W18 BEC writing 剑桥商务英语写作
剑桥商务英语中级作文
剑桥商务英语中级作文题目, Exploring Market Expansion Strategies for XYZ Company。
Introduction:In today’s dynamic business landscape, the quest for market expansion remains a paramount objective for companies seeking sustained growth and competitiveness. This essay delves into strategic considerations and approaches for XYZ Company to explore and penetrate new markets effectively.Understanding Market Dynamics:Before delving into expansion strategies, it is imperative for XYZ Company to conduct comprehensive market research. Understanding market dynamics involves analyzing consumer preferences, socio-economic factors, regulatory frameworks, and competitor landscapes. By discerning marketintricacies, XYZ can tailor its strategies to capitalize on emerging opportunities while mitigating potential risks.Identifying Target Markets:Having gained insights into market dynamics, XYZ Company should identify target markets that align with its product offerings and organizational objectives. This entails evaluating factors such as market size, growth potential, purchasing power, and cultural nuances. By prioritizing target markets based on strategic relevance, XYZ can allocate resources efficiently and maximize returns on investment.Market Entry Strategies:XYZ Company can adopt various market entry strategies depending on the nature of target markets and competitive dynamics. For instance, in mature markets with established competitors, a strategic partnership or acquisition may facilitate market entry and expedite growth. Conversely, in emerging markets characterized by regulatory complexities,a joint venture or franchising arrangement could provide local expertise and mitigate entry barriers. Additionally, leveraging digital platforms and e-commerce channels can enhance market accessibility and enable rapid scalability across diverse geographies.Building Strategic Alliances:Strategic alliances play a pivotal role in facilitating market expansion for XYZ Company. By forging partnerships with distributors, suppliers, or local businesses, XYZ can leverage existing networks and tap into market insights. Collaborative ventures enable cost-sharing, risk mitigation, and accelerated market penetration. Moreover, alliances foster synergies and innovation through knowledge exchange and resource pooling, thereby enhancing XY Z’s competitive positioning in target markets.Localization and Adaptation:Successful market expansion hinges on the ability to localize products, services, and marketing strategies toresonate with target audiences. XYZ Company must demonstrate cultural sensitivity and adaptability by tailoring offerings to meet local preferences, languages, and regulatory requirements. Localization efforts encompass product customization, branding strategies, and customer engagement initiatives aimed at fostering brand loyalty and affinity within diverse market segments.Continuous Evaluation and Adaptation:Market expansion is an iterative process that necessitates continuous evaluation and adaptation. XYZ Company should establish key performance indicators (KPIs) to monitor the effectiveness of expansion strategies and identify areas for improvement. By soliciting feedback from customers, partners, and internal stakeholders, XYZ can glean valuable insights to refine its approach and optimize resource allocation. Agility and flexibility are imperative in responding to evolving market dynamics and competitive pressures.Conclusion:In conclusion, market expansion presents both opportunities and challenges for XYZ Company. Byundertaking thorough market research, identifying target markets, and deploying appropriate entry strategies, XYZcan unlock growth potential and enhance its globalfootprint. Strategic alliances, localization efforts, and continuous evaluation are essential pillars of a successful expansion strategy. With prudent planning and execution, XYZ Company can navigate market complexities and achieve sustainable growth in an increasingly competitive landscape.。
BEC剑桥商务英语初级写作范文
