商务英语综合教程 第二册第1课
综合商务英语第2册 Unit 1 课件
She dared not stay in the dark. You needn’t go with them.
British English at the weekend at home The doctor felt of my pulse. The play opens on Thursday. I’ll write to him.
from its neighbours worth billions of euros a year, thanks to the English language. He offers several reasons, starting with spending in Britain on language teaching in schools, which is proportionately lower than in France or Switzerland, say. To add insult to injury, Britain profits from teaching English to foreigners.
The government are announcing an important decision.
The team is excited.
The government is announcing an important decision.
British English
American English She didn’t dare to stay in the dark. You don’t need to go with them.
v. perceive articulate condescend vibrate elasticate exaggerate encroach synthesize accommodate globalize a. perceptive articulate condescending vibrant elastic exaggerative encroaching synthetic accommodating global
商务英语综合教程第二册Unit 1 Money
Background Information
Money is any object or record that is generally accepted as payment for goods and services and repayment of debts in a given socioeconomic context or country.
Unit 1 Money
II. Group work Different items have been used as money at some time in
history. Work in small groups, discussing how each of them was used in history or is still being used today. III．Think about and then make a list of all the different currencies you know in the world today, for example, yuan, dollar, pound…
Fiat money, like any check or note of debt, is without intrinsic use value as a physical commodity. It derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private". Such laws in practice cause fiat money to acquire the value of any of the goods and services that it may be traded for within the nation that issues it.
体验商务英语综合教程2 -- Unit 1 Careers
Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still
世纪商务英语综合教程专业篇II Unit1[教学]
![世纪商务英语综合教程专业篇II Unit1[教学]](https://img.taocdn.com/s3/m/9b4d4faa227916888586d74d.png)
absolutely superior
More and more American business executives
Unit 1 Management
A. Different educational background. B. Different cultural traditions.
C. Different corporate organization.
3. According to the speaker, which one is more humane about business
Text A
1. Reading
Read the passage about the marketing concept and answer the following questions.
1. Why does the writer describe the image of a boss in his office? How does the writer think of the boss?
Unit 1 Management
Text A
Management by Wandering Around (MBWA) ,Picture a boss in a lavish office with sumptuous leather furniture and woodpaneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within! ,This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations. ,What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”? ,As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected. ,If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.
【原创】第二册-职通商务英语-综合教程-全书教案.docx
综合英语（2）课程教案教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。
单元教学目标：1. Gain a basic knowledge about international business2.Be familiar with the format of faxe gerunds and infinitives4.Be able to express their ideas about making business appointments教学重点:New Words and ExpressionsReading: What Is "International Business?Business Writing: Business FaxListening and Speaking: Rescheduling business Appointments教学难点：Difficult sentences in readingWhat is international business?Gerunds and infinitivesThe classifications of international business教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。
在协调发展学牛的英语听说读写能的基础上，突出学生阅读能力。
教学方法设计：采用“自主精读”、“课堂快读J “协作学习,零多种学习方式交互的学习方法。
教学分组：在自愿的基础上，将学生分组进行课堂讨论。
教学条件：Computer assisted learning； Place of the class： Language laboratory补充资料：International Business Etiquette and MannersAppearance•Business suit and tie are appropriate in all major cities. Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will still give you a conservative appearance.•Women should wear a suit or dress with jacket in major cities・ Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you give a confident and conservative appearance.教学内容及过程：Teaching Procedures：l st_4th period*Lead-in:p-1Activity 1: work in pairs. Talk about the international business activities shown in the pictures below.Activity 2: work in pairs. Discuss what type of international business the following organizations or enterprises are engaged in.Activity 3: work in pairs, and discuss the following questions.a.what caused international business?b.In what aspects can we fined the impact of business globalization?c.What is the greatest contribution foreign investment makes to a country?*Before-reading:p. 3 Before you read, discuss the following questions.1.What is international business in your opinion?2.How does international business benefit us?