新编商务英语综合教程第二版Unit 1

体验商务英语综合教程1第二版-unit1【2024版】

An office worker employed chiefly to receive visitors and answer the telephone
Someone who works on a telephone switchboard, who you can call for help
An expert who studies financial data and recommends financial actions
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Key Language1 NhomakorabeaJob Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
Business English
the company’s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between

综合商务英语第2册 Unit 1 课件

She dared not stay in the dark. You needn’t go with them.
British English at the weekend at home The doctor felt of my pulse. The play opens on Thursday. I’ll write to him.
from its neighbours worth billions of euros a year, thanks to the English language. He offers several reasons, starting with spending in Britain on language teaching in schools, which is proportionately lower than in France or Switzerland, say. To add insult to injury, Britain profits from teaching English to foreigners.
The government are announcing an important decision.
The team is excited.
The government is announcing an important decision.
British English
American English She didn’t dare to stay in the dark. You don’t need to go with them.
v. perceive articulate condescend vibrate elasticate exaggerate encroach synthesize accommodate globalize a. perceptive articulate condescending vibrant elastic exaggerative encroaching synthetic accommodating global

人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1

Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.

商务英语综合教程第二册Unit 1 Money

Background Information
Money is any object or record that is generally accepted as payment for goods and services and repayment of debts in a given socioeconomic context or country.
Unit 1 Money
II. Group work Different items have been used as money at some time in
history. Work in small groups, discussing how each of them was used in history or is still being used today. III．Think about and then make a list of all the different currencies you know in the world today, for example, yuan, dollar, pound…
Fiat money, like any check or note of debt, is without intrinsic use value as a physical commodity. It derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private". Such laws in practice cause fiat money to acquire the value of any of the goods and services that it may be traded for within the nation that issues it.

商务英语综合教程Unit 1 Changes in the Motives and Developments

Text
Unit 1 Changes in the Motives and Developments
3 The main motives for foreign direct investment up to the 1980s
were:
1) in industrialized and developed countries to gain access to markets which were virtually impenetrable via exports due to severe protectionism;
Text Exercises
Unit 1 Changes in the Motives and Developments
Related Technical Terms Grammar
Text
Unit 1 Changes in the Motives and Developments
1 A number of important, traditionally closed service sectors, such as financial services and transport, were exposed during the 1980s to foreign competition in increasing numbers of countries and opened up to foreign direct investment. This trend is likely to continue in the 1990s as a result of privatization in transport,
Text

综合商务英语第2册Unit1课件

Basic Principles of Business Communication
Respect and politeness: Business communication should be respectful and polite, using appropriate language and avoiding offensive or inappropriate remarks.
Distinguishing between Imp…
The ability to quickly identify the main idea or central point of a business English conversation or presentation.
Understanding the Main Idea
Recognizing and adapting to cultural differences in communication styles, norms, and expectations.
Role-playing
Conducting mock business scenarios where participants practice their communication skills in a controlled environment.
Understanding the global business environment.
The role of English in international trade.
Overview of Theme Content
Module 2: Trade Terminology and Contracts

体验商务英语综合教程1第二版 unit1(ppt课件)

Listening Talking about yourself
学习交流课件
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
“Networking begins with introducing yourselves.”
“You never have a second chance to make a good first
impression.” Why?
学习交流课件
3
Business English
Reading aloud practice
when making business introductions in English-speaking Western
countries:
1. Introduce businesspeople in order of professional rank – the
person of highest authority is introduced to others in the group ioductions

商务英语综合教程Unit1

Intensive Reading
The Nature of Politics: Realism and Idealism
Hale Waihona Puke ara 1❖ We can build on … the future politics.
In order to understand how we might reach the future politics, we can make use of Frost’s poem. In this poem, he states that there are two roads in front of us, the traditional one which many people have taken, and the other one which fewer people have taken.
2).Pay attention to the tone of the author in this sentence. The word “advent”, with the original meaning referring to the coming of Jesus Christ, which actually is interpreted as almighty and great love in Western civilization, is used here together with the “nuclear weapons”, which is damaging and bringing disasters to the whole human beings, therefore, the author’s ironical tone is quite obvious.

