商务英语写作Sales Letter

商务英语写作
Types of Sales Letters
Lesson 15
Unsolicited Sales Letters (directmail advertising) a sample letter nickname: paper form: junk mail electronic form: spam
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Business English Writing
商务英语写作
Lesson 15
Sample Sentences Getting attention Act now and get a $50 rebate! Act now and win a free Alpha ISDN modem of your choice! We at VoiceTech would like to offer you a new product that would help you improve your work efficiency. Let me highlight this exciting system for you. Mercury 808 digital telephone is a high performance instrument for an easily affordable price. Our products are being retailed in leading department stores throughout Europe. Our products appeal to a wide age-group.
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Conviction / Desire
-- use objective language -- provide testimonials
商务英语写作
Sample Study
Lesson 15
getting attention with a question, or statement to create suspense
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Business English Writing
商务英语写作
Lesson 15
Sample Sentences Arousing interest
Dread cleaning up the dirty windows of your house? We will do it for you at a price you can't afford to pass up! How to become a Citizen of the World without leaving the comfort of your home? We'll make it possible for you! The rugs are hard wearing, and do not soil easily. You will find that the consignment supports our claim to sell the best rugs of this kind at a reasonable price at any time to any persons. Compared with other products, this product has the advantage of… Unlike other products, our product is superior in terms of performance, physical features and etc. A discount of 2% on the total value will be granted if you could make payment within 15 days of delivery. They are 20% lower in cost compared with our precious ones and other competitors. I am certain that you will be interested in our new toothpaste.
Sales Letters
Solicited Sales Letters (replies to inquiry letters) a sample letter
Soft-Sell Letters (cordial-contact letters) a sample letter
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Business English Writing
商务英语写作
Practical Business English Writing
Sales Letter
Business English Writing
Lesson 15

商务英语写作
Contents
Lesson 15
Composing Your Message
Reference Expressions
Vocabulary Development
Service promotion
Extend special offer to
Convenient Long period of service
High degree of reliability
Excellent service
Highly praised and appreciated
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Business English Writing
Nature of Sales Letters
Persuasive writing: to make a reader accept a message and then act according to the message Key to success: to satisfy your readers' needs for health, wealth, pleasure, or curiosity A four-step process: AICA / AIDA
商务英语写作
Lesson 15
Unsolicited Sales Letters - envelope teaser envelope teaser: a few words on the envelope to suggest a reader benefit
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Business English Writing
Great demand for
Well- known Reasonable / exceptional price Newly-developed
Modest investment Reasonably priced
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Business English Writing
商务英语写作
Lesson 15
A I C/D A
Action
-- make the action clear & easy -- offer an inducement -- limit the offer -- mke payment easy
Business English Writing
Attention
Interest
-- offer -- product feature -- emotional -- inside address appeal opening -- startling statement -- rational appeal -- story
Sample Letters Writing Your Message Check Yourself
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Business English Writing
商务英语写作
Lesson 15
Composing Your Message
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Business English Writing
商务英语写作
Lesson 15
13
Business English Writing
商务英语写作
Lesson 15
Sample Sentences Proving benefits The large memory of our handheld PC will allow you to run the latest, most sophisticated software. No more need for a separate fax machine. Our high-speed modem provides hassle-free online access. With our DX200 Digital Phone, you'll get the whole world at your fingertips! To celebrate the opening of our new store, we'll take 10% off any item you purchase before May 31. We'll offer you a limited number to be sold at 15% below list prices. On these sales we shall allow you a special discount of 10%. You will receive a special discount of 15%, an offer to be maintained until May 31this offer is good through May 31
Good after-sale service
The window of opportunity
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Business English Writing
商务英语写作
Lesson 15
Sample Sentences
Getting attention We have been exporting various electric appliances for many years and have enjoyed good reputation among our customers. Why not enjoy the colorful spring by joining our tourist group after a busy winter? Would you be interested in a car which runs on neither conventional gas nor electric power? Would you like to reduce your rising domestic fuel costs? Wouldn’t it be magic to... Have you ever felt anything quite as soft and quite as strong? Name your favorite Granny cookie and win a $30 gift certificate!
商务英语写作
Lesson 15
Reference Expressions
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Business English Writing
商务英语写作
Lesson 15
Vocabulary Development
Product promotion
Favorable price
Profit-making opportunity Superior / high performance Fine quality Impressive profit Enjoy good reputation Top quality New design A feeling of luxury
arousing interest with the advantage of your product or service
proving benefits of the product or service
motivating action of placing an order
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Business English Writing