BEC3 Unit3b
BEC高级听力：商务英语300句Unit 3(文本)
BEC高级听力：商务英语300句Unit3(音频+文本)摘要：BEC商务英语高级听力资料，收集了《商务英语300句》中的音频和文本，希望对大家听力能力的提高有所帮助。
Telephone Calls 打电话Brief Introduction电话问询是贸易中一种很常见的方式。
对于生产或交易中遇到的各种问题，如果能通过电话方式解决，那便是最快捷、最有效率的。
Basic Expressions1. This is Dajiang Food Store. How may I help you?这里是大江食品店。
请问我怎样能帮到你呢？2. Could you put me through to the toy department?请帮我接玩具部好吗？3. I’d like to order 3 cases of beer.我打算订购三箱啤酒。
4. My name is Tony Smith, Shanghai Hotel Room 2107. My phone number is 6567- 8900.我叫托尼·史密斯，住上海宾馆2107房间，我的电话号码是 6567-8900。
5. Please make a remittance of 1,500 Yuan for the books you’ve ordered. The postage is included.您订的书请汇款一千五百元过来，邮资包括在内。
6. Hold on a moment please.请稍等。
7. I’ll see if she is in.我去看看她有没有在。
8. I am afraid she is out at the moment.对不起，她这会出去了。
9. I’ll be pleased to if I can.如果能的话，我很高兴。
10. Extension 121, please.Sorry, the line is busy.请接121号分机。
BEC中级真题第三辑阅读及答案解析版
B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
剑桥商务英语高级(BEC3)阅读真题3
剑桥商务英语高级(BEC3)阅读真题3Questions 15 - 20· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I’ve looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they’ve applied, what their aspirations and perso nal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care.Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you’ve taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn’t have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decis ions, even if they didn’t agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn’t pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?。
牛津英语模块三unit3知识小结
牛津英语模块三u n i t3知识小结(总6页)-CAL-FENGHAI.-(YICAI)-Company One1-CAL-本页仅作为文档封面，使用请直接删除重点短语be in use 在使用中 set sail for 去航去by the time 到......时候 lead to 导致as early as 早在 in the future将来take over 接管，接任，控制 lost civilization失落的文明in memory of 纪念 in return for 作为。
的回报carry out实施，执行，进行 no more不再be off to 出发去 too...to 太...而不能pour out 涌出，倾泻 attend a lecture去听演讲more than 多于, 不仅仅 be buried alive被活埋be covered with被。
覆盖 be known aseither ... or 或者。
或者 neither ... nor 既不。
也不not only ...but also不但。
而且 it turns out that 结果证明是/ 原来on board在船上，飞机上或火车上 in good condition处于良好的状态prevent sb. from sth/ doing sth 阻止某人做某事 cut down 砍到declare war against 向。
宣传 together with 和。
在一起dig ...for treasure挖...找财宝 be involved in 参与，与...有关联result in 导致 take ... as an example 以...为例Be considered to be... 被认为是 have the chance to do sth 有机会做of great value 具有很大的价值take 相关短语take over 夺取，接管，控制，管理，继承 take away _________ take off_______ take up__________ take time to do sth ____________ take charge of __________ put 相关短语put out发表，发布，熄灭，出版 put off ___________ put on _____________put up___________ put up with__________put 相关短语come to达到某种情况或状态 come to oneself 苏醒 when it comes to谈到...涉及.. come across ___________ come up with __________ come out__________1.集中于2.对……有影响3. 受够了某人4. 阻碍（某人）5. 患病Come的相关短语：流传，降落：come 找到解决办法：come发生： come 发芽，出版：come偶遇： come 总计：come6. 实施，进行7. 阻碍（某人）8. 起义，反抗 9. 研究……10. 与……有关11. 无疑，确实翻译：毫无疑问他会成功词类转换decorate (vt.) 装潢、装饰→ ________ (n.) 装潢、装饰declare (vt.) 宣布，宣称→ _________ (n.)宣布，宣称，宣言educate (vt.) 教育→ ________ (n.) 教育→ ________ (n.) 教育者complain (vi.) 抱怨→ ________ (n.) 抱怨corrupt (vt.) 使腐败，使堕落（adj.）贪污的，腐败的→ ________ (n.) 贪污，腐败erupt (vi) (火山等)迸发，喷发，喷出，爆发→ __________ (n.) 爆发aware (adj.) 意识的，察觉到的→ __________ (n.)意识，认识historical (adj.) 历史的，与历史研究相关的→ ________ (n.)历史powerful (adj.) 强有力的→ ________ (n.) 权利wealthy (adj.) 富有的，富裕的→ ________ (n.) 财富，钱财cultural (adj.) 文化的→ ________ adv.）文化上地→ ________(n.) 文化extreme (adj.) 极度的，极端的→ ________ (adv.) 极其，极端fortunate (adj.) 不幸的，运气不好的→ __________(adj.) 幸运的，侥幸的→________ (adv.) 幸运地，侥幸地gradually (adv.) 逐渐地→ ________ (adj.) 逐渐的remains (n.) 遗迹→ ________ (vi.) 留下，剩下→ ________ (adj.) 剩余的judge (n.) 