可口可乐英文版演讲

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可乐品牌广告英语作文100

可乐品牌的魅力与影响：跨越文化的界限The world of soda drinks is vast and diverse, with various brands competing for market share. Among these brands, the name "Cola" stands out, synonymous with refreshment and enjoyment. The influence of this popular soda brand transcends cultural and geographical boundaries, making it a global icon.The history of Cola dates back to the late 19th century, when it was first introduced to the world. Since then, it has grown to become one of the most recognized and popular soda brands in the world. What is the secret behind this brand's enduring popularity?Firstly, Cola's unique flavor is a key factor. The combination of sweet, carbonated bubbles and a hint ofbitter aftertaste creates a refreshing experience that is hard to resist. This flavor profile has remained consistent over the years, ensuring that consumers can always rely on the familiar taste they love.Secondly, Cola's marketing strategies have played a crucial role in its success. The brand has always beeninnovative in its approach, utilizing various advertising techniques to capture the attention of consumers. From catchy jingles and memorable mascots to high-profile collaborations and sponsorships, Cola has always been atthe forefront of advertising trends.Moreover, Cola's global reach has helped solidify its position as a cultural icon. With its presence in virtually every country in the world, the brand has become synonymous with celebration, fun, and togetherness. Whether it's a birthday party, a get-together with friends, or a casual afternoon, a cold glass of Cola is often a welcome addition. However, the impact of Cola extends beyond its tasteand marketing strategies. The brand has also madesignificant contributions to society. For instance, it has supported various causes and initiatives aimed at improving the lives of communities around the world. From disaster relief efforts to educational scholarships, Cola has demonstrated its commitment to making a positive difference. In conclusion, the influence of Cola as a soda brand transcends mere taste and marketing. It is a cultural icon that has captured the hearts of millions across the globe.Its unique flavor, innovative marketing strategies, andfar-reaching social impact have all contributed to its enduring popularity. As the world continues to change, it remains to be seen how Cola will continue to adapt and evolve, but one thing is certain: its influence will remain strong for many years to come.**可乐品牌的魅力与影响：跨越文化的界限**可乐作为碳酸饮料领域的佼佼者，以其独特的魅力影响着全球消费者。

可口可乐英文版演讲

future
Let's
➢Happiness ➢Passion ➢Vigor
LOGO
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
SWOT Analysis Chart
WEAKNESSES
1.As Coca-cola company is a multinational corporation , it’s difficult to manage. 2.Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value. 3.The transport costs of raw material is high. 4.does not enjoy the number one position in India,Pakistan. 5.A lot of loyal pepsi customers are not enough loyal Coca-cola .
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.

可口可乐英文介绍ppt

➢ One Team.
➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
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祝您成功！Biblioteka ➢ One Passion.
➢ The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.
➢ One Company.
➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.