BEC剑桥商务英语初级写作范文There are several reasons why I prefer to study online rather than in a traditional classroom setting. Firstly, online learning offers flexibility in terms of time and location. I can access the course materials and complete assignments at my own convenience, which is perfect for someone with a busy schedule like mine. Additionally, I have the opportunity to study from the comfort of my own home, which eliminates the need for commuting.Another advantage of online learning is the ability to have personalized learning experiences. In a traditional classroom, the teacher is often focused on the needs of the entire class, but in an online environment, I can choose to focus on the topics that interest me the most. I can also set my own pace for learning, as I can review materials as many times as needed until I fully understand the concepts.Furthermore, online learning provides access to a wide range of resources and opportunities for collaboration. Through online discussion forums and virtual study groups, I can engage with fellow learners from around the world, which enhances my understanding of different perspectives and cultures. Additionally, online platforms often offer supplementary resources such as videos, interactive quizzes, and downloadable materials, which further enrich my learning experience.In conclusion, online learning offers flexibility, personalization, and access to a range of resources that make it a preferred choice for me. It allows me to learn at my own pace and convenience, while also providing opportunities for collaboration and a diverse learning experience.。
剑桥商务英语中级写作范文汇总
剑桥商务英语中级写作范文汇总为了让大家更好的准备商务英语BEC考试,给大家整理了剑桥商务英语中级写作范文,下面就和大家分享,来欣赏一下吧。
剑桥商务英语中级写作范文(1)PART ONETo all graphics staff:Sales have fallen recently because, although our packaging is functional, it is unattractive. I think we should develop new and appealing designs. Could you please attend a meeting in the boardroom at 10.00 am tomorrow to discuss this matter? (43 words)PART TWOMr. Lui, Sales Production PersonnelI am sorry that I may be unable to meet at the times arranged on Tuesday and Wednesday, as I shall now be having urgent discussions with an important visitor from Singapore. Ourdiscussions should last two days, but, if they can be squeezed into less time, I may be able to meet the Production Personnel as previously arranged. However, I shall try to let you know by 5.00 pm on Tuesday afternoon and, if necessary, arrange another time for our meeting. In any case, since I shall definitely be busy on Tuesday afternoon, I wonder if I might now see Mr. Luis at 9.00 am on Thursday.剑桥商务英语中级写作范文(2)PART ONETO: ALL Section HeadsThere are eight vacancies on training courses being given in Mary and June. The courses provide useful training for junior staff in computers, time management and other aspects of modem office work.. could you kindly recommend suitable staff?(42words) PART TWODear Ms WuWith reference to our company’s exhibition and presentations at the world Trade Center on June 7, I wish to inform you of certain changes which we hope can be made. As the number of participants has increased from 60 to 98, we wonder if we can useLecture Hall’A’ as ‘B’ will be too small. In addition, since two speakers are now unable to attend, we shall require only 2 Seminar Rooms instead of the 4booked. Finally, is it possible to provide 7.45 pm? I do hope these changes will not inconvenience you.Thank you very much.剑桥商务英语中级写作范文(3).Choosing retail premises to rentLocationLength of contract【词汇短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】观点阐述:Well, it seems to me that…….That’s true, but on the other hand…..追加观点:That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted businessenvironment is most desired, and a long-term contract will ensure the retailer’s sustainable develop ment.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.剑桥商务英语中级写作范文(4)WHAT IS IMPORTANT WHEN ……?Deciding on packaging for productsImageProduction process【词汇短语】包装材料wrapper,packaging material 不可再生资源non-renewable resources包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的,表明的superficial【句型点击】自然过渡:How shall I put it? 怎么说呢?Actually…..That’s just how I see it …..个人观点:Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.剑桥商务英语中级写作范文(5)WHAT IS IMPORTANT WHEN ……?Considering a career changeFurther study or trainingOpportunities for future promotion【词汇短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income。
剑桥商务英语(BEC)高级写作讲义
CAMBRIDGE BUSINESS ENGLISH CERTIFICATEHIGHERBEC高级写作讲义目录一.BEC考试概述二.BEC高级写作概述三.Part One写作(概述与方式)四.Part Two写作(概述)五.Part Two (Report写作方式)六.Part Two (Proposal写作方式)七.Part Two (Letter 写作方式)八.总结一.BEC考试概述剑桥商务英语(Cambridge Business English Certificate):简称为BEC考试,是英国剑桥大学考试委员会专门为非英语母语国家的人员进行国际商务活动需要而设计的。
该证书由于其颁发机构的权威性,在欧洲大多数国家的商业企业部门获得认可,作为确认证书持有者英语能力证明的首选证书。
也是在所有举办该项考试的国家和地区求职的“通行证”。
在一些国家,许多大学要求获得BEC3(第三级)证书者才能获得工商管理硕士(MBA)学位或参加学位课程学习。
BEC考试特点:1.BEC考试报名不受年龄、性别、职业、地区、学历等限制,任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。
2.BEC考试测试考生在听、说、读、写四个方面的语言交际能力,着重考察学生的应用能力与接受能力,并对考生的能力概况做出较全面、客观的评价。
3.BEC考试分为三级,BEC1为初级语言水平考试,难度相当于我国大学英语四级,就剑桥英语考试系列来说,它介于入门英语考试(Key English Test)和初级英语考试(Preliminary English Test)之间;BEC2介于我国大学英语四、六级之间,相当于剑桥第一证书英语考试(First Certificate in English);BEC3介于我国大学英语六级和英语专业八级之间,相当于剑桥熟练英语证书考试(Certificate of Proficiency in English)。