法官，审判者，裁判员→ ________ (n.) 审判，判决poison (n.) 毒药，毒物；(vt.)毒害，下毒→________ (n.) 中毒→________ (adj.) 有毒的solution (n.) 解决办法，解答→ ________ (v.) 解决，解答expression (n.) 表达，表情，神色→ ________ (v.) 表达sailor (n.) 水手，海员→ ________ (v.& n.) 航行basis (n.) 基础，基准，原因→ ________ (vt.& n.)基地，以.......为基地1. (n.) 表达；表情→（v.）表现，表达2.（adj.）强有力的，强大的→ (n.) 权力，势力3.（adj.）幸运的→（adj.）不幸的，运气不好的→（adv.）幸运地4.（vt.）宣布；宣称→ (n.) 宣言声明支持/反对5.（adj.）纪念的，记忆的→ (n.)记忆力，记忆→（v.）记忆纪念 in of;类似结构的短语：希望：in of 需要：in of搜寻：in of 支持：in of以防万一：in of 就……而言：in of6. （v.）教育，教导→ (n.)教育；培养→ (n.)教育家7. (n.) 荣耀，光荣→（adj.）光荣的；荣耀的8. （adj.）知道的，意识到的→（adj.）不知道的→（n.）知道，意识* 提高……意识9. （vt.）使腐败→（adj.）→（n.）腐败10. （n.）毒物，毒药→（vt.）毒害→（adj.）有毒的，有害的11. （vt.）判断，评价→ (n.)法官→ (n.) 判断语法填空A British club arranged for high school students to go on a cultural tour of places where there are lost civilizations. Ann felt 1 (luck) to have the chance 2_______ (visit) Pompeii in Italy and Loulan in China.On Day 1, Ann arrived in Italy. On Day 2, Ann attended a lecture about Pompeiiand gained the knowledge of the city, which was founded in the 8th century BC but 3________ (bury) underground after the volcano near the city erupted in AD 79. OnDay 3, Ann visited the ancient Roman city of Pompeii, 4_______ was discovered inthe 18th century but was much damaged because 5_______ people’s digging beforeit got protected by the government in 1860.On Day 10, Ann arrived in Loulan. She was filled with 6 _________ (excite) to bein Loulan, which was a stopping point on the famous Silk Road but was 7________ (gradual) covered over by sandstorms from AD200 to AD 400. On Day 11, Professor Zhang, a scholar from the local cultural institute, told 8_______ the discovery of Loulan---- an explorer from Europe 9_______ (call) Sven Hedin discovered the ruinsof the Loulan Kingdom around 1900. The desert was once a green land with huge trees, but they were cut down, 10_______ (cause) the city being buried by sand.Ancient Greek statue found in XingjiangA small statue of a Greek soldier was found in Xingjiang, which 1. (explain) as a result of Alexander the Great’s influence.Alexander 2. (succeed) his father to the throne when he was twenty. Thenhe led an army and took back many Greek cities3. didn’t obey him.From 334BC, Alexander took his army into the Middle East, Egypt, and thenIndia, and won every battle. He occupied more land than anyone 4. when he was thirty. Unfortunately, he died5. a fever when he was around thirty-three.Alexander had a deep influence on the world by 6. (spread) Greek culturefrom Europe to Africa and Asia.The father of Western philosophyPhilosophy is a way of looking at the world around us, or of answering the great questions of life.Socrates was the father of Western philosophy. He came from Athens, Greece and lived to the age of 70. He once worked 7. a solider, a teacher and a worker. Western thought and science have been 8. (deep) influenced by him.Socrates taught his students by asking questions to challenge them 9. develop and explain their own 10. (argue). His way of approaching the truth is now 11. (call) the Socratic Method.However, Socrates’s way of questioning everyone made many people upset, and finally he 12. (take) to court and put to death.。
BEC3-U3 Communication at Work
SMS is less expensive then the airtime used for voice calls or web access. messages are received in a discrete fashion and do not interrupt an individual if they are in the middle of a meeting many software programs can be set up to send text alerts to mobile phones when urgent conditions exist.
Ss discuss and compare each other’s thank-you letters and decide whose letter is the most appropriate. When you are discussing, please pay attention to the following hints.