TED演讲_从可口可乐中学生意经中英对照翻译

One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I'm really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and it's quite , both in the scale and the scope of it. My first trip in India, I was in a person's home where they had dirt floors, no running water, no electricity, and that's really what I see all over the world. So in short, I'm startled by all the things that they don't have. But I am surprised by one thing that they do have: Coca-Cola.Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I'm thinking about development, and I'm flying home and I'm thinking, "We're trying to deliver to people or vaccinations," you know, Coke's success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places If they can do that, why can't governments and NGOs do the same thing And I'm not the first person to ask this question. But I think, as a community, we still have a lot to learn. It's , if you think about Coca-Cola. They sell billion servings every single day. That's like every man, woman and child on the planet having a serving of Coke every week. So why does this matter Well, if we're going to speed up the progress and go even faster on the set of Development Goals that we're set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.Coke's success is relevant, because if we can analyze it, learn from it, then we can save lives. So that's why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola.They take real-time data and immediately feed it back into the product. They tap into local talent, and they do incredible marketing. So let's start with the data. Now Coke has a very clear bottom line -- they report to a set of shareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called "Knowledge and Insight." It's a lot like other consumer companies. So if you're running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a cornerstore, a supermarket or a . So if sales start to drop, then the person can identify the problem and address the issue.Let's contrast that for a minute to development. In development, the evaluation comes at the very end of the project. I've sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, "You roll the ball, you hear some pins go down. It's dark, you can't see which one goes down until the lights come on, and then you an see your impact." Real-time data turns on the lights.So what's the second thing that Coke's good at They're good at tapping into that local entrepreneurial talent. Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it's hard to find a good road. But Coke noticed something -- t hey noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke's sales. Let's look at the development side.What is it that governments and NGOs can learn from Coke Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of this is Ethiopia's new health extension program. The government noticed in Ethiopia that many of the people were so far away from a health clinic, they were over a day's travel away from a health clinic. So if you're in an emergency situation -- or if you're a mom about to deliver a baby -- forget it, to get to the health care center. They decided that wasn't good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to delivercare directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people. Now, think about how this can change people's lives. Health extension workers can help with so many things, whether it's family planning, prenatal care, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it's why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children living because of this health extension worker program. So what's the next step for Ethiopia Well, they're already starting talk about this. They're starting to talk about, "How do you have the health community workers generate their own ideas How do you them based on the impact that they're getting out in those remote villages" That's how you tap into local entrepreneurial talent and you unlock people's potential.The third component of Coke's success is marketing. Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what's the secret to their marketing Well, it's aspirational. It is associated that product with a kind of life that people want to live. So even though it's a global company, they take a very local approach. Coke's global campaign slogan is "Open Happiness." But they localize it. And they don't just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let's listen to this song that Coke created for it, "Wavin' Flag" by a Somali hip hop artist.(Video) K'Naan: Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh oh oh Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh o-oh Give you freedom, give you fire Give you reason, take you higher See the champions take the field now You define us, make us feel proud In the streets our heads are lifted As we lose our inhibition Celebration, it's around us Every nation, all around usMelinda French Gates: It feels pretty good, right Well, they didn't stop there -- they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, "I'd Like to Teach the World to Sing," that also went number one on the pop charts. Both songs have something in common: that sameappeal of celebration and unity. So how does health and development market Well, it's based on avoidance, not aspirations. I'm sure you've heard some of these messages. "Use a condom, don't get AIDS." "Wash you hands, you might not get diarrhea." It doesn't sound anything like "Waving' Flag" to me.And I think we make a fundamental mistake -- we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the world that this is starting to change. One example is . We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea Well, you work with the community. You start to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works -- look at these headlines. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."(Laughter)Now, it's not just a funny headline -- it's innovative. It's an innovative marketing campaign. But more importantly, it saves lives. Take a look at this -- this is a room full of young men and my husband, Bill. And can you guess what the young men are waiting for They're waiting to be circumcised. Can you you believe that We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, "But who's going to volunteer for this procedure" But it turns out the men do, because they're hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations.Well, why is all of this so important So let's talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We've seen a 99 percent reduction in polio in 20 years. So if you look back to 1988,there are about 350,000 cases of polio on the planet that year. In 2009, we're down to 1,600 cases. Well how did that happen Let's look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the 13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had.Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what's the endgame Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people.So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I'm happy to say only one other person in that area got polio. That's how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives.Now one of the challenges in polio, still, is marketing, but it might not be what you think. It's not the marketing on the ground. It's not telling the parents, "If you see paralysis, take your child to the doctor or get your child vaccinated." We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we're starting to have something called polio fatigue and that is that the donor nations aren't willing to fund polio any longer. So by next summer, we're sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we're about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we've come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible.So if Coke's marketers came to me and asked me to define happiness, I'd say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so ifwe can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola.Thank you.译文我最喜欢的一个部分在盖茨基金会是我的工作,我前往发展中国家,经常和我这样做。

可口可乐英文介绍PPT课件

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Ø One Company.
Ø As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
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The Coca-Cola Company is an American
multinational beverage and public
corporation, which is located in Atlanta,
Georgia. Its current chairman and CEO is
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Ø One Passion.
Ø The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.

梅琳达.盖茨TED英语演讲：从可口可乐学生意经

梅琳达.盖茨TED英语演讲：从可口可乐学生意经这篇关于梅琳达.盖茨TED英语演讲：从可口可乐学生意经，是笔者特地为大家整理的，希望对大家有所帮助！在TEDxChange系列中，梅琳达.盖茨果敢地倡议非盈利性组织向可口可乐这样的大公司学习。