BEC商务英语初级写作范文
BEC商务英语初级写作范文商务英语初级写作范文(1):询价信Dear Sir or Madam,I am writing to inquire about the prices and availability of the products your company offers.I have recently started a small online business and I am interested in purchasing a range of office supplies, including pens, notebooks, and staplers. I would like to know if you have these items in stock and what the current prices are.Could you also provide information on any discounts or deals that may be available for bulk orders? I am looking to purchase a large quantity of these items on a regular basis, so any cost savings would be greatly appreciated.In addition, please let me know what the payment methods are and if there are any additional charges for shipping. I am located in XYZ city and would like to know if you offer delivery to this area.I would be grateful if you could send me a detailed price list along with any necessary order forms or catalogs. This will allow me to assess whether your products meet my requirements and make an informed decision about purchasing from your company.Thank you for your attention to this matter. I look forward to hearing from you soon with the requested information.Yours faithfully,[Your Name][Your Company Name][Contact Information]商务英语初级写作范文(2):感谢信Dear Mr. Johnson,I am writing to express my sincere gratitude for the wonderful service I received during my recent visit to your hotel.From the moment I arrived, the staff at your hotel went above and beyond to ensure that my stay was comfortable and enjoyable. The receptionist was warm and welcoming, and the concierge was incredibly helpful in providing recommendations for local attractions and restaurants.The housekeeping staff did an excellent job of keeping my room clean and well-stocked, and the restaurant staff provided prompt and attentive service during breakfast and dinner.I was particularly impressed with the level of professionalism displayed by your staff. They were always courteous and willing to assist with any request I had. It is clear that you have a well-trained and dedicated team working at your establishment.I would like to commend your hotel for its high standards of service and hospitality. It was truly a pleasure to stay at your establishment, and I will definitely recommend it to friends and colleagues who plan on visiting the area.Once again, thank you for providing such a positive experience. I look forward to staying at your hotel again in the future.Yours sincerely,[Your Name][Your Company Name][Contact Information]商务英语初级写作范文(3):申请信Dear Hiring Manager,I am writing to apply for the position of Marketing Assistant advertised on your company's website.I recently graduated with a Bachelor's degree in Business Administration, with a focus on Marketing. During my time at university, I completed internships at two different marketing agencies, where I gained practical experience in market research, campaign development, and social media management.I am particularly interested in working for your company because of its strong reputation in the industry and its commitment to innovation. I believe that my creativity and attention to detail would make me an asset to your marketing team.In addition to my academic and professional experience, I am also proficient in a range of marketing software, including Adobe Creative Cloud and Google Analytics. I am a fast learner and have the ability to quickly adapt to new technologies and tools.I am confident that my skills and qualifications make me a strong candidate for this position. I would welcome the opportunity to discuss how my experience aligns with your company's needs in more detail.Thank you for considering my application. I look forward to the possibility of working with you in the future.Yours sincerely,[Your Name][Contact Information]。
剑桥商务英语中级写作范文
剑桥商务英语中级写作范文剑桥商务英语中级(BEC Vantage)是一种流行的商务英语考试,是许多国家的企业、学校和机构选择的一种认可的英语语言技能测试。
BEC Vantage 要求 Test takers 完成听力、阅读、写作任务和口语任务四项能力,针对商务实践中的实际应用,考验学生的商务英语水平。
下面,我们将分享几篇商务英语中级写作范文,以帮助那些正在准备BEC Vantage考试的学生提高他们的写作技巧。
1. 商务报告题目:如何解决部门间的沟通及协调问题由于每个团队都有独立的目标和分工,企业中的部门之间存在沟通和协调的问题。
下面的商务报告提供了一些有针对性的解决方案。
尊敬的总经理,这是有关如何解决部门间沟通协调问题的报告,为此我们对公司内的不同部门进行了调查。
以下是我们提出的解决方案:1. 采用线上沟通工具。
公司可以投入更多的资金来购买顶尖的在线工具,与此同时也需要给员工提供更好的网络学习资源,引导他们熟练使用这些工具。
这将极大地改善部门间的沟通效果。
2. 加强部门间的协调。
建议企业设立一个协调员,次要任务是在所有部门之间协调与促进沟通。
这位协调员将负责收集所有部门之间的信息,并与相关部门进行沟通,从而更好地协调业务。
3. 资源共享。
每个部门通常都有自己的资源,需要考虑是否可以共享这些资源,以节约成本和提高效率。
每个部门的领导人必须确定资源共享的准则,以确保共享的资源不与部门的其他职责冲突。
通过采用这些方法和策略,我们可以解决企业中部门间的沟通和协调问题,提高公司的商业运营效率,减轻压力并改善员工效率。
2. 商务信函题目:感谢信在商业领域,感谢信是非常常见的一种信函,通常用于表达谢意,或者展示感恩之心。
下面是一封感谢客户的信,可以作为商务信函范文学习。
尊敬的XXX:感谢您对我们商业改进的帮助和支持。