高教社新编商务英语第二版综合教程2 Unit1

高等教育出版社高等教育电子音像出版社
Unit 1 Sports and Business
Lead-in
Listening Comprehension Tasks Exercise I Exercise II
Exercise III
Exercise IV Spot Dictation
高等教育出版社高等教育电子音像出版社
______________
高等教育出版社高等教育电子音像出版社
Unit 1 Sports and Business
7. The US sports ___ and sports ____ are greatly different from those in the rest of the world.
Unit 1 Sports and Business
8. There are four major professional ____ and the teams of these are called.
a. federations ... Members b. union ... clubs c. leagues ... Franchises √ d. None of the above.
高等教育出版社高等教育电子音像出版社
Unit 1 Sports and Business
4. The most preferred sports in the US are _____ . a. the American football, the ice hockey, the baseball and √ the basketball b. the ice hockey, the golf, the baseball and the football c. the American football, the ice hockey, the baseball and the tennis d. the football, the ice hockey, the baseball and the basketball

新商务英语综合教程1Unit1

• contract (合同)
professionally
• profession (n. 职业；专业) • professional (adj. 职业的；专业的） • 她唱歌的样子和一个专业歌手一样。 • She sings as if she was a professional singer.
• im (在…只上) + press (压) + ion > 在…上压> 盖印，压痕 • n. 印象，感觉，模仿，印刷 • expression 表达
• 词根决定词义 • 前缀改变词意 • 后缀改变词性
appearance
• appear 出现 • ance 名词后缀 • 她的外貌和举止都非常讨人喜欢。 • She is most pleasing in manner and appearance.
ceremony
• cere (蜡) + mony (看作money 钱) > 古代做典礼时，蜡烛和钱是少不了的 • 老校长在毕业典礼上讲的话一直留在我的脑海里。 • What the old headmaster said at the graduation ceremony dwells in my mind. • Wedding Ceremony • 玉米，花生，谷类 cereal
casually [ˈkæʒuəl] (z >< r)
• casual (adj. 偶然的，临时的，非正式的，漫不经心的 n. 便装，临时工) • 联想记忆：平常的（usual）时候可以穿非正式的（casual）服装 • He was wearing business casual (clothes).
academic

