BUSINESS ENGLISH CHAPTER 2
商务英语课件Chapter 2 inqiuries and offers(1)
Notes
• 1.quotation=quotes and offer • (1) n. • make an offer • make a quotation for sth at the price
• e.g. • ①Please make us your lowest quotation CIF
• 2.Offers • Non-firm offers are usually indicated by
means of sending catalogues, pricelists, proforma invoices and quotations; though quotations with certain qualifying words sometimes play the function of firm offers.
Chapter Two Inquiries and Offers
• Introduction:
• Briefly speaking,when a businessman intends to import, he makes inquiries; when he prepares to export, he sends offers. Inquiries and offers can be sent by letters, or transmitted by faxes.
chapter 2 business english(商务英语)
Notes
• Corporate bond • a bond or security issued by corporations • 公司债券
• 公司债券亦为公司债，是私人公司 或公众公司举借债务时使用的工具。 由发行人根据发行契约发行，为债 券持有人的债权凭证，由发行人承 担还本付息的义务。公司债期限可 短至几天或长达百年。发行人在债 券契约中必须说明资金用途、财务 状况。另外公司债还具有不免税、 有固定发行面值、在交易所上市等 特征。债券的发行通常由评信机构 给予信用评定。
Chapter 2
American Economy 美国经济
What do you know about America?
Can you describe the economic base and industrial structure of America?
What is the current situation of the American economy?
23. Edge
缓慢地移动；挪动；优势
He edged closer to the telephone, ready to grab it. 他慢慢挪向电话机，准备抓起听筒。 He is edging ahead in the opinion polls. 他在民意测验中的支持率正一点点攀升。 Through superior production techniques they were able to gain the competitive edge. 凭借先进的生产技术，他们得以占据竞争优势。
Economic Terms
• 1 retail sales零售额(... the sales volumes and revenue for the retailers including retail shops) • 2 corporate fleets旗舰式公司；大公司
chapter 2商务英语专业跨文化交际第2章 案例 理论 习题答案
receiver
A symbol of wisdom as wise as an owl
D=D C‡C
猫头鹰 A symbol of bad luck
More examples
风水，经脉，知识份子，干部，……
公&母
Generic term chicken Duck goose male cock, rooster Drake gander female hen Duck goose young chick Duckling gosling
America
A place where law talks!
Joke appreciation for cultural diversity
3.
Before the man saying sorry, the woman covered the torn part of the skirt with a newspaper in hand and shyly said: “Sir, can you send me home? It is not very far from here.” Then the young man put his coat on the girl and called a taxi to send her home.
hot and irritable
Wuhan
Joke appreciation for cultural diversity
6.
The man felt very embarrassed and made a sincere apology to the girl. But the beautiful girl smiled and said: __________________________
chapter1-2
一． 词汇的对比
(一) 一词多义 I saw a saw saw a saw. 我见到（有人用）一把锯子锯另一把锯子。 I can can the pineapples you can’t sell. 我可以把你卖不出去的菠萝制成罐头。 It is not surprising, then, that the world saw a return to a floating exchange rate system. 在这种情况下，世界各国又恢复浮动汇率就不足为奇了。 Floating policy is of great importance for export trade. 统保单对出口贸易至关重要。
2)介词的转换 a.介词短语为表语时 The best way to guard against large financial losses is through insurance. 防范重大财物损失的最好办法就是投保 。 投保 The company is above taking profits for itself only. 该公司不屑于 不屑于只为自己谋利。 不屑于 The damage to the packing of goods under contract No. TS 12315N is so serious that it is beyond description. TS 12315N号合同项下的货物，其包装残损的严重程 度已经无法形容。
3.抽象概念与具体概念的相互转换
1）原文抽象—>译文具体 The greatest increase in US imports of Chinese goods have been registered in toys and footwear. 美国已大量增加从中国进口玩具和鞋袜 鞋袜。 鞋袜 2）原文具体—译文抽象 Big Board officials camped out on the exchange floor to prevent chaos. 纽约证券交易所的官员日夜守候在交易大厅以防止 出现混乱。
外经贸商务英语函电(Chapter2)
Brief Introduction Lesson 1 Developing Client Base Lesson 2 Request for Establishment of Business Relations Lesson 3 Transferring Business Relations
Very truly yours，
The Wilson & Son’s Import & Export Company Charles Wood
BACK
Lesson 2
Shanghai（B）A Reply to the Above Fuzhou Chuntian Import ＆ Export Corp. No.18 Guping Road,Fuzhou,35001 Fujian，China March 8th ，2009
The Wilson & Son’s Import & Export Company 1201 Main Street Paris，France
Dear Sirs， Thank you for your e-mail of the 6th inst. We shall be glad to enter into business relations with your company. In compliance with your request， we are sending you，under separate cover，our latest catalogue and pricelist covering our export range.