正是由于您的信任和支持,我们的公司在过去的几年里得以茁壮成长,获得了良好的市场份额,并将业务延伸到了全球多个国家和地区。
bec中级商务英语作文模板
bec中级商务英语作文模板BEC Intermediate Business English Writing Template。
Title: The Importance of Effective Communication in Business。
Introduction:Effective communication is essential in the business world. It plays a crucial role in the success of a company and its employees. In this article, we will explore the importance of effective communication in business and how it can impact various aspects of an organization.Body:1. Building Relationships:Effective communication is vital for building and maintaining relationships with clients, customers, and other stakeholders. Good communication helps in understanding their needs, addressing their concerns, and building trust and loyalty. It also fosters a positive working environment, which is essential for employee satisfaction and productivity.2. Enhancing Productivity:Clear and concise communication within an organization can lead to improved productivity. When employees understand their roles and responsibilities, as well as the goals and expectations of the company, they can work more efficiently. Effective communication also ensures that everyone is on the same page, reducing the likelihood of misunderstandings and errors.3. Problem-Solving:In business, problems and conflicts are inevitable. However, effective communication can help in resolving these issues in a timely and efficient manner. Whenemployees feel comfortable expressing their concerns and ideas, it can lead to innovative solutions and a more collaborative work environment.4. Decision Making:Clear communication is essential for effective decision-making. When important information is communicated clearly and accurately, it enables managers and leaders to make informed decisions that are in the best interest of the company. It also allows for feedback and input from employees, which can lead to more well-rounded decisions.5. Managing Change:In today's fast-paced business environment, change is constant. Effective communication is crucial in managing change within an organization. When employees are informed about upcoming changes and the reasons behind them, it can reduce resistance and increase acceptance. Open and transparent communication about change can also help in maintaining morale and motivation.6. Customer Service:Effective communication is the cornerstone of good customer service. Whether it's through phone calls, emails, or face-to-face interactions, clear and professional communication with customers is essential for building a positive reputation and retaining their business. It also helps in resolving any issues or complaints in a satisfactory manner.Conclusion:In conclusion, effective communication is a fundamental aspect of business success. It impacts various areas of an organization, from building relationships and enhancing productivity to problem-solving and decision-making. By prioritizing clear and open communication, businesses can create a positive and productive work environment, as well as build strong relationships with customers and stakeholders. Therefore, it is crucial for companies to invest in improving their communication skills and practices.。
剑桥商务英语高级写作
剑桥商务英语高级写作In the realm of business English, the Cambridge Business English Certificate (BEC) Higher exam stands as a prestigious milestone. The writing section, particularly, demands a high level of proficiency, encompassing both clarity and precision. This article aims to provide a comprehensive guide for candidates preparing for the BEC Higher writing section, focusing on key strategies, common pitfalls, and practical tips to ace this challenging component.**Understanding the Format**The BEC Higher writing section typically consists of three tasks: a letter writing task, a report writing task, and a proposal or essay writing task. Each task requires a distinct approach and attention to specific formatting and structural elements.**1. Letter Writing**Letters in a business context should be formal, direct, and concise. They should follow a standard business letter format, including a heading, date, address, salutation,body, closing, and signature. When writing a business letter, it is important to identify the purpose of the letter clearly and structure the content accordingly. Use appropriate language and tone, and ensure that all information is presented in a logical and organized manner. **2. Report Writing**Reports are a common form of communication in the business world. They are used to present information, analyze data, and make recommendations. When writing a report, it is essential to structure the content in a clear and logical manner, including an introduction, main body, and conclusion. Use tables, charts, and graphs to present data visually and make it easier to understand. Ensure that the language used is professional and objective, avoiding colloquialisms or informal expressions.