中等职业教育英语Unit9 Advertising高一
unit9Advertisement
1.It’s believed that__you work,__result you’ll get.(1993年上海) A.the harder; the better B.the more hard; the more better C.the harder; a better D.more hard; more better
Unit 9 Advertisement
Kuancheng Vocational School
Tianxuesong
Teaching Aims:
1.Try to know some famous advertising slogans; 2.Try to know advertising characteristices
Teaching important points:
1.Improve students reading comprehension. 2.Help students master the main idea of this article.
Teaching difficult points: 1.Master the key words in the passage . 2.Master how to use some important experssions. Teaching methods: 1.fast-reading and careful-reading 2.Ask and answer activities .
be used to do. 被用于，表示被动。
Computer can be used to do many things.
中职英语-语文出版社-基础模块下册Unit9-AdvertisementPPT优秀课件
5. by means of
通过
7. a great deal of
大量的
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2. be used to
被用来
4. bring…to
引起
6. and so on
等等
8. major advantage
主要的优点
3
9. listen to the radio
听收音机
11. It is said that
2021/6/3
10
V. Practice
1. to send commercial information about some commodities or services to the public. 2. designed well 3. a common way of advertising. 4. they are in taxies; in their own cars.
2. to walk + 动物 赶着（牵着）走 e.g. The lady is walking her dog. 这位夫人在遛狗。
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3. bring…to the attention of 使……引起……注意
e.g. The teacher's talk brought the English reading skill to the attention of the students.
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WINNER WINNER , CHICKEN DINNER!
2021/6/3
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在真实世界 也要做正能量英雄
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我于杀戮之中盛放，亦如黎明中的花朵 哼，一个能打的都没有！ 长路漫漫，惟剑做伴。
(完整版)职业高中英语基础模块下册Unit9Advertisement练习题
Unit 9 AdvertisementKey Words:advertise advertisement space promotion commercial everywhere radio productattention current mail contain designdirectly select common notice appearmajor advantage however false healthynecessary realUseful Expressions: fashion show bring…toby means of a great deal ofmore or less play an important role inmake sure selected customerall the time bring…to the attention of Grammar Focus:The-ing Form of Verbs (2) 动词的-ing形式（二）4. 作定语动词的-ing形式以单词形式作定语时，置于所修饰的名词之前，以短语形式作定语时，置于所修饰的名词之后。
eg. This reminds me of Italy, when it was still a developing country.A reading room writing paper5. 做宾语补足语eg. Sometime in the night Bill woke and found Joe sitting up in bed, crying.动词的-ing形式及其短语做宾语补足语常出现在下列谓语动词之后：find, feel, listen to, hear, look at, see, watch, notice, observe, smell, get, leave, have等。
语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件4
1.What are advertisements?
Paragraph 1，line2-3
2.What are the means of advertisements?
Paragraph 3，line2-4
3.What is the advantage of raido announcement?
Paragraph 5，line3-4
Language study
1.public 3. be painted 5.wherever 7.attention
2.effect 4.appear 6.select 8.designed
Language study 1.more or less 3. by means of 5.In fact 2. play an important role 4.a great deal of 6.make sure
…are be used to
被用于…
if
如果
bring …to
引起
by means of
通过…的途径
and so on
等等
a great deal of
许多、大量
it is said that…
据说..
more or less
或多或少
play an important role in
在…中起重要作用
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What is advertisement？
马桶，如此坚硬
ads for government policies
Commercial advertisements
Just do it.
中职教育英语基础模块 Unit9 Advertisement
• Para. 7
What is advertisement and advertising promotion?
Fast reading
Think about the following questions and discuss.
• 1. What is an ad used for?
• 2. Why do people put ads in newspapers? • 3. What are the advantages of ads on radio announcements? • 4. What are the disadvantages of advertisements?
• Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
What are the advantages of ads on radio announcements?
• A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.