• While-reading:Difficult words:portfolioset of investments （eg stocks and shares） owned by a person, bank, etc （个人、银彳亍等所有的）投资组合（如债券和股票）：My stockbroker manages my portfolio for me.我的证券经纪人替我管理投资纽合.* [attrib作定语]portfolio management投资组合管理subsidiaryZ7 subsidiary thing, esp a business company 附属事物;（尤指）附属公司.en trepreneurperson who starts or organizes a commercial enterprise, esp one involving financial risk 企业家（尤指涉及财务风险的）:He would not have succeeded in such a risky business if he had not been such a clever entrepreneur.假若他不是那麽楮明强干的企业家，就不会在这样冒险的事业中取得成功globalization （UK USUALLY -isation）the increase of trade around the world, especially by large companies producing and trading goods in many different countries:We must take advantage of the increased globalization of the commodity trading business.Difficult sentences:Part I1.In its purist definition, international business is described as any business activity that crosses national boundaries. 国际贸易最原始的含义是指一切跨越国界的商务活动。
致用英语综合教程第二册 综合英语2 unit 1
Section One Around the topicStep 1 Topic introduction:Many Chinese students find it very difficult to introduce Chinese culture to foreign friends.The biggest problem is that they don’t know how to express their understanding about Chinese culture or how to explain some typical concepts in Chinese culture. Chinese learners of English as a foreign language should not only study western cultures, but also deepen their understanding of Chinese culture, so that they can introduce it to the outside word.Step 2 Your ideasWork in groups or pairs and discuss the following questions1)Why is spring Festival so important for the Chinese people?2)What do you usually do during the Spring Festival3)Are there any special celebration activities in your hometown during Spring Festival?4)In what ways do you think the Spring Festival has Changed?How much do you know about the Chinese New Year?A.Which day in the 15-day celebration is for the sons-in-laws to pay a visit to theirparents-in-law?The third and fourth days.B. What is the fifth day called?Po Woo.C. How many kinds of traditional New Year food do you know?Dumplings, a whole fish, chicken, New Year cake…D. Do we use knives or scissors on New Year's Day?NO. They may cut off fortune.E. What fruit do we usually use as a decoration during the Spring Festival?Oranges and Tangerines. They are symbols for abundant happiness.Step 3 VocabularyThere are some special things about Spring Festival, which are difficult to translate into English. Here are some English words and expressions related to the Spring Festival. Try to get their meanings.Remind students that names of some typical Chinese things do not have exact equivalents in English. Ask them to guess the meaning of the English words and phrases related to theThe teacher can offer students a particular situation for students to practice in which students can give a brief talk with some of the words in the table above so that they can master a better usage of these words.Step 4 Listening and speakingAsk students to read the questions first. Then play the recording and encourage them to take notes while listening.1.Q: What are they talking about?A: They are talking about the Spring Festival.2.Q: How did Li Ming spend his holiday?A: Li Ming spent his holiday with his family in his hometown.3.Q: What is Susan curious about?A: Susan is curious about how Chinese people celebrating their Spring Festival.4.Q: What make the Spring Festival different from other holidays?A: Giving presents and staying with the family.5.Q: What do Chinese People do on the Eve of the Spring Festival according to the recording?A: In the past, all the members of a family would stay at home making dumplings together.Now many people enjoy watching TV. During the day, children wear their new clothes. The evening is usually spent playing games, talking, eating and drinking.Step 5 A quizDuring the Spring Festival, some things are believed to bring good luck for the new year, while other things might bring bad luck. Read the items in the table below and decide whether they bring good luck or bad luck. When you finish, compare your answers in pairs.This quiz is just for fun. Remind students that we should not be superstitious and the dos and don’ts during the Spring Festival are only parts of our traditions and customs. We should hold a right attitude towards them.Ask students to do the exercise first based on their own understanding and then compare their answers with their partners’. They may discuss them if necessary. When they finish, you may show and explain answers.Section Two ReadingThis section introduces the tradition of the Chinese New Year. By studying it, students will learn more about the legend of Nian and traditional Chinese New