职场实用英语交际教程(中级)课件U7
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Well, you surely are a big fan of us. And what flavour do you like best?
I don’t prefer any particular flavours actually. But as I am a bit overweight, my doctor advised me to have drinks with less sugar.
职场实用英语交际教程（中级）——Unit 7
Inputting
Language points
2. You use natural spring water as the main ingredient. ingredient: /ɪnˈgriːdiənt/ n. any of the qualities of which sth is made 成分； 原料 e.g. The basic ingredient of the mixture is flour. 这种混合物的基本原料是面粉。
职场实用英语交际教程（中级）——Unit 7
Inputting
Language points
3. I guess it is healthier and more organic. organic: /ɔːˈɡænɪk/ a. (of food, farming methods, etc) produced or practised without artificial fertilisers or pesticides 有机的；不使用化肥的 e.g. This garden is used to plant organic vegetables. 这个花园用来种植有机蔬菜。
Task:
1. Discuss the question with your partner
2. Write down your ideas ·who are my listeners and what they want to know in my report ·truthful data/ possible problems/ corresponding measures...
职场实用英语交际教程（中级）——Unit 7
Motivating
Taking aim
1
list the words and expressions concerning market research
2
note down and analyse customers’ opinions about the products
Thank you, Robert. And excuse me, may I ask you a few more questions...
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 1
Listen to the interview and tick the items that are mentioned.
Yes, I see. So, if we are to launch a new product, what else do you expect besides reducing the sugar inside?
Well, it would be best if you could add some minerals, which will provide people with more energy.
3. Why does Robert prefer drinks with less sugar? A. He has heart disease. ✔B. He has weight problems. C. He has high blood pressure. D. He doesn’t like sweet drinks.
3
describe the structure of a market research report
4 list three ways of doing market research
5
report the process and findings of market research
职场实用英语交际教程（中级）——Unit 7
Inputting
Listening
Reading
Structuring
职场实用英语交际教程（中级）——Unit 7
Inputting
Listening
In order to gather customers’ opinions about Forest Spring soft drinks, Karol conducted some qualitative research by interviewing several people in the street.
Inputting
Task 2 Listen to the interview again and choose the best answer.
1. Which of the following soft drinks is Robert most likely to buy? A. Soda water. B. Lemon tea. C. Soya milk. ✔D. Energy drinks.
motivating职场实用英语交际教程中级unit7takingaim1listthewordsandexpressionsconcerningmarketresearch2notedownandanalysecustomersopinionsabouttheproducts3describethestructureofamarketresearchreport4listthreewaysofdoingmarketresearch5reporttheprocessandfindingsofmarketresearchmotivating职场实用英语交际教程中级unit7listeningreadingstructuringinputting职场实用英语交际教程中级unit7inputting职场实用英语交际教程中级unit7listeninginordertogathercustomersopinionsaboutforestspringsoftdrinkskarolconductedsomequalitativeresearchbyinterviewingseveralpeopleinthestreet
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 2 Listen to the interview again and choose the best answer.
2. Why does Robert prefer the soft drinks of Forest Spring to those of other brands? A. They taste better. B. They are cheaper. ✔C. They use natural ingredients. D. They have attractive packaging.
职场实用英语交际教程（中级）——Unit 7
Inputting
Scripts
Karol:
Robert: Karol: Robert: Karol: Robert: Karol: Robert: Karol:
Good morning, sir. I’m Karol from Forest Spring. We are conducting a market research about soft drinks. Do you have a minute to answer a few questions? It won’t take long. Sure. I’m Robert. Thank you, Robert. First, would you tell me what type of soft drinks you like best? I like functional drinks best. I also enjoy drinking fruit juices. How often do you consume soft drinks? At least twice a week. Which brands do you prefer? I like a lot of the big names. Forest Spring is always my top choice. Thanks a lot. We are happy to hear that. Why do you choose our products instead of others?
5. What can be inferred about Robert from the interview? A. He will try soft drinks of different brands. B. He will cut down his soft drink consumption. ✔C. He will choose soft drinks that are of benefit to himself. D. He will buy more Forest Spring soft drinks in the future.
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 2 Listen to the interview again and choose the best answer.
4. What else does Robert suggest besides reducing the sugar content? ✔A. Adding some minerals. B. Cutting the unit price. C. Increasing the volume of each bottle. D. Reducing the artificial ingredients inside.
Unit 7 Write a market research report
Unit Outline
Motivating Inputting Outputting Extending
职场实用英语交际教程（中级）——Unit 7
Motivating
Warming-up
Forest Spring is a world-famous soft drink company. Currently, it is planning to expand its product range. Karol Wang, a newly appointed project director of the Sales & Marketing Department, has been assigned the task of leading her team to carry out some market research and write a report based on the data collected.
1. ✔□ type 2. ✔□ frequency of drinking soft drinks 3. □ place to buy 4. ✔□ brand 5. □ monthly budget 6. ✔□ectation
职场实用英语交际教程（中级）——Unit 7
职场实用英语交际教程（中级）——Unit 7
Motivating
Trying-out
Karol needs to prepare for the market research report. Imagine you are Karol. How will you arrange the content and structure of the report?
职场实用英语交际教程（中级）——Unit 7
Inputting
Scripts
Robert: Karol: Robert: Karol: Robert: Karol:
I once saw a video about Forest Spring’s production process. You use natural spring water as the main ingredient. I guess it is healthier and more organic.
职场实用英语交际教程（中级）——Unit 7
Inputting
Language points
1. How often do you consume soft drinks? consume: /kənˈsjuːm/ v. to drink 喝；消费 e.g. One should always consume clean water. 人们应该始终饮用干净的水。
I don’t prefer any particular flavours actually. But as I am a bit overweight, my doctor advised me to have drinks with less sugar.