BACK
王关富商务英语阅读 第二版chapter 2 详解
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• • • • • • • • • • • •
•
Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before. Given –considering 鉴于 考虑到 Epochal 新纪元的;划时代的;有重大意义的 epoch 时代纪元 Epochal decisions made by Roosevelt and Churchill. 罗斯福和邱吉尔做出的有重大意义的决定 epochal stupidity. 无与伦比的愚蠢 Make one‘s way to 前往某处 He looked around , then made his way to the lavatory. DAVOS Davos 瑞士达沃斯 是“世界经济论坛”the World Economic Forum (WEF) 的主办 地. Come to terms with 勉强接受 妥协 安于 It took a long time for him to come to terms with his disability. Buyers can‘t come to terms with the car‘s styling, and its high price proved a bitter pill.不得不接受的现实 考虑到经济衰退幅度如此的跨时代，经济复苏进程会很慢也是理所当然的，对此我们 不应该感到吃惊。事实也正如我们所料，复苏进程确实很慢。全球经济政治精英乘直 升飞机、大巴、小汽车或是火车前往达沃斯参加一年一度的世界经济论坛会议，此次 会议上，全球经济政治精英会发现自己开始接受一些闻所未闻的事情。
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语第二章课件
individual act in its context
UTILITARIANISM
According to the rule utilitarian , the
principle is applied to the selection of a set of rules, which are in turn used to determine what to do in particular situations.
UTILITARIANISM
Greatest good for the greatest number Action is right if they promote the
greatest human welfare, wrong if they do not Utilitarianism is more community & socially oriented than egoism
Jeremy Bentham (1748 – 1832) was an philosopher / legal and social reformer, he was a political radical and a leading theorist
and best known as an early advocate of utilitarianism and animal welfare, who influenced the development of liberalism John Stuart Mill (1806 – 1873) an English philosopher and political economist was an influential liberal thinker of the 19 century He was an advocate of utilitarianism
商务英语写作 chapter_2
➢ Dear Messrs/Mmes. Johnson: (2 or more Men/women with the same surname.)
17
More Example of Salutation (2)
11
Arrange the following information into letterhead or inside address:
➢LSinaFvbanizgcor Ltd/ Upstate, NY 10947/ Ms. PArห้องสมุดไป่ตู้sshildeeynNt ickols/ 28 Green St. Suite 11 ➢BCCehihijninagaF/BMineeeitjaiFnlugLrtn1d0it0u0re21Im/Bpeoijrint g&MEextpaolrLttCdorp. 283/2P4rDeEosanisdgtelDnatan/neLiSntrFeaentg/ East lane/ 234 ➢MSBDBDFaesoeibio.ninjjiinAiezngngcsgcFgcohhu,1hrleeCr0eLnny0hntgi0tdigNnu2DiarD1cie,skisCtIom.tlh.s/piBnoaertiji&ngE,xCphoirntaC/ oCrhpi.n/ a82 28DoGnrgeeDnaSnt.SStrueietet 11 Upstate, NY 10947
12
Attention line
An attention line allows you to send your message officially to an organization but to direct it to a specific individual, officer, or department. However, if you know an individual’s complete name, it is always better to use it as the first line of the inside address and avoid an attention line.
商务英语综合教程chapter (2)
6. Today few, if any, countries are economically self-sufficient . 当今，几乎没有国家在经济上是自给自足的。(注意省略部分的译 文。)
7. A rough estimate suggests that the 300 largest TNCs own or control at least one-quarter of the entire world’s productive assets, worth about US $5 trillion. 粗略的估计表明300家最大的跨国公司拥有、或者控制着全世界生 产性资产的四分之一，价值伍万亿。
Ⅱ.Language Points (语言要点）
(Teachers should note that here we only give you some of the language points, you may add some by yourself.)
