Unit 15 Business

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financial english practice course Unit 15

financial english practice course Unit 15

2. Shareholders (investors) are the owners of a corporation. They use accounting reports in deciding whether to buy, hold, or sell stock. Shareholders (investors) are the owners of a corporation. They use accounting reports in deciding whether to buy, keep, or sell stock.
5.Research and development managers need information about projected costs and revenues of proposed changes in products and services. Research and development managers need information about estimated costs and revenues of proposed changes in products and services.
Vocabulary in Context
1. Recordkeeping, or bookkeeping, is the recording of transactions and events, either manually or electronically. Recordkeeping, or bookkeeping, is the recording of transactions and events, either by hand or electronically.

商务英语基础ppt课件

商务英语基础ppt课件
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Contents
• Unit 1 Introduce Yourself • Unit 2 Using the Telephone • Unit 3 Making Appointments • Unit 4 Receiving Visitors • Unit 5 Describing Your Company’s Products • Unit 6 Making Travel Arrangements • Unit 7 Staying at a Hotel • Unit 8 Showing Visitors Around the Company • Unit 9 Explaining How Something Works • Unit 10 Rescheduling Plans and
Welcome to
Starting Business English
1
BEC商务英语考试
•Business English Certificate(BEC) 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试,考察真实工作环境中英语 交流能力,被欧洲乃至全球众多教育 机构、企业认可,将其作为入学考试 或招聘录用的英语语言水平要求。
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Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:

工程硕士研究生英语基础教程详解答案(英译汉部分unit1-15)

工程硕士研究生英语基础教程详解答案(英译汉部分unit1-15)

工程硕士研究生英语基础教程(英译汉Unit1-15)Unit 1-it’s what you learn.两位美国名人解释为什么不A.1.Two noted Americans explain why it’s not what you earn是你所挣的而是你所学的更重要。

是你所挣的而是你所学的更重要。

else, but I have always believed I couldn’t be outworked.2.I have never thought I was better than anyone 我从不认为我那时比其他任何人强,但我一直相信我当时干的活儿别人都赶不上。

3.Watching my money grow was more rewarding than anything I could have bought.看着存款数增加比我当时原本可以买到的任何东西都更让我满足。

4. I took a genuine interest in their questions and was able to translate what they wanted into makeup ideas.我发自内心地关心她们的问题,并能理解她们的愿望,给她们出些该如何化妆的点子。

5. I ended up selling a record amount of cosmetics. 结果我创下了化妆品销售量的最好成绩。

Unit2A.1. With the click of a mouse, information from the other end of the globe will be transported to your computer screen at the extremely fast speed of seven-and-a-half times around the earth per second. 要用鼠标点一下,在地球另一端的信息马上就会以每秒钟绕地球七周半的惊人速度传输到你的电脑屏幕上。

高考英语一轮复习-北师大版必修五Unit 15 Learning核心词汇短语句式归纳拓展

高考英语一轮复习-北师大版必修五Unit 15 Learning核心词汇短语句式归纳拓展

Unit 15 Learning核心词汇短语句式归纳拓展access n.接近或进入之路;(使用或见到的)机会,权利[高考佳句]People have better access to health care than they used to,and they're living longer as a result.人们有了比过去更便捷的医疗服务,结果,人们更长寿了。

[用法归纳](1)access to 进入……;与……会面gain/obtain/get/have access to有权进入……;有权使用……give access to 接见;准许进入(2)accessible adj. 易到达的,易接近的be accessible to 对……而言容易接近的;容易进入的[典例展示]①The only access to the farmhouse is across the fields.去农舍的唯一通路是穿过田野。

②Frank put the medicine in the top drawer to make sure it would not be accessible (access) to the kids.弗兰克把药放在最上面的抽屉里,以确保孩子们够不到。

[名师点津]access to与be accessible to中的to均为介词,后面要跟名词或动名词。

adapt v.使适应;改编,改造[教材原句]For a start,it would be hard adapting to a new culture.首先,适应一种新文化是很难的。

[用法归纳](1)adapt (oneself) to 使……适应……adapt sth. from 根据……改编某物be adapted for 为……而改写/改编(2)adaptable adj. 能适应的;可修改的adaptation n. 适应;改编;改写本[典例展示]①This new film is said to be adapted from a novel by Jane Austen.据说这部新影片是根据简·奥斯汀的一本小说改编的。