**3. Proposal or Essay Writing**The proposal or essay writing task requires candidates to present an argument or solution to a given problem. This task demands critical thinking, analytical skills, and the ability to persuade the reader. When writing a proposal or essay, it is crucial to identify a clear position orargument and support it with evidence and examples. Use transitional words and phrases to connect ideas andmaintain a logical flow. Avoiding grammar and spellingerrors is also crucial to ensure a professional impression. **Common Pitfalls to Avoid**In the BEC Higher writing section, there are several common pitfalls that candidates should avoid. Firstly,failing to plan and organize the content can lead to a disjointed and incoherent text. Secondly, using informal language or colloquialisms can detract from the professionalism of the writing. Additionally, ignoring the specific requirements of each task can result in a poorly executed response. Lastly, not proofreading and editing the writing can lead to grammar and spelling errors, which can significantly impact the overall impression.**Practical Tips for Success**To excel in the BEC Higher writing section, candidates can follow these practical tips. Firstly, practice writing regularly to improve their fluency and confidence. Secondly, familiarize yourself with the different writing tasks and understand the specific requirements of each. Thirdly, readsample answers and learn from their structure, language,and tone. Fourthly, pay attention to grammar and spelling, and use tools like dictionaries and grammar checkers to ensure accuracy. Finally, allocate enough time for planning, writing, and proofreading to ensure a well-executed response.In conclusion, the BEC Higher writing section requiresa high level of proficiency and attention to detail. By understanding the format, avoiding common pitfalls, and following practical tips, candidates can ace this challenging component and achieve their desired results. With dedication and practice, success in the BEC Higher exam is achievable.。
BEC剑桥商务英语写作范文:求职信
BEC剑桥商务英语写作范文:求职信导读:本文BEC剑桥商务英语写作范文:求职信,仅供参考,如果觉得很不错,欢迎点评和分享。
Directions: For this part, you are allowed 30 minutes to write a letter applying for a position of a company. You should write at least 120 words according to the outline given below in Chinese:1、申请职位,2、简要介绍自己的情况,3、期待回信。
范文:Dear Sir or MadamI am senior from the Department of Business Administration of Beijing University. I am writing the letter in purpose of applying for admission into your esteemed institution/your recently advertised position for a staff member.I am sure that I am qualified for it. First, enclosed with this letter is my resume, which further details my previous academic qualifications and work experience. Second, not only do my qualifications and experience make me a perfect candidate for it, my cheerful personality is well suited to studying in your prestigious university/working as a staff member. Last, my hobbies include sports and music.Words fail me when I try to express my heartfelt gratitude to the help you rendered me. Your prompt and favorable attention to my inqquiry would be highly appreciated.Yours sincerely,Li Ming。
剑桥商务英语中级写作范文
剑桥商务英语中级写作范文为了让大家更好的预备商务英语BEC考试,我给大家整理了剑桥商务英语中级写作范文,下面我就和大家共享,来观赏一下吧。
剑桥商务英语中级写作范文(1)PART ONEI have just heard that an important client is visiting Shanghai next week. He cannot re-arrange his visit, and it is important we meet for discussions. Could we postpone my visit to your office until the week commencing 5 September?(40 words)Part twoAlthough Nikko tractors are average in price, the people in the survey considered our tractors cheaper. They also commented highly on the standard of servicing we provide. However, the quality and reliability of Nikon tractors were rated much higher than ours, and I recommend working on methods of making our tractors more robust and less prone to mechanical failure. Moreover, since Nikon tractors were considered more attractive in appearance, I suggest experimenting with new designs for our next model. Above all, people were impressed by the availability, particularly in some of the northern rural areas.剑桥商务英语中级写作范文(2)WHAT IS IMPORTANT WHEN ……?Exporting goods or services for the first timePersonal contactsProfessional advice【词汇短语】个人交往personal contact 质量检查quality inspection商业信用commercial integrity 互利mutual profit商业原则approach to business 不变的宗旨permanent principles 【句型点击】……..conclude business with….. …..