商务英语函电 Unit 11

Dongzhou Trade Co., Ltd.
Reply to the exporter from the trade dealer
Dear Sirs, We are very pleased to receive your email in which you mention the desire to cooperate with us. We are well connected with many major dealers and retailers of kitchenware in European countries and have a ready market in North America. If you quote us the competitive prices we can place large orders of stainless steel products. We will highly appreciate it if you can send us the catalogue of your main products with favorable quotations. Best Regards, Bright Trade Co., Ltd.
Channels for information of potential clients
◆ Banks,
◆ The Internet, ◆ Chambers of Commerce both at home and abroad, ◆ Commercial Counselor’s office ◆ Trade publication,
By the courtesy of Chambers of Commerce, we learn that you are interested in Chinese kitchenware and hope we can set up business relations. We have been in line with kitchenware for 10 years and are one of the most reputable exporters in China. Our main products are stainless steel saucepan and stainless steel stock pot. Our products are well known for the high quality and user-friendly design in Europe and North America. What’ more, they have met great favor overseas and are always in great demand. If you need any information about our financial standing, we would refer you to Tianjin Branch, Bank of China. We are looking forward to your early reply. Best Regards,
◆ Enhancing business relations can create many great opportunities for a company, especially in terms of accelerating growth, building value, and entering new market.
The importer wants to set up relations with manufacturer
Dear Sirs, On the recommendation of our sister corporation L&D Co., Ltd, we have learned that you are a manufacturer’s of cotton garments. Now we are particularly interested in importing your women’s blouses and sweaters since they are very popular in our markets. If the price you offer is workable and the goods come up to our expectation, we can place large orders with you regularly. With this in mind, it would be grateful if you could furnish us with some illustrated catalogues and samples. As to our credit standing, please refer to the Bank of Swiss. Best Regards, John Stevens Yotho Limited.
Establishing business relations
The importance of business relations
◆ For all international trades, establishing business relation is the first step in transactions since customers means sarket surveys,
◆ Forum networking ◆Referrals of other professional and trade organization ◆ Trade fair
01 Examples
The exporter writes to a trade dealer Dear Sirs,