可口可乐公司遍布全球的网络能够保证世界上任何一个偏远的村庄 -- 都能得到 -- 一瓶可乐。

为什么不对安全套，卫生设施，以及疾病疫苗也采取这样的推广手段呢？Melinda French Gates: What nonprofits can learn from Coca-Cola 英语演讲稿：One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty,and it’s quite jarring, both in the scale and the sc ope of it. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I’m thinking about development, and I’m flying home and I’m thinking, “We’re trying to deliver condoms to people or vaccinations,” you know, Coke’s success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places? If they can do that, why can’t governments and NGOs do the same thing? And I’m not the first person to ask this question. But I think, as a community, we still have a lot to learn. It’s staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. That’s like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, ifwe’re going to speed up the progress and go even faster on the set of Millennium Development Goals that we’re set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.Coke’s success is relevant, because if we can analyze it, learn from it, then we can save lives. So that’s why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola. They take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. So let’s start with the data. Now Coke has a very clear bottom line -- they report to a set of shareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called “Knowledge and Insight.” It’s a lot like otherconsumer companies. So if you’re running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop, then the person can identify the problem and address the issue.Let’s contrast that for a minute to development. In development, the evaluation comes at the very end of the project. I’ve sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, “You roll the ball, you hear some pins go down. It’s dark, you can’t see which one goes down until the lights come on, and then you an see your impact.” Real-time data turns on the lights.So what’s the second thing that Coke’s good at? They’re good at tapping into that local entrepreneurial talent. Coke’s been in Africa since 1928, but most of the time they couldn’t reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remoteplaces, it’s hard to find a good road. But Coke noticed something -- they noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke’s sales. Let’s look at the development side.What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of this is Ethiopia’s new health extension program. The government noticed in Ethiopia that many of the peoplewere so far away from a health clinic, they were over a day’s travel away from a health clinic. So if you’re in an emergency situation -- or if you’re a mom about to deliver a baby -- forget it, to get to the health care center. They decided that wasn’t good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to deliver care directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people.Now, think about how this can change people’s lives. Health extension workers can help with so many things, whether it’s family planning, prenatal ca re, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it’s why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children livingbecause of this health extension worker program. So what’s the next step for Ethiopia? Well, they’re already starting talk about this. They’re starting to talk about, “How do you have th e health community workers generate their own ideas? How do you incent them based on the impact that they’re getting out in those remote villages?” That’s how you tap into local entrepreneurial talent and you unlock people’s potential.The third compone nt of Coke’s success is marketing. Ultimately, Coke’s success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what’s the secret to their marketing? Well, it’s aspirational. It is associated that product with a kind of life that people want to live. So even though it’s a global compan y, they take a very local approach. Coke’s global campaign slogan is “Open Happiness.” But they localize it. And they don’t just guess what makespeople happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let’s listen to this song that Coke created for it, “Wavin’ Flag” by a Somali hip hop artist.(Video) K’Naan: …伀栀 oh oh oh oh o-oh …欀…伀栀oh oh oh oh oh oh oh oh oh …欀…伀栀 oh oh oh oh o-oh …欀…伀栀 oh oh oh oh oh oh oh o-oh …欀Give you freedom, give you fire…欀…Give you reason, take you higher …欀…匀攀攀the champions take the field now …欀…夀漀甀 define us, make us feel prou d …欀…In the streets our heads are lifted …欀…As we lose our inhibition …欀…Celebration, it’s around us …欀…Every nation, all around usMelinda French Gates: It feels pretty good, right? Well, they didn’t stop there -- they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, “I’d Like to Teach the World to Sing,” that also went number one on the popcharts. Both songs have something in common: that same appeal of celebration and unity. So how does health and development market? Well, it’s based on avoidance, not aspirations. I’m sure you’ve heard some of these messages. “Use a condom, don’t get AIDS.” “Wash you hands, you might not get diarrhea.” It doesn’t sound anything like “Wavin’ Flag” to me.And I think we make a fundamental mistake -- we make an assumption, that we think that, if people need something, we don’t have to make them want that. And I think that’s a mistake. And there’s some indications around the world that this is starting to change. One example is sanitation. We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there’s a solution: you build a toilet. But what we’re finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn’t get used. People reuse it for a slab for their home. They sometimes store grain in it. I’ve even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitationsolution get a result in diarrhea? Well, you work with the community. You start to talk to them about why open defecation is something that shouldn’t be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works -- look at these headlines. (Laughter) I’m not kidding. Women are refusing to marry men without toilets. No loo, no “I do.”(Laughter)Now, it’s not just a funny headline -- it’s innovative. It’s an innovative marketing campaign. But more importantly, it saves lives. Take a look at this -- this is a room full of young men and my husband, Bill. And can you guess what the young men are waiting for? They’re waiting to be circumcised. Can you you believe that? We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, “But who’s going to volunteer for thisprocedure?” But it turns out the men do, because they’re hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations.Well, why is all of this so important? So let’s talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We’ve seen a 99 percent reduction in polio in 20 years. So if you look back to 1988, there are about 350,000 cases of polio on the pla net that year. In 2009, we’re down to 1,600 cases. Well how did that happen? Let’s look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had.Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what’s the endgame? Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people. So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I’m happy to say only one other person in that area got polio. That’s how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives.Now one of the challenges in polio, still, is marketing, but it might not be what you think. It’s not the marketing on the ground. It’s not telling the parents, “If you see paralysis, take your child to the doctor or get your child vaccinated.” We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we’re starting to have something called polio fatigue and that is that the donor nations aren’t willing to fund polio any longer. So by next summer, we’re sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we’re about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we’ve come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible.So if Coke’s marketers came to me and asked meto define happiness, I’d say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so if we can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola.Thank you.(Applause)。

