UPS Case Study
Generalizing from Case Studies A Case Study
rules induced as a result of these case study generalizations are evaluated in Sections 3.6 and 3.7.
2.3 SELECT THE INDEPENDENT VARIABLES AND THEIR SETTINGS
Generalizing from Case Studies: A Case Study
Research Center, RMI Group Applied Physics Laboratory The Johns Hopkins University Laurel, MD 20723 USA aha@
1 PROBLEM AND OBJECTIVES
A central objective in machine learning research is to determine the conditions describing when one heuristic learning algorithmoutperforms others for a given set of dependent variables (e.g., predictive accuracy, speed, storage, etc.). Although formal mathematical analyses are preferred to detail these conditions in the form of average expected computational behavior (Pazzani & Sarrett, 1990), such results are di cult to produce since the algorithms and/or databases are usually complex. Instead, empirical evaluations are conducted to yield case study results { measures of some dependent variable(s) obtained from applying a set of algorithms to one or more carefully selected databases (e.g., Kibler & Langley, 1988; Frey & Slate, 1991; Clark &
case study范文
case study范文Case Study: The Success Story of Airbnb。
In the past decade, Airbnb has emerged as a disruptive force in the hospitality industry, revolutionizing the way people travel and find accommodations. This case study will delve into the factors that have contributed to Airbnb's success and examine the strategies that have propelled the company to the forefront of the sharing economy.Founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb started as a simple idea to rent out air mattresses in their San Francisco apartment to travelers attending a local conference. Today, the company boasts millions of listings in over 220 countries and regions, offering a diverse range of accommodations from private rooms to entire homes.One of the key factors behind Airbnb's success is its ability to tap into the growing trend of the sharing economy. By allowing individuals to monetize their underutilized spaces, Airbnb has created a platform that benefits both hosts and guests. This has not only expanded the options for travelers but has also provided a new source of income for hosts, making it a win-win situation for all parties involved.Furthermore, Airbnb's emphasis on creating unique and personalized experiences for guests has set it apart from traditional hospitality providers. The platform allows hosts to showcase their properties in a way that reflects their individual style and personality, offering guests a more authentic and immersive travel experience. This personal touch has resonated with travelers who are increasingly seeking out meaningful connections and local insights during their trips.In addition, Airbnb's innovative use of technology has been instrumental in driving its growth and success. The company has invested heavily in developing a user-friendly platform and mobile app that makes it easy for hosts to list their properties and for guests to find and book accommodations. This seamless and efficient booking process has contributed to Airbnb's popularity and has helped it gain a competitive edge in the market.Another key aspect of Airbnb's success is its focus on building a strong and trusted community. The company has implemented rigorous screening processes and verification procedures to ensure the safety and security of both hosts and guests. This has helped to foster a sense of trust and reliability within the Airbnb community, leading to repeat bookings and positive word-of-mouth referrals.Furthermore, Airbnb has been proactive in adapting to the changing needs and preferences of its users. The company has expanded its offerings to include unique experiences and activities, allowing travelers to immerse themselves in the local culture and community. This diversification has enabled Airbnb to cater to a wider audience and has positioned it as a one-stop platform for all aspects of travel.In conclusion, Airbnb's success can be attributed to a combination of factors, including its ability to tap into the sharing economy, its focus on creating personalized experiences, its innovative use of technology, its emphasis on building a strong community, and its proactive approach to meeting the evolving needs of its users. By staying true to its core values and continuously innovating, Airbnb has solidified its position as a leader in the travel and hospitality industry, setting a precedent for other companies in the sharing economy.。
case study 英文格式
CASE STUDY: THE IMPACT OF TECHNOLOGY ON EDUCATION1. IntroductionTechnology has be an integral part of our d本人ly lives, and its influence on education cannot be understated. In this case study, we will explore the impact of technology on education, including its benefits and challenges.2. Evolution of Technology in EducationOver the years, technology has revolutionized the way education is delivered and received. From the introduction ofputers in classrooms to the implementation of online learning platforms, technology has transformed the traditional educational landscape.3. Benefits of Technology in Education3.1 Enhanced Learning ExperienceTechnology has enabled educators to create interactive and engaging learning materials, making the learning process more enjoyable and effective for students.3.2 Access to InformationWith the internet and online databases, students have access to a wealth of information at their fingertips, allowingthem to explore beyond the confines of the traditional classroom.3.3 Personalized LearningTechnology has made it possible for educators to t本人lor learning materials to individual student needs, providing a personalized learning experience for each student.4. Challenges of Technology in Education4.1 Technology-DependentThe overreliance on technology in education can lead to a lack of critical thinking and problem-solving skills in students.4.2 Privacy and Security ConcernsThe use of technology in education r本人ses concerns about student privacy and data security, especially in online learning environments.4.3 Technology AccessibilityNot all students have equal access to technology, creating a digital divide that may hinder their learning opportunities.5. Case Studies5.1 Flipped Classroom ModelThe flipped classroom model utilizes technology to deliver instructional content outside of the classroom, allowing formore active and engaged learning during class time.Case Study: A high school in Florida implemented the flipped classroom model and saw a significant improvement in student engagement and academic performance.5.2 Online Learning PlatformsOnline learning platforms provide students with the flexibility to learn at their own pace and convenience, breaking down geographical barriers to education.Case Study: A university in the United Kingdom adopted online learning platforms and witnessed an increase in enrollment and student satisfaction.6. Rmendations for Future Integration of Technology in Education6.1 Digital Literacy Tr本人ningEducators should receive tr本人ning on how to effectively integrate technology into their teaching practices, ensuring that students develop essential digital literacy skills.6.2 Equity in Access to TechnologyEfforts should be made to bridge the digital divide and ensure that all students have equal access to technology for learning purposes.6.3 Data Privacy and Security MeasuresEducational institutions should prioritize the implementation of robust data privacy and security measures to protect student information in digital learning environments.7. ConclusionAs technology continues to advance, its impact on education will only grow in significance. By understanding the benefits and challenges of technology in education, we can work towards harnessing its potential to provide quality and equitable education for all.。
