新航标职业英语综合英语预备级学生用书Unit_3

Unit 3 Organization and Culture of a Company
Background
1.Corporate culture
Humans are social beings. This is how ideas and beliefs spread. In an
ideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do.
Bottom-line advantages of a strong corporate culture include:
Motivation.
Low employee turnover/ reduced payroll cost.
Attendance.
Productivity.
Creative/ independent problem solving.
Ethics.
Personal accountability.
Enterprise value.
2. Different departments in a company
HR Department人力资源部
R&D Department 研发部
PR Department 公关部
Marketing Department 市场部
Finance Department 财务部
Quality Control Department 质管部
Sales Department 销售部
Customer Service Department 客服部
Logistics Department 后勤部
Purchasing Department 采购部
Production Department 生产部
Legal Affair Department 法务部
IT Department 信息技术部
Network Operational Department 网络运营部
Administration Department 行政部
Suggested teaching plan
Items Objectives Suggested Time Getting Ready To learn the different departments in a
company and their basic functions.
10 min.
Text A To get a general idea about Google’s
organization culture
To master the important expressions and
structures in the text and be able to
apply them in practice
80 min.
Language Focus To have a good command of the core vocabulary and structures in Text A
45 min.
To learn to use possessives
Text B To have an overview of what motivates you
at work and get some inspiration
45 min.
Vocational Focus To learn some basic information about company o rganization and the features of
each department
To learn how to introduce a department to
others
90 min.
Skill Focus —Listening and Speaking To learn the differences between some
similar sounds in English
To learn to express company rules
To practice speaking skills
45 min.
Skill Focus —Practical Writing To learn how to describe people, using
possessives
40 min.
Practical Learning To get familiar with different jobs in
different departments
5 min.
Getting Ready 1. Have the students think about the questions—What departments do you know in a company? What are their
basic functions? Give some h ints if necessary. (2 min.)
2. Have the students complete the sentences according to
their understanding. (4 min.)
3. Have the students listen to the recording and check
their answers. (4 min.)
Listening Scripts of Getting Ready
1. The Sales Department sells the products.
2. The Production Department manufactures the product.
3. The IT Department is in charge of the computer systems.
4. The Market Research Department finds out what people
will buy.
5. The Customer Service Department deals with questions
and
complaints.
6. The R&D Department researches and develops new
products.
7. The Logistics Department stores and delivers the
products.
8. The PR Department is responsible for the image of the
company.
9. The Marketing Department advertises the products.
10. The Quality Control Department checks whether the
products are good or not.
11. The Finance Department deals with money.
12. The Purchasing Department buys materials and
equipment.
13. The HR Department is responsible for employing new
people and training the staff.
14. The Import Department buys goods from other countries.
15. The Export Department sells products to foreign
countries.
Key to Getting Ready
1.Sales
2.Production
3.IT
4.Market
Research
5.Customer Service
6.R&D
7.Logistics
8.PR
9.Marketing 10.Quality Control 11.Finance
12.Purchasing 13.HR 14.Import 15. Export
Text A 1.Have the students first listen to the recording of the
new words and expressions, and then have them read them
aloud and get familiar with their meanings. (10 min.)
2. Have the students listen to the recording of the text,
and read the text more carefully and do the exercise in
“Understanding your reading”. (25 min.)
3. Have the students check their answers with each other
and then ask some students to give their final answer.
(10 min.)
4. Ensure the students have a deep understanding of the
text by explaining the language points. If time permits,
have the students practice using them by composing new
sentences. (25 min.)
5. After an in-depth reading of the text, have the students
work in groups to summarize the secret of Google’s
corporate culture. (10 min.)
Key to Text A Exercise
1. F
2. T
3. T
4. F
5. F
Language Points Paragraph 1
1 .in a row连续，接连
This is her third win in a row. 这是她连续获得的第三次胜利。

Inflation has fallen for the third month in a row. 通货膨胀连续第三个月在下降。

【拓展】row n.一排，一列，一行
We sat in a row at the back of the room. 我们在屋子的后面坐成一排。

Let’s sit in the back row. 我们坐最后一排吧。

2. peer n.同龄人，同辈，同等地位的人
She enjoys the respect of her peers. 她受到同辈的尊重。

Pee r pressure is strong among young people. 年轻人受到强大的同辈压力。

3. benefit n.福利，利益，益处
We’ve had the benefit of a good education. 我们得益于受过良好的教育。

It will be to your benefit to arrive early. 早到将会对你有利。

【拓展】benefit v.对（某人）有用，使收益
We should spend the money o n something that will benefit everyone. 我们应该把这笔钱花在大家都能得益的事上。