与…….做成生意……..can do no harm……..is the soul of an enterprise……..is no exception….【参考范例】If you are in the exporting business for the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you have to put quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is thereforepreferred if contracts are honored and commercial integrity is maintained. It is a permanent principle.剑桥商务英语中级写作范文(3)WHAT IS IMPORTANT WHEN ……?Choosing transport for a business tripConvenienceCost-effectiveness【词汇短语】一揽子交易package deal 动身时间departure time优待票excursion pass 途中转机、转车stop over宾馆预订hotel reservation 晚点delay【句型点击】……other things being equal 同等条件下It is not uncommon to …. 很常见…… to seal the deal with 与…..谈妥某事…… without any doubt….【参考范例】When choosing a transport for a business trip, convenience shouldcome first. I mean, other things being equal, you should choose the one that takes your minimal effort. In business world, time is money. You don’t want delayed departure time or unexpected stop-over on the way. At the same time, it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly,cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our choice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.剑桥商务英语中级写作范文(4)WHAT IS IMPORTANT WHEN ……?Aiming for promotionQuality of performanceCompany loyalty【词汇短语】由……负责be in charge of 热忱的enthusiastic重要的,关键的crucial 细小的工作small errands长期的long-range 价值merit剑桥商务英语中级写作范文(5)PART ONEBecause of shortage of space, employees have put heavy boxes near fire doors. There should be access to fire doors as workers must leave the building quickly if there is a fire. Fire doors should be unblocked and obstructions removed.(40words)PART TWOThis year the company has made a profit of RMB67 million compared with RMB33million last year. This profit has result largely from a reduction of RMB27 million in expenditure, achieved because of two factors; first, the lower cost of raw materials and secondly more efficient methods of production. Moreover, although sales in the home market have fallen, international sales have more than compensated for this fall. It is thought that sales in the home market have been poor because of the difficult economic situation in our country. In view of this, it is recommended that the company tries to identify more markets abroad and increase its exports.管理的administrative 监督supervise【句型点击】That is to say…..It is very crucial to………..is known to all【参考范例】If you are aiming for a promotion, primarily, you should show a satisfactory performance. That is to say, if you want to be in charge of something, you start from small errands and show your long-range merits.You have to show people what you are capable of. This is very crucial. Secondly, demonstrate your loyalty to the company, because no manager wants an outstanding but undependable to take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challenge that others fear to take, and then, your professional skills would be known to all. The last point, try to build an easy-going and enthusiastic personality. A brilliant yet not welcomed employee is definitely not qualified for a promotion.。
剑桥商务英语BEC中级写作
剑桥商务英语BEC中级写作剑桥商务英语BEC中级写作模板The way to learn a language is to practice speaking it as often as possible. 以下是店铺为大家搜索整理的剑桥商务英语BEC中级写作模板,希望对正在关注的您有所帮助!商务便条商务便条一般有四个组成部分:日期、称呼、正文、签名。
一些公司有印好的便条笺。
如:例:让秘书通知推迟约会分类:1 告知信息 inform2 布置安排 arrange3 征求意见 request4 询问信息 enquire5 求助申请 apply6 推荐建议 suggest* asking staff to use only the new name after that time.收购与兼并 merger and aquisition范文:As a result of our merger with Mason&Co., the name of our company will be changed MasonGolding. Please start to use the new name on 1 March 2006. You are reminded that only the new name can be used from then on.remind/ advise总结:告知用词tell notify mention express inform explain note report adviseI am writing to tell/inform you that…..I am writing to explain…. (tell your boss why you cannot attend)I am writing to express (my regret)例题You are the training manager of a company which has won a large export order. You have been asked to organise foreign language training for some of your staff.Write a memo to staff:explaining why the courses are necessarysaying which members of staff should attendannouncing when the courses will startWrite 40-50 words on a separate sheet.[范文]To: All staffFrom: the Training ManagerDate: 1 March 2005Subject: A Foreign Language Training CourseI was asked to organise a foreign language training course because of the large export order we received recently. It will start on 15 March and will last 2 weeks. Those who will deal with orders should attend this course.2. 