英语论文案例分析-casestudy
英语论文案例分析-Case study英语论文案例分析:Case studyCase1The ChaoZhou Calen Fashion Company Ltd’ is a private midsized firm located in the edding dress ton —Chaozhou China, ith the area of 1500 square meters. Its produces are mainly of varieties of beading, machine embroidery, and movable floers decorated edding dresses and evening dresses. The firm is a private enterprise but registered as a tonship collective enterprise in 1988 due to policy reason. It produced evening and edding dress for a foreign trade firm in Shanghai exporting to the Japan market. The export share of the firm has alays been close to 100 percent due to heavily dependent on OEM, i.e. producing for other firms and brands. Mr. Cai, one of the shareholders of Calen Fashion, joined Calen Fashion in 2006. He has been orked for a large-scale import and export pany for 5 fears mainly engaged in the field of evening dressing .During that time, he accumulated export experience and overseas customers resources. In 2006, he met the factory manager Mr. Wang through orking relationship. After several times contact, Mr.Cai decided to cooperate ith Mr. Wang to run Calen Fashion together. Mr.Cai used his knoledge and experience to obtain theself-export right for Calen Fashion and registered an on brand for domestic market in 2006. From 2016, the firms obtained export rights and started to accept orders also from the US and Canada hich are mostly introduced by Mr. Cai. Japan still accounts for 60 percent of the export, but is decreasing. The full focus of Calen Fashion has been OEM for the international market, thereby having close to 100 % export. In 2006, the pany registered an on brand for the domestic market, hich no accounts for 5 percent of the sales.Case2Skyline Architecture FirmThe Skyline Architecture Firm is a private midsized architecture design firm located in Beijing. The firm as established in 2003, firstly undertaking project design and urban planning for domestic realty panies. According to Chinese construction regulation, foreign architecture pany ho involved in construction project in China should choose a Chinese architecture firm as a coordinator. From the beginning, through business and personal connections, the firm got many opportunities to ork ith foreign design firms in China’s project. In 2006, the firm started the first overseas project in Qatar, cooperated ith Chinese Construction Company to provide the conceptual design for Qatar clients. From then on, skyline architecture firm try to engage in international architecture petition to explore international market. Hoever, the main customer is still in China. In 2016, through an old business partner, ho orks as the project manager in a Vietnam realty pany, skyline architecture firm obtained their second overseas project. Until 2016, the firm’s overseas turnover accountfor 5% of total revenue.Mr. Chen, the intervieee, is a co-founder of the firm. He has been orked for one of the biggest state oned Architecture Design Research Group. The other partner, Mr. Cui, has been orked in Hong Kong for 5years. They set up skyline in 2003 and focused on cater to domestic realty pany. Mr. Chen said most of the ne customers introduced by business netork.Case3The ‘Shunyi Jiahua Ganment Company Ltd’ is a tonship garment process factory located in Beijing. The pany as established in 1998 and is producing apparel of cotton, ool, silk, etc., e.g.leisure shirts. The firm as established in 1998 and until 2001 it as a tonship enterprise attached to Dahua Garment Company Ltd., hich is one of the biggest state oned garment factories in Beijing. Dahua Ganment subcontracted its foreign orders to cooperative process factories, Jiahua Ganment as one of them. In 2001, China abolished the export a system gradually since the entry in the World Trade Organization . Dahua start to lose its advantage because the pany used to get export a as a state oned enterprise from Chinatex Corporation, hich is alarge-scale state-oned group corporation engaging production and trade of ra materials, textiles and garments. Under the circumstances, Jiahua started to seek orders from other trade or agent panies to make up the shortage order from Dahua. In 2006, Jiahua separated from Dahua Garment officially and kept on OEM for the international market. The export share of the firm has alays been to 100 percent by indirect export. Their products mainly for European clothing brand.。
【面试语言表达】意略明2017校园招聘面经
【面试流程】整个过程三个小时，还是很考验人的第一个小时做一套笔试题，第二个小时给一本英文的case准备presentation，第三个小时面试官来，pre加面试。
中途一直在用英文准备presentation，然而面试官来了以后说你要是英文不一定说的好就用中文吧，我脑袋一热瞬间改成了中文，结果好多中文话没准备说不出来了。
期间还看反了资料上的一个图表数据，说完之后。
我当场就知道自己没戏了。
不过话说他们公司还是挺不错的，而且hr姐姐很有气质。
【宣讲会+笔试】1.宣讲会开始，partner就讲了意略明创立之初的历程，现在的定位，还有公司的部门，总之听着很清晰，也觉得很接地气，不是大空话。
2.接下来就是两个case study，通过这两个case study很好地帮助我们了解到意略明确实是一家在市场咨询方面数一数二的公司，具体的案例就不详情叙述了，总之会有现场问答环节，有两位同学可以获得freepass卡，免笔试，直通group inteview。
3.接下来就是两位哥哥姐姐向我们分享加入意略明的感受和工作体会。
4.最后就是笔试啦，笔试总共一小时，三个部分（1）why Illuminera？weakness？（2）一个case 关于new product launch的不是特别难当然也希望来笔试的同学至少把所有mkt方面的基本case类型都过一遍（3）essay一篇针对百合网那个有争议的广告做出assessment和implication of other marketers的分析。
【群面+单面】面试是在一个周末，去的人还蛮多的，都是较高学历的。
群面是五个人一组，读题加讨论是一个小时，做出一个presentation，中英文都行。
题目有20个图表，讨论一个租车公司的市场定位、发展方向。
整体时间比较充裕。
讨论中只有一个HR姐姐在看着，没太记录。
做pre是要到另一个屋子里，有五个面试官，这里才开始进入考验的环节。
咨询case study 案例及解析
咨询case study 案例及解析咨询案例分析：提高团队绩效的关键因素在现代商业环境中，提高团队绩效是许多组织和企业所追求的目标。
一个高效的团队能够提升工作效率、增强创新能力，并为组织带来可观的经济回报。
本文将通过一个咨询案例来讨论如何解决一个团队绩效不佳的问题。
案例描述：某公司的一个部门团队处于低迷状态，工作效率低下，项目延期频繁，质量不稳定。
该团队由各个专业背景的成员组成，包括工程师、设计师和市场专家。
公司希望通过咨询来找到改善团队绩效的方法。
解析：1. 团队目标明确化：首要任务是确保团队成员清楚了解项目的整体目标，并明白各自贡献如何对整个团队产生影响。
这可以通过定期团队会议、目标设定和项目沟通来实现。
2. 促进有效沟通：有效的沟通是团队成功的关键。
为了加强团队内外的沟通，应建立一个共享信息的平台，如内部社交媒体或团队专用的沟通工具。
此外，举办定期的团队会议或工作坊也能帮助提升团队协作和理解。
3. 培训和发展：提供成员培训和发展机会，以增强其专业技能和知识。
专业培训可以帮助团队成员掌握新技术、工具或方法，从而提高工作效率和质量。
4. 鼓励团队协作：通过鼓励团队成员之间的合作和知识共享，可以提高整个团队的绩效。
可以使用团队项目来鼓励合作和集体努力，并确保奖励机制能够公平激励团队成员。
5. 反馈和评估：定期评估团队绩效，并提供个体和团队层面的反馈。
这可以帮助团队识别问题和改进的机会，建立学习型团队。
总结：通过制定明确的团队目标、促进有效沟通、提供培训和发展机会、鼓励团队协作以及提供及时的反馈和评估，可以改善团队绩效。
以上所述的方法在实践中已被证实有效，可以根据具体情况进行调整。
咨询专家可以根据不同的企业和团队需求提供量身定制的解决方案，从而帮助企业实现高效团队管理和卓越绩效。
2Unit 2 Case Study
Case Study
Case 5 (Cultural differences)
Tips: Chinese people tend to accept an offer at a second or a third time in order to be polite.
North American rules set that you do not push alcoholic beverages on anyone.
7. Did you buy her a rose? b: I bought her a flower. (I didn’t buy her a rose)
Elements of Communication Matching Task
2. Good morning. Do you have anything to treat complete loss of voice?
f:Good morning, sir. What can I do for you today? (We don’t have anything to treat complete loss of voice)