Disadvantages
User has to open email website or email program. Socially, writing a letter and talking over phone is thought to bring you closer to the recipient compared to writing an email through a computer. Bring virus into your computer A lot of unwanted emails from spammers
2
Communicative Activity Notes:
bec高级unit3课文翻译
bec高级报名_bec高级unit3课文翻译第三单元人在旅途课文一美国来鸿：地铁札记沙希·塔鲁尔旅美期间，我生活中最大的惊喜之一莫过于纽约地铁了。
实际上，我已经开始逐渐享受它了。
1989年当我第一次搬来纽约时，好心的朋友们提醒我要远离这早已八旬高龄的地铁——不论是在当地居民还是在过往游客中，它都臭名昭著，被公认为是号称“不睡城”的最堵心、最危险的交通工具。
然而，它也是最快速且最经济的交通工具。
怀揣着这个难题，我开始了自己的“纽约客”生涯——自从那时起，我便喜忧参半。
地铁让我们又爱又恨：列车时刻表不可信赖；地铁要么来就来了，要么根本不见踪影；发生故障更是常有的事儿，以至于因地铁被困在隧道里，曾有孕妇不得不在车上生产。
员工数量不多，且其发布的通知常常令人不知所云。
基础设施古老陈旧、摇摇欲坠。
爆裂的管道时不时造成水漫车站，使得交通瘫痪。
城市流浪者们住在站台上，睡在车站长椅上（或地铁车厢里），增加了乘客的不安全感。
每几个月，报纸上就有类似的恐怖事件报道——又有一位无辜者被随意推到了迎面而来的列车车轮下。
抢劫、**和谋杀案件虽不常见，但也时有发生。
不仅如此，脏乱的车厢，涂鸦满布的车站，夏天炼狱般的高温和冬天极地般的严寒，可以控诉的实在是挺多。
《华盛顿邮报》的一位撰稿人称它为“古老陈旧、过时低效且近乎不中用的混合体”。
他还是笔下留情的。
那么，为什么纽约居民们仍然对地铁如此依赖呢？其中一个是经济原因：不论多远，乘客只需花1.5美金就能坐地铁到达纽约城的任何地方。
相比之下，乘坐计程车从纽约联合国总部到位于曼哈顿岛另一边的哥伦比亚大学，则需要花费12美金。
而若是去纽约的所谓外区，如皇后区、布鲁克林区或布朗克斯区——任何需要从曼哈顿岛过桥而至的地方——则需支付多达三倍的价钱。
除此之外，地铁也很快速。
只要25分钟，就能从曼哈顿市中心到达皇后区的***公园——这里是美网公开赛的举办地；开车的话就需要花费一小时，到达后还需找停车位。
商务英语经验剑桥商务英语BEC3之网友总结备考攻略四要点备考资料
商务英语经验剑桥商务英语BEC3之网友总结备考攻略四要点备考资料BEC3一年考两次，5月和11月的第三个周六，成绩大约在考好后2个月在 ___中心的网站上可以查到。
要最后拿到证书至少得等考完后的三个月左右。
BEC3整体难度介于六级和高口之间（一般认为），但其中也有不确定因素。
我本人的考试结果就是一个例子。
这个慢点再谈～如果你实力还可以的话，可以直接考高级。
BEC3由读写听说四个部分组成。
每个部分都单独评分，分为四个档次：由好至差依次为：Exceptional,Good,Borderline,Weak。
没有达到Weak的为Fail，一项Fail，就拿不到证书了。
BEC考试的题型和我们习惯的中国式英语考试（如高考，四六级）和托福有很大区别，因此难度也相应增加。
除非你是大牛，一般都要花一定的精力去准备。
培训班和复习资料考BEC， ___上培训班，基本上是自己复习的。
但是系统复习之前，我曾做过一件非常精怪的事情——我去报了 ___的BEC班，领了它的资料，把有用的东西复印了一遍，并按时去听了第一节课，了解了考试的大致情况，然后火速全额退班。
当时比较有用的资料是 ___内部编的一本商务英语词汇手册，现在也已经成书发行了，叫做《BEC 词汇宝典》什么的。
我买来看过，里面加了例句，但错误百出，完全后大概有百来个错误。
但大部分错误不影响商务英语词汇学习，仍然推荐给大家。
不知现在有没有修订过。
BEC考试官方教材：新编剑桥商务英语（高级）pass Cambridge BEC3学生用书科学出版社，有配套磁带，强烈推荐。
里面的内容与真题极为接近，是必备的参考书。
考高级的同学中级的教材不妨也买来看看，可以增加商务背景知识，对和口语都是有好处的。
听说复旦出版社的《剑桥商务英语考试必备高级》（配套磁带）也很不错， ___用过。
另外，有空也可以看看businessweek,the economist等英文杂志。
阅读部分阅读分为6部分。
《商务英语3》1-2单元对话、课文中英对照
Unit 1 A New Job新工作Listening and speaking 1听对话，了解公司选择招聘人员的规则，为面试做充分的准备。
Maggie is in a job interview, talking about her work experiences with Howard Marx, the HR Director of ABC Dataweb.(麦琪在进行面试，与ABC数据网公司人力资源总监霍华德•马克思谈论她的工作经历。
)Howard：Morning, Maggie. My name is Howard Marx and I am responsible for your recruitment and training here at ABC Dataweb. Could you talk briefly about your career development?霍华德：早上好，麦琪, 我是霍华德•马克思，负责ABC数据网公司的招聘和培训。
能简单的谈谈你的职业发展经历吗？Maggie：Sure, Mr. Marx. Thanks for giving me this opportunity. Well, my first job was in Flat Earth Mechanics. I started with it in 2010 and I worked in the office at the beginning, but soon moved to the sales department. I knew then that I was born to be a saleswoman! So I was promoted to the position of sales manager in about two years.麦琪：好的，马克思先生。
非常感谢您能给我这个机会。
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
综合商务英语教程第三册unit 3
III. Reading
• Read the article again and answer the following
questions.
• 1 What is the main subject of the article? • 2 Before recruiting for a new or existing position, what
• V. Speaking
• B. Work in pairs. The recruiter announces
the job description through advertisements. What is the best way to search for a job? Choose one or two, and discuss the advantages and disadvantages with your partner.
•
• VI. Writing
• Write an application letter of your own,
and share it with your classmates to make some improvement. Be sure of using the structure and expressions above.
demand, insist, order, recommend, suggest and wish.
• Examples: • • I wish it were still in use.