Who can exactly benefit from these changes? 到底是谁会从这些变革中获益？
Paragraph 2
1.in essence本质上，实质上，其实
In essence, your situation isn’t so different from mine. 从本质上讲，你我的情况并非相差很远。

In essence, he is a good person. 从本质上讲，他是个好人。

【拓展】essence n.本质，实质，；精髓
2.settle down确定下来，安定下来；平静下来
When are you going to get married and settle down? 你打算什么时候成家，安定下来？
It always takes the class a while to settle down at the start of the lesson. 那个班一上课总得过一会儿才能安静
下来。

【拓展】settle v.结束，解决；确定；定居
We should settle the dispute among countries in a peaceful way. 我们应该和平解决国家间的争端。

It’s all settled—we’re leaving on the nine o’clock plane. 一切都定下来了——我们乘九点的航班走。

She settled in Vienna after her father’s death. 父亲死后，她就在维也纳定居了。

Paragraph 3
fundamental a.根本的；基本的，基础的
There is a fundamental difference between the two points of view. 这两个观点有根本区别。

Hard work is fundamental to success. 勤奋工作是成功的基础。

Paragraph 4
1.sustain v.维持，支持；使保持
Which planets can sustain life? 哪些行星可以维持生命的存在？
She managed t o sustain everyon e’s interest until the end of her speech. 她使每个人兴趣盎然，一直听她把话讲完。

【拓展】sustainable a.合理利用的；可持续的
sustainable forest management 合理的森林管理
sustainable development 可持续发展
sustainable economic growth 经济的可持续增长
2.depend v.依靠，信赖；指望（常与on/upon搭配）
Can we depend on you coming in on Saturday? 我们能指望你星期六来参加吗？
—Is he coming?
—That depends. He may not have the time. 那要看情况。

他不一定有时间。

Paragraph 5
1.work on…从事……；努力改善（或完成）
He is working on a new novel. 他正在写一部新小说。

He is out there, working on the car. 他在外面修理汽车。

You need to work on your pronunciation a bit more. 你需要再加把劲改进发音。

2.promising a.有前途的，有希望的
He is a promising young man. 他是个有前途的年轻人。

The weather doesn’t look very promising. 天气看起来不会太好。

Paragraph 7
1.log in/on登录，注册
You need a password to log in. 登录需要密码。

The system is unable to log you on. 这个系统无法让你登录。

2.vote on…就……表决
We’ll listen to the arguments on both sides and then vote on it. 我们将先听取双方的论点，然后再表决。

【拓展】vote v.投票，表决
Did you vote for or against her? 你投了她的赞成票还是反对票？
How did you vote at the last election? 在上次选举中你是怎么投的票？
3.take sth. on 接受某事，承担某事
I can’t take on any extra work. 我不能承担任何额外工作。

【拓展】take sth./sb. on 接纳（乘客），装载；聘用，雇用 The bus stopped to take on more passengers. 公共汽车停下来让其他乘客上车。

She was taken on as a trainee. 她受聘当实习生。

Paragraph 9
take risks / a risk 冒险
That’s a risk I’m not prepared to take. 我不愿意去冒这个险。

You have no right to take risks with other people’s lives. 你没有权利拿别人的生命去冒险。

Paragraph 11
foster v.培养，抚育；鼓励，促进
The club’s aim is to foster better relations within the community. 俱乐部的宗旨是促进团体部的关系。

They have fostered over 60 children during the past ten years. 在过去十年间，他们抚育了60多个儿童。

Language Focus A Focus the students’ attention on the three groups of
words by discussing the differences among the three or
four words in each group. Have some students read each
group of sentences aloud and make sure they understand
their meanings. (5 min.)
B Have the students finish Exercise B in pairs. One students reads a word in Column A aloud while the other chooses the proper word or expression that agrees with
it from Column B. （3min.）
C Have the students look through the given vocabulary, and have them complete the sentences individually and check their answers in pairs. Then have some of the students
read the sentence aloud one by one. (5min.)
D a. Have the students look back at the structures
“unless” and “had better” in Text A. Elicit some
ideas about the usage and meaning of the structures.
b. Have the students compose sentences with the given
words. Then have them take turns to read the sentences, making corrections if necessary.
(7min.)
E Have the students work individually or in pairs. Check
their E-C translation orally. (5min.)
Key to Language Focus
A
1. a. organization b. organize c. organizational
2. a. leadership b. leading c. lead d. leader
3. a. founded b. foundation c. founder
B
1. b
2. a
3.c
4. e
5. d
C
1. essence
2. fundamental
3. relevant
4. depend on
5. peer
6. in a row
7. Benefits
8. grounded in D
1. a. He h asn’t got any hobbies—unless you call watching
TV a hobby.
b. I think she was back at work yesterday, u nless I’ｍmistaken.
2. a. We had better leave now, or we’ll miss the last subway.
b. You’d better not do that to your colleague again.
E
1. 2012年，谷歌连续第四年获得世界上“最佳雇主”的称号。