《全新版大学英语第2版综合教程》Unit1TextA课文文本

《全新版大学英语第2版综合教程》Unit1TextA课文文本《全新版大学英语综合教程》Book 4Unit 1 Text AThe Icy DefenderNila B. Smith 1In 1812, Napoleon Bonaparte, Emperor of the French, led his Grand Army into Russia. He was prepared for the fierce resistance of the Russian people defending their homeland. He was prepared for the long march across Russian soil to Moscow, the capital city. But he was not prepared for the devastating enemy that met him in Moscow — the raw, bitter, bleak Russian winter.2In 1941, Adolf Hitler, leader of Nazi Germany, launched an attack against the Soviet Unio n, as Russia then was called. Hitler’s military might was unequaled. His war machine had mowed down resistance in most of Europe. Hitler expected a short campaign but, like Napoleon before him, was taught a painful lesson. The Russian winter again came to the aid of the Soviet soldiers.Napoleon’s Campaign3In the spring of 1812, Napoleon assembled an army of six hundred thousand men on the borders of Russia. The soldiers were well trained, efficient, and well equipped. This military force was called the Grand Army. Napoleon, confident of a quick victory, predicted the conquest of Russia in five weeks.4Shortly afterwards, Napoleon’s army c rossed the Neman River into Russia. The quick, decisive victory that Napoleon expected never happened. To his surprise, the Russians refused to stand and fight. Instead, they retreated eastward, burning their crops and homes as they went. The Grand Army followed, but itsadvance march soon became bogged down by slow-moving supply lines.5In August, the French and Russian armies engaged at Smolensk, in a battle that left over ten thousand dead on each side. Yet, the Russians were again able to retreat farther into Russian territory. Napoleon had won no decisive victory. He was now faced with a crucial decision. Should he continue to pursue the Russian army? Or should he keep his army in Smolensk for the approaching winter?6Napoleon took the gamble of pressing on to Moscow, 448 kilometers away. On September 7, 1812, the French and Russian armies met in a fierce battle at Borodino, 112 kilometers west of Moscow. By nightfall, thirty thousand French and forty-four thousand Russians lay dead or wounded on the battlefield.7Again, the Russian army retreated to safety. Napoleon had a clear path to Moscow, but the occupation of the city became an empty victory. The Russians fled their capital. Soon after the French arrived, a raging fire destroyed two-thirds of the city. Napoleon offered a truce to Alexander I, but the Russian czar knew he could bide his time: “We shall let the Russian winter fight the war for us.”8Napoleon soon realized he could not feed, clothe, and quarter his army in Moscow during the winter. In October 1812, he ordered his Grand Army to retreatfrom Moscow.9The French retreat turned into a nightmare. From fields and forests, the Russians launched hit-and-run attacks on the French.A short distance from Moscow, the temperature had already dropped to minus 4 degrees Celsius. On November 3, the winter’s first snow came. Exhaus ted horses fell dead in theirtracks. Cannon became stuck in the snow. Equipment had to be burned for fuel. Soldiers took ill and froze to death. The French soldiers dragged on, leaving the dead along every mile.10As the Russian army was gathering its strength, the French had to flee Russia to avoid certain defeat. At the Berezina River, the Russians nearly trapped the retreating French by burning the bridges over the swollen river. But Napoleon, by a stroke of luck, was able to build two new bridges. Thousands of French soldiers escaped, but at the cost of fifty thousand dead. Once across the Berezina, the tattered survivors limped toward Vilna.11Of the six hundred thousand soldiers Napoleon had led into Russia, less than one hundred thousand came back. The weakened French army continued its retreat westward across Europe. Soon, Britain, Austria, Russia, and Prussia formed a powerful alliance and attacked these stragglers. In March 1814, Paris was captured. Napoleon abdicated and went into exile, his empire at an end.Hitler’s Invasion12By early 1941, Adolf Hitler, leader of Nazi Germany, had seized control of most of Europe. T o the east of Hitler’s German empire was the Soviet Union. On June 22, 1941, without a declaration of war, Hitler began an invasion of the Soviet Union that was the largest military land campaign in history. Confident of a quick victory, Hitler expected the campaign to last no longer than three months.He planned to use the blitzkrieg , or “lightning war,” tactics that had def eated the rest of Europe. The invasion had three broad thrusts: against Leningrad and Moscow and through the Ukraine.13Caught off guard by the invasion, Soviet leader Joseph Sta lin instructed the Russian people to “scorch the earth” infront of the Germ an invaders. Farms and factories were burned, destroyed, or rendered useless. During the first ten weeks of the invasion, the Germans pushed the front eastward, and the Russians suffered more than a million casualties.14In the north, the Germans closed in on Leningrad. Despite great suffering, however, the people of Leningrad refused to surrender. As the battle of Leningrad dragged on into winter, the city’s situation became despe rate. As food ran out, people died from hunger and disease. By the middle of the winter of 1941—1942, nearly four thousand people starved to death every day. Close to one million people died as a result of the siege.15In the center of Russia, Hitler’s goa l was the capture of Moscow. Because the Germans had anticipated a quick victory, they had made no plans for winter supplies. October arrived with heavy rains. “General Mud” slowed down the movement of the Germans’ lightning attack.16As Hitler’s armies dr ew closer and closer to Moscow, an early, severe wintersettled over the Soviet Union, the harshest in years. Temperatures dropped to minus 48 degrees Celsius. Heavy snows fell. The German soldiers, completely unprepared for the Russian winter, froze in their light summer uniforms. The German tanks lay buried in the heavy snowbanks. The Russian winter brought the German offensive to a halt.17By the summer of 1942, Hitler had launched two new offensives. In the south, the Germans captured Sevastopol. Hitler then pushed east to Stalingrad, a great industrial city that stretched for 48 kilometers along the V olga River. Despite great suffering, Soviet defenders refused to give up Stalingrad.18In November 1942, the Russians launched a counterattack.With little or no shelter from the winter cold in and around Stalingrad, German troops were further weakened by a lack of food and supplies. Not until January 1943 did the Germans give up their siege. Of the three hundred thousand Germans attacking Stalingrad, only ninety thousand starving soldiers were left. The loss of the battle for Stalingrad finally turned the tide against Hitler. The German victories were over, thanks in part to the Russian winter.19During 1943 and 1944, the Soviet armies pushed the German front back toward the west. In the north, the Red Army broke the three-year siege of Leningrad with a surprise attack on January 15, 1944. Within two weeks, the heroic survivors of Leningrad saw their invaders depart. By March 1944, the Ukraine farming region was again in Soviet hands. On May 9, 1944, Sevastopol was liberated from the Germans. The Russians were now heading for Berlin.20For Hitler, the invasion of the Soviet Union had turned into a military disaster. For the Russian people, it brought unspeakable suffering. The total Soviet dead in World War II reached almost 23 million.Russia’s Icy Defender21The elements of nature must be reckoned with in any military campaign. Napoleon and Hitler both underestimated the severity of the Russian winter. Snow, ice, and freezing temperatures took their toll on both invading armies. For the Russian people, the winter was an icy defender.。