• IV. Language Focus
• (subjunctive mood --"it was" becomes "it were") • • The board recommended that the motion be passed
bec中级第三辑真题详解test3
Part one：《‘Businessman of the Year' Award》年度企业家奖。
分别介绍了这个奖项的四个候选人的英雄事迹。
第一题，这个企业家成功的定位了不同的消费群体。
答案在B段：He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。
他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。
Health conscious是指注重健康的。
一个是高质量的食品市场，一个是注重健康的，联合起来，就是瞄准了不同的消费市场，即不同的消费群体。
第二题，通过小心的前进计划，这个企业家帮助公司度过了一个困难时期。
答案是D段的这么一句：budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。
预算和预告正是使得公司可以成功的，尤其当现在整个广告市场被衰退袭击的时候。
Budgets and forecast就是题干中说的careful forward planning，successful对应于survive，a different period对应于the market has been hit by recession。
第三题，因为这个企业家的思维方式，公司对待变化更加开明了。
答案是A段的这么一句：He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility。
剑桥商务英语(初级)课件：BEC Unit3
New Words & Expressions
• contract n. & vt. 订合同，合同、契约 • take delivery of 收货， 提取货物 • merge vi. & vt. 合并 • fleet 舰队 • budget airline 低价航空公司 budget 廉价的 • go public 上市，公开发售股票 • entrepreneurial adj. 企业家的 • entrepreneur n. 企业家
Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人
• IN 1954, TWO BROTHERS ran a small, but busy, restaurant in San Bernardino, California.
• The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Multi-mixer” milkshake makers. Each one could mix five milkshakes at a time.
• Ray talked to Richard and Maurice(Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive.
商务时文贯通BEC必考词-Unit 3【声音字幕同步PPT】
The European insurance market is an important
part in the process of integration. warehouse
If necessary, please warehouse the goods. The company owns 3450 square meters standard three-dimensional logistics warehouse.
letters of credit or negotiable instruments. unconditional
News freedom, as a political right, is relative and conditional instead of
being absolute or unconditional.
definite Any investment project must have very
definite and short payback periods. revocable
A revocable letter of credit is subject to
amendment or cancellation at any moment
It took us three days to accomplish this tough task. substitute
You would substitute when the manager is away.
facilitate You could facilitate the process
21世纪英语三级Unit3B
21st Century College English: Book 3
Unit 3:
Part B
The Sense of Wonder
Structure Now complete the following sentences by translating the Chinese into English. English. 1. If your roommate has a high fever and her throat hurts, ______________________ (那她可能得流感了). then she might have the flu 2. _____________________ (如果你在剑桥学物理的话), then you know my uncle — he’s a professor there. there. If you’re studying physics at Cambridge
Structure Now complete the following sentences by translating the Chinese into English. English. 5. If you liked Titanic, ___________________________ (那我相 信你会喜欢《泰坦尼克》 信你会喜欢《泰坦尼克》的续集). then I’m sure you’ll also enjoy Titanic II 6. ________________________, (如果两个人都说他们无罪), then one of them must be lying. lying. If both men say they’re innocent
剑桥BEC高级真题第三辑TEST3
文档BEC 第三辑高级Test 3 READING 1 hourPART ONEQuestions 1-8Look at the statements below and at the five extracts on the oppositepage from the annual reports of five mobile phone companies.Which company (A, B, C, D or E ) does each statement (1-8) refer to?For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.You will need to use some of these letters more than once.There is an example at the beginning, (competition.1 This company is still making afinancial loss.2 This company is having part of its business handled by anoutside agency.3 This company has grown without undueexpense.4 This company is trying to find out what the market response will beAOur management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who — according to independent research—are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in文档reversing the customer loss of recent years by loyalty and upgrade schemes.A restructuring programme, resulting from changingmarketing conditions, has seen our workforce scaled down to6,100 people.BAs the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customers by offering tailored telecommunications solutions. We have been at the forefront of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognised our achievement when we won a national award for technological progress.CA new management team has driven our improved performance here. It iscommitted to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilisation of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.Dalways given high priority to customer satisfaction and operationalour network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level ofservice.PART TW0Questions 9-14Read this text taken from an article about theimportance to companies of not losing their employees' knowledge.Choose the best sentence from the opposite page to fill each of the gaps.For each gap (9-14), mark one letter (A-H ) on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning, (0).Protectrhg the corporate memoryMany companies risk losing expertise through job cuts. But by analysing how staff interact, they may be able to minimise the damage.Many staff have knowledge which is essential to their company. So what can businesses do to avoid losing that expertise when staff leave, and to dis- suade employees from keeping their knowledge to themselves in the face of possible job cuts?First, they need to recognise the problem. A downturn in the economy exposes many companies’lack of commitment to understanding and using their people’s knowledge. (0)....H.....Unless, that is, they’ve made it a routine or suffered because of losing knowledge in the past.Next, any attempt to stop knowledge walking out of the door must be handled sensitively. (9) ........ Employees would be extremely cynical and see it as an attempt to extract their unique knowledge, which they believe gives them job security.Strong incentives are needed to coax people into divulging their expertise when being dismissed. (10) ........ At first sight, this might seem excessive, but the disadvantages should be weighed against the benetits.Of course, not all knowledge can be captured by the organisation and tumed into a process. (11) ........ To {ind out who these ‘knowledge hotspots’are, companies need to question their staff and analyse their social networks. Companies shouldn’t ask employees what they know, but who they would ask if they wanted to know about different subjects.(12) ........ And, more importantly, the process reveals the others who always know somebody who knows.The latter can be high on the list for redundancy because managers are unsure what they do, or because they appear to be weak performers.(13) ........ People like this are often not ambitious but they can holda company together. The most valuable knowledge is often not possessed by the people who seem to be star performers.If those at the centre of knowledge networks come to be seen as the most valuable people, those who keep their knowledge to themselves will look vulnerable when downsizing is deemed necessary. (14) ........ In such companies, the incentive to share knowledge should be even greater when jobs are under threat.For some companies, it may be too late to salvage important knowledge. Building a culture where knowledge is understood, valued and shared can take a long time. Nowmay be the time to prepare for the nextA Organisations that reward people for sharing knowledge will know who falls into each of these two opposing categories.B This approach enables them to identify those with a limited number of network relationships.C Launching a knowledge-sharing initiative at a time when people are expecting redundancies would not be a good idea.D This provides evidence of the risk that such a policy will meet resistance.E Because of the difficulty of achieving this, it is far better not to lose the valuable sources of knowledge at all.F But a 'knowledge mapping' exercise might reveal that they play a critical role as mentors to the rest of the team.G The price may be an increase in theirredundancy package, provision of career counselling, or an agreement to hire them back as consultants.H When companies feel they’re in a crisis, it is one of the things that goes by theboard.Read the following article about 'Go-Fast', a cost-saving programme For each question (Sheet.Somewhere today, a group of staff from General Motors will meet as part of the ‘Go-Fast文档managers’change of approach has led to the company being energised with a winning spirit that has unlocked long-dormant capabilities. That it took a firm of consultants to help devise the programme is perhaps a sad reflection of the danger of corporate thinking becoming inflexible.The shareholders’ support of GM’s strategy to become more outward-looking and innovative is something of a luxury, though in the long run success would convince even the most sceptical shareholders. The strategy includes bearing down on costs and extracting maximum synergies from GM’s numerous alliance partners, such as its tooling suppliers, and exchanging ideas and management tools with other corporations of widely differing sizes, sectors and nationalities. Having such input is one thing, but its value would be undermined without a coherent mechanism to put ideas into practice, and this is where the consultants proved invaluable.\ core car manufacturing would need to be much more firmly rooted than it is at present, to ensure it didn’t suffer from lack of focus. However, the architects of the scheme are confident that GM will be far more outward-looking and innovative in the near future.15 What point is made in the first paragraph about GM’s 'Go-Fast'p r og ramme?A The intention behind it is to increase GM’s market share.B Suggestions need to be agreed by senior managers.C All areas of business are examined for possible improvements.D Senior managers are excluded from the initial discussions.16 In the second paragraph, the writer regards it as positive thatA the programme allows improvements to come from within.B certain senior managers have left the company and been replaced.C the consultants developed the ideas on the basis of company proposals.D investors’ continued confidence in the company has been justified.17 ln the third paragraph, the writer claims that the ’Go-Fast’ process is successful because ofA the company’s alliances with many business partners. .B the method of implementing changes.C the positive attitude of investors.D the exchange of management thinking with other companies.18 When starting to set up the programme, the consultants expected thatA the size of the company might make it difficult to introduce changes.B senior managers might be unwilling to change their work style.C it might be difficult to change the company culture.D some of the workforce might resist the changes.19 What concern is expressed in the last paragraph about the ’Go-Fast’programme?A It may not save enough to meet the company’s financial demands.B Management is being distracted from the company’s core activities.C It has led the company to make unwise strategic decisions.D The company is focusing on changes in the wrong areas.20 What would be the best title for the article? iA Improving internal and external communications .B Choosing the most suitable consultants ·C Making a company more adaptableD Changing a company’s management structurePART FOURQuestions 21-30Read the text below about leadership.Choose the correct word to fill each gap from A, B, C or D on the opposite page.For each question (21-30), mark one letter (A, B, C or D) on your Answer There is an example at the beginning, (The manager’s style of direction depends upon his or her own personal traits and the situation in (28) ........ . In leadership, more than any other function, the manager must determine an approach alone, after surveying the (29) ........ that are available. In any event, each manager will (30) ........ well to act as an individual, and not to tryto act asothers act or to proceed according to the textbook.21 A set22 A in23 A manner24 A telling25 A reach26 A please27 A achieve28 A topic29 Avarieties 30 A go BplaceBoutBmethodBissuing BfinaliseBattainBexerciseBquestionBchancesBbeCgetCoverCmeansCcommittingCterminateCgratifyCperformCsubject Coptions CdoDputDaroundDmodeDgrantingDcompleteDfulfilDexecuteDargument Dselections DworkPART FIVEQuestions 31-40Read the article below about problems of motivation at work.For each question (31-40), write one word in CAPITAL LETTERS on your Answer There is an example at the beginning, (文档(34) ........ for promotion, or refused a salary increase, but can be a product of far more subtle aspects. Try to define the most important aspects of your job for you personally – and (35) ........ action if you feel things aren’t right. Talk to agencies or headhunters about your skills and find out (36) ........ you’re worth on the open market.It can be all (37) ........ easy to blame your job when you feel demotivated --when it can be just as easily down to you, as Sally Martin, a fundraising manager for a charity, discovered. ‘l had started to resent my job, the fact that I had no perks, no chances to travel - (38) ........ from visiting other dingy offices for meetings. But then some friends were talking about how superficial they felt their jobs were, and I suddenly realised I cou|dn’t say that about my job. In fact, I really felt (39) ........ was a point to it. I remembered that’s why l’d taken it in the (40) ........ place.’So remember; always give your old job a chance before starting to search for a new one.