Elements of Communication Matching Task
5. Would you like a cocktail? It’s my invention. i:Well, mmm uh it’s not that we don’t drink.
(I’m a bit dubious about drinking that cocktail)
Elements of Communication Matching Task
6. Are you going to Steve’s barbecue? h: It’s an outdoor party . (I’m not going to it)
Case-Study商务英语案例分析
Case Study Of Kimsoong1.Background information of KimsoongKimsoong, a Korean car manufacturer, has its European headquarters near Paris. It has retail sales franchises in most European countries which not only sell cars and motor accessories but also have servicing facilities. The larger outlets also offer fast-fitting of tyres and exhausts, and deal in used cars.Over the last ten years Kimsoong, with its reputation for reliability at low prices, has build up market share at the lower end of the market. Their basic models include many”extras”which other manufacturers charge for. Kimsoong also makes large donations to environmental groups and is seen as an organization with a social conscience. Furthermore, its R&D Department is developing an “eco-car” which uses an alternative power source.Then set our focus on the whole car manufacturing market.For 2009, global vehicle sales remain in the midst of a precipitous fall-off, led by sharp declines in the mature markets of the United States, Western Europe and Japan. We project total cars produced at 51,971,328.In 2006 there were 49,886,549 passenger cars produced in the world, with an increase of 6.45% over the previous year. The increase for 2007 was more modest, and 2008 showed a decline. Analysts from various institutes had in fact pegged the year 2007 as the year which would end the 5-year cycle (2002, 2003, 2004, 2005, 2006) of recordA third of all cars in the world is produced in the European Union (see chart below).China became the world’s third-largest car market in 2006, as car sales in China soared by nearly 40% to 4.1 million units. China should become the world’s second-largest car market by 2010, as low vehicle penetration, rising incomes, greater credit availability and falling car prices lift sales past those of Japan. Furthermore, vehicle penetration in China stands at only 24 vehicles per 1,000 people, compared with 749 vehicles per 1,000 people in the mature markets of the G7.It is estimated that over 600,000,000passenger cars travel the streets and roads of the world today.In the United States alone, 247,421,120 "highway" registered vehicles were counted in 2005, of which 136,568,083 passenger cars. (Bureau of Transportation Statistics U.S. Department of Transportation)So with the high development of car manufacture, we may face many difficulties. There are so many cars produced in the world, the only thing we can do to keep our position is to become more competitive in this market, or we’ll drive out by its high competition.2. Kimsoong customer profileCustomers are the god of our company, thus the survey of customers’ tastes and basic information is important for us to know better of our shortage, and we’ll also serve more people in the future and gain more profits. The following forms are information we have got from our customers.We can see that the majority of the customers are men who are under 30, they are employed. However, women between 31 and 50 who are self-employed have potential to buy our cars.Our repeated customers only occupy 15% of the whole. People who buy our cars are mostly middle income group. This is a hint that if we want to hold on to existing customers, we must produce cars that are affordable by middle income group. But to attract new customers we should provide different kinds of cars for differentAs the form shows, customers are not satisfied with our service. The competitor’s cars are better in performance and service. These are two main reasons that hinder us to maintain existing customers. The after-sale care is just fair. In a word, customers care more about their price, reliability, after-sales service, etc. We should improve our service and convince customers of the reliability of our cars at the same time.By collecting and analyzing customer profiles, we may conclude that we can make improvement by producing cars suit every age stage, providing reasonable price for middle income group, improving our after-sales service to hold on to existing customers. We should also create cars for women and for self-employed persons and even students. High level cars with high price will attract people of high income group. These may help gain more profits.3.ProblemFacing the intense competition, the company must remain unchanged with its reputation for reliability at low prices and has its excellent office workers and loyal customers, also the skill and cooperation are very important parts. The management should solve these problems.(1).Cutomer profilesThe company’s new strategy is to hold on to existing customers and increase customer loyalty. And the company also hope to develop a more accurate buyer profile. Customers are very important to a company. So the company should know about the customers well so that we can produce the products that fit the customers. Only in this way can our company make profits.(2). The excellent office workersThe excellent office workers in the company is also a big problem. For one hand, the younger office workers have much knowledge but a little experience; on the other hand ,the elder office wor kers don’t have as much knowledge as the young but they have enough experience. They are all excellent, but the company doesn’t ha ve enough money to hire both the young and the elder ones. So the problem is that the company should choose what kind of the officers they need by using less money to make more money.(3).Improving skillsImproving skills is also a big problem to the company. Because of the ever-accelerated science and technology, having a superb skill cansave cost and make profits.(4).CooperationLast but not the least, cooperation is very important to the company. But the company’s staffs are lack of the skills of grasping good communication. So if the company want to do better, they must promote social skills and competence.4.SolutionsAiming at the problems given above, we summarize some solutions to those problems:(1).Building up relationshipsTo builds up long-term customer relationships, thereby increasing profits.To establish long-term cooperation relations, the customer is one of the important factors that assure our company’s long-term and stable development. In the long-term cooperation relations, the company can not only improve enterprise image, enterprise credibility still can bring stability of the interests of the enterprise income. Only in this way, can the enterprise form a security capital chain. Additionally, through this long-term cooperation, we can build trust with each other and win good enterprise image, thus our company will expand more customer groups and win more profits.(2).Increasing customer loyaltyIncreasing customer loyalty is to guarantee the premise of enterprise sales. First, our company shall keep good communication with customers. The price for the customers must be given favorable; we can also use the gifts method to increase satisfaction. Cheap and good things will receive the love of consumers, so we should be radically improve the competitiveness of our enterprise, by improving product s’performance in all aspects so as to reduce the cost. Once the cost reduced, we will not only attract more customers to buy our cars, but also enhance our profit space, that is kill two birds with one stone. (3).Drawing up an accurate buyer profileEnterprise’s accurate understanding of his client group is very important. The company should not only know the customer's age distribution, but have an understanding of what kind of car sales good. At the same time, we must pay attention to customer s’feedback, make market surveys, know what kind of car our customers really want to buy. From these information we will realize our company’s deficiencies, so as to further improve their product, as well as theenterprise’s all aspects of operation.(4).Encouraging staffsTo encourage staffs to be more active in building up good customer relations.It is not enough to just have a good car, a good people who can promote it is necessary. So encourage staffs to establish good relationship with customers is very important. Nowadays, the consumer not only pays attention to the quality of the product itself, but is very concern about enterprise service attitude. First, the company shall encourage the staffs to work hard to establish a good relationship with their clients. For those who have outstanding performance , the company sales should give them full praise and encouragement. For those who not work hard, and have poor work performance, our company shall take appropriate punishment. Everyone must have crisis consciousness. Second, team spirit is very important. The common saying says more people, more powerful. Only we work together can we create more profits for our company.5.ConclusionFrom the report above, we can see that good customer relationships are very important for our further development. Only when we win our customers’ loyalty, can we gain more profits and make a good reputation. Thus, improvement of all aspects, including staff training, survey of customers and potential ones, change of disciplines and politics in our company and so on is of importance. We should also appreciate other competitors strengths and learn to use them for ourselves. I believe that our company will develop well in the future and attract more customers to buy our cars.。
case-study-香格里拉酒店
