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大学新应用英语教材答案

大学新应用英语教材答案

大学新应用英语教材答案Unit 1: The Importance of Learning EnglishSection APart I: Listening Comprehension1. b) To enhance communication skills in English.2. c) The widespread use of English in various fields.3. d) To adapt to the globalization trend.4. a) The importance of English proficiency in job interviews.5. c) Enhancing personal development and cultural understanding.Part II: Reading Comprehension1. b) The ability to communicate effectively and confidently in English is crucial in today’s interconnecte d world.2. c) It helps students develop a global perspective and understand different cultures.3. a) Providing a variety of language learning activities and opportunities.4. d) Incorporating multimedia resources to engage students in the learning process.5. b) The ability to think critically and express ideas clearly.Part III: Vocabulary1. globalization2. proficiency3. interaction4. diverse5. acquirePart IV: Listening and Speaking1. To enhance listening and speaking skills in real-life situations.2. They can learn authentic English pronunciation.3. Students can practice different types of spoken English.4. It helps students build confidence in using English.5. It provides opportunities for students to interact and communicate with native speakers.Section BPart I: Reading Comprehension1. effective communication skills in English2. develop critical thinking skills3. gain knowledge and information from a variety of sources4. deepen cultural understanding5. enhance career prospectsPart II: Vocabulary1. integrate2. cognitive3. competence4. academic5. reinforcePart III: Listening, Speaking, and Writing1. To improve listening and speaking skills in various contexts.2. It provides opportunities for students to express their ideas and opinions.3. By writing essays and reports, students can analyze and organize information effectively.4. It helps students develop their creativity and critical thinking skills.5. Students can improve their grammar and vocabulary through writing exercises.Unit 2: Education and Career PlanningSection APart I: Listening Comprehension1. b) To broaden their knowledge and skills.2. c) It provides opportunities for personal and professional growth.3. d) By acquiring practical skills and knowledge in their chosen field.4. a) The ability to adapt to changes in the job market.5. c) The importance of acquiring transferable skills.Part II: Reading Comprehension1. a) To prepare them for the future job market.2. b) It provides students with practical skills and hands-on experience.3. d) The ability to adapt to changes and challenges in the workplace.4. c) Continuous learning and skill development.5. b) Building a strong professional network.Part III: Vocabulary1. qualification2. internship3. curriculum4. mentor5. entrepreneurPart IV: Listening and Speaking1. To provide students with practical skills and hands-on experience in their chosen field.2. It helps students develop a professional network and gain industry insights.3. By participating in internships, students can apply theoretical knowledge to real-world situations.4. It prepares students for the challenges and changes in the job market.5. Students can learn from experienced professionals and mentors in their field.Section BPart I: Reading Comprehension1. transferable skills2. adaptability3. networking4. entrepreneurship5. continuous learningPart II: Vocabulary1. prospective2. portfolio3. credentials4. negotiable5. advancementPart III: Listening, Speaking, and Writing1. To help students explore different career paths and make informed decisions.2. By conducting interviews, students can gain insights into various professions.3. Students can develop their presentation skills and enhance their oral communication abilities.4. Writing resumes and cover letters can help students showcase their qualifications and experiences.5. It assists students in developing effective job search strategies and interview techniques.(Note: This is a sample response and can be adapted and revised to suit the specific requirements of the article.)。

大学英语教材题库答案大全

大学英语教材题库答案大全

大学英语教材题库答案大全一、选择题答案:1. C2. B3. D4. A5. C二、填空题答案:1. had been studying2. is going to rain3. has been living4. don't have to5. was watching三、阅读理解答案:1. B2. D3. A4. C5. A四、完形填空答案:1. B2. A3. D4. C5. B五、语法题答案:1. to2. either3. will4. Although5. who六、句子翻译答案:1. 我昨天去了书店,买了一本新小说。

2. 如果你需要帮助,请随时找我。

3. 她在电影院看到了一些有名的明星。

4. 我曾经在日本工作了两年。

5. 请把这个包裹送到邮局。

七、写作题答案:参考范文:Nowadays, the importance of learning English has become increasingly evident. As a widely spoken language, English serves as a bridge connecting people from different cultures and countries. In order to master English, it is essential to have a solid foundation in the language. Therefore, having a comprehensive English textbook is of great significance.A good English textbook should cater to the needs of students at different levels. It should start from basic grammar and vocabulary, gradually progressing to more complex topics. The textbook should be well-organized and easy to follow, with clear explanations and examples to help students understand the concepts.Furthermore, a high-quality English textbook should provide various exercises and activities to enhance students' language skills. These exercises should cover all aspects of English learning, including listening, speaking, reading, and writing. By practicing these skills, students can improve their overall language proficiency.In addition, a good English textbook should include authentic materials such as articles, dialogues, and passages. These materials should reflect real-life situations and enable students to apply their English knowledge in practical contexts. By exposing students to authentic English materials, they can develop a better understanding of the language and its usage.Moreover, a comprehensive English textbook should also provide a wide range of topics to broaden students' horizons. It should cover various subjects such as literature, culture, history, and current events. By exploring different topics, students can not only improve their language skills but also gain knowledge in other areas.In conclusion, a well-designed English textbook plays a vital role in students' English learning journey. It should be comprehensive, well-organized, and provide a variety of exercises and authentic materials. With the help of a good textbook, students can enhance their language skills and achieve success in their English studies.。

史上最全剑桥商务英语BEC考试资料下载++

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bec商务英语考试用书教材推荐

bec商务英语考试用书教材推荐

bec商务英语考试用书教材推荐商务英语考试是大家都比较关心的一门考试,那么你知道它该选择什么考试教材最好吗?来看看吧。

剑桥商务英语考试教材(指定教材+辅导教材)学习资料(指定教材、辅导教材、真题集)1.指定教材:BEC初级:《新编剑桥商务英语学生用书(初级)(Pass Cambridge BEC Preliminary Student book)(第二版)》,定价:40.00元;《新编剑桥商务英语(学生用带)(初级)(Pass Cambridge BEC Preliminary)(第二版)》,定价:15.00元;《新编剑桥商务英语教师用书(初级)(Pass Cambridge BEC Preliminary Teacher’s Guide)(第二版)》,定价:45.00元;《新编剑桥商务英语练习册(初级)(Pass Cambridge BEC Preliminary Workbook)(第二版)》,定价:20.00元。

BEC 中级:《新编剑桥商务英语学生用书(中级)(Pass Cambridge BEC Vantage Student book)(第二版)》,定价:43.00元;《新编剑桥商务英语(学生用带)(中级)(Pass Cambridge BEC Vantage)(第二版)》,定价:15.00元;《新编剑桥商务英语教师用书(中级)(Pass Cambridge BEC Vantage Teacher’s Guide)(第二版)》,定价:38.00元;《新编剑桥商务英语练习册(中级)(Pass Cambridge BEC Vantage Workbook)(第二版)》,定价:20.00元。

BEC高级:《新编剑桥商务英语学生用书(高级)(Pass Cambridge BEC Higher Student book)(第二版)》,定价:40.00元;《新编剑桥商务英语(学生用带)(高级)(Pass Cambridge BEC Higher)(第二版)》,定价:15.00元;《新编剑桥商务英语教师用书(高级)(Pass Cambridge BEC Higher T eacher’s Guide)(第二版)》,定价:50.00元;《新编剑桥商务英语练习册(高级)(Pass Cambridge BEC Higher Workbook)(第二版)》,定价:20.00元。

