(激励与沟通)(袁长征)商务英语沟通与技巧(教学文本)
商务英语(管理和沟通)
15
Starting from Some Corporations
Li & Fung Limited Southeast Airlines Case study：好战略执行起来为什么这 样难
2005-11-17
清华大学经管学院EMBA2004
16
案例讨论
案例：好战略，执行起来为什么这样难
讨论时间：30分钟 讨论题：
Communication strategy Business writing Business presentation Employment (resume writing and Job interviews) Communicating with media Communicating with investors Communicating with employees Communicating with government Crisis communication
startupteam20051117清华大学经管学院emba200427领导力四维度分析框架领导力四维度分析框架清华大学经管学院杨斌愿景激发力设计师型作为组织的营造者组织洞察力领航员型作为组织的领航员变革创就力教练型作为组织变革创新的推动者非职影响力魅力型20051117清华大学经管学院emba2004284dimensionalframeworkleadershipvisioninspirationdesignertypeorganizationorganizationaldiscernmentnavigatortypeorganizationtransitioninitiationachievementpromotioncoachtypeorganizationchangenonpositionrelatedinfluencecharismatype20051117清华大学经管学院emba200429领导力四维度分析框架愿景激发力作为社区建设者的领导努力建立人与人之间的信任20051117清华大学经管学院emba2004304dimensionalframeworkleadershipvisioninspirationdesignertypemeaningmakertrustbuilder20051117清华大学经管学院emba200431领导力四维度分析框架组织洞察力领航员型作为组织的领航员促进组织中的良好人际关系20051117清华大学经管学院emba2004324dimensionalframeworkleadershiporganizationaldiscernmentdirectionsettertransitionpilotlinkingagent20051117清华大学经管学院emba200433领导力四维度分析框架变革创就力教练型作为组织变革创新的推动者创新指导20051117清华大学经管学院emba2004344dimensionalframeworkleadershiptransitioninitiationachievementpromotioncoachtypeorganizationchangelearningadvocateinnovationcoach20051117清华大学经管学院emba200435领导力四维度分析框架非职影响力ibm大中华地区董事长兼首席执行总裁周伟焜认为
商务英语谈判与沟通技巧 - 教案
商务英语谈判与沟通技巧教案一、引言1.1商务英语谈判的重要性1.1.1国际商务交流的桥梁1.1.2跨文化沟通的关键1.1.3提升企业竞争力的必要手段1.1.4增强个人职业素养的有效途径1.2谈判与沟通技巧的关系1.2.1谈判是沟通的高级形式1.2.2沟通技巧影响谈判效果1.2.4谈判与沟通技巧的相互促进1.3教案的目的与结构1.3.1提升商务英语谈判能力1.3.2增强跨文化沟通技巧1.3.3构建系统的谈判知识体系1.3.4教案结构清晰，易于理解与应用二、知识点讲解2.1商务英语谈判的基本原则2.1.1对等原则2.1.2合作原则2.1.3灵活原则2.1.4诚信原则2.2跨文化沟通的主要障碍2.2.1语言障碍2.2.2非语言沟通差异2.2.3文化价值观差异2.2.4商业习惯与礼仪差异2.3商务英语谈判的策略与技巧2.3.1信息收集与分析2.3.2谈判议程的设定2.3.3有效沟通与说服2.3.4谈判中的妥协与让步三、教学内容3.1商务英语谈判的语言技能3.1.1谈判用语的准确性与专业性3.1.2有效倾听与反馈3.1.3提问与回应技巧3.1.4陈述与说服技巧3.2跨文化沟通能力的培养3.2.1了解不同文化背景下的商业行为3.2.2尊重文化差异，避免误解与冲突3.2.3跨文化沟通的适应与调整3.2.4增强文化敏感性与包容性3.3商务英语谈判的实战案例分析3.3.1案例选择与背景介绍3.3.2案例分析的方法与步骤3.3.3案例中的谈判策略与技巧运用四、教学目标4.1知识目标4.1.1掌握商务英语谈判的基本原则与策略4.1.2理解跨文化沟通的主要障碍与应对策略4.1.3学习商务英语谈判的语言技能与实战技巧4.2能力目标4.2.1提升跨文化沟通能力4.2.2增强商务英语谈判的实战能力4.2.3培养独立分析与解决问题的能力4.3素质目标4.3.1增强团队合作意识4.3.2提升个人职业素养与商务礼仪4.3.3培养批判性思维与创新精神五、教学难点与重点5.1教学难点5.1.1跨文化沟通障碍的理解与应对5.1.2商务英语谈判策略的实际运用5.1.3实战案例分析中的深入理解与技巧掌握5.2教学重点5.2.1商务英语谈判的基本原则与策略5.2.2跨文化沟通的主要障碍与应对策略5.2.3商务英语谈判的语言技能与实战技巧六、教具与学具准备6.1教具准备6.1.1多媒体设备：用于展示PPT、视频等教学资料6.1.2白板与白板笔：用于板书设计及实时展示学生观点6.1.3音响设备：确保教学视频及音频材料的清晰播放6.1.4网络连接：用于在线搜索相关信息及案例6.2学具准备6.2.1笔记本与文具：记录关键信息及学习心得6.2.2商务英语谈判相关书籍：提供额外阅读材料6.2.3案例分析材料：提前分发的案例资料，供学生预习6.2.4小组讨论道具：如便签纸、马克笔等，用于小组活动6.3特殊教具与学具6.3.1模拟谈判场景道具：如桌椅、名片等，用于模拟谈判6.3.2录音设备：记录模拟谈判过程，供后续分析6.3.3文化差异相关教具：如不同国家的货币、商业名片样本等6.3.4跨文化沟通游戏：用于课堂互动，增强文化意识七、教学过程7.1导入新课7.1.1回顾上一课内容，引入新课主题7.1.2展示相关视频或新闻，激发学生兴趣7.1.3提问与讨论：引导学生思考商务谈判的重要性7.1.4明确学习目标与教学重点7.2课堂讲解与互动7.2.1讲解知识点，配合多媒体展示7.2.2实例分析，讨论谈判策略与技巧7.2.3小组讨论：针对特定案例，探讨解决方案7.2.4角色扮演：模拟商务谈判场景，实践所学技巧7.3.2学生提问，解答疑惑7.3.3布置作业，预告下节课内容7.3.4推荐阅读材料，鼓励自主学习八、板书设计8.1课堂导入8.1.1课程与学习目标8.1.2关键术语的定义8.1.3导入问题的提出8.1.4预习案例的简要介绍8.2知识点讲解8.2.1谈判原则与策略的框架图8.2.2跨文化沟通障碍的图表8.2.4实战案例分析的关键点8.3.1本课重点内容的梳理8.3.2学生提问与解答的记录8.3.3作业布置与下节课预告8.3.4推荐阅读材料的书名与作者九、作业设计9.1课后阅读9.2实践作业9.2.1模拟商务谈判练习，录制视频9.2.3参与在线商务英语谈判论坛，发表观点9.2.4小组合作，完成一个商务谈判项目9.3思考与反馈9.3.2提出对课程的建议与改进意见9.3.3评估个人在模拟谈判中的表现，设定改进目标9.3.4小组内互相评价，提供反馈十、课后反思及拓展延伸10.1教学效果评估10.1.1学生参与度与互动情况的分析重点和难点解析在商务英语谈判与沟通技巧的教学中，有几个环节是需要特别关注的，这些环节对于确保教学效果和学生的学习成果至关重要。
商务沟通策略和技巧培训.pptx
距离、表情 姿态、服饰
。。
多种语言的使用
给人整体印象中
60% 50% 40% 30% 20% 10%
0%
视觉效果 声音 语言
专题：关注沟通中的形象
属于形象的内容：
长相（先天的，一般不能改变）
衣着
发式
表情、动作议：与人沟通之前（演讲、答辩、主持会议）要作好充分的形象准 备，包括语言的运用、动作、表情、衣着、发式以及应对突发事件的 形象准备。
ous sights. If I'd gone alone, I couldn't have seen nearly as much, because I wouldn't have known my way about. 。2020年12月10日星期四下午4时58分21秒16:58:2120.12.10 15、会当凌绝顶，一览众山小。2020年12月下午4时58分20.12.1016:58December 10, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020年12月10日星期四4时58分21秒16:58:2110 December 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。下午4时58分21秒下午4时58分16:58:2120.12.10
（5）以批判的态度听 （6）抵制分心 （7）记笔记 （8）帮助讲话者 （9）反馈 （10）克制
倾听者的反应
轻轻点头并等待 注视讲话者 说“我知道了”、“是吗”等 重复讲话者最后几句话（但要小心——如果这
成为习惯的话，可能令人讨厌） 向讲话者反映你对他讲过话的理解（“你觉得
……”
重复用语
（1）倾听障碍