布置安排类· You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.· Write a memo of 40-50 words to your secretary:· telling her who you are going to see and when· asking her to book flight tickets and accommodation· telling her what work you would like her to do in yo ur absence.· Write on your Answer Sheet.subsidiary, parent company, holding company, affiliate, branch, headquarters, representative office范文:I need to have an urgent meeting with Pierre Blanco of our Paris office tomorrow. Please book a return ticket to Paris and a hotel room for me as soon as possible. During my absence, please keep me informed of the progress of the project. If there is anything urgent, give me a phone call.注意口气:比较open the door;please open the door;could you please open the door?I would be grateful if you could open the door for me.I would appreciate it if you could open the door.[例文]You are the manager of a small export company. Peter Watson, an important client, is visiting your company for threedays from 22 October.Write a note of 40-50 words to your secretary:Asking her to book a hotel roomSaying where the hotel should beGiving her the dates[范文]比较下面三篇作文,注意内容点和语气的区别。
剑桥商务英语(BEC)高级写作讲义
CAMBRIDGE BUSINESS ENGLISH CERTIFICATEHIGHERBEC高级写作讲义目录一.BEC考试概述二.BEC高级写作概述三.Part One写作(概述与方式) 四.Part Two写作(概述)五.Part Two (Report写作方式) 六.Part Two (Proposal写作方式) 七.Part Two (Letter 写作方式) 八.总结一.BEC考试概述剑桥商务英语(Cambridge Business English Certificate):简称为BEC考试,是英国剑桥大学考试委员会专门为非英语母语国家的人员进行国际商务活动需要而设计的。
该证书由于其颁发机构的权威性,在欧洲大多数国家的商业企业部门获得认可,作为确认证书持有者英语能力证明的首选证书。
也是在所有举办该项考试的国家和地区求职的“通行证”。
在一些国家,许多大学要求获得BEC3(第三级)证书者才能获得工商管理硕士(MBA)学位或参加学位课程学习。
BEC考试特点:1.BEC考试报名不受年龄、性别、职业、地区、学历等限制,任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。
2.BEC考试测试考生在听、说、读、写四个方面的语言交际能力,着重考察学生的应用能力与接受能力,并对考生的能力概况做出较全面、客观的评价。
3.BEC考试分为三级,BEC1为初级语言水平考试,难度相当于我国大学英语四级,就剑桥英语考试系列来说,它介于入门英语考试(Key English Test)和初级英语考试(Preliminary English Test)之间;BEC2介于我国大学英语四、六级之间,相当于剑桥第一证书英语考试(First Certificate in English);BEC3介于我国大学英语六级和英语专业八级之间,相当于剑桥熟练英语证书考试(Certificate of Proficiency in English)。
剑桥商务英语(BEC)段落写作训练(五)
剑桥商务英语(BEC)段落写作训练(五)第一篇:剑桥商务英语(BEC)段落写作训练(五)剑桥商务英语(BEC)段落写作训练(五)14)ON MAKING FRIENDSAs a human being, one can hardly do without friend.It is because one is not only an individual, but also a social being as well.There are times when one needs to turn to someone for help or comfort.It is because life is full of disappointment, sorrow, loneliness and sorrows.In today's competitive society, no one can cope everything by himself.There are many kinds of friends.Some are just our playmates, some for show-off, but true friends are those you can count on when faced with difficulties.There is a well-known saying “Friend in need is friend indeed”.If your friends turn a cold shoulder to you or even turn against you when you are having troubles, he/she is not your genuine friend.Therefore, I prefer staying with those friends who are helpful, trusting, encouraging and loyal.Being selective and knowing that they can stay by my side when I need them is the most important principle in friend-choosing.15)As technology has greatly excelled, the mobile phone market is getting larger and larger.According to a survey, as high as 40% people in a coast city in China have already owned mobile phones.There are certain reasons why people prefer mobile phones.As shown in the chart, nearly over 95% people put convenience in the first place.Following that, about 80% of people state that a mobile phone is most helpful in emergency situations.It is true that mobile phones have brought much convenience to people's daily life.It makes life much easier.You don't have to wait around for a phone call, you can contact people wherever you are, and thus itcan be more productive.It may help you or even save your life in emergency cases.Of course, there are many other advantages too...Honestly, there are certain hazards by using mobile phones.Many people have realized some of them.It is shown that nearly over 95% people admit that they have to spend much of their money on it's bills.Thus, if used improperly, it can increase some people's economical burden.Apart from that, over 60% people state that it may do harm to people's health.However, not many people, only about 20%, have realized that the wasted batteries would be harmful to the environment.Mobile phones, in my opinion, will continue to be seen and will only be seen more and more as technology advances.When they are appropriately used, the benefits will be greater, more helpful and more important.第二篇:剑桥商务英语(BEC)考试内容剑桥商务英语(BEC)考试内容总体内容:考试分两个阶段进行。
剑桥商务英语中级大作文
剑桥商务英语中级大作文Cambridge Business English Intermediate Writing Task: Write an essay on the impact of technology on business communication.The Impact of Technology on Business Communication。