Year celebration activities. Most importantly, students will learn how to introduce the Chinese New Year to foreign friends.Step 1 Pre-reading tasksBefore you read, discuss the following questions in groups:1.Do you know why we call the Spring Festival “Nian”?2.Do you know why we Chinese celebrate the New Year at a different time from the Westernworld?Read the instruction as a class. Divide students into groups. Ask them to discuss the questions. Activate their prior knowledge of the Spring Festival and encourage them to share informationwith others. Pick some volunteers to answer these tow questions as representatives of their group. Step 2 Text illumination1)Ask several students to read the whole text in order to check whether they preview thetext and get a general understanding bout it or not beforehand.2)Ask students to summarize the text3)The teacher can put the comprehension check either before or after illuminating the textaccording to the needs of class and the students’ comprehension ability.4)Illuminate the text, during the process of which the teacher can encourage students tohighlight or underline the important parts when they read the text in detail. Try to explain that it can help students to grasp the important details and review important points Language points:1. legend n.story handed down from the past, especially one that may not be true 传奇，传说e.g. The legend of Robin Hood is well-known.2. mythical adj. existing only in an ancient story, imagined or invented 神话的，虚构的e.g. Qi Lin is a mythical Chinese creature which is similar to a unicorn.myth n. 神话e.g. ancient Greek myths3. terrorise v. to fill or overpower with terror, to terrify 使惊恐不安，恐吓e.g. The local gangs terrorised the neighborhood.4. fierce adj. violent and angry 凶猛的，凶狠的e.g. Swans are always fierce in defense of their young.The leopard looks fierce.5. lunar adj. determined or measured in reference to the moon 根据月亮决定或测定的e.g. The Chinese New Year falls on lunar January, 1st.6. solar adj. determined or measured in reference to the sun 根据太阳决定或测定的e.g. Solar energy is one kind of important energy nowadays.7. insert v. to put or set into, between, or among 插入，嵌入e.g. The editor inserted an advertisement in the newspaper.insert a key into a lock8. symbolic adj. representing a particular idea or quality 象征的，符号的e.g. The cross is symbolic of Christianity9. ward off to keep away (somebody/something that is dangerous or unpleasant) 挡开，避开e.g. He carried a gun to ward off possible attacks.Step 3 Post-reading exercises1.What is the significance of the following things during the Spring Festival?2.Discussion:Read the instruction as a class. Divide students into groups of four. Ask them to discuss these questions. Get feedback when they finish. Try to encourage them to express their opinions thoroughly in English.3.V ocabulary and structureThis part is about some vocabulary and structure exercises related to the text. Ask students to finish them independently beforehand. Check their answers in class. Try to encourage them to explain by themselves to check whether they fully understand the exercises or not. The teacher is supposed to give some explanations if necessary.A.Work out the meanings of the underlined words with the help of the context.B.Fill in the blanks with the words below. Change the form where necessary.plete each pair of the sentences with the correct form of the same verb, one as apresent participle (-ing) and the other as a past participle (-ed).4.WritingRead the instruction as a class. Leave the writing task as homework. Check their work next time.Write down your experience about the Spring Festival. The following questions may help you to come up with some ideas.1)How does your family prepare for the Spring Festival?2)What traditional activities does your family do to celebrate the Spring Festival?3)What special activity do you like most when you are celebrating the Spring Festival?Section Three language in use: present participles used as adverbialsStep 1 test your grammarThe aim of this practice is to make students aware of the present participles used as adverbials. Based on their study of the text, they may gain a deeper understanding by doing these exercises. Try to encourage students to explain by themselves through recalling and understanding of this grammatical phenomenon.Step 2 illumination and developmentBriefly explain the grammatical knowledge of participles. Then ask students to finish these exercises. Check their work when they finish.一、现在分词做状语（表原因，时间，条件，让步，行为方式，伴随状况）现在分词与主句的主语一致，且形成主谓关系，就是说现在分词的动作发出者是主句的主语。
综合商务英语第2册Unit1课件
Basic Principles of Business Communication
Respect and politeness: Business communication should be respectful and polite, using appropriate language and avoiding offensive or inappropriate remarks.