Shangri-la Hotel case studySection 1: Starting up Sandy and Margaret ran the hotel for many years before retiring and passing over the running of the hotel to their son Craig, and their daughter Ailsa.He worked in many restaurants before becoming the head chef of a top hotel in Park Lane. Before he retired, Sandy asked Craig to return to Glasgow to run the restaurant in the Shangri-la Hotel. Since his return four years ago, the Shangri-la Hotel has gained a much coveted 3-star Michelin award. In the kitchen, Craig had the following:A Sous Chef, Saskia (a colleague he had worked with for many yearsin London).A Commis Chef, Jordan (who started his training in the hotel a yearago).A full team of kitchen and waiting staff.On leaving school, Ailsa completed a degree in Business at Aberdeen University. On completion of her degree, Ailsa got a job as a management trainee（受训培者） with a large oil company based in Aberdeen. After many years as a successful executive（经理）, Ailsa was persuaded by Sandy to work in the Shangri-la Hotel. After a few years working in the hotel, Ailsa took over as the General Manager. In the seven years since, Ailsa has overseen（监督） an extensive（大范围的） upgrade（改进） programme. Ailsa drafted（起草） and submitted a business plan to the local bank in order to obtain（得到） the funding（基金） needed to improve the hotel as it was an older property in urgent need of modernisation. A grant was also secured from Scottish Enterprise. Ailsa’s hard work paid off when TheShangri-la Hotel became the first hotel in Glasgow to achieve the prestigious 5-star AA award. Ailsa was supported by:A reception manager, Antonio, who has been with the firm for manyyears.An accountant, Clark.A team of receptionists, cleaning staff and chambermaids.Maintenance staff.…Section 2: Growth and developmentUnder Ailsa’s management, revenue（收益） grew steadily and the number of business and international visitors to the hotel increased. Craig’s cooking became increasingly popular, to the extent（程度） that he appeared on television as a celebrity（名人） chef. Craig and Ailsa both believed in supporting local business, and always used local banks, financial advisors and lawyers to support their business. Craig also had a very close relationship with Gordon Meldrum who managed an organic farm on the shores of Loch Lomond. Gordon was the first farmer in Scotland to become fully certified（认证） by the Soil Association, and Craig decided to source his produce from Gordon. Craig is convinced that using the freshest meat, vegetables and fruit from Gordon’s farm is absolutely essential for the reputation（声誉） and success of the restaurant.The reputation of the Shangri-la Hotel depended on high quality customer care, and it was important that all staff in the hotel were trained to the highest standards. Ailsa had close links with the local college who ran hospitality（酒店） courses, and would often take on learners who werestudying there as part-time staff. On completing their studies, many of these learners opted to take up full-time employment with the hotel, at which time Ailsa would increase their salary. Craig also believed it was important to study at college, but he spent a lot of time personally with the kitchen staff to ensure that they understood his personal methods and that meals had to be prepared to his exacting standards.In addition to the chefs（厨师）, there were now four kitchen staff and eight waiting staff working in the restaurant. In the hotel there were six chambermaids（女服务员）, three receptionists, four cleaners, two general maintenance（维护） staff, Clark the accountant and Antonio the reception manager.Section 3: Running the hotelCraig ran the restaurant under very strict guidelines. He had learned his trade under some of the most demanding chefs in London and that management style had greatly influenced him. Each day he personally prepared the menu for the restaurant, and allocated（分配） specific tasks to the waiters and kitchen staff. He kept close tabs on exactly what each one did, as he believed that every dish that left the kitchen had his signature on it and therefore had to meet his rigorous（严格的） standards. This, on occasion, left Saskia feeling a little frustrated, as she felt that she had some great ideas for dishes that would be suitable for the restaurant. At the end of each week, Craig always provided free drinks for the team to celebrate, and the team always enjoyed these get-togethers.Craig depended greatly on Saskia, having worked together in London for many years. Whenever Craig was away from the hotel, Saskia was delegated （代表） the job of issuing work to the kitchen and waiting staff. Craigalso insisted that only Saskia and he should have the authority to sign for the meat and vegetable deliveries. But this often irritated Ailsa who, as the General Manager of the hotel, felt she should be able to carry out this task. Craig believed that only he and Saskia had the necessary experience to check if the produce was up to the standard required to uphol d the restaurant’s image. Craig also aimed to ensure that all customers would be attended to within five minutes of being seated.The kitchen staff were well paid, but often the atmosphere could be very tense（紧张）. Craig always made a point of telling the team they had done a good job at the weekly get-together. However, during the week, the pressure in the kitchen sometimes got to Craig. The waiting staff often came to Craig when they had problems with reservations or awkward customers. When the waiting staff offered suggestions on how to deal with these problems, Craig would always proclaim（宣告）‘this is my kitchen, we run it my way!’The rule that only Craig and Saskia could sign for any produce that arrived at the hotel often caused a number of problems. This included the delay in preparing the vegetables could have a knock-on effect, eg while the kitchen staff were waiting for Craig or Saskia’s signature, they had nothing to do and tended to lark around - the cleaning staff would be working hard and this tended to annoy them. This delay also meant that the kitchen staff were often late finishing work, which could cause problems getting transport home, especially in the evenings. Also, Jordan now felt that he had the experience to sign for deliveries without any problems arising. She believed that one of the key aspects of this was making sure every business client was given exceptional customer care. Antonio worked closely with his reception team on how to improve the hotel experience for business clients. The team had a weekly meeting whereAntonio asked for suggestions to improve service levels and, over the years, the team had come up with a number of ideas that were then implemented（实施）. Examples include picking up customers at Glasgow Airport and transporting them to the hotel, pick-ups from business meetings, and a complimentary（免费） copy of The Financial Times in the mornings. The team worked well together and often received complimentary feedback from customers on how well they were taken care of and how positive their experience of the hotel had been.Ailsa concentrated on increasing business by visiting large companies who she knew were intending to visit Glasgow and presenting a sales pitch based upon excellent standards of customer service. This had proved an extremely successful approach and the Shangri-la Hotel was now the number one choice for many blue-chip companies sending staff to Glasgow. Ailsa knew that this business was highly dependent on Antonio’s team delivering the required level of s ervice. Ailsa also knew that Antonio had many years’ experience in the hotel trade and trusted him and the team to implement （实施） this strategy（策略）. The sales visits that Ailsa made meant she was often away from the hotel, but in her absence Antonio ran things with little problem or fuss（大惊小怪）. This was in contrast（对比） to the restaurant where Craig left strict instructions on what the menu should be for every day he was away from the kitchen. Saskia felt that on these occasions, she should be allowed to be more creative.【Section 4: The futureSaskia was aware that there were some moans（呻吟） among the kitchen staff and had spoken to Craig about this. Craig was upset to be advised of this as he had always felt his restaurant was a high-pressure but fun environment to work in. So Craig decided to discuss the issue with Ailsa.Difficult economic circumstances had recently forced three large companies into closure（关闭）, who were three of the Shangri-la Hotel’s biggest customers. However, two multi-national companies were about to set up headquarters（总部） in Glasgow, and Ailsa was preparing to bid for the visitor business they would bring to the city. The economic downturn had also affected the restaurant resulting in a decrease in bookings over the last six months. It was extremely important that Ailsa got a contract（合同） from at least one of the multi-national companies, and that Craig could get booking numbers back on track.Craig also felt a little unhappy about the amount of time that Ailsa was out the office trying to secure business clients. He was aware that Antonio was capable of running the hotel in her absence, but felt she could help out more with the restaurant’s problems.End of case study。
雅思阅读case study
雅思阅读case studyEnglish Version:Title: Case Study - Tourism New Zealand WebsiteTourism New Zealand's website serves as a comprehensive platform that showcases the country's diverse tourism offerings. The website is designed to engage both local and international visitors, providing a wealth of information on attractions, activities, and travel packages tailored to different interests and preferences。
The website features a variety of interactive tools that allow users to plan their trips efficiently. One of the standout features is the 'Travel Planner', which assists users in organizing their itineraries and suggesting routes and public transport options between various destinations. This tool is particularly useful for those who wish to explore the country's natural beauty and cultural heritage。
casestudy范文
casestudy范文英文回答：Case Study: Evaluating the Effectiveness of a New Marketing Campaign.Executive Summary.A leading consumer goods manufacturer launched a new marketing campaign to promote its flagship product. The campaign employed a multi-channel approach, including television, print, and digital advertising, as well as social media and influencer marketing. The primary objective of the campaign was to increase brand awareness and drive sales.Methodology.To evaluate the effectiveness of the campaign, a comprehensive data analysis was conducted. Key performanceindicators (KPIs) were identified and tracked, including brand awareness, website traffic, and sales conversion rates. Data was collected from various sources, including Google Analytics, social media platforms, and internal sales records.Results.The campaign was highly successful in achieving its objectives. Brand awareness increased by 20%, website traffic surged by 35%, and sales conversion rates improved by 15%. The campaign also generated significant buzz on social media, with over 1 million impressions and 50,000 shares.Analysis.The positive results of the campaign can be attributed to a combination of factors. The multi-channel approach ensured that the message reached a wide audience. The creative execution was impactful and memorable, resonating with consumers. The use of influencers and social mediamarketing amplified the reach and credibility of the campaign.Recommendations.Based on the findings of the evaluation, several recommendations were made to further enhance the effectiveness of future campaigns. These include:Optimizing creative assets for different channels and platforms.Increasing the frequency and consistency of messaging across channels.Exploring additional channels, such as paid search and email marketing.Continuously monitoring and analyzing campaign performance to identify areas for improvement.Conclusion.The new marketing campaign was a resounding success. It effectively increased brand awareness, drove website traffic, and boosted sales conversion rates. The multi-channel approach, impactful creative execution, and strategic use of social media and influencers were key factors contributing to the positive results.中文回答：案例分析，评估新营销活动的效果性。
以色列GA 模块UPS中国案例
GA的产品广泛应用于金融、政府、军队、教育、交通、医疗、广电、通信、智能 建筑、电力、烟草等行业，在大型集团公司、赛事会议也有很好的表现。无论是产 品品质还是服务品质都值得信赖！
05
医疗•卫生 Health & Medical
南京中大医院 Zhongda Hospital
06
广电 Radio & Television
中非广电项目 Sino-African Radio and Television Program
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智能建筑 Intelligent Architecture
上海八万人体育场 Shanghai (80000 People) Stadium
GA focuses on advance technologies, research & development. It has been developing and establishing its own the 6th revolutionary parallel redundancy UPS System -- Power+ which is not only makes use of the most advanced hardware & digital control technologies but also introduces modular structure to actualize parallel redundant scientific concepts.