2. 实质上，它是将创办公司的领导层的信念转化为工作中的
日常习惯。

3. 信任是创新的土壤——在组织文化中缺少了信任，创新就
很难维持，因为创新依赖于机智的冒险、团队合作以及反馈——所有这些都需要某种程度的信任。

4. 人们登录网络询问，投票选出最想得到回答的问题。

5. 这就是企业文化的全部涵：言行一致，建立信任。

Grammar
Possessives
1. Discuss the basic concept of possessives. (5 min.)
a. Explain the following sentences in Text A and underline the possessives.
These special benefits are a good expression of the true secret behind Google’s strong organizational culture. Corporate culture can be seen through many “windows of the house”…
b. Point out the structure of possessives and ask the
students to find more examples in Text A.
2. Explain the rules and usage of possessives. (5 min.)
Exercise
1. Have the students read the story and complete the
passage using possessives. (5 min.)
2. Have the students check their answers in pairs and give
assistance if necessary. (5 min.)
Key to Grammar Exercise
1. Paul’s computer
2. cat’s tail
3. The printer of his computer /His computer’s printer
4. Harry’s house
5. everyone’s name
6. guests’ addresses
7. next door neighbor’s daughter
8. back of the house
9. back door key / key to the back door
10. kitchen window
11. man’s voice
12. someone’s hand
Text B 1. Have the students think about the motivations for someone to do a particular job. (5 min.)
2. Have the students open their books and go through the
new w ords and expressions following the text. Then listen
to the recording of the new words and expressions. (15
min.)
3. Have the students listen to the recording of the text,
and then have them read the text and discuss what they
find difficult to understand. (25 min.)
Information for Reference
Work motivations or work values:
Steady income with good benefits
Respect and recognition
Friendly fellow workers
Pleasant physical surroundings
Flexible hours
Leaving my mark on the world
Chance to use my own ideas
Working for a cause
Opportunity to learn new things
Working with people
Working with machines
Spirit of competition
Working as part of a team
Chance for advancement
Vocational Focus
Knowing the Organization of Your Company
Have the students learn about the organization of a company. (90 min.)
Step 1 Have the students review what they have learned
in Getting Ready and then look at the chart and guess what the missing names are. And then listen to the recording
and fill in the names.
Listening script of Step 1 & Step 2
Hello, everyone. Welcome! I’m Amy, and I’m the Personnel Manager. Each of you received a copy of the company organization. Let me show you how the company is organized.
The company is run by the CEO— the Chief Executive Officer, and he is the biggest boss of the company. Our company is divided into six departments, each in the charge of a director who reports to the CEO directly. The departments are: HR, Finance, Production, Marketing, Sales and IT. The departments are divided further into
sub-departments, and each sub-department has a manager,
who reports to the department director.
First, let’s look at HR. HR i s divided into Personnel and Training. Personnel is responsible for recruitment, salaries, bonuses and so on, and Training looks after our training and development.
Then we have Finance, whose department director is
called the CFO—Chief Finance Officer. Finance is divided into two areas —Accounts and Controlling. Accounts deals with all the financial reports, including the company’s income and expenses. And Controlling makes sure everything runs in good order and condition.
Then let’s see Production. It is the biggest department and it has four sub-departments. The Factory
is where our products are manufactured. Purchasing is responsible for buying new materials and equipment. There’s R&D, which is in charge of testing new products, and there’s also Logistics, which stores and transports our products.
The next department is Marketing. It has three sub-departments: Market Research, Advertising and PR—Public Relations.
Then comes Sales Department. It’s made up of two parts: Sales and Customer Service.
Finally, we have IT Department, which looks after all our computers, and makes sure the Internet works well.
Key to Step 1
1. Finance
2. Production
3. Sales
4. Training
5. Controlling
6. Purchasing
7. Logistics 8. Market Research 9. Advertising
10.Customer Service
Step 2 Have the students fill in the blanks first
according to what they have learned about prepositions
and then listen to the recording to check their answers.
Key to Step 2
1. into
2. of
3.for
4. with
5. of
6. after
Step 3 Have the students fill in the blanks based on what
they have learned in Step 1 and Step 2, and then check
their answers.
Key to Step 3
1. Personnel
2. Finance, Accounts
3. Production,
Logistics
4. HR, Training
5. Sales, Customer Service
Step 4Have the students first look at the example
presentation and then write a presentation of their own.
Step 5 Have the students review the chart in Step 1 and
then make a simple organization chart for the department
or school they are studying in.
Skill Focus Listening and Speaking
A(5 min.)
a. Have the students read each group of words, and get
a general idea about the difference between the similar