可口可乐的由来和历史英文作文

可口可乐的由来和历史英文作文English:Coca-Cola's origin and history trace back to the late 19th century when a pharmacist named John Pemberton concocted a medicinal tonic in Atlanta, Georgia. Initially intended as a remedy for various ailments, Pemberton's creation contained extracts of coca leaves and kola nuts, hence the name Coca-Cola. However, it was Pemberton's bookkeeper, Frank Robinson, who devised the iconic cursive script logo that still adorns Coca-Cola bottles today. The drink was first sold at a soda fountain in 1886, where it gained popularity for its unique flavor and purported health benefits. As Coca-Cola continued to flourish, its formula underwent several changes, including the removal of cocaine from its ingredients and the introduction of a carbonated version. The company's innovative marketing strategies, such as the distribution of free drink coupons and widespread advertising campaigns, propelled Coca-Cola into becoming a global phenomenon. Over the decades, Coca-Cola has transcended its humble origins to become one of the most recognizable brands worldwide, symbolizing not just refreshment but also cultural ubiquity and Americana.中文翻译:可口可乐的起源和历史可以追溯到19世纪末，当时一位名叫约翰·彭伯顿的药剂师在乔治亚州亚特兰大调制了一种药用调味剂。

(完整版)TED演讲_从可口可乐中学生意经中英对照翻译

One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I'm really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and it's quite jarring, both in the scale and the scope of it. My first trip in India, I was in a person's home where they had dirt floors, no running water, no electricity, and that's really what I see all over the world. So in short, I'm startled by all the things that they don't have. But I am surprised by one thing that they do have: Coca-Cola.Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I'm thinking about development,and I'm flying home and I'm thinking, "We're trying to deliver condoms to people or vaccinations," you know, Coke's success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places? If they can do that, why can't governments and NGOs do the same thing? And I'm not the first person to ask this question. But I think, as a community, we still have a lot to learn. It's staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. That's like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, if we're going to speed up the progress and go even faster on the set of Millennium Development Goals that we're set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.Coke's success is relevant, because if we can analyze it, learn from it, then we can save lives. So that's why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola.They take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. So let's start with the data. Now Coke has a very clear bottom line -- they report to a set ofshareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called "Knowledge and Insight." It's a lot like other consumer companies. So if you're running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop, then the person can identify the problem and address the issue.Let's contrast that for a minute to development.In development, the evaluation comes at the very end of the project. I've sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, "You roll the ball, you hear some pins go down. It's dark, you can't see which one goes down until the lights come on, and then you an see your impact." Real-time data turns on the lights.So what's the second thing that Coke's good at? They're good at tapping into that local entrepreneurial talent. Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it's hard to find a good road. But Coke noticed something -- t hey noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke's sales. Let's look at the development side.What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of thisis Ethiopia's new health extension program. The government noticed in Ethiopia that many of the people were so far away from a health clinic, they were over a day's travel away from a health clinic. So if you're in an emergency situation -- or if you're a mom about to deliver a baby -- forget it, to get to the health care center. They decided that wasn't good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to deliver care directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people. Now, think about how this can change people's lives. Health extension workers can help with so many things, whether it's family planning, prenatal care, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it's why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children living because of this health extension worker program. So what's the next step for Ethiopia? Well, they're already starting talk about this. They're starting to talk about, "How do you have the health community workers generate their own ideas? How do you incent them based on the impact that they're getting out in those remote villages?" That's how you tap into local entrepreneurial talent and you unlock people's potential.The third component of Coke's success is marketing. Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what's the secret to their marketing? Well, it's aspirational. It is associated that product with a kind of life that people want to live. So even though it's a global company, they take a very local approach. Coke's global campaign slogan is "Open Happiness." But they localize it. And they don't just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let's listen to this song that Coke created for it, "Wavin' Flag" by a Somali hip hop artist.(Video) K'Naan: Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh oh oh Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh o-oh Give you freedom, give you fire Give you reason, take you higher See the champions take the field now You define us, make us feel proud In the streets our heads are lifted As we lose our inhibition Celebration, it's around us Every nation, all around usMelinda French Gates: It feels pretty good, right? Well, they didn't stop there -- they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, "I'd Like to Teach the World to Sing," that also went number one on the pop charts. Both songs have something in common: that same appeal of celebration and unity. So how does health and development market? Well, it's based on avoidance, not aspirations. I'm sure you've heard some of these messages. "Use a condom, don't get AIDS." "Wash you hands, you might not get diarrhea." It doesn't sound anything like "Waving' Flag" to me.And I think we make a fundamental mistake -- we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the world that this is starting to change. One example is sanitation. We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You start to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works -- look at these headlines. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."(Laughter)Now, it's not just a funny headline -- it's innovative. It's an innovative marketing campaign. But more importantly, it saves lives. Take a look at this -- this is a room full of young men and my husband, Bill. And can you guess what the young men are waiting for? They're waiting to be circumcised. Can you you believe that? We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, "But who's going to volunteer for this procedure?" But it turns out the men do, becausethey're hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations.Well, why is all of this so important? So let's talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We've seen a 99 percent reduction in polio in 20 years. So if you look back to 1988, there are about 350,000 cases of polio on the planet that year. In 2009, we're down to 1,600 cases. Well how did that happen? Let's look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the 13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had.Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what's the endgame? Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people. So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I'm happy to say only one other person in that area got polio. That's how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives.Now one of the challenges in polio, still, is marketing, but it might not be what you think. It's not the marketing on the ground. It's not telling the parents, "If you see paralysis, take your child to the doctor or get your child vaccinated." We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we're startingto have something called polio fatigue and that is that the donor nations aren't willing to fund polio any longer. So by next summer, we're sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we're about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we've come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible.So if Coke's marketers came to me and asked me to define happiness, I'd say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so if we can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola.Thank you.译文我最喜欢的一个部分在盖茨基金会是我的工作,我前往发展中国家,经常和我这样做。

