第三章电子商务翻译

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电子商务英语unit3

电子商务英语unit3

February 19, 2014
11
Text Analysis
E-Marketplaces [3]. Electronic marketplaces, also known as B2B exchanges, provide common virtual environments for both sellers and buyers. Electronic marketplaces may be horizontal (e.g., ), offering a wide range of products of different industries. They may be vertical, focusing on a certain industry or industry segment. In electronic marketplaces, sellers and buyers can negotiate, submit bids, place an order and finish the execution online or offline. (译文) [4] is one of the most popular B2B Web sites in the world, operating the largest electronic marketplace for both international trade and domestic trade in China.
2
Warm-up Please read the following categories on the homepage of , and answer the following questions:

电子商务专业英语商务英语翻译

电子商务专业英语商务英语翻译

1你能报给我这些商品的价格吗?Would you please quote me the price of these goods2 所报价格需包括到温哥华的保险和运费。

Price quoted should include insurance and freight to Vancouver3 希望您报成本加运费、保险费到温哥华的最低价格。

I’d like to you quote the lowest price of CIF to Vancouver4 请告知我们贵方能供货的价格。

Please inform us of the prices at which you can supply5 若贵方价格合理,我们可能向你们大量订货。

If your prices are reasonable, we may place a large order with you6 若我方向你们长期订货,请告知能给予多少折扣,不甚感激。

If I give you a long-term regular order, please let us know what discount you can grant,I really appreciate.7 请就下列每项货物向我方报成本加运费、保险费到西雅图的最低价格,其中包括我们百分之五的佣金。

Please quote us the lowest price of CIF to Seattle, for each of the following goods ,including our five percent commission.1.我们的包装完全适合于海运。

Our packing is completely suitable for transport by sea2.我们将完全按照你的指示包装货物。

We will packing the goods completely according to your instructions3.为了避免损坏,货物将采用木箱包装,但是这种包装的费用比较高。

电子商务 中英对照 E-commerce Chapter3

电子商务 中英对照 E-commerce Chapter3

from its services.
盈利模式。 是公司从客户那里获得现金流的策略技术。
p106
Revenue models for online business
Web business revenue-generating models
1. Web catalog 网上目录模式 2. Digital content 数字内容模式 3. Advertising-supported 广告支持模式 4. Advertising-subscription mixed 广告-收费混合模式 5. Fee-based 交易费用模式 • Fee for transaction/fee for services Can work for both sale types: B2C & B2B
网络广告的成功受两个障碍的限制:
首先是没有测量网站访问的统计方法。(有时广告主甚至与网网站能够吸引到让大广告主感兴趣的访问者数量。
Can obtain large advertiser interest by: Using a specialized(专门的) information Web site
• Return policy
p112
Fee-for-Content Revenue Models
Firms owning written information or information rights Embrace the Web as a highly efficient distribution mechanism 拥有知识产权的企业认为互联网是一种高效的分配途径 Use the digital content revenue model 使用数字内容盈利模式 Sell subscriptions for access to information they own

电子商务英语翻译

电子商务英语翻译

电子商务文献翻译班级:电子商务0902姓名:陈正祥学号:090506037STRUCTURE AND MACRO-LEVEL IMPACTS OF ELECT RONIC COMMERCE: FROM TECHNOLOGICAL INFRAST RUCTURE TO ELECTRONIC MARKETPLACES VLADIMIR ZWASS电子商务的结构和宏观影响:从技术层面的基础设施建设到虚拟的电子市场Abstract摘要Electronic commerce (E-commerce) is sharing business information, maintaining busi ness relationships, and conducting business transactions by means of telecommunicati ons networks. Traditional E-commerce, conducted with the use of information technol ogies centering on electronic data interchange (EDI) over proprietary value-added net works, is rapidly moving to the Internet. The InternetWorld Wide Web has become the prime driver of contemporary E-commerce, which has been vastly broadened and red efined by the use of the new medium.通过通讯网络电子商务可以实现分享信息,维护商业关系和进行商业交易的目的。

传统的电子商务在附有专有价值的网络上以电子信息交流为中心使用信息技术,目前正在逐渐向因特网转移。

电子商务英语Unit Three

电子商务英语Unit Three

(1)co-owned by Visa International Service Association and MasterCard International是过去分词短语,作定语修饰 前面的the 2-year-old standard,过去分词 和现在分词都可以作定语。 例如:the work done by Mary 玛丽做 的工作 the car moving on the ground 在路面 上行驶的汽车
Most companies will need to add new validation, protocol-management and encryption/decryption software while using existing credit-card payment networks and Internet servers. And consumers will need to have SET software on their computers.
Smart card
A credit card embedded with a chip containing a digital wallet and information about the cardholder.
Secure Socket Layer (SSL)
SSL is the current standard for electronic transactions. It’s a simpler standard than SET, but it’s less secure. Because of SSL’s simplicity, analysts expect it to be used as the interface between the online buyer and the merchant.

