商务英语讲义unitnine
商务英语Chapter9
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The Styles of Business Negotiation
3. Social Behavior Social behavior refers to how the Chinese establish trust toward the counterpart through personal contacts and other forms of social interactions both verbal and non-verbal during the negotiation process. 4. Technical Behavior Technical behavior concerns the Chinese attitude toward technology， technical specification quality and so on. 5 .Commercial Behavior Commercial behavior refers to how the Chinese bargain about price and other economic items. 6. Strategic Behavior Strategic behavior shows how the Chinese control various negotiating strategies.
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The Styles of Business Negotiation
1 .The Style of Western Negotiators Western negotiators tend to rely on individual values，imagining themselves and others as independent and self-reliant. This does not mean that they don't discuss，but the tendency of seeing themselves as separate ones rather than as a member of a team means that more preparatory procedures may be taken. They tend to be competitive in their approach to negotiations，including coming to the table with a rear position but beginning with a realistic offer.
体验商务英语3-unit-9-课件PPT课件
完整版课件
13
Market leader book three
Unit nine Money
Lesson two
language review listening: making loans
完整版课件
Market leader book three
Unit nine Money
Lesson two Language review: trends
The Saudi prince 沙特王子 Netscape Communication网景通讯公司 Claude Monet(1840-1926)克洛德·莫奈
完整版课件
Market leader book three
Unit nine Money
Lesson one Skills: Dealing with figures
4
Gain, improve, increase, rise
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4
halve
2
6
完整版课件
Level off
Market leader book three
Unit nine Money
Lesson two
Vocabulary:
Language review: trends
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8
peak
plummet
Verb Decline Decrease double Drop Fall Fluctuate Gain Halve Improve Increase来自NounA decline
A
decrease a
doubling a
drop
a
fall
a
fluctuation a
商务英语基础上册Unit nine教案
【Title of Lesson】Unit 9 Establishing Business Relations【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of establishing business relations.2. To let the students know some words and phrases about establishing business relations.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about establishing business relations.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of establishing business relations.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about establishing business relations.2. Some sentences about establishing business relations.【Teaching Difficulties】How to enable students to master the knowledge about establishing business relations. 【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through a situation to lead in new lesson.T (Teacher): Last week my friend established an import and export company. Now he wants to find some clients. Do you know how to find customers?Ss (Students): …T: Yes, that’s right. In international trade, we can get some information from the following ways: BanksChamber of CommerceCommercial counselor Office in Foreign CountriesAdvertisementRecommendation of FriendsFairs…Through these ways, we can get some useful information and contact them so as to establish business relations with them. This is also an important way to do business with the others. Then how to do it? Today we will learn about it.Step 2: Listening and speaking【Teacher’s words】My friend attended the Guangzhou Fair. And after that he received a call from John Carter, an importer from Britain Now here is a dialogue between Mr. Carter and Mr. Zhang. Please listen carefully.1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts as Mr. Carter and another acts as Mr. Zhang.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answe rs on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Just now we have learned some words and patterns about establishing business relations. Next we will do pair works according to the following situations:PPT shows the situations and some useful knowledge:Situation：Now Mr. Black is visiting the sample room of Xiwang Foodstuffs Factory, and Mr. Lin, a director,is accompanying him.The following may be useful:Here is our sample room.We are interested in…find a good marketHow about…?Shall we talk about the details…?…A：Ask the Ss to make a dialogue according to the information within 5 minutes.B: Invite some Ss to play their dialogues in the class.Aim:Through the Speaking Activity to train Ss’ skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now all of you have done a good job. We now know a little about establishing business relations. In order to have a better understanding of it, we’d like to learn more knowledge about establishment of business relations. This step we will do self-study activity, Choosing Game （选一选游戏）, Filling Game（填一填游戏）,and Translation.(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What are the main procedures of entering into business relations?2. Where can you obtain all the information possible about the firm you are about to do business with?3. What is the three Cs of credit?B. Ask Ss to answer the questions.C. Let Ss explain the main meaning of the text.D. Teacher checks.E. Ss read the text together.(2)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.(3)Filling GameA. PPT shows eight sentences with one blank each. Ask Ss to fill the words in the blanks of the sentences.B. Teacher checks.C. Ss read the completed sentences together.(4)TranslationA: PPT shows five sentences from the text, ask the students to translate them into Chinese.B: Teacher checks.Aim:Through Self-Study Activity and some Games to let Ss know the meaning of text about establishing business relations, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will have a competition. There are nine balloons in the screen. Each balloon stands for one question. Divide the students into four groups, ask them to answer the corresponding questions by turns.(1)CompetitionA. PPT shows nine balloons.B. Each group answers the question by turns.Aim: This step of Games for Grammar is to let Ss study and review grammar knowledge about model verbs happily and unconsciously, to train the Ss’ being active in thinking questions and finding the answers for the questions, and their abilities of the cooperation, to enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercise s “Translat ion.”, “Cloze.” And “Writing.” to expand Ss knowledge of establishing business relations.Aim: Through many exercises to do summary and consolidation to this lesson, the Ss can review and master the knowledge which we learn in this lesson. And the teacher emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of establishing business relations.Step 5: Homework【Teacher’s words】: Here there are four home works. Each student must do the first, second and third. And Ss have the right to decide whether they will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about establishing business relations.Aim: Through assignment by levels to let Ss choose their home works by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening, speaking and reading further and train Ss’ abilities of communicating with others.。
世纪商务英语口译教程Unit 9
拓展练习 Directions: A few students will be asked to prepare presentations of about 300
Directions: Listen to the speech and interpret what you have heard whenever the speaker pauses.