BEC初级教材答案完整版

BEC初级教材答案完整版

Page 6 and 73Answers1 retire2 joined3 reward4 laid off5 trained6 leave7 recruits8 flexible9 temporary10 day off5Answers1 employment (also employer, employee)2 promotion (also promoter)3 retirement (also retiree)4 resignation5 training (also trainer, trainee)6 recruitment (also recruiter)7 application (also applicant)8 dismissal9 pay (also payment)10 reward9Answers1 not interested in working hard2 people in their twenties3 getting what you want as soon as you demand it4 parents and colleges who overprotect and spoil young people5 your generation gave us everything we wanted6 to work very hard for you7 to sit quietly in a little officePage 8 and 91Answers+ gerund (-ing) + to + infinitive (to do)be good at plan/intend/aimbe worth failhave trouble/difficulty be reluctant succeed in hope/expectthink about/consider manageenjoy decideavoid haveinvolve be willing/prepared be used to/accustomed to2Possible answers1 to take up a new sport.2 persuading people to do things.3 researching the company.4 solving technical problems.5 understanding native speakers.6 to answer all my emails.7 renting a caravan in France.8 to take on more responsibility.9 doing things as others want them done.10 to do their own job properly.5AnswersTask One1 E2 F3 B4 G5 ATask Two6 A7 B8 D9 E 10 GPage 10 and 111Answers1 employee2 applicant3 interviewee4 job seeker5 participant6 graduate2Possible answers1 This applicant is very confident, perhaps over confident and his/her claims are not backed up by evidence.2 This applicant seems to have the appropriateskills and experience, but what happened to his/her own company? If he/she is so successful why is he/she looking for work in another company? Did he/she go bankrupt? What type of company was it?3 This candidate appears to be well qualified and seems modest, but reliable.3Possible answers (these are subjective and open to discussion)Necessary:1, 2, 3, 4, 8, 12, 14, 16, 17Optional:5, 6, 7, 9, 10, 11, 13, 15, 185Answers1 with2 would (should or must also possible)3 all4 not5 that6 against/tackling/onPage 12 and 131Answers1 The ship made for port because of severe weather conditions but hit some rocks near the coast.2 Three including this one.3 Suggested answer: Reasonable well. He explains the cause clearly and tries to put the accident in context.2Answers1 So, can you tell me2 is it?3 what are you intending4 Do you think that5 isn’t it?4Answers1 where you have worked before2 (that) you are an ambitious person?3 (that)you’ve gone as far as you can in your present job?4 who our main customers are?5Answers1 You’re married, aren’t you?2 You can’t start tomorrow, can you?3 You’ve only worked for smaller companies, haven’t you?4 You managed to find our offices easily, didn’t you?5 This is your first real job, isn’t it?6 You’d be able to work part-time, wouldn’t you?Page 14 and 152Answers1 C2 C3 E4 A5 B6 D7 A8 EPage 16 and 172AnswersLondon-subsidiaryLille-main plantSt Denis-R&D divisionCompiegne-warehousesParis-headquartersNantes, Lyon, Toulouse-sales officesFrankfurt, Milan, Madrid-sales offices3Answers1 A sales office is part of the company’s main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company.2 A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production(either manufacturing, assembly or packing).3 The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a company responsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division).4Answers1 took over2 expand3 set up4 go public5 went out of business6 made…redundant7 shut down8 sold off5Answers1 People are laid off for economic reasons, ie the company doesn’t have enough work for them. People are fired because their work or behaviour is unsatisfactory.2 Often the difference can be academic, buta take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.3 Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.6Answers1 F2 E3 G4 B5 A6 C7Possible answersOracle has chosen to expand by making acquisitions, sometimes of big companies with quite different skills.SAP grows mare organically and when it makes acquisitions they are smaller and more closely related to what they already do.SAP’S long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.Page 18 and 191Answers1 past continuous-used to describe a background event to a more important event, eg I was working at my desk when my boss came in to the room.2 simple past (passive)-used to describe events in the past: either single events or events in sequence, egThere was a knock at the door. I called ‘come in’ but no one replied.3 present perfect-used to describe either very recent past actions with a strong impact on the present or things which started in the past and are continuing now.4 past perfect-used to refer to a time earlier in the past than the main sequence of events or, as in the example here, in reported speech.5 used to (+ infinitive)-describes habits or routines that are no longer true now.6 past simple2Answers1 came2 was working3 was4 returned (or used to return, would return)5 used to hack (or hack if used to return used in 4)6 had hacked7 received8 opened9 was10 wanted11 saw12 was13 has employed14 have helped15 was taking/had taken16 gave5Answers1 He thinks that some will find opportunities in the newly merged company, some will leave, others will find it difficult to adapt.2 He is resigned. He repeats several times how sad he is, but says although he tried his best to find a ‘different conclusion’ it was not possible. Page 20 and 211AnswersOracle is a more stressful company to work in, but people can earn a lot of money. PeopleSoft was a more caring company, but people had a lot of responsibility put on them. Also they didn’t earn much money until they had established themselves.2Answers1 B2 A3 A4 C5 A6 B4Answers1 stockbrokers2 restaurants3 banks4 oil companiesPage 22 and 231Answers1 a large toy retailer (listed on the Stock Exchange)2 sales are flat and the share price has fallen by 2%2Answers1 not going to achieve the 20% growth target2 share price will fall as a result3 grow sales by an acquisition instead4 look for a medium-sized, well-established business; not necessarily toys, but in the leisure retail sector; report back in a monthPage 24 and 251Answers1 H2 D3 B4 C5 E6 A7 F8 GPage 26 and 272AnswersVerbs which should be deleted:1 do2 put up3 make4 tell5 carry out6 run7 put out8 publish9 make5Answers1 E2 D3 E4 B5 C6 C7 B8 APage 28 and 292Possible answers1 Make a speech/presentation at a farewell party2 Run a big TV and press advertising campaign3 Circulate a memo and publish a newsletter4 Run advertisements in the press5 Issue a press release and hold a news conference6 Post information about the job on relevant Internet sites, eg University websites, place an advertisement in the local/national press3Answers1 request2 reminder3 proposal4 announcement5 apology6 demand4Answers1 to work2 creating3 Correct4 meeting/that we meet5 to give6 tell you7 Correct8 of keeping9 to give10 that there would be11 for trying12 Correct5AnswersPersuade + someone + to doUrgeConvincePromise + to dothreatenundertakeadmit + doingdenycriticize + someone + for doingpraiseblamesuggest + doing/ + that someone should do proposerecommend6Possible answers1 that we send/sending2 about having to wait so long/about the food3 changing the colour of the walls4 to promote her/to give her a pay rise5 to finish it6 to check the orders7 of misleading people Page 30 and 313Answers1 The engineer hasn’t turned up to repair the customer’s line at his office.2 The engineer can come at 6 o’clock this evening or tomorrow morning at 9am (the operator also suggests that if it is tomorrow morning, incoming calls can be diverted to the customer’s mobile phone in the meantime).3 The customer accepts the second option.4Answers1 do apologise to2 ’ll look into it3 come straight back4 Would that be5 quite…that case6 ’ll see…bear with me7 acceptable to you8 ’d like toPage 32 and 332Answers1 I will2 I would like3 I will not know4 I cannot help…I am afraid5 It’s been…I’ve seen6 I’d have…I’d known7 I shouldn’t be…they’re late8 You mustn’t do3Answers1 however-but2 nevertheless-still’3 consequently-so4 owing to-because of5 moreover-what’s more6 following-after7 since-because8 besides-anywayPage 34 and 351AnswersAccept any answer that falls into the following categories:1 a date, eg 19822 a government department, eg Trade3 a certain group of people, eg graduates4 qualifications, eg previous experience5 do/have something, eg work as part of a team, have knowledge of selling6 to someone, eg the recruitment officer7 a date, eg 4th July2Answers1 20042 (any) government funding3 professionalise the industry4 one day5 personal lives6 (to) achieve their goals7 forward8 past mistakes9 job satisfaction10 £70 per hour11 considerable experience12 by text messagePage 36 and 373Answers1 unique2 competitive3 emotional4 added5 after-sales6 maker7 prospective4Possible answers1 ‘That’s OK. We can arrange credit finance.’2 ‘We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit.’3 ‘After a couple of months you will wonder how you ever lived without them.’4 ‘I think I should at least reserve it in your name in case anyone else tries to buy it.’5 ‘I think you are the sort of person who imposes their image on the car, not the other way round.’7Answers1 First speaker (Sarah): financial software Second speaker (Dale): cosmetics or bathroom Products (‘deodorants’)2 First speaker (Sarah): uses a technique called ‘relationship selling’, ie develops relationship slowly, is cooperative, honest, not pushySecond speaker (Dale): direct, persuasive, tells jokes and anecdotes, goes straight to the decision maker3 First speaker (Sarah): builds trust, people know what they are buying BUT takes time and sometimes no saleSecond speaker (Dale): gets results and is efficient BUT for some it could be too pushy8Answers1 strong, reliability2 technique3 prospect’s4 suited5 hard-sell6 perceived7 sustain8 buyer9 average10 move11 favourable9Possible answersAdvantages Disadvantages1reasonable reach and success;reasonableimpact; can betargeted bydifferent times ofday (housewives,commuters, etc)expensive; consumers can get annoyed with them2cheap; highsuccess rate; highimpactfairly limited reach3targeted; wide reach if bigtelevised event expensive; success difficult as it raises general awareness but can’t be linked to specific events4targeted;inexpensive;good reach consumer perception very poor; success rate around 1%5free; high success rate; high impact;good consumerperception reach is gradual and often slow6high impact;relatively cheap;good reach not easy to target a particular group7similaradvantages toword-of-mouthrecommendation,although not free success rate much lower than word-of-mouth (people may enjoy and share it but not necessarily buy product)8cheap; good reach; goodconsumerperception impact quite low and not targetedPage 38 and 393Answers1 B2 C3 A4 A5 C6 B7 A Page 40 and 411Answers1 present perfect (could be continuous or simple)2 past simple3 present continuous4 future perfect5 simple present6 present perfect (could be continuous or simple)7 will (future simple or continuous)8 past simple9 will (future simple or continuous)2Answers1 Over the past ten years2 Up to now3 A few years ago (also possible During the 80s)4 During the 1980s (also possible A few year ago)5 Sooner or latter (also possible In the next five years)6 By the year 20507 Nowadays4Answers1 raise2 risen3 fallen4 reduce5Answers1 increase, put up2 increased, gone up, soared3 gone down, decreased, dropped, collapsed4 cut, decrease, lower (drop also possible) Page 42 and 432Answers1 fluctuating (varying)2 recovered (bounced back)3 peak4 because of (as a result of, down to, owing to)5 it meant (had the effect)6 During (In)7 levelled off8 slightly (marginally)9 as much as10 led to (meant)11 decreased (declined, dropped, went down) 4Answers1 average growth in sales over the last two years and the relatively stable state of the market2 the launch of the new slow-release version of the drug3 Bayer having distribution problem4 just a seasonal factor5 the launch campaign of the new version of the drugPage 44 and 451AnswersStudents should pick out these main facts:Over the period 1980 to 2020 there is a steady rise in the number of cars from about 10 cars per 100 people to 16 cars per 100 people.The population in the same period more or less doubles to nearly 8 billion.The probable consequences are a lot more congestion and pollution3Answers1 It has three paragraphs:The first paragraph is an introduction (saying what the graph represents and what period it relates to).The second describes the development and trends.The third offers some general conclusions that can be drown from the information presented.2 The developments are not described in year-by-year or month-by-month detail, but in more general terms.Page 46 and 472Answers1 owe2 lend3 invoiced4 bet5 invest6 withdraw7 do8 save9 do10 repay3Answers1 You earn money from your work; you win money in a game, eg in a lottery; you make money from any kind of business deal or investment.2 Lend and borrow are like give and take.3 Wasting money is spending it in an unprofitable or unnecessary way.4 You can say How much does it cost? when something is for sale; when you say How much is it worth?, it is a question about an item’s value (ie it is not for sale).6Possible answers1 a noun phrase/something2 date/historical event3 a noun phrase/something/’education’4 a noun phrase/something5 adjective6 adverb or’ to some one’7 a noun phrase/something8 clause with subject and verb9 verb in infinitive form10 number or adjective11 a noun phrase/something12 adverb or prepositional phrase7Answers1 credit and debt2 the Great Depression3 college4 mortgage5 low6 irresponsibly7 down-payment8 economic growth continues9 save (their) money10 $12 trillion/twelve trillion dollars11 a time-bomb12 indefinitely9Answers1 to borrow more money against the value of your house when you have already done so once2 to put a deposit or first installment on something before paying the full amount3 the value of people’s properties will fall suddenly4 when your debts are greater than your assets5 64,000,000,000,000 (one million million) dollars Page 48 and 491Answers1 more comfortable…than2 the biggest…(in)3 not as expensive as4 the same…as5 different…to (note that from is also possible with different)6 similar to7 less…than8 twice as much…as2Answers1 much/far more comfortable…than2 by far the biggest…(in)3 not nearly as expensive as4 exactly the same…as5 completely different…to6 very similar to7 much/far less…than8 over twice as much…as4Answers1 by2 not3 than4 far/much5 nearly/almost6 exactly/practically/precisely7 at8 mostPage 50 and 512Answers1 income and expenditure2 assets and liabilities3 gross and net4 current and long-term (eg debt)5 profit and loss6 dividends and retained profit7 creditor and debtor8 accounts payable and receivable9 profitable and unprofitable3Answers1 assets2 liabilities3 fixed4 debtors5 payable6 loss7 expenditure8 profitable9 net10 dividends4Answers1 the first place you should go to2 literally a photograph, in other words, just apicture of a company’s finances at a particular point in time3 in a particular length of time4 what ultimately matters or is most important, ie in business, the bottom line is the profit5 make some basic calculations5Answers1 the turnover = total revenue (39,454.00)2 the profit made after tax = net income (1570.00)3 the value of the company = total equity (= total assets less total liabilities) (9,380.00)4 the cash still available after other investments = net change in cash (181.00)Page 52 and 531Answers1 sugar2 telephone3 vehicle insurance4 heating5 production workers6 lab equipment7 free samples8 bank charges2Answers1 labour costs (the wage bill), material costs, advertising expenditure, administrative costs, overheads (energy bill)2 labour costs3Answers1 I’d recommend2 see, What about3 Instead of, could4 (I have thought about this a lot and) for me5 advantage, would6 I hear, might Page 54 and 552AnswersB politician3AnswersC …if we just hold on a bit, then sooner or later another solution will present itself.4AnswersTask One1 B2 E3 H4 G5 DTask Two6 F7 G8 D9 A 10 Bpages 56 and 574Answers1He paid very quickly.2The item was well protected in the packaging it was posted in and its condition was as new.3The transaction was done without wasting time or money and the item was delivered quickly.4The seller didn’t send the item immediately.5The transaction took place without any problem.6Not to be trusted or depended upon. The items did not fit the description.7The item had some surface damage.8The goods were damaged in the post.9Be careful / Warning. Seller didn’t have the camera ready to send.6Possible answers1b2Mainly a, but also b if the hospital’s budget is tight.3Mainly a – reliability is the most important factor.4 b – there will be a lot of other suppliers competing on price for this business.5 a – reliability / quality is the most important factor.7AnswersMostly A:You want to co-operate at all times with your suppliers. But be careful: not everyone in business is as nice and trusting as you are.Mostly B:You are a principled person who looks for the win-win situation in deals.Mostly C:You’re a tough customer! There are no such things as friends for you in business, especially among your suppliers.pages 58 and 593Answers1out2their3that4which5than6into7as8such9this10may / might4Possible answers-The government could legislate to fix payment terms between suppliers and the supermarkets.-The suppliers could form an alliance and threaten not to supply the supermarkets until they improve their payment terms.-Suppliers and consumer associations could generate bad publicity for the supermarkets about this situation.5Answers1People wanting to use small local shops…2The supermarkets accused of unfair competition…3The companies dominating the market…4The money spent at Tesco…5Suppliers not accepting these terms…6The goods bought by consumers…7Suppliers unable to wait a long time for payment…6Possible answers- availability of the products- price- delivery time- quality of the products- frequency at which new products or product lines are added to the range- payment terms7Answers1C The Klik laminate flooring has been going really well here… Customers really love it.2A what would really help is more seasonal discounting.3A it’s very difficult for us to have a policy with you that’s different from all our other customer.4B It’s quite often the case that you don’t have exactly what we want in stock.5C It’s not really a problem of our own making. It’s a result of shortages in raw material and delays further up the supply chain.6B it’s a sensitive product to transport and store7C If they cant’ get what they want exactly when they want it, they’ll go elsewhere.pages 60 and 611Answers1 D2 E3 G4 A5 B6 I7 F8 H2Answers1have been2promises3was4seemed5broke6had got (also possible must have got) 7have tried8will be9am keeping10have I wantedpages 62 and 632Answers1 ’ll call back2 ’ll just get a pen3 ’ll put you4 ’ll get back to you5 ’ll make sure she gets6 ’ll just check7 ’ll see if she’s8 ’ll look forward3Answers1 supplier2 supplier3 customer4 supplier5 customer6 customer7 supplierpage 651Answers1 sincerely2 for3 in4 Following / Regarding5 As6 of7 order8 it9 grateful10 hesitate11 againpage 676AnswersTask one1C he takes on too much.. he spreads himself very thin, when he could hand more work out to others2H Cheryl’s not particularly brilliant3G he can be rude and too direct4D he doesn’t take on board what you are saying; he… takes it for granted that everyone has reached the same point in their thinking that he has5B… she’s a maverick, a kind of a loner; she’s difficult to get on with and doesn’t have the company’s interests at heartTask Two6F he’s not afraid to get his hands dirty7H is very good at getting everyone working in the most efficient way8B you can’t deny that he gets the most out of his staff9C he’s… clever, and he has lots of great ideas and vision10G She gives us a lot of praise; we get... 100% loyalty and encouragement7Answers1 He will do more menial jobs if they need to be done.2 Likes to be in control of every little detail (almost to the point of obsession); cannot delegate easily.3 Tries to do too many things at the same time.4 Challenges you (verbally).5 Doesn’t take account of the arguments or suggestions you present.6 To have a good relationship with.7 The company’s interests are not her principalconcern.pages 68 and 691Answers1 Too involved with the detail to be able to see the wider picture.Answers1 Triple Bottom Line2 environmental3 strongly linked4 government5 pressure6 reducing pollution7 on the workforce8 walk the talk9 stakeholders10 audits11 their actions12 financial results4Answers1 to make2 breaking3 crying4 doing, doing5 to be6 to be7 criticising8 to learn9 to walk10 digging7Possible answersAll these expressions take to + the gerund. Note that the structure to get used to + gerund is used to mean ‘become accustomed to’.1 to supporting local community projects.2 to taking off your shoes when you enter someone’s house.3 to going on holiday.4 to paying such a high price.pages 82 and 831Answers1 what is in the document which lists the points to be discussed at the meeting2 taking notes on what is said3 take a break4 in charge of / running5 summarise6 interrupt (quite informal)7 go to he next point8 has more expertise on this subject2Answers1 participant2 chairperson3 chairperson4 participant5 chairperson6 participant7 chairperson8 participant3Answers1 C2 B or A*3 D4 E5 A6 B or A*7 E4Answersbribery3insider dealing4breach of confidence7theft5misselling6pages 84 and 851C is the correct answer21B account – It’s the only word that takes the preposition for. Explain fits in meaning, but not grammatically (it is not followed by a preposition. How do we explain the large…).2D held – This is just a question of collocation. The expression is to be held responsible. The expression with take is to take responsibility for.3A scale – In this case it is the preposition before the noun which determines the answer, ie on a large scale. With extent and degree the preposition would be to – ie to such an extent, to such a degree.3Answers1 B2 A3 D4 A5 D6 B7 D8 D9 A10 Apages 86 and 872AnswersSimilar quality Negative quality1 practical impractical (also bulky)2 clever unwieldy3 state-of-the-art old-fashioned4 inexpensive over-priced5 dependable erratic6 efficient poor7 innovative unoriginal8 fast time-consuming9 up-market basic10 small bulky 6Answers1 at2 of3 in4 at5 to6 with7 in8 on9Answers1C I’d rather be selling a neat solution to an unsolved problem.2B He was on holiday for two weeks and had no-one… he felt he could ask to look after his plants.3B it allows you… to deliver exactly the amount of water indicated in the plant care instructions.4A This is a product that will appeal to everyone… Plant-carer is… aimed at the mass market5C It has the capability to transform this companypages 88 and 893Answers1D creating an innovative product… is not sufficient. It’s sustaining that difference that is really the key2C This doesn’t necessarily mean product innovation.3A Managers who think that innovation is a passport to greater market share… are fooling themselves.4E Your innovation is only a good one if customers respond to it and take it up.5D all to often they lack the courage to see them through… you do need to be incredibly bold.6A there is no correlation between the amount… spent on R&D and the innovative success of an organization.。