BusinessEnglish复习题

BusinessEnglish复习题

Business-English复习题General Review for Business EnglishI. Scope of Final Examination.The scope of the final examination for the course Business English will cover Units 1 through 13, including the listening, speaking (Dialogue 1), reading, and writing tasks of each unit. You need review the text of each unit while preparing for the final. The content of the final examination includes six parts: true/force questions (10%), fast reading (10%), the best choice (20%), translations (20%), reading and comprehension (20%), and English writing (20%). For the part of translations (including English-to-Chinese and Chinese-to-English), you need memorize the frequently used business terms, especially the title of each unit, and understand the sentences for business situation conversation in the s ection “Language Focus” of each unit. For the part of English writing, like what you have done in the assignments, you should be able to write a business letter or a memo in the standard format on the basis of given information. The following questions or guidelines (III, IV & IV) may be useful for you to prepare for the final.II. Time and date for the Final Examination.The time length of the final examination is two hours (120 minutes). Please check the OA frequently for the date of the final.III. Vocabulary & Frequently used terms.Review the vocabulary section of each unit, and pay attention to the frequently used terms that I have lectured at the beginning of each unit.IV. Questions for main concepts and ideas(Listening, Speaking, Reading & Writing Tasks)1.What do you know about foreign trade or international business?Unit 1 Applying for a Job.1. Can you give some tips as advice for job interview? (p.6-8)2.Why do you need to do some research before an interview? (p.6-7)3.What is meant by good interview etiquette? (p.7)4.Why is it necessary for a job candidate to prepare some questions? (p.7)5.What are three ways to contact the company you are applying for? (p.1)6.What should be included in your application package when you are applyingfor a job? (p.8)7.What content should be contained in your application letter? (p.9-10)Unit 2 Companies8.When describing a company, what information should be provided?-- Company’s nameTime for establishmentSize and locationMain business activitiesMain customersThe annual sales over the past three yearsOther necessary information9.Familiar with general organization chart of a company. (p.42)10.What are basic steps for you to prepare a business report (or yourthesis)?(p.30-31)11.How to organize your business reports? (p.31)Unit 3 Business Calls12.What should you do first when you make a business call? (p.45)13.What are general business telephone manners and etiquette? (p.48-50)14.What are the purposes of memos?(p.51)15.What is the general format of a memo? (p.51)16.With given information, how are you going to write a memo? (p.52-55)Unit 4 Business Travel17.Do you know how to book a ticket through telephone or internet?(p.64-65)18.Before making a business travel, what preparations should be made?(p.64)19.What should you be aware of while checking in an internationalairport?(p.65-66)20.What does an itinerary generally include?Unit 5 Business Meetings21.How to chair a meeting? (p.82-85)22.Why have meeting times and places become more complicated?(p.81)23.How are meetings changed by information technology? (p.81)24.What should we do to effectively prepare a meeting? (p.86-88)25.What is a meeting agenda? (p.88-89)26.Why is a written agenda used for a meeting?27.What items are included in an agenda? / Do you know the structure of anagenda? (p.89)28.What is the format of minutes of a meeting? (p.89-90)Unit 6 Business Presentation29.What is a presentation? (p.109)30.What should a presentation generally consist? / What does an effectivepresentation structure include? (p.112)31.How to give an effective business presentation?(p.109-111)32.How do you make an effective beginning of an oral presentation? (p.104)33.How to describe the sales activities of a company?(p.105-106)Unit 7 Establishing Business Relations34.How to find the prospective international clients? (p.124)35.Why is it important for international business people to understand businessetiquette? (p.128-129)36.Can you give some examples of improper business etiquette? (p.136-137)37.What does business etiquette revolve around? (p.128)Unit 8 Enquiries and Offers38.Do you know the following terms of enquiry, offer, a firm offer, counter offer,quote, CIF, FOB, commission, terms of payment, letter of credit, offer without engagement, terms and conditions, an indication of price, a trial order, an exact market, a repeat order? (p.160-161)39.Do you know some foreign currencies?40.How to quote a price for your product?(p.143)41.What are trade terms or price terms? (p.143)42.What does a price term comprise? (p.143)43.Do you think it is important for international business people to take crosscultural negotiation training? Why or why not?(p.146-148)Unit 9 Negotiating the Price44.When negotiating the price of a product, what are the key elements to beconsidered? (p.163-165)45.How should the seller defend the price? (p.166-167)Unit 10 Terms of Payment46.Do you know the main modes of payment in international trade? (p.180,p.321-322)47.What are advantages and disadvantages of documentary collection for aseller or a buyer? (p.181-184, p.321-322)48.What is the letter of credit? (p.180-181, p321-322)Unit 11 Packing and Shipping49.Why should commodities be packed? (p.202)50.What are the main types of packing? (p.203)51.How to negotiate the terms of shipment? (p.205-206)52.What are the main modes of shipment? (p.207-208)53.What are the advantages and disadvantages of each mode? (p.207-208)54.What are shipping instruction and shipping advice? (p.208-209)Unit 12 Complaints and Adjustments55.What may cause customers to make complaints? (p.223)56.What are used as evidence when making a claim? (p.223)57.Do you know some common causes for complaints and claims ininternational trade? (p.241)58.Do you know how to write letters of complaints and adjustments?(p.230-231)Unit 13 Marketing and Sales59.What is the difference between marketing and sales? (p. 343)60.What is the marketing mix? (p.248-250)61.What are referred to as the four "P’s" of marketing?(248-250)Unit 1462.How do you understand the term “globalization?63.What is a typical heading for a fax?Unit 1564.What is E-commerce? How does it work?65.What are the benefits of E-commerce?66.What’s the difference between E-commerce and E-business?67.Do you know how to write an E-mail?V. WritingsUnit 1Curriculum Vitae (CV)An account of a person’s qualifications, inte rests and work experience, usually sent with an application for a job. The proper way to design a CV is to present the best image of yourself in accordance with the job requirements. Generally speaking, a CV should have no more than two pages. There are several standard CV formats. The most popular format usually contains the following components.1)Basic Personal Information2)Job Objective3)Education4)Work Experience5)Social Practice / Extracurricular Activities6)Hobbies and InterestsApplication Letter (Cover Letter)A letter with a document or goods explaining the contents. Effective application letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences. They normally contain faro parts in which you should:1) confirm that you wish to apply and say where you learned abort the job;2) say why you are interested in the position and relate your interest;3) show that you can contribute to the job by high lighting your most relevant skills and experience;4)indicate your wiliness to attend an interview.Unit 2Business ReportA business report conveys information to assist in decision-making. Some reports might present the actual solution to solve a business problem; otherreport might record historical information that will be useful to assist in future decision making. Here are some basic steps for you to follow when writing a business report.1) Planning the writing2) Organizing the report into sections3) RevisionUnit 3Memo (Memorandum)A brief record written as an aid to the memory. It is used to describe the standard format of internal communication, which an organization uses for its own staff.Memos usually serve the following purposes:●Give instructions or notify events which have occurred;●Seek information;●Offer ideas and suggestions.The heading segment follows this general format:TO:FROM:DATE:SUBJECT:Unit 4ItineraryAn account or record of a journey or proposed route of a journey. It is usually to be made, including the time to set out and return, the