KPMG_Case_Study
I n t r o d u c t i o nThe volume of data that companies process and store is exploding, along with the cost of managing that data. This unprecedented growth, coupled with companies’ need to focus more on customer service than storage administration, requires organizations to thoroughly analyze their investments in data-storage infrastructures. Data storage is becoming such a vital strategic element of an enterprise’s success that John T. McArthur, Vice President at IDC, recently commented, “Information is the lifeblood of the modern enterprise. Driven by advances in the storage and transmission of information, enterprises can make highly informed business decisions.” Further evidence of this trend comes from a May 2001 Gartner Dataquest report that shows external storage growing at a 104 percent compound annual rate, to over 3.8 million terabytes in 2005. Seventy-two percent of that storagein 2005, according to Gartner, will be Storage Area Network (SAN)-attached.SANs are gaining momentum as a data storage solution.Brocade CommunicationsSystems,Inc.,a leading manufacturer of switches and software for SANs,engagedKPMG Consulting to analyze and quantify the business benefits of SANs that someof its selected customers have realized.T wo of these—Intuit,Inc.and Federal Express Corporation—granted interviews,filled out questionnaires and shared technical documentation,enabling theKPMG Consulting professionals to compile significant data regarding their SANdeployments.The consultants also worked with Brocade to generate a financialmodel that analyzed the return on the companies’investments when compared withthe direct-attached storage architecture that they had prior to the SAN1.The following are the key findings from the study of the two companies:•SANs provide substantial business,financial,and operational benefits•The major benefits of a SAN include:- Reduced capital expenditures- Increased IT staff efficiency- Higher system and application availability- Highly scalable,flexible storage architecture- Enhanced ability to efficiently exploit the full value of a company’sinformation assets•The financial return from implementing a SAN is significant•Companies can use SANs to improve their competitive position11These calculations are generated by a financial model prepared by KPMG Consulting and Brocade.For a full list and explanation of the assumptions and definitions under which this calculation was made,please consult Methodology and General Financial Model for the Evaluation of a Storage Area Network,Brocade, May 2001.SAN Definition and DescriptionA SAN is a networked storage infrastructure environment dedicated solely to storagefor the purpose of providing a scalable,reliable IT infrastructure.SANs are generallycomprised of two components,storage systems and a logically independent network.The storage system includes disk storage,tape libraries,and SAN-managementsoftware.The network includes adapters,wiring,and switches.Host Bus Adaptersattach servers and peripherals to the wiring in the network,while switches providethe central connection point and routing capability—much like a LAN hubor switch.The SAN industry was born of the proliferation and criticality of data.The storageindustry’s response to the dual problem of tremendous growth in data and the costof managing that data leaped forward with the SAN,which offered the first open-standard opportunity to network and centralize storage.SANs can create increasedsystem availability,greater accessibility to data due to greater connectivity,and ascalable,flexible architecture that efficiently meets future growth requirements.The primary alternative to SAN-based storage is direct-attached storage,although many companies use consolidated enterprise storage to make sharingdata easier.These solutions have limited value because they support a singleoperating system and are limited by the number of servers and connections theycan simultaneously support.SANs eliminate direct-attached storage’s limitation on connectivity by utilizing afabric switch,and have rapidly evolved to eliminate limitations on heterogeneousoperating system support.SAN implementations can now support multiple operatingsystems and a variety of storage products,both disk and tape.Summary of Principal FindingsThe data that KPMG Consulting compiled revealed that the companies studiedrealized numerous benefits and were using them to gain competitive advantages.Moreover,these benefits also yielded compelling quantifiable financial return asmeasured by return on investment (ROI) and Payback Period.It is important to notethat the ROI is the annual return generated from the investment in a SANduring the life of the SAN.The Payback Period is the number of months needed torecoup the costs of implementing a SAN and is a measure of how quickly thesefinancial benefits are realized.Table 1 provides a summary of the results from analyzing a number of SANimplementations at Intuit and Fed Ex.Table 2 provides a summary of the key driversof these financial benefits.An ROI of 525 percent means that the SAN provided$5.25 of benefit annually for every $1 of investment required to implement andmaintain the SAN.Measured over a three-year lifecycle,the SAN returned over$15 for every $1 invested.The Payback Period,9 months or less for all projects,is anindication that these financial benefits were realized in a very short period of time.High LowTable 1Annual ROI525%125%Payback Period 2 Months9 Months3The Study Participants Have Translated their SANs intoCompetitive AdvantagesIn addition to providing companies a lower cost structure for their IT organization,SANs are having an even larger impact on the overall business.FedEx and Intuit areusing the availability,connectivity,and scalability features of their SANs to provide acompetitive advantage for their businesses.Here are several examples:•FedEx and Intuit both reported that they are now able to respond to users’requests for large amounts of storage in hours instead of weeks.This enablesthese companies to deliver on key business initiatives with unprecedented speed.•FedEx is bringing new products to market more quickly because the requiredchanges to its billing systems,which are one of the most important aspects ofany new FedEx product offering,are implemented and tested much faster andthoroughly with a SAN.•Intuit’s ability to keep its customer-facing W eb systems up and running 24 x 7 is amajor factor in customer retention and loyalty for this new and strategic channel.For a full explanation of all of the benefits that were noted by the companiesincluded in this study,please consult the following case studies.5The financial consequences of Intuit’s SAN deployment reflect the technical benefits that the SAN achieved.Broken down into the three solutions that Intuit implemented,the company realized the estimated following returns on its investment in SAN technology 1:Solution Annual ROI Payback Period Storage Consolidation 296% 4 months Backup/Restore 123%9 months High Availability Systems 525% 2 months The most significant drivers of these returns included:•Additional revenue generated during backups that prior to the SAN required taking the system offline •Lower IT management costs and increased productivity due to the centralization of Intuit’s storage libraries •Significantly shorter process time for adding and reconfiguring storage •Reduced capital spending through shared storage The following study,prepared by KPMG Consulting,Inc.on behalf of Brocade,provides an in-depth discussion regarding these gains and Intuit’s experiences with its pany and Business Unit Background Intuit,Inc.is an industry-leading developer and marketer of consumer software applications that support personal finance,small-business accounting,and tax preparation.The company also creates W eb-based investment applications and provides related services to better enable individuals and businesses to automate commonly performed financial tasks such as accounting and tax filings.Intuit is the author of such prolific W eb-based and shrink-wrap software applications as Quicken ®,QuickBooks ®,QuickBooks for the W eb,T urboTax ®,T urboTax for the W eb ™,and QuickBase ®.Intuit also offers additional,fee-for-service functionality via its W eb st year,the company performed the electronic filing of federal income tax returns on behalf of 25 percent of the approximately 120 million tax-paying people and entities in the United States.Intuit customers have on-demand access to all of their previously filed data along with a myriad of forms and records that reside in Intuit databases.The growth associated with this business creates a huge demand for storage capacity—up to 500 percent annually in some cases and generally 75 to 100 percent per year.Intuit relies heavily on its Internet facilities to provide revenue from its applications and enhance its shrink-wrap products.Obviously,this business model requires an extensive IT infrastructure—including extremely high levels of scalability,flexibility,security and availability—and manage-ment of a tremendous amount of data.At Intuit,the company’s Storage T eam,part of the T echnology Operations organization,investigated,purchased and implemented the SAN.These individuals are tasked with building and maintaining the entire IT 7Table 31These calculations are generated by a