《商务英语综合教程》 Unit (1)

10. The system administrator should manage them from the
server.
Section B Phrases
Translate the following phrases into Chinese.
1. business executive
2. track record 3. downstream organization 4. contingency plan 5. go bankrupt
Group Work
How much do you know about the six famous CEOs mentioned in Task One? Work in groups and try to find more information about them. Please give a brief introduction to one of them for about one minute. You may introduce some of the following aspects: • 1) nationality • 2) date of birth • 3) family background • 4) education background • 5) work experience • 6) achievements
Additional Reading
11 Characteristics of Management Excellence in Action
1. Management Excellence starts with values. The people in the firm display a fierce commitment to shared values and the exhibition of those values in every day activities large and small. From talent selection and development to programs, policies and key decisions, the values are always on display. The values are self-policing, and those who ultimately do not share the values are voted off the island. 2. Learning and continuous improvement drive the daily work. Learning and refining processes and approaches is what people do every day. And innovation is not a program, but an outgrowth of the most powerful behavior in the firm: learning via experim

商务英语综合教程U1-U7课后答案

商务英语综合教程U1-U7课后答案Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本，股⾦总额以⼈为本的解决⽅案精于⼼简于形对客户的深⼊了解⼯业⾰命回收利⽤3.Translation:宝洁公司始创于1837年，是世界上最⼤的⽇⽤消费品公司之⼀。

2007财政年度，公司全年销售额达682亿美元。

在《财富》杂志评选出的全球500家最⼤企业中，排名第74位。

宝洁公司在全球80多个国家设有⼯⼚或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。

每天，在世界各地，宝洁公司的产品与全球消费者发⽣着三⼗亿次亲密接触。

宝洁⼤中华业务区包括1988年成⽴的中国⼤陆分公司、1987成⽴的⾹港分公司和1985年成⽴的台湾分公司。

⼀九⼋⼋年，宝洁公司在⼴州成⽴了在中国的第⼀家合资企业－⼴州宝洁有限公司，从此开始了其中国业务发展的历程。

宝洁总部位于⼴州,⽬前在⼴州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及⼯⼚，并在北京设⽴技术中⼼。