BEC剑桥商务英语考试教材

BEC剑桥商务英语考试教材

BEC剑桥商务英语考试教材一、《MARKETLEADER体验商务英语综合教程》内容简介:《体验商务英语》系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力。

该系列教材是在培生教育出版集团出版的MarketLeader和powerhouse系列教材的基础上改编的,由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。

点评:作为老牌商务英语品牌的引进教材,极好地保留着美国人的实用主义特点。

MarketLeader()注重于应用,尤其是每个单元的案例分析十分有利于体验式教学。

加上其文章都来自于FT,不但内容精炼,在应用的广泛度和流行程度上也做到了有力保证。

该系列教材非常适合公司英语培训、公司英语内训等教学使用,亚洲最大的公司英语培训公司马科里得的首选教材就是这套《MARKETLEADER体验商务英语综合教程》,就是看中它具有MBA特点的案例教学设计。

刚刚出版的第三版在应用的贴合度上又有不少改进,非常值得期待。

二、《新编剑桥商务英语》内容简介:剑桥商务英语证书(BEC)考试是一种全新的实用型考试,侧重考察真实工作环境中的英语交流能力,专为广大商务英语学习者量身定做,获得全球众多教育机构及企业的认可,并将其作为入学考试或招聘录用的英语语言水平要求。

《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容,如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考;还提供了内容高度凝练、充满趣味而且可以模仿的学习活动,是职场新人和广大师生们最理想的选择点评:这就是大家所熟知的BEC了,有相应的考试。

考试的分数能够代表你的商务英语运用能力,可以说是非常好的一本标准化英语教程,相比《MARKETLEADER体验商务英语综合教程》来说各具特色,被同样针对应试教学的`新东方广泛使用。

然而此教材可谓成也标准化,败也标准化。

科技英语教材 第 1 至 4 章 练习答案

科技英语教材 第 1 至 4 章 练习答案

参考答案第1章第1节翻译的标准第1节翻译练习11.动力装置是船舶的心脏。

(英语中一词多义的现象很普遍,翻译时要根据上下文判断多义词的准确含义,尤其是在翻译科技英语时,一定要选用恰当的中文词汇。

plant一词含义很多,但在此句中应该是“设备,装置”的意思。

)2.驱动这些机器的动力装置是一台50马力的感应电动机。

(该句也存在英语中一词多义的现象。

unit一词含义很多,但在此句中应该是“装置”而不是”单元”的意思。

)第1节翻译练习21.半导体装置也称为晶体管,在许多应用中替代电子管。

(不好)半导体器件也称为晶体管,在许多场合替代电子管。

(较好)2.狭窄的条件就意味着旅客的腿不能自由活动。

(不好)空间狭窄,旅客的两腿就不能自由活动。

(较好)3.所有物体被知道具有重量并占据空间。

(不好)我们知道,所有的物体都有重量并占据空间。

(较好)第1节翻译练习31.从水中把矿物质去除被叫做软化。

(欠佳)去除水中的矿物质叫做软化。

(简洁)2.属于双子叶的植物的典型的营养叶由两个主要部分组成:叶片和叶柄。

(欠佳) 双子叶植物典型的营养叶由两个主要部分组成:叶片和叶柄。

(简洁)第4节翻译的一般方法第4节翻译练习11.爱因斯坦的相对论是能解释这种现象的唯一的理论。

(直译)2.这四颗外层行星的内核可能都由金属,硅酸盐和水构成。

(意译)3.设计师必须备有所使用材料的储备表。

(意译)4.要使印刷品的质量达到要求,部件调试及修理就必须定期进行。

(意译)第4节翻译练习21.植物生长的各因素中最重要的是水的供应。

(合译)2.医生对血样作了分析,看是不是贫血症。

(分译)3.太阳的大小看起来有变化.这是由于靠近地平线的空气中有尘粒而引起的。

(分译) 4.这些石块和铁块的碎片大小不等,大的直径有1,000公里,小的不到1公里。

(分译) 5.制造过程可以分为单件生产和大量生产。

前者指的是生产少量的零件,后者则是指生产大量相同的零件。

(分译)第4节翻译练习31.制图学是研究绘制地图的科学。

大学英语职场英语教材答案

大学英语职场英语教材答案

大学英语职场英语教材答案大学英语职场英语教材是一本旨在帮助大学生提升职场英语能力的教材。

通过学习这本教材,学生可以掌握在职场中常用的英语词汇、语法和表达方式,提高与国际合作伙伴的交流能力。

以下是该教材的部分答案,希望对同学们的学习有所帮助。

Unit 1: Workplace Communication SkillsPart A: Listening Comprehension1. B. It is important to communicate effectively in the workplace.2. D. Speak clearly and confidently.3. A. Asking for clarification.4. C. Restate what you have understood to confirm understanding.5. B. Taking notes during a meeting.Part B: Speaking Practice1. Hi, my name is John. I'm an intern in the marketing department. Nice to meet you!2. Sure, I'd be happy to help. What specifically do you need assistance with?3. Could you please repeat that? I didn't quite catch what you said.4. I think it would be beneficial to schedule a meeting to discuss this in more detail. What time works for you?5. I apologize for the misunderstanding. Let's go over the instructions again to make sure we are on the same page.Unit 2: Writing Effective EmailsPart A: Reading Comprehension1. C. To provide guidance on writing professional emails.2. D. Use a professional and concise tone in email communication.3. B. Include a clear subject line.4. A. Avoid using emojis in work-related emails.5. C. Proofread and edit before sending the email.Part B: Writing PracticeDear Mr. Smith,I hope this email finds you well. I am writing to discuss the upcoming project deadline. According to our records, the deadline for submitting the project report is next Friday, May 15th. However, due to unforeseen challenges, we are requesting a two-day extension until Sunday, May 17th.We understand the importance of meeting deadlines and assure you that we are working diligently to complete the project on time. We have encountered unexpected delays in gathering the necessary data, which has affected our progress. With the additional two days, we will be able to finalize the report and ensure its quality.Thank you for your understanding and support. We value your guidance and trust in our capabilities. Please let us know if the extension is feasible,and if there are any specific requirements or adjustments you would like us to make. We look forward to your response.Best regards,JohnUnit 3: Business PresentationsPart A: Listening Comprehension1. D. To introduce a new marketing strategy.2. A. By providing data and statistics.3. B. Use visual aids such as graphs and charts.4. C. Practice the presentation beforehand.5. B. Ask for feedback from colleagues.Part B: Speaking PracticeGood morning, ladies and gentlemen,Thank you for giving me the opportunity to present our new marketing strategy. Today, I would like to share with you our plans to increase brand awareness and expand our market share.First, let's take a look at the current market trends. As you can see from the graph, the demand for our products has been steadily increasing over the past year. However, there is still room for growth, especially in the younger demographic.To capture this market, we have developed a comprehensive marketing campaign that focuses on social media platforms. By leveraging popular influencers and utilizing targeted advertisements, we aim to reach a wider audience and generate greater engagement.Furthermore, we will be launching a series of promotional events and contests to create buzz and excitement around our brand. Through these initiatives, we expect to not only increase sales but also enhance brand loyalty and customer retention.In conclusion, our new marketing strategy is designed to drive growth and strengthen our position in the market. We are confident that with the right execution, we will achieve our goals and exceed expectations.Thank you for your time and attention. I am now open to any questions you may have.Unit 4: Interview SkillsPart A: Reading Comprehension1. D. To provide tips for successful job interviews.2. B. Research the company and prepare relevant questions.3. C. Dress appropriately and maintain good body language.4. A. Show enthusiasm and highlight relevant skills and experiences.5. D. Follow up with a thank-you email or note.Part B: Speaking PracticeInterviewer: Can you tell me about yourself and why you are interested in this position?Candidate: Certainly. My name is Sarah, and I recently graduated with a degree in Business Administration. I have a strong interest in the finance industry and have been following your company for quite some time. I am particularly drawn to your innovative approach and commitment to client satisfaction. I believe my skills in financial analysis and excellent communication can contribute significantly to the team.Interviewer: How do you handle conflicts in the workplace?Candidate: When faced with conflicts, I always strive to maintain a calm and professional demeanor. I believe in open and honest communication, and I would first try to understand the perspectives of all parties involved. If necessary, I would suggest a meeting to discuss the issue and find a mutually beneficial solution. I believe that conflicts, when managed properly, can lead to positive outcomes and stronger team dynamics.以上是大学英语职场英语教材的部分答案。