route of visit, the dwelling place, the main contents of visit, etc.Such an itinerary generally includes:●title;●time;●place;●contents of activities.Unit 5Meeting AgendaMeeting Agendas are a significant list that helps the chairperson to structure the meeting and the secretary or minute-taker to keep track of what is being discussed.Agendas may vary in form. However, they should follow a structure and list standard items:●welcome any special visitors●apologies for absence●special event●confirmation of minutes of the previous meeting●business arising out of minutes●correspondence sent and received●reports●adjourned business●general business●any other business●close of meetingMinutesMinutes of a meeting are the agreed record of discussion and decision made. The purpose of minute is to record permanently the proceedings of a meeting, as well as to provide a basis for action.Unit 6PresentationA presentation, in the broadest sense, is every encounter you have withevery person you ever meet. More specifically, however, whenever you are asked to appear in front of one or more people for the purpose of explaining, educating, convincing, or otherwise conveying information to them, you have a presentation.Structuring a well-organized presentation is your key to success.An effective presentation structure includes(1) an effective opening,(2) a preview of the main points,(3) clearly demarcated main points, and(4) an effective closing.Unit7Letters for Establishing Business RelationsIn writing such a letter, the following contents should be included:●The purpose of your letter;●The nature of your company’s business: agent,exporter, importer ormanufacturer;●The business scope of your company and also the branches and liaisonoffices, if any;●The reference as to your company’s financial position and integrity;●As an exporter, you should describe emphatically the quality of yourproducts;●If available, a brief introduction to your company, catalogue, price lists,etc. should be enclosed.●As an importer, what commodities you want to buy and sell and yoursales potential as well;Unit 8EnquiriesAn enquire is a letter you write to try to ask for more informationconcerning a product, service or other information about a product or service that interests you.When making an enquiry, keep it brief, specific, clear and to the point.For a first enquiry, the following information should be included:● A brief mention of how you obtained your potential supplier’s name;●Some information of the demand in your area for the goods;●Details of what you want to know, such as a catalogue, price list, asample, a quotation, and so on.OffersAn offer is a letter you respond to enquiries from potential customers.The best impression will be made by providing the materials or information the perspective client has asked for. This positive impression will be proved by a well written response.Unit 9Counter-offer Letters 还盘信A counter-offer letter is a letter when a buyer refuses to accept all or part of the terms and conditions made by the seller, and in the letter, the buyer will state his own terms and conditions to the seller. A counter-offer is really a new offer.A satisfactory letter of a counter-offer should cover the following points:●Express the buyer’s thanks to the seller for the offer;●Express regret at the buyer’s inability to accept;●Make a counter-offer if it is appropriate;●Express hopes of mutually beneficial business cooperation.Unit 11Shipping Advice (装船通知单)A shipping advice is what the exporter notifies their dispatch to the importer before or after effecting shipment. In case of CFR transaction, a shipping adviceis also necessary for the importer to cover insurance of their goods.A shipping advice usually includes the following information➢The name of the ship used to dispatch the goods;➢The date and number of bill of lading;➢The name of the shipping port/loading port;➢The estimate time of departure;➢The estimate time of arrival;➢The packing conditions;➢Other information as delay of shipment, transshipment or change of L/C;➢Thanks for patronage.Unit 12Complaint LetterA complaint letter requests some sort of compensation for defective or damaged merchandise or for inadequate or delayed services. The essential rule in writing a complaint letter is to maintain your poise and diplomacy.In the letter you should:●Identify early the reason you are writing;●State exactly what compensation you desire;●Provide a fully detailed narrative or description of the problem;●Explain why your request should be granted;●Suggest why it is in the recipient’s best interest to grant your request.Adjustment LetterAn adjustment letter is a reply to complaint letter. It must be handled carefully when the requested compensation cannot be granted.Some suggestions:➢Begin with a reference to the date of the original letter of complaint and to the purpose of your letter;➢Express your concern over the writer’s troubles and your appreciation thathe has written;➢Explain why you deny the request cordially;➢Try to offer some partial or substitute compensation or advice;Conclude the letter cordially.Unit 13Sales LettersA sales letter is a marketing tool that can build your client base and increase your sales. Generally speaking, there are two kinds of sales letters.●The extended letter, together with supporting literature, brochures,order forms and return envelopes;●The one you write to individual.When you write a sales letter, the AIDA factors should be included:● A – attention;●I -- interest;● D – decision;● A – action.Unit 14FaxFax is a form of external communication and has become a well-established and widely used means of communication in the business world today. There is no unified format for faxes. A typical heading for a fax is shown below: FAX MESSAGETo:Attention:Fax No.:From:Company:Fax No.:Date:Subject:No. of Pages:Unit15E-mailE-mail is the system for using computers to send messages over the Internet.The guidelines for writing business E-mails:●Give the message a subject / title;●Keep the subject short and clear;●Start the message with a greeting;●Watch the length of the paragraph;●Keep the message concise and short;●Start the first paragraph with a clear indication of what the message isabout;●When replying, quote excerpts;●End the message in a polite way;●Put your name at the end;VI. Steps of import / export trade (for reference)Any import / export transaction may start from Market Research and afterwards there follow the establishment of business connections, inquiries, offers (or replies to inquiry), orders, payment by buyer (or importer) and delivery of goods by seller (or exporter), and completion of the transaction.Varied and complicated procedures have to be gone through in the course of the transaction. We illustrate below the general course taken in an import/export transaction.1)Market Research 市场调研exporter → Market research ← importer2)Seeking Counterpart in import/export trade 寻找进出口贸易客户(1) exporter → for importe r( or buyer)(2) importer → for exporter (or supplier)3)Contact; Inquiry 建立联系;询盘→ importer4)Inquiry of Standing or Financial Integrity 询问资信情况(1)↓credit report↓exporter(2)↓credit report↓importer5)Quotation (or Offers); Counter Offers; Acceptance or Non-acceptance 报盘;还盘;接受或不接受(1)→ importe r(2)exporter ← counter offers → importer(3)→ importer6)Order (or Indent); Contract 订货;合同(1)→ importer(2)importer → order → exporter7)Obtaining Import License; Opening Letter of Credit; Receiving Letter ofCredit 获得进口许可;开立信用证;收到信用证(1)importer → import license application ← granting(2)importer → foreign exchange bank → opening L/C(3)foreign exchange bank → advising bank → exporter (opening bank)(4)exporter → receiving letter of credit8)Preparation of Goods 备货exporter9)Obtaining Export License 获得出口许可(1)→ authorities(2)10)Inspection or Survey of Commodity 商品检验(1)→ authorities(2)→ exporter11)Reservation of Shipping Space 订舱位(1)(2)→ shipping order (S/O) → exporter 12)Insurance Cover 投保(1)exporter → →(2)→exporter13)Customs Clearing and Loading 结关与装船(1) exporter → → documents → customs house(2) customs house → → wharf→loading → goods → mates receipt → shipping agent → s hippingcompany → bill of lading (B/L)14)Consular Invoice; Shipping Advice 领事发票;装运通知(1)exporter → → consulate → consularinvoice(2)exporter → shipping advice → importer15)Negotiation of Export Document under L/C 按信用证议付出口单据(1) exporter →→→ payment for goods shipped16)Redemption of Documents under L/C 按信用证赎回单据(1)imp→ shipping documents → importer17)Customs Clearing of Imports: Delivery of Goods 进口商品结关;交货(1)(2)→→ → → imported goods → importer18)Claim for Losses 索赔importer → exporter→ shipping company→ insurance compa ny。

