英语商务谈判(课堂PPT)
商务谈判案例英语
商务谈判案例英语
商务谈判是现代商务社会中具有至关重要地位的交流方式,也是企业开展商务活动的重要环节。谈判有其独特的文化和流程,其中语言是一个重要的组成部分。英语作为国际交流的重要工具之一,在国际贸易中具有举足轻重的地位,是商务谈判的基础。下面就以一个商务谈判的案例,来充分深入地讨论如何正确运用英语进行商务谈判。
场景:
中方A公司与国外B公司就购买机器人谈判。
第一步:谈判提出:
A公司: We’d like to purchase some robots from you.
B公司: What kind of robots do you need?
第二步:谈判详情:
A公司:We need two types of robots. One is for manufacturing and the other is for packing.
B公司:What’s the quantity of each type?
第三步:谈判价格:
A公司:We will need five of the manufacturing robots and ten of the packing robots.
B公司:What’s your budget?
第四步:谈判结果:
A公司:We can afford up to $25,000 for the fifteen robots. B公司:OK, we can accept that. When do you need the robots?
以上便是一次商务谈判的典型案例,从中可以清楚地看出在进行商务谈判时,正确运用英语是一件非常重要的事情。
商务英语negotiating price课件.
It includes consultation(磋商), bargaining(讨价还价), mediation(调 解), arbitration(仲裁) and sometimes, even litigation(诉讼).
Ⅰ 商务谈判的定义
从现代意义上讲,商务谈判可以 被定义为处理商务事物的谈判,以讨 论协商方式来确定贸易中的各项条件 和条款,并最终达成一致。它其中包 括磋商、讨价还价、调解、仲裁 ,有 时甚至诉讼 。
Ⅴ The Main Contents of Business Negotiation
* price (价格) * quality (质量) * terms of payment (付款条件) * packing and shipping (包装和装运) * insurance (保险) * agency (代理) * complaints, disputes and claims (投诉、争议、索赔) * arbitration (仲裁) * processing and assembling trade (加工与装配贸易) * compensation trade (贸易补偿) * technology importation (技术引进)
Unit Contents of Oral Business English (I) 1 Looking for a Job(I)
商务英语谈判教材
Our offer is reasonable and realistic. It comes in line with the prevailing market.
我方的报价是合理的、现实的,符合当前市场的价格水平。
If you insist on your price and refuse to make any concession, there will be not much point in further discussion.
•
16、我总是站在顾客的角度看待即将推出的产品或服务,因为我就是顾客。2021年9月24日星期五9时33分27秒21:33:2724 September 2021
•
17、当有机会获利时,千万不要畏缩不前。当你对一笔交易有把握时,给对方致命一击,即做对还不够,要尽可能多地获取。下午9时33分27秒下午9时33分21:33:2721.9.24
Offer and counter--offer
It is also called negotiating prices About currencies Australian Dollar Canadian Dollar Hong Kong Dollar US Dollar Euro Dollar Swiss Franc German Marks Japanese Yen RMB
商务英语negotiating price完整PPT课件
3 Office Routines(I)
Telephone Communicatuion
NEGOTIATING Business Meeting Booking
4 Price (II) 5 Modes of Payment (II)
PRICE Negotiating the Price
6 Sales Promotion (II)
Learning Objectives
• Learning about Business Negotiation • Learning about Terms in price negotiation • Understanding procedures in price negotiation • Learning to talk about price adjustments,
,支付保险费,以及负责租船或订舱,支付从装运港到
目的港的运费。
完整版课件
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Price Terms---FOB & CIF
• (I) A: The price of this product is $950 per set. B: Do you quote CIF or FOB? A: Our price is on CIF basis. • (II) A: What’s the basis of your offer, CIF or FOB? You know, I’d
《英语口语课件:商务英语-商务谈判》
商务谈判中的非语言交流
除了语言,非语言交流也是谈判过程中的重要组成部分。包括肢体语言、面 部表情和声音的使用。
商务谈判中的沟通技巧
1 积极倾听
倾听对方的观点,并给予积 极回应。
ຫໍສະໝຸດ Baidu2 适度提问
通过提问了解对方的需求和 关注点。
3 明确表达
清晰明确地表达自己的意见和要求。
商务谈判中的情感控制
掌控情绪
《英语口语课件:商务英 语——商务谈判》
商务英语口语课件:商务谈判
商务谈判概述
商务谈判是商业交流的关键环节,涉及双方协商共识和达成合作。该节介绍 商务谈判定义、特点以及重要性。
商务谈判的目的和步骤
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步骤
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商务谈判通常包括准备阶段、开场白、
信息交流、博弈及最终协议等步骤。
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目的
商务谈判的目的是达成双方互利共赢的 合作协议,满足各方利益。
技巧
掌握有效的谈判技巧,如倾听、提问、 换位思考等,有助于更好地达成协议。
商务谈判的基本技巧
目标明确
在谈判前明确自己的目标,以便制定合适的策 略。
有效沟通
善于表达自己的意见,并倾听对方的观点。
灵活应变
在谈判过程中灵活调整策略,适应变化的局势。
建立信任
与对方建立良好的信任关系,有助于达成更好 的合作协议。
商务英语谈判
Chapter 1 Principles of Business Negotiation
商务谈判的原则
何谓商务谈判?谈判是人们为了协调彼此之间的关系,满足各自的需要,通过协商争取达到意见一致的行为和过程。
Negotiation takes place between human beings. It is the most common form of social interaction. Almost everybody in
the world is involved in negotiat ions in one way or another for a good part of any given day. People negotiate over where to go
for dinner, which movie to watch or how to split household chores.