电子商务英语词汇表

 电子商务英语词汇表

电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中,电子商务已经成为企业和个人发展的重要策略。

为了更好地适应这一趋势,掌握电子商务相关的英语词汇是至关重要的。

本文将为您提供一份详尽的电子商务英语词汇表,帮助您扩展商务领域的词汇量。

一、电子商务基础词汇1. Electronic Commerce(电子商务)- The buying and selling of goods and services over the internet.2. Online Shopping(网上购物)- The act of purchasing products or services through the internet.3. E-marketplace(电子市场)- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer(电子零售商)- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)(企业对企业)- Electronic transactions between businesses.6. B2C (Business-to-Consumer)(企业对消费者)- Electronic transactions between businesses and consumers.7. E-payment(电子支付)- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)(安全套接层)- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform(电子商务平台)- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing(数字营销)- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)(搜索引擎优化)- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)(搜索引擎营销)- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing(社交媒体营销)- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing(内容营销)- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate(转化率)- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition(获客)- The process of attracting new customers to a business.8. Customer Retention(客户保留)- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)(客户关系管理)- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)(点击率)- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website(电子商务网站)- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce(移动商务)- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design(响应式设计)- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing(云计算)- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data(大数据)- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)(人工智能)- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain(区块链)- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption(数据加密)- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)(应用程序接口)- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇,对于参与和拓展电子商务领域的工作或学习将会非常有帮助。

电子商务 翻译

电子商务  翻译

电子商务翻译Electronic commerce, also known as e-commerce, refers to the buying and selling of goods and services over the internet. It has become an increasingly popular way for businesses to reach and engage with customers, as well as for consumers to access a wide range of products from the comfort of their own homes.One of the main advantages of e-commerce is the convenience it offers to both businesses and consumers. With e-commerce, businesses can set up online stores that are accessible 24/7, allowing customers to browse and purchase products at any time. This eliminates the need for physical stores and reduces operating costs for businesses. On the consumer side, e-commerce allows them to shop from anywhere and at any time, without the need to travel to a physical store.Another benefit of e-commerce is its global reach. With the internet, businesses can expand their customer base beyond their local markets and reach customers from all over the world. This opens up new opportunities for businesses to grow and diversify their revenue streams. For consumers, e-commerce gives them access to a wider selection of products that may not be available in their local area.E-commerce also offers a personalized and tailored shopping experience. With the help of data analytics and artificial intelligence, businesses can gather information about their customers' preferences and shopping habits, and then use this information to personalize product recommendations and discounts. This creates a more engaging and enjoyable shopping experiencefor customers, leading to increased customer loyalty and retention.However, there are also challenges and risks associated with e-commerce. One of the main challenges is the issue of trust and security. Customers need to trust that their personal and payment information will be protected when making online purchases. Businesses need to invest in secure payment systems and data encryption to ensure the safety of their customers' information. Additionally, there is always the risk of online fraud and scams, which businesses and consumers need to be aware of and take precautions against.In conclusion, e-commerce has revolutionized the way businesses operate and how consumers shop. It offers convenience, global reach, and personalized experiences for both businesses and consumers. While there are challenges and risks involved, the benefits of e-commerce far outweigh them, making it an essential part of the modern business landscape.。