TED演讲,从可口可乐中学生意经

从可口可乐学生意经One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I'm really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and it's quite jarring, both in the scale and the scope of it. My first trip in India, I was in a person's home where they had dirt floors, no running water, no electricity, and that's really what I see all over the world. So in short, I'm startled by all the things that they don't have. But I am surprised by one thing that they do have: Coca-Cola.Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I'm thinking about development,and I'm flying home and I'm thinking, "We're trying to deliver condoms to people or vaccinations," you know, Coke's success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places? If they can do that, why can't governments and NGOs do the same thing? And I'm not the first person to ask this question. But I think, as a community, we still have a lot to learn. It's staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. That's like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, if we're going to speed up the progress and go even faster on the set of Millennium Development Goals that we're set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.Coke's success is relevant, because if we can analyze it, learn from it, then we can save lives. So that's why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola.They take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. So let's start with the data. Now Coke has a very clear bottom line -- they report to a set ofshareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called "Knowledge and Insight." It's a lot like other consumer companies. So if you're running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop, then the person can identify the problem and address the issue.Let's contrast that for a minute to development.In development, the evaluation comes at the very end of the project. I've sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, "You roll the ball, you hear some pins go down. It's dark, you can't see which one goes down until the lights come on, and then you an see your impact." Real-time data turns on the lights.So what's the second thing that Coke's good at? They're good at tapping into that local entrepreneurial talent. Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it's hard to find a good road. But Coke noticed something -- t hey noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke's sales. Let's look at the development side.What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of this is Ethiopia's new health extension program. The government noticed in Ethiopiathat many of the people were so far away from a health clinic, they were over a day's travel away from a health clinic. So if you're in an emergency situation -- or if you're a mom about to deliver a baby -- forget it, to get to the health care center. They decided that wasn't good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to deliver care directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people.Now,think about how this can change people's lives. Health extension workers can help with so many things, whether it's family planning, prenatal care, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it's why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children living because of this health extension worker program. So what's the next step for Ethiopia? Well, they're already starting talk about this. They're starting to talk about, "How do you have the health community workers generate their own ideas? How do you incent them based on the impact that they're getting out in those remote villages?" That's how you tap into local entrepreneurial talent and you unlock people's potential.The third component of Coke's success is marketing. Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what's the secret to their marketing? Well, it's aspirational. It is associated that product with a kind of life that people want to live. So even though it's a global company, they take a very local approach. Coke's global campaign slogan is "Open Happiness." But they localize it. And they don't just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let's listen to this song that Coke created for it, "Wavin' Flag" by a Somali hip hop artist.(Video) K'Naan: Oh oh oh oh oh o-oh Oh oh oh oh oh oh oh oh oh oh Oh ohoh oh oh o-oh Oh oh oh oh oh oh oh oh o-oh Give you freedom, give you fire Give you reason, take you higher See the champions take the field now You define us, make us feel proud In the streets our heads are lifted As we lose our inhibition Celebration, it's around us Every nation, all around usMelinda French Gates: It feels pretty good, right? Well, they didn't stop there -- they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, "I'd Like to Teach the World to Sing," that also went number one on the pop charts. Both songs have something in common: that same appeal of celebration and unity. So how does health and development market? Well, it's based on avoidance, not aspirations. I'm sure you've heard some of these messages. "Use a condom, don't get AIDS." "Wash you hands, you might not get diarrhea." It doesn't sound anything like "Waving' Flag" to me.And I think we make a fundamental mistake -- we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the world that this is starting to change. One example is sanitation. We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You start to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works -- look at these headlines. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."(Laughter)Now, it's not just a funny headline -- it's innovative. It's an innovative marketing campaign. But more importantly, it saves lives. Take a look at this -- this is a room full of young men and my husband, Bill. And can you guess whatthe young men are waiting for? They're waiting to be circumcised. Can you you believe that? We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, "But who's going to volunteer for this procedure?" But it turns out the men do, because they're hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations.Well, why is all of this so important? So let's talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We've seen a 99 percent reduction in polio in 20 years. So if you look back to 1988, there are about 350,000 cases of polio on the planet that year. In 2009, we're down to 1,600 cases. Well how did that happen? Let's look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the 13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had.Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what's the endgame? Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people. So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I'm happy to say only one other person in that area got polio. That's how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives.Now one of the challenges in polio, still, is marketing, but it might not be what you think. It's not the marketing on the ground. It's not telling the parents, "If you see paralysis, take your child to the doctor or get your child vaccinated." We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we're starting to have something called polio fatigue and that is that the donor nations aren't willing to fund polio any longer. So by next summer, we're sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we're about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we've come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible.So if Coke's marketers came to me and asked me to define happiness, I'd say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so if we can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola.Thank you.评论：梅琳达.盖茨以自己在印度的亲身经历引出了可口可乐为何人所皆知的问题，然后提出向可口可乐公司学习，并应用的公共事业上。