Negotiation, in its modern sense, is defined in The Roots of Sound Rational Thinking as follows: the ability to deal with business affairs, to arrange by discussion the settlement of terms, to reach agreements through treaties and compromise, and
国际商务谈判英语12_Negotiation_Over_the_Internet
Disadvantages of Internet Negotiations
Lack
of Traditional Cues Lack of Trust Exclusive Price Focus Delayed Communication Systematic Negotiation Procedure Nontraditional Environment
Negotiations Over the Internet
Doing Business Online
Introduction
In business, the Internet has provided a completely new means of contacting customers, tracking orders from suppliers, and carrying out many different kinds of business transactions. The focus of this chapter is to examine the various ways of using the internet to carry out negotiations, the advantages and disadvantages of internet negotiations, and concludes with recommendations for when internet negotiations are most useful.
国际商务谈判英文版
检测内容10: Creating a right negotiation atmosphere
(1) __ High-spirit____atmosphere positive & enthusiastic, optimistic about prospect, generate pleasant elements. (2) __Low-spirit___ atmosphere serious, depressing and downcast, indifferent attitude with unpleasant factor. (3) _Natural_____atmosphere natural and steady mood, have peach of mind.
reserved, avoid/reserve information, driving advance to direction we desire.
检测内容12: Opening strategies
(4) ___Nitpicking_挑剔____ atmosphere blame, create tension, confuse, suppress & force them to make concession (5) __Offensive__进攻____ opening
检测内容14: How to plan negotiation
商务谈判英语
Business negotiation (1)
Key words
Speculation/consideration 考虑concession 让步conclusion 交易conclude 达成协议,议定reconsider 重新考虑reputation 名声assure 向…保证react对…起作用positively积极地,肯定地unfortunately遗憾地benefit 好处quantity 数量persuade 说服emphasize 强调attitude 态度
Key sentences
1.We accept your price if you take the quantity we offer. 如果你方接受
我们提出的数量,我们便接受你们的价格。
2.If you can quote us your lowest price, we’d like to order 4,000 dozen
on each item. 如果你方向我方报最低价,我们想每一种订购4000打。
3.If your order is large enough, I’m ready to reduce our price by 30
percent.如果订货量大,我可以降价30%。
4.In order to conclude the business, we are prepared to lower our price
by 30 percent. 为了达成这笔买卖,我们准备降价30%。
5.Your unit price is two hundred dollars higher than we can accept. 你
商务谈判英语PPT
谈判英语必备30句
1、would anyone like something to drink before we begin? 在我们正式开始前,大家喝点什么吧?
2、we are ready. 我们准备好了。
3、i know i can count on you. 我知道我可以相信你。
4、tust me. 请相信我。
5、we are here to solve problems. 我们是来解决问题的。
7、ihope this meeting is productive. 我希望这是一次富有成效的会谈。
8、i need more information. 我需要更多的信息。
9、not in the long run. 从长远来说并不是这样。这句话很实用,也可显示你的“高瞻远瞩”。
10、let me explain to you why . 让我给你一个解释一下原因。很好的转折,又可磨炼自己的耐心。
11、that’s the basic problem. 这是最基本的问题。
13、it depends on what you want. 那要视贵方的需要而定。没那么正规的场合下说:那要看你到底想要什么。
15、are you negotiable? 你还有商量的余地吗?
16、i’m sure there is some room for negotiation. 我肯定还有商量的余地。
17、we have another plan. 我们还有一个计划。准备多么充分!胜利一定会属于这样的人!