00888 电子商务英语课文 Unit 3

00888 电子商务英语课文 Unit 3

Text a10 tips to Build, Manage and Profit from an e-commerce website (part 1)The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn’t. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.anize your catalog around product categoriesMany sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different viewpoints (top angle, side view) along with the product specification.2.Provide multiple payment optionsKeep all kinds of payment options available to your customers. Not everyone feels comfortable buying through a credit card, or has one. Allow for debit cards, fax, telephone, sail mail, paper and electronic cheques.And sign up for fraud checking facility, without which you could easily end up losing entire day’s sales within minutes. Providea currency converter if you offer products or payment in other currencies.Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.3.List out clearly outlined policiesPrivacy:Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are wary of providing personal and credit card details feel comforted. Tell them if you plan to shave their email address with others, or plan to send in promotional mail or newsletters.further, allow them to unsubscribe or opt-out of such email if they want to .never sell the customer’s personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.Security:if you plan to collect sensitive information from your customers, you should use security systems like SSL (secure socket layer). This guarantees that the data provided by your customer will not fall into the hand or a malicious hacker while transferring from his computer to the web server.This also will reassure your customers that you are truly concerned about the security of their personal information.Term and conditions:Write clearly and prominently all the sales and after-sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from anycountry. List your shipping and handling costs upfront, and be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods.Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link your shopping page where they can check the status of their order anytime.4.Build a newsletter around your productsTo snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days –like 15th of every month, or every Monday.You can also show your expertise in your field by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.5.Let customers gift your productsallow people to gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create wish lists that they may use to buy later.These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard features, make sure you don’t end up with the dumb ones who haven’t figured this simple technique out yet.一个电子商务网站的建立,管理和利润的10个技巧(1部分)客户需要拉拢的独特的客户体验,将让他们回来,让他们唱你的赞美自己的朋友,传播你的名字。

电子商务英文翻译

电子商务英文翻译

电子商务英文翻译E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods and services online. It involves the use of electronic platforms such as websites or mobile applications to facilitate transactions between buyers and sellers.E-commerce has gained popularity in recent years due to its convenience and accessibility. With just a few clicks, consumers can browse through a wide range of products and make purchases from the comfort of their homes. This eliminates the need to physically visit brick-and-mortar stores, saving time and effort for consumers.One of the key advantages of e-commerce is its global reach. Online businesses can operate across national boundaries, reaching customers from around the world. This opens up new markets and opportunities for businesses to expand their customer base. Moreover, e-commerce allows businesses to collect data about consumer preferences and behavior, which can be used to tailor marketing strategies and improve customer engagement.In addition to selling physical products, e-commerce also includes the sale of digital goods and services such as e-books, software, and online courses. This has led to the rise of digital marketplaces and platforms where individuals can sell their products or services directly to consumers. Moreover, e-commerce has enabled the emergence of new business models such as dropshipping, where a seller does not keep goods in stock but instead transfers customer orders and shipment details to a supplier who then ships the goodsdirectly to the customer.However, e-commerce also poses certain challenges. One of the main concerns is the security of online transactions. With the increasing number of cyber threats, businesses and consumers need to implement robust security measures to protect sensitive information such as credit card details. Similarly, issues related to privacy and data protection have become more important in the digital age.Another challenge for e-commerce is the issue of logistics and delivery. Businesses need to ensure that products are delivered in a timely and efficient manner to maintain customer satisfaction. This requires effective supply chain management and coordination with logistics partners.Despite these challenges, the future of e-commerce looks promising. With the continuous advancement of technology, online shopping experiences will become more personalized and seamless. Innovations such as augmented reality and virtual reality are expected to enhance the online shopping experience by allowing consumers to virtually try on clothes or visualize products in their own homes.In conclusion, e-commerce has transformed the way people buy and sell goods and services. It offers convenience, global reach, and opportunities for businesses to expand. While there are challenges to overcome, the future of e-commerce looks bright as technology continues to evolve and enhance the online shopping experience.。

电子商务 英文版 第3章

电子商务 英文版 第3章
Electronic Commerce Ninth Edition
Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence
Learning Objectives
In this chapter, you will learn about: • Revenue models • How some companies move from one revenue model to another to achieve success • Revenue strategy issues that companies face when selling on the Web • Creating an effective business presence on the Web • Web site usability • Communicating effectively with customers on the Web
– Most visible electronic commerce examples – Web-only retailer originally sold books
• Evolved into general retailer
– Barnes & Noble, Blackwell’s, Books-A-Million, Powell’s Books
• All adopted Web catalog revenue model
– CDnow Web-only online music store
• CD Universe copied CDnow approach