商务用英语怎么说

商务用英语怎么说

商务用英语怎么说商务是广义的概念,是指一切与买卖商品服务相关的商业事务。

狭义的商务概念即指商业或贸易。

那么你知道商务用英语怎么说吗?下面来学习一下吧。

商务英语说法1:commerce商务英语说法2:business affairs商务的相关短语:电子商务E-Business ; E-Commerce ; Electronic Commerce ; Electronic Business商务管理Business management ; Business Administration ; MSc in Business Management ; Business and Management 移动商务M-Commerce ; Mobile Commerce ; M-Business ; mobile business商务会议 Meetings ; Business meeting ; Unit Seven Business Meeting ; Business Conference商务签证 Business Visa ; F visa ; professional visit pass ;商务统计Statistics for Management ; Business Statistics ; Introductory Statistics for Business ; Statistics for Business& Economics商务接待Chapter Two Business Reception Etiquette ; Business Reception ; Project One Business Reception ; Reception 商务处commercial counsellor's office ; commercial department ; commercial counsels office ; Commercial Service 商务沟通 Business Communication ; Bussiness Negotiation ; Business Communication Process and Product ; Communication 商务的英语例句:1. The Jamaica Festival is planning a series of workshops andbusiness seminars.牙买加节正在筹划一系列研习班和商务研讨会。

新概念英语青少版2A(Unit-11-——-Unit-15-单元测验题答案)

新概念英语青少版2A(Unit-11-——-Unit-15-单元测验题答案)

Unit 11 —- Unit 15 单元测验题Ⅰ从A、B、C、D 四个选项中找出划线部分发音不同的选项。

(1×10= 10分)。

( B )1. A. school B. cook C。

room D. zoos( C )2. A。

week B. read C。

sweater D。

metre( D )3. A。

maps B。

books C。

. banks D。

bags( D )4。

A。

buses B. dishes C。

boxes D. potatoes( B )5。

A。

back B many. C。

platform D。

travel( A )6。

A。

student B。

much C. bus D。

funny( C )7. A。

town B。

now C. snow D。

how( B )8. A。

chair B。

share C. watch D. cheap( C )9. A. track B。

try C. dry D。

trip( B )10. A。

young B。

mouth C。

trouble D. noneⅡ根据五个单元所学单词,将下列单词或词组补充完整。

(1×10= 10分)。

1. traffic jam 交通堵塞2. at _midnight_ 在午夜3。

journey 旅行4。

sea level_ 海平面5。

_distance race 长跑 6.heart _rate_ 心率7。

the _grocer’s 食品杂货店8. contain 包含9。

_agree_ with同意10。

instead_ 作为代替Ⅲ选择填空。

(1×20= 20分)。

( D ) 1. A:______ was he at a meeting ? B:Yesterday morning。

A。

What B。

Why C。

Where D。

When( A ) 2。

Was Mary _____ the day before yesterday?B:No. she wasn’t. She was at home。

商务英语课程课件Unit15 E-Commerce

商务英语课程课件Unit15 E-Commerce



2. Listen to the passage and fill in the missing information in the blanks according to the information you hear.
Today, the Internet is reshaping the way business transactions are conducted. It is empowering both consumers and businesses by providing expanding markets and choices to not only national, but also international communities. It enriches competition in products and prices and it drives change and improvement, given its ability to provide information and comparative choices. Putting up a Website to promote and display products, and the luring online shoppers in to look around at the offerings, however, are only one dimension of conducting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for products sold or delivered through the Internet is a necessity. This is the focus of current Internet-related research. While it is currently possible to make purchase over the Internet, this form of commerce has not yet gained sufficient popularity. It has great potential. While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet can’t help but to dramatically increase international business. The everchanging technology in electronic commerce and the introduction of new hardware, software, and service technology force market participants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt their electronic commerce service capabilities and product offerings to the requirements of the electronic commerce marketplace.

购物英语口语Unit15-:试鞋

购物英语口语Unit15-:试鞋

购物英语口语Unit15::试鞋随着全球经济的快速发展,英语已经成了一个全球化的语言,所以在很多时候我们都可能用到或者碰到英语,以下是小编给大家整理的购物英语口语Unit15: 试鞋,希望可以帮到大家C= Customer S= SalespersonThe customer has found a pair of shoes she likes.顾客找到了一双她喜欢的鞋子。

C: I'll try one of these on. ( The customer tries one of the shoes on. ) It's too big. It slides up and down my heel when I walk around.顾客:我要试穿其中的一只鞋看看。

(顾客穿上了其中的一只鞋。

)它太大了,当我走动时,它就在我脚跟上下滑动。

S: Well, let's try a size six. (He gets another pair and the customer tries a shoe on) Looks like a perfect fit.店员:嗯,那就试穿6号鞋看看。

(我拿另一双鞋,而顾客试穿上一只。

)它看来非常合适。

C: Not really. It pinches my toes.顾客:不全然是,我的脚趾太紧了。

S: I'm sure they'll be fine once you break them in.店员:我相信一旦你穿习惯后就会很好。

C: I don't know... well, I-guess I'll take them, since you don't seem to have anything better.顾客:我不知道……嗯,我想我会买这双,因为你们似乎没有更好的鞋。

S: Thank you, ma'am. It's been a pleasure doing business with you.店员:谢谢你,小姐。

unit15 Inquiry

unit15 Inquiry

Notes to Letter Three
1. quote 报价,开价 严格来说,它仅报一项价格,不包括数量、 交货等。常用的句型为quote sb. price for sth. e.g. We will quote you the lowest price if you send us your specific enquiry. 如提出具体询价,我们将给贵公司报最低的 价格。
Letter Three Specific Inquiry
Dear Sir,
We are one of the leading importers of sweaters in Korea. We have seen your products displayed at the Canton Fair.
Yours faithfully, Mark Matthews
Letter Two
Reply to a General Inquiry
Dear Mr.Cameer, We welcome you for your enquiry of May 16 and thank your interest in our export commodities. We are enclosing some copies of our illustrated catalogues and a price list giving the details you ask for. Also by separate post, we are sending you some samples which will show you clearly the quality and craftsmanship. You’ll find that our products are both excellent in quality and reasonable in price.