financial model prepared by KPMG Consulting and Brocade.For a full list and explanation of the assumptions and definitions under which this calculation was made,please consult Methodology and General Financial Model for the Evaluation of a Storage Area Network ,Brocade,May 2001.In addition,the IT staff discussed other characteristics they desired in a storage solution but weren’t getting in a direct-attached solution.These included:•Centralized storage •Data redundancy •Standard configurations •Resource sharing •Backup management Marino described the staff ’s priorities much more succinctly:“Why did we go to a SAN? Four reasons–costs,costs,costs and costs–we needed to improve control of them!”Intuit faced a potentially severe data and application availability issue before the SAN deployments.This,coupled with the need to accommodate exploding storage capacity and the capital expenditures of purchasing storage that often goes unused for several months,caused the IT staff at Intuit to begin looking for alternative storage solutions.Marino told KPMG Consulting that the investigation didn’t take long before they decided to turn to a fabric-based SAN technology.The Post-SAN Environment—Significant Improvements in Storage Consolidation, Backup and Restore, and Disaster Tolerance Approximately two years ago,Intuit deployed its first fabric-based SAN.At the time of the decision-making process,Philp commented that Intuit “chose Brocade switches for [our] SAN because the Brocade market presence created a ‘de facto’standard.”The deployment of the SAN enabled Intuit to conduct backups much more quickly and with greatly improved overall application availability.Philp told KPMG that,“the fabric switches increased storage reliability and performance and,most importantly,minimized downtime associated with our backups.”Marino also noted that,“backup and restore became much more efficient,quicker and easier to manage.The net result was much higher availability,less disruptive infrastructure upgrades and much higher levels of data integrity.”Backup Prior to the SAN deployment,Intuit experienced long backups with even longer restore times.Currently,backups conducted each day take only about three hours each.Significantly,Intuit’s system remains available during this time now that the bandwidth of its non-storage network is completely free of this process.Marino noted further that,“W e simply couldn’t have done all of this without a SAN.W e can do our backups in the middle of the day,while providing maximum service to our customers.There is no question that this infrastructure has given us a competitive advantage.”Providing further evidence of the staff ’s increased efficiency is Marino’s comment that the SAN deployment enabled Intuit to significantly reduce the IT personnel required for nightly backups.Storage Consolidation The staff also mentioned that Intuit is working more efficiently due to the SAN’s ability to deliver centralized storage.Philp discussed the cost savings the company has realized as a result of the SAN infrastructure,“The system now performs at a much 9”Since we implementedthe SAN, we havea very centralizedsystem. Further, ourfault tolerance hasimproved so much sothat we stayed availablethroughout the entiretax season this yearwithout even putting astrain on our existingIT staff.”Peter Philp,Senior Systems Manager”The long-range effect of the SAN is the competitive advantage that FedEx gets because of the reduced cycle time that it takes the company to offernew products toits customers.”Darryl Rochester,IT Manager F E D E R A L E X P R E S SC O R P O R AT I O NCase Study SummaryAnother of the selected customers that KPMG Consulting studied was the Federal Express Corporation,one of the largest express delivery and logistics service providers in the world.According to the members of the FedEx product development business unit,the pre-SAN environment at the FedEx testing site was direct-attached storage.However,according to Darryl Rochester,FedEx IT Manager, this infrastructure was not sufficiently flexible to allow for the frequent storage and server configuration changes the staff must do to test functionality enhancements in the company’s billing software.“There are times when we have to completely switch environments from one billing application to another.With direct-attached storage, there was no way to do this quickly or efficiently,”noted Rochester.The direct-attached architecture also did not have the capacity to perform testing with large production databases in a cost efficient manner.The direct-attached environment was also not scalable enough to support the company’s anticipated data growth nor did it provide the company with the connectivity it needed to conserve valuable real estate in their data center. According to Rochester,his staff was constantly working to add or reallocate storage and these processes required significant company and staff time and resources. Further,the pre-SAN environment provided the company with no ability to fail over to an alternate data center.Rochester noted that the problems that his staff encountered prior to the implementation of the SAN had very real affects on FedEx business—they increased the cycle time new FedEx products would take to make their way into production. Any delay caused in testing,“…caused our customers,the company developers and testers to miss deliverables for releases for production.These engineers often worked overtime hours to catch up because they were unable to do any work whatsoever during unscheduled system downtime,”commented Rochester.The lifestyle and morale of the IT staff was also affected.The KPMG Consulting professionals heard comments describing the direct-attached environment as “a nightmare.”T oday,as a result of the SAN,FedEx can change testing environments and increase the sizes of its databases almost immediately,according to Rochester.They have reduced the workload of their IT staff so much so that they are performing the same work that they were prior to the deployment of the SAN with one-third less staff. They have also decreased the number of file servers in their systems by 50 percent in such a seamless fashion that the 600 developers that the servers support were completely unaware of the transition.Remarkably,this entire transition was done in a total of 36 hours spread over three months and resulted in no system downtime. The additional connectivity available in a SAN environment has allowed FedEx to conserve real estate in their data center due to a reduction in the number of servers and storage arrays.Rochester also noted that they have reduced their number of11application infrastructure so that FedEx can simulate a high volume of transactionsto test how system changes react prior to the enhancement entering the productionenvironment.With this system,the IT staff can evaluate proposed changes to itsproduction environment without compromising the service levels they offer to theircustomers.An effective test environment that allows for seamless productionenhancements can be a significant competitive advantage for companies because itwill enable seamless application upgrades and enhancements to the production system.The consultants discussed the problems that FedEx was having with Darryl Rochester,IT Manager,and Vijay Banga,one of Rochester’s System Engineers Consultants.The information that they supplied helped generate both the foundation for thisstudy and an ROI financial model.A Description of the Pre-SAN StateOne of the major problems associated with direct-attached storage that FedExencountered was the lack of manageability that it allowed in their test environment.Because the unit’s job is to test the FedEx billing applications and each of itscomponents,they needed to evaluate different combinations of application modulesboth in performance and volume testing.However,with direct-attached storage,the staff was forced to completely reconfigure each of their test servers every timethey wanted to check a different billing component combination.This led tosignificant system downtime during the reconfiguration periods.Because downtimemeant that their customers,600 highly trained software engineers and testers,couldn’t work,system downtime created significant costs and inefficiencies.Further,the direct-attached connection limitations did not allow them to test theirentire billing application at once.Rochester also told the consultants that it became very clear that the direct-attachedinfrastructure was not delivering the flexibility that FedEx needed to efficientlymanage their data.Rochester felt that,to deliver the level of service requiredby the production group,they needed the ability to combine or change serversconstantly all while maintaining a high level of system availability.The data needs ofFedEx were growing so rapidly that they were outpacing the physical constraintsassociated with a SCSI-based,direct-attached architecture and its limited number ofconnections.They needed an infrastructure that would allow the company to growquickly without requiring a tremendous outflow of resources every time morestorage was to be added.This direct-attached system and its limitations with respect to flexibility,storagemanageability and scalability caused the unit’s customers,who are software developersand testers,to miss deliverables for releases