1. under a variety of forms of business organization. 以各种不同的商务组织形式 Under —据，依照， 以……为依据 e.g. Under the terms of agreement, the goods should be delivered in October.
Productive assets 生产性资产 Worth about US $5 trillion 价值五万亿美元
8. Because Tran nationality has many dimensions and can be viewed from several perspectives-economic, political, legal, etc., TNC has the following features:
新理念职业英语高阶2学生用书
新理念职业英语高阶2学生用书New Concept Business English Advanced Level 2: Student BookIntroduction:The New Concept Business English Advanced Level 2 is designed for students who have a strong foundation in English and are looking to further develop their business communication skills. This course focuses on advanced vocabulary, grammar, and conversation skills in a business context. By the end of this course, students will have the language tools necessary to confidently navigate complex business situations and effectively communicate with colleagues, clients, and partners.Chapter 1: Leading and MotivatingIn the first chapter, students will explore the qualities of effective leaders and the strategies they use to motivate their teams. Through engaging activities and discussions, students will learn advanced vocabulary related to leadership and motivation, as well as how to use persuasive language to inspire and influence others. By the end of this chapter, students will be able to articulate their own leadership style and understand how to create a positive and productive work environment.Chapter 2: Negotiating and PersuadingThe second chapter delves into the art of negotiation and persuasion in a business setting. Students will learn advanced negotiation tactics, such as using persuasive language, building rapport, and finding common ground. They will also gain a deeper understanding of cultural differences and how they can impact negotiations. Through role-plays and case studies, students will practice applying these skills in realistic business scenarios and develop the confidence to negotiate and persuade effectively.Chapter 3: Managing ChangeChange is a constant in the business world, and in this chapter, students will learn how to effectively manage and lead through change. They will explore advanced vocabulary related to change management, as well as strategies for overcoming resistance and building consensus. Additionally, students will examine case studies of successful change management initiatives and apply their learning to real-world situations.Chapter 4: Crisis CommunicationIn this chapter, students will learn how to communicate effectively during times of crisis. They will analyze case studies of businesses facing crises and develop their ability to respond with empathy, clarity, and professionalism. Students will also learn advanced vocabulary related to crisis communication and practice delivering clear and concise messages in stressful situations.Chapter 5: Strategic PlanningThe final chapter of the course focuses on strategic planning and decision-making. Students will learn how to analyze data, develop strategic plans, and make informed decisions to drive business growth. By the end of this chapter, students will have a strong understanding of advanced business concepts and the language skills necessary to communicate and implement strategic plans effectively.Conclusion:The New Concept Business English Advanced Level 2 provides students with the language tools and skills necessary to succeed in a global business environment. Through engaging activities, real-world casestudies, and interactive discussions, students will be able to effectively lead, negotiate, manage change, communicate during crises, and make strategic decisions. This course will empower students to confidently navigate complex business situations and communicate with clarity, confidence, and professionalism.In conclusion, the New Concept Business English Advanced Level 2 is a comprehensive and practical course for students looking to take their business communication skills to the next level. With its focus on advanced vocabulary, grammar, and real-world applications, this course will prepare students to succeed in diverse and challenging business contexts.。
商务英语基础教程02ppt课件
Disadvantages of a sole proprietorship
Unlimited liability – all of owner’s assets are potentially at risk. Limited sources of funds. Limited management skills.
Partnerships
What is a partnБайду номын сангаасrship? A partnership is a business owned by
two or more persons. It has 3 basic types: general partnership, limited partnership, and joint venture.
A Basic Business Reader
Chapter 2 Forms of Business Ownership (1)
Objectives
After studying this chapter you will be able to: Understand the nature of sole proprietorships and partnerships. Describe the advantages and disadvantages of sole proprietorships. Describe the advantages and disadvantages of partnerships.
3. Joint venture
established for a specific project
Advantages of a partnership
国际商务英语Chapter 2 Business Negotiation
General Procedure in Business Negotiation
Generally, the business negotiation will usually go through five steps, namely, enquiry, offer, counter-offer, acceptance and conclusion of a contract.