Distinguishing between Imp…
The ability to quickly identify the main idea or central point of a business English conversation or presentation.
Understanding the Main Idea
Recognizing and adapting to cultural differences in communication styles, norms, and expectations.
Role-playing
Conducting mock business scenarios where participants practice their communication skills in a controlled environment.
Understanding the global business environment.
The role of English in international trade.
Overview of Theme Content
Module 2: Trade Terminology and Contracts
体验商务英语-综合教程2-U1-Fast-Track-Inc
Nature of new sales position
•Only a few contracts with senior managers at client companies •Developing sales and increasing numbers of customers •Managing sales team-more motivated, dynamic, effective 3
Fast-Track Inc. Training videos and management training courses Boston, US, with a subsidiary in Warsaw, Poland Poor (30% below target) because •Sales reps not motivated •High staff turnover •Previous manager-no clear strategy
Case study
Background
Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the company as it believes in offering career opportunities to its staff. The subsidiary’s recent sales results were poor. Sales revenue was 30% below target. The reasons are:
新编商务英语综合教程第二版Unit 1
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
D. to develop a powerful advertising strategy
Unit 1 Advertisement
4. Which advertisement aim is to stimulate repeated purchase?
A. Informative advertisement. B. Persuasive advertisement.
Unit 1 Advertisement
Informative advertising aims to create awareness and knowledge of new products or services, or new features of advertised products or services.
2. What is advertising according to the passage?
A. It is a process to sell goods or services.
√B. It is a technique of promoting goods or services.
C. It is a technique of using media. D. It is a strategy to get positive results.
高教社新编商务英语第二版综合教程2 Unit1
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Sports and Business
Lead-in
Listening Comprehension Tasks Exercise I Exercise II
Exercise III
Exercise IV Spot Dictation
高 等 教 育 出 版 社 高等教育电子音像出版社
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Sports and Business
7. The US sports ___ and sports ____ are greatly different from those in the rest of the world.
Unit 1 Sports and Business
8. There are four major professional ____ and the teams of these are called.
a. federations ... Members b. union ... clubs c. leagues ... Franchises √ d. None of the above.
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Sports and Business
4. The most preferred sports in the US are _____ . a. the American football, the ice hockey, the baseball and √ the basketball b. the ice hockey, the golf, the baseball and the football c. the American football, the ice hockey, the baseball and the tennis d. the football, the ice hockey, the baseball and the basketball
综合英语教程第二册第二版第一课教案
Unit 1 “We’ve Been Hit”Section One Pre-reading ActivitiesI. Audiovisual supplementWatch the video and answer the following questions.1. What’s the building that was hit?2. What was the event? When did it happen?（插入视频）Script:News: We have unconfirmed reports this morning that a plane has crashed into one of the towers of the World Trade Center. CNN Center right now ...Officer A: Holy shit!News: ... work on this story, calling our sources and trying to figure out exactly what happened, but, clea rly, something relatively devastating happening this morning there. We’re going to join another one of our New Y ork affiliates for their live coverage. Here at the top of this tower, there’s a huge, gaping hole, flames still inside.Officer B: Can you believe this? What schmuck笨人 would fly a plane into the Trade Center? Officer C: Maybe they ran out of gas or something.Officer B: Y eah, Colovito. Right.Officer D: Maybe some jerk-off forgot which lever to pull on his twin-engine.Officer E: That’s not a sma ll plane.Officer B: Hell, no.Police Chief: All right, listen up! Let me have your attention here! They’re telling us it’s a commuter plane. Tower One is being evacuated as a precaution. They’ve asked us to send a team down to assist. Sergeant McLoughlin.Team Leader: I’ve got a list of names here. Step out when you hear it. We’re going downtown. (Roll-calling)Answers to the Questions:1. The building is the Twin Towers of the World Trade Center in New Y ork City.2. It was one of the 9/11 attacks. It happened on September 11, 2001.II. Cultural information1. President Bush’s address to the nation（添加录音gwb9-11address）Good evening. Today, our fellow citizens, our way of life, our very freedom came under attack in a series of deliberate and deadly terrorist