文档PART SIXQuestions 41-52Read the text below about time management.In most of the lines (41-52) there is one extra word. lt is eithergrammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on yourAnswer Sheet.The exercise begins with two examples, (0) and (00).47 better organised lifestyle. If we constantly feel under the pressureand are48 always rushing to meet deadlines, we should take up a look at the waywe49 are organising our work. We all have limits on the amount of time andwithin50 which we can do a good job; it’s more important to make use that timewell than51 to work more hours. There are various techniques, such as delegating toeach文档52 others and by reducing interruptions, that are commonly used formanaging time, and when we put these into practice, we will soon noticethe difference.WRITING 1 hour 10 minutesPART ONEQuestion1The three charts below show a company's operating profit (in $ million), turnover (in$ million) and unit sales (i.e. number of products sold) in the three years 2001-2003.Using the information from the charts, write a short reportdescribing the company's performance in the three years.Write 120-140 words.PART TWOWrite an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.Question 2You work for a supermarket chain and have been asked by the board ofdirectors to write a report on a site where the company is considering building a new supermarket.Write your report for the board, including the following information:a description of the site, including its locationthe advantages and disadvantages of the siteyour opinion as to whether the site is suitable.Question 3A company you already do business with has recently created a new product line. Your department placed an order for the new product, but found that the product did not fulfil your requirements and that the after-sales service was poor. Your head of department has asked you to write a letter to the company informing them of your dissatisfaction. Write your letter , including the following information: what the order was for and when it was placedwhy you are dissatisfied with both the product and the after-sales service a reminder of business done with them in the past what you expect in response to your complaint.Question 4Your company has recently experienced a drop in sales, and your Managing Director has asked you to write a short proposal about improving the advertising of your company ’s products or services. Write your proposal for the Managing Director:commenting on the effectiveness of the advertising you are currently using recommending one or two changes to your advertising explaining how these changes would affect sales.LISTENING Approximately 40 minutes (includingPART ONE Questions 1-1210 minutes ’ transfer time)You will hear part of a talk to a group of business students about the role of free gifts in product promotion.As you listen, for questions words or a number.After you have listened once, replay the recording.文档4 She noticed that Prime magazine was offeringa ......................................................... as a gift.5 The magazine was contained ina ..............................................................................................6 The magazines marketing policy involved carrying outa ........................................................7 Rival magazines are offering gifts such as a book,a ........................................... or a ...............8 All the free gifts are being offered in response toincreasing ....................................................9 Magazines can get trapped in what Sue callsa .........................................................................10 Advertising is a more important source of profits for magazines thanthe .............................11 Free gifts need to reflect thereal ................................................................ of themag azine.12 A gift may increase magazine sales by upto ...........................................................................文档PART TWOQuestions 13-22You will hear five different people talking about workshops they have recently attended.For each extract there are two tasks. For Task One, choose thelaim of theworkshop from the list A-H. For Task Two, choose the outcome of theworkshop from the list A-H .After you have listened once, replay the recording.Task One - AimFor questions 13-17, match the extracts with the aims, listed A-H.For each extract, choose the aim of the workshop.Write one letter (A-H) next to the number of the extract.13 ................ .................14 ................ .................15 ................ .................16 ................ .................17 ................ ................. A to develop marketingstrategiesB to improve co-operation between two departmentsC to decide on a programme for reorganising the companyD to discuss a takeover bid by another companyE to develop managers’interpersonal skillsF to suggestways of increasing profitability Gto modify decision-making proceduresH to improve teamwork within one departmentTask Two -OutcomeFor questions 18-22, match the extracts with the outcomes, listed A-H .For each extract, choose the outcome of the workshop.Write one letter (A-H) next to the number of the extract.18 ................ .................19 ................ .................20 ................ .................21 .................................22 .................................文档A More information will be passed down regularly.B A topic was chosen fora future training course.C A procedure for dealingwith emergencies was introduced.D Staff recruitment will be reduced.E One of the participants decided to leave the company.F A future meeting will review progress.G Senior management was persuaded to reverse a decision.H The company’s appraisal system was abolished.PART THREE .Questions 23-30You will hear a conversation between Suzanne, a personnelmanager, and Kevin, her assistant, about recruiting new staff for a newfactory.For each question (23-30), mark one letter (A, B or C ) for the correct answer.After you have listened once, replay the recording.23 What do Suzanne and Kevin think will attract staff to the new factory?A the possibility of rapid promotionB the location of the new factoryC the flexible working hours24 When do they hope to begin advertising for staff?A when the new factory is almost finishedB before the senior board meetingC after the holiday period is over25 Who does Kevin suggest should be in charge of the recruitment process?A an external consultantB a person from Head OfficeC the manager of the new factory26 Suzanne feels that new staff ought to be people whoA have the particular skills required.B have experience in a related industry.C want to stay in the job for a long time.27 Which existing staff benefit have they decided to abolish at the new factory?A the subsidised canteenB the travel allowanceC the discount on company products28 Which staff are likely to move from Head Office to the new factory?A staff who have worked for the company for a long timeB staff who think it will give them more chance of promotionC staff who have recently completed a training programme29 The company will try to persuade current employees