大学英语教材答案整本翻译

大学英语教材答案整本翻译

大学英语教材答案整本翻译[注意:本文所述是虚构的,仅用于展示写作技巧和格式] Unit 1: Introduction to English Language Learning Exercise 1: Vocabulary Building1. accessibility (n.) - 可接近性,可进入性2. biliterate (adj.) - 双文化通3. colloquial (adj.) - 口头的,口语的4. differentiate (v.) - 区分,辨别5. encompass (v.) - 包括,涵盖6. fundamental (adj.) - 基础的,根本的7. heterogeneous (adj.) - 异种的,各异的8. intermediate (adj.) - 中级的,居中的9. linguistics (n.) - 语言学10. monolingual (adj.) - 单一语言的,只通一种语言的Exercise 2: Grammar1. Transform the following sentences into passive voice:a) They built a new library in the city center.b) The company will release a new product next month.c) We have invited Professor Lee to give a lecture.d) People should respect each other's opinions.2. Correct the grammatical errors in the following sentences:a) I have went to the supermarket yesterday.b) She don't like vegetables.c) He don't know how to swim.d) They was studying for the exam last night.Exercise 3: Reading Comprehension1. Choose the correct answer to complete the following passage:The Mona Lisa is one of Leonardo da Vinci's most famous paintings. It was painted between 1503 and 1506 and is believed to be a portrait of Lisa Gherardini, a noblewoman from Florence, Italy. The painting is renowned for the enigmatic smile of the subject, as well as da Vinci's use of sfumato. Sfumato is a technique in which layers of paint are applied to create a hazy, smoky effect. The Mona Lisa is now housed in the Louvre Museum in Paris, France.a) famousb) paintingc) smiled) sfumato2. Answer the following questions based on the passage:a) When was the Mona Lisa painted?b) Who is believed to be the subject of the painting?c) What is sfumato?d) Where is the Mona Lisa currently located?Unit 2: Listening and SpeakingExercise 1: Listening Comprehension1. Listen to the following audio and answer the questions:Audio Transcript:Hello, everyone! Welcome to today's lecture on climate change. In this lecture, we will discuss the causes and consequences of global warming. Please take notes as we go along. Let's begin.a) What is the topic of the lecture?b) What will be discussed in the lecture?2. Listen to the following conversation and complete the sentences with the missing information:A: What time does the library open?B: The library opens at ________ in the morning and closes at ________ in the evening.a) What time does the library open?b) What time does the library close?Exercise 2: Speaking1. Role-play the following dialogue:A: Excuse me, can you help me find the bookstore?B: Sure! The bookstore is on the second floor, next to the coffee shop. Just take the escalator to the right, and you'll see it on your left.A: Thank you so much for your help!B: You're welcome. Have a great day!2. Discuss the following question with a partner:Do you prefer studying alone or in a group? Why?Unit 3: WritingExercise 1: Essay WritingWrite an essay of at least 200 words on the topic: "The Impact of Social Media on Society."Exercise 2: Business Letter WritingWrite a business letter to a potential client, introducing your company's new product and explaining its features and benefits.Exercise 3: Summary WritingWrite a summary of the following passage in about 100 words:The Industrial Revolution was a period of significant economic and technological growth that occurred in the late 18th and early 19th centuries.It marked a shift from agrarian societies to industrialized ones, with the introduction of new manufacturing processes and the use of steam power. This revolution had profound effects on society, including urbanization, the rise of capitalism, and changes in working conditions. It laid the foundation for modern industrialized societies and shaped the world as we know it today.以上是本教材的翻译答案,希望能对您的学习有所帮助。

bec大学英语教材答案

bec大学英语教材答案

bec大学英语教材答案BE C大学英语教材答案Unit 1: Getting StartedSection 1: Warm-up ExercisesExercise 1:1. b) Well, let me think.2. c) Sorry, I forgot.3. a) I'm not sure, but I think it's...4. c) Can you repeat that, please?5. a) Could you speak more slowly, please?6. b) I'm sorry, I don't understand.Exercise 2:1. Am I right?2. Are you sure about that?3. Do you have any idea?4. Have you heard about it?5. Can anyone help me out?6. Could you explain it to me?Section 2: ListeningExercise 1:1. C2. A3. BExercise 2:1. documentary2. commercials3. weather report4. interview5. music showSection 3: SpeakingExercise 1:1. It was interesting.2. I found it boring.3. Yes, it was quite amusing.4. No, I thought it was confusing.5. I couldn't follow the plot.6. I really enjoyed it.Exercise 2:1. I agree with you.2. I disagree.3. I have a different opinion.4. That's a good point.5. I've never thought about it that way.6. I think we should consider both sides. Unit 2: Everyday EnglishSection 1: VocabularyExercise 1:1. a) delicious2. c) comfortable3. b) important4. c) interesting5. a) difficult6. b) noisy7. c) beautifulExercise 2:1. tasty2. cozy3. significant4. fascinating5. challenging6. loud7. gorgeousSection 2: GrammarExercise 1:1. She wants to become a doctor.2. We need to buy some groceries.3. He likes to play basketball.4. They don't want to go home yet.5. I need to finish my homework.6. She enjoys singing and dancing. Exercise 2:1. Do you like to swim?2. Does he enjoy reading books?3. Are they going to the party tomorrow?4. Did you eat lunch already?5. Have they seen that movie before?6. Has she finished her work yet?Section 3: ConversationExercise 1:1. Can you help me with this?2. I'm sorry, I can't right now.3. Sure, no problem.4. What do you need help with?5. Thank you, you're so kind.Exercise 2:1. What's your favorite hobby?2. How often do you go swimming?3. Where do you usually spend your weekends?4. Why do you like playing guitar?5. Who taught you how to cook?Unit 3: TravelSection 1: ReadingExercise 1:1. a) adventure2. b) explore3. c) landmarks4. a) accommodations5. c) attractionsExercise 2:1. It means to go to different places and experience new things.2. She enjoys visiting famous sights and trying local food.3. Yes, she does. She wants to learn about different cultures.4. She finds the architecture and history fascinating.5. She always takes lots of photos to remember her trips. Section 2: WritingExercise 1:Write a 100-word description of your dream vacation destination. Exercise 2:Write a 150-word travel guide for a city you have visited.Unit 4: TechnologySection 1: VocabularyExercise 1:1. b) browse2. c) download3. a) upload4. c) streaming5. b) updateExercise 2:1. search engine2. social media3. email4. online shopping5. video callsSection 2: GrammarExercise 1:1. Have you ever been to Japan?2. She has already finished her homework.3. They haven't watched that movie yet.4. Have you started learning French?5. He has just bought a new car.6. I haven't seen him in a long time. Exercise 2:1. Did you use your phone to take pictures?2. Have you ever tried virtual reality?3. Is she going to attend the conference?4. Will they finish the project on time?5. Have you sent the email yet?6. Did they find a solution to the problem?Section 3: DiscussionExercise 1:1. What is your favorite app and why?2. Do you think technology has made our lives easier or more complicated? Why?3. How often do you use social media? What do you use it for?4. What are the advantages and disadvantages of online shopping?5. Would you consider a career in technology? Why or why not?。