介绍可口可乐公司推荐开场白的英语作文

介绍可口可乐公司推荐开场白的英语作文My Favorite Drink: Coca-Cola!Hi there! My name is Sam and I'm 10 years old. Today I want to tell you all about my absolute favorite drink - Coca-Cola! It's the best soda ever and I think everyone should try it.Let me start by telling you a little bit about the company that makes Coke. It's called the Coca-Cola Company and it's hughuuuge! It was started way back in 1892 by a man named Asa Candler. Can you believe Coca-Cola has been around for over 130 years? That's older than even my grandparents!The Coca-Cola Company is headquartered in Atlanta, Georgia. That's in the United States. But don't be fooled - Coke is sold in over 200 countries around the world! There are Coca-Cola bottling plants on every continent except Antarctica. I guess even penguins don't drink that much soda!Coca-Cola is most famous for its signature drink, which is a carbonated soft drink. That means it's a fizzy soda pop! The main ingredients are carbonated water, high fructose corn syrup, caramel color, phosphoric acid, natural flavors, and caffeine. The caffeine is just a tiny bit to give it a little kick of energy.Many people think the secret formula for Coke's taste is a big mystery locked away in a vault. But the truth is, the company is very open about what goes into their soda! The real secret is in the special blending of the ingredients. That's what gives Coke its iconic sweet and slightly spicy flavor that everyone loves.The bottle was created back in 1915 because too many other companies were trying to copy Coke by putting their drinks in straight-sided bottles. The Coca-Cola Company wanted something recognizable that stood out. Boy, did they succeed! I'd recognize that bottle shape anywhere.As if the great taste and cool packaging weren't enough, Coca-Cola has done some pretty awesome advertising and marketing over the years too. The company's ad slogans are legendary, like "The Pause That Refreshes" and "Open Happiness." And who could forget the famous Coca-Cola polar bears and Santa Claus imagery?My personal favorite Coke ad campaign was called "Share a Coke." A few years ago, they started printing popular names and fun phrases right on their bottle and can labels! My name was Sam finally on a Coke bottle - I had to buy like twenty of those! It made me feel super special and connected to the brand.But you know, as much as I love the marketing, the real reason I'm such a big Coca-Cola fan is simply because it tastes amazing. That sweet, fizzy, refreshing flavor just hits the spot every single time for me, no matter what. Especially on a hot summer day or with some french fries or pizza - perfection!I drink at least one Coke pretty much every day. My parents don't always love that, but hey - I'm a growing kid and I need my caffeine fix! Just kidding...sort of.Seriously though, I have so many amazing memories involving Coca-Cola. Having a Coke with my dad while watching baseball games. Splitting a cold glass bottle with my grandpa on his front porch. Sipping an ice cold can after scoring the winning goal in my soccer games. Coke has always been there for me during fun times with my family and friends.That's why, if I could recommend any drink in the world to someone, it would 100% be Coca-Cola. For the refreshing flavor, the cool branding and marketing, and the special connection to so many of my favorite memories - you just can't beat an original Coke!Some of my friends prefer Pepsi or root beer or other sodas. And that's okay, to each their own. But for me, I'll always be a Coca-Cola kid. It's an iconic, classic beverage that brings me joyevery time I drink it. From that first unstoppable "pssssssst" when I crack open the can, to the very last delicious sip - Coca-Cola is total perfection in a glass bottle or aluminum can.So what are you waiting for? If you've never tried a Coke before, I highly recommend you go out and grab one right now. Join me and billions of other people around the world who have experienced the refreshing deliciousness of an originalCoca-Cola! You'll taste why it's been the number one soda brand for over a century. Just take a sip and let that one-of-a-kind flavor make you say "Ahhhhh...."Coca-Cola really is the real thing. Thanks for reading, and I'll catch you next time for another suggested snack or drink! This is Sam signing off.。