⼆⼗年来，宝洁取得了飞速的发展，主要表现在：建⽴了领先的⼤品牌宝洁公司是中国最⼤的⽇⽤消费品公司，年销售额超过⼆⼗亿美元。

我们在参与竞争的领域内占据了最⼤的市场份额。

新编商务英语综合教程第二版Unit 1

advertisements广告文字撰写人 ➢ graphic: a drawing or a picture that is composed by using
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
D. to develop a powerful advertising strategy
Unit 1 Advertisement
4. Which advertisement aim is to stimulate repeated purchase?
A. Informative advertisement. B. Persuasive advertisement.
Unit 1 Advertisement
Informative advertising aims to create awareness and knowledge of new products or services, or new features of advertised products or services.
2. What is advertising according to the passage?
A. It is a process to sell goods or services.
√B. It is a technique of promoting goods or services.
C. It is a technique of using media. D. It is a strategy to get positive results.

《商务综合英语1》-课程教学大纲

《综合商务英语Ⅰ》课程教学大纲Course syllabus of Business English: An IntegratedCourse Ⅰ一、课程基本信息Course Information课程代码： 16068004Course Code: 16068004课程名称：综合商务英语ⅠCourse Name: Business English: An Integrated Course Ⅰ课程类别：专业必修课Course Type: Compulsory学时：60学时Course Period: 60 hours学分：4学分Course Credit: 4适用对象: 商务英语专业1年级学生Students: First year undergraduate考核方式：考试Assessment: Examination先修课程：无Preparatory Course: None2、课程简介Course Introduction综合商务英语Ⅰ是为商务英语专业学生开设的1门专业技能必修课。

课程所选教材《商务英语综合教程》（第二版）是我国商务英语专业第1套按商务英语专业教学要求编写的教材，由对外经济贸易大学和上海外语教育出版社共同编写。

商务英语综合教程强调语言、文化与商务3者的有机结合，整套教材分为4册，1-4册中的语言技能、商务知识、文化知识按比例合理分配，第1册中的分配比例为，语言70%，商务与文化30%。

《商务英语综合教程Ⅰ》共有8个单元，其中每个单元包括围绕1个话题的3篇课文和配套视频资料。

每个单元的大体结构如下：第1部分：准备（词汇、内容、知识），第2部分：课文Ⅰ（课文理解检查），第3部分：课文II（阅读理解练习、视听练习等），第4部分：课文III：（语言练习与小组作业），第5部分：语言训练（语言点、理解练习、学习技能、写作技能）。

The undergraduate course Integrated Business English prepares students to play an active and creative role in today’s globalized world by exploring English languageand Business across cultures. The course bookBusiness English: An Integrated Course Book 1 constructs 8 topics for the whole semester, each containing 3 articles with language skill practices and in class discussions.3、课程性质与教学目的综合商务英语是1门专业技能必修课，是为商务英语专业开设的1门基础阶段主干课程。

商务英语综合教程第二册Unit 1 Money

• Russia
Russian ruble
руб. RUB
• United Kingdom British pound
£ GBP Penny
• United States United States dollar $ USD Cent
Notes of Text
base metal: a metal that is common and not considered precious; "lead, iron, copper, tin, and zinc are base metals" 根本金属
representative money: any type of money that has face value greater than its value as material substance. Used in this sense, fiat money is a type of representative money 代用货币
Phrase: barter trade 易货贸易，实物交易 barter away [经]吃亏廉卖；拿…作交易
• be used to get adapted to, be accustomed to习惯于
例：But the technique I used to memorize those chapters can be used to memorize anything. 但是我用来记住那些章节的技巧可以用来记住任何事情.
In the Western world, a prevalent term for coin-money has been specie, stemming from Latin in specie, meaning 'in kind'.