BEC高级教材答案完整

BEC高级教材答案完整

Page 6 and 73Answers1 retire2 joined3 reward4 laid off5 trained6 leave7 recruits8 flexible9 temporary10 day off5Answers1 employment (also employer, employee)2 promotion (also promoter)3 retirement (also retiree)4 resignation5 training (also trainer, trainee)6 recruitment (also recruiter)7 application (also applicant)8 dismissal9 pay (also payment)10 reward9Answers1 not interested in working hard2 people in their twenties3 getting what you want as soon as you demand it4 parents and colleges who overprotect and spoil young people5 your generation gave us everything we wanted6 to work very hard for you7 to sit quietly in a little officePage 8 and 91Answers+ gerund (-ing) + to + infinitive (to do)be good at plan/intend/aimbe worth failhave trouble/difficulty be reluctantsucceed in hope/expectthink about/consider manageenjoy decideavoid haveinvolve be willing/preparedbe used to/accustomed to2Possible answers1 to take up a new sport.2 persuading people to do things.3 researching the company.4 solving technical problems.5 understanding native speakers.6 to answer all my emails.7 renting a caravan in France.8 to take on more responsibility.9 doing things as others want them done.10 to do their own job properly.5AnswersTask One1 E2 F3 B4 G5 ATask Two6 A7 B8 D9 E 10 GPage 10 and 111Answers1 employee2 applicant3 interviewee4 job seeker5 participant6 graduate2Possible answers1 This applicant is very confident, perhaps over confident and his/her claims are not backed up by evidence.2 This applicant seems to have the appropriate skills and experience, but what happened to his/her own company? If he/she is so successful why is he/she looking for work in another company? Did he/she go bankrupt? What type of company was it?3 This candidate appears to be well qualified and seems modest, but reliable.3Possible answers (these are subjective and open to discussion)Necessary:1, 2, 3, 4, 8, 12, 14, 16, 17Optional:5, 6, 7, 9, 10, 11, 13, 15, 185Answers1 with2 would (should or must also possible)3 all4 not5 that6 against/tackling/onPage 12 and 131Answers1 The ship made for port because of severe weather conditions but hit some rocks near the coast.2 Three including this one.3 Suggested answer: Reasonable well. He explains the cause clearly and tries to put the accident in context.2Answers1 So, can you tell me2 is it?3 what are you intending4 Do you think that5 isn’t it?4Answers1 where you have worked before2 (that) you are an ambitious person?3 (that)you’ve gone as far as you can in your present job?4 who our main customers are?5Answers1 You’re married, are n’t you?2 You can’t start tomorrow, can you?3 You’ve only worked for smaller companies, haven’t you?4 You managed to find our offices easily, didn’t you?5 This is your first real job, isn’t it?6 You’d be able to work part-time, wouldn’t you?Page 14 and 152Answers1 C2 C3 E4 A5 B6 D7 A8 EPage 16 and 172AnswersLondon-subsidiaryLille-main plantSt Denis-R&D divisionCompiegne-warehousesParis-headquartersNantes, Lyon, Toulouse-sales officesFrankfurt, Milan, Madrid-sales offices3Answers1 A sales office is part of the company’s main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company.2 A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production (either manufacturing, assembly or packing).3 The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a company responsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division).4Answers1 took over2 expand3 set up4 go public5 went out of business6 made…redundant7 shut down8 sold off5Answers1 People are laid off for economic reasons, ie the company doesn’t have enough work for them. People are fired because their work or behaviour is unsatisfactory.2 Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.3 Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.6Answers1 F2 E3 G4 B5 A6 C7Possible answersOracle has chosen to expand by making acquisitions, sometimes of big companies with quite different skills.SAP grows mare organically and when it makes acquisitions they are smaller and more closely related to what they already do.SAP’S long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.Page 18 and 191Answers1 past continuous-used to describe a background event to a more important event, eg I was working at my desk when my boss came in to the room.2 simple past (passive)-used to describe events in the past: either single events or events in sequence, egThere was a knock at the door. I called ‘come in’ but no one replied.3 present perfect-used to describe either very recent past actions with a strong impact on the present or things which started in the past and are continuing now.4 past perfect-used to refer to a time earlier in the past than the main sequence of events or, as in the example here, in reported speech.5 used to (+ infinitive)-describes habits or routines that are no longer true now.6 past simple2Answers1 came2 was working3 was4 returned (or used to return, would return)5 used to hack (or hack if used to return used in 4)6 had hacked7 received8 opened9 was10 wanted11 saw12 was13 has employed14 have helped15 was taking/had taken16 gave5Answers1 He thinks that some will find opportunities in the newly merged company, some will leave, others will find it difficult to adapt.2 He is resigned. He repeats several times how sad he is, but says although he tried his best to find a ‘different conclusion’ it was not possible.Page 20 and 211AnswersOracle is a more stressful company to work in, but people can earn a lot of money. PeopleSoft was a more caring company, but people had a lot of responsibility put on them. Also they didn’t earn much money until they had established themselves.2Answers1 B2 A3 A4 C5 A6 B4Answers1 stockbrokers2 restaurants3 banks4 oil companiesPage 22 and 231Answers1 a large toy retailer (listed on the Stock Exchange)2 sales are flat and the share price has fallen by 2%2Answers1 not going to achieve the 20% growth target2 share price will fall as a result3 grow sales by an acquisition instead4 look for a medium-sized, well-established business; not necessarily toys, but in the leisure retail sector; report back in a monthPage 24 and 251Answers1 H2 D3 B4 C5 E6 A7 F8 GPage 26 and 272AnswersVerbs which should be deleted:1 do2 put up3 make4 tell5 carry out6 run7 put out8 publish9 make5Answers1 E2 D3 E4 B5 C6 C7 B8 APage 28 and 292Possible answers1 Make a speech/presentation at a farewell party2 Run a big TV and press advertising campaign3 Circulate a memo and publish a newsletter4 Run advertisements in the press5 Issue a press release and hold a news conference6 Post information about the job on relevant Internet sites, eg University websites, place an advertisement in the local/national press3Answers1 request2 reminder3 proposal4 announcement5 apology6 demand4Answers1 to work2 creating3 Correct4 meeting/that we meet5 to give6 tell you7 Correct8 of keeping9 to give10 that there would be11 for trying12 Correct5AnswersPersuade + someone + to doUrgeConvincePromise + to dothreatenundertakeadmit + doingdenycriticize + someone + for doingpraiseblamesuggest + doing/ + that someone should doproposerecommend6Possible answers1 that we send/sending2 about having to wait so long/about the food3 changing the colour of the walls4 to promote her/to give her a pay rise5 to finish it6 to check the orders7 of misleading peoplePage 30 and 313Answers1 The engineer hasn’t turned up to repair the customer’s line at his office.2 The engineer can come at 6 o’clock this evening or tomorrow morning at 9am (the operator also suggests that if it is tomorrow morning, incoming calls can be diverted to the customer’s mobile phone in the meantime).3 The customer accepts the second option.4Answers1 do apologise to2 ’ll look into it3 come straight back4 Would that be5 quite…that case6 ’ll see…bear with me7 acceptable to you8 ’d like toPage 32 and 332Answers1 I will2 I would like3 I will not know4 I cannot help…I am afraid5 It’s been…I’ve seen6 I’d have…I’d known7 I shouldn’t be…they’re late8 You mustn’t doAnswers1 however-but2 nevertheless-still’3 consequently-so4 owing to-because of5 moreover-what’s more6 following-after7 since-because8 besides-anywayPage 34 and 351AnswersAccept any answer that falls into the following categories:1 a date, eg 19822 a government department, eg Trade3 a certain group of people, eg graduates4 qualifications, eg previous experience5 do/have something, eg work as part of a team, have knowledge of selling6 to someone, eg the recruitment officer7 a date, eg 4th July2Answers1 20042 (any) government funding3 professionalise the industry4 one day5 personal lives6 (to) achieve their goals7 forward8 past mistakes9 job satisfaction10 £70 per hour11 considerable experience12 by text messagePage 36 and 373Answers1 unique2 competitive3 emotional4 added5 after-sales6 maker7 prospective4Possible answers1 ‘That’s OK. We can arrange credit finance.’2 ‘We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit.’3 ‘After a couple of months you will wonder how you ever lived without them.’4 ‘I think I should at least reserve it in your name in case anyone else tries to buy it.’5 ‘I think you are the sort of person who imposes their image on the car, not the other way round.’7Answers1 First speaker (Sarah): financial softwareSecond speaker (Dale): cosmetics or bathroomProducts (‘deodorants’)2 First speaker (Sarah): uses a technique called ‘relationship selling’, ie develops relationship slowly, is cooperative, honest, not pushySecond speaker (Dale): direct, persuasive, tells jokes and anecdotes, goes straight to the decision maker3 First speaker (Sarah): builds trust, people know what they are buying BUT takes time and sometimes no saleSecond speaker (Dale): gets results and is efficient BUT for some it could be too pushy8Answers1 strong, reliability2 technique3 prospect’s4 suited5 hard-sell6 perceived7 sustain8 buyer9 average10 move11 favourablePage 38 and 393Answers1 B2 C3 A4 A5 C6 B7 APage 40 and 411Answers1 present perfect (could be continuous or simple)2 past simple3 present continuous4 future perfect5 simple present6 present perfect (could be continuous or simple)7 will (future simple or continuous)8 past simple9 will (future simple or continuous)Answers1 Over the past ten years2 Up to now3 A few years ago (also possible During the 80s)4 During the 1980s (also possible A few year ago)5 Sooner or latter (also possible In the next five years)6 By the year 20507 Nowadays4Answers1 raise2 risen3 fallen4 reduce5Answers1 increase, put up2 increased, gone up, soared3 gone down, decreased, dropped, collapsed4 cut, decrease, lower (drop also possible)Page 42 and 432Answers1 fluctuating (varying)2 recovered (bounced back)3 peak4 because of (as a result of, down to, owing to)5 it meant (had the effect)6 During (In)7 levelled off8 slightly (marginally)9 as much as10 led to (meant)11 decreased (declined, dropped, went down)4Answers1 average growth in sales over the last two years and the relatively stable state of the market2 the launch of the new slow-release version of the drug3 Bayer having distribution problem4 just a seasonal factor5 the launch campaign of the new version of the drugPage 44 and 451AnswersStudents should pick out these main facts:Over the period 1980 to 2020 there is a steady rise in the number of cars from about 10 cars per 100 people to 16 cars per 100 people.The population in the same period more or less doubles to nearly 8 billion.The probable consequences are a lot more congestion and pollution3Answers1 It has three paragraphs:The first paragraph is an introduction (saying what the graph represents and what period it relates to).The second describes the development and trends.The third offers some general conclusions that can be drown from the information presented.2 The developments are not described in year-by-year or month-by-month detail, but in more general terms.Page 46 and 472Answers1 owe2 lend3 invoiced4 bet5 invest6 withdraw7 do8 save9 do10 repay3Answers1 You earn money from your work; you win money in a game, eg in a lottery; you make money from any kind of business deal or investment.2 Lend and borrow are like give and take.3 Wasting money is spending it in an unprofitable or unnecessary way.4 You can say How much does it cost? when something is for sale; when you say How much is it worth?, it is a question about an item’s value (ie it is not for sale).Possible answers1 a noun phrase/something2 date/historical event3 a noun phrase/something/’education’4 a noun phrase/something5 adjective6 adverb or’ to some one’7 a noun phrase/something8 clause with subject and verb9 verb in infinitive form10 number or adjective11 a noun phrase/something12 adverb or prepositional phrase7Answers1 credit and dept2 the Great Depression3 college4 mortgage5 low6 irresponsibly7 down-payment8 economic growth continues9 save (their) money10 $12 trillion/twelve trillion dollars11 a time-bomb12 indefinitely9Answers1 to borrow more money against the value of your house when you have already done so once2 to put a deposit or first instalment on something before paying the full amount3 the value of people’s properties will fall suddenly4 when your debts are greater than your assets5 64,000,000,000,000 (one million million) dollarsPage 48 and 491Answers1 more comfortable…than2 the biggest…(in)3 not as expensive as4 the same…as5 different…to (note that from is also possible with different)6 similar to7 less…than8 twice as much…as2Answers1 much/far more comfortable…than2 by far the biggest…(in)3 not nearly as expensive as4 exactly the same…as5 completely different…to6 very similar to7 much/far less…than8 over twice as much…as4Answers1 by2 not3 than4 far/much5 nearly/almost6 exactly/practically/precisely7 at8 mostPage 50 and 512Answers1 income and expenditure2 assets and liabilities3 gross and net4 current and long-term (eg debt)5 profit and loss6 dividends and retained profit7 creditor and debtor8 accounts payable and receivable9 profitable and unprofitableAnswers1 assets2 liabilities3 fixed4 debtors5 payable6 loss7 expenditure8 profitable9 net10 dividends4Answers1 the first place you should go to2 literally a photograph, in other words, just a picture of a company’s finances at a particular point in time3 in a particular length of time4 what ultimately matters or is most important, ie in business, the bottom line is the profit5 make some basic calculations5Answers1 the turnover = total revenue (39,454.00)2 the profit made after tax = net income (1570.00)3 the value of the company = total equity (= total assets less total liabilities) (9,380.00)4 the cash still available after other investments = net change in cash (181.00)Page 52 and 531Answers1 sugar2 telephone3 vehicle insurance4 heating5 production workers6 lab equipment7 free samples8 bank chargesAnswers1 labour costs (the wage bill), material costs, advertising expenditure, administrative costs, overheads (energy bill)2 labour costs3Answers1 I’d recommend2 see, What about3 Instead of, could4 (I have thought about this a lot and) for me5 advantage, would6 I hear, mightPage 54 and 552AnswersB politician3AnswersC …if we just hold on a bit, then sooner or later another solution will present itself.4AnswersTask One1 B2 E3 H4 G5 DTask Two6 F7 G8 D9 A 10 Bpages 56 and 574Answers1 He paid very quickly.2 The item was well protected in the packaging it was posted in and its condition was as new.3 The transaction was done without wasting time or money and the item was delivered quickly.4 The seller didn’t send the item immediately.5 The transaction took place without any problem.6 Not to be trusted or depended upon. The items did not fit the description.7 The item had some surface damage.8 The goods were damaged in the post.9 Be careful / Warning. Seller didn’t have the camera ready to send.6Possible answers1 b2 Mainly a, but also b if the hospital’s budget is tight.3 Mainly a – reliability is the most important factor.4 b –there will be a lot of other suppliers competing on price for this business.5 a – reliability / quality is the most important factor.7AnswersMostly A:You want to co-operate at all times with your suppliers. But be careful: not everyone in business is as nice and trusting as you are.Mostly B:You are a principled person who looks for the win-win situation in deals.Mostly C:You’re a tough customer! There are no such things as friends for you in business, especially among your suppliers.pages 58 and 593Answers1 out2 their3 that4 which5 than6 into7 as8 such9 this10 may / might4Possible answers- The government could legislate to fix payment terms between suppliers and the supermarkets.- The suppliers could form an alliance and threaten not to supply the supermarkets until they improve their payment terms.- Suppliers and consumer associations could generate bad publicity for the supermarkets about this situation.5Answers1 People wanting to use small local shops…2 The supermarkets accused of unfair competition…3 The companies dominating the market…4 The money spent at Tesco…5 Suppliers not accepting these terms…6 The goods bought by consumers…7 Suppliers unable to wait a long time for payment…6Possible answers- availability of the products- price- delivery time- quality of the products- frequency at which new products or product lines are added to the range- payment terms7Answers1 C The Klik laminate flooring has been going really well here… Customers really love it.2 A what would really help is more seasonal discounting.3 A it’s very difficult for us to have a policy with you that’s different from all our other customer.4 B It’s quite often the case that you don’t have exactly what we want in stock.5 C It’s not really a problem of our own making. It’s a result of shortages in raw material and delays further up the supply chain.6 B it’s a sensitive product to transport and store7 C If they cant’ get what they want exactly when they want it, they’ll go elsewhere.pages 60 and 611Answers1 D2 E3 G4 A5 B6 I7 F2Answers1 have been2 promises3 was4 seemed5 broke6 had got (also possible must have got)7 have tried8 will be9 am keeping10 have I wantedpages 62 and 632Answers1 ’ll call back2 ’ll just get a pen3 ’ll put you4 ’ll get back to you5 ’ll make sure she gets6 ’ll just check7 ’ll see if she’s8 ’ll look forward3Answers1 supplier2 supplier3 customer4 supplier5 customer6 customer7 supplierpage 651Answers1 sincerely2 for3 in4 Following / Regarding6 of7 order8 it9 grateful10 hesitate11 againpage 676AnswersTask one1 C he takes on too much.. he spreads himself very thin, when he could hand more work out to others2 H Cheryl’s not particularly brilliant3 G he can be rude and too direct4 D he doesn’t take on board what you are saying; he… takes it for granted that everyone has reached the same point in their thinking that he has5 B … sh e’s a maverick, a kind of a loner; she’s difficult to get on with and doesn’t have the company’s interests at heartTask Two6 F he’s not afraid to get his hands dirty7 H is very good at getting everyone working in the most efficient way8 B you can’t deny that he gets the most out of his staff9 C he’s… clever, and he has lots of great ideas and vision10 G She gives us a lot of praise; we get... 100% loyalty and encouragement7Answers1 He will do more menial jobs if they need to be done.2 Likes to be in control of every little detail (almost to the point of obsession); cannot delegate easily.3 Tries to do too many things at the same time.4 Challenges you (verbally).5 Doesn’t take account of the arguments or suggestions you present.6 To have a good relationship with.7 The company’s interests are not her principal concern.pages 68 and 691Answers1 Too involved with the detail to be able to see the wider picture.Answers1 Triple Bottom Line2 environmental3 strongly linked4 government5 pressure6 reducing pollution7 on the workforce8 walk the talk9 stakeholders10 audits11 their actions12 financial results4Answers1 to make2 breaking3 crying4 doing, doing5 to be6 to be7 criticising8 to learn9 to walk10 digging7Possible answersAll these expressions take to + the gerund. Note that the structure to get used to + gerund is used to mean ‘become accustomed to’.1 to supporting local community projects.2 to taking off your shoes when you enter someone’s house.3 to going on holiday.4 to paying such a high price.pages 82 and 831Answers1 what is in the document which lists the points to be discussed at the meeting2 taking notes on what is said3 take a break4 in charge of / running5 summarise6 interrupt (quite informal)7 go to he next point8 has more expertise on this subject2Answers1 participant2 chairperson3 chairperson4 participant5 chairperson6 participant7 chairperson8 participant3Answers1 C2 B or A*3 D4 E5 A6 B or A*7 E4Answersbribery 3insider dealing 4breach of confidence 7theft 5misselling 6pages 84 and 851C is the correct answer21 B account –It’s the only word that takes the preposition for. Explain fits in meaning, but not grammatically (it is not followed by a preposition. How do we explain the large…).2 D held –This is just a question of collocation. The expression is to be held responsible. The expression with take is to take responsibility for.3 A scale –In this case it is the preposition before the noun which determinesthe answer, ie on a large scale. With extent and degree the preposition would be to– ie to such an extent, to such a degree.3Answers1 B2 A3 D4 A5 D6 B7 D8 D9 A10 Apages 86 and 872AnswersSimilar quality Negative quality1 practical impractical (also bulky)2 clever unwieldy3 state-of-the-art old-fashioned4 inexpensive over-priced5 dependable erratic6 efficient poor7 innovative unoriginal8 fast time-consuming9 up-market basic10 small bulky6Answers1 at2 of3 in4 at5 to6 with7 in8 on9Answers1 C I’d rather be selling a neat solution to an unsolved problem.2 B He was on holiday for two weeks and had no-one… he felt he could ask to look after his plants.3 B it allows you…to deliver exactly the amount of water indicated in the plant care instructions.4 A This is a product that will appeal to everyone…Plant-carer is…aimed at the mass market5 C It has the capability to transform this companypages 88 and 893Answers1 D creating an innovative product… is not sufficient. It’s sustaining that difference that is really the key2 C This doesn’t necessarily mean product innovation.3 A Managers who think that innovation is a passport to greater market share…are fooling themselves.4 E Your innovation is only a good one if customers respond to it and take it up.5 D all to often they lack the courage to see them through… you do need to be incredibly bold.6 A there is no correlation between the amount…spent on R&D and the innovative success of an organization.7 B The real driver of innovation is growing market competition8 B If that comes about by a 1% investment of revenue in R&D, then good luck to the company. If it takes 10%... that is fine, too.4Answers1 B2 D3 A4 C5 Epages 90 and 912Answers1 stumbling (a stumbling block)2 scratch (to start from scratch)3 wheel (to reinvent the wheel)4 plain (to be plain sailing)5 spiralled (to spiral out of control)6 teething (to have teething problems)7 ground (to find some middle ground)8 shaped (to go pear-shaped)3AnswersThe meanings of the phrases are as follows1 an obstacle2 begin at the very beginning3 create something that has already been created4 progressing without any difficulties5 gone up and up without apparent limits6 inevitable problems that you get when you implement something new (ie you expect these problems –they’re normal)7 compromise8 goes wrong5Possible answers1 We would be prepared to move a little on (the) price if you (could) increase your order.2 Would you be able to delver 1,000 units to us as soon as possible?3 We would have difficulty agreeing to those terms as they are.4 We would ask you to consider it from our point of view.5 Manufacturing only 100 wouldn’t really be viable.6 I’d like a little time to think about that, (if you don’t mind).7 And how would this benefit our company (exactly)? / What benefit would there be for our company (exactly)?page 923Possible answerC I think that’s a fair request and I’ll see what we can do.page 94 and 953Point out to students that the wrong options are often referred to as ‘distractors’because they deliberately try to distract the reader from the correct answer; the key words in them often appear in the text, but what is being expressed is not accurate. Stress that students therefore need to read the options and text very carefully indeed so as not to be ‘caught out’.。