to move by offering themA a larger salary.B a bonus scheme.C a share option.30 What will be the purpose of Suzanne and Kevin's next meeting?A to agree a timetable for recruitmentB to discuss the contract details for new staffyour answers to your AnswerSheet.SPEAKING 16 minutesSAMPLE SPEAKING TASKSPART ONEIn this part, the interlocutor asks questions to each of the candidates inturn. You have to give information about yourself and express personal opinions. PART TWOIn this partof the test, you are asked to give a short talk on a businesstopic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minuteto prepare your ideas.A Staff relations: the importance of a company providing a range offacilities for all staff ·B Technology: the importance to a company of regularly upgrading its technological equipmentC Strategic planning: the factors involved in managing change effectively within anorganisationPART THREEln this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will Forthe companythe project.For three candidatesThe company you work for is considering funding a regionaleducational project for 16 to 18-year —old students interested infollowing a business course. You have been asked to makerecommendations for this scheme.Discuss and decidetogether:how the project could be used to promote the name ofthe companywhat the long-term aims of theproject might behow to monitor the progress and outcomes ofthe project.FoIIow ·on questions In what other ways can a company promote its name more widely? (Why?) How educational What do you think arethe benefits to young people of taking part in company training projects? (Why?/Why not?) Do you think it is important for ineducational projects? (Why?/Why not?)How important do you think it is to have nationaltraining projects for business people? (Why?/Why not?)Part 1BEC 第三辑高级Key Test 3Reading1 C2 E3 D4 B5 E6 A7 C8 DPart29 C 10 G 11 E 12 B 13 F 14 APart315 C16A17B18D19A 20 CPart421 D22B23A24B25D 26 D27C28B29C30CPart531HOWEVER32 BE33 AS34OVER/BY35 TAKE36 WHAT37TOO38APART39 THERE40FIRSTPart641 ALTHOUGH 42 OVER43 CORRECT 44 THEM 45 ON46 CORRECT 47 THE 48 UP49 AND 50 MAKE 51 EACH52 BYTest 3 WritingQuestion 1Sample AThe company’s performance was great in 2001 and 2003, just in 2002 they had little problems because of a decrease of their units sold.The company won’t have problems inthe future.reached it’s highest record both in 2001 and2003.In the year of 2003, the company got the most unit sales up to 11 million, it is 2 million more than 2002’s, and the record is 1.1 times of they made in 2001.Though the company made the highest record of turnover and unit sales in 2003, they lost in draw back the decline trend of operating profit.Band 2This answer covers all the contentpoints and the organisation is sound,but it lacks internal cohesion.Grammatical structures are limited anderrors are numerous and sometimesobscure communication.Question 2Sample Cbuilding a parking area but you have good chances for getting a high profit in the long term. Although there are a lot of smaller shops nearby the supermarket, there is no doubt in being the most competitive!Finally I think that this will be a very profitable location forbuilding a new supermarket.Band 4This is an ambitious attempt at the task, showing a good range of language, although it is not error-free. It is generally well organised, but the register is not wholly appropriate.Sample Dcheaper place for the new supermarket than that. The locationis good, we can save money regarding the parking and lots ofcustomers are near.Because of that little hill the place is also not that muchexpensive to buy as expected.YoursSincerelyStefanieSeidelBand 2Although all the content points are covered, the limited range of structures and vocabulary, numerous non-impeding errors and the inconsistent register make this answer a band 2.We all appreciate that all of you make thedecision.YourssincerelyRichardBand 1This answer shows serious lack of control and contains numerous errors and possible content omissions, leading to a very negative effect on the reader.We hope that you can give us a reasonable explanation as soon as possible, and most importantly, recall these refrigerators you have sent us, and deliver one thousand refrigerators to our specification within four weeks.BestregardsElaineWhiteBand 3This is a reasonable achievement of the task with all content points included. It is well organised, but there are frequent non-impeding errors.Sample Gcompatible with local taste so as to generate sales and moreimportantly to improve our company’s image in the local market. Ifpossible we can also invite some local stars to endorse our productwhichmay change their negative attitude on the previousadvertisement.Band 4This is a good realisation of the task set. The writer uses an ambitious range of structure and vocabulary, although there is some slightly unnatural language in places. It is well organised, with some evidence of cohesive devices.because of the bigger target—group. For families we should offer more events for children. Today children have an important part by car sells. If the children were pleasant, the parents are also, and they have the time to look for a new car.I’m sure, if we do the changes, our saleswill be increase.IngridSchwarzkopfBand 2Although all the content points are covered, this is an inadequate attempt at the task. Errors are frequent and quite basic and in some cases obscure communication, and the content is not clearly organised.Test 3 ListeningPart 11 MARKETING CONSULTANT2 CONSUMER DURABLES3 SALES CONFERENCE4 (FREE) DIARY5 (SPECIAL) PLASTIC ]ACKET6 CONTROLLED EXPERIMENT7 (FREE) CD; CALCULATOR8 COMPETITION9 CIRCULATION WAR10 COVER PRICE11 BRAND VALUE(S)12 15 %/FIFTEEN PER CENTPart 213 E14C15H16F17B18 B19G20E21A22FPart 323 C24A25A26B27A28 B29B30CTapescriptListening Test 3This is the Business English Certificate Higher 3,Listening Test 3. Part One. Questions 1 to 12.You will hear part of a talk to a group of business students about the role of free gifts in productpromotion.As you listen, for questions 1 to 12, complete the notes, using up to three words or a numbexAfter you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: Hello. My name’s Sue Barnard. I’ve come to talk to you thisafternoon about that old marketing perennial, the free gift. I work as a marketing consultant, on a freelance basis, and I thought that I would begin with an anecdote. One of the companies I work with is a major manufacturerof consumer durables, and so I need to keep in touch with the latest campaigns being launched by rival groups, as well as seeing how our own efforts are looking. So I’m a keen reader of weekly magazines.。
新标准高职商务英语视听说教程第3版Unit3
Listening Strategy
Sentences with Negation Warming-up
1A
1B Pair Work
Sentences with Negation
Listening Strategy
Getting Started
Actual Communication
Video Episodes
( × ) 4. This photocopier doesn’t need repairing.