2024年度商务沟通方法与技能全套PPT课件
在给予反馈时，要注重积极反馈，肯定对方的观点和贡献，以提高对方的积极性和参与度 。
建设性反馈
在需要提出改进意见或建议时，要以建设性的方式进行反馈，避免使用过于直接或负面的 语言，以免伤害对方的感情和自尊心。同时，要提出具体的改进方案或建议，以帮助对方 更好地改进和提高。
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商务书面沟通技巧
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跨文化商务谈判策略制定
了解对方文化背景
在谈判前尽可能了解对方 的文化背景、价值观、习 俗等，以便更好地预测和 应对可能的冲突点。
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制定灵活策略
根据对方文化背景和谈判 风格，制定灵活的谈判策 略，包括让步、交换条件 等。
重视非语言沟通
注意对方的身体语言、面 部表情等非语言信号，以 便更准确地理解对方的意 图和情感。
录沟通内容。
非语言沟通
包括肢体语言、面部表情、语 气语调等，传递着重要的情感
和态度信息。
不同场景下的沟通
如商务谈判、团队协作、客户 服务等，需要运用不同的沟通
技巧和策略。
2024/2/2
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商务沟通技巧基础
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倾听技巧
保持专注与耐心
在沟通过程中，要全神贯注地倾 听对方讲话，不打断、不插话， 以充分理解对方的意图和表达的
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文化差异对商务沟通影响分析
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语言差异
不同国家和地区的语言、 方言、俚语等差异，可能 导致信息传递的误解或障 碍。
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价值观差异
不同文化背景下的价值观 、信仰、习俗等差异，可 能影响商务决策和合作方 式。
思维方式差异
商务英语沟通的技巧有哪些
商务英语沟通的技巧有哪些第一、商务沟通和一般的业务类的沟通有很多的不一样，商务沟通一般都是正式场合上的一种非正式的谈话，这时候我们必须要有礼貌，因为没有礼貌的话，会给和你谈话的人一个很差的印象。
第二、要知道谦虚和谦让，如果你的企业和单位，在这次洽谈的是有很大的优势，在各方面都占据很主动的局面，但是在沟通的技巧上我们尽量要坚持谦虚，坚持情绪的克制。
第三、如果我们和对方是第一次进行某一类的商务沟通，在这样的初期阶段，我们要依据掌握对方的信息，进行研究，要进行商务沟通的几个工作人员应该多探讨，尽量争取主动的位置。
第四、商务沟通的工作人员要学会基本的语言技巧，大家在进行商务沟通的期间，要尽量说一些使对方感兴趣的话题，同时我们自己不要多嘴应该学会多倾听，多赞美和认同，这样才可以了解对方的意图。
第五、商务沟通的时候，作为商务工作人员，一定要抓住双方合作的契合点，找到一起的经营话题，说出彼此合作的很多共同点，也要强调双方一起合作更容易取得双赢的效果。
第五、商务沟通不是简单的一种聊家常和谈业务，而是一个项目的实施，所以作为项目负责的工作人员，我们在方案审核阶段必须要学会换位思索，这样才可以抓住和对方商务沟通时候的有利位置。
2商务英语如何学习一.要集中精力学习英商务英语常常说，'贵人多忘事"，平常工作越忙，处理事物越杂，〔记忆力〕越不好。
研究说明，不同类别的信息记忆会彼此干扰，造成遗忘。
不要今天学一个生活口语主题，明天学一个商务英语主题。
选择一本好的商务英语教材即可，内容不要太滥。
如果为了考试，学习BEC商务英语。
如果是为了工作中开口能用，就专注于口语。
阅读、口语、写作可以分时间集中训练。
上班族本来工作事物繁忙，如果学习内容不专注，记忆内容彼此干扰，忘得也快。
二. 再忙也要合理安排时间，不要填鸭式集中学习有研究指出，多次小段时间学习一份资料，能给予大脑充分的时间处理信息。
能将一份内容多次小段时间学习的同学，其学习效率远远高于喜爱马拉松式学习的同学。
(激励与沟通)商务沟通打印版
第七章1.When it comes to routine message, you canKeep the planning stage brief.2.When writing routine message, youCan assume that your readers will be interested or neutral3.When writing a routine request, you beginBy politely stating your request.4.what should you do when asking question s in a routine request?Deal with only one topic per question.5.which of flowing should you do when closing a routine request?Ask the reader to respond by a specific and appropriate time.6.A courteous close containsAll of above7.If you are making a routine reply to a customer, it`s a good idea toInclude resale information to assure the customer of the wisdom of his or her purchase8.A positive message should open with a clear and concise statement of the good news9.If a message has both positive and negative elements, you shouldTry to put the negative news in a positive context.10.Which of the following is not among the recommended elements to include in your message if you are responding to a claim or complaintComplete contact information for your corporate legal staff11.If a customer who is clearly at fault requests an adjustment, you shouldCarefully weight the cose of complying with the request against the cost of denying it, then decide how to respond based on the overall impact on your company.12.If a third party (such as a shipping company )is at fault when one of your customers makes a claim or request an adjustment ,the best response is toFollowing the terms of whatever customer service agreement your company has with he third party13.Which of the following is generally true about informative message ?Your audience may or may not be expecting them and may or may not be motivated to read them14.The purpose of goodwill message is toEnhance relationships with customers ,colleague ,and other businesspeople15.The most effective goodwill messagesAre sincere and honest第八章1.Which of the following is an effective way to mmaintain the “you” attitude when crafting negative messages ?Show respect for the reader by avoiding negative, accusatory language and emphasizing positives whenever possible2.When using the direct approach with negative messages, you begin withThe bad news3.An advantage of using the direct approach with negative messages is that itSaves readers time by helping them