商务英语谈判
• • • • •
B: We advocate using smaller container to pack the goods. A: Our packing well be on a pared with that of the Japanese. B: Ok ,when will you ship the goods ? A: We will ship the goods at the middle of September. B: Shipment by the middle of September will be too late for us ,Could you possibly bring forward the date of shipment ?Example the middle of August? • A: I’m really sorry that we won’t be able to make delivery within such a short time , It takes time to manufacture and pack the goods. The best we can promise is to deliver the 5 days earlier .Ok? • B: Ok!
电商08-1班 李萌
茶具的商务谈判
• • • • • A:Hello! My name is Li Meng . I am a sales manger of YOYO Trading Company .This is my business card. B: Hello! I am a businesswoman from KUKI Trading Company Can I help you? A: We are desirous of entering into business relation with you. B: Can you introduce your company for me? A: Sure. We deal in Tea Sets and have been in this line for 10 years. Our company is based in Guangzhou and our trade volume was USD 50,000 last year . B: Could you introduce your products for me? A: Ok! Our products sell well in the Asian market since they are fresh in design and fine in workmanship.
国际商务英语谈判技巧
国际商务英语谈判技巧
第一,提问技巧。
在商务英语谈判中,提问技巧是至关重要的,用正式的英语语句进行提问不仅可以证实我们的推断,还可以获得平常无法获得的知识。
第二,运用婉转语言。
在商务英语谈判中,有些语言是正确的,但是效果令人难以接受,最终无法使双方满意。婉转的语言正如一句话"言有尽而意无穷,余意尽在不言中',比如:I agree with most of what you said,换句话是there are something in what you said that I not agree with. 这是一种婉转表达否定的意思。
第三,用条件句代替"NO'。
在谈判中,如果想表示否定的意思,不要直接说"NO',如果说了会让对方感到尴尬,谈判进程甚至会因此陷入僵局。一方可以用条件句询问对方Would you be willing to meet the extra cost if we meet your additional requirements ?
2商务英语谈判怎么学习
第一,善于倾听,做到少说多听。
商务谈判实际上是一种对话,在这个对话中,双方说明自己的
状况,陈述自己的观点,倾听对方的提案、发盘、并做反提案,还盘、互相让步,最后达成协议。
第二,灵活应变,做到灵活性与原则性相结合。
商务谈判过程中往往会碰到一些意想不到的尴尬事情,要求谈判者具有灵活的语言应变能力,与应急手段相联系,巧妙地摆脱困境。
第三,语义清楚,做到形式委婉、内容明确。
国际商务谈判大多用英语进行,而谈判双方的母语往往又不都是英语,这就增加了交流的难度。在这种状况下,我们要尽量用简单、清楚、明确的英语,不要用易引起误会的多义词、双关语、俚语、成语。
商务谈判的英语ppt
I’d like to put forward that we need to hire a new assistant.
I’d like to suggest we plan an event for all the employees.
Here are some idea I’d like to share/ discuss/ propose to you.
Make A Proposal
Fully Support/ Excellent Idea/ In Favor of/ Back up
The idea has my fully support. I’m fully in favor of your ideas. Keep updating me the progress. It’s an excellent idea! You have my backing/ I will back you up.
Give a Quotation
How does sound to you? How about ? How do you feel about…? A Guarantee Purchase of …….
How would you feel about 15 USD per unit? Is 12 cents acceptable to you? We're prepared to guarantee purchase of one million units for the first year. If your annual purchases fall more than 5 percent below target, would you be willing to consider a penalty?