• Find some famous English ads and compare them with their Chinese version.
• Try to make a new English ad for our school.
职高英语基础模块下Unit 9 Advertisement学案
Unit 9Advertisement年级：高二科目：英语课型：Reading 主备人：王晓燕时间：2014.3.27 1．知识与技能：key words and useful expressions2．过程与方法：Reading the text, understand the passage, complete the questions and then retell the text.3．情感态度与价值观：体会语言艺术，提升学习兴趣学习重、难点1．重点：bring …to the attention of selected customer advertisement space promotion commercial everywhere radio product attention current mail contain design directly select common notice appear major advantage however2．难点：达到阅读目的，完成习题要求，复述课文内容学习方法：自主、合作、互动学习过程：一、温故互查：Translate the following.1.一种重要的促销手段2.公众，社会3. potential customer 44. by means of5. 选定的顾客6.或多或少7. 遛马8.服装表演9. Exhibition Center 10.by means of二、设问导读Answer to the following questions.①. What do famous persons really want to do when they appear in the ads?②. Which are more expensive, TV ads or radio ads?三、自学检测（paragraph4-5）I.Study the sentences and fill in the blanks with the correct words according to the text.1. Brochures can contain information if designed well. 如果设计的好的话，宣传册会包含大量的信息。
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
新语文版中职英语基础模块 下册unit 9《advertisement》教学设计(精品).doc
And I can correct the pronunciation .
And we can read them together ,
And call other Ss to read to check if they can read skillfully.
15’
Teaching
ProTeaching
These words ‘pictures that were made by our take part in the class.
Ss,
So I make the writer to read or tell others what they are .and they make the pictures on the blackboard .
3.let a s to answer the question
4.Make the topic and later let’s learn the new Ss TEACH Ss.
words
The words is 10 in total
Of today.
Ss have many chances to
4
Topic
Unit 9 Advertisement
Type
New
Date
4.23
Period
Two
教学设计
Teachin 1. Target language words and sentences g goals 2. Target Ability
To develop the Ss’ ability and skills of guessing words and reading comprehension.
中等职业教育英语高一9单元
happier, heathier attractive ,more_______, popular more________ successful more__________,etc.In fact, what they want is just to make us pay more money _____________.So, ___________ it is necessary that we make sure what is real and what is false in the ads.
Unit9
Advertisement
New words : 1.为……做广告 vt.
advertise
.
.
2. 广ቤተ መጻሕፍቲ ባይዱ业n. advertising
3.广告
4. 广告商
advertisement
.
.
advertiser
slogan obey .
5.标语
6.空间 space . 8.口渴n. thirst
3.If a fashion show is to be held on Saturday ,what a slogan would be?
Fashion Show coming to the Exhibition
Advertisements are used to send commercial information about some commodities or services to the public.
Homework (选词填空）
advertisement space commercial everywhere radio attention contain select common notice appear necessary
中职教材Unit9Advertising
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
广告被用来向公众传递一些产品和服务的信息。
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
1
2
Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by.