reach the main idea more quickly4.When using the indirect approach with negative messages, you begin withA buffer5.An advantage of using indirect approach with negative messages is thatIt eases the reader into the message6.The purpose of using the indirect approach is toSoften the blow of the bad news for the reader7.Which of the following is a good possibility to consider for use in writing a buffer?All of above are useful approach8.When writing negative messages ,the key difference to consider between internal and externalaudiences isThe length of time they’ve been associated with the company9.When a negative messages is going be sent to both internal and external audiences(such as an announcement of factory closing ),which of the following best describes the expectations that internal audiences usually have regarding the timing of the message delivery ?Internal audiences want to receive the news after the external audiences has received it10.A false statement that is damaging to a persons character or reputation ,whether spoken or in writing ,is known as defamation11.Written defamation is known as libel12.Spoken defamation is known as slander13.Which of the following is good advice for avoiding being accused of defamation?Do all of the above14.Which of the following best characterizes the nature of crisis management planning ?Although you can’t anticipate the nature and circumstance of every possible crisis ,you can repare by deciding how to handle such issues as communication with employees and the public15.Continuing advances in communication technology make itMore difficult to control rumors16.Why do many experts recommend using an indirect approach when rejecting job applicants ?Applicants have a deep emotional investment in he decision17.When explaining why an applicant wasn’t chosen for a position ,you shouldBe specific without being too personal ,such as explaining that the position requires special skills that the applicant doesn’t yet possess第九章1.Which of the following is true about persuasive business messages ?They often involve a combination of emotional and logical elements2.Why is the indirect approach often used in persuasive message ?It lets the writer build audience interest and desire before asking for action or commitment 3.Which of the following is not a good way to establish credibility with your audience ?Present only your side of the argument to avoid reminding the audience of alternatives4.If you lack credibility with an audience ,which of the following would be good technique to use in a persuasive message ?Include information or endorsement from recognized experts5.The first phase in the AIDA plan is toGain the audience’s attention6.The body of a message that follows the AIDA planGenerates interest and heightens desire7.Which of these is good way to build desire using the AIDA approach ?Do all of above8.The final phase of the AIDA planCall for action9.An argument that is based on human feelings is known as a/an emotional appeal10.An argument that is based on facts and reason is known as a/an logical appeal11.The best approach to using emotional appeals is usually toUse them in conjunction with logical appeals12.Which of the following is a type of logical appeal ?All of the above13.The so-called hard sell isRisky because it puts your recipients into a defensive frame of mind14.Relying solely on powerful ,relational argument in persuasive messagesLimits your persuasive ability because it doesn’t help you connect with your audience on an emotional level15.Prioritizing which features and benefits to write about isImportant because it helps you focus your message on items and issues that the audience cares about the most16.What is the relationship between features and benefits ?Features are aspects of an idea or product ;benefits are the advantages that readers will realize from those feature17.Which of the following steps should you take to make sure your persuasive messages areethical ?Do all of the above18.If it adheres to all applicable federal laws ,a marketing or sales messageCould still violate some state laws第十章1:Why is it particularly important in long reports to clearly identify your purpose before