Chapter 2
Business Negotiation
Overview of Negotiation
What is negotiation? A negotiation is a process of communication between parties to manage conflicts in order for them to come to an agreement, solve a problem or make arrangements.
reaches the offeree before or at the same time as the offer. Until a contract is concluded an offer may be revoked if the revocation
reaches the offeree before he has dispatched an acceptance. However, an offer cannot be revoked: (a) if it indicates, whether by stating a fixed time for acceptance or
new offer
A reply to an offer which purports to be an acceptance but contains additions, limitations or other modifications is a rejection of the offer and constitutes a counter-offer.
国际商务环境(英文)Chapter 2 The External Environment of Bu
• In analyzing a firm’s external environment attention needs to be paid t o the interaction between the different environmental variables, environ mental complexity, volatility and change and to the spatial influences.
15
2. What does the general environment and the immedi
ate environment of business organizations comprise re
ቤተ መጻሕፍቲ ባይዱspectively?
• The general environment
➢ economic environment
• This environment comprises influences which are both operational and general.
• The operational environment of business is concerned with such factors as customers, suppliers, creditors and competitors.
系
12
Summary of key points
• Business activity is essentially concerned with transforming inputs into o utputs for consumption purposes.
商务英语Chapter 2参考译文及答案
目前，我们对中等价位的益智玩具感兴趣，希望贵公司能给我们发送目录、样本及所有必需的资料。
同时，请向我们报出包括我方3%佣金的奥克兰到岸价的最低价。
盼早日收到回复！
亨利
尊敬的丽莎：
承蒙澳大利亚安德森公司向我方提供了贵公司的名称和地址。现在我们给你方写信并希望同你方建立贸易关系。
Chapter 2
Learning Aims
学完本章，学生应能：
1．了解如何与潜在的交易商建立业务关系；
2．掌握建立业务关系的信件的结构以及相关术语和表达方式；
3．熟悉一些玩具名称；
4．学会分析案例，并撰写建立业务关系的信件。
Background Information
对外贸公司来说，与潜在的交易商建立业务关系非常重要。通常，潜在交易商的资料可从以下渠道获得：
1. It is highlyappreciativethat you are willing to enter into business relations with our company.
2. We would be pleased to receive your catalogue and price list for the plastic toys you advertised inChina Dailyof July 16, 2012.
我们多年来一直在进口塑料玩具。目前我们对澳大利亚各种各样的塑料玩具感兴趣，很想获得你方的目录和报价。
如果你方的价格与现行市场行情一致的话，我们相信能做成大生意。
盼望早日收到你方的来信。
蒂姆·梁
Letter 6
商务英语口译第2章
.
C-E Interpretation
本届博览会的圆满成功，更离不开全体朋友的共同 努力。
.
Note-taking （1）
Sino-U.S. ties
中美关系
viceminister of the Chinese Foreign Ministry
中国外交部副部长
expand common interests 扩大共识
promote a win-win situation of mutual benefit
建议：在这句话里，发言人十分巧妙地使用了两 个both,在译文中应当对句子结构重新安排，把商 品和资金放在句首作为状语，并且将“进口”和 “出口”合二为一。
.
E-C Interpretation (Passage 2)
Your government shows that it understands this, by the role that it plays in the United Nations, and elsewhere. 参考译文：中国政府在联合国以及其他场所发挥 的作用表明，中国认识到了这一点。
建议：如果直译为“乳制品业是… 的例子 ”，那么定于就过长，而且也不能强调如 此发达的乳品业贸易仅仅是个例子，中澳 两国的贸易关系是十分紧密的。
.
E-C Interpretation (Passage 2)
It is a great honor for me to speak at one of China's great academic institutions, one that is helping to revive and maintain your country's historic tradition of leading the world in science and technology, and one whose alumni are to be found in positions of leadership throughout country.