商务英语教学大纲(word文档良心出品)

商务英语教学大纲(word文档良心出品)

《实用商务英语》课程教学大纲课程代码:ZAB060460课程类型:必修课英文名: Business English总学分、学时:2学分;32学时适用专业:高职高专非英语专业一、本大纲制定的主要依据:根据我国高等职业教育、普通高等专科教育和成人高等教育的教学目标,即培养高级应用型人才,其英语教学应贯彻“实用为主,够用为度”的方针。

本大纲以教育部《高职高专教育英语课程教学基本要求》以及《高等学校应与应用能力考试大纲》为依据而编制。

大纲的各项规定可作为教学安排、教材的选择及教辅编写、教学质量检查的依据。

二、课程的地位、性质和任务商务英语是一门实用性很强的学科。

这门课程丰富多彩的商务内容,涉及中国及全球商务活动的各个方面和课题,如日常问候、接听电话、约会安排、招聘面试、会议组织、产品描述、价格谈判等商务活动。

本课程旨在通过生动的素材和大量的课堂演练,使学生在掌握基本的商务知识、商务沟通、商务谈判技巧以及在商务情景下的外贸、金融、财务等相关词汇、知识的基础上,提高商务交际能力。

三、本课程教学的基本要求根据教育部的有关文件及精神,还有我校的实际情况,现制定对本课程教学的基本要求。

我校英语教学为基础阶段,教学要求如下:商务英语课程以商务活动为主题,侧重语言能力的培养。

教学内容丰富,共分为十个单元,内容包括人际关系沟通,电话会谈,信息交流,会议,接待客户等;另外,为了全面发展学生的语言能力,本课程还根据需要,每个单元分为三个板块,分别是听说、阅读和写作训练。

为了让学生更好地掌握当代国际商务惯例,正确并恰当地用英语完成商务活动,本课程选用西南财经大学出版社最新出版的《实用商务英语》教材并配以大量的真实的商务英语视听材料,让学生具备基本商业及文化素质,提高跨文化沟通能力。

具体要求如下:1、在听力方面要求学生能听懂正常语速基本商务活动的谈话,类型涉及电话,接待,采访,讨论等。

要求学生能正确辨认听觉信息,并做出适当判断,并能结合具体语言环境,理解所听内容的深层含义,把握说话者的态度和意图。

strategic business unit的例子

strategic business unit的例子

strategic business unit的例子
在商业策略中,战略业务单位(Strategic Business Unit,SBU)是指一个独立
运作的组织部门或子公司,它在公司内部具有自主决策权和财务责任。

SBU在整
体组织结构中作为一个独特的实体,经营特定的产品或服务,并且通常与其他
SBU相互竞争。

为了更好理解SBU的概念,让我们以一家国际汽车制造公司为例
进行说明。

在这家汽车公司中,每个主要车型的分支部门可以作为一个战略业务单位。


该公司的豪华汽车部门为例,这个SBU独立决策、管理和财务责任。

豪华车型的SBU通常有自己的研发团队、制造工厂和销售团队。

他们制定战
略和决策,以确保豪华车型的研发、生产和销售能够独立进行,并专注于该市场的需求和竞争。

该SBU负责确定价格策略、营销活动、渠道选择和品牌建设等方面,并通过与其他SBU进行协调合作,以实现整体组织的共同目标。

战略业务单位的优势在于它们可以更加敏捷地适应市场需求,进行独立的决策,并负责与市场竞争相关的风险和回报。

每个SBU都有自己的盈利目标,并可以根
据市场环境和业务需求进行灵活调整。

同时,SBU还可以受益于整个组织的资源
共享,例如研发技术、供应链和品牌知名度等。

总之,战略业务单位是现代企业组织中的重要概念。

通过将组织划分为不同的SBU,公司可以更好地适应竞争环境,并在不同业务领域中实现专业化和效率。

以上的案例为汽车制造公司中的豪华车型部门作为一个具体SBU的例子,希望能够
帮助你更好理解SBU的概念和应用。

商务英语口语:Unit15Claim

商务英语口语:Unit15Claim

商务英语口语:Unit 15 ClaimClaim索赔Brief Introduction在执行合同的过程中,签约双方都应该严格履行合同义务。

任何一方如果不能严格履行,就会给另一方带来麻烦。

在这种情况下,受损失的一方有权根据合同规定要求责任方赔偿损失或采取其他补救措施。

受损失的一方采取的这种行动称之为“索赔”,而责任方就受损失一方提出的要求实行处理,叫做“理赔”。

在业务中常见的是买方向卖方提出索赔,如卖方拒不交货、逾期装运、数量短缺、货物的品质规格与合同不符、错发错运、包装不妥、随船单证不全或漏填错发等致使买方遭受损失时,买方可向卖方提出索赔。

但是在某些情况下,卖方也向买方提出索赔要求,如买方拒开或迟开信用证、不按时派船、无理毁约等致使卖方遭受损失时,卖方也会向买方提出索赔。

Basic Expressions. Please give our claim your favorable consideration.请合理考虑我们的索赔要求。

2. Please examine the matter and send us the goodsmeetthe shortage as soon as possible.请调查此事,并尽快将货物发给我们以补充数量的不足。

3. As regards inferior quality of your goods, we claim a compensa- tion of U.S.$0,000.至于你方产品的品质低劣问题,我方要求你方赔偿一万美元。

4. We shall lodge a claim for all the losses incurred asa consequence of your failureship our order in time.因为你方未能即时交货,我方将向你方提出由此而遭受的全部损失的索赔。

5. Any complaint about the quality of the products shouldbe lodged within 5 days after their arrival.任何相关该产品质量问题的申诉应该在货物到达后的十五天内提出。

全方位商务英语口语Unit 15 Intercultural Business Communicat

全方位商务英语口语Unit 15 Intercultural Business Communicat

In what way we differ?
What are the trouble you have encountered when communicating with Americans?
Are we becoming more alike? Why (not)?
Nowadபைடு நூலகம்ys, the major concerns of most Americans are immigration, politics, crime, drug use, and unemployment, etc. What do you think are most Chinese people’s major concerns?
Work in a team of 4-5. Read the following sketch, in which there is a difference in cultural perspective. Identify the problem or conflict and work out strategies to solve the dilemma.
Unit15 Intercultural Business Communication
Situational Practice
Build up a dialogue with your partner based on the following situations.
You are at a bank and talk to the bank clerk about opening a bank account. You tell him/her what account you’d like to open and ask for necessary information about how to apply for it.