you begin writing?All of the above are important factors.2: What dose it mean to define the scope of a project when you are preparing a work plan?The scope is the range of your investigation subsequent reporting; you’ll address all the important topics within the defined scope of your project and ignore issues that are outside of your scope.3: informational reports focus on the delivery of facts, figures, and other types of information, without making recommendations or proposing new ideas or solutions.4: analytical reports assess a situation or problem and recommend a course of action in response.5：proposals offer structured, persuasive messages that encourage readers to take a specificcourse of action.6: Which of the following is the appropriate first step in any research project?Develop a research plan by familiarizing yourself with the subject , identifying information gaps, and prioritizing research needs.7: In the series of values 14,37,44,44,44,74,,76,88,93,100,112,All of the above are correct8: Research being conducted for the first time is called primary research.9: Research that was conducted for other projects but is being considered for a new project is called secondary r esearch..10: secondary research isGenerally used before primary research11: Why dose information found on the Internet need to be used with extreme care?Online sources often lack the fact-checking and other quality control procedures usually found in traditional, offline publishing.12: Why is it important to understand the purpose for which source material was created?Knowing the purpose helps alert you to any potential biases.13: If you uncover critically important information (the sort that could make or break your company) that is from a credible source and appears to be unbiased, well documented, current, and complete but is the only source of this information you can find, how should you handle this situation in your subsequent reporting?Use it, but clearly indicate in your report that this is the only source of the information and you weren’t able to verify it through a second , independent source.14: Why is it important to fully understand the instructions for using an individual search engine, web directory, database, or other computer-based research tool?Using the tool without understanding how it works can produce unpredictable and misleading results.15: What should you do if your first attempt to find something with a search engine doesn’t return anything?Try again with fewer search terms (which will broaden your search).16: Recording an interviewShould never be done without the subject’s permission17: A summary is a shortened version of one or more documents, research results, or other information;18: A conclusion i s your analysis of what the findings mean (an interpretation of the facts). 19: A recommendation is your opinion(based on reason and logic) about the course of action that should be taken.20:If you have a long history of success in business and are highly regarded by your audience, which two organizing models will probably be sufficient for most reports to this audience?Focusing on conclusions or focusing on recommendations.21:If you need to “walk your audience through ”the reasoning that led you to the conclusion or recommendation in your report, you should use an organization that focuses on logic. 第十一章1: Why is the “you”attitude particularly important with long or complex reports andproposals?The length and complexity of these reports put a heavy demand on readers, making it particularly important to be sensitive to their needs.2: Which of these sentences has the most formal tone?We discuss herein the possibility of synergistic development strategies between our firm and U.S. Medical.3: Which of these does not belong in the body of an informational or analytical report?an explanation of weaknesses in the report .4: where would you list action items in a report?in the close .5: Which of the following is not a characteristic of effective report content?entertaining6: How are audiences likely to react if they spot several errors in your reports?They will become skeptical about the quality of all your work .7: Which of the following