大学商务英语教材答案

大学商务英语教材答案

大学商务英语教材答案Unit 1: Introduction to Business EnglishExercise 1: Multiple Choice1. B2. A3. C4. B5. A6. C7. B8. C9. A10. BExercise 2: True or False1. True2. True3. False4. False5. FalseExercise 3: Fill in the Blanks1. global2. multinational3. economy4. communication5. negotiationsExercise 4: Sentence Completion1. facilitate2. enhance3. crucial4. proficient5. interactUnit 2: Business Communication Exercise 1: Matching1. G2. C3. B4. E5. I6. A7. H8. D9. FExercise 2: Sentence Transformation1. Could you please provide me with the necessary information?2. I would appreciate it if you could send me the report by Friday.3. I was wondering if you would be available for a meeting next week.4. I am writing to inquire about the possibility of a collaboration.5. Can you let me know if there are any available vacancies in your company?Exercise 3: Business Letter Writing[Your Name][Your Position][Your Company][Date][Recipient's Name][Recipient's Position][Recipient's Company][Address]Dear [Recipient's Name],I am writing to express my interest in [specific product/service] offered by your company, as advertised in [source]. Having thoroughly researched the market, I believe that your product/service aligns perfectly with our company's requirements.At [Your Company], we strive to provide our clients with top-quality solutions to enhance their business operations. After reviewing your product/service, we are confident that it can bring significant benefits to our organization. We are particularly impressed with [specific feature/benefit] and believe it would greatly streamline our processes.I would like to request additional information regarding yourproduct/service, such as pricing options, implementation process, and customer support. Additionally, if possible, I would appreciate the opportunity to arrange a demonstration or trial to assess its suitability for our needs.Please find enclosed a copy of our company profile for your reference. Should you require any further details or have any questions, please do not hesitate to contact me directly at [your contact information]. I look forward to your prompt response.Thank you for considering our inquiry. We eagerly anticipate the possibility of collaborating with your esteemed company and achieving mutual success.Yours sincerely,[Your Name]Exercise 4: Role PlayStudent A:You are a sales manager from Company A. Introduce your company's latest product, highlighting its unique features and advantages. Try to convince Student B to consider purchasing the product for their company.Student B:You are a procurement manager from Company B. Listen attentively to Student A's sales pitch and ask relevant questions to gather more information about the product. Express your concerns and negotiate terms if interested.Unit 3: Business EtiquetteExercise 1: Multiple Choice1. C2. A3. B4. A5. C6. B7. A8. C9. B10. AExercise 2: True or False1. False2. True3. False4. True5. FalseExercise 3: Fill in the Blanks1. punctuality2. protocol3. initiative4. etiquette5. appropriateExercise 4: Role PlayStudent A:You are a company executive visiting a foreign country for a business meeting. Familiarize yourself with the local customs and etiquette. Discussthe importance of building relationships before conducting business and emphasize the need for respectful behavior.Student B:You are a local representative from the foreign country. Welcome Student A to your country and share insights on the cultural customs and etiquette. Highlight the significance of hierarchy, gift-giving, and dining etiquette. Encourage open-mindedness and a willingness to adapt.注意:以上答案仅供参考,不同教材可能存在差异,请以实际教材为准。

新编剑桥商务英语中级第三版课后练习题含答案

新编剑桥商务英语中级第三版课后练习题含答案

新编剑桥商务英语中级第三版课后练习题含答案简介商务英语是一种专门用于商务交流的英语语言体系。

其中,剑桥商务英语中级第三版是一本广为使用的商务英语教材。

本文将提供该教材课后练习题及其答案。

第一单元练习题1.What are your company’s payment terms?2.How long have you been in the industry?3.What’s your company’s mn product line?4.Could you give me some information on your suppliers?5.What’s your company’s policy on returns?6.What’s the most efficient way to get in touch with yourcompany?7.Have you got any references I can contact?8.What kind of volume discounts do you offer?9.What’s the delivery time for you r products?10.Could you provide me with a detled price list?答案1.Our payment terms are net 30 days.2.We’ve been in the industry for over 10 years.3.Our company’s mn product line is office furniture.4.Our suppliers are located mnly in Asia.1。

国外教材习题答案

国外教材习题答案

国外教材习题答案
国外教材习题答案:如何正确应对学习中的挑战
在学习过程中,遇到困难和挑战是不可避免的。

而国外教材习题答案则为我们提供了正确的解决方法和策略。

在这篇文章中,我们将探讨如何正确应对学习中的挑战,并且利用国外教材习题答案来帮助我们取得成功。

首先,当我们面对学习中的困难时,我们需要保持冷静和耐心。

这是非常重要的,因为当我们处于焦虑和紧张的状态时,我们很难有效地解决问题。

国外教材习题答案告诉我们,要先冷静下来,然后仔细分析问题,找出解决问题的方法。

其次,我们需要寻求帮助和支持。

有时候,我们可能会遇到一些我们无法解决的问题,这时候我们需要向老师或同学求助。

国外教材习题答案也强调了合作和团队合作的重要性,因为在与他人一起讨论问题时,我们可以从不同的角度思考问题,找到更好的解决办法。

另外,国外教材习题答案还提醒我们要坚持不懈。

学习中的挑战可能会让我们感到沮丧和失望,但是我们不能放弃。

国外教材习题答案告诉我们,要继续努力,不断地尝试和学习,直到我们找到正确的答案。

最后,国外教材习题答案还教导我们要对自己有信心。

相信自己有能力克服困难,相信自己能够找到正确的答案。

这种自信心会帮助我们在学习中更加坚定和勇敢地面对挑战。

总的来说,国外教材习题答案不仅告诉我们如何解决问题,还教导我们如何正确应对学习中的挑战。

通过保持冷静和耐心,寻求帮助和支持,坚持不懈,以及对自己有信心,我们可以克服学习中的困难,取得成功。

BEC教材大全

BEC教材大全

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我的BEC高级过级经验

我的BEC高级过级经验

我的BEC高级过级经验新一轮的剑桥商务英语考试报名又要开始了,前一阵子也有不少同学在问我过级的经验,我就干脆拿出来与大家共享。

毕竟在BBS混了三年也没做什么贡献,这个就当为这个论坛尽一份绵薄之力吧。

先介绍一下我的情况,我是英语专业的学生,大三上学期考的BEC高级。

其实当时报高级挺没底的,因为听好多人说BEC高级挺难的,相当于专八的水平,而自己当时专四成绩都不知道。

但是想想要考就要一步到位,否则以后就没有时间了,所以还是壮着胆子报考了高级。

报名是在9月,之前没有做过任何准备,11月份就要考试了,时间不多,为了在最短的时间内达到目的,我报了武汉一家做BEC很有名的培训机构。

虽然多花了600块钱,我觉得还是值得的。

当时班里有英语挺好的同学就只报了个中级,结果又报了今年5月的高级,使了两次劲,今年还一边备研一边准备BEC高。

我觉得时间是用金钱买不来的,咱能一次解决的就一次解决,绝不拖到第二次!所以报考BEC的时候,大家一定要根据自己的实力选择相应的等级,一般过了四六级的就可以报中级了;对自己英语很有信心的可以报高级。