广告是商品交易中一种重要的促销手段。
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
（完整版）职业高中英语基础模块下册Unit9Advertisement练习题
（完整版）职业高中英语基础模块下册Unit9Advertisement练习题Unit 9 AdvertisementKey Words: advertise commercial attention currentdirectly select major advantagenecessary realUseful Expressions: fashion showby means of more or less make sure all the time Grammar Focus:The-ing Form of Verbs (2) 动词的 -ing 形式(二)4. 作定语动词的 -ing 形式以单词形式作定语时，置于所修饰的名词之前，以短语形式作定语时，置于所修饰的名词之后。
eg. This reminds me of Italy, when it was still a developing country.A reading room writing paper5. 做宾语补足语eg. Sometime in the night Bill woke and found Joe sitting up in bed, crying .动词的 -ing 形式及其短语做宾语补足语常出现在下列谓语动词之后： find, feel, listen to, hear, look at, see, watch, notice, observe, smell, get, leave, have 等。
6. 作状语可做时间、原因、方式、条件、伴随、结果等状语，有“主动”和“进行”的含义；如果-ing 形式表示的动作出现在句子的谓语之前，则用完成式“ having+动词的过去分词”。
eg. He wandered the street, trying to find a way to make somemoney.Having finished their work, they had a rest.advertisement everywhere space promotion radioproduct mail containdesign common noticeappear however false healthy bring …to a great deal of play animportant role in selectedcustomer bring … to theattention ofUnit 9 Advertisement一、英汉互译I. 时装表演 ______3.通过，借助于 _________5.或多或少 ________7. ________________ 确定，确信 ___________9. building materials ____II. flying kite _______13. writing paper ______二、单项选择 15. The boy ___ here is a classmate of mine.A. standB. to standC. standingD. stood16. The girl ___ by some boys is our English teacher.A. followB. to followC. followedD. following17. ___ by Leifeng ' s heroic deeds, we make a plan to help the old with their lives.B. inspiredC. having inspiredD. to be inspired18. Who is the girl ___ to my mother?A. speakingB. spokenC. speakD. to speak19. The program ____ next year is important for our city.A. holdB. heldC. holdingD. to be held20. ___ from the top of the hill, the city looks beautiful.A. SeeingB. SeenC. SeeD. Saw21. ___ in old English, the book is too difficult to understand.A. WritingB. Being writtenC. WrittenD. Wrote22. It ' s no good . You ' d bettervgei it up.A. to smokeB. smokingC. smokeD. smoke23. the letter, he went out to post it.B. being writtenC. WrittenD. Having written24. The young pioneers walked along the river, andwild flowers.2.引起，使成为 ________ 4.非常多，大量 ________ 6.在…中起重要作用 ________ 8. reading room ______ _ 10. sleeping boy ______ 12. developing country ______ 14. failing leaves ______A. singing, gatheringB. sang, gatheredC. being singing, being gatheringD. sing, gather25. I saw him ____ the room just now, but now I hear him___ in the next room.A. enter, singingB. entering, singsC. entered, sangD. to enter, to sing26. The middle-aged woman left, ___ what belongs to her.A. takeB. takenC. takingD. to take27. I walked into the office and shook hands with a ____ man___ Mr. Black.A. smiled, namingB. smiling, namingC. smiled, named C. smiling, named28. __ the homework, he went to the playground.B. Being finishedC. FinishedD. Having finished29. People ___ in the countryside often feel they cant enjoy the fun city life.A. livingB. liveC. to liveD. lived30. The next day she found the old man ___ in bed, dead.A. lyingB. lieC. layingD. lay31. -Did you hear someone ___ in the next room just now? -Yes, I heard a girl ___ when I came back.A. sing, singB. to sing, to singC. sing, singingD. to sing, singing32. -Why did you go back to the shop?-I left my friend ____ there.A. waitingB. to waitC. waitD. waits33. Tom enjoys ____ in China.A. liveB. livingD. lived34. The old man devoted his life to ___ .A. teachB. teachingC. being teachD. teached三、完形填空You may not realize it, but you are doing much more than juststudying when you are at school. School is also the place 35 you socialize and learn to get along with people. But this is 36 _ easy. What can you do 37, you just don ' tike one of your classmates?If you discover that you have problems 38 your classmates orfriends, the most important thing to learn is tolerance( 忍受).Tolerance is the 39, to recognize and respect the 40 in others. We cannot change the way that other people act, 41 it is important to learn to live happily with them.Practicing tolerance will allow everyone to form better 42 witheach other. Getting to know someone 43 help you understand why they do things 44from you. It is important to remember that justbecause something is different does not mean that it is bad.45teaches us to keep a