商务英语视听说教师用书
商务英语视听说教师用书Commercial English Listening and Speaking Teacher's Guidebook Chapter 1: Introduction to Business English Listening and Speaking1.1 Definition of Business English Listening and Speaking1.2 Importance of Business English Listening and Speaking Skills 1.3 Teaching Materials and Resources1.4 Teaching Strategies and TechniquesChapter 2: Business English Listening2.1 Overview of Business English Listening2.2 Listening Comprehension Strategies2.3 Listening Practice Activities2.4 Evaluation and FeedbackChapter 3: Business English Speaking3.1 Overview of Business English Speaking3.2 Speaking Strategies and Techniques3.3 Speaking Practice Activities3.4 Evaluation and FeedbackChapter 4: Business English Vocabulary and Grammar4.1 Importance of Business English Vocabulary and Grammar 4.2 Teaching Strategies and Techniques4.3 Vocabulary and Grammar Practice Activities4.4 Evaluation and FeedbackChapter 5: Business English Communication Skills5.1 Overview of Business English Communication Skills5.2 Interpersonal Communication Skills5.3 Written Communication Skills5.4 Presentational Skills5.5 Group Discussion Skills5.6 Evaluation and FeedbackChapter 6: Business English Cultural Awareness6.1 The Importance of Cultural Awareness in Business English 6.2 Cultural Differences and Communication6.3 Teaching Strategies and Techniques6.4 Cultural Awareness Practice Activities6.5 Evaluation and FeedbackChapter 7: Business English for Specific Purposes7.1 Introduction to Business English for Specific Purposes 7.2 Teaching Strategies and Techniques7.3 Industry-Specific Vocabulary and Phrases7.4 Case Studies and Simulations7.5 Evaluation and FeedbackChapter 8: Assessment and Evaluation8.1 Different Types of Assessment8.2 Evaluating Listening and Speaking8.3 Evaluating Vocabulary and Grammar8.4 Evaluating Communication Skills8.5 Evaluating Cultural Awareness8.6 Using Feedback for Continuous ImprovementChapter 9: Professional Development for Business English Teachers9.1 The Importance of Professional Development9.2 Opportunities for Professional Development9.3 Resources for Professional DevelopmentAppendix A: Business English Listening and Speaking Activities Appendix B: Business English Vocabulary and Grammar ActivitiesAppendix C: Business English Communication Skills Activities Appendix D: Business English Cultural Awareness Activities Appendix E: Business English for Specific Purposes Activities Appendix F: Sample Business English Assessments and Evaluation ToolsAppendix G: Professional Development Resources for Business English Teachers.。
goinggoinggone商务英语课文
goinggoinggone商务英语课文GoingGoingGone Business English TextChapter 1: IntroductionsAlice: Hi, I’m Alice. I’m the new sales manager here at GoingGoingGone.Michael: Hello Alice, I’m Michael, the marketing director. Welcome to the team.Alice: Thanks, Michael. I’m excited to be here and looking forward to working with you.Michael: Likewise. We have a busy few weeks ahead with the launch of our new product line.Alice: That’s great to hear. I’m ready to hit the ground running and help make this launch a success.Chapter 2: The Team MeetingMichael: Okay, team, let’s get started. As you all know, we are gearing up for the launch of our new product line. We need to finalize our marketing strategy and ensure that everything is in place for a successful launch.Alice: I have been working on the sales strategy and have some ideas on how we can maximize our sales potential. I think we should focus on targeting specific customer segments and tailor our approach to their needs.Michael: That’s a great idea, Alice. Let’s make sure that our messaging is clear and resonates with our target audience. We need to stand out from the competition and show why our products are the best choice.Chapter 3: The Client MeetingAlice: Hi, Mr. Johnson, thank you for meeting with us today. I’m Alice, the sales manager, and this is Michael, our marketing director.Mr. Johnson: Nice to meet you both. I’m interested in hearing more about your new product line and how it can benefit my business.Alice: Our new products are designed to increase efficiency and productivity, saving your company time and money. We believe that they are a perfect fit for your needs.Mr. Johnson: That sounds promising. I would like to see a demo of the products and discuss pricing and delivery options.Alice: Of course, we can arrange that. We are confident that once you see what our products can do, you will be impressed and ready to make a purchase.Chapter 4: The DealAlice: Mr. Johnson, thank you for your interest in our products. We are thrilled to have the opportunity to work with your company.Mr. Johnson: I have been impressed with what I have seen so far and believe that your products will be a great addition to our operatio ns. Let’s finalize the details and get started.Alice: Fantastic. We will send over the contract for you to review and sign. Once that is done, we can schedule the delivery of the products and provide any training or support that you may need.Mr. Johnson: Sounds good. I’m looking forward to working with your team and seeing the positive impact