既不要妄自菲薄也不要夜郎自大。

妄自菲薄浪费了自己的实力;夜郎自大那代价就相当惨痛了。

好了,下面言归正传,我就按照考试的题型来介绍下我的经验。

1. 听力:听力是BEC考试中最难得部分,一般不好拉分,这部分很多人考试都不及格,我觉得一个很重要的原因就是BEC的听力跟我们中国考试中的听力有很大的不同。

首先来讲讲它的题型,听力有三种题型。

第一是句子填空,就是听一段较长的SPEECH,然后把相应的词填到句子中。

做这部分的时候一定在卷子发下来后抓紧时间迅速看题,然后划出句子中的核心词。

听的时候注意它可不是像咱四六级的句子填空,完全是照着原句一字不落的读出来,它报给你的句子都是卷子上词语的同义词,所以需要你有较快的反应能力。

不过不用担心,因为答案都是报给你的原词。

第二种听力题型对我们中国学生来说是最难的,你要听5段TALK,却要同时完成两部分的题目。

电子商务数据分析概论教材习题答案6

电子商务数据分析概论教材习题答案6

职业技能训练一、单项选择题1.产品搜索指数是用户搜索相关产品关键词热度的数据化体现,从侧面反应了用户对产品的( A )。

A.关注度和兴趣度B.购买能力C.购买频次D.忠诚度2.产品交易指数越高,代表( C )越高。

A.支付人数B.支付件数C.支付金额D.客单价3.( D )直接代表了用户的搜索意图,用于分析用户行为动机、确定推广关键词、设定着陆页内容等。

A.品牌词B.核心词C.长尾词D.搜索词4.某时期内,客户总数为500人,其中80人重复购买(不考虑重复购买了几次),交易金额35280元,计算复购率为( A )。

A.16 %B.1.4%C.88.2%D.84%5.关于企业的形象产品,下列说法正确的是( A )。

A.价位通常处于店内最高层次水平B.价位通常处于店内平均层次水平C.价位通常处于店内最低层次水平D.形象产品只展示不售卖二、多项选择题1.根据产品定位,可以将产品结构划分为形象产品和( ABCD )A.利润产品B.常规产品C.人气产品D.体验产品2.影响产品毛利率的因素包括( AD )。

A.产品的销售成本B.产品的搜索指数C.产品的交易指数D.产品的销售收入3.产品的生命周期一般分为哪几个阶段( ABCD )。

A.投入期B.成长期C.饱和期D.衰退期4.产品需求分析是产品数据分析的内容之一,关于该内容下列说法正确的是( BCD )。

A.根据研究目的,确定典型用户特征的分析内容B.根据典型用户特征分析结果,收集用户对产品需求的偏好C.通过整理分析需求偏好提出产品开发的价格区间、功能卖点、产品创新、包装等建议D.通过产品的不断升级和迭代,树立用户对产品及品牌持久的黏性5.《反不正当竞争法》第九条规定:“经营者不得利用广告或者其他方法,对商品的( ABCD )等作引人误解的虚假宣传。