关于可乐的英语作文

关于可乐的英语作文Coca-Cola, a beverage that has transcended borders and become synonymous with the concept of refreshment, holds a unique place in the global cultural landscape. Originating in the United States in the late 19th century, it has since become a staple in households and restaurants around the world.The drink's distinctive red and white branding is instantly recognizable, and its iconic logo has become a symbol of Americana. The company's marketing strategies have been nothing short of revolutionary, with slogans like "The Pause That Refreshes" and "Open Happiness" becoming part of the cultural lexicon.Coca-Cola has been a part of numerous historical moments, from being served to soldiers during World War II to its role in the Cold War, when it was used as a symbol of American values during the Soviet Union's era. The company's commitment to innovation has seen it adapt to changing tastes and health concerns, with the introduction of diet and zero-sugar versions.Moreover, Coca-Cola has been a significant player in the entertainment industry, sponsoring major events like the Olympics and the FIFA World Cup, and partnering with celebrities in its advertising campaigns. Its commercials often evoke a sense of nostalgia and joy, resonating with audiences of all ages.However, the company has not been without controversy. Concerns about the environmental impact of plastic waste and the health implications of consuming sugary drinks have ledto a reevaluation of the brand's role in society. Despitethese challenges, Coca-Cola continues to be a cultural icon, reflecting the tastes and values of the communities it serves.In conclusion, Coca-Cola is more than just a soft drink; itis a cultural phenomenon that has shaped and been shaped bythe world around it. Its influence on society, from itsimpact on global branding to its role in social events, is a testament to the power of a single product to transcend its original purpose and become a part of our collective identity.。

关于可乐的英文小作文简短

关于可乐的英文小作文简短The Magic of Cola.In the world of beverages, cola holds a unique and irreplaceable position. It's not just a drink; it's an experience, a sensation that ignites the taste buds and sends a tingle of excitement down the throat. The combination of sweet, carbonated bubbles and thedistinctive flavor of cola is a sensation that is hard to resist.The history of cola is as fascinating as it is diverse. Originating in the late 19th century, it has come a long way from being a simple patent medicine to becoming one of the most popular beverages globally. Its evolution is a testament to the power of innovation and the adaptability of human taste buds.What makes cola so irresistible? Is it the fizzy bubbles that explode on the tongue, the sweet taste thatcoats the mouth, or the unique blend of flavors that create a sensation that is both refreshing and exciting? The answer, perhaps, lies in the perfect harmony of all these elements.Cola is not just a beverage; it's a cultural icon. It's associated with fun, friendship, and good times. It's the perfect companion for a lazy afternoon, a get-together with friends, or a celebration. The sound of a can being opened, the fizz of the bubbles, and the first sip of the cold, sweet liquid all contribute to the overall experience of enjoying a cola.In conclusion, cola is much more than a beverage. It's an experience, a sensation, and a cultural icon that has captivated the world for generations. Its unique flavor, the fizz of the bubbles, and the associated memories make it a beverage that is truly irreplaceable. So, whetheryou're relaxing at home, celebrating with friends, or just looking for a refreshing pick-me-up, a cola is always a great choice.。

销售可乐英文作文

销售可乐英文作文Are you a fan of fizzy drinks? Do you love therefreshing taste of cola? Look no further, because we have the perfect drink for you – Coca-Cola! With its iconic red label and delicious, bubbly flavor, Coca-Cola is theultimate choice for anyone looking for a satisfying andthirst-quenching beverage.Imagine cracking open a cold can of Coca-Cola on a hot summer day. The crisp, effervescent bubbles tickle yourtaste buds as you take that first sip, and the sweet, caramel-like flavor dances on your tongue. It's an experience like no other – one that brings joy and satisfaction with every gulp.But Coca-Cola isn't just about the taste – it's about the experience. Whether you're enjoying a casual get-together with friends, watching a thrilling sports game, or simply relaxing at home, Coca-Cola is the perfect companion. Its versatility and universal appeal make it a must-havefor any occasion.And let's not forget about the iconic Coca-Cola advertisements that have captured the hearts of people around the world. From the classic Santa Claus campaigns to the catchy jingles that have become ingrained in popular culture, Coca-Cola has a way of bringing people together and spreading happiness.So, what are you waiting for? Grab a bottle or can of Coca-Cola today and experience the joy of this belovedfizzy drink for yourself. It's more than just a beverage –it's a symbol of happiness, togetherness, and the simple pleasures of life. Cheers to Coca-Cola!。