国际商务谈判(英文) 全套课件
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教学组织:
• 以小组(从开始固定谈判小组)讨论的形式完成任务书中的一些项目,包括常用的专业 术语、英语的常用表达方式、可以找到的谈判技巧和相关知识等
• 任务书完成情况展示 • 谈判模拟
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考核方案:
• 考试内容是将以上前五个任务合并为一个大任务,并将其 具体化,设计成一笔具体的交易。考核过程从任务发放开 始,经历市场调查、网络调查、谈判代表队内部讨论、调 查报告撰写等过程, 使学生对谈判任务逐渐加深了解,对 任务所涉及的市场状况形成了一定的概念,经过就此项任 务进行的谈判技巧辅导后,学生们掌握了此项任务基本情 况,有了基本的思路,了解了基本的谈判技巧,从而增加 了谈判的信心。随后在两个谈判代表队中用中文进行谈判, 当学生练习到一定程度后自然而然地应英文进行谈判,最 后进行正式谈判。调查报告计入平时成绩。
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• Relative knowledge • Special terms • useful expressions • Skills
Unit 1 Making an Enquiry
Briefing
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Let’s how you Uhnaitv1eMpakrinegpanaErenqdu:iry Task 3
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The Requirements on Students
商务英语谈判1-阶段
Phases of Business Negotiation
商务谈判的阶段
Busin ess n egotiati ons are con ducted in the follow ing four phases:
the preparation phase (准备阶段);the opening phase (开始阶段):
1.proposal:exploration试探),bidding (报价);
2. reflect ing
the bargaining phase (讨价还价阶段):bidding & bargain
the closing phase (结束阶段):settling (成交)and ratifying (批准)
笼统一点分就是:
Pre-negotiation (前期准备阶段)
Face-to face negotiation (面对面谈判阶段):the opening phase (开始阶段):
1.proposal:exploration试探),bidding (扌
报价);
2. reflect ing
the bargaining phase (讨价还价阶段)
biddi ng & barga in the closing phase (结束阶
段):settling (成交),ratifying (批准)
Post-negotiation (谈判后期阶段):summary of the negotiation (谈判总结)
评估谈判过程
评估对手
评估谈判对手评估谈判结果
For word mea ning and bus in ess value might differ. If there is some n egative feedback, it might cause ano ther round face-to-face n egotiatio n. Therefore, the terms agreed on should be read to each after the con cessi ons are excha nged. The discussi ons should be held by means of minu tes of the meet ing. Or somethi ng un pleasa nt or un expected might happe n in the later on course of impleme ntati on of the con tract uni ess both sides paid eno ugh atte nti on to every detail. f' best to confirm that both sides un dersta nd everyth ing they have agreed on before they leave the table.
negotiation商务英语谈判ppt
Lawyer Zhanghua:From January to October in 2010, the sales performance of Like glasses company surged(激增) 52% in China, and continued the trend of high growth this year. Glasses market growth in China is unstoppable(势不可挡的)in the past five years,and the outstanding performance of Like glasses company's success in China symbolizes(象征)that it will get more sound and sustainable development(健全和持续的发展).
CFO Chen Jianjun: As for prices, we are willing to pay 2 billion dollars.
CFO Tang Yunting:2 billion? This is a bit too low. The market value of our company I think you should have done market research, I do not think that the price of 2.5 billion is over!
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Quoting strategies
❖Be explicit and specific ❖be decisive and resolute ❖offer no explanation ❖use differentiation (区别报价法) ❖use psychological pricing(心理定价法) ❖use midway price changes……
❖The quoters should consider their own interests and the demand and supply of the relevant commodity in the market.
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价格谈判与价格谈判区间
买卖双方的价格区域
卖方的价格区域
最高报价
可能成交的区域
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Differentiation
❖This strategy allows a company to buy or sell the same product at different prices based on their grades, quantity, delivery destination, shipment, methods of payment and other related factors.
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Bargaining process
❖Key points: ❖1. tactics and strategies for making
quotations; ❖2. indicators for the end of a bargain; ❖3. tactics and skills for making counter-
买方的价格区域
底价 底价
最低报价
可能成交的区域
谈判区域
卖方的首次出价
买方底价
可能达成 协议的区域
买方的首次出价
卖方底价
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பைடு நூலகம்
❖Common ways to establish a quotation price:
❖Assess the market situation at home or abroad, the competitors’ price level, set a range of prices to quote;
quotations ❖4. principles and strategies for making
compromises
2
❖The bargaining phase is the core and most difficult stage in the whole negotiation process.
❖Each side may modify its original objectives, establish a basic framework for the negotiation agreement, adjust its own strategies.
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❖The negotiators’ ability to use their wisdom, strategies and skills in a correct, effective and flexible way will determine how well they can realize their final goals.
❖Set a bottom line as the last line of defense in the negotiation;
❖Decide the initial level for the quotation. ❖The seller can ask a sky-high price; the
❖All negotiating parties confer about substantive(实质性的) issues and items.
3
❖In the bargaining phase, each negotiating party measures its own strength, intelligence and strategies against those of its counterpart.
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Guidelines for making a quotation
❖The principle of making a quotation in business negotiation is “to sell dear” or “to buy cheap”.
❖The seller should try to present his quotation at the highest price acceptable to the buyer; the buyer should bid for the lowest price bearable to the seller.
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The definition of quotation
❖Narrowly: it is a way to indicate a particular price at which one party will buy or sell the specific commodity.
❖Broadly: including other terms and conditions for a deal: the name of the commodity, quality, quantity, price, packaging, shipping, insurance, payment terms, inspections, claims索赔, arbitration 仲裁…
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psychological pricing
❖Units of measurement: RMB-Euro/Dollar ❖3 Dollar--- 20 Yuan exchange rate汇率 ❖换算单位 kilo---pound