is not a recommended strategy for strengthening your proposal argument ?I identify the amount of time you’ve invested in the proposal8: If packaging and presentation are only superficial, why are they so important in proposal writing ?Readers tend to prejudge the quality of your products and services by the quality of your proposal9: Which of the following elements is usually not part of a proposal’s introduction?Detailed cost analysis10: The primary purpose of the body of a proposal is toGive complete details on the proposed solution and its anticipated benefits11: If a proposal is being sent in response to an RFP , how should the body of the proposal address the issue of costs ?It should follow the instructions in the RFP exactly12: Visuals an enhance the communication impact of your writing byDelivering all of the above benefits .13: which of the following is a good candidate for illustrating in a report?: all of the above14: which of the following is not a good reason to use a visual in a report?To demonstrate your creative side15: Why is consistency important in visual design?It reduce confusion by eliminating arbitrary changes that force people to relearn your design scheme every time they encounter another visual.16: Which of the following steps could you take to call attention to the most important elements in a visual?Do all of the above .17: Which of the following steps should you take to verify the accuracy of the visuals in your reports?Do all of the above.18: assume you have a line chart with a vertical axis scaled from 0 to 100 and data pointsthat vary within a range of roughly 10 to 90 . How would you influence audience perceptions if you increased the vertical scale so that it stretched from 0 to 200 , instead of 0 to 100 ?The scaling change would minimize the perceived variations in the data.第十二章1: Which of the following is not one of four major tasks involved in completing business repots and proposals?Deciding which visuals to create for the report.2: The following sentence appears in your first……the most effective?The top three concerns our employees have……survey.3: How have computers and related technology(such as low cost color printers) made it easier in recent years for all businesspeople to produce top quality reports and proposals?Tasks that once required expensive equipment and specialized skills can now be accomplished on most desktop computers by regular businesspeople with minimal training. 4: How has the widespread availability of computer publishing tools made life more difficult for report writers?In terms of production quality, audience expectations are higher and the competition is tougher than ever before.5: When should you consider including a latter or memo of authorization in a formal report?If you received written authorization to write the report6: What is the purpose of including a latter of acceptance in a formal report ?It reminds your audience what you previously agreed to address in the report and why you were assigned to write it .7: A/an synopsis is a brief overview (usually one page or less) of a report’s most important points.8: A/an executive summary in a fully developed “mini” version of the report itself.9: Which of the following may contain headings, visual aids, and enough information to help busy executives make quick decisions?An executive summary10: Which of the following is not a typical supplementary part of a formal report?Letter of authorization11: If you’ve submitted a proposal that is in response to a request for proposals (RFP), what steps can you take to make sure the recipient understands which RFP you’re responding to?If the RFP is short ,include it with the other prefatory parts of your proposal, if the RFP is lengthy, include just the introductory page(s) from it.12: How should you handle the letter of transmittal for an unsolicited proposal?Treat the letter as a persuasive message, persuading the reader that your report offers information of value.。
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倾听能力自我问卷(一)
请回答以下15个题目.对每个问题回答是或否,請根 据你在最近的会议或聚会上的表現真实填写. 1.我常常试图同时听几个人的交谈. 2.我喜欢別人只给我提供事实，让我自己作出解释. 3.我有时假装自己在认真听別人说话. 4.我认为自己是非言语沟通方面的高手. 5.我常常在别人说话之前就知道他要说什么.