销售可乐英文作文

销售可乐英文作文英文：Selling cola is not an easy task, but it can be very rewarding if done right. As a salesperson, I need to convince customers that they need our product and that itis better than the competition.Firstly, I would highlight the unique taste of our cola. It has a perfect balance of sweetness and fizziness thatsets it apart from other colas. I would also emphasize that our cola is made with high-quality ingredients and does not contain any artificial flavors or preservatives.Secondly, I would showcase the versatility of our cola. It can be enjoyed on its own or used as a mixer forcocktails and other drinks. I would provide examples of popular drinks that can be made with our cola, such as rum and cola or a classic whiskey and cola.Finally, I would offer a promotion or discount to incentivize customers to try our product. This could be a buy-one-get-one-free deal or a percentage off their purchase.中文：销售可乐并不是一件容易的事情，但如果做得好，它会非常有回报。

推销可乐饮料英文作文

推销可乐饮料英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。

文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Craving for a refreshing and satisfying drink? Look no further than our delicious cola beverage! Here are a few reasons why you should try it out.Firstly, our cola drink boasts a unique andirresistible flavor that will leave you wanting more. With its perfect blend of sweetness and fizziness, it is the perfect drink to quench your thirst and satisfy your taste buds.Secondly, our cola beverage is made with high-quality ingredients that are carefully selected to ensure the best taste and quality. We use only the finest cola beans and natural flavors to create a drink that is both delicious and healthy.Thirdly, our cola beverage is perfect for any occasion. Whether you're relaxing at home, enjoying a meal with friends, or on the go, our cola drink is the perfectcompanion. It is also a great mixer for cocktails and other drinks, making it a versatile choice for any occasion.Finally, our cola drink is affordable and widely available. You can find it in almost any grocery store, convenience store, or restaurant. And with its affordable price, you can enjoy our delicious cola beverage without breaking the bank.In conclusion, our cola drink is the perfect choice for anyone who wants a refreshing and satisfying drink. Withits unique flavor, high-quality ingredients, versatility, and affordability, it is the perfect choice for any occasion. So why not give it a try today and experience the delicious taste for yourself?。

可口可乐英语对话

可口可乐英语对话A Coke is a Coke is a Coke.可乐就是可乐，它就是一瓶可乐。

It's the same for everyone.它对每个人来说都是一样的。

You can get one if you want it no matter wher e you're from.你想喝的时候就能拿一瓶，无论你来自何方。

He drinks Coke and she drinks Coke even though they disagree.他喝可乐，她也喝，尽管他们有点不合。

And while the bottles look alike, you aren't th e same as me.就算这些瓶子的外观看起来一模一样，但你和我不尽相同。

Stars drink it. Chefs drink it. Farmers want on e when it's hot.明星喝可乐，厨师喝可乐，天热的时候农夫也想来一瓶。

There's a Coke here if you're thirsty, but that 's cool if you're not.当你觉得有点渴了，你可以喝可乐，但是不喝也没关系。

We all have different hearts and hands.我们有着不同的心、不同的手。

Heads holding various views.装着各种各样观点的脑袋。

Don't you see? Difference is beautiful, and toge ther is beautiful too.要知道：不同是美的，同一也是美的。

播放可口可乐的作文英语

播放可口可乐的作文英语Coca-Cola is a world-renowned brand that has been loved by people for over a century. It is a carbonated soft drink that is sold in more than 200 countries around the world. Coca-Cola has become an integral part of our lives, and itis hard to imagine a day without it.Coca-Cola was first invented in 1886 by a pharmacist named John Pemberton in Atlanta, Georgia. The original formula contained cocaine, which was later removed due toits harmful effects. The drink was marketed as a tonic that could cure headaches, anxiety, and even impotence. However, it was the refreshing taste that made Coca-Cola a hit among the masses.The Coca-Cola Company has always been at the forefrontof advertising and marketing. The iconic red and white logo, the catchy jingle, and the polar bear mascot have all become synonymous with the brand. Coca-Cola has also been associated with various sports events, including theOlympics and the FIFA World Cup.One of the most memorable Coca-Cola advertisements was the "Hilltop" commercial that aired in 1971. The ad featured a group of young people from different countries singing "I'd Like to Teach the World to Sing (In Perfect Harmony)" on a hilltop. The commercial was a huge success and is still remembered today.Coca-Cola has also been involved in various social causes, including environmental conservation and education. The company has launched several initiatives to reduce its carbon footprint and promote recycling. It has also partnered with organizations to provide education and healthcare to underprivileged communities around the world.In conclusion, Coca-Cola is not just a soft drink, but a cultural icon that has become a part of our lives. Its refreshing taste, iconic logo, and catchy jingle have made it one of the most recognized brands in the world. The Coca-Cola Company's commitment to social causes andenvironmental conservation has also made it a responsible corporate citizen.。

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