购物英语口语Unit15-:试鞋

购物英语口语Unit15-:试鞋
例:Sally and Susan slid down the slope on their sleds.
(莎莉和苏姗坐着她们的雪橇从山坡上滑下来。)
3.up and down 上下地
例:The boys bounced up and down on the bed.
(那些男孩们在床上跳上跳下。)
4.walk around 四处走动
店员:嗯,那就试穿6号鞋看看。(我拿另一双鞋,而顾客试穿上一只。)它看来非常合适。
C: Not really. It pinches my toes.
顾客:不全然是,我的脚趾太紧了。
S: Im sure theyll be fine once you break them in.
店员:我相信一旦你穿习惯后就会很好。
店员:谢谢你,小姐。和你做生意是我们的荣幸。
单词学习笔记
1.
例:Have you tried on that sweater Grandma sent you?
(你试穿过那件奶奶送给你的毛衣吗?)
2.slide vi.滑动
动词三种时态:slide,slid,slid。
顾客:我要试穿其中的一只鞋看看。(顾客穿上了其中的一只鞋。)它太大了,当我走动时,它就在我脚跟上下滑动。
S: Well, lets try a size six. (He gets another pair and the customer tries a shoe on) Looks like a perfect fit.
6.toe n.脚趾
7.Im sure + (that) 从句 我确/相信
例:Im sure( that) youll do well on the test