职场实用英语交际教程（中级）——Unit 7
Inputting
Language points
2. You use natural spring water as the main ingredient. ingredient: /ɪnˈgriːdiənt/ n. any of the qualities of which sth is made 成分； 原料 e.g. The basic ingredient of the mixture is flour. 这种混合物的基本原料是面粉。
职场实用英语交际教程（中级）——Unit 7
Inputting
Language points
3. I guess it is healthier and more organic. organic: /ɔːˈɡænɪk/ a. (of food, farming methods, etc) produced or practised without artificial fertilisers or pesticides 有机的；不使用化肥的 e.g. This garden is used to plant organic vegetables. 这个花园用来种植有机蔬菜。
Task:
1. Discuss the question with your partner
2. Write down your ideas ·who are my listeners and what they want to know in my report ·truthful data/ possible problems/ corresponding measures...
职场实用英语交际教程（中级）——Unit 7
Motivating
Taking aim
1
list the words and expressions concerning market research
2
note down and analyse customers’ opinions about the products
Thank you, Robert. And excuse me, may I ask you a few more questions...
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 1
Listen to the interview and tick the items that are mentioned.
Yes, I see. So, if we are to launch a new product, what else do you expect besides reducing the sugar inside?
Well, it would be best if you could add some minerals, which will provide people with more energy.
3. Why does Robert prefer drinks with less sugar? A. He has heart disease. ✔B. He has weight problems. C. He has high blood pressure. D. He doesn’t like sweet drinks.
3
describe the structure of a market research report
4 list three ways of doing market research
5
report the process and findings of market research
职场实用英语交际教程（中级）——Unit 7
Inputting
Listening
Reading
Structuring
职场实用英语交际教程（中级）——Unit 7
Inputting
Listening
In order to gather customers’ opinions about Forest Spring soft drinks, Karol conducted some qualitative research by interviewing several people in the street.
Inputting
Task 2 Listen to the interview again and choose the best answer.
1. Which of the following soft drinks is Robert most likely to buy? A. Soda water. B. Lemon tea. C. Soya milk. ✔D. Energy drinks.
motivating职场实用英语交际教程中级unit7takingaim1listthewordsandexpressionsconcerningmarketresearch2notedownandanalysecustomersopinionsabouttheproducts3describethestructureofamarketresearchreport4listthreewaysofdoingmarketresearch5reporttheprocessandfindingsofmarketresearchmotivating职场实用英语交际教程中级unit7listeningreadingstructuringinputting职场实用英语交际教程中级unit7inputting职场实用英语交际教程中级unit7listeninginordertogathercustomersopinionsaboutforestspringsoftdrinkskarolconductedsomequalitativeresearchbyinterviewingseveralpeopleinthestreet
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 2 Listen to the interview again and choose the best answer.
2. Why does Robert prefer the soft drinks of Forest Spring to those of other brands? A. They taste better. B. They are cheaper. ✔C. They use natural ingredients. D. They have attractive packaging.
职场实用英语交际教程（中级）——Unit 7
Inputting
Scripts
Karol:
Robert: Karol: Robert: Karol: Robert: Karol: Robert: Karol:
Good morning, sir. I’m Karol from Forest Spring. We are conducting a market research about soft drinks. Do you have a minute to answer a few questions? It won’t take long. Sure. I’m Robert. Thank you, Robert. First, would you tell me what type of soft drinks you like best? I like functional drinks best. I also enjoy drinking fruit juices. How often do you consume soft drinks? At least twice a week. Which brands do you prefer? I like a lot of the big names. Forest Spring is always my top choice. Thanks a lot. We are happy to hear that. Why do you choose our products instead of others?
5. What can be inferred about Robert from the interview? A. He will try soft drinks of different brands. B. He will cut down his soft drink consumption. ✔C. He will choose soft drinks that are of benefit to himself. D. He will buy more Forest Spring soft drinks in the future.
职场实用英语交际教程（中级）——Unit 7
Inputting
Task 2 Listen to the interview again and choose the best answer.
4. What else does Robert suggest besides reducing the sugar content? ✔A. Adding some minerals. B. Cutting the unit price. C. Increasing the volume of each bottle. D. Reducing the artificial ingredients inside.
Unit 7 Write a market research report
Unit Outline
Motivating Inputting Outputting Extending
职场实用英语交际教程（中级）——Unit 7
Motivating
Warming-up
Forest Spring is a world-famous soft drink company. Currently, it is planning to expand its product range. Karol Wang, a newly appointed project director of the Sales & Marketing Department, has been assigned the task of leading her team to carry out some market research and write a report based on the data collected.
1. ✔□ type 2. ✔□ frequency of drinking soft drinks 3. □ place to buy 4. ✔□ brand 5. □ monthly budget 6. ✔□ectation
职场实用英语交际教程（中级）——Unit 7
职场实用英语交际教程（中级）——Unit 7
Motivating
Trying-out
Karol needs to prepare for the market research report. Imagine you are Karol. How will you arrange the content and structure of the report?
职场实用英语交际教程（中级）——Unit 7
Inputting
Scripts
Robert: Karol: Robert: Karol: Robert: Karol:
I once saw a video about Forest Spring’s production process. You use natural spring water as the main ingredient. I guess it is healthier and more organic.
职场实用英语交际教程（中级）——Unit 7
Inputting
Language points
1. How often do you consume soft drinks? consume: /kənˈsjuːm/ v. to drink 喝；消费 e.g. One should always consume clean water. 人们应该始终饮用干净的水。