How to make effective presentation 成功演讲技巧 ( 3 )
要使演讲成功，光开好头还不行，还得把各个部分有机地串联起来。否则， 纵使每个部分都是珍珠，没有一根线把它们串起来，演讲也不能算得上成功。因 此，在不同部分之间过渡时，我们需要一些连接词把它们衔接起来。下面介绍一 些有用的短语和句子结构：
It is + adj. + that 是一种虚拟语气的句式，因此如果中间的形容词是necessary, important 等等，不必译成“必要的/重要的是……”, 而是在主句谓语动词前加上“应 该”、“必须”、“务必”、“要”等词。如：
It is necessary that all parties involved negotiate on an equal footing in order to find a satisfactory solution to the problem.
Directions: Listen to the speech and interpret what you have heard whenever the speaker pauses.
Warming-up 热身准备 中国国际商务发展论坛 高举……的旗帜
China International Business Development Forum to hold high the banner of ...
商务英语基础Unit9EstablishingBusinessRelations
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
Mr. Carter: I see. Would you tell me whom I should
_c_o_n6t_a_c_t_ then?
Mr. Zhang: Yes. Yonghe Trading Company represents us in
your __r_e7g_i_o_n_. You may contact Mr. Li Ming, the __s_a8le_s___ manager.
Unit 9 Establishing Business Ring Business Relations
The Source of the Clients’ Information and Details
1. Bank 2. Business Organizations such as Chamber of Commerce in Foreign Countries, Chinese Commercial Counsellor’s Office in Foreign Countries, Business Houses of the Same Trade etc. .
5. It’s really nice talking to you.
Listening （B)
Mr. Carter：Hello, Mr. Zhang? Mr. Zhang: Yes, ___1w_h_o_’_s that? Mr. Carter: This is John Carter calling from
文秘英语教程：Unit Nine Business arrangement
Secretary English
check-list [‘tʃek-lɪst] n. 清单 alphabetical [,ælfə'betɪkəl] a. 按字母（表）
顺序的 contact ['kɒntækt] n. 联络 itinerary [aɪ'tɪnərərɪ] n. 旅行日程 passport ['pɑːspɔːt] n. 护照 currency ['kʌrənsɪ] n. 货币 ensure [ɪn'ʃʊə] vt. 确保 label ['leɪbl] vt. 贴标签于
cultures.
Secretary English
Words and Expressions
colleague ['kɒliːg] n. 同事 director [dɪ'rektə] n. 主管，主任 secretarial [,sekrə'teərɪəl] a. 秘书的 destination [,destɪ'neɪʃən] n. 目的地 combination [,kɒmbɪ'neɪʃən] n. 结合 comparatively [kəm'pærətɪvlɪ] ad. 对比地，相
Secretary English
approximately [əpɒɒksɪ'mətlɪ] ad. 近似地， 大约
equator [ɪ'kweɪtə] n. 赤道 accuracy ['ækjʊrəsɪ] n. 精确（性），准确
（性） offset ['ɔːfset] vt. 抵消；补偿 negative ['negətɪv] a. 消极的，否认的 strategy ['strætɪdʒɪ] n. 策略，战略 sufficient [sə'fɪʃənt] a. 足够的
商务英语基础-Unit-9-Establishing-Business-Relations
Business Reading
2. Where can you obtain all the information possible about the firm you are about to do business with? Answer
3. What is the three Cs of credit? Answer
2. Banks, the Chamber of Commerce, the Chinese Commercial Counselor’s Office in foreign countries or other inquiry agencies.
