牛津高中英语Module4 Unit1 Welcome to the unit

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牛津译林版高中英语必修四Unit1Welcometotheunit

牛津译林版高中英语必修四Unit1Welcometotheunit
nobusinesstoosmall,noproblemtoobig.
没有不做的小生意,没有解决不了的大问题。 东芝电子 taketoshiba,taketheworld.拥有东芝,拥有世界。 麦斯威尔咖啡 goodtothelastdrop.滴滴香浓,意犹未尽。 雪碧 obeyyourthirst.服从你的渴望。
§Doyoubelievethatadvertisementstellthe
completetruth? Whyorwhynot?
Sampleanswer1
Thethreeadsthatseparatelypromotelearning software,anairlineserviceandashampoomak emewattobuyaproductorservice.Inmyopinio n,theadvertisementfortheshampooisthemos tpersuasivenotonlycecauseoftheimageonth eshampoobottle,butalsobecauseissaysthatt hisshampoowillkeepmyhairshinyfordays.Alt houghIdon’tbelievethatthisadtellsthecomple tetruth,Iwanttotryitanyway.
Taiwan, China!
Cherish yourlife!
Enjoyyourmusic, EnjoyyourSony!
Shoescanfly! So doyourdreams!
Brainstorming:
1Wherecanwefindtheseads?
Onbillboards,ontheInternet,innewspapers/ Magazines,onTV,inleaflets,orinbusesetc.

牛津译林模块四 unit1 Welcome to the unit

牛津译林模块四 unit1 Welcome to the unit

• Read the passage in Part B on Page 95 in Workbook. • Preview the next period.
Try to divide the four pictures into two parts. Earth Day Ads for public issues Say ‘No’ to drugs Oxlin Airlines
Ads for sales
Soft shine shampoo
• Do you like reading or watching advertisements? • What kind of ads do you like best? And why? • Where can you find advertisements?
Enjoy some beautiful adsΒιβλιοθήκη Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful? 2. If someone takes drugs, what would happen to him/her? 3. Does the advertisement teach you about the bad effects of taking drugs? What are they?

牛津译林版高中英语模块四 Unit 1 Welcome to the unit教学课件

牛津译林版高中英语模块四 Unit 1 Welcome to the unit教学课件

Look at the four ads in the textbook. Try to answer these questions:
What images can you see on each poster? What can you read on each poster? What does each advertisementtisements
Commercial advertisements To promote a product or service Public service advertisements (PSAS) To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
雀巢咖啡 The taste is great. 味道好极了。 麦当劳 I am loving it! 我就喜欢! 三星电子 feel the new space. 感受新境界。 百事可乐 the choice of a new generation. 新一代的选择。
IBM no business too small, no problem too big 没有不做的小生意,没有解决不了的大问题 东芝电子 take Toshiba, take the world. 拥有东芝,拥有世界。 麦斯威尔咖啡 good to the last drop. 滴滴香浓, 意犹未尽 雪碧 obey your thirst. 服从你的渴望 。
Group work
Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.

牛津高中英语模块四Unit1Welcometotheunit(可编辑修改word版)

牛津高中英语模块四Unit1Welcometotheunit(可编辑修改word版)

M4U1 AdvertisingWelcome to the unit【学习目标】Learning Aims:1.To enjoy some beautiful advertisements and have a general idea of advertisements2.To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.3.To get involved in the discussion and practice spoken English【重点难点】To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.【自学指导】Questions1: Which advertisement make you want to buy a product or service? Why?2: Which advertisement make you think about social problems? Why?3: Do you believe that advertisements tell the complete truth? Why or why not?【教学过程】Step 1 Greeting and Lead-in1Do you know what title of this unit is?2Which piece of ad-show do you like best?3Where can you find these zads and do you like them?Step 2 Welcome to the unit1.observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2.Discussion: Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 What’s the ad about?2What types of things will the stories be judged on?3What should Ss pay attention to when writing the story?4Why is it good for Ss to enter English writing competitions?【课堂疑问】observation: Ask Ss to observe the six pictures on Page 1【课堂小结】Know some commercial advertisements and public service advertisements【限时训练】Make a advertisement for your favorite product【课后作业布置】宝剑锋从磨砺出,梅花香自苦寒来【课后反思】。