acts. The victims were in airplanes or in their offices: secretaries, business men and women, military and federal workers, moms and dads, friends and neighbors. Thousands of lives were suddenly ended by evil, despicable卑劣的 acts of terror. The pictures of airplanes flying into buildings, fires burning, huge structures collapsing have filled us with disbelief, terrible sadness and a quiet, unyielding anger. These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed. Our country is strong.A great people has been moved to defend a great nation. Terrorist attacks can shake thefoundations of our biggest buildings, but they cannot touch the foundation of America. These acts shatter steel, but they cannot dent削弱 the steel of American resolve. America was targeted for attack because we’re the brightest beacon灯塔 for freedom and opportunity in the world. And no one will keep that light from shining. Today, our nation saw evil —the very worst of human nature — and we responded with the best of America. With the daring of our rescue workers, with the caring for strangers and neighbors who came to give blood and help in any way they could. Immediately following the first attack, I implemented our government’s emergen cy response plans. Our military is powerful, and it’s prepared. Our emergency teams are working in New Y ork City and Washington D.C. to help with local rescue efforts. Our first priority is to get help to those who have been injured, and to take every precaution to protect our citizens at home and around the world from further attacks. The functions of our government continue without interruption. Federal agencies in Washington which had to be evacuated today are reopening for essential personnel tonight and will be open for business tomorrow. Our financial institutions remain strong, and the American economy will be open for business as well.The search is underway for those who were behind these evil acts. I have directed the full resources of our intelligence and law enforcement communities to find those responsible and to bring them to justice. We will make no distinction between the terrorists who committed these acts and those who harbor窝藏 them.I appreciate so very much the members of Congress who have joined me in strongly condemning 谴责 these attacks. And on behalf of the American people, I thank the many world leaders who have called to offer their condolences哀悼and assistance. America and our friends and allies join with all those who want peace and security in the world, and we stand together to win the war against terrorism.Tonight, I ask for your prayers for all those who grieve, for the children whose worlds have been shattered, for all whose sense of safety and security has been threatened. And I pray they will be comforted by a Power greater than any of us, spoken through the ages in Psalm 23:Even though I walk through the valley of the shadow of death, I fear no evil for you are with me. This is a day when all Americans from every walk of life unite in our resolve for justice and peace. America has stood down enemies before, and we will do so this time. None of us will ever forget this day, yet we go forward to defend freedom and all that is good and just in our world.Thank you. Good night. And God bless America!2. September 11 attacksThe September 11 attacks (often referred to as September 11th or 9/11) were a series of coordinated suicide attacks by al-Qaeda upon the United States on September 11, 2001. On that morning, 19 al-Qaeda terrorists hijacked four commercial passenger jet airliners. The hijackers intentionally crashed two of the airliners into the Twin Towers of the World Trade Center in New Y ork City, killing everyone on board and many others working in the buildings. Both buildings collapsed within two hours, destroying nearby buildings and damaging others. The hijackers crashed a third airliner into the Pentagon in Arlington, Virginia, just outside Washington, D.C. The fourth plane crashed into a field near Shanksville in rural Pennsylvania after some of its passengers and flight crew attempted to retake control of the plane, which the hijackers had redirected toward Washington, D.C. There were no survivors from any of the flights.The death toll of the attacks was 2,995, including the 19 hijackers. The overwhelming majority of casualties were civilians, including nationals of over 70 countries. In addition, there is at least onesecondary death — one person was ruled裁决/认定 by a medical examiner to have died from lung disease due to exposure to dust from the World Tra de Center’s collapse.Section Two Global ReadingI. Main ideaThe text describes a particular episode in the disaster that occurred on September 11, 2001 in New Y ork, in praise of the courage and compassion of man. It presents three people in the attack, who demonstrated great valor trying to save those who were in danger and needed help.II. Structural analysis2. What is the function of the last part?It is a most touching scene. It seems to suggest that the author has, from what is described above, reached the conclusion about the ultimate moral dilemma: ―Save yourself, or save another.