that your products will have on our business.Chapter 5: The SuccessAlice: Michael, I’m thrilled to report that the launch of our new product line has been a success. We have received ravereviews from customers and sales have exceeded our expectations.Michael: That’s fantastic news, Alice. I knew that with your leadership and dedication, we would achieve great results. Congratulations to the entire team on a job well done.Alice: Thank you, Michael. It has been a team effort, and I couldn’t have done it without the support of everyone. I’m excited to see what the future holds for GoingGoingGone and how we can continue to grow and succeed.Chapter 6: The FutureMichael: Alice, I wanted to talk to you about some exciting opportunities that I have been exploring for the company. I think that with our success in launching the new product line, we are ready to expand into new markets and diversify our offerings.Alice: That sounds intriguing, Michael. I’m always open to new challenges and eager to see where we can take GoingGoingGone next. Let’s brainstorm ideas and develop a plan for the future.Michael: Great, let’s schedule a meeting with the team to di scuss our vision and goals for the company. I’m confidentthat together, we can take GoingGoingGone to new heights and achieve even greater success.Chapter 7: The EndAlice: Michael, I want to thank you for your guidance and support over the past few months. I have learned a lot from you and am grateful for the opportunity to work with such a talented and dedicated team.Michael: It has been a pleasure working with you, Alice. You have brought a fresh perspective and enthusiasm to the team, and I have no doubt that you will continue to excel in your career.I wish you all the best in your future endeavors.Alice: Thank you, Michael. I will always cherish my time at GoingGoingGone and the memories that we have created together. I look forward to staying in touch and seeing where our paths may lead us.The End.。
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BUSINESS ENGLISH CHAPTER 2
L7
1、Owing to adopting new marketing skills，the firm benefits greatly from it.
2、In order to make (gain) more profit，they intend to increase the investment in east-Asia.
3、The quality of these products is not good，we couldn’t bank on selling them at higher price.
4、The dress is characterized by bright color and fashion style.
5、Now，businessmen must direct more marketing activities forward satisfying consumers’ wants.
L8
1、Marketing research is the process of systematically gathering、recording and analyzing data。
The obtained information is available to decision makers.
2、Making a preliminary investigation is very suited to determine the characteristics of (existed)marketing problem.
3、According to the reports，many local government officials were involved in the bribe case.
4、Only these information are analyzed carefully，then whether to enter the market or not could be decided.
5、The government allows these firms to invest abroad and encourage them to earn more profit.
6、The success of the firm’s marketing efforts in large sense relies on(enough)financial resources and accuracy of sales forecast.
L9
1、The policy of reform and opening provides a very good chance for the development of the enterprises in our country.
2、Other than me，there is n’t anyone else.
3、Acted as the factories sales agent，the firm is active to perform all kinds of promotion activities in order to increase the sales of the products.
4、This year ,the central bank lowered the interest of loan enabling many state-owned enterprises to ease their debts burden.
5、If a product is priced too high，many potential buyers may be lost.
L10
1、O nly senior officials have access to the president.
2、W e will go on fighting，never succumb to the enemy.
3、S he induced her mother to buy the necklace for her as she wanted it.
4、A lthough he never studied in university，he is viewed as a expert in the field.
5、A ll the staffs of the firm must bear in mind“Only by competition，the firm’s products can have larger market share。
”
L11
1、B y taking advantage of local rich natural resources，they have led a well-off life.
2、O n “How to try the ca se？”Mr. Johnson differs greatly from Mr. Tom.
3、R egardless of the objection of the leader，he finished the experiment finally.
4、I n July，the expenses of the firm accounted for 60% of the incomes.
5、T he battle originated in the competition between two tribes.
6、T he firm found it difficult to compete with the bigger firm on selling same products.
L12
1、T elemarketing was the fastest-growing sales medium of the 1980’s.Only this firm employed over 500 telemarketers。
2、E ven if recruited marketer s don’t have experience in telemarketing，at least they should have certain sales potential.
3、A t last they figured out a promotion strategy of increasing sales.
4、M ore than 100 years ago American business people adopted the marketing strategy of profit through volume.
5、T he first firm to implement successfully the profit though volume strategy had the opportunity to reap enormous profits，but it also was confronted with the challenge of the potential competitors.。