商务英语课程UnitBusinessCall

商务英语课程UnitBusinessCall

Importance of Business Calls
探讨商务电话在现代商业环境中的重要性,以及如何通过电话与客户、合作伙伴和同事建立有效的关系。
Different Types of Business Calls
介绍不同类型的商务电话,包括销售电话、客户服务电话、会议电话等,并 讲解不同类型电话的特点与技巧。
Preparing for a Business Call
详细说明商务电话的筹备工作,包括收集信息、制定目标、制定谈话提纲等, 以确保电话沟通的成功。
Professionalism in Business Calls
强调商务电话中的专业形象与举止,包括言语礼仪、态度与语气,以及有效应对各类商务场景的技巧。
商务英语课程 UnitBusinessCall
本商务英语课程将深入讲解商务电话沟通的重要性以及各类商务电话的准备 和技巧。通过参与课程,您将掌握专业的商务电话礼仪,加强沟通技巧与表 达能力。
Introductiቤተ መጻሕፍቲ ባይዱn to Business Calls
了解商务电话的定义、目的和应用场景,为后续课程内容打下基础。
Telephone Etiquette
介绍商务电话中的礼节与规范,包括接听电话、转接电话、打电话以及电话 中的礼貌用语等。
Dos and Don’ts of Business Calls
列举商务电话中的一些注意事项,包括遵守电话礼仪、避免常见错误以及如 何更好地与对方沟通。
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Unit 15 BusinessPart A Short ConversationsDirections:In this part, there are 10 short conversations. Listen carefully and choose the right answers to the questions you hear.1. W: I love this room. How much is the rent?M: It’s 40 dollars a week. But if you keep it on a monthly basis, the rent will be 150 dollars a month.Q: How much does the woman have to pay if she rents the room for 3 weeks?2. W: Hey, Harry. I haven’t seen you for ages. It’s said you have earned a big fortune in the stockmarket, right?M: I did last year. But from this May on, I lost all the earnings and I am now losing money every day and my wife almost wants to divorce me.Q: What does the man mean?3. M: Excuse me, where are the restrooms?W: Go straight this way and then turn right. But you’d better wait because restrooms are not available until the plane takes off.Q: What is the woman’s profession?4. W: Why didn’t you wake me up at 7:30 in the morning? I told you I have an important exam at8:45 today.M: I did. But you woke up and said you would sleep five more minutes. But you actually slept fifty more minutes.Q: When did the woman get up in the morning?5. W: Peter, make yourself at home and help yourself to some more fish and vegetable. I thinkyoung people of your age should eat more.M: It’s been a wonderful dinner, but I’m afraid I can’t. If I eat another bite, I think I’ll burst. Q: Why can’t the man eat more?6. W: May I take this book out of the reading room? I need it to work on my paper these days. Ourteacher said we should hand it in next week and many of my classmates have already finished.M: I’m afraid not. We have only one copy here. Unless you have the written permission from the dean, we won’t lend it out.Q: What should the man do to borrow the book?7. W: I have bought some Scotch whiskey for my husband. He likes whisky very much.M: Y ou Americans put ice in everything. But remember, you mustn’t put ice in Scotch whiskey.It may spoil its flavor.Q: What does the man suggest?8. W: At first I thought this dress was blue, but now it looks green to me.M: Y ou were right the first time. It’s the yellow light here that makes everything look different. Q: According to the man, what is the color of the dress?9. W: I have been wondering what clothes we need for our visit. What’s the weather like in yourcountry in May?M: I’m afraid it’s not very pleasant. Generally, there are more rainy days in May than in any other months, but at least it’s not cold then.Q: What does the man say about weather in May in his country?10. W: Have you watched the weather forecast on TV? It seems another storm is coming.M: I have. But if the weather man is as accurate as usual, it will probably be sunny all day.Q: What does the man imply?Part B Long ConversationTelemarketingExercise 1Directions: In this part, you will hear a long conversation. Listen carefully and choose the right answers to the questions given below.Man: Hello.Telemarketer: Good evening, Sir. Is this Mr. Charles Philips?Man: Yes, it is.Telemarketer: Well, Mr. Phillips. This evening, I’m calling to offer you a special discount on . . . Man: Ah, no, let me guess. You want to sell a subscription to the newspaper or a great deal on airfare to Hawaii, right? Or…, you want to offer me an unbelievablebargain on flamenco dance lessons.Telemarketer: N o, no, actually . . . Mr. Jones. Oh, sorry. That was the last guy. We want to offer you a free trial membership to our sports club downtown at the introductory price of$39.95 . . .Man: Thirty-nine ninety-five?!? I thought you said free! Uh, listen. I’m not interested. Telemarketer: Well, it includes unlimited access to all our facilities, including the gym, weight room, racket ball courts, and swimming pool.Man: Again, I’m not interested. I have my own fitness program I do around the house anyway.Telemarketer: Well, this is a once-in-a-lifetime deal.Man: Nah. Like I said, I’ll pass this time. And please put me on your “don’t call” list. Telemarketer: Okay. It’ll take between four and six months before your name will be removed from our database. You might be called by another representative during that time. Man: Ah, man. Ah, great.Telemarketer: Have a nice evening, Mr. Williams.Man: Ah, man.Exercise 2Directions: Listen to the conversation again and fill in the blanks with the missing words.Part C PassagesPassage 1A Good SalesmanDirections: In this part, you will hear a passage. Listen carefully and choose the right answers to the questions given below.Mr. Stevenson was the owner of a general appliance store. He had seen many newly-weds coming into his store to shop for their first refrigerator, washer and dryer, and air-conditioner. Pen and pencil in hand, they would ask him a lot of questions about price, features and after-sale services, but they would usually walk away at the end of their inquiry.The other day a young couple came into his store. They asked him all the usual questions and he answered all of them patiently. But when he suggested an order at the end, they replied firmly, “We’ll have to look around places first.”Although feeling a bit disappointed, Mr. Stevenson did not show it. Instead, he smiled, moved closer and said, “I know you will go to Discount Dan to look at the price tags. That’s perfectly understandable. I do the same. In fact, they sell the same stuff as we do. But if you buy things there, there is something you will not get. And that is me. I come with everything I sell. I’ve been in the business for thirty years and in a few years’ time I’m going to give my store to my daughter and son-in-law. I hope they will carry on the family business. I stand behind everything I sell and I will make sure that you will never regret buying things from me.”After this short speech Mr. Stevenson offered the young couple some ice cream to thank them for their interest.Impressed by his honesty and sincerity, the young couple decided to place an order. Passage 2Work ing in a Big CorporationDirections: In this part you will hear another passage. Listen carefully and answer the following questions.In the center of a big city there are usually dozens of large office buildings that house banks, corporation headquarters, and government agencies. Thousands of people work in these buildings. People who do all the office work are called white-collar workers. Secretaries and receptionists, bookkeepers and computer operators work for many different kinds of companies.Many office workers dream of working their way up to the top, from clerk to president of a corporation. The way lies through middle management. Middle management includes junior executives, who may fill specialized jobs, supervise other workers, recommend action to top management, or see that the company’s policies are being carried out. At the very top are the senior executives. They establish the policies for their companies, especially financ ial matters. The Chief Executive Officer, or CEO, of a large corporation has a great deal of power and influence.It is believed that one can start out at the bottom and go all the way to the top. Because financial matters are so important, some accountants become top executives. In companies where technology is important, people with an engineering background can also rise to the top. Nowadays, however, education plays a central part in the selection of people for management jobs. Universities in many countries offer courses in business administration. The graduates of these courses often start out in middle management jobs. From these, they can easily get promoted if they show the necessary personality and ability.Part D Home ListeningExercise FiveSection ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer.1. M: Would you pass me the Sports Section please?W: Sure, if you give me the Advertisements Section and Local-News Section.Q: What are the speakers doing?2. W: So you’ve finally follow ed your wife’s advice and given up smoking?M: It was my doctor’s advice because I was suffering from coughing every morning after I got up.Q: What do we learn from the conversation?3. M: Look, the view here is fantastic. Could you take a picture for me with the flowers in thebackground?W: I am afraid I am out of film.Q: What do we learn from the conversation?4. W: Joey, look at t he long waiting line. I am glad you’ve made a reservation.M: More and more people enjoy eating out now. Beside, this place is especially popular with the overseas students.Q: Where did the conversation most probably take place?5. W: Have you seen the movie? The plot was so complicated that I really got lost.M: Y eah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?6. M: Hi, Susie. Have you finished reading the book Prof. Johnson recommended?W: Oh, I haven’t read it through the way I’d read a novel. I just read a few chapters which I found interesting.Q: What does the woman mean?7. W: Having visited so many countries, you