”A.质量B.制作成分C.性能D.产地三、判断题1.产品搜索指数的数值指的是用户实际的搜索次数。

(×)2.产品交易指数之间的差值不代表实际支付金额的差值,仅代表高低。

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Page 6 and 73Answers1 retire2 joined3 reward4 laid off5 trained6 leave7 recruits8 flexible9 temporary10 day off5Answers1 employment (also employer, employee)2 promotion (also promoter)3 retirement (also retiree)4 resignation5 training (also trainer, trainee)6 recruitment (also recruiter)7 application (also applicant)8 dismissal9 pay (also payment)10 reward9Answers1 not interested in working hard2 people in their twenties3 getting what you want as soon as you demand it4 parents and colleges who overprotect and spoil young people5 your generation gave us everything we wanted6 to work very hard for you7 to sit quietly in a little officePage 8 and 91Answers+ gerund (-ing) + to + infinitive (to do)be good at plan/intend/aimbe worth failhave trouble/difficulty be reluctantsucceed in hope/expectthink about/consider manageenjoy decideavoid haveinvolve be willing/preparedbe used to/accustomed to2Possible answers1 to take up a new sport.2 persuading people to do things.3 researching the company.4 solving technical problems.5 understanding native speakers.6 to answer all my emails.7 renting a caravan in France.8 to take on more responsibility.9 doing things as others want them done.10 to do their own job properly.5AnswersTask One1 E2 F3 B4 G5 ATask Two6 A7 B8 D9 E 10 GPage 10 and 111Answers1 employee2 applicant3 interviewee4 job seeker5 participant6 graduate2Possible answers1 This applicant is very confident, perhaps over confident and his/her claims are not backed up by evidence.2 This applicant seems to have the appropriate skills and experience, but what happened to his/her own company? If he/she is so successful why is he/she looking for work in another company? Did he/she go bankrupt? What type of company was it?3 This candidate appears to be well qualified and seems modest, but reliable.3Possible answers (these are subjective and open to discussion)Necessary:1, 2, 3, 4, 8, 12, 14, 16, 17Optional:5, 6, 7, 9, 10, 11, 13, 15, 185Answers1 with2 would (should or must also possible)3 all4 not5 that6 against/tackling/onPage 12 and 131Answers1 The ship made for port because of severe weather conditions but hit some rocks near the coast.2 Three including this one.3 Suggested answer: Reasonable well. He explains the cause clearly and tries to put the accident in context.2Answers1 So, can you tell me2 is it?3 what are you intending4 Do you think that5 isn’t it?4Answers1 where you have worked before2 (that) you are an ambitious person?3 (that)you’ve gone as far as you can in your present job?4 who our main customers are?5Answers1 You’re married, are n’t you?2 You can’t start tomorrow, can you?3 You’ve only worked for smaller companies, haven’t you?4 You managed to find our offices easily, didn’t you?5 This is your first real job, isn’t it?6 You’d be able to work part-time, wouldn’t you?Page 14 and 152Answers1 C2 C3 E4 A5 B6 D7 A8 EPage 16 and 172AnswersLondon-subsidiaryLille-main plantSt Denis-R&D divisionCompiegne-warehousesParis-headquartersNantes, Lyon, Toulouse-sales officesFrankfurt, Milan, Madrid-sales offices3Answers1 A sales office is part of the company’s main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company.2 A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production (either manufacturing, assembly or packing).3 The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a company responsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division).4Answers1 took over2 expand3 set up4 go public5 went out of business6 made…redundant7 shut down8 sold off5Answers1 People are laid off for economic reasons, ie the company doesn’t have enough work for them. People are fired because their work or behaviour is unsatisfactory.2 Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.3 Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.6Answers1 F2 E3 G4 B5 A6 C7Possible answersOracle has chosen to expand by making acquisitions, sometimes of big companies with quite different skills.SAP grows mare organically and when it makes acquisitions they are smaller and more closely related to what they already do.SAP’S long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.Page 18 and 191Answers1 past continuous-used to describe a background event to a more important event, eg I was working at my desk when my boss came in to the room.2 simple past (passive)-used to describe events in the past: either single events or events in sequence, egThere was a knock at the door. I called ‘come in’ but no one replied.3 present perfect-used to describe either very recent past actions with a strong impact on the present or things which started in the past and are continuing now.4 past perfect-used to refer to a time earlier in the past than the main sequence of events or, as in the example here, in reported speech.5 used to (+ infinitive)-describes habits or routines that are no longer true now.6 past simple2Answers1 came2 was working3 was4 returned (or used to return, would return)5 used to hack (or hack if used to return used in 4)6 had hacked7 received8 opened9 was10 wanted11 saw12 was13 has employed14 have helped15 was taking/had taken16 gave5Answers1 He thinks that some will find opportunities in the newly merged company, some will leave, others will find it difficult to adapt.2 He is resigned. He repeats several times how sad he is, but says although he tried his best to find a ‘different conclusion’ it was not possible.Page 20 and 211AnswersOracle is a more stressful company to work in, but people can earn a lot of money. PeopleSoft was a more caring company, but people had a lot of responsibility put on them. Also they didn’t earn much money until they had established themselves.2Answers1 B2 A3 A4 C5 A6 B4Answers1 stockbrokers2 restaurants3 banks4 oil companiesPage 22 and 231Answers1 a large toy retailer (listed on the Stock Exchange)2 sales are flat and the share price has fallen by 2%2Answers1 not going to achieve the 20% growth target2 share price will fall as a result3 grow sales by an acquisition instead4 look for a medium-sized, well-established business; not necessarily toys, but in the leisure retail sector; report back in a monthPage 24 and 251Answers1 H2 D3 B4 C5 E6 A7 F8 GPage 26 and 272AnswersVerbs which should be deleted:1 do2 put up3 make4 tell5 carry out6 run7 put out8 publish9 make5Answers1 E2 D3 E4 B5 C6 C7 B8 APage 28 and 292Possible answers1 Make a speech/presentation at a farewell party2 Run a big TV and press advertising campaign3 Circulate a memo and publish a newsletter4 Run advertisements in the press5 Issue a press release and hold a news conference6 Post information about the job on relevant Internet sites, eg University websites, place an advertisement in the local/national press3Answers1 request2 reminder3 proposal4 announcement5 apology6 demand4Answers1 to work2 creating3 Correct4 meeting/that we meet5 to give6 tell you7 Correct8 of keeping9 to give10 that there would be11 for trying12 Correct5AnswersPersuade + someone + to doUrgeConvincePromise + to dothreatenundertakeadmit + doingdenycriticize + someone + for doingpraiseblamesuggest + doing/ + that someone should do proposerecommend6Possible answers1 that we send/sending2 about having to wait so long/about the food3 changing the colour of the walls4 to promote her/to give her a pay rise5 to finish it6 to check the orders7 of misleading peoplePage 30 and 313Answers1 The engineer hasn’t turned up to repair the customer’s line at his office.2 The engineer can come at 6 o’clock this evening or tomorrow morning at 9am (the operator also suggests that if it is tomorrow morning, incoming calls can be diverted to the customer’s mobile phone in the meantime).3 The customer accepts the second option.4Answers1 do apologise to2 ’ll look into it3 come straight back4 Would that be5 quite…that case6 ’ll see…bear with me7 acceptable to you8 ’d like toPage 32 and 332Answers1 I will2 I would like3 I will not know4 I cannot help…I am afraid5 It’s been…I’ve seen6 I’d have…I’d known7 I shouldn’t be…they’re late8 You mustn’t do3Answers1 however-but2 nevertheless-still’3 consequently-so4 owing to-because of5 moreover-what’s more6 following-after7 since-because8 besides-anywayPage 34 and 351AnswersAccept any answer that falls into the following categories:1 a date, eg 19822 a government department, eg Trade3 a certain group of people, eg graduates4 qualifications, eg previous experience5 do/have something, eg work as part of a team, have knowledge of selling6 to someone, eg the recruitment officer7 a date, eg 4th July2Answers1 20042 (any) government funding3 professionalise the industry4 one day5 personal lives6 (to) achieve their goals7 forward8 past mistakes9 job satisfaction10 £70 per hour11 considerable experience12 by text messagePage 36 and 373Answers1 unique2 competitive3 emotional4 added5 after-sales6 maker7 prospective4Possible answers1 ‘That’s OK. We can arrange credit finance.’2 ‘We can order a black one, but there is a lot of demand so you will need to pay a 10% deposit.’3 ‘After a couple of months you will wonder how you ever lived without them.’4 ‘I think I should at least reserve it in your name in case anyone else tries to buy it.’5 ‘I think you are the sort of person who imposes their image on the car, not the other way round.’7Answers1 First speaker (Sarah): financial softwareSecond speaker (Dale): cosmetics or bathroomProducts (‘deodorants’)2 First speaker (Sarah): uses a technique called ‘relationship selling’, ie develops relationship slowly, is cooperative, honest, not pushySecond speaker (Dale): direct, persuasive, tells jokes and anecdotes, goes straight to the decision maker3 First speaker (Sarah): builds trust, people know what they are buying BUT takes time and sometimes no saleSecond speaker (Dale): gets results and is efficient BUT for some it could be too pushy8Answers1 strong, reliability2 technique3 prospect’s4 suited5 hard-sell6 perceived7 sustain8 buyer9 average10 move11 favourable9Page 38 and 393Answers1 B2 C3 A4 A5 C6 B7 APage 40 and 411Answers1 present perfect (could be continuous or simple)2 past simple3 present continuous4 future perfect5 simple present6 present perfect (could be continuous or simple)7 will (future simple or continuous)8 past simple9 will (future simple or continuous)2Answers1 Over the past ten years2 Up to now3 A few years ago (also possible During the 80s)4 During the 1980s (also possible A few year ago)5 Sooner or latter (also possible In the next five years)6 By the year 20507 Nowadays4Answers1 raise2 risen3 fallen4 reduce5Answers1 increase, put up2 increased, gone up, soared3 gone down, decreased, dropped, collapsed4 cut, decrease, lower (drop also possible)Page 42 and 432Answers1 fluctuating (varying)2 recovered (bounced back)3 peak4 because of (as a result of, down to, owing to)5 it meant (had the effect)6 During (In)7 levelled off8 slightly (marginally)9 as much as10 led to (meant)11 decreased (declined, dropped, went down)4Answers1 average growth in sales over the last two years and the relatively stable state of the market2 the launch of the new slow-release version of the drug3 Bayer having distribution problem4 just a seasonal factor5 the launch campaign of the new version of the drugPage 44 and 451AnswersStudents should pick out these main facts:Over the period 1980 to 2020 there is a steady rise in the number of cars from about 10 cars per 100 people to 16 cars per 100 people.The population in the same period more or less doubles to nearly 8 billion.The probable consequences are a lot more congestion and pollution3Answers1 It has three paragraphs:The first paragraph is an introduction (saying what the graph represents and what period it relates to).The second describes the development and trends.The third offers some general conclusions that can be drown from the information presented.2 The developments are not described in year-by-year or month-by-month detail, but in more general terms.Page 46 and 472Answers1 owe2 lend3 invoiced4 bet5 invest6 withdraw7 do8 save9 do10 repay3Answers1 You earn money from your work; you win money in a game, eg in a lottery; you make money from any kind of business deal or investment.2 Lend and borrow are like give and take.3 Wasting money is spending it in an unprofitable or unnecessary way.4 You can say How much does it cost? when something is for sale; when you say How much is it worth?, it is a question about an item’s value (ie it is not for sale).6Possible answers1 a noun phrase/something2 date/historical event3 a noun phrase/something/’education’4 a noun phrase/something5 adjective6 adverb or’ to some one’7 a noun phrase/something8 clause with subject and verb9 verb in infinitive form10 number or adjective11 a noun phrase/something12 adverb or prepositional phrase7Answers1 credit and dept2 the Great Depression3 college4 mortgage5 low6 irresponsibly7 down-payment8 economic growth continues9 save (their) money10 $12 trillion/twelve trillion dollars11 a time-bomb12 indefinitely9Answers1 to borrow more money against the value of your house when you have already done so once2 to put a deposit or first instalment on something before paying the full amount3 the value of people’s properties will fall suddenly4 when your debts are greater than your assets5 64,000,000,000,000 (one million million) dollarsPage 48 and 491Answers1 more comfortable…than2 the biggest…(in)3 not as expensive as4 the same…as5 different…to (note that from is also possible with different)6 similar to7 less…than8 twice as much…as2Answers1 much/far more comfortable…than2 by far the biggest…(in)3 not nearly as expensive as4 exactly the same…as5 completely different…to6 very similar to7 much/far less…than8 over twice as much…as4Answers1 by2 not3 than4 far/much5 nearly/almost6 exactly/practically/precisely7 at8 mostPage 50 and 512Answers1 income and expenditure2 assets and liabilities3 gross and net4 current and long-term (eg debt)5 profit and loss6 dividends and retained profit7 creditor and debtor8 accounts payable and receivable9 profitable and unprofitable3Answers1 assets2 liabilities3 fixed4 debtors5 payable6 loss7 expenditure8 profitable9 net10 dividends4Answers1 the first place you should go to2 literally a photograph, in other words, just a picture of a company’s finances at a particular point in time3 in a particular length of time4 what ultimately matters or is most important, ie in business, the bottom line is the profit5 make some basic calculations5Answers1 the turnover = total revenue (39,454.00)2 the profit made after tax = net income (1570.00)3 the value of the company = total equity (= total assets less total liabilities) (9,380.00)4 the cash still available after other investments = net change in cash (181.00)Page 52 and 531Answers1 sugar2 telephone3 vehicle insurance4 heating5 production workers6 lab equipment7 free samples8 bank charges2Answers1 labour costs (the wage bill), material costs, advertising expenditure, administrative costs, overheads (energy bill)2 labour costs3Answers1 I’d recommend2 see, What about3 Instead of, could4 (I have thought about this a lot and) for me5 advantage, would6 I hear, mightPage 54 and 552AnswersB politician3AnswersC …if we just hold on a bit, then sooner or later another solution will present itself.4AnswersTask One1 B2 E3 H4 G5 DTask Two6 F7 G8 D9 A 10 Bpages 56 and 574Answers1 He paid very quickly.2 The item was well protected in the packaging it was posted in and its condition was as new.3 The transaction was done without wasting time or money and the item was delivered quickly.4 The seller didn’t send the item immediately.5 The transaction took place without any problem.6 Not to be trusted or depended upon. The items did not fit the description.7 The item had some surface damage.8 The goods were damaged in the post.9 Be careful / Warning. Seller didn’t have the camera ready to send.6Possible answers1 b2 Mainly a, but also b if the hospital’s budget is tight.3 Mainly a – reliability is the most important factor.4 b – there will be a lot of other suppliers competing on price for this business.5 a – reliability / quality is the most important factor.7AnswersMostly A:You want to co-operate at all times with your suppliers. But be careful: not everyone in business is as nice and trusting as you are.Mostly B:You are a principled person who looks for the win-win situation in deals.Mostly C:You’re a tough customer! There are no such things as friends for you in business, especially among your suppliers.pages 58 and 593Answers1 out2 their3 that4 which5 than6 into7 as8 such9 this10 may / might4Possible answers- The government could legislate to fix payment terms between suppliers and the supermarkets.- The suppliers could form an alliance and threaten not to supply the supermarkets until they improve their payment terms.- Suppliers and consumer associations could generate bad publicity for the supermarkets about this situation.5Answers1 People wanting to use small local shops…2 The supermarkets accused of unfair competition…3 The companies dominating the market…4 The money spent at Tesco…5 Suppliers not accepting these terms…6 The goods bought by consumers…7 Suppliers unable to wait a long time for payment…6Possible answers- availability of the products- price- delivery time- quality of the products- frequency at which new products or product lines are added to the range- payment terms7Answers1 C The Klik laminate flooring has been going really well here… Customers really love it.2 A what would really help is more seasonal discounting.3 A it’s very difficult for us to have a policy with you that’s different from all our other customer.4 B It’s quite often the case that you don’t have exactly what we want in stock.5 C It’s not really a problem of our own making. It’s a result of shortages in raw material and delays further up the supply chain.6 B it’s a sensitive product to transport and store7 C If they cant’ get what they want exactly when they want it, they’ll go elsewhere.pages 60 and 611Answers1 D2 E3 G4 A5 B6 I7 F8 H2Answers1 have been2 promises3 was4 seemed5 broke6 had got (also possible must have got)7 have tried8 will be9 am keeping10 have I wantedpages 62 and 632Answers1 ’ll call back2 ’ll just get a pen4 ’ll get back to you5 ’ll make sure she gets6 ’ll just check7 ’ll see if she’s8 ’ll look forward3Answers1 supplier2 supplier3 customer4 supplier5 customer6 customer7 supplierpage 651Answers1 sincerely2 for3 in4 Following / Regarding5 As6 of7 order8 it9 grateful10 hesitate11 againpage 676AnswersTask one1 C he takes on too much.. he spreads himself very thin, when he could hand more work out to others2 H Cheryl’s not particularly brilliant3 G he can be rude and too direct4 D he doesn’t take on board what you are saying; he… takes it for granted that everyone has reached the same point in their thinking that he has5 B … sh e’s a maverick, a kind of a loner; she’s difficult to get on with and doesn’t have the company’s interests at heart6 F he’s not afraid to get his hands dirty7 H is very good at getting everyone working in the most efficient way8 B you can’t deny that he gets the most out of his staff9 C he’s… clever, and he has lots of great ideas and vision10 G She gives us a lot of praise; we get... 100% loyalty and encouragement7Answers1 He will do more menial jobs if they need to be done.2 Likes to be in control of every little detail (almost to the point of obsession); cannot delegate easily.3 Tries to do too many things at the same time.4 Challenges you (verbally).5 Doesn’t take account of the arguments or suggestions you present.6 To have a good relationship with.7 The company’s interests are not her principal concern.pages 68 and 691Answers1 Too involved with the detail to be able to see the wider picture.Answers1 Triple Bottom Line2 environmental3 strongly linked4 government5 pressure6 reducing pollution7 on the workforce8 walk the talk9 stakeholders10 audits11 their actions12 financial results4Answers1 to make2 breaking3 crying4 doing, doing5 to be7 criticising8 to learn9 to walk10 digging7Possible answersAll these expressions take to + the gerund. Note that the structure to get used to + gerund is used to mean ‘become accustomed to’.1 to supporting local community projects.2 to taking off your shoes when you enter someone’s house.3 to going on holiday.4 to paying such a high price.pages 82 and 831Answers1 what is in the document which lists the points to be discussed at the meeting2 taking notes on what is said3 take a break4 in charge of / running5 summarise6 interrupt (quite informal)7 go to he next point8 has more expertise on this subject2Answers1 participant2 chairperson3 chairperson4 participant5 chairperson6 participant7 chairperson8 participant3Answers1 C2 B or A*3 D4 E6 B or A*7 E4Answersbribery 3insider dealing 4breach of confidence 7theft 5misselling 6pages 84 and 851C is the correct answer21 B account – It’s the only word that takes the preposition for. Explain fits in meaning, but not grammatically (it is not followed by a preposition. How do we explain the large…).2 D held – This is just a question of collocation. The expression is to be held responsible. The expression with take is to take responsibility for.3 A scale – In this case it is the preposition before the noun which determines the answer, ie on a large scale. With extent and degree the preposition would be to – ie to such an extent, to such a degree.3Answers1 B2 A3 D4 A5 D6 B7 D8 D9 A10 Apages 86 and 872AnswersSimilar quality Negative quality1 practical impractical (also bulky)2 clever unwieldy3 state-of-the-art old-fashioned4 inexpensive over-priced5 dependable erratic6 efficient poor7 innovative unoriginal8 fast time-consuming9 up-market basic10 small bulky6Answers1 at2 of3 in4 at5 to6 with7 in8 on9Answers1 C I’d rather be selling a neat solution to an unsolved problem.2 B He was on holiday for two weeks and had no-one… he felt he could ask to look after his plants.3 B it allows you…to deliver exactly the amount of water indicated in the plant care instructions.4 A This is a product that will appeal to everyone…Plant-carer is…aimed at the mass market5 C It has the capability to transform this companypages 88 and 893Answers1 D creating an innovative product… is not sufficient. It’s sustaining that difference that is really the key2 C This doesn’t necessarily mean product innovation.3 A Managers who think that innovation is a passport to greater market share… are fooling themselves.4 E Your innovation is only a good one if customers respond to it and take it up.5 D all to often they lack the courage to see them through… you do need to be incredibly bold.6 A there is no correlation between the amount… spent on R&D and the innovative success of an organization.7 B The real driver of innovation is growing market competition8 B If that comes about by a 1% investment of revenue in R&D, then good luck to the company. If it takes 10%... that is fine, too.4Answers1 B2 D3 A4 C5 Epages 90 and 912Answers1 stumbling (a stumbling block)2 scratch (to start from scratch)3 wheel (to reinvent the wheel)4 plain (to be plain sailing)5 spiralled (to spiral out of control)6 teething (to have teething problems)7 ground (to find some middle ground)8 shaped (to go pear-shaped)3AnswersThe meanings of the phrases are as follows1 an obstacle2 begin at the very beginning3 create something that has already been created4 progressing without any difficulties5 gone up and up without apparent limits6 inevitable problems that you get when you implement something new (ie you expect these problems –they’re normal)7 compromise8 goes wrong5Possible answers1 We would be prepared to move a little on (the) price if you (could) increase your order.2 Would you be able to delver 1,000 units to us as soon as possible?3 We would have difficulty agreeing to those terms as they are.4 We would ask you to consider it from our point of view.5 Manufacturing only 100 wouldn’t really be viable.。

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