARTY. After the customer can choose to sign up directly with the e-currency payment entrance fee, also can choose to pay againB to B-----Business to Business◆We will be geared to the needs of enterprises and groups, thiswill test our ability. staff association, company annual meetingand the association of certain groups of activities will be our main business .Also have another brand sponsorship, as some well-known brand, and they will be linked to the PARTY, in particular, would hold a special sponsorship we PARTY. This is also another BTOB model.VII. Financial supportsS ervice support: For enterprises and individuals to provid eprofessional entertainment planning services, at the same time, in order to ensure the quality of service and the personalizedneeds of customers, we launched special support to meetcustomer demand, customer satisfactory, the main businessincluding "service spirit" and "props for rent", "scene layout,decoration", "party DJ, MC, Dancer ", and so on!A dvertising revenue:Each big mall, enterprise, websitesand so on all can put an advertisement on our companywebsite, different types of advertising costs are also different,the standard decided by the firm. Of course, we will providepartner with a certain discount.S ponsorship tickets agent: in ad dition to planning PARTY, ourcompany also sell all kinds of stage productions, concerts, tickets for the large-scale performances. Customers can be on ourcompany website or call our reservation, then fill out your real information, we will have staff and customers to verify information and adopt the strategy of Taobao payment in cash on delivery.Brand sponsor: Some well-known brand, will be linked to the PARTY, in particular, would be helpful to hol d a special theme PARTY. This is also another BTOB model and will popularize their brand advantage.。

英文商业企划书模板范文

英文商业企划书模板范文BUSINESS PLAN TEMPLATE.1. Executive Summary.Briefly introduce the concept, vision, and objectives of your business.2. Company Description.Describe your company, its history, and the services or products it offers. Highlight your unique selling proposition (USP).3. Market Analysis.Discuss the industry, market trends, target audience, and competition.3.1 Industry Overview.Provide a broad overview of the industry and its growth potential.3.2 Target Market.Describe your target market, including demographics, psychographics, and their needs/wants.3.3 Competition.Analyze your competition, their strengths and weaknesses, and how you plan to differentiate yourself.4. Organization and Management.Describe the ownership structure, management team, and their qualifications.4.1 Management Team.Introduce the key members of your management team andtheir responsibilities.4.2 Organizational Structure.Explain your organizational structure and how it supports your business objectives.5. Service or Product Line.Describe your products or services, their features, benefits, and pricing strategy.6. Marketing and Sales Strategy.Outline your marketing and sales approach, including positioning, promotion, distribution, and pricing.6.1 Marketing Strategy.Describe your marketing mix (4Ps: product, price, place, promotion).6.2 Sales Strategy.Explain your sales process, target customers, and expected sales growth.7. Funding Request.If applicable, outline your funding needs, how much you are seeking, and how it will be used.8. Financial Projections.Provide financial projections for the next 3-5 years, including income statement, balance sheet, and cash flow statement.8.1 Assumptions.List the assumptions made in your financial projections.8.2 Break-Even Analysis.Explain when you expect to break even and start generating profits.9. Appendix.Include any additional documents or information that supports your business plan, such as market research data, product images, or testimonials.10. Revision History.Track any revisions made to your business plan and the date they were made.Remember to tailor this template to fit the specific needs and goals of your business. Each section should be detailed and comprehensive, providing a clear picture of your business's potential and strategy.。

businessplan商务英语范文(汇总6篇)

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文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!businessplan商务英语范文(汇总6篇)businessplan商务英语范文第1篇商务英语的专业化词汇商务英语作为国际间的经济交流和商务活动的语言工具，其与普通英语最基本的区别便是在商务英语的运用过程中，语句间添加的专业化商务词汇。

BUSINESS PLAN(英文商业计划书)

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。

business plan的结构 -回复

business plan的结构-回复"business plan的结构"是指一个完整的商业计划书应该包含哪些主要部分和每个部分的具体内容。

一、摘要（Executive summary）[摘要的重要性和内容]摘要是商业计划书的开头部分，用于概括整个计划的内容和要点。

在商业计划评估中，投资人通常会首先看摘要，因此摘要的撰写非常重要。

摘要应概述企业的背景信息、市场概况、产品或服务特点、市场前景、盈利模式及财务预测等关键信息。

二、业务描述（Business description）[企业的核心信息和目标]业务描述部分应包括企业的核心信息，例如企业名称、定位、使命和愿景等。

同时，还应提供企业的经营范围、产品或服务的详细描述、目标市场、竞争优势以及企业目标等内容。

三、市场分析（Market analysis）[市场概况和竞争分析]市场分析是商业计划书中非常重要的一部分，它提供了对目标市场的详细了解。

该部分应包括目标市场的规模、增长趋势、市场细分、目标客户特征等信息。

此外，市场分析还应包括竞争分析，包括主要竞争对手、其优势和劣势以及企业如何在竞争激烈的市场中脱颖而出。

四、产品或服务（Products or services）[产品或服务特点和核心竞争力]此部分详细描述了企业提供的产品或服务，包括其特点、核心竞争力以及与现有市场产品或服务的差异化。

重点介绍产品或服务的功能、优势、技术特点、设计等方面。

五、市场营销策略（Marketing strategy）[市场推广和销售策略]市场营销策略部分阐述了企业的市场推广和销售策略。

这包括市场定位、目标客户群体、市场推广活动、销售渠道以及定价策略等。

此外，还可以包括销售预测和市场份额目标等内容。

六、组织和管理（Organization and management）[企业架构和团队] 组织和管理部分详细描述了企业的架构和管理团队。

应包括企业的法律结构、管理团队的背景和经验、人员组织结构以及关键人员的职责和资质等。