‖Section Three Detailed ReadingText INarration clues:Part One (1): Adam Mayblum worked in his office on the 87th floor of the WTC.Part Two (2-9): WTC was crashed. Adam Mayblum helped others and ran down himself.Part Three (10-30): Harry Ramos was the head trader4 at May Davis. He helped others. He and Hongzhu helped Victor, a heavyset man from the 53rd floor to the 36th floor. Harry Ramos stayed to help Victor and died.Part Four (31-34): May Davis held a gathering. People recalled Harry Ramos’s sacrifice due to helping V ictor.―We’ve Been Hit!‖With the building in flames, one man needed help. Another man refused to leave him.1 Adam Mayblum used to enjoy watching as storms lashed the windows of his office: Y ou think that’s power? Mayblum would scoff. I’m on the 87th floor of the World Trade Center1. That’s power. The drawstrings 拉绳on his window shades 窗帘would appear to sway 摆动slightly, but it was an illusion错觉. Although they were 1,040 feet in the sky, The WTC was quite steady.Paragraph 1Questions1. How much do you know about the World Trade Center?The World Trade Center was more than its signature twin towers: it was a complex of 7 buildings on 16 acres, constructed and operated by the Port Authority of New Y ork and New Jersey. The towers rose at the heart of the complex, each climbing more than 100 feet higher than the silver mast of the Empire State Building. The World Trade Center was hit by hijacked planes on September 11, 2001.2. What images are used to emphasize the steadiness of the WTC?Storms and drawstrings.Words and Expressions1. lash vt. hit violently or suddenlye.g. The farmer lashed the mules with a stick.The waves lashed the shore.Collocation:lash out (at / against sb. / sth.) make a sudden violent attack with blows or wordsSynonym:whip, beat2. sway vi. move or swing from side to sidee.g. He swayed slightly, as if about to fall.他身子一歪，像要倒下。
商务英语第二册Unit1总结
商务英语班级：商务英语6班姓名：郝洋学号：BC11180619Corporate CultureIn this unit, we learned the corporate culture. As we all know that corporate culture is the core of an enterprise, at the same time, it also play an important role in the development of an enterprise.According to this unit, I know that corporate culture is comprised of the assumptions values, norms and tangible signs of organization members and their behaviors. We can know a corporate character according to the corporate cultural. We all know that different people have different personality, so the different corporate also have different cultures. Jeffrey Sonnenfeld identified four types of cultures: Academy Culture, Baseball Team Culture, Club Culture and Fortress Culture.In my opinion, the following are the characters of the corporate cultures.(1)SpecificityCorporate culture has distinct personality and character, has the relative independence. It’s up to the production and operation of corporate management features, corporate tradition, the goal of corporate, the corporate staff quality and internal and external environment to the different.(2)SuccessionCorporate under certain conditions produce, survival and development, corporate culture is the product of history. Corporate culture inherited theessence of national culture.(3)CompatibilityCorporate culture reflects the spirit of the age, it must coalesced with corporate economic environment, political environment and the cultural environment.(4)HumanismCorporate culture is a kind of person-oriented culture, emphasize to understand people, respect people and care about people in corporate management.(5)GlobalityCorporate culture is a unified whole, the person’s development and the development of the corporate are inseparable.(6)InnovativenessThe excellent corporate culture always develops with the corporate environment and the change of the market between home and abroad. Lead all to pursue the excellence, pursue the achievement, pursue the innovation.These are my understanding of corporate culture, it’s abundant and captivating.。
(word完整版)综合教程 第二册 Unit1
2.Some sentencestructuresto understand
3.Writing techniques
.Teaching Methodsand Means
municative Approach
Learner-centered Teaching
(attacBiblioteka A to B; B be attached to A)
E.g. A price tag was attached to each article in the supermarket.
E.g.Do youattach much importance to(十分重视) what he says?
2. Appreciate the diffierent ways to compare and contrast;
3. Master the key language points and learn how to use them in context;
4. Understand the cultural background related to the content;
assist (Para.4)
v. (formal) help, support
(n. assistance, assistant)
Pattern: assist sb to do sth;
assist sb with sth;
assist sb in (doing) sth.
E.g. assist sb to fill in the forms
1 Group presentation (Group 1) (5 minutes)
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inflation: (通货膨胀 )
n. rise in prices resulting from an increase Байду номын сангаасn the supply of money, credit, etc.
e.g.
1、 We are suffering from runaway inflation. 我们正经受着失控的通货膨胀之苦。
Questions for Discussion
What do you think is the role of banking played in your daily life?
While saving is a tradition of Chinese people, more and more young people in China nowadays would prefer to get a mortgage. which do you
解人。 • He acted as an intermediate in the
hostage crisis.
• intermediate adj. 中间的，居间的
reservoir: (储藏；汇集)
n. (fig.) collection of sth
Trans.企业应储备廉价的劳动力。 Enterprise must have a reservoir
Terms Used in the Text
gold standard legal tender money orders instruments of credit supply and demand current account deposit account
Words to drill:
into his account every month. • 他每个月存（款）40磅。 •
Structural Analysis
Paragraphs 1~3:Money
Paragraph 4:Banks are closely concerned with the
flow of money
Paragraphs 5~8: Banking
and banking; • >To use theme-related vocabulary and
expressions in real situations.
Learning Points
Unit 1
Part I: Lead-in
Part II: Text A
• Part Ⅲ: Exercise and Quiz
prefer, and why?
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Translation Exercise
• 1.Two-thirds of card transactions
• are now made using debit cards.
2、We should keep inflation in check. 我们应该使通货膨胀受到抑制。
allocate: (分配)
n. to assign sth for a special purpose
allocation n.
Trans. 工程必须在指标内完成。
The project has to be finished within the allocation.
transaction back currency creditor asset medium reckonable inflation stabilize allocate valuables guardian issue intermediary reservoir loanable fluctuation credit debit
•
Can you name them?
Text A:Money and Banking
• Terms Used in the Text • Words to Drill • Structural Analysis • Questions for Discussion • Exercise and Quiz • Assignment
• Part Ⅳ: Text B
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•How many types of money do
• you know?
Various types of ---
Can you name them?
Various types of ---
•
Can you name them?
Various types of ---
Syn. appropriate, designate, earmark
Intermediary: (中间人,调解人 )
n. person who acts as a means of communication between two or more others.
• Trans. 他在人质问题的危机中充当调
of cheap labor.
• Other meanings（水库）:
• e.g. • 1.This reservoir gives water to the whole city. • 2.The reservoir was formed by flooding the
valley. •
credit: (存款)
• • •Unit One
•
商务英语综合教程 第二册
Question for Discussion: Is money really important?
Learning Objectives:
• >To know the history of money; • >To know the relation between money
n. sum of money in sb’s bank account
• 1. Do you give credit to what the man said?
• 你相信那人讲的话吗？ • 2. He is a man of a high credit. • 他是一个极有声望的人。 • 3. He would pay a credit of 40 ponuds