你的答案对了吗?
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倾听能力自我问卷(答案)
为了确定您的得分,把错误答案的个 数加起來,乘以7,再用105减去它,就是 您的最后得分.如果您的得分在91~105
千万別 象我一
样
之间,那么恭喜您,您有良好的倾听习
惯;得分77~90表明您还有很大程度可
以提高;要是您的得分达不到76分,很
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引起共鸣的技巧
表现真诚 鼓励对方 产生信赖 转化冲突
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沟通的三要点
让对方听得进去 (1)时机合适吗? (2)场所合适吗? (3)气氛合适吗? 让对方听的乐意 (1)怎样说对方才乐意听 (2)如何使对方情绪放松 (3)哪部分比较容易接受
让对方听的合理 (1)先說对方有利的 (2)再指出彼此互惠的 (3)最后指出一些要求
了他们的观点和想法.
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倾听能力自我问卷（答案)
以下所示15个问题的正确答案，是根据倾听理 论得来的。 (1) 否 (2) 否 (3) 否 (4) 是 (5) 否 (6) 否 (7) 否 (8) 否 (9) 否 (10)否 (11)否 (12)是 (13)是 (14)否 (15)是
商务英语沟通实用手册
商务英语沟通实用手册1. 引言1.1 概述商务英语沟通是在商业环境中使用英语进行交流的技巧和策略。
随着全球化的发展，越来越多的企业需要与国际客户和合作伙伴进行沟通，因此掌握商务英语沟通技巧对于职场成功至关重要。
1.2 商务英语沟通的重要性商务英语沟通在现代商业社会中具有重要地位。
良好的商务英语能力不仅有助于建立信任和互相理解，还可以提高工作效率、促进合作、增加销售机会等。
同时，通过有效地运用商务英语进行沟通，我们能够传达出专业、自信和可靠的形象，从而赢得他人的尊重和认可。
1.3 目的和范围本文档旨在为读者提供一份全面而实用的商务英语沟通手册，帮助读者掌握必要的知识和技巧。
该手册将涵盖商务英语基础知识、跨文化交流与商务礼仪、电子邮件和商务函电写作技巧以及会议与谈判技巧等方面内容。
通过学习本手册，读者将能够提高他们的商务英语沟通能力，更加自信和成功地应对职场挑战。
2. 商务英语基础知识:商务英语是在商务环境中进行沟通和交流的一种特殊形式的英语。
它具有一些独特的词汇和表达方式，同时也需要具备良好的书面和口头沟通技巧。
在这一部分，我们将介绍商务英语基础知识的重要内容。
2.1 常用商务英语词汇:了解和掌握常用的商务英语词汇对于有效地沟通至关重要。
以下是一些常用的商务英语词汇分类：- 公司组织结构：例如CEO（首席执行官）、CFO（首席财务官）、HR（人力资源）等。
- 会议和谈判：例如agenda（议程）、minutes（会议纪要）、negotiation（谈判）等。
- 销售与市场营销：例如target market（目标市场）、promotion（促销）等。
- 财务与投资：例如profit margin（利润率）、return on investment（投资回报率）等。
- 职业发展：例如networking（建立人际关系网）、work-life balance（工作生活平衡）等。
通过积累和运用这些常用词汇，你可以更加准确地表达自己并理解他人在商务场景中的意图和需求。
商务英语沟通和技巧BusinessEnglishCommunicationand
Chapter 8
Application Letters
第八章 求职信
8.3 Writing Tips
9.Be available.
Tell the employer how to reach you. Give a phone number .
If possible, include an e-mail address.
Chapter 8
Application Letters
第八章 求职信
8.2 Formatting
2.Another three line block, flush left, one space below the date and one space above the greeting. This block contains the addressee's full name and address, including city, state and ZIP code.
Chapter 8
Application Letters
第八章 求职信
8.1 Content
⒈Introduce Yourself and Your Reason for Writing
①Demonstrate your interest by indicating any connections between the employer and yourself. ②Describe what the company requires from that position.