sounds.
b. Play the recording and have the students read after
it. Explain the rules if necessary.
B(25 min.)
a. Have the students look at the five pictures and guess
what department the people are in.
b. Listen to the recording and fill in the blanks.
Listening scripts of and Key to Exercise B
1. Ask questions, research, and test. It takes me a lot
of time to ask questions, and research and test new
products, but the results help my company 1.make
important decisions—what to keep doing, what to 2.
improve, what to develop and what to stop making. (I work
in the a.R&D Department.)
2. I’m a cheerful person and
3.get along well with people.
I need to be diplomatic（老练的）in my job. I say good
things for the image of my company, and I also say
something nice and sweet to the customers. Some people can’t do my job because they get angry easily, but my
tip is to smile a lot. I even smile 4.on the phone. (I work in the b.PR Department.)
3. I spend a lot of time in the office — but it’s not
a real one, it’s a 5.mobile office! I’m always traveling here and there to buy materials, sometimes
very expensive equipment, for my company, so my office
is on the road. I take my cell phone and my laptop with me, so that people can 6.contact me at any time. (I work in the c.PurchasingDepartment.)
4. I’m one of the most important people in my company,
apart from the 7.CEO, the directors and managers, of course! People may n ot need me f or months, but when they do, it’s 8.urgent, because they may n ot work with their computers and the Internet. Without me and my colleagues, the company c ouldn’t run, even for one day!
(I work in the d.IT Department.)
5. I work the day shift and the night shift 9.every other day, and my w ork routine（程序）is fixed. I enjoy working with my hands—I don’t have to sit at a desk all day, because I’m n ot an office person. I like the factory and I’m happy to see the finished products out of my hands.
I feel 10.proud of myself at this time. (I work in the
e.Production Department.)
C (15 min.)
a. Have the students listen to the recording and complete the ten sentences.
b. Have the students make up sentences according to the example on their own and then check their answers.
Listening script of Exercise C
Nice to meet you everyone. My n ame i s Kate Black and I’m from the Human Resources Department. Before I give an introduction to the company and its organization,
I’d like to go through some things you need to know
before you start your new jobs here. All staff have to
clock in when t hey arrive and clock out when they leave. You can find your time card in your information pack.
How about the working hours? Full-time staff have to
work a 40-hour week. Our common weekday working hours
are from 9:00 a.m. to 5:00 p.m., but as you know, we have a flexible time system which means you are allowed to
start work from 10:00 a.m. to 6:00 p.m., or from 12:00
to 8:00 p.m. if you like. During busy times, especially
in the middle and at the end of the year, you’ll probably have to work overtime, but this can only be
allowed by the department manager and is normally compensated（补偿）by overtime pay. All of you have a
paid holiday every year, but all public holidays are not included, of course. The paid holiday will be 10 days
for those who h ave worked within 5 years, 15 days within 10 years and increase to 30 days at most. But you have
to report to the HR D epartment when you start and finish your holiday. There is a contact list of our company in the New Staff Handbook, and you have to take good care
of it. And finally, money! Salaries are paid every month to your bank account, but it’s usually done on the second working day of the following month. For part-time staff, you will be paid according to the time you spend on the work and you can work at home most of the time. That’s all I have to tell you. Any questions so far?
Key to Exercise C
1. Human Resources
2. out
3. 40-hour
4. 6:00 p.m.
5. overtime
6. not included
7.30
8. contact list
9. second 10. can
a. Who do we have to ask when we want to go on holiday?
b. Are we allowed to use the company car park?
c. What do we have to do if we want to ask for sick leave?
d. Are we allowed to use the fitness room after working
hours?
e. What do we have to do if we lose the time card?
f. Are we allowed to start work before 9:00 a.m.?
Practical writing
a. Have the students look at the example and get a general idea about introducing people. Pay special attention to the possessives. (5 min.)
b. Have the students write a passage of their own. (20 min.)
c. Ask some students to read their passage in class and
give some comments. (15 min.)
Practical Learning
Different Jobs in Different Departments
Have the students look at the pictures and try to get a
general idea about different jobs people do. Encourage
them to name more jobs and share them with the class. (5 min.)
Information for Reference
Accountant 会计师 HR Specialist 人事专员Salesperson 销售员 Computer Technician 电脑技
术员
Product Developer 产品研发人员Advertising designer 广告设计师Purchasing Agent 采购员
Quality Inspector 质检员。