商务英语

Course: International Business

Fall, 2015

Student Name: 蔡妮(in Chinese)

Class: 14国贸专升本

Student ID:14230121101

Research Task: Exercise 1, Chapter 13, p.326

Most Admired Companies

I. Introduction

(Describe the tasks and the aims of your report.)

近几年财富杂志上排名前10的最受尊敬的企业有哪些，领先地位最高的企业是哪个，为什么它会受人尊敬，它的战略的和组织的成功因素是什么。

II. Findings

(Describe the major findings of your research, including tables and graphs, if any.)

World’s Most Admired Companies2013

2015财富排行榜

1.苹果Apple

2.谷歌Google

3.Berkshire Hathaway

4.Amazon

5.星巴克Starbucks

6.迪士尼Walt Disney

7.西南航空Southwest Airlines

8.美国运通American Express

9.通用电气（General Electric）10.可口可乐Coca Cola

III. Conclusions

(Summarize the major findings of your report.)

苹果连续第四年居于“《财富》杂志最受尊敬企业”榜首。苹果令人目不暇接的新产品发布速度让整个科技行业的其他公司都望尘莫及。

今年1月份，首席执行官史蒂夫-乔布斯(Steve Jobs)第二次请病假之后，苹果股价受到一定影响。但是乔布斯在公司最近的财报中安抚市场：苹果仍在“开足马力前进”。

显然的确如此。苹果季度盈利较上一年几乎翻番。3月3日凌晨(北京时间)iPad 2如期发布，而乔布斯意外现身发布现场。苹果在9个方面都获得最高分，包括创新、人员管理、企业资产使用、社会责任、管理质量、金融稳定性、长期投资价值、产品质量和全球竞争性。

Sources

(Describe sources of your data and other materials that you used in the report.)

●Try to reflect on the ideas learned in class and develop your own ideas.

●Organize the ideas in your own words.

●Draw tables and graphs by yourself, and describe the key ideas you want to

convey by using these tables and graphs.

● 2 – 3 pages.

●Hand in your report.