第八章 求职信
8.3 Writing Tips
商务沟通技巧(英文版课件)
• prepare and present an agenda item accurately and effectively
• use tone, pace and non verbal communication (NVC) appropriate to a formal meeting
Knowledge and/or skills
• How to plan and prepare for a formal meeting. • How to locate, select and present relevant
complex information. • How to organize and structure a contribution
and style（文体）, spelling（拼写）, punctuation（标点） and syntax（语法） • Formal conventions of business documents
Evidence requirements
• Candidates will need to demonstrate skills by producing one or more business documents presenting and analysing information on a complex issue. A minimum of 1500 words should be produced in controlled conditions, meet an agreed brief and be in a prescribed format. Texts should:
商务礼仪与沟通技巧培训教学文案
商务礼仪与沟通技巧培训文/著名礼仪培训讲师王思齐商务礼仪与沟通技巧培训：学习并掌握沟通的礼仪规范,是我们立足职场、获取成功的重要前提。
从某种意义上说,沟通的内容固然重要,但沟通礼仪也不容忽视。
沟通礼仪要注意的五个方面一是沟通时态度要诚恳。
说话本身是用来传达思想感情的,所以,说话时的神态、表情都十分重要。
商务活动中恰当的礼仪既体现出对他人的尊重，又展示出个人的涵养、风度和魅力。
不懂商务礼仪将处处碰壁，丧失机遇，损害人脉。
越来越多的商界精英，以其敏锐的洞察力，捷足先登礼仪之堂。
他们深谙商界礼仪中的玄机，洞悉对手的心理，在各种商务场合运用礼仪技巧可谓是得心应手，他们在公司内外，社会各界之间游刃有余。
礼仪的概念和起源孔子早在2000多年前就说过：“不学礼，无以立。
”当今社会更是如此。
改革开放以后，我国与世界各国在政治、经济、文化、教育、科技、体育等方面的交往日益增多，尤其是在加入WTO以后，我国的涉外交往更加频繁。
交际范围的扩展、交际关系的复杂、交际频率的加快，使人们迫切需要找到一种有效的工具，以帮助他们清除交往中的障碍，更为顺利地进入各种交际场合，从而为事业的发展打开局面。
这一有效的工具就是礼仪。
一、礼仪的概念何谓礼？“礼之名，起于事神”。
《说文·示部》解释：“礼，履也，所以事神致神福也。
”其本意是敬神，为表示敬意的活动。
由于礼都有一定的规矩、仪式，于是又有了礼节、礼仪的概念。
进入文明社会以后，人们把这种礼仪活动由“祈神”转向敬人。
所以，礼是表示敬意的通称，是人们在社会生活中处理人际关系并约束自己行为以示尊重他人的准则。
与“礼”相关的词主要有：礼貌、礼节、礼仪，在大多数情况下，这些词被视为一体，混合使用。
其实，从内涵上来看，它们之间既有区别，又有联系。
礼貌，是指人们在交往时，通过言语、动作向交往对象表示谦虚、恭敬和友好的行为规范。
它是一个人在待人接物时的外在表现，侧重于表现人的品质与素养。
礼节，是指待人接物的行为规则，是人们在日常生活中，特别是在交际场合相互表示尊敬、问候、祝贺、致意、慰问、哀悼以及给予必要的协助与照料的惯用形式。
(袁长征)商务英语沟通与技巧(教学文本)
《商务英语沟通与技巧》整体教案活动实施计划学时 64适用专业工商企业管理国际金融任课教师袁长征开封大学二0一 0 年七月《商务英语沟通与技巧》课程简介课程的教案目的：本课程的开设的目的是引导学习者在有一定的普通英语的基础上，学习商务英语的语言知识<包括商务词汇、商务惯用表达等）和国际商务基础知识<包括国际贸易、国际市场营销、人力资源管理、国际商务文秘、国际商务文化等）培养其在国际商务背景下，为完成特定的商务任务而运用商务英语进行交际的能力和处理简单国际商务业务的技能。
课程开设的对象：《商务英语》分为 1-3 个级别，课程开始的对象高职高专商务英语专业的学生，《商务英语 1 》还可以作为应用英语、国际商务文秘等专业的基础课程。
课程涵盖的内容：本课程涵盖的内容有三个模块：一是商务英语的专业语言知识，包括商务英语的专业词汇、术语、惯用表达和常用的商务文体；二是基础国际商务知识，包括国际贸易、国际市场营销、人力资源管理、国际商务文秘、国际商务文化等；三是国际能力，即运用商务英语在商务背景下为完成商务任务而进行有效交际的能力。
教案指导理论：本课程所采用的指导理论主要有：1）建构主义—-让学习者在自我探索和实践中掌握知识、提高技能。
2）交际理论：让学习者在比较正式的语用环境中，运用语言为达到某一真实的目的而进行交际，培养交际能力。
教案方法：本课程采用的教案方法有工程教案法、任务教案法、交际教案法、案例教案法等。
教案模式：在教案模式上，我们在国内外先进的教案模式基础上探索出一个针对高职高专学生的“ADA” <Acquiring/Applying-Displaying -Assessing/ Amending）商务英语教案模式。
Acquiring指学生在教师的引导下，通过课堂、活动、调研等，自主学习、“获取”商务英语语言知识、基础商务知识以及基础业务操作技能；Applying 指学生以工程小组的形式，在较为真实、自然的商务环境中，为完成特定的商务任务、达到特定的目的，“运用”获得的语言知识、基础商务知识、基本技能，进行具体的操作和实践；Displaying 把在公司、企业、市场等商务环境中的实践情况、任务完成结果等用报告或 PPT 的形式在课堂上“展示”；Assessing 老师、学生对“展示”进行“评估”；Amending 在评估的基础上对工程小组任务完成中不完善的地方进行“修正”。
商务沟通技巧(英文版课件)
英文版课件：从沟通技巧到跨文化沟通。提供了丰富的商务沟通工具，帮助 您在职场中取得成功。
Part 1: Introduction to Business Communication
Definition of Business Communication
Learn the fundamental concepts and principles of effective business communication.