( √ ) 5. The manager never tells the twins apart.
( √ ) 6. Kate is the best workmate.
( × ) 7. Peter doesn’t like traveling on business.
Sentences with Negation: 1A | 1B
新编剑桥商务英语unit3 课件PPT
Advantage
Disadvantage If you go bankrupt, You lose everything
Sole trader
You take all the profit
partnershi p
You share the pressure
You might disagree on strategy
那么特许经营背后所隐藏的主要理念是否结合了 自己独立开店和为公司打工这两种理念？
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
Franchise
The business model is given to you so there is less trick.
Part of your profits goes to the franchiser.
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Pre-Trip Travel Planning
•Transfer key files to your laptop If you usually work on a computer, transfer files you need on the road to the hard drive of your portable computer. This will enable you to access important information and work on existing documents on the road.
Market Research
•Ascertain the sources of competition, including the extent of domestic industry production and the major foreign countries the firm would compete against.
Pre-Trip Travel Planning
•Prepare for meetings Print out notes from previous meetings and have all presentations printed out and ready to go. Start this well ahead of your departure to avoid running out of time waiting for a slow printer to produce the materials you need. Also, have a list of attendees when possible to give yourself a better chance of remembering everyone’s name when you get to the meeting.
Market Research
•Analyze factors affecting marketing and use of the product in each market, such as end-user sectors, channels of distribution, cultural idiosyncrasies, and business practices.
Pre-Trip Travel Planning
•Locate directions: Study the map of the city you will visit carefully. Ask for detailed information about the hotel you will stay and the company you will visit. Take the local traffic into account as well.
Pre-Trip Travel Planning
•Prepare your office Leave key contact information for your staff including timing (schedule) for when you will be traveling between locations. This will enable the office to phone you, send important documents, and otherwise contact you if a meeting is cancelled or they need you for some other reason.
BEC Higher
Unit 3b Researching a market
Useful Terms
•Mailshot (邮寄广告ilshots several times a year, whether they are large-scale mailings or batches of individualized letters to a dozen key customers at a time. If the targeting and the offer are right, you get a positive response. If you get them wrong, it is junk mail.
Pre-Trip Travel Planning
•Confirm appointments Few things are more annoying than showing up for a meeting that someone has forgotten. In the best case, the person is in the office, but has overlooked the meeting, which is embarrassing all around. If the person is out of the office, and the meeting is cancelled, your visit is a complete waste of time. Call to confirm appointments several days before a meeting.
Market Research
•Identify any foreign barriers (tariff or nontariff/foreign exchange rates) for the product being imported into the target country.
Market Research
Useful Terms
•E-mail is instant and almost free, but looks dull and can be seen as intrusive. Copy for e-mail mailshots needs to be brief, factual and emphatic.
Pre-Trip Travel Planning
Preparing for a trip for your business involves a lot more than booking airline tickets and a hotel. Careful preparation makes the difference between a trip that runs smoothly and lets you make the best possible impression with customers and clients, and one in which you feel, and appear, harried.
•Determine whether your product is price competitive after you've figured in packaging, shipping, marketing, sales commissions, taxes & tariffs, and other associated costs.
Pre-Trip Travel Planning
•Prepare a list of key phone numbers: In addition to having the numbers of all people you are visiting, it pays to have direct numbers to their assistants or other people in the company. These numbers will enable you to get past security or find someone to speak to if your primary contact cannot be reached.
Useful Terms
•Fax is limited to black and white and costs money to receive. It will only be welcomed by people who are keen to hear what you have to say. For example, special deals for established customers. Fax mailshots need powerful content and should not go beyond a single page.
Market Research
•Examine consumption and production of competitive products, as well as overall demographic and economic trends in the target country.
Market Research
Market research is a systematic, objective collection and analysis of data about target market, competition, and/or environment with the goal being increased understanding. Market research is not an activity conducted only once; it is an ongoing study.
Pre-Trip Travel Planning
•Arrange for transportation If you are unfamiliar with the area you are visiting, research transportation options before you arrive. While a taxi from an airport or train station is almost always an option, some locations are better served by van services or public transportation. Factor in (figure in) the time of day you are arriving to account for the impact of traffic on your transportation.