电子商务术语英汉互译

电子商务术语英汉互译
中国互联网信息中心
(1997年6月3日组建)
CPM (cost per-thousand impression)
千人广告成本
CPC (cost per click-through)
每点击成本
CPP (cost per purchase)
每购买成本
CPL (cost per leads)
按潜在客户名单收费
光纤到户
FTTC(Fiber To The Curb)
光纤到楼群
FTTB(Fiber To The Building)
光纤到楼
GIS(Geographical Information System)
地理信息系统
GPRS(General Packet Radio Service)
通用分组无线业务
GPS(Global Positioning System)
Internet信息访问协议
Intranet
内联网
ISDN(Integrated Service Digital Network)
综合业务数字网(一线通)
ISP (internet service provider)
互联网服务提供商
IT (information technology)
信息技术
ITU—International Telecommunication Union
电子定货系统
ERP—EnterpriseResourcesPlanning
企业资源计划
Extranet
外联网
FMS(Flexible Manufacturing System)
弹性制造系统
FTP(File Transfer Protocol)

《电子商务英语教程》-Unit3

《电子商务英语教程》-Unit3

3.3.2 Translation practice
3)他之所以取得成功是他努力的结果。(achieve success) He achieved success because he was a hard worker. 4) 我 们 可 以 利 用 互 联 网 采 集 各 种 各 样 的 商 品 信 息 。 (leverage) We can leverage the Internet to collect various product information.
privacy?
@ Activities On Passage A
3.3.2 Translation practice
3.3.2.1 Give the Chinese equivalents of the following words or expressions:
1) SSL encryption 2) server-centric SSL加密 (技术) 以服务器为中心的 订单咨询 维修费用 店面管理系统 认证 提高效率
电子商务应用适应范围应较广,以满足在当今的网络环 境下处理多变及不可预料的工作需求。
5) Electronic commerce could lead to improvements in both developed nations and developing nations. 发达国家与发展中国家都能从电子商务中受益。 @ Activities On Passage A
5)你把这根电线和电视机连上好吗?(connect)
Will you connect this wire to the television? End @ Activities On Passage A

电子商务英语英译汉

电子商务英语英译汉

30.And because CRM is、、、hardware infrastructure{因为客户关系管理事业个新的应用软件频繁更迭、层次不穷的领域、开发一个灵活的软件体系结构及一个灵活的硬件基础结构尤为重要}
31.EVen as exchanges to enable rich interaction、、、dynamic pricing{正当信息交换技术的出现使得企业间极富价值的相互作用成为可能之时,各企业正期待者因特网将正真有活力的定价方式变成可能}
28.the first release of Intel’s 、、、、Now, it‘s matter of minutes{英特尔公司的信息提供系统文件在第一次提交文件时,将原本所需的长达两到三周的时间缩短到了平均三天,而现在。只需要几分钟就够了}
29.As a result of getting 、、、development cycle{更快了解机密文件的结果是;英特网公司四分之三的直接客户工程师将其产品研发周期缩短了一周或更多}
14.In today's business enviroment, the challenge associated with 、、、one of volume{在当今的电子商务环境下,挑战与沟通紧密相连,绝不仅仅是一个量的问题}
15.In the e-business environment,buliding a relationsheip with customers 、、、needs and descires{在电子商务的环境下,建立客户关系是至关重要的。如不倾听客户的呼声,采纳其建议,满足其需求和愿望,这一目标不可能达到的}
影响}
12.Executives who have successfully led change efforts 、、、、effective communication vehicles{曾经成功的领导了变革的决策者们主张亲自参加讨论和会议作为最有效的沟通方

电子商务概论中英文对照外文翻译文献

电子商务概论中英文对照外文翻译文献

电子商务概论中英文对照外文翻译文献(文档含英文原文和中文翻译)外文:Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients and suppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties,period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence, on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact withconsumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely madepolicies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%,and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a free trade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce".In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe".On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work".In October 1998, UN Organization of Economy and Cooperation &Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. InSeptember 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal".In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-an electronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore governmentpromulgated,for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open edits electronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try,National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping asan interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why?That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover(1,300 billion US dollars), and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents,optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers has accounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of theextensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk, etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim isto breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network).Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elec tronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use, easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.译文:电子商务电子商务或电子贸易,电子商业,或作为一个新兴的商业模式将产生深远的影响,经济和社会中发挥重要作用的社会发展世界各地。