must be able to speak several different languages. M: I wish I could. But Japanese and my mother tongue---English are the only languages I can speak.Q: What do we learn from the conversation?8. M: I’m going to drop my Information Processing class. It means too early in the morning.W: Is that really the good reason to drop the class, Mike?Q: What does the woman mean?Now you’ll hear two long conversations.Conversation OneM: Hello! Y ou are Barbara, right? Come on in.W: Yes. I stopped by to see if you were still looking for a roommate to share this apartment.M: Y es. I surely am. Ever since I cut back on my working hours to go to school, I’ve always been worried about the rent things. Now let me show you around the place. Here’s the living room. W: Oh. It looks like you could use a new carpet. This one has a lot of stains on it.M: I know it needs to be cleaned or something, but I just don’t have the money to do it right now. W: I see. What about the kitchen?M: Right this way, please. It’s completely furnished with all the latest appliances, except … Well, the refrigerator door is broken, a little bit … and it won’t shut all the way. It needs fixing, but don’t worry. I’ve pushed a box against it to keep it shut.W: Great! And how about the bathroom? Don’t tell me there is water leaking in it!M: No. Everything works well except another slight problem. The windows. But I’ve put up a board to keep out the rain and snow.W: Well. I think I have seen enough. I can’t believe you’ve survived under these conditions.M: But I did! Y ou see? And you really can’t spot a place like this for $300 a month. Y es, it has problems, but we can fix them.W: I’m afraid this is not what I want. But thank you anyway.Questions 9 to 12 are based on the conversation you have just heard.9. Why does the man need to look for a roommate?10. Which of the following is TRUE about the man’s apartment?11. How could the man keep the refrigerator door shut?12. What will Barbara probably do after she’s seen the apartment?Conversation TwoW: Sir, you’ve been using the online catalogue for quite a while. Is there anything I can do to help you?M: Well, I’ve got to write a paper about Hollywood in the 30s and 40s, and I’m really struggling.There are hundreds of books, and I just don’t know where to begin.W: Y our topic sounds pretty big. Why don’t you narrow it down to something like…uh…the history of the studios during that time?M: Y ou know, I was thinking about doing that, but more than 30 books came up when I typed in “movie studios”.W: Y ou could cut that down even further by listing the specific years you want. Try adding “1930s” or “1940s” or maybe “Golden Age”.M: “Golden Age” is a good idea. Let me type that in…. Hey, look, just 6 books this time. That’s a lot better.W: Oh…another thing you might consider…have you tried looking for any magazine or newspaper articles?M: No, I’ve only been searching for books.W: Well, you can look up magazine articles in the Reader’s Guide to Periodical Literature. And we do have the Los Angeles Times available over there. Y ou might go through their indexes to see if there’s anything you want.M: Okay. I think I’ll get started with these books and then I’ll go over the magazines.W: If you need any help, I’ll be over at the Reference Desk.M: Great, thanks a lot.Questions 13 to 15 are based on the conversation you have just heard.13. What is the man doing?14. What does the librarian think of the topic the man is working on?15. Where can the man find the relevant magazine articles?Section BDirections: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Passage OneNot everybody reads the daily newspaper. People who don’t read newspaper are sometimes referred to as non-readers. Early research has shown that the non-readers are generally low in education low in income either very young or very old. In addition non-readers are more likely to live in rural areas and have less contact with neighbors and friends. Other studies show that non-readers tend to isolate themselves from the community and less likely to own a home and seldom belong to local voluntary organizations.Why don’t these people read daily paper? They say they don’t have the time they prefer radio or TV they have no interest in reading a tale and besides they think newspapers are too expensive. Recent surveys however, have indicated the portrait of the non-reader is more complicated than first thought. There appears to be a group of non-readers that do not fit the type mentioned above. They are high in income and fall into the age group of 26 to 65. They are far move likely to report that they don’t have the time to read the papers and they have no interest in the content. Editors and publishers are attempting to win them back. First they are also adding news briefs and comprehensive indexes. This will help overcome the time problem. And they are also giving variety to newspaper content to help build the reader’s interest.Questions 16 to 18 are based on the passage you have just heard.16. What is typical of non-readers according to early research?17. What are the finds of recent surveys?18. What are editors and publishers doing to attract the non-readers?Passage T woDid you know that there’s a kind of bird that can sew? This bird, called the tailor bird, uses its mouth as a needle. It sews leaves together in the shape of a cup then it adds a layer of straw to the inside of the cup and lays its eggs there. Each bird species builds its own special kind of nest.The most common materials used for nests are grasses branches and feathers. A bird must weave these materials into a nest. Just imagine building a house without cement or nails to hold together.Another bird is called the weaver bird. The weaver bird builds a nest that looks like a basket. the nest’s shape is like a pear with a hole in the middle. The hole is the door of the nest. A third bird is called the oven bird. The oven bird makes a nest that is very solid. The nest is made of mud. The oven bird forms the mud into the shape of an oven and then let it dry in the sun. The sun bakes the mud making it very hard. Not all birds make their homes in branches. Some birds build their nests on the ground while others bury their eggs under the ground. And some birds do not build nests at all. So when you look for nests and eggs in branches of the trees and bushes remember that some nests may be right your feet.Questions 19 to 22 are based on the passage you have just heard.19. What does the nest built by tailor bird look like?20. Why is there a hole in the weaver bird’s nest?21. What is the oven bird’s nest made of?22. What might surprise us about birds’ nests according to the speaker?Passage ThreeY ou can tell the age of a tree by counting its rings but these records of trees’ life really say a lot more. Scientists are using tree rings to learn what’s being happening on the sun’s surface for the last ten thousand years. Each ring represents a year of growth. As the tree grows it adds a layer to its trunk taking up chemical elements from the air. By looking up the elements in the rings for a given year scientists can tell what elements were in the air that year. Doctors Stevenson is analyzing one element—carbon-14 in ring from both living and dead trees. Some of the rings go back almost ten thousand years to the end of the Ice Age. When Stevenson followed the carbon-14 trail back in time he found carbon-14 levels change with the intensity of solar burning. Y ou see the sun has cycles. Sometimes it burns fiercely and other times it’s relatively calm. During the sun’s violent periods it throws off charged particles in fast moving strings called solar winds. The particles interfere with the formation of carbon-14 on earth. When there’s more solar wind activity less carbon-14 is produced. Ten thousand years of tree rings show that the carbon-14 level rises and falls about every 420 years. The scientists concluded that the solar wind activity must follow the same cycle.Questions 23 to 25 are based on the passage you have just heard.23. What is the purpose of the scientists in studying tree rings?24. What affects the amount of carbon-14 on earth?25. What do we learn from the passage about the solar wind activity?Section CDirections:In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 26 to 33 with the exact words you havejust heard. For blanks numbered from 34 to 36 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main point in your own words. Finally, when the passage is read for the third time, you should check what you have written.Taking advantage of the Internet is a fairly new concept for many individuals since it has only been open to commercial use in the 1990’s; however, for other people, it has been a traditional way of life since the 1970’s. It’s estimated that now about 30 million people access the Internet. With this very large audience, capitalizing on business opportunities via marketing and advertising efforts could have a high potential for substantial financial gain. The information superhighway has an exciting future for business use; however, its success is dependent on various factors related to the Cyberspace environment and how we make use of the these opportunities.Computers have an important role in the operations of almost every business. Computers networking will continue to offer new business opportunities and it will also influence our personal lives. The computer revolution continues to influence society with the information superhighway paving new ways for the future.。

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