good temper and open mind.One thing to 46 is the old saying, “ Treabthers how you want47. ” You would like to be treated kindly by your classmates,so it is 48_ to treat them with equal kindness. If you tolerate 49, it doesn ' t mean that you have to like it. No one is asking you to 51who you are or what you believe in. Tolerance just means that you will be 51_of the differences in others and not try to make them change.It is important to 52 tolerance because it will make everyone 'lives easier. Learn to 53 people for their different abilities and interests. The world is a very 54 place, and practicing tolerance in your own school and city can help make a difference.( ( ( ()35. A. which )36. A. very )37. A. unless )38. A. getting along with C.getting away from)39. A. chance B.benefit )40. A. imaginationsC. consequences B. whereB. noB. sinceD. when D. really D. if C. that C. not always C. because B. making apologies to D. fleeing from C. patience D. ability B. thoughts D. differences( ( ( (( ( ( () 41. A. so B. and C. but) 42. A. moods B. habits) 43. A. must B. may) 44. A. fortunatelyC. differently) 45. A. PatienceC. Tolerance) 46. A. keep in touchC. keep up with) 47. A. to treatC. to be treated) 48. A. attractiveD. althoughC. relationshipsD. feelingsC. shouldD. canB. easilyD. attentivelyB. ExperienceD. KindnessB. keep in mindD. keep to yourselvesB. being treatedD. to be treatingB. importantC. desperateD. fantasticD. nothingD. decide ) 49. A. something B. anything C. everything ) 50. A. change B. remind) 51. A. convenientC. negative) 52. A. ignore) 53. A. accept) 54. A. diverseB. cancelB. receiveB. sameC. promiseB. respectfulD. considerableC. preventC. thankC. individual((( 四、阅读理解The word advertising refers to anyD. practice D. rememberD. apparent kind of publicannouncement that brings products and services to the attentionof people. Throughout history, advertising has been an effective way to promote ( 促进) the trading and selling of goods. In the Middle Ag es, mer chants employed “ town criers ” to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads)could be printed easily and were either hung in public places orput in books.By the end of the seventeenth century , when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. TheLondon Gazette was the first newspaper to set aside a place justfor advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything ，from clothes to drinks ，was promoted with clever methods such as repetition of the firm 's name or product, words organized in eye-catching patterns ，the use of pretty pictures and expressions easy to remember.Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as “ advertisingagencies （广告商）. ”The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism （消费主义） as a way of life ，spreading the belief that people could be happy only if they bought the “ right ” products.55. When the printing was invented?A. By the end of the seventeenth century.B. In the eighteenth century.C. In the fifteenth century.D. Near the end of the nineteenth century.56. What was advertising like in the Middle Ages?A. Merchants were employed to promote products.B. Ad messages were shouted out in public places.C. Product information was included in books.D. Ad signs were put up in towns.57. What does the word “This ” in Paragraph 2 refer to?A. Advertising in newspapers.B. Including pictures in ads.C. Selling goods in markets.D. Working with ad agencies.58. The l8th century advertising was special in its ___ .A. growing spendingB. printing materialsC. advertising companiesD. attractive designs59. Which of the following might be the best title for the text?A. The Story of AdvertisingB. The Value of Advertising DesignsC. The Role of Newspaper AdvertisingD. The Development of Printing for Advertising五、短文改错We 'll never forget the day while my classmates and60( )I paid a visit a chemistry factory. It61( )was a large one with nearly 20,000 worker. It looked62 ( )like a garden and we saw colorful flowers, grass and trees 63( ) there. We also visited some workshops and find workers64 ( ) working hard. We talked to them and learned a lot of. We65 ( ) understood them further. On the way home we felt very tiring,66( ) but we all thought we had good67 ( day. )We really hoped that we can get more chances68 ( )of leaving the school and learn about society.69 ( )六、书面表达星期天上午你必须去参加一个大的会议，并且中午不回家吃饭，而昨天你回家的时候，家里没有人，请你给你的父母留一张便条，说明这件事。