of system enhancements.Rochester notedthat this would happen frequently prior to the SAN deployment:“When this occurs,the developers and testers are forced to work significant overtime to catch up ontheir work.While the system is down or undergoing storage increases,these sameengineers have nothing to do.”One of the other major problems that the group was encountering was the inabilityto use a multi-vendor strategy because of the limited connectivity,Rochester told theconsultants.They wanted the ability to obtain the pricing advantages of using multi-ple storage vendors but felt that they couldn’t achieve a heterogeneous environmentwith the lack of connectivity that a direct-attached architecture offered.13The deployment was completed in just 36 hours over three months.The NFS serverreduction saved significant capital outlays and the costs associated with the IT staff tomanage twice the hardware.High AvailabilityFedEx also implemented a SAN to reduce the costs for its HA systems.In a direct-attached environment,implementing an HA system requires one standby server forevery production server.The connectivity provided by a SAN enables customers toimplement an HA system with one standby server for a number of productionservers.In FedEx’s case,the SAN enabled FedEx to eliminate 75 percent of theirstandby servers along with the associated software license and maintenance costs foreach server.They also realized management savings since there are now fewer serversto manage.ConclusionAccording to Rochester,not only has the SAN produced substantial cost savings andincreased efficiency,it has greatly reduced delays in the time it takes to test enhance-ments in full scale production testing.This ability has a real influence on how quicklyFedEx can get new products and enhancements to existing products to the customer.Reducing cycle time in a business as competitive as package delivery can provide acompany with long-lasting competitive advantages and greater earnings to its share-holders.“Any delay that we experience will be felt throughout the entire companybecause that is a delay in when these applications will be ready for implementationthroughout the rest of the company,”noted Rochester.Rochester also providedthe consultants with an excellent summary of their SAN experience and his visioninto the future of this architecture:“In the last two years,SANs have become a veryhot technology in the company and I would guess outside the company as well.At FedEx,everyone in IT is looking for open solutions using SANs.”KPMG Consulting and Brocade would like to thank FedEx,Darryl Rochester andVijay Banga for their time and participation in our research to document the businessvalue of today’s Storage Area Networks.15© 2001 by Brocade Communications Systems,Incorporated.All Rights Reserved.07/01 GA-CS-133-00If you have questions on how networking your storage can benefit your company,contact info @ or visit our website at .。
Case-StudyPPT课件
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• of these establishments, two are privately owned and operated 在这些扩建产业中，有两间是私人经营的
• was awarded a Michelin Star for the excellence of the food 因烹饪食物的高超技艺曾被授予米其林一星级奖项
• two are company units 另外两间属于公司旗下
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• two national Motorway Services operators have lodged local planning consent applications, which, may effectively double the available bed spaces 2家 全国高速公路服务店运营商已递交了当地业务计划的申 请书，很可能使得床位数量翻倍
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• Three Assessment Tasks • Based on ONE Case Study (keep the copy) • You are allowed to bring 1 × A4 page of original notes
(200 - 250 words) into the assessment area • Only ONE page of notes will be allowable
3/21/2020
什么是案例研究 What is a Case study 英语作文论文写作技巧
什么是案例研究What is a Case studyThings you should knowabout itIn today’s education system, the whole academic process basically asks for creativity and productivity from the students. Our complete coursework involves assignment writing, dissertation writing and other stuff which demands hard research work from the students. The main purpose of these activities is to bring out the research skills and draw their interest in their course. Many new students who are clueless or lack research skills take help fromthe assignment help online services. These services make their work easier while saving a lot of their time. However, a student can show up their interest by adopting different research methods in their assignment or dissertation writing. One of them is- the Case study. But many of us might wonder, what is a case study? It is the best research method to demonstrate the efficiency in your research work. But very few of us knows about its importance.Hence in this article, I am hereby introducing you all with the necessary things about the Case study, such as:What is a Case studyImportance of Case study researchTypes of case studyHow to write a case studyWhat is a Case Study?Once Charles Horton Cooley in his research paper “The life-study method as applied to rural social research” defined the Case study method as:“Case study depends on our perception and gives clear insight into life directory.”A case study is a research methodology in which the researcher aims at the intensive study of a group or unit to draw a general conclusion out of it. It is also known as“research strategy,” a specific inquiry of a phenomenon in real- life context. This research method was first introduced in 1829 by an French sociologist-Frederic Le Play. The popularity of case study format has increased in the recent decades. As the word says, the research focuses on a real-life case, describes its problems, and gives a detailed analysis of how the problem is being solved in a sequential process.Case study method is a descriptive analysis of people, group, event or policies that are studied by using one or more processes. In this method, the researcher takes up an incident from real life context and goes for an in-depth investigation to find out the possible solution to the problem highlighted in the case study example. Theresearcher focuses on a single case to make detailed observations over a longer period. This is not possible with larger samples without investing lots of money. However, the case study seems quite economical comparatively.Importance of Case study ResearchBe it any subject like- Law, Medicine, Business, or Science; case study research plays a vital role in presenting best assignment or thesis to your professor. In online assignment help services, the writing experts use case studies to present the research work in an impressive way.Learning from real-life scenariosCase studies presents examples from real life scenarios. Hence it gives a realistic and complexfeeling to the readers. This real-life situation helps the readers to connect themselves with the situation and inspires to find out a solution in their real-life situations.As the case is discussed in the classroom, it gives an opportunity to the student to evoke their problem-solving technique to find out different solutions for that particular problem.It focuses on the customersCase studies are meant to do in-depth research to gather information about a specific group, unit or person specific. Hence, with case study examples customers or readers can get detailed information about the particular subject or topic.It demonstrates successin the case study, the researcher gives explicitly detail about everything. He/she goes forward to highlight the problem in a specific case and then describes each step to solve it. Hence it gives a chance to demonstrate success in stressful situations.It is comprehensiveUnlike the other research methods, Case study research gives an opportunity to the researcher to use various tools and techniques to get a solution to the problem discussed in the case. Hence this gives time and space to the researcher to think on the topic from every aspect.Hence, until now you got to know what is a case study and its importance. Let’s read further to know about its types.Types of Case studyA case study is quite useful for the researcher in their early stage, as it gives them an opportunity to explore different ideas, methods, and instruments, and to prepare for a more extensive study. In modern times, case study research is popular not only in the field of sociology, but also in the fields of psychology, education, political science, anthropology, and clinical science.However, different fields opt for different types of case study. Majorly there are four types of case studies, which as follows:Illustrative Case studiesThis type of case study is mainly descriptive in nature. In this method, the researcher takes up one or two instances from an event to show the set of circumstances and processes that are possible in similar kind of situations. This Case study method is used to make people aware of any situation, which is not well known to them.Exploratory (or pilot) Case studiesThe Exploratory case study primarily focuses on identifying the questions and helps the researcher to choose the method that would be useful, prior to the initial investigation. This method is useful in implementing on a large scale investigation.This type of case study is commonly preferred in Psychology and Social science. The psychologists try to innovate new methods to help their