商务英语阅读(第1册)第二版 Unit 6 Markets

Words anand complicated to deal with 棘手 的 (TEM-4)
All this shows why setting an offering price for shares in an IPO is so tricky.
Words and Expressions
asset n. anything of material value or usefulness that is owned by a person or company 资产(TEM-4)
On the other hand, your debt is an asset to the bank, but it is your liability.
Warming up
2. To what extent do you think marketing can determine the success of a product these days? Please cite some examples to illustrate.
3. Why is marketing important?
Words and Expressions
prosperous adj. in fortunate circumstances financially; moderately rich 繁荣的，兴旺的(CET-4)
And if we succeed, our future will be more prosperous and more peaceful than our past.
Words and Expressions
intangible adj. (of especially business assets) not having physical substance or intrinsic productive value 无形的(CET-6)
There are intangible benefits beyond a rise in the share price.
Words and Expressions
formulated adj. devised; developed according to an orderly plan 按计划的，制定的(CET-6)
Through the convenient channel of the SCOAfghanistan Contact Group, the SCO member states have formulated concrete measures and plans for stronger cooperation and achieved positive results.
Reading Skills
04
Text A
Understanding Marketing
Warming up
1. Do you know some familiar advertisements? And discuss the marketing strategies of the products that you mentioned.
Words and Expressions
auction n. the public sale of something to the highest bidder 拍卖(CET-6)
Words and Expressions
monitor v. keep tabs on; keep an eye on; keep under surveillance 监控，监测(CET-4)
The country health agency has dedicated one inspector to monitor conditions in nursing homes.
Words and Expressions
tension n. (psychology) a state of mental or emotional strain or suspense 紧张，不安(CET-4)
The tension between the two countries built up to a climax.
Words and Expressions
pursuit n. the act of pursuing in an effort to overtake or capture 追求，追赶(CET-4)
For the foregoing reasons, I have never wavered in my pursuit of this purpose.
4 Understand the reasons for China’s lead in e-commerce.
5
Develop reading skills about how to predict the following text.
Contents
01
Text A
Text B
02
03
Chinese Values
Words and Expressions
constant adj. persistent in occurrence and unvarying in nature 不变的；恒定的 (CET-4)
Do this throughout your day, and you will be in a constant state of relaxation and enjoyment.
Learning Objectives
1
Understand the importance of marketing.
2 Learn various definitions of marketing.
3 Explore the characteristics of Chinese e-commerce.