电子商务 翻译

电子商务 翻译

• • • • • • • • • • •
AAMOF (As A Mater Of Factor) 事实上 AFAIK (As Far As I Know) 据我所知 AKA (As known as) 正如你所知道的 ASAP (As Soon As Possible) 尽快 BTW (By the way) 顺便 CU (See You) 再见 FAQ (Frequency Asked Questions) 常见问题 RFC (Request For Comments) 要求评论 RFI (Request For Information) 请求得到信息 ICQ (I seek you ) 网络寻呼机 SO (Significant Other) 其他重要的问题 WB (Welcome Back) 欢迎你回来
• Cyber英文解释为“电脑的,网络的”,合 并成新词有如下 • Cyber economy(网络经济) • Cyber space(网络空间) • Cyber marketing(网络化营销) • Cyber shopping(网上购物)
• 电子商务英语吸收了网络词汇的特点, 用数字代替相应的英语单词,并将数 字与英语字母连用构成新词,形式新 颖、拼写简单,很容易记忆。最典型 的是用“2”代替“to”,例如: B2B
电子商务
• (E-Commerce)Electronic Commerce • (E-Business)Electronic Business
电子商务从本质上说是计算机技术在各种经济领域的应用,是一 门涉及计算机技术、网络、营销、物流以及管理等多种领域的交 叉新兴学科,因此电子商务英语跟随着专业发展,词汇量日趋增 加而且专业性强。 如:网络技术词汇 Encryptions(加密)Extranet(外联网) 营销词汇 Network marketing(网络营销) Affiliate Marketing (会员~) 物流学词汇 Logistics and Distribution(物流与配送) Stockholding(库存)

电子商务(双语)第3章

电子商务(双语)第3章

: The King of E-Tailing (cont.)
3, Enjoyable features:
• “Gift Ideas” section features seasonally appropriate gift ideas and services • “Community” section provides product information and recommendations shared by customers • “ “E-Cards” section, free animated electronic ” greeting
: The King of E-Tailing (cont.)
4, Marketplace services:
• hosts and operates auctions • zShops service hosts electronic storefronts for a monthly fee • allowing small businesses the opportunity to have customized storefronts supported by the richness of ’s order-fulfillment ’ processing
Learning Objectives (cont.)
10. Discuss various e-tail consumer aids, including comparison-shopping aids. 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 12. Describe reintermediation, channel conflict, and personalization in e-tailing.
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3.1.3 Function of Computer Network
Computer network function that we are talking about here refers mainly to its service(服务)function. Its main service functions are as follows:
(l) Sharing of Software and Hardware Resources One major objective of the computer network is to share resources. After computer being connected to network in a wide range, the resources in all host computers of subnet can be shared in principle, which can break through the limitation of region and realize the sharing of computer software and hardware resource.
(2) Document Transmission
As a basic service item of network, document transmission offers convenient data exchange means for various documents sharing. With the development of the economy, enterprises scatter widely with many branch offices set up all over the country, even all over the world. Daily exchange of messages and data among the computers and workstation is required. Through the computer network, members of the enterprises can have access to information and data they need at any time. The document transmission can also realize the goal of sharing software, developing collaboration software system and information communication.
(3) E-mail
The computer network can provide different users with
communication by letters, via E-mail. It is popular with users owing to its being easily realized, practical and flexible. To set up an E-mail system is to carry out data transmission promptly and conveniently in a group of users. It takes on the following characteristics.
○1Letters are transmitted by way of "store-and-forward" in the form of message.
○2The handover and delivery of the message are flexible. There is no need for the receiver and dispatcher to be online at the same time. The system will set up a mail box for every user to store the messages so that the dispatcher may send the messages at any time and the receiver may open his mail box at any time.
○3The receiver may be a single user or a user group. A user group involves many users. A single user can participate in a variety of user groups at the same time.
(4) Distributed Database
One of the most important applications of computer network is to appropriately distribute the database regionally to each node.
Generally the data distribution is in a natural order. For example, each section of an enterprise needs to save the data about personnel and finance, most of which are partial data but occasionally the data of other node will also be accessed. Adopting the distributed database technology may bring swifter and easier access to data than using traditional centralized database.
Besides, due to the decentralization of the geographic location of the end-users, great pressure wi11 be laid on data processing and cooperative management. Therefore, data processing and memory capacities are required to be dispersed to data source and target area. The advantage of the dispersed function is that the end-user gets data more easily. Moreover, risks of software malfunction leading to the entire system paralysis may be reduced.
(5) Network Management
Network management refers to two aspects, i.e. communication interface and communication control.。

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