patients, and hence prefer exploratory case study to find out new theories and ideas.Cumulative Case studiesThis type of case study collects the information from different sources to formulate the case for a new study. The main purpose of this study is that the past studies allow them additional information for their new case without spending much time, efficiency and money on the additional study.For instance, suppose a researcher wants to work on the topic- “what type of behaviour makes animals comfortable with a veterinarian?”In order to draw a conclusion or sketch out the perfect answer for the question, the researcher would take up some 4-5 real cases. These cases would describe how a vet behaved with their patient. Hence the researcher can easily find out the possible answer for his/her research question. Eventually, this type of research can uncover the differences as well.Critical Instance Case studiesThis Case study method is used when the researcher wants to challenge a commonly set up assumption which can be wrong but cannot get proved due to the lack of critical understanding. It is used to examine the problems that accumulate into larger issues. This method is also useful if there is somespecial or unique event which got a special interest of the researcher.Before selecting the type of case study for your research work, it is essential to identify your purpose, goal, and approach to conduct sound and successful research. However, this sometimes may feel difficult for you. Hence, it is advisable to seek help from online websites who offer the best case study service to the folks. The writing experts are proficient in selecting the best suitable case study research method for your topic.How to write a case studyThere are few questions which are quite common among the new researchers. They find it difficult to find out general things about thecase study. I have tried to clear a few things about what is a case study and case study template. Now in this section, I am going to discuss how to write a case study. Here are few steps which you need to follow while writing a case study:1. Determine the case study typeAs we discussed in the above section, you are now acquainted with the different types of case studies. Every other field requires a different type of case study research. Hence you must determine the type of research work you are going to take. Before deciding the type of case study you want to demonstrate, it is essential for you to know what is a case study and what type of case study is suitable for your research work.2. Determine the topic for your case studyNow as you have chosen the type of case study, you should further move to decide your topic. Make sure that the topic is relatable to your subject, and you can find enough sources to help yourself in your research work.3. Follow the case study templateOnce you determine the topic for your case study, you need to follow the following case study format:Title pageThis section contains the title of your work, the name of the author and institution. In general, itlet the readers acknowledge your name and the topic of your research.AbstractThere are two types of abstract- narrative and structured.Thenarrative abstract is the summary of the whole research work. It is presented to give an idea about the content of the research work to the readers.Thestructured abstract is used in scientific studies.IntroductionThis is the first section. Hence the section provides an idea about the topic that is going to be discussed in the research work. It gives a clue in such an interesting way that it tempts the reader to go through the whole work. You can start with introducing the topic. Suppose you are writing on “Different types of ca se in Social sciences.” You can open the research work with a question such as- what is a case study? This will bring the curiosity in the minds of the readers and they will further go through your research work.PresentationHere the researcher presents the raw information he/she has collected during the case study.OutcomesHere the researcher comes up with a plan on how the problem discussed in the topic should be treated.ConclusionsIt is the last section, where the researcher gives his/her own thoughts about the problem discussed and his perception towards it.ReferencesThis section includes the name of the sources which helped you out during the case study method.Hence in this article, we discussed several basic things about the case study, beginning from what is a case study to its importance and types of the case study. I hope this will help you with your research work. Case study format could be a better option for those who can easily process information and can analyze the case study format to understand how it works. It will take less time and efforts for a researcher to complete the assignment quickly. There are several websites which provide service to new researchers to let them complete their case study research. However, if you want to write a case study on your own, you must go through the tips and techniques that are necessary for it.。
UPS Case study
Compression Impactthese tests help our engineers identify the most appropriate packaging for your product to help prevent damages, minimize reshipments, and keep your customers coming back for more.
Business Process Reengineering
Supply Chain Optimization
They use a ten step process to analyze and design a unique solution.
Define project scope Gather detailed data set Establish design assumptions Baseline existing supply chain network Identify improvement opportunities Develop scenarios Run scenarios Rationalize the scenarios Compare scenarios to each other and the baseline Develop recommendations, present conclusions Try to give at least a 5, 10, or even 15% reduction in supply chain costs resulting in a competitive advantage by having a more efficient, flexible and, responsive supply chain.
商务英语写作17 抱怨信及答复
Impersonal verb phrase, passive voice, subjunctive mood and modality are often used in complaints.
Complaints and Replies
13 SiStuitautaiotinoanlaTl aTsaksk (1)
Closing (reaffirming your company’s good intention)
Sincerely yours,
Complaints and Replies
1 Case Study
❖ Here are some Handy Tips to help you gain a better understanding of the sales letter.
Complaints and Replies
1 Case Study
We are in urgent need of these items as we have only a few
stocks. In fact, our customers are pressing us for a timely
Suppose you are Mr. Lin and you have just received the new washing machine from the James Store. However, you found it was broken at the edge. Write a letter of complaint about this matter.
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IT Tracking
• At various points throughout the delivery bar codes are scanned and information is fed into the central computer • Drivers use the device called DIAD (Delivery Information Acquisition Device) to get customer signature, pickup, delivery and time-card information. • DIAD is placed into trucks adapter and information is sent to UPS’s computer network for processing • This information can then be accessed worldwide to provide proof of delivery
IT Investment
• UPS has IT Steering Committee, consisting of 4 senior executives • They are in charge in ensuring technology direction, which includes determining investment priorities • 4 key areas were: customer information management, customer relationship management, package management, product management
UPS Case Study
Mark Charleston Dave Donahue Shawn Wagner
History of UPS
• Started in Seattle in 1907 • Worlds largest air and ground distribution company • Between 1986-1996 they invested $11 billion in information technologies • Delivers 13.6 million packages a day sent by 1.8 million shippers to 7 million consignees • International revenues of 27 billion dollars
E-Commerce
• UPS wanted to establish tighter linkages with customers • They developed IT tools, like API, to be imbedded into customers applications • API (application program interface) allows companies to access information from UPS’s tracking system directly • UPS Document Exchange – Allows firms to transfer large electronic files in a secure encrypted environment, with real time tracking and confirmation of delivery. • UPS e-Logistics – Provides a complete menu of “behind the scenes” services, such as warehousing, inventory management, order fulfillment (pick, pack and ship), shipping and delivery, management reporting, returns management, customer care and telephone support. Primarily for dotcom marketing and service companies
UPS Online Tools
• Tracking – Both shipper and recipient of package can track it directly from UPS website • Rates and Services Selection – Allows c of sending a package • Time in Transit – Can be used to estimate ground transportation • Address Validation – Validates the address and zip code to which the package is to be delivered • Signature Tracking – Digital signature that provides proof of delivery (DIAD used for this)
Present
• • • • • • UPS employs 4,700 tech. employees Has two data centers in New Jersey and Georgia Uses 14 different mainframes Has 125,000 personal computers Has 6,100 running servers Daily uses 80,000 DIADS (Delivery Information Acquisition Device) • Website averages 145 million hits and 16 million page views per business day • Averages 10 million tracking requests per business day