3. Character, Capacity and Capital
Business Reading
(4)Translation
1. The establishment of business relations is very important in foreign trade.
贸易关系的建立在外贸业务中很重要。
2. Everyone knows that status inquires are important and necessary in trade activities.
Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
外贸英语函电课件 unit nine
Specimen Letters（信函样例）
Letter 1. Seller’s Simple Confirmation (卖方的简 单确认) 见P116 Letter 2. Seller Accept Buyer’s Order (卖方接受 买方订货) 见P116 Letter 3. Buyer’s Confirmation (买方确认) 见P117
2018年6月10日
外贸英语函电
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2. Contract (签约) 1) Purchase Contract and Sales Contract 2) Purchase Confirmations or Sales Confirmation 正式的商务合同的行文经常由三个部分 组成：约首、约文和约尾。
Unit Nine Acceptance and Contract 接受与签约
2018年6月10日 外贸英语函电 1
Brief Introduction（业务简介）
1. Acceptance (接受) 接受是买方或卖方经过相互协商后，无条件地同 意愿意按照已达成的条款签订协议。 接收函一经生效，买卖双方合同关系就此成立 。
Letter 7.8-119
2018年6月10日
外贸英语函电
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2018年6月10日 外贸英语函电 4
Letter 4. Confirmation (确认) 见117-118
Letter 5. Sending and Countersigning the Contract (寄合同要求会签) 见P118
2018年6月10日
外贸英语函电
5
Letter 6. Countersigning and Returning the Contract (会签后寄回合同) 见P118
商务英语9
9.2 China must cut farming population, says OECD • China's rural population will have to fall by tens and possibly hundreds of millions in coming decades if farmers' incomes are to rise to match living standards in the mainland's increasingly prosperous cities, according to a report by the Operation for Economic Co-operation and Development.
A Brief Introduction to This Unit
• China's economic growth in the year of 2003 reflected three features :strong growth in the industry sector, rapid expanding of import and export, and the great contribution of investment to China's booming economy. • Some economic analysts worried that China's economy might have been overheated in 2003 due to the overinvestment in some sectors like the auto and steel sectors.
国际商务礼仪 Unit 9 Dining Etiquette
Enquire from the host/ hostess about dress code for the function invited
Abide by local customs/ religious practices of host/ hostess
Men should assist ladies to be seated by pulling out the chair
Business Dining and Tipping
Tipping
Tipping is a fundamental part of service industries today and is a “reward” for services performed for guests and clients.
☺ The guests respond by taking a sip of their drinks - but never emptying the glass.
Business Drinking and Toasting Customs
Business Toasting
☺The person being toasted does not drink to himself.
Business Drinking and Toasting Customs
Business Drinking
When drinking alcohol, always hold your drink in your left hand.
This enables you to shake someone’s hand with your right hand.
商务英语写作课件 Unit 9 Compensation
Activity 8
I am sorry to hear the bad news from you. / I apologize for the bad news. The only excuse I can offer is the extreme pressure under which we have been working and a recent worker shortage in the factory. We will pay our most careful attention to assure / promise
UNIT 9
Compensation
Activity 1
1 given
2 reparation
3 service 4 happens 5 complain 6 letters
7 Reject 8 Accept
Key phrases
1. refuse = reject 2. raise claims 提出索赔 3. be sorry to hear… = regret to hear 4. only excuse 唯一的借口 5. extreme pressure 巨大的压力
Grammar :Relative Clauses 关系从句
P145 可细分为限制性以及非限制性两种
Activity 11
1.The only excuse which we can offer is the extreme pressure of worker shortage. 2.That tall girl, who is standing at the gate of the building, is the secretary of the company. 3.Please give me the files that the manager needs.
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Sample Letter: An application letter
for the entry-level work (Cont.)
International Trade Practice and Commerce). I believe that I have the knowledge base that will enable me to be productive now. Moreover, I can build upon this base through practical experience.
Sample Letter A: An application letter for the entry-level work (Cont.)
These highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department. May I have an interview to continue my presentation? Please call 8765432 or write to the above address. I could be in your office at your convenience to talk about working for ABC.
Business English
Unit Nine
王华玲 wanghualing75@
Business Writing
Letter of Application
Sample Letter: An application letter for the entry-level work
As I am seeking my first job, I must use my grade point record at Beijing University to prove my work attitude. My 4.6 overall average (on 5.0 basis) placed me in the top ten percent of the graduating class. I also worked diligently in student associations. My experience as a member of the Society for the Advancement of Management and a member of Youth Volunteer Association develops my personal skill. I would bring these work habits with me to ABC Express, Inc.
246 Lanjin Road Dalian 116025 March 12, 2004
Mr. Mark Jennings Personnel Director ABC Express, Inc. 1234 Xinghai Street Dalian 116025
Sample Letter: An application letter for the entry-level work (Cont.)
Dear Mr. Jennings:
Will you please review my qualifications for work in your training program? My thorough education and related experience have prepared me for an entry-level position in the accounting department.
The degree in Finance I will receive in June has provided me with an in-depth understanding of the field as well as an overall view of the major areas of business. As an applied economics major, I studied all the functional fields (Management, Marketing, Finance, Accounting, and Finance Management Information System) as well as the other core business subjects (Business Communication,
Sincerely yours, (signature) Mary Li来自Introduction
You should begin working on the application letter when you are hunting a job. Although employers invite you to send a resume, they also expect you to include a letter of application. It is known that a resume contains information related to the job’s requirements and the applicant’s qualifications, but what is the purpose of a letter of application? A letter of application is based on the resume and further interprets the resume in terms of employer benefits. Therefore, it should be persuasive and should be written inductively. Since its purpose is to persuade people, a letter of application uses the same sequence of parts as a sales letter. The following procedure is used in most successful efforts: