商务英语写作复习2.doc
商务英语2题库及答案
商务英语2题库及答案一、选择题1. When making a business proposal, which of the following is NOT a common step?A. Identifying the target audienceB. Conducting market researchC. Writing a personal diaryD. Preparing a budget答案：C2. What does the acronym SWOT stand for in business analysis?A. Strengths, Weaknesses, Opportunities, ThreatsB. Systems, Workflows, Objectives, TacticsC. Sales, Web, Operations, TechnologyD. Strategy, Workflow, Organization, Technology答案：A3. In a negotiation, which of the following is NOT a recommended strategy?A. Building rapport with the other partyB. Being fully prepared with facts and figuresC. Making demands without any room for compromiseD. Listening actively to understand the other party's needs答案：C二、填空题4. The process of exchanging goods or services for money is known as _________.答案：transaction5. A _________ is a document that outlines the terms and conditions of a business agreement.答案：contract6. When a company is looking to expand its market, it may engage in _________ activities.答案：marketing三、简答题7. What are the key components of a successful business plan?答案：A successful business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.8. Describe the role of a project manager in a business setting.答案：A project manager is responsible for planning, executing, and closing projects. They define project goals, scope, deliverables, and timelines. They also manage resources, monitor progress, and ensure that the projectmeets its objectives and budget constraints.四、案例分析题9. Case Study: ABC Company is considering entering a new market. They have identified several potential competitorsand are now evaluating the feasibility of their expansion. What steps should they take to assess the market?答案：ABC Company should first conduct a thorough market analysis to understand the demand, competition, and potential risks. They should also perform a SWOT analysis to identify their strengths and weaknesses in relation to the new market. Additionally, they should consider conducting surveys orfocus groups to gauge customer interest and preferences. Finally, they should prepare a detailed business plan that outlines their strategy for entering the new market,including marketing, sales, and operational plans.五、论述题10. Discuss the importance of effective communication in international business and provide examples of how it can impact a company's success.答案：Effective communication is crucial in international business as it helps to bridge cultural and language barriers, ensuring that all parties have a clear understanding of agreements and expectations. For example, a company thatfails to communicate effectively may experience misunderstandings that lead to contract disputes or a loss oftrust with partners. On the other hand, a company that excels in communication can build strong relationships, negotiate favorable deals, and expand its global presence. Examples include using professional translators for important documents, training employees in cross-cultural communication, and adopting technology that facilitates real-time, multi-language communication.。
新编剑桥商务英语(中级)Module-2精选全文完整版
可编辑修改精选全文完整版Useful language from Module 2Wordlistbranch headquarters promotiontake part in call centre holding company recognition take seriously cash bonus manufacturing research and developmenttake with a pinch of salt corporation parental leave distribution centre pension reward trademark division perks subsidiary turnover flexible plant take care warehouse found (a company) position take onExpressionsPresentingGood morning and thanks for coming.Today I'd like to tell you about...If you have any questions, I'll be happy to answer them at the end.In my brief presentation we'll begin by looking at... First of all there's.../ and finally there's...Then I'll give an overview of...OK, let's move on to look at...One thing I'd like to point out is...Take a look at this chart, which shows...Here you can see...Finally. I'd like to talk about...So that brings me to the end of my presentation. Thanks for listening.Are there any questions?Module 2.1 Company benefitsBenefits and incentivesV ocabulary1) Ask students to work alone as they rank the ten items and then compare and discuss in pairs. Make sure they give reasons.ExtensionIn Part Two of the Speaking Test, students might need to give a one-minute presentation entitled, "What is important when choosing a job?". Put students in pairs and tell them to practise a similar presentation, taking turns to be the examiner or the candidate. Students can use some of the ideas listed in exercise 1.2) 2.1 Students listen out for five of the benefits and incentives in exercise 1. Note that this is a similar task to Part Two of the Listening Test.Answers1 a company car2 flexible working hours3 parental leave4 an impressive job title5 a pension2.1 Listening scriptSpeaker 1 It's great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don't seem to mind how I use it for leisure.Speaker 2I thought it wouldn't change the way I worked after the first six months, but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon. But my boss has been really good about it and some days I can do a half day if I want and then I might work later on other days - or I take work home, which I don't like doing, but it's the only way... Speaker 3 It's actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out. Mind you, after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4I've just been promoted from Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I'm not sure if I get my own office though.Speaker 5The problem for me is that I won't have enough to live on when I'm 60 and I can't afford a private plan. So I'll probably try and keep working for a few more years, and anyway, I heard the government is planning to raise the age of retirement...Is working for Xerox too good to be true?Reading3) Set students a time limit of about three minutes to answer the question. The aim is to find any benefits andincentives, but tell students not to read in too much detail at this stage.Answersopportunities for promotion, training and staff development, a pension*Note that the article also mentions a "reward and recognition scheme" which is another form of incentive.4) Now students read the article in much more detail to answer questions 1-5. Refer them to the Exam Success tip on reading the complete text before answering any questions.Answers1 B2 A3 C4 B5 CExpressions with takeV ocabulary5 As a quick lead-in, ask students to brainstorm collocations and expressions they can think of with take, eg take a day off, take a taxi, take a break, take off, etc.Answers1 take (Moloney's comments) with a pinch of salt2 take care of3 Take (Carole Palmer)4 took part in5 takes on6 takes seriouslyExtensionAsk students to write six new sentences using take from the exercise. They can relate the sentences to their own work or life, eg I'd take the news of a pay rise with a pinch of salt. (not so sure, doubtfully)Module 2.1 Company benefitsAsking questions about jobsSpeaking1) Tell students to imagine they were the journalist writing the article on Xerox on the previous page. They need to create the questions they asked during the interviews with Kim Moloney and Carole Palmer. The article offers clues as to the tense needed for each question. This exercise should be a review for students at this level and provides some basic questions for asking about a job.Answers1 How long have you been working for the company?2 When did you join (the company)?3 What was your first job?4 What are you responsible for?5 Where are you based?6 What would you like to do in the future?2) Students practice asking and answering the questions. If possible, try to pair students who haven't yet met in the class. Make sure the answers use the correct tense and give feedback.The PastGrammar3) Students match the three verb forms to the correct tense definitions.AnswersPast simple: startedPresent perfect: has movedPresent perfect continuous: has been workingRefer students to the Grammar reference on page 128. Suggest they also re-read the information on the present perfect and present perfect continuous in Module 1. Remind students that we tend not to use continuous forms with stative verbs. Also point out that verbs like work and live can often be used in the present perfect and present perfect continuous form with little change in meaning. The main change in emphasis is that the continuous form emphasises that the action is ongoing. You could also draw these timelines on the board to help clarify the meaning:Past simplePast NowX ↑Present perfectPastNowPresent perfect continuousPast Now4) Students underline the correct verb form. When checking answers, ask students to try and explain their choice.Answers1 began2 trademarked3 became4 has been5 has been working6 has been7 took partPhotocopiable activity 2.1See page 162.5) Students complete the letter of application with the verbs in different tenses.Answers1 have been working2 joined3 have had4 have been considering5 has expanded / has been expanding (we are unsure if the expansion has ended)6 completed7 have been studying8 has agreedA letter of applicationWriting6) Begin by asking students if they have ever applied for a job. Elicit the process, eg Where did you find out about the job? Did you have to write a letter or fill in a form? This task resembles the format for Part Two of the Writing Test with students being given a text and then some handwritten notes. Ask students to underline key information. Make sure they realise that they must include the handwritten notes and stay within the word limit. If you are short of time this could be set as homework. If it is done in class, students could work in pairs and draft the letter together.Possible answerDear Sir or Madam,I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.Yours faithfully(students' name)Module 2.2 Presenting your companyCompany termsVocabulary1) This activity checks that students know some key vocabulary before starting. The definitions are in the information files on pages 126 and 131, or students can check in their dictionaries.During the task, make sure students know how to pronounce all the words. It may be helpful to drill the word stress in these words:distribution, warehouse, headquarters, subsidiary, corporation, division.PresentationsListening2) 2.2 For this first listening, students only need to listen out for the words in exercise 1.Answersheadquarters corporation divisions2.2 Listening scriptExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an overview of Xerox around the world and finally I'd like to talk about some of the trends affecting out market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55,000 employees, with over half of those in the USA. This next chart shows you how the corporation is splitinto four divisions. First of all there's Xerox Global Services...Extract 2And finally there's Xerox Innovation with five centres in the United States, Canada and Europe. Note that six percent of revenue was dedicated to research and development last year as the key part of our mission statement is, and I quote, "to help people find better ways to do great work." OK, let's move on to look at Xerox around the world in a little more detail. Take a look at this chart, which shows revenue by region. So about half our revenue is from the US market. Then Europe with over five billion dollars and the rest of the world with over two. One thing I'd like to point out is...Extract 3 Finally, how is the market for the document industry looking? Well it would be unrecognisable to the people who founded the orginal company in 1906 and even compared to the second half of the twentieth century. More and more offices are moving from black and white printing to color, and from paper documents to electronic documents. These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars...So that brings me to the end of my presentation. Thanks for listening. I hope it's been of interest. Are there any questions?3) Students can work in pairs and try to say the numbers. In order to check their answers, you could play the recording again so students can listen for pronunciation.Answerssixteen billionnine hundred and seventy-eight millionone hundred and sixtyfifty-five thousandhalffoursixfive billiontwo billionnineteen oh sixone hundred and twelve billion4) 2.2 Students listen again and write notes. Answers16,000,000,000 turnover978,000,000,000 final income160 countries55,000 employeeshalf of 55,000 in the USA4 divisions6% of revenue dedicated to research and development 5,000,000,000 dollars revenue in Europe (over) 2,000,000,000 dollars rest of world revenue 1906 company founded 112,000,000,000 total marketPhotocopiabel activity 2.2See page 163.5) 2.2 Give students time to study the flowchart and read the expressions. Then, play the recording at least once for students to match the expressions. Afterwards, students could check their answers by reading the listening script.Answers1 A2 F3 F4 D5 A6 C7 B8 B9 B 10 D11 D 12 A 13 B 14 C 15 FPronunciation6) 2.3 Students might find the idea that we pause so often in a presentation quite strange, but it is a standard technique with experienced presenters, especially when talking to larger audiences. Play the recording and students mark the pauses. With more confident groups, let them try to predict where the pauses will go before listening. It might help to point out that we tend to pause whenever there is a full stop or comma, after signal phrases (Today/Firstly/Next), to separate key information (eg the name of a company), or to emphasise information (as in the presentation about Xerox - the world's / largest / document / management / company). Students can check their answers in the listening script on page 135 where the pauses are indicated already.2.3/2.4 Listening scriptPresenter Good morning/ and thanks for coming. / Today/ I'd like to tell you about/ the world's/ largest/ document / management/ company./ With a turnover ofnearly sixteen billion dollars/ the Xerox Corporation develops/ and markets/ innovative technologies/ with products and solutions/ that customers depend upon to get the best results/ for their business./ In my brief presentation/ we'll begin by looking at/ some of the key figures/ behind the company's success/ and how the company is structured./ Then/ I'll give an overview of Xerox around the world/ and finally/ I'd like to talk about some of the trends/ affecting our market/ and its future growth./ If you have any questions,/ I'll be happy to answer them at the end.7) 2.4 This is designed as a drill and helps to focus students on intonation and stress, as well as pausing. It's a useful strategy that they can learn to apply to their own presentations. Drill it as a class, or students could also practice on their own at home.Giving a presentationSpeaking1) Ask students what kind of company they would like to run if they had the chance. Tell them this is their "dream" company and they are going to create it. Working alone, they make up facts and figures to fill in the first column of the table. The aim of the task is to give controlled practice of the expressions for presenting. Their ideas can be as far-fetched as they like.2) Refer students back to the expressions in exercise 5 on page 21. Students work in pairs and give their presentations. They may find it helpful to repeat their presentations at least twice so they could also change partners. The person listening takes notes and could also offer feedback and suggestions on possible improvements.ExtensionAfter students have give their presentations to partners, you could ask them to do the same again to the class. Also, students could follow the advice in the Learning Tip and record their presentation or transcribe it, marking pauses as they did in exercise 6 on page 21.3) Students prepare a full-length presentation about a company for their next lesson. This could be their own company or one they know well. Alternatively, students could research a company using information on its website and use this as the basis for a presentation.A memoWritingAsk students if they receive memos at work. What are they about?Who writes them? With pre-work learners, ask them if they can define what a memo is.4) Refer students to the Exam Success tip before they read the instructions.Answers1 All staff.2 Any staff with a company based pension scheme.3 There have been changes in the government pension laws.4 This will affect the current company based pension scheme.5 A presentation will be given by the Head of Finance on the changes and any effects.5) The next two exercises help students to write effective subject lines. Make sure students realise the importance of a subject line, which is to summarise the key content of the memo and help the reader to identify the purpose easily.Answerpresentation, changes, pension, schemeExtensionBefore students do exercise 6, ask them to apply questions 2-5 from exercise 4 to each of the memos in exercise 6. Note that all the memos are to "All staff".6) Students should begin by underlining any key words. They could compare these with a partner. Then they will need to choose the best three or four words to keep the subject lines brief.Possible answersMemo 1: Display of new factory plansMemo 2: Presentation on flexitime and home-workingMemo 3: Spanish classes7) This is very similar to the writing task in Part Two of the Writing Test. It could be done in class (perhaps with students in pairs) or set for homework.Possible answerTo: All StaffFrom: (name of student)Date: 1st OctoberSubject: Presentation of new insurance policyTo offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.Module 2.3 Reading Test: Part fiveExam practice1) Students complete the table with words that are typically focused on in this part of the Reading Test. Answersprepositions articles conjunctions auxiliary pronounsverbsfor the because has whichto a so are whoof and do2) After students work in pairs, ask everyone to feed back to the class so ideas can be shared. It's also a good idea for students to use good dictionaries so they can check the word types beforehand.Possible answersprepositions articles conjunctions auxiliary pronounsverbsin an when have itat no article while does himby that3) Ask students to read the rubric carefully. They should always read the whole text first before trying to answer. You might want them to work in pairs and discuss possibilities. Draw their attention to the fact that many of the words will be those looked at in exercises 1 and 2, although other types of words may still be incorrect (see 10 in this text).Answers1 WILL2 OF3 WHO4 IN5 DO6 CORRECT7 TO 8 AND 9 CORRECT10 TAKE 11 FOR 12 CORRECTWriting Test: Part OneExam PracticeRefer students to the Exam Success tip. Students will be fairly familiar with this type of task now as they were introduced to the format on page 12 of Module 1 (exercise 3) and page 23 of Module 2 (exercise 7). For this reason, you can set exam conditions so students can work alone. Allow 10-15 minutes.Possible answerFrom: (student's name)Subject: Confirmation of seminar detailsDate: XXXTo: Assistant seminar organisersPlease note that I have booked Rooms 101 and 102 for the seminar next week. I'd be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr. Singh will be one hour late on the Monday morning.Exam self-checkRefer students to the advice in the Learning Tip. They should swap their work with a partner. It's helpful if students become used to commenting on and being supportive of each other's work.。
商务英语Unit2参考答案.doc
Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
实用商务英语Unit_2
Unit TwoLetter-1 CHINA NATIONAL ARTS&CRAFTS IMPORT & EXPORT CORPORATION, SHANGHAI BRANCHDear Sirs, We learned from the Commercial Counsellor?s Office of out Embassy in your country that you are a large buyer of table-cloths. As articles of this kind fall within the scope of our business activities, we take this opportunity to express our wish to enter into business relations with you. Chinese-table cloths are known for their good quality, attractive designs and fine workmanship. They have enjoyed great opportunity in the European market. We believe that through our joint efforts they will also meet with a favorable reception in your country. Perhaps you are aware that we always trade with other countries on the basis of equality and mutual benefit. This policy of our greatly helps to strengthen economic relations and promote friendship between the Chinese people and the people of otherr countries. We are sure of good business prospects before us. In order to give you a general idea of our Chinese-table cloths, we are sending you under separate cover by airmail a copy the latest catalogue. If you find any of the items interesting, please let us know as soon as possible. W shall be glad to send you quotations and samples upon receipt of your specific enquiry. We hope to hear from you soon.Letter-2 Dear Ms Jaana Pekkala,We understand from The Swiss Business Guide for China that your organization is helping Swiss firms in seeking opportunities investing in China and business cooperating with Chinese partners. To establish business relation with your organization and attract Swiss companies? investment here in What, We write to introduce our city, the city of What, as a What government initiative to facilitate business relationship with foreign companies. Our committee provides advice and assistance to What firms seeking to export their services, goods to foreign areas and import goods and services abroad. We also assist what firms in establishment of joint ventures and foreign sole investment firms. Our Committee can provide what companies with information on the world market and specific commercial opportunities as well as organize trade missions, seminars and business briefings. Our committee facilitates and encourages investment from other countries into targeted sectors of what economy and maintains active promotion of What through its network of contacts in domestic and abroad areas. Nowadays, we are seeking foreign investment in the field of capital construction, such as improving of tap water system and highway construction. Also, we are setting up a tannery zone in Tong?erpu, the largest leather clothes producing and wholesaling base in North China. We invite Swiss companies with most favorable policies to set up their firms in any form on tanning, leather processing and sewage treatment. Any information on investment projects into what and on business cooperation with firms in What is highly appreciated and will be pass on to anyone who have approached us with interest in similar project. You are also invited to our city for investigation and business tour. Should you have any questions, please feel free to contact us. Thank you for your attention and looking forward to your prompt reply.Letter-3Dear sir or Madam, Nice to contact you! We got your address from your Chamber. Here writing you with expectation of establishing business relationship. We are mainly producing magnet material. Please view the pictures in the attached enclosure. Something may meet your need in producing electronic motor, speaker or magnetic craftwork. Please enter our web page to get more details:. If something is attracting, please let us know, then we should sent you the price sheet. After you confirm the price, the samples also can be dispatched to you for the purpose of examining the quality. Almost all magnet materials we can offer, you are welcome to enquire your special need. Also we produce all kinds of ultrasonic machinery, especially dealing in ultrasonic cleaner and plastic welder. The cleaner has been widely used in glass industry and craftwork industry. The plastic welder is used in toy processing and electronic unit installing etc.. Hope our products meet your market, so that we can start our business relationship for mutual benefit. For more details please contact us. The price sheet and relative specifications should be sent as your require. You are appreciated for asking other ultrasonic equipment. Also you can visit our web page: www.mainrich .com. We should offer the best price!Letter-4Dear sirs, Your company has kindly been recommended to us by Guangzhou Chamber of Commerce. We shall be pleased to enter into direct business relations with you. Now we are writing to introduce ourselves. Shenzhen New Century Imp.& Exp. Co ., Ltd. is one of the greatese import and export companies in China. It owns professional experiences in International Trade with broad range of products and services. The main export business; battery, electronics and household electrical appliances, information technology products, arts & crafts, Christmas decoration, light industry products, fireworks, chemicals and biochemical products for agriculture. We also import a lot of chemical materials and consumers goods. China is a very big market. We ?d like to establish a business relation between us and to be a agent for your company in all of your company. We?ll open China market very soon with your support. If you want to import some materials or similar products from China or establish joint venture or co-production enterprise in Shenzhen near Hong Kong or other place in China, we can supply all the help in China. We are looking forward to developing together with friends at home and broad and building up a glorious future.Letter-5Dear sirs,Subject: [RHP] lock, hinge hardware made in China We are glad to know your name and address on the Internet. The purpose of this letter is to explore the possibilities of developing trade with you. We are one of the largest manufactures of the brass hardware, stainless steel hardware and door locks, located in China. Our products are as follows: Door Locks Stainless Steel Handles Brass Hinges Stainless Steel Hinges Brass Handles Stainless Steel Doors Brass Barrel Bolts We own over 50,000 square meters factory, 25,000 square meters workshop, about 850 workforce and 100 engineers and technicians. We have advanced equipment and technology. We haveintroduced a complete set of melting furnace and extruded machine, which ensure standard ingredient for brass material. We also own ”Branson” ultrasonic cleaning machine (made in Germany). In 1990 we gained advanced technology from Taiwan lock manufacturer, and bought many lock machines such as: pin lathe (Switzerland), key slot miller (Italy) and key cutting machine (Italy). Since we accomplished all the process from brass melting, extrusion, machinery to finish in our factory, the quality and service make our products enjoy high reputation in Europe, America, Australia, South-east Asia, Middle East and the domestic market. We sincerely invite customers all over the world to visit our factory, establish business relation and jointly develop new products or new projects of building hardware.Letter-6Dear Sir, I?m glad to know your company is in need of frozen chicken on the INTERNET. I wish to establish business with you. Now we take this opportunity to introduce our company. Shangdong Fengxiang Group General Company, established in Oct. 1991, is located in Yanggu County, Shandong Province, China. It is a comprehensive foreign trade enterprise engaging in feed process, fryer breeding and slaughtering, cooked food processing. Fengxiang Group has got ISO9002 certificate and all the production is strictly held in accordance with HACCP procedures. Its leading product—“Fengxiang” sells well in Japan, Malaysia, Switzerland, Russia, etc.. it is also the supplier of McDonald?s and KFC restaurants. At present ,cooperating with French LDC Company--- the famous European bird-processing enterprise, it has set up two joint ventures, annually producing 60,00 MT of serial cut chicken and 20,000 MT of cooked bird meat respectively. If you are interested in the our company or production, please visit Website or contact us. Thanking you in advance and looking forward to having your kind views on our business cooperation proposal. Your prompt reply would be highly appreciated.Letter-7Dear Sir, We are glad to introduce ourselves as a professional exporter of fine chemical raw and intermediates in China. We also have our own R&D department to develop the new products according to the requirement of clients. We are very much willing to establish a stable business relation with you, and be a long-term business friend of you in future! By the way, a list is sent to you as the reference. PHARMACUTICAL RAW: 1. Hormonal series products; 2.Beta-Carotene; 3. Biotin; 4. Griseofulvin. INTERMEDIATES: 1. Naphthalene and Anthracene series products; 2. Fluoro series products; 4. Naphthalene products. OTHER CHEMICAL PRODUCTS: 1. PVP series products; 2. Noble Metal series products; 3. Sodium Molybate. It?s only a small part of our product list. Maybe you will be interested in some of the items. And if you need other products, please kindly advise me the details of them. We will quote our best price with specs together ASAP! If necessary, we can also send the samples to you. If you have any requirement, please don?t hesitate to contact me. Waiting for your kindly reply!Letter-8Dear Sirs, Ref: GEC 9595 We have obtained your name and address from the Australia-China Chamber of Commerce and Industry, who have told us that you wish to importlight industrial goods manufactured in China. We manufacture light industrial products of the kind illustrated in the enclosed catalogue, which we hope will be of interest to you. Also, enclosed for your reference, is our latest price list. Should you be interested in any of the products, please let us know and we will provide you with a quotation. In the meantime, should you require any further information about either our products or our corporation, please do not hesitate to let us know. We look forward to hearing from you soon, and to the possibility of doing business with you in the future.Letter-9Gentlemen, Hope all is well with you. We are manufactures and exporters of all sorts of leather gloves, shooting gloves, fishing gloves and leather jacket, and riding suits. We are already exporting these articles to American, European, African, and as well as Italian markets. We want to establish business relation with your esteemed company. Therefore, we intended to submit some sample of the above-said kinds FREE OF COST. Please let us know your interest in the above-said kinds.Letter-10Dear Sirs, By courtesy of Mr. Johnson, we are given to understand that you are the leading importer of fruits and vegetables in your country. Hunan Sen?an Industries and Trade Imp.& Exp. Co., Ltd. was founded in 1992 and is located in the capital city of Hunan province of China. We have a very large international business with lots of countries. We are one of good exporters in China over the ten years. We deal in fruits, vegetables, and so on. we are a good producer and exporter of fruits and vegetables. We have fresh, frozen, dehydrated fruits and vegetables for sale. Enclosed is our price list. We will offer you best price with top quality, and also good services. If you are interested in any of our products, please feel free to contact us. Thanks very much in advance. We are sure that we can have a wonderful cooperation with a new good partner in anew year. It would be highly appreciated if you would drop us a line soon.。
商务英语2
1.Many factors influence to find a job ,contacts and connections ,hobbies ,sickness record,family and age are so important for me to find a job .(1)Contacts and Connections :In this age ,people become more and more coldness .Socontacts and connections will take the reference to give and choose a job .A good contacts and connections can get a nice imagtion to the interviewers.(2)Hobbies: Having hobbies explain you are a lovely and have a outgoing personality .Youcan get well in touch with your colleages and seniors .(3)Sickness record :It is a reality the company want to find a health person to work .Thesickness record will influence your job .You will ask for leave to the hospital, that is a bad thing to a company .(4)Family background :A happiness family a happiness person .In china, family is the mostimportant factor to you, a good family means you will get a good job and have more chances .(5)Age :Ages depend your job. If the company choose the account will see your age ,the oldis the best mean a good experience .Selling thing will choose the young ,so age is a factor to find a job .2.PricingAdvantages: Effect of market demand, promote people's consumption, promote the development of the economy, price Rangli also can promote the enterprise funds withdrawal from circulation, smooth reproduction.Help Caferoma to own the market .Disadvantages: It will take the mistake to customers that the quality of the coffee may be declined. What’s more ,some customers could think we improve the original profits.AdvertisingAdvantages: One of the powerful part in market .We should strengthen the advertisement promotion .Introducting Caferoma coffee to general people and let them know the special .Disadvantages: Many people think the advertisement are not worth to trusting and most business advertisement is not true .It can decrease the confidence of the customers .It makeour promotion frustrated.Multiple brandsAdvantages: Establishing and improve the brand image and arouse the customers’ brand awareness. The demand of customer is more and more important .Proving the brand image is improve the sale volume .Improving the middle-income people to buy coffee ,which grow the market turnover greatly and expand the marketing .Disadvantages: We lose the up-market. We should pay attention to both up-market and middle-market.A new productAdvantages: Research a new product improve the competitiveness. Change the image to the customer .Supplying more production to the customers. Decaffeinating product is a good idea to attract customer to try .Disadvantages: Caferoma is an well-know Italy style coffee and product ground coffee .The new productions can’t every people to accept .The old customers possibly to give up to buy it .(2)The first one is better ,the price can attract people to buy it ,If people like it you can increase the price .3. On the first day ,we pick them up at the airport. Using bus to the hotel. And let them stay in the hotel . we organize a welcome party with the senior managers and some outstanding staff. We prepare the delicious food in our city ,visitors can choose some of them to eat and share.The topic about the food for discussion at meals.We will show them around the company and meet the staff and gain a complete understanding of our business. Having business meeting in the company is well at the second day .It can close people to communicate in the strange environment .We can sing a song at KTV to entertain, some pop songs is very exciting ,we use our voice to welcome the visitors .Singing songs can communicate people’s heart .It is nice and attractive.We will visit some tall buildings.We arrange a short trip to some tourist attractions. The famous place and parks is very suitable .Let them feel comfortable and fall in love with our city .The gift will be very intertising ,the toy of our company manufactured .At the end of visit we will give the gift means our friendship and show our skills to make toys to discussion the skills and ideas.Local press and television coverage is find to record our meeting and have a good impression.We find a beautiful university student to transform. Communication is very important tokeep in touch with the visitors .This visit will give all the visitors a deep impression .This is all the programme.。
商务英语2形考2
商务英语2形考2商务英语2 形考21、As it is known that the aim of every business is to make profit as possible.答案：as much2、—But why is it so much higher in this market?答案：There are many rich people in this area.3、—I wonder if you are able to offer market exclusivity for all of China?答案：Thank you for your interest in representing our product.4、—It seems that the sales volume has not reached our objective.答案：It’s true. I’m sorry about that.5、—ok, what are your initial thoughts on our computers in China? Is there a market?答案：I am very optimistic about the market opportunities in China.6、Sometimes it over half the total time spent on a research problem.答案：takes up7、This is one of the main ways a business learns what customers want.答案：that8、We are full of confidence the Chinese market.答案：in9、—We are now looking for agents to cover southern China.答案：I’m very familiar with the market there.10、When data , it has to be analyzed to decide what it allmeans.答案：has been collected二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。
商务英语综合教程2 writting作文
Case Study1.Choose one case and write a paper according to the requirements.2.Submit your paper in hard copy.3.At least 500 words.4.Deadline: Week 145.NO PLAGIARISMCase 1 - Valentino ChocolatesBackgroundValentino Chocolates are made in Turin. They are luxury products with a unique taste, and have won many international awards.ExpansionThe company has expanded rapidly over the past ten years. It now has almost 300 employees, 75 company-owned shops, and a turnover of €90 million. However, in the last two years, sales growth has slowed down and costs have risen. This has caused a fall in profits.Reasons for falling profitsPricesProductionDemandStaff moraleListen to a excerpt from a board meeting. Make notes under the four headings above. Valentino's main products (as a % of turnover)1.Valentino Classic Bars 25%2.Raw chocolate 8%3.Packaged chocolates 55%4.Exclusive handmade chocolates 5%5.Chocolate drinks 6%6.Biscuits and cakes 1%The futureValentino's owners have set aside €1.5 million to invest in their company so that it continues to expand and becomes an international business. Here is an excerpt from acompany profile that a business journal did recently:" Valentino can continue to grow, but only if it develops new products and finds new markets."So, the problem is: how should Valentino invest the €1.5 million? Chart 1 lists the ways in which it could do that.Chart 1 Investment optionsOption Cost Benefit1. Buy new machinery €200,000 End the delays caused by the old machinesbreaking down2. Invest in more research and development €200,000 Develop new products such as a low-fat chocolate drink, new biscuits / cakes3. Buy out a localcompetitor€1.5 million Reduce local competition4. Set up a factory in the US €1.3 million Manufacture chocolates in a major new market5. Finance a market survey and research trips to the US €100,000 Assess the market potential for Valentino products Contact agents6. Invest in an existing group of cafés €500,000 Become a partner in cafés which sell and promote Valentino chocolates7. Set up online sales €150,000 Increase sales and profits8. Buy a new fleet of cars €500,000 Increase motivation of the sales staff TaskYou are directors of Valentino. In order to solve the current problems of the company and enable Valentino to become a competitive international business, please write an investment plan to your CEO to analyze how to invest €1.5 million. You have to:list the investment options you have chosenGive arguments for each option, as well as cost and anticipated benefit.Case 2 - CaferomaBackgroundCaferoma, a well-known brand of coffee, is owned by PEFD, a company based in Turin, Italy. It is promoted as an exclusive product for people who love ground coffee. Its image is of an Italian-style coffee. It has a strong and slightly bitter taste, and costs more than almost every other ground coffee product on the market.ProblemsIn the last two years, Caferoma's share of the quality ground coffee market has declined by almost 30%. There are several reasons for this:A) Brand loyalty: Consumers have become less loyal to brands and more price conscious. They are willing to buy lower-priced coffee products.B) Price: Supermarkets are selling, under their own label, similar products to Caferoma at much lower prices.C) "Copycat" products: Competing products of Italian-style ground coffee are selling at prices 30 to 40% lower than Caferoma.D) Brand image: the Caferoma brand no longer seems to be exciting and up-to-date.Market share European quality ground coffee Top fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaTop fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaSales outlets as a (%) percentage of Caferoma sales 0102030405060H o t e l sR e s t a u r a n t s S u p e r m a r k e t s S p e c i a l i s t s h o p s 2 years ago last year2 years agoLast yearFocus group resultsDo you think Caferoma is ... % of people answering "yes" Expensive? 60Value for money? 43Good quality? 70Old-fashioned? 80Exciting? 23Exclusive? 55Possible solutions1.Repositioning the productChange Caferoma's image to appeal to a different market segment. (Which segment? What changes to taste, quality, packaging, logo, labeling, distribution?)2.PricingReduce the price by, say, 20% to 30% so that it is in the medium range of prices.3.AdvertisingDevelop a new advertising campaign to relaunch the brand.4.Multiple brandsSell Caferoma, which small changes to product, under different brand names at lower prices.5.Own brand label productsAllow supermarkets and hypermarkets to sell Caferoma under the supermarkets' own brand labels. Continue to market the Caferoma brand at the same time.6.A new productBring out an instant coffee or decaffeinated product under the Caferoma brand as soon as possible.7.Stretching the brandAllow some makers of coffee equipment ( cafetieres, percolators, coffee machines, etc.) to use the Caferoma brand on their goods, for a licensing fee.Listen to the latest newsClaudia, Caferoma's Marketing Manager, has some recent news from one of Caferoma's biggest customers, Majestic Hotels, a major European hotel chain. She discusses the news with Caferoma's Sales Director, Pietro. Listen to their conversation. How does this new information affect your decisions?TaskYou are a member of PEFD's marketing team. Please write a report to Caferoma's Managing Director, Mario Cumino. You may analyze the advantages and disadvantages of each solution. Then decide what to do to stop the decline in the product's market share and to increase profits.。
商务英语写作Section2
商务英语写作Section21：我们公司位于义乌，生产棉,毛,尼龙等混纺的男袜,女袜,童袜以及其他针织产品.这些袜子质量上乘,深受顾客欢迎,非常畅销.平均年总产量为一千万双,百分之七十外销,百分之三十内销.Located in Yiwu, our company manufactures men’s socks, women’s socks, children’s socks and knitted products made of fabrics mixed with cotton, fur, nylon, etc. Welcomed by many customers, these good-quality socks sell very well. Its average annual total output is ten million pairs, including 70% for export and 30% for domestic sales.2:在选定一个公司即将挺近的新区域之后,要意识到每一地区都有其优势和弱势.你得将公司的营销材料寄出,详细说明公司所提供的产品和服务以及联系办法.After selecting a new area where a company is moving forward, you must realize that every area has its own advantages and disadvantages. You should send the company’s marketing materials and make a detailed explanation of the products, service and contact information the company provides.3:我们最近扩大了销售部，现打算增购新货.对于你方上衣,我方颇有兴趣.如能寄一份商业目录及价目表,不胜感激.Recently, we have enlarged our Marketing Department and are planning to buy more new goods. We are very interested in yourcoats. We will appreciate a lot if you can send us a business catalogue and a price list.4:我们的搬家公司信誉良好，靠的就是办事牢靠,令人信赖,搬运小心,礼貌待人,行动迅速,收费合理.当然,还有经验丰富,为人诚实,艰苦劳动的搬运工人,他们动作老练,技术值得称道.Our Movers has a good reputation, depending on reliability, convincing job, carefulness, politeness, swiftness, reasonable fee. Certainly, we have honest, hard-working and experienced movers. Their practiced work and skills deserve our praise.5:我们公司提供多样化服务,包括基于最先进技术和程序的网站设计所需要的工具,各种不同类型的计算机系统,如动态数据库,在线游戏,电子商务解决方案,先进的网站开发方案及灵敏的计算机接口等. Our company provides diversified service, including the tools based on the most advanced techniques and procedures the webpage design needs and many different types of computer system, such as dynamic database, online games, e-business solution, advanced website development program and delicate computer interfaces, etc.。
商务英语模拟题库卷2
商务英语模拟题库卷2I Translation.30%1. Curriculum Vitae ----------------- 16 求职信--------------------2. traffic jam ------------------ 17 收据--------------------3. sales executive ------------------- 18 折扣--------------------4. be responsible for -------------------- 19商务中心--------------------5. product promotion -------------------- 20 加班--------------------6. to apply for a job ------------------ 21白领---------------------7. annual report -------------------- 22 业绩--------------------8. cancel a meeting -------------------- 23海报--------------------9. blue collar -------------------- 24 工厂价交货--------------------10.holding company -------------------- 25 职业中介--------------------11.clerical job -------------------- 26 海关--------------------12.spare parts -------------------- 27碎纸机--------------------13.subsidiary -------------------- 28收入--------------------14.PLC -------------------- 29品牌--------------------15.fax machine -------------------- 30约会-------------------- II. Reading (20%)Question 1-20Look at question 1-20. In each question, which sentence is correct?For each question, mark one letter( A, B or C) on your answer sheet.A.an overcoatB. a uniform.C. a suit.2.A.be late for the meeting tomorrow.B.Take part in the meetingtomorrow.C.Not be at the meeting tomorrow.3.A.7 JulyB.8 JulyC.9 July4.A.improved.B.Remained steady.C.Decreased.5.A.a delivery date.rmation.C.An order.6.B.The conference will not take place.C.The conference will take place at a later date.7.A.before half past ten.B.at ten thirtyC.earlier than half past eleven.8.A.full details of what is in their session.B. a brief report about their sessionC. a proposal for their session.9.A.Wagner suite.B.Schumann suite.C.Bach Suite.10.A.doesn’t give presentations to large groups any more.B.often gave presentations to large groups in the past.C.often gives presentations to large groups.11.A.The goods are delayedB.The goods are lost.C.The goods are damaged.12.A.B.They will move to a new factory on 3 November.C.They will open the factory again on 3 November.13.A.He used to work for Townley Vehicles.B.He is applying for a job as a sales manager.C.He was employed by Weston Motors in the past.14.C.Contact us with your requirements when you open a new office.15.A.lower than expected.B.The same as expected.C.Higher than expected.16．The supervisorA.needs to know if there is no ink the photocopier.B.Should repair the photocopier if it prints badly.C.will tell you how to load the photocopier with ink.17.A.speak to reception after delivering goods.B.Unload vehicles at Reception.C.Call in at Reception before unloading.18.B.John will be late for his meeting on Tuesday.C.John hopes to see Jane on Tuesday.19.A.B.Staff must keep Personnel informed if they move house.C.Staff must inform Personnel of any company which changes address.20.A.Please ring Insurance direct Direct Back about the form before 28 September.B.Send bank the insurance form that you phoned about before 28 September.C.Insurance Direct have acknowledged receipt of your form dated 28 September.IV. Questions 1-5(10%)Look at the list below. It shows the contents page from a directory of suppliers.For question 1-5, decide which section (A—H) of the directory each person on theopposite page should consult.For each question, mark the correct letter (A—H) on your Answer Sheet.2.The company specializes in video-conferencing facilities.A.it is better value than other management books.B.it does not need to be read right through.C.it is about well-known people.2.The reviewer cannot accept Stuart’s opinions because StuartA.makes unreasonable complaints about the interviewees.B.writes too positively about the interviewees.C.has different attitudes toward different interviews.3.Reading the book make the reviewer think thatA.there are certain qualities which all Chief Executives need.B.it is different to discover how people really run a company.C.running a company is earlier than many people think.4.Which parts of the book did the reviewer most enjoy reading?A.How the interviewees became Chief Executives.B.What sort of people the interviewees are.C.The advice given by the interviewees.5.The reviewer recommends the book for people whoA.intend to set up in business.B.want to become senior managers.C.are outside the field of business.VI Writing (25%)1. A new designer, Mary Watts, has just joined your company.Write a memo to all staff:Telling them who the new employee isSaying what her responsibilities will beExplaining where her office is located.Write 30-40 words. (10%)_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 2.Read this part of a letter your boss has received from Mrs. Astbury, a conferenceorganizer. Your boss has asked you to reply to the letter, accepting the invitation.Write your letter to Mrs. Astbury:Accepting the invitationSaying what the subject of your boss’s talk will beSaying why this subject is of interest to your boss at the momentRequesting a hotel room.Write 60-80 words.(15%)________________________________________________________________________________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________Answer SheetI.Translation (30%)1__________________________________16______________________________ 2__________________________________17______________________________ 3__________________________________18______________________________ 4__________________________________19______________________________ 5__________________________________20______________________________ 6__________________________________21______________________________ 7__________________________________22______________________________ 8__________________________________23______________________________ 9__________________________________24______________________________ 10_________________________________25______________________________ 11_________________________________26______________________________ 12_________________________________27______________________________ 13_________________________________28______________________________ 14_________________________________29______________________________ 15_________________________________30______________________________ II Multiple choice (20%)1__________2____________3____________4_____________5____________6__________7____________8____________9______________10__________11_________12___________13___________14_____________15__________16_________17___________18___________19_____________20__________ III. Questions 1-5(5%)1__________2____________3____________4_____________5____________IV Cloze (10%)1__________2____________3____________4_____________5____________ 6__________7____________8____________9______________10__________ V. Reading Comprehension.(10%)1__________2____________3____________4_____________5____________2。
2020商务英语专业八级真题作文2范文
2020商务英语专业八级真题作文2范文I'm sorry, but I am unable to provide you with a specific document containing the exact content you requested. However, I can provide you with a sample essay based on the topic of the 2020 Business English Major Grade 8 Examination. Please find the following essay for your reference:Topic: The Impact of Globalization on BusinessGlobalization has had a profound impact on the way businesses operate across the world. It has created new opportunities for companies to expand their reach and tap into new markets, but it has also posed challenges that must be addressed in order to succeed in the global marketplace.One of the key benefits of globalization is that it has opened up new markets for businesses to explore. With advances in technology and communication, companies can now reach customers in every corner of the world. This has allowed businesses to diversify their customer base and improve their chances of success in the highly competitive global market.However, globalization has also brought about increased competition from companies around the world. In order to survive in this new global environment, businesses mustconstantly innovate and adapt to changing market conditions. This can be a daunting task for companies that are used to operating within a more limited geographic scope.Another challenge of globalization is the need for businesses to navigate the complexities of operating in multiple countries with different regulatory environments and cultural norms. Companies must be aware of local laws and customs in order to avoid costly mistakes that could damage their reputation and bottom line.Overall, the impact of globalization on business has been both positive and negative. Companies that are able to adapt to the challenges of the global marketplace will be well-positioned to thrive in the years to come. Those that fail to do so may find themselves struggling to compete in an increasingly interconnected world. It is essential for businesses to develop a global mindset and embrace the opportunities that globalization has to offer in order to succeed in today's business environment.。
unit-3-商务英语综合教程2
unit-3-商务英语综合教程2Unit 3: Business English Integrated Course 21. Vocabulary1.1. Definitions1.1.1. Management: The process of planning, organizing, controlling, and directing resources to achieve specific goals.1.1.2. Entrepreneur: A person who starts and runs a business, taking on financial risks in the hope of making a profit.1.1.3. Business plan: A written document that describes a business, its objectives, strategies, market, and financial forecasts.1.1.4. Marketing: The process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services.1.1.5. Market research: The process of gathering and analyzing information about a market, including its size, growth potential, competition, and customer preferences.1.1.6. Sales: The act of selling a product or service, including activities such as prospecting, presenting, and closing sales.1.1.7. Advertising: The use of various media to promote a product or service, including print, broadcast, and online media.1.1.8. Public relations: The practice of managing the communication between an organization and its stakeholders, including customers, employees, investors, and the media.1.2. Examples1.2.1. The management team is responsible for setting goals, making plans, and ensuring that resources are used effectively.1.2.2. The entrepreneur invested all his savings in his new business, hoping to make a profit.1.2.3. The business plan outlines the company's objectives, strategies, and financial forecasts.1.2.4. The marketing department is responsible for identifying customer needs, creating products, and promoting them through advertising and other means.1.2.5. The market research team gathers information about competitors, customer preferences, and market trends to help the company make informed decisions.1.2.6. The sales team is responsible for finding potential customers, presenting the company's products, and closing sales.1.2.7. The advertising campaign used various media, including television, radio, and billboards, to promote the new product.1.2.8. The public relations department manages the company's communication with stakeholders, responding to inquiries from customers, investors, and the media.2. Expressions2.1. Definitions2.1.1. To break even: To earn enough money to cover all costs, without making a profit or a loss.2.1.2. To launch a product: To introduce a new product to the market.2.1.3. To conduct a survey: To gather information by asking questions to a group of people.2.1.4. To target a market: To aim marketing efforts at a specific group of customers who are likely to be interested in a product or service.2.1.5. To negotiate a deal: To discuss terms and conditions with another party in order to reach an agreement.2.1.6. To close a sale: To complete a transaction by selling a product or service to a customer.2.1.7. To handle complaints: To address customer concerns and resolve issues that arise.2.1.8. To issue a press release: To distribute a statement to the media, announcing news or events related to a company.2.2. Examples2.2.1. The company needs to sell 100,000 units of the new product in order to break even.2.2.2. The company will launch the new product next month, with a major advertising campaign.2.2.3. The company conducted a survey to find out what customers thought of the newproduct.2.2.4. The company has targeted the young adult market with its new line of clothing.2.2.5. The company is negotiating a deal with a major supplier to reduce costs.2.2.6. The salesperson was able to close the sale by offering a special discount.2.2.7. The customer service department handled the complaint by offering a refund and an apology.2.2.8. The company issued a press release announcing its new CEO and its plans for expansion.。
商务英语复习讲义.doc
l.Give the Following Trade Abbreviations Full Names, and Then Translate into Chinese.(10X2=20)FOB Free on Board 离岸价 S.S Steamship 轮船CIF Cost, Insurance and Freight 到岸价格 T/T Telegraphic Transfer 电汇CFR Cost and Freight 成本加运费 M/T Mail Transfer 信汇L/C Letter of Credit 信用证 D/D Demand Draft 票汇B/L Bill of Lading 提单 ETA Estimated Time of Arrival 预计到达时间PO Purchasing Order 订单 D/A Document Against Acceptance 承兑交单N.W Net Weight 净重 D/P Document Against Payment 付款交单G.W Gross Weight 毛重屮性包装 neutral packing 装运通知 shipping advice装运须知 shipping instructions 俏售确认书 salesconfirmation 一切险 All RisksT •安险 Free from Particular Average (FPA) 水渍险With Particular Average (WPA) 最终用户end-user提单 bill of lading 清洁提单 clean bill of lading 报价单 quotation sheet 分销商 distributor 佣金commission 运输代理 freight forwarder 保险费premium 保险商 underwriter 保险单 insurancepolicy 投保人applicant 以下了解即可： 保险经纪人Insurance Broker 保险公证人 Insurance Surveyor被保险人Insured4. Translate the Following Sentences into English. Please quote us your rock-bottom price for dress FOB Seattle inclusive of 5% commission. ⑵请报100吨钢板CIF 大连最低价，并请告知详细规格。
商务英语2
签订合同汤姆: We`ve brought the draft of our contract. Please have a look.我们把合同的草案带过来了.请您过目.麦克:How long will the contract last?该合同的有效期是多长?汤姆:This contract is valid for one year.一年.麦克: I`m afraid that one year is too short. This contract must be valid for at least three years.一年恐怕太短了.这合同至少应该依法有效三年.汤姆: If everything`s going satisfactorily, it could be extended for two years.如果一切进行得令人满意.可以再延续两年.麦克:All right. We accept your suggestion.好吧.我们同意.汤姆:What do you think of the wordings?你对合同的英文措词有什么意见?麦克: The wordings are really idiomatical. I`m very satisfied with it.英文很地道.我很满意.汤姆:Is there any other question?还有其他问题吗?麦克:No, nothing more.没有了.汤姆: We have finally reached a basic agreement on the problems that should be worked out.对一些需要解决的问题我们基本达成了协议.麦克: Both of our parties have made a great effort.为此我们双方都做出了很大的努力.汤姆: That`s true. It is time for us to sign the contract.是的.该是我们签合同的时候了.麦克: I`ve been looking forward to this moment.我一直在盼望着这一刻.汤姆:Now, please countersign it.现在请确认后签名.麦克:Done. Congratulations.签好了.祝贺!汤姆: Each of us has two formal copies of the contract, one in Chinese and one in English.Would you keep these two copies?我们双方都有两份合同.一份中文的.一份英文的.你们保留这两份吧.麦克: Thank you very much. I think the contract will bear fruit in no time, and I hope our continuing cooperation and further extension of our trade relations.非常感谢.我认为合同很快就会结出硕果.期待我们继续合作.期待我们贸易关系的进一步发展.汤姆: That`s what I want, too. Let me propose a toast to the success of our negotiations, and toour future cooperation, cheers!这也是我所想的.让我们为谈判的成功.为我们未来的合作成功干杯!麦克:Cheers!干杯!邮寄茶壶售货员: Don't you want to take a set of those tiny cups and pots with you back to the United States?您想要买一套袖珍的茶壶和茶杯带回美国吗?顾客: I'd like to. But l have plans to visit Shanghai and Nanjing afterwards. I can't carry themalong with me all the way through.我很想买下来.可是我还计划去参观上海和南京.我不可能一路带着它们.售货员: That's easy, sir. Don't worry. We can pack and ship them to the United States for you.这很简单.先生.不用担心.我们可以帮您寄到美国.顾客:Really? Won't they be broken easily?真的吗?他们不会轻易就碎了吧?售货员: Don't worry, sir. We'll provide insurance against it. I can guarantee you that they'll be ok.别担心.先生.我们会为此提供保险.我向您保证会没有问题.顾客: Does the cost you offer include the mailing charge?你们提供的花销包括邮寄费了吗?售货员: Yes, sir. It includes the mailing charge and a handling fee as well.是的.先生.邮寄费和手续费都包含在内了.顾客:It's reasonable. Then I`ll take 5 sets.那这很合理.那我买五套.索赔福克斯: Just a minute, if you please, Miss Green. Have your people in London discovered what were the exact causes of the leakage? It was rather a singular case, for thousands of tons of this product have been exported and this seems to be the only case of a ship格林小姐.请稍等.请问伦敦的人有没有发现渗漏的确切原因?这件事还只这么一次.我们已经出口好几千吨了.在中途损坏还是头一回.格林: I am sorry I have to say it was not on route. It was definitely damaged prior to loading onto the S.S.Cornea. You may think it a singular case, yet the fact remains that this has made it necessary for us to file a claim on you. Here, Mr. Fox, I havealong因.我们经办装卸的人仔细检查.结果发现果汁渗漏的原因是锡罐被损坏了.很明显是在悉尼码头装船时.因搬运疏忽大意而造成锡罐受损的.福克斯: As I have said before, the whole business is most unfortunate. We have never come across such a case of damage during loading.我刚才讲过.整件事实在是很不幸.我们从未遇到过罐头在装船时发生这样的损坏.参观厂房福特: I'll show you around and explain the operation as we go along.我陪你到各处看看.边走边讲解生产操作.乔治:That'll be most helpful.那太好了.福特: That is our office block. We have all the administrative departments there. Down there isthe research and development section.那是我们的办公大楼.我们所有的行政部门都在那里.那边是研发部.乔治: How much do you spend on development every year?你们每年在科研上花多少钱?福特:About 3-4% of the gross sales.大约是总销售额的3%到4%.乔治:What's that building opposite us?对面那座建筑是什么?福特: That's the warehouse. We keep a stock of the faster moving items so that urgent orderscan be met quickly from stock.那是仓库.存放周转快的货物.这样有急的订货时.就可以立刻交现货.乔治: If I placed an order now, how long would it be before I got delivery?如果我现在订购.到交货前需要多长时间?福特: It would largely depend on the size of the order and the items you want.那主要得看订单大小以及你需要的产品而定.乔治:How large is the plant?这个工厂有多大?福特: It covers an area of 65,000 square meters.面积有六万五千平方米.乔治: How many employees do you have in this plant?这个工厂有多少员工?福特:500. We're running on three shifts.五百个.我们是三班制.乔治: Does the plant work with everything from the raw material to the finished product?从原料到成品都是工厂自己生产吗?福特:Our associates specializing in these fields make some accessories. Well, here we're at the production shop. Shall we start with the assembly line?有些零配件是我们的联营单位生产的..好了.我们到生产车间了.咱们从装配线开始看.好吗?乔治:That's fine.好的.接待来访露西: Mr. Thomas is making a long distance call. Please wait for a few minutes. Would you likesome coffee or tea?托马斯先生正在打长途电话.请您等一会儿.您想喝茶还是咖啡?访客:Coffee would be fine.咖啡.露西:How would you like your coffee?要不要加糖或奶油?访客:I like it black.我要纯咖啡.露西:Coffee will be right with you.咖啡马上就好.展会介绍布朗先生: Good morning. My name is Mr. Brown. I'm from Australia. Here is my card.早上好!我叫布朗.澳大利亚人.这是我的名片.莉莉: Thank you. I'm pleased to meet you, Mr. Brown. My name is Lily, the representative of Green Textile Import and Export Corporation.谢谢.布朗先生.见到您非常高兴.我是莉莉.是格林纺织品进出口公司的代表.布朗先生: Pleased to meet you too, Lily. I travel a lot every year on business, but this is my first visit to your country. I must say I have been much impressed by your friendly people.莉莉小姐.见到您我也很高兴.我每年出差跑很多地方,但是,到中国来还是头一次.你们这里的人非常友好给我留下了深刻的印象.莉莉: Thank you for saying so. Have you seen the exhibition halls? On display are most of our products, such as silk, woolen knitwear, cotton piece goods, and garments.谢谢夸奖.您参观过展览厅了吗?展出的大部分是我们的产品.比如丝绸.毛织品.棉布匹和服装等.布朗先生: Oh, yes. I had a look yesterday. I found some of the exhibits to be fine in quality and beautiful in design. The exhibition has successfully displayed to me what your corporation handles. I've gone over the catalogue and the pamphlets enclosed in your la哦.对.昨天我去看过.有些产品质量好.设计又美观.展览会成功向我介绍了贵公司所经营的各种产品. 我已看过你上次在信中所附的目录和小册子.对贵公司的出口产品有了一些了解.我对你们的丝绸女衫颇感兴趣.莉莉: Our silk is known for its good quality. It is one of our traditional exports. Silk blouses are brightly colored and beautifully designed. They`ve met with great favor overseas and arealways in great demand.我们的丝绸以质量好著称.丝绸是我们的传统出口商品之一.丝绸女衫色彩鲜艳.设计美观.在国外很受欢迎.需求量一直都很大.协商价格安德森: This is our rock - bottom price, Mr. Harry. We can't make any further concessions.哈里先生.这是我方的最低价格.不能再让了.哈里: That's the case, there's not much point in further discussion. We might as well call thewhole deal off.如果是这样的话.那就没有什么必要再谈下去了.我们是不是干脆放弃这笔生意算了!安德森: What I mean is that we'll never be able to come down to your price. The gap is too great.我的意思是说我们的价格永远不可能降到你方提出的水平.差距太大了.哈里: I think it unwise for either of us to insist on his own price. How about meeting each otherhalf way so that business can be concluded?我想我们双方都坚持自己的价格是不明智的.能不能互相做出让步?各方都再让一半.生意就能成交了.安德森:What is your proposal?你的建议是?哈里: Your unit price is 100 dollars higher than we can accept. When I suggested we meet eachother half way, I meant it literally.你方提出的单价比我们可以接受的价格高出100美元.我说的各让一半.是名副其实的一半.安德森:Do you mean to suggest that we have to make a further reduction of 50 dollars in our price?That's impossible.你是说让我们再减价50美元吗?办不到!哈里:What would you suggest?你的意见呢?安德森: The best we can do will be a reduction of another 30 dollars. That'll definitely be rock-bottom.我们最多只能再减30美元.这可真是最低价了.哈里: That still leaves a gap of 20 dollars to be covered. Let's meet each other half way once more, then the gap will be closed and our business completed.这样还剩下20美元的差额呀.我们再一次各让一半吧.这样差额就可消除.生意也就做成了.安德森: You certainly have a way of talking me into it. All right, let's meet half way again.你真有办法.把我说服了.好吧.我们再各让一半.哈里: I'm glad we've come to an agreement on price. We'll go on to the other terms andconditions at our next meeting.双方在价格上达成了协议.我感到很高兴.在下一次谈判中.我们再研究其他条款.安德森: Yes, there's one other point I wish to clear up.好.不过我还想澄清另一个问题.哈里:What is it?什么事?My friends in business circles all seem to be of the opinion that the U.S., import and export corporations have become more flexible in doing business recently.商界的许多朋友好像觉得美国的进出口公司在贸易中做法更加灵活了.哈里: Yes, they're right. In fact, we have either restored or adopted international practices in ourforeign trade.正是这样.事实上.最近我们在国际贸易中恢复或采用了国际惯例和习惯做法.安德森: I'm glad to hear that. With a view to expanding and further enhancing the bilateral relations between our two parties, and in particular, exchanging timely views on specific problems in the execution and enforcement of contracts, is it possible for us to听到这一点.我很高兴.为了发展和巩固我们双边之间的关系.特别是为了在执行合同过程中就具体问题及时交换意见.我们能不能派出代表常驻华盛顿?哈里: Basically speaking, yes, we welcome the establishment of representative offices by foreign companies in Washington D.C. Of course, there are more details to be attended to.We cannot settle it in a few words.从根本上讲.可以.我们欢迎外国公司在华盛顿设立代表处.当然还有一些细节问题需要处理.这个不是三言两语就可以解决的.安德森: Yes, of course. I'll call my home office tonight and let them know about it. When do wemeet again?那当然.我今晚打电话给国内公司.向他们报告这件事.我们下一次什么时候见面?哈里:How about tomorrow morning at 9?明天上午九点钟怎么样?Good. I'll come back tomorrow, and we can then discuss it more specifically.好.我明天再来.这样我们可以更具体地讨论这件事.商品检验问题ziwo凯瑞: It`s time to come to the question of inspection.我们该讨论一下商品检验的问题了吧?麦克: Right. Then how can we arrange for the deal?好的.那么我们该怎么安排这件事呢?凯瑞: Firstly, we demand that before delivery your company should inspect all the details including quality, quantity and specification and make sure that the inspection process ismade according to our contract.首先.我方要求在发送货物之前贵公司对所有细节进行仔细检验.包括质量.数量和规格.并且一定要保证一切检验程序符合我们合同中的条款.麦克: We will, for sure. And at the same time we demand that the reinspection fee be borne byyour company, Is that all right for you?没问题.同时我们也要求复检费由贵方承担.你们可以接受吗?凯瑞: That sounds reasonable. I guess we can accept that.听起来很合理.我想我们可以接受.麦克: When the commodities arrive, they must be carefully delivered and once they are damaged which falls within your responsibility, we will not bear the lose, You can turn tothe insurance company.当货物到达后.请小心搬运.一旦由于贵方责任造成商品的任何损失.我方不承担责任.你们可以找保险公司.凯瑞: Ok, we can live with that. But if we find any discrepancy in the process of reinspection, wewill inform you in 7 days.好的.我们可以接受.但是如果我们在复检中发现问题会在7天内通知你方.麦克:That will be fine.好的.。
商务英语写作复习2
四．选择填空（30分）1.We thank you for the special offer you _A____ us.A makeB offerC letD inform2. We are a state-operated corporation _d_____ both the import and export of textile.A handling inB tradingC dealing withD dealing in3. We are enclosing a copy of our latest catalogue __C__ for in your letter dated December 15th.A askB asksC askedD asking4.___A___ what price can you accept this offer?A ForB AtC InD WithWe are pleased C______ business relations with your firm.A entering intoB to enterC to enter intoD entering5. Should your price be competitive and delivery date __A____, we intend to place a large order.A acceptableB be acceptableC is acceptableD being acceptable6 Generally speaking, a growing demand can __D___ increased prices.A resultB result fromC result forD result in7. This price is ___A___ of your 5% commission.A. inclusiveB. coveringC. includesD. including8. Your order is booked and will be handled with great care. Please open the relevant L/C, _____A_must reach here one month before the date of shipment.A. whichB. itC. thatD. and9. We can place an order provided your goods can be supplied _C___ stock.A. outB. out ofC. fromD. in10. We regret to say that the silk piece goods _D__ Order No.456 have not yet been received.A. withB. forC. underD. on12. The item you requested can be supplied _D_____ stock.A. uponB. outC. inD. from13. Since the article you require is not ___C___for supply at present, we should like to recommend some similar ones.A from stock B. salable C available D cheap14. I’m very _____D__ in your woolen products. Could you quote us your lowest price CIF Dalian.A. favorableB. attractiveC. impressiveD. interested15. Our products B great popularity in the tea market.A. enjoyB. haveC. takeD. make16. As requested, a proforma invoice _B_____ duplicate for sports shoes is enclosed.A forB inC atD on17.For the quantities you mention we are pleased to quote you C____ follows.A withB toC asD of18.We find both quality and prices satisfactory and are pleased to give you an order ___B___ the following items on the understanding that they will be supplied at the prices named.A ofB forC withD to19．The material supplied must be waterproof, and our order is _D__ this guarantee.A subjects toB subject toC subjected toD subjecting to20.If the quality is _____D_ to our expectation, we shall send further orders in the near future.A lowerB inferiorC accordingD up21.We look forward to A______ the above information at an early date.A receivingB acceptingC acceptD receive22. Please open the relevant L/C, which must reach here one month __B___ the date of shipment.A uponB beforeC afterD as soon as23. We are sending you our S/C No.102 in duplicate, one copy of which please sign and return _C______ our file.A inB toC forD on24. Our offer is firm for five days and we expect to hear from you _B____ the end of this month.A withinB byC toD on25. We quoted this article at USD 100 ___C___A a dozenB each dozenC per dozenD one dozen.26. As agreed upon in our negotiations, payment __C_____ L/C.A. byB. will beC. is to be made byD. is by27. We look forward to _A____ the goods in the fourth quarter.A. the delivery ofB. your deliveryC. deliverD. delivery28. B heavy commitments, we can’t accept any fresh orders.A. DueB. Owing toC. BecauseD. In addition to29. We are sure that both of our companies will _A___ from this business.A. benefitB. makes benefitC. be benefitedD. mutual benefit30. Please make sure that the L/C stipulations are in___A_____with the terms set forth in our sales confirmation.A. accordanceB. conformC. agreeD. according31. If you could make a reduction __B__ your quotation, we have confidence in securing large orders for you.A. onB. inC. atD. of32. As we are _C___ of these goods, please expedite shipment after receiving our L/C.A. in badly needB. badly in needC. in urgent need D in urgently need33. One of our clients is __C____ the market ______ Men's Shirts.A. on, ofB. at, withC. in, forD. with, at34. The cost of production is tending ____B____, so we have to adjust our price accordingly.A. upwardB. lowerC. downwardD. higher35. Our products B great popularity in the tea market.A. enjoyB. haveC. takeD. make36. I’m very ____D___ in your woolen products. Could you quote us your lowest price CIF Dalian.A. favorableB. attractiveC. impressiveD. interested37. he letter we sent last week is an enquiry __A______ color TV sets.A. aboutB. forC. ofD. as38. We thank you for your letter of May 17 and the __B____ catalogue.A. sentB. enclosedC. givenD. presented39. In CIF Shanghai, “Shanghai” refers: to B .A. destination portB. loading portC. a placeD. the head quarters of the company40. We hope you’ll ______B______more flexible method of payment.A. adaptB. adoptC. improveD. make41. Our products ____B______ great popularity in the tea market.A. enjoyB. haveC. takeD. make42. We’ll try our best to accommodate you _____A_____ payment terms.A. forB. uponC. ofD. on43. A 3% discount will be granted only C____ your order exceeds US $ 12,000.A. depends onB. for condition thatC. on condition thatD. subject to44. ____A__ crowded orders, we have sold out all the goods scheduled for shipment within this year.A. As a result ofB. In result ofC. With the result ofD. As result of45. Compared with what is quoted by other suppliers, your price is _C____ at all.A. on the high sideB. over quotedC. uncompetitiveD. too high46. he stipulations in the relevant credit should strictly ___C____ the terms stated in the contract in order to avoid subsequent amendment.A. in conformity withB. confirm toC. conform to D conform with47. .I’m willing to grant you a 1.5% __A_____ in honor of your efforts in pushing the sales in our products,A. commissionB. reductionC. discountD. compromise48. The delayed shipment was a_C_ of your delayed opening the letter of credit.A cause B. reason C. result D. beginning49. Can you tell me your date of A ?A. deliveryB. deliveringC. deliveredD. delivers50.If I place an order, when can you arrange A ?A. shipmentB. paymentC. departmentD. deliver六，写信（20分）按照所给的情景，写一封信件。
商务英语作业2
《商务英语基础（2）》作业（1）(Unit11-13)一、请将下列词语翻译成汉语：（30%，每词3分）1.packaging2.retail price3.partnership4.budget5.outline6.mailing date7.sales force8.hand luggage9.passport control10.head office二、请将下列句子翻译为汉语：（50%，每句5分）1.I haven’t found out the exact date yet.2.I have never seen two products which are so similar.3.In concept and design, there are no basic differences.4.The most important thing now is to let the sales force know about the change.5.I’ve already scheduled the TV advertising campaign.6.We need to write to them at once.7.Not much in the first six weeks, I suppose.8.We think they have a larger advertising budget.9.I have examined the components.10.Could you tell me where I am on this map?三、阅读下列对话，回答后面的问题：（20%，每题10分）Don Bradley: The most important thing now is to let all of the sales force know about this change in our game plan. Jenny, we need to write them at once. We need to give them some of the background to this—about what J.K. Toys are planning, and about our new marketing strategy—that’s 1. the launch date 2. the price cut. And 3. the increased advertising budget.Kate McKenna: We need to make it clear that “ Big Boss” is an absolute priority. Don Bradley: Jenny, could you make a draf t of that and we’ll get it out as soon as possible. Edward—you’ve been very quiet—what else can we do in marketing? Edward Green: We must get into Smith’s catalogue—he’s chosen “Dealer Dan” and he’s decided not to include “Big Boss”.Kate McKenna:I don’t think he’ll change his mind now.Questions:1.What is the most important thing now?2.What is their new marketing strategy?《商务英语基础（2）》作业（2）(Unit14-16)一、请将下列词语翻译成汉语：（30%，每词3分）1.peak hours2.voice control3.tourist site4.negotiate5.provisional agreement6.consignment7.warehouse8.shelves9.quotation10.assembly line二、请将下列句子翻译为汉语：（50%，每句5分）1.It is programmed to look happy, sad, angry or tired.2.Take a look at these basic designs.3.Thank you for your attention.4.I would like to thank you for your hospitality.5.You must let us buy you dinner.6.The problem is with the product itself.7.This will damage our reputation in the market place.8.We can guarantee that it won’t happen again.9.I don’t agree with you.10.A crucial factor is how quickly they can deliver.三、阅读下列对话，回答后面的问题：（20%，每题10分）KATE McKENNA Ladies and gentlemen, thank you very much for coming this afternoon. In the next hour or so I’m going to introduce you to a completely new concept in toy manufacture. I shall begin by talking about the market research which led to the development of this product. Then I shall explain the technical developments, the production and our marketing strategy. Finally I shall outline our recommendations as to how you can make this product a success in you territory. By the end of the hour you will be able to see why Bibury Systems are so committed to this new venture and why we are so confident that we can capture the American market. So let’s begin with the background…KATE McKENNA Ladies and gentlemen, thank you for your atten tion. But (I)would just like to say a few more words…I promise to keep it brief. I know that one or two of you have to leave now, but for those who can stay, it’s time to relax. We have prepared some refreshments so that you can talk informally about how we can work together to make Big Boss a success. The table that’s over there has plenty of food on it! And I hope to be able to speak to all of you before you leave. And once again, thank you very much for coming.…Questions:1.What will Kate talk about?2.How long is the presentation of Kate?《商务英语基础（2）》作业（3）(Unit17-18)一、请将下列词语翻译成汉语：（30%，每词3分）1.formula2.operation3.supermarket4.order5.turn down6.offer7.wholesaler8.terms of payment9.quantity10.have a break二、请将下列句子翻译为汉语：（50%，每句5分）1.It’s much more expen sive than anything else we market.2.I expect the largest discounts.3.It’s a terrific idea, but how much will it cost to develop?4.I always talk to my suppliers myself.5.We sell it much cheaper.6.Delivery must be within 2 months or I’m not interested.7.On 10,000 units, I can offer a discount of 30%.8.If you buy 40,000 units, then I can offer a unit price of 19.5.9.I’m sorry but that’s unacceptable.10.I think that offer will be acceptable.三、阅读下列对话，回答后面的问题：（20%，每题10分）DANNY McNEIL So Don can’t make it. Oh well, right, what was I saying? Oh yes: discounts.EDWARD GREEN We’re certainly happy to talk about possible discounts.DANNY McNEIL You see this?EDWARD GREEN Yes.DANNY McNEIL How many of t hese do you think we’ve sold in Europe in the last month?EDWARD GREEN 1,800-2,000.DANNY McNEIL We sell more than that weekly.EDWARD GREEN How much do you sell it for?DANNY McNEIL This retails in France for 130 FF-we sell it much cheaper-90FF. EDWARD GREEN That’s very impressive.DANNY McNEIL I work on higher volumes and I have to move products faster than any other retailer. That means I operate on smaller margins. And, I repeat, I expect the largest discounts in the industry. But over here-here’s a pro duct that failed. We made a mistake with this one-of course, I didn’t select this one myself. Right you’ve seen how our operation works. You know what I’m after. Let’s get down to business. Would you prefer to talk here or in my office?EDWARD GREEN The office is fine.Questions:1.What was Danny McNell saying about?2.Haw many have they sold in Europe in the last month?《商务英语基础（2）》作业（4）(Unit19-20)一、请将下列词语翻译成汉语：（30%，每词3分）1.procedure2.resignation3.maximum4.premium price5.salary6.insurance7.penalties8.proposal9.efforts10.value二、请将下列句子翻译为汉语：（50%，每句5分）1. We can deliver in three consignments over the following three months.2. Could you do something about this fax machine?3.I’d like you to have a look at those figures.4.We’ll have to find some compromise.5.We have been able to overcome the difficulties.6.I’ve given the company 100% commitment.7.I do value your contribution.8.We’re very happy with what you’ve done.9.We very much appreciate your efforts.10.I feel I’ve made good progress.三、阅读下列对话，回答后面的问题：（20%，每题10分）MS WONG I’m sorry. This is a very difficult situation. I understand your problem, but you must see our position. We think this is a very exciting project, but because we cannot find a compromise I’m afraid we can go no further.CLIVE HARRIS We cannot go higher than 14 for 30,000 units. That is our final offer.MS WONG But you must realise that at this price our margin is unacceptable. So, I think we have covered all the items on today’s agenda, I am sorry that we have reached no solution on the final item which is the Mark 2 project. Could I suggest that we adjourn for today and meet tomorrow morning at ten o’clock?Questions:11.What is their final offer?12.When will they meet tomorrow?。
商务英语2
(1)请就连衣裙向我方报FOB西雅图最低价包括5%的佣金。
Please quote us your rock-bottom price for dress FOB Seattle inclusive of 5% commission.(2)如果我方最终客户对这批订的货满意的话，我方肯定会向你方大批量续订的。
Should this order prove to be satisfactory to our end-users, we can assure you that repeat orders in large quantity will be placed.(3)请采取必要的预防措施使包装能保护货物在运输途中不受潮湿和雨淋损害。
Please take necessary precautions that the packing can protect the goods from dampness or rain in transit.(4)买方有权在合同预定期内进行复检，复检费应由买方承担。
The buyer is entitled to re-inspect within the contracted time and the re-inspection fee shall be borne by the buyers.(5)我们相信你方务必会在合同规定时间里将我方订货发运因为任何耽误都会给我们带来不少麻烦和经济损失。
We trust you will see to it that the order is shipped within the stipulated time, as any delay would cause us no little inconvenience and financial loss.(5)请报CIF悉尼最低价，包括我方2%的折扣并告知最早的装运期。
Please quote us your lowest price, CIF Sydney, inclusive of our 2% discount, stating the earliest date of shipment.(7)得悉你们对我方报盘未能取得任何进展甚为遗憾。
商务英语3(形考作业二)
商务英语3（形考作业二）一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
（每题10分1—Yes, certainly. We are a medium firm with about two thousand people in two different plants.选择一项：A. Do you have totally nine departments in your company?B. Could you tell me how your company is actually organized?C. Can you tell me a little more about the four branch offices?题目2—Well, it is a separate department. But there are two laboratories, one at each production plant. 选择一项：A. What about the training manager and the human resources manager?B. What about the board of directors and the chairman?C. What about the Research and Development Department?题目Your T shirts found a ready market in the eastern part of our country ______ 2014.选择一项：A. onB. inC. at题目Sometimes a situation will a direct style of management.选择一项：A. call upB. call forC. call on题目I didn't know you ______ a previous supplier.选择一项：A. wereB. beC. are二、阅读理解（每题10分）（每题10分）Three Effective Management StylesBeing an effective manager means knowing when to use the right management style. Some styles, for instance, are more people-oriented, while others tend to focus on a project or product. The management style you select will depend on your people skills and knowledge, available resources (like time and money), desired results, and, of course, the task before you. The common management styles can be summarized into three categories.The participatory style is the first of its kind. Here, it is critical to give each employee an entire task to complete. If that’s not possible, make sure the individual knows and understands his or her part as it relates to the project or task. When people in your team know where they fit in the big picture, they’re more likely to be motivated to complete the task.Following that, we have the directing style. Sometimes a situation will call for a direct style of management. Perhaps a tight deadline looms, or the project involves numerous employees and requires a top-down management approach. Here, a manager answers five questions for the employees: What? Where? How? Why? and When? Let employees know what they need to do, how they’re going to do it, and when the questions must be finished.The last one is the teamwork style. If you want to speed up a project and choose the best process for completing that project, managing by teamwork is the way to go. When you motivatepeople to pool their knowledge, the results may exceed your expectations. Often, teams can tackle problems more quickly than what you can accomplish on your own. The give-and-take can create a process that you can repeat in other projects.1. Being an effective manager lies in knowing the right _____.A. knowledgeB. skillsC. management style2. Which of the following is NOT mentioned as a focus of different management styles?回答A. People.B. Customers.C. Project.3. Which of the following can’t be inferred from the passage?A. The management style is likely to change because the manager has been replaced.B. The management style is likely to change because the desired results have changed.C. The management style is likely to change because the available resources have changed.4. When people in your team know where they fit in the big picture, they are more likely to be_____ to complete the task.A. frustratedB. reluctantC. inspired5. If you want to speed up a project and choose the best process for completing that project, youcan resort to _____.A. team workB. top-down managementC. tight deadline。
综合商务英语2参考答案
综合商务英语2参考答案一、听力理解（共20分）1. A) 正确。
根据对话内容，男士询问女士是否需要帮助，女士回答说需要，因此男士是主动提供帮助的一方。
2. B) 正确。
对话中提到女士需要购买一些办公用品，因此男士建议她去办公用品店。
3. C) 正确。
女士询问男士是否知道办公用品店的位置，男士回答说知道，并且告诉她具体位置。
4. A) 错误。
对话中并没有提到男士是女士的同事。
5. B) 正确。
女士表示她需要购买一些文具，这属于办公用品的范畴。
二、词汇与语法（共30分）6. 正确答案是 "exceed"。
该词意为“超过”，与句子中的“overcome”（克服）不同。
7. 正确答案是 "negotiation"。
该词意为“谈判”，与句子中的“negotiator”（谈判者）不同。
8. 正确答案是 "is"。
根据句子结构，主语是单数，因此应使用单数形式的动词。
9. 正确答案是 "beneficial"。
该词意为“有益的”，与句子中的“beneficiary”（受益人）不同。
10. 正确答案是 "innovative"。
该词意为“创新的”，与句子中的“innovation”（创新）不同。
三、阅读理解（共25分）11. 正确答案是 C) "The company's financial performance has been improving." 文章中提到公司的财务表现正在改善。
12. 正确答案是 A) "The company has recently expanded its product range." 文章中提到公司最近扩大了产品范围。
13. 正确答案是 D) "The company is facing challenges in the market." 文章中提到公司在市场上面临挑战。
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选择填空（30分）1 .We thank you for the special offer you _A ____ us.A makeB offerC letD inform2 We are a state-operated corporation _d _____ both the import and export of textile.A handling inB tradingC dealing withD dealing in3. We are enclosing a copy of our latest catalogue _C_ for in your letter dated December 15th・A askB asksC askedD asking4. _ A __ what price can you accept this offer?A ForB AtC InD WithWe are pleased C _______ business relations with your firm.A entering intoB to enterC to enter intoD entering5. Should your price be competitive and delivery date _A _______ , we intend to place a large order.A acceptableB be acceptableC is acceptableD being acceptable6 Generally speaki ng, a growi ng dema nd can _D ___ in creased prices.A resultB result fromC result forD result in7. This price is ___ A __ of your 5% commission.A. in elusiveB. coveringC. in eludesD. in eluding8. Your order is booked and will be han died with great care. Please open the releva nt L/C, _____ A_must reach here one month before the date of shipment.A. whichB. itC. thatD. and9. We can place an order provided your goods can be supplied _C ____ stock.A. outB. out ofC. fromD. in10. We regret to say that the silk piece goods _D_ Order No.456 have not yet been received.A. withB. forC. underD. on12. The item you requested can be supplied _D ______ stock.A. uponB. out C・ in D. from13. Since the article you require is not______ C ___ f or supply at present, we should like to recommend some similar ones.A from stock B. salable C available D cheap14. I'm very _____ D_ in your woolen products・ Could you quote us your lowest price CIF Dalian.A. favorableB. attractiveC. impressiveD. interested15. Our products B great popularity in the tea market.A. enjoyB. haveC. takeD. make16. As requested, a proforma in voice _B ______ duplicate for sports shoes is enclosed ・A forB inC at Don17. For the quantities you mention we are pleased to quote you C _____ follows・A withB toC asD of18. We find both quality and prices satisfactory and are pleased to give you an order __ B __ the following items on the understanding that they will be supplied at the prices named.A ofB forC withD to19. The material supplied must be waterproof, and our order is _D_ this guara ntee.A subjects toB subject toC subjected toD subjecting to20」f the quality is ______ D_to our expectation, we shall send further orders in the near future.A lowerB inferiorC accordingD up21 .We look forward to A _____ the above information at an early date.A receivingB acceptingC acceptD receive22. Please ope n the releva nt L/C, which must reach here one month _B _____ the date of shipment.A uponB beforeC afterD as soon as23. We are sen ding you our S/C No.102 in duplicate, one copy of which please sign and return _C ______ our file.A inB toC forD on24. Our offer is firm for five days and we expect to hear from you _B ______ t he end of this month.A withinB byC toD on25. We quoted this article at USD 100 _____ C __A a dozenB each dozenC per dozenD one dozen.26. As agreed upon in our negotiations, payment _C _______ L/C.A. byB. will beC. is to be made byD. is by27. We look forward to A the goods in the fourth quarter.A. the delivery ofB. your deliveryC. deliverD. delivery28. B heavy commitments, we can't accept any fresh orders.A. DueB. Owing toC. BecauseD. In addition to29. We are sure that both of our companies will _A ___ from this business.A. benefitB. makes benefitC. be benefitedD. mutual benefit30. Please make sure that the L/C stipulations are in ______ A ____ with the terms set forth in our sales confirmation.A. accordaneeB. conformC. agreeD. according31. If you could make a reduction _B_ your quotation, we have confide nee in securing large orders for you.A. onB. inC. atD. of32. As we are _C ___ of these goods, please expedite shipment after receiving our L/C.A. in badly needB. badly in needC. in urgent need D in urgently need33. One of our clients is _C _____ the market ______ Men's Shirts・A. on, ofB. at, withC. in, forD. with, at34. The cost of production is tending _____ B ____ , so we have to adjust our price accordingly.A. upwardB. lowerC. downwardD. higher35. Our products _ B _______ great popularity in the tea market.A. enjoyB. haveC. takeD. make36. I'm very ____ D __ in your woolen products・ Could you quote us your lowest price CIF Dalian.A. favorableB. attractiveC. impressiveD. interested37. he letter we sent last week is an enquiry _A ________ color TV sets・A. aboutB. forC. ofD. as38. We thank you for your letter of May 17 and the _B ______ catalogue.A. sentB. enclosedC. givenD. presented39. In CIF Shanghai, "Shanghai" refers: to ___ B ______ .A. destination portB. Ioading portC. a placeD. the head quarters of the compa ny40. We hope youll ______ B _____ more flexible method of payment.A. adaptB. adoptC. improveD. make41. Our products ____ B ______ g reat popularity in the tea market.A. enjoyB. haveC. takeD. make42. Well try our best to accommodate you ______ A ____ payment terms.A. forB. uponC. ofD. on43. A 3% discount will be granted only C ____ your order exceeds US $ 12,000.A. depends onB. for condition thatC. on condition thatD. subject to44. ___ A_ crowded orders, we have sold out all the goods scheduled for shipment within this year.A. As a result ofB. In result ofC. With the result ofD. As result of45. Compared with what is quoted by other suppliers, your price is _C ______ at all.A. on the high sideB. over quotedC. uncompetitiveD. too high46. he stipulations in the releva nt credit should strictly ______ C ___ the terms stated in the contract in order to avoid subsequent amendment.A. in conformity withB. con firm toC. conform to D conform with47. .I'm willing to grant you a 1.5% _A _________ in honor of your efforts in pushing the sales in our products,A. commissi onB. reductionC. discountD. compromiseA cause B. reason C. result D. begirrning48. The delayed shipment was a_C_ of your delayed opening the letter of credit.49. Can you tell me your date of ______ ?A. deliveryB. deliveringC. deliveredD. delivers50. If I place an order, when can you arrange __ A ____ ?A. shipmentB. paymentC. departmentD. deliver六，写信（20分）按照所给的情景，写一封信件。