Importance of Business Communication
Discover why strong communication skills are crucial for professional success.
Types of Business Communication
Explore the different forms of communication used in a business context.
Master the art of crafting persuasive and compelling business proposals.
Business Letter Writing
Understand the format and etiquette for writing effective business letters.
Understand the importance of professional and respectful communication practices.
Part 3: Non-Verbal Communication Skills
英语商务沟通技巧分享
英语商务沟通技巧分享商务沟通是现代商业活动中至关重要的一环。
在全球化的经济环境下，英语成为了商业交流的通用语言。
因此，掌握一些英语商务沟通技巧对于提高商务关系、推动商业发展至关重要。
首先，良好的沟通技巧是成功商务交流的基础。
在英语商务交流中，清晰、准确地传达信息是非常重要的。
为了达到这个目标，我们可以采取以下几个策略。
首先，我们需要选择简洁明了的词汇和句子结构，避免使用复杂的语法和冗长的词汇，以确保对方能够快速理解我们的意思。
其次，我们需要尽量避免使用俚语、隐喻或文化特定的引申义，以免引起误解。
最后，我们需要尽量使用肯定的语言，避免使用否定或负面的词汇，以维护良好的商务关系。
除了语言上的技巧，非语言沟通在商务交流中同样重要。
身体语言、面部表情、声音语调和眼神交流等非语言因素可以传达更多的信息。
在英语商务沟通中，我们需要注意以下几点。
首先，姿势要端正自信，显露出专业和亲和力。
其次，要注意面部表情，确保微笑友善，展现出良好的合作态度。
此外，语调应该稳定自信，声音要清晰易懂，以便对方能够听清我们的意图。
最后，眼神交流也非常重要，我们需要与对方进行眼神交流来表达尊重和关注，但也不要过分直视，以免造成不适。
在商务会议和商务谈判中，有效的倾听也是非常重要的。
倾听不仅可以帮助我们理解对方的需求和意图，也是建立信任和良好关系的关键。
在英语商务交流中，我们需要培养以下几个倾听技巧。
首先，我们应该尽量避免打断对方的发言，给予对方充分表达自己观点的机会。
其次，要有耐心倾听，不要赶时间，而是专注于对方的话语，确保完全理解对方的意思。
最后，我们可以通过提问和回应来展示我们的倾听和理解，以增进对方的信任和合作意愿。
在商务沟通中，掌握一些谈判技巧也是非常重要的。
在英语商务谈判中，我们可以运用以下几个技巧。
首先，我们可以采用积极主动的姿态，提出建设性的解决方案，以促成双方达成共识。
其次，我们需要强调共同的利益和目标，强调双赢的理念。
沟通与激励技巧forHTD
PPT文档演模板
2020/11/24
沟通与激励技巧forHTD
倾听能力自我问卷(三)
11.说话人的谈话风格常常会影响到我对內容的倾听. 12.为了弄清对方所说的內容,我常常采取提问的方
法,而不是进行猜测. 13.为了理解对方的观点,我总会下工夫. 14.我常常听到自己希望听到的內容,而不是別人表
PPT文档演模板
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沟通与激励技巧forHTD
倾听能力自我问卷(一)
请回答以下15个题目.对每个问题回答是或否,請根 据你在最近的会议或聚会上的表現真实填写. 1.我常常试图同时听几个人的交谈. 2.我喜欢別人只给我提供事实，让我自己作出解释. 3.我有时假装自己在认真听別人说话. 4.我认为自己是非言语沟通方面的高手. 5.我常常在别人说话之前就知道他要说什么.
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2020/11/24
沟通与激励技巧forHTD
沟通与人际关系的建立
•好
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•你赢
•你赢
•我输
•我赢
•(无力感) •(皆大欢喜)
•你
•我输 •你输 •(自闭症)
•我赢 •你输 •(虐待狂)
2020/11/24
•我
•好
沟通与激励技巧forHTD
有效沟通的步骤
w 了解你要说些什么.(5W2H) w 了解你的对象. w 引起对方的注意. w 确定对方了解你的意思. w 让对方记忆永存. w 不时要求回馈. w 付诸行动.
PPT文档演模板
2020/11/24
沟通与激励技巧forHTD
澄清回馈的技巧
w描述情境 w表达感受 w提出条件 w微询意见
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