牛津高中英语模块四Unit-1Welcome-to-the-unit-课件(共23张PPT)

牛津高中英语模块四Unit-1Welcome-to-the-unit-课件(共23张PPT)
to tell us?
I love to fly with Oxlin Airlines.
1. What does the advertisement try to sell, a product or service?
2. What impression do the words have on you?
Welcome to the unit
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
BALTICA beer
Dental implant insurance
Air Canada
marker
• Do you like reading or watching advertisements?
• What kind of ads do you like best? And why? • Where can you find advertisements?
2. If someone takes drugs, what would happen to him/her?
3. Does the advertisement teach you about the bad effects of taking drugs? What are they?
1. What kind of people do you think this advertisement is targeting? Why?

牛津高中英语模块4第一单元_Welcome_to_the_unit

牛津高中英语模块4第一单元_Welcome_to_the_unit

渴望无限。 • 5. Keep moving. (Anta)
永不止步。 • 6. I’m loving it. (McDonald)
我就喜欢。
Discussion:
1. Have you ever bought a product or service after reading or watching an ad? 2.Do you think advertisements tell
propose:To sell products/ services To encourage people to buy products/services.
public service advertisements /PSAs
purpose?
to make you think about problems in society or about people who need help.
Obey your thirst.
Nike(耐克)
Just do it.
服从你的渴望。
只管去做。
Slogan of ads:
• 1. The taste is great. (Nescafe)
味道好极了。 • 2. Good to the last drop.(Maxwell House)
滴滴香浓,意犹未尽。 • 3. Impossible made possible.(Cannon printer) 使不可能变为可能。 • 4. Ask for more. (Pepsi)
a poster of shampoo ad
How does the ad describe shampoo?
soft ,shine

高中英语模块四第一单元welcome to the unit 译林牛津版必修四精品PPT课件

高中英语模块四第一单元welcome to the unit 译林牛津版必修四精品PPT课件
Welcome to the Unit
Step 1 Lead-in What brand do you prefer?
razor
Where can we encounter ads?
Step 2 Discussion
1: What image(s) can you see on each poster ? 2: What can you read on each poster ? 3: What does each advertisement try to tell us? Your task: work in groups of four each group chooses one poster to discuss invite reporters to show your opinions
15
...
impressive
humorous moving
funny
interesting
creative
good ads
exciting
beautiful
persuasive
informative
attractive
Homework • Design a PSA about saving
electricity • Design p 3 Enjoy some ads commercial ads
Children learn fast. Don’t fight at home
Title: Parenting is by example
public service ads
These make the ads be good ones.
Observe the four posters on Page 1

[牛津版英语]必修四Unit1 Welcome to the unit

[牛津版英语]必修四Unit1 Welcome to the unit

• Do you like reading or watching advertisements?
• What kind of ads do you like best? And why? • Where can you find advertisements?
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners. • What can you see in the picture? • What can you read on it? • What does each advertisement try
2. If someone takes drugs, what would happen to him/her?
3. Does the advertisement teach you about the bad effects of taking drugs? What are they?
1. What kind of people do you think this advertisement is targeting? Why?
to tell us?
I love to fly with Oxlin Airlines.
1. What does the advertisement try to sell, a product or service?
2. What impression do the words have on you?
3. Do you believe that advertisements tell the complete truth? Why or why not?

译林牛津版高中英语必修四Unit1Welcome (共17张PPT)

译林牛津版高中英语必修四Unit1Welcome (共17张PPT)
newspapers /magazines, on TV , in leaflets (传单)…
2 .Have you ever bought a product or service after reading or watching an advertisement ?
Welcome to the unit
Further discussion
Do you believe that ads tell the complete truth ? Why or why not ?
Homework:
1. Reading exercise. 2. Preview the reading part. 3. Design a creative advertisement.
Thank you !
Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.
Advertisement
Commercial advertisements CAs
商业广告
Public service advertisements PSAs
公益广告
Description
This poster is a commercial Advertisement (CA). It offers the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. So much of time can be saved.

牛津必修四Unit1 Welcome to the unit

牛津必修四Unit1 Welcome to the unit

Unit 1 AdvertisingWelcome to the unitTeaching Aims:◆To make students aware of the role of advertising in our daily life◆To talk about the six ads and put them in two groups. Finally encourage themto tell the difference between them◆To discuss the last three questions to improve their speaking ability Teaching Key & Teaching Difficulties:◆To help students understand the role of ads◆The usages of some key words.Teaching Procedure:Step One: Leading-inT: (Greeting the class as usual) Now we will talk about advertising. Then bythe way:1)Do you like reading or watching advertisements?2)What kind of ads do you like best? And why?3)Where can you find advertisements?(T can give the students enough time to discuss the questions in pairs orgroups. Any related answers are acceptable. This step is just to arouse theirinterest in the topic.)Ss: … (Encourage them to express themselves)Step Two: SpeakingT: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your bookto page 1. Here are six pictures. You may have seen some similar to them.Next please discuss them in groups of four and try to answer thefollowing questions:1)What can you see in the picture?2)What can you read on it?3)What does it persuade us to do or what does it try to tell us?Ss: …(Show the pictures in pairs and let the students to discuss them one by one.Remember to give them enough time to think about the above questions)T: Well done! Now you can see that advertisements are a good way to sellproducts or services. They are also a good way to make people aware of theneeds of others and the dangers around them. Next please look at the tablebelow and then go through the six pictures again. Later on put each of themin the correct group.T: Wonderful. I think most of you have realized the difference between the two.And in the reading we will have a further discussion.Step Three: DiscussionT: So, now look at the three questions and discuss them in groups of four.1. Which advertisements make you want to buy a product or service? Why?2. Which advertisements make you think about social problems? Why?3. Do you believe that advertisements tell the complete truth? Why or why not?Ss: …(T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.Step Four: Homework1.Ask students to read the passage in Part B on Page 95 in Workbook as theirhomework. Teachers can check the answers in or after class2.Let them preview the next period, especially the new words in the instructionsor requirements but not included in the wordlist.。

【教案】高中英语unit1Welcometotheunit教案牛津版必修4

【教案】高中英语unit1Welcometotheunit教案牛津版必修4

【关键字】教案湖南省蓝山二中高一英语必修四《unit1 Welcome to the unit》教案牛津版Aims and requirem ents♦ Read an article about advertisements and a handout about ad campaigns♦ Listen for statistics and descriptions♦ State your opinion on advertisements♦ Write an advertisement♦ Develop an ad campaignProcedures●We lcome to the UnitStep 1: Brainstorming1. Hi, everyone! I know all of you like to watch TV. But besides getting thelatest news, enjoying some TV plays, what is the most frequent thing appearing on TV every day? Ok. Let’s enjoy some videos and guess what it is about.It’s an advertisement about a kind of beer. The name of the beer is called Budweiser.Yes, ads appear on TV so frequently now. Some more videos or posters will be shown to you.Step 2: Discussing and practising1. I’d like you to enjoy some posters now.As we know advertising plays an important role in our daily life. Will those who have seen these advertisements talk about some of them? Let’s discuss the ads based on the following question: What image(s) can you read on each poster? What can you read on eac h poster? What does each advertisement try to tell us? Do they belong to the same type?You will be divided into six groups and each group talk about one of the ads. Then each group choose one student to present the ideas to all of us. Pay attention to the instructions and focus on the six pictures and illustrations, please. (You can discuss them with your partner, when necessary)Sample questionsPoster of Project HopeHow do you feel when you see the child with the big eyes?What would you like to do for the child after seeing this advertisement?Why does the advertisement say ‘There is hope for us all!’ ?From this poster, what do you think of the purpose of Project Hope?(This poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children droppingout school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs of other people.)Poster of the software adWhat do you know from this advertisement?If you intended to buy some cheap lear ning software, would this advertisement help you?Would you buy this learning software? Why?Poster of Oxlin AirlinesWhat does the advertisement try to sell, a product or service?What impression do the words have on you?Would you like to fly with Oxlin Airlines? Why or why not?Poster of Earth DayWhat problem is the poster trying to highlight?Do you think this advertisement helps to make people aware of environmental problems?From this advertisement, what do you think Earth Day all about?Poster of the anti-drugs campaignFrom this poster, do you think drugs are harmful?If s omeone took drugs, what could happen to him or her?Does the ad vertisement teach you about the bad effect of taking drugs? What are they?Poster of the shampoo adWhat kind of people do you think this ad is targeting? Why? (Young people, especially girls, because they pay more attention to their appearance.) Do you think this advertisement will successfully persuade people to buy t shampoo? Why?For referenceWhat are advertisements?Advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and dangers around them. Project HopeProject Ho pe aims to help young people who have dropped out of school return to school. It also aims to develop basic education in poor areas in China, especiallyin western China, with money collected from society. It has drawn great attention and gained genuine support from all walks of life since it was founded in the late twentieth century. Nowadays Project Hope pays special attention to childrenof laid-off workers in cities.Earth DayEarth Day aims to increase envir onmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today, Earth Day is celebrated annually by the world.常见广告的种类:classified advertisement 分类广告 commercial advertisement商业广告public service advertisement (PSA)公益广告 paragraph advertisement 写成新闻性的广告publishers' advertisement 出版商广告 television advertisement 电视广告tombstone advertisement 证券发行公告 advertisement of insurer 承保人广告2. Let’s talk about the three questions listed under the six pictures in groups for a couple of minutes. Please focus on the three questions individually and think of proper answers to the questions. Make the best of the chance to express your opinion and listen to your group members’ opinions. I’d like to invite some of you to report your opinions to the class.1.Which advertisements make you want to buy a product or service? Why?2.Which advertisements make you think about problems in society or about peoplewho need help? Why?3.Do you think advertisements tell the complete truth? Why or why not? Possible answers:1.We can see there are three ads that separately promote learning softwa re, an airline service and a shampoo here. They make me want to buy a product or service. In my opin ion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.2. In my eye, the other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. People’s health, the environment and poor children’s lives are common social concerns.Nobody can ignore the problems around us. In addition, the persuasive wo rds and the impressive images used in these ads strike me a lot. Of the three ads, the ad about Earth Day strikes me the most. The ad shows us a bird’s nest built in the sky. The poster is trying to show that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tell us that we should protect the environment from now on.No. As we all know, commercial advertisements, generally speaking, are intended to encourage people to buy a product or service so that companies can make more money. Thus they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not. However, public service advertisements are intended to educate people about health, problems in society and public welfare. Public service advertisements are usually free and they are usually true.此文档是由网络收集并进行重新排版整理.word可编辑版本!。

译林牛津版高中英语必修四Unit1Welcome (共20张PPT)

译林牛津版高中英语必修四Unit1Welcome (共20张PPT)

content of each poster with your
partners.
• What can you see in the picture?
• What can you read on it?
• What does each advertisement try
to tell us?
Poster 1
This poster is a commercial
advertisement. It offers the
Airline service. It uses “I love
to fly with Oxlin Airlines. Taking airlines is a fast way
to get to another place. In this way can much of time be saved.
Poster 4
This poster is targeting
young people especially
girls, because they pay more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.
Earth Day
Ads for sales
Soft shine shampoo
Commercial advertisements
Public service advertisements
Read the instructions and focus on
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Module4 Unit1 Welcome to the unit &Reading
适用学科英语适用年级高一适用区域江苏译林牛津版教材课时时长(分钟)60分钟知识点 1.单元重点词汇
2.单元重点句式
教学目标 1.掌握重点词汇的用法
2.掌握重点句式的用法
教学重点 1. 重点词汇的用法及其运用
2. 重点句式的用法及其运用
教学难点 1. 重点词汇的用法及其运用
2. 重点句式的用法及其运用
教学过程
一、课堂导入
教师朗读该部分的单词及短语,学生写出单词、单词的词性及汉语意思。

二、复习预习
教师引导学生对所听写的部分单词进行变形,并导入对词汇的用法的学习。

三、知识讲解
知识点1:重点词汇
1. 【考查点】appeal to 迎合,对......有吸引力
2. 【考查点】be used to (doing)sth. 习惯于
used to do/be 曾经,一度
be used to do 被用来做
3. 【考查点】persuade sb. to do 劝服某人做某事
persuade vt. 劝说
persuasive adj. 有说服力的
persuasion n. 说服
4.【考查点】commercial adj. 商业的,商业化的
commerce n. 商业,商务,贸易
5.【考查点】welfare n. 社会福利
6.【考查点】protect sb. from 保护某人免受于
prevent sb. from doing 阻止某人做
7.【考查点】play tricks on sb. 欺骗,捉弄
trick sb. into doing sth. 诱使某人做
8.【考查点】mean to do sth. 打算,意图
aim to do sth. 目标是
9.【考查点】encourage sb. to do 鼓励某人做
encourage sb. not to do 鼓励某人不要做
10.【考查点】when it comes to 当谈到/涉及到......时
知识点2:重点句式
【考查点】A commercial advertisement is one which someone has paid for to advertise a product or service. 商业广告就是商家为宣传某种产品或服务而花钱做的广告。

该句是给商业广告下定义,使用了定语从句。

which someone has paid for to advertise a product or service来对one作进一步补充说明。

四、例题精析
【例题1】If she doesn’t want to go, nothing you can say will her.
A. persuade
B. promise
C.invite
D.support
【答案】A
【解析】句意:如果她不想去,那么你说什么也不会说服她留下来的。

【例题2】How could you trick your parents you the expensive smartphone when you have already have one?
A.to buy
B.into buying
C.to buying
D.in buy
【答案】B
【解析】trick sb. into doing sth. 诱使某人做
【例题3】The company take a bigger share in the domestic market by developing the latest product.
A.aims to
B.aims at
C.is aimed to
D.is aimed at
【答案】A
【解析】aim to do sth./ aim at doing sth 目的在于,旨在
【例题4】So far the doctors haven’t found a for his strange disease.
A.treat
B.heal
C.cure
D.way
【答案】C
【解析】cure n. 药物,疗法,对策
五、课堂运用
【基础】
1.I’ve persuaded Mrs Lee it’s time she .
我说服李太太该是时候退休了。

【答案】that; retired
【解析】persuade sb. that 从句;it’s time(that)sb. did sth.是时候做某事了
2.It is impolite to others behind them. (评价,评论)
【答案】make comments on
【解析】make comments on评价,评论
3.He the disabled boy. (捉弄,恶作剧)
【答案】played a trick on
【解析】play a trick on sb. 捉弄某人
4.The government everyone to save water. 政府正在呼吁每个人节约用水。

【答案】is appealing to
【解析】appeal to 呼吁,恳求
5.They used many in the debate. 他们在辩论会上用了很多有说服力的论据。

【答案】persuasive arguments
【解析】persuasive arguments有说服力的论据
【巩固】
6.PSAs are often , and educate people about health, safety,or any other problem.
公益广告通常是免费运营的,旨在教育公众的健康、安全或其他问题。

【答案】run for free; are meant to
【解析】run for free免费运营; be meant to旨在
7.All of these ads are meant to the public,and you can often learn a lot by
they give.
所有这些广告旨在造福社会,通过听从他们所给的建议,你可以学到很多。

【答案】benefit; following the advice
【解析】be meant to do,benefit造福;by 后接doing,following the advice听从建议
8.翻译句子:我已习惯了这的繁忙生活。

.
【答案】I have been used to the busy life here.
【解析】“已”提示完成时态,be used to(doing)习惯于
【拔高】
同义句转换
9.She persuaded her husband not to get involved in gambling.
She persuaded her husband get ting involved in gambling.
【答案】out of
【解析】persuade sb. not to do = persuade sb. out of doing
10.They failed to persuade the customers into buying their products.
They failed to .
【答案】persuade the customers to buy their products
【解析】persuade sb. into doing =persuade sb. to do
11.China has been pushing the reform of public hospitality all its citizens.
A.in charge of
B.for the purpose of
C.in honor of
D.for the benefit of
【答案】D
【解析】A.掌管 B.为了 C.为了纪念,向......表达敬意 D.为了......利益考虑
12.Because of his excellent work, he was soon to be sales manager. (提升)
【答案】promoted
【解析】promote提升;被动时态
课程小结
本节课主要讲解了重点单词、短语及句式的基本用法及拓展。

并通过不同的练习形式(单词填空、单项选择、同义句转换)巩固学生对本节课所讲词汇的运用。

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