In today's fast-paced and interconnected world, technology has revolutionized the way businesses communicate. From emails to video conferences, the use of technology has transformed the way businesses interact with their customers, partners, and employees. In this essay, we will explore the impact of technology on business communication and discuss its implications for the future.One of the most significant impacts of technology on business communication is the speed and efficiency with which information can be exchanged. With the advent of email, instant messaging, and other digital communication tools, businesses can now communicate with theirstakeholders in real-time, regardless of their location. This has not only accelerated the pace of decision-making but has also enabled businesses to respond to customer inquiries and concerns more promptly.Furthermore, technology has also facilitated the globalization of business communication. Through video conferencing and online collaboration tools, businesses can now communicate with their international partners and customers as if they were in the same room. This has not only eliminated the barriers of distance but has also enabled businesses to expand their reach and tap into new markets.Moreover, technology has also transformed the way businesses market their products and services. With therise of social media and digital advertising, businesses can now reach their target audience more effectively and at a lower cost. This has not only leveled the playing field for small businesses but has also enabled businesses to personalize their marketing efforts and create more engaging content.However, the impact of technology on business communication is not without its challenges. One of themost significant challenges is the risk of information overload. With the constant stream of emails, messages, and notifications, employees can easily become overwhelmed and struggle to prioritize their tasks. This can not onlyhinder productivity but can also lead to a decline in the quality of communication.Furthermore, the reliance on digital communication has also raised concerns about data security and privacy. With the increasing frequency of cyber-attacks and data breaches, businesses must now invest in robust security measures to protect their sensitive information. This not only requires a significant financial investment but also necessitates a shift in the way businesses approach data management and protection.In conclusion, technology has had a profound impact on business communication, revolutionizing the way businesses interact with their stakeholders. While it has acceleratedthe pace of communication and facilitated the globalization of business, it has also presented challenges such as information overload and data security. As technology continues to evolve, businesses must adapt their communication strategies to leverage its benefits while mitigating its risks.。
BEC考试写作指导:常用商务书信范例3
BEC 考试写作指导:常用商务书信范例 3 We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you.从同行中获悉贵公司贝鲁特复业,生意发展迅速。
雅思写作之商务英语主题范文
雅思写作之商务英语主题范文Title:The Importance of effective Communication in BusinessIn the fast-paced and highly competitive world of business, effective communication is paramount. It is the backbone of any successful enterprise, facilitating the exchange of ideas, information, and instructions between employees, partners, and stakeholders. Without clear and precise communication, businesses face challenges in achieving their objectives and maintaining a strong organizational culture.Communication in business settings is not just about sending and receiving messages; it's about understanding the message behind the words. Body language, tone of voice, and cultural implications are all crucial components of effective communication. For instance, a subtle nod in a meeting might indicate agreement, but it could also be misinterpreted1as disinterest. The same goes for written communication; the choice of words and the tone can have a significant impact on how information is received.Moreover, effective communication is essential in building trust within an organization. When employees feel heard and understood, they are more likely to trust their leaders and colleagues, leading to a more cohesive team. This trust is crucial in times of uncertainty or change, as it helps maintain morale and fosters a sense of unity.In conclusion, effective communication is not just a skill; it is an essential element of business success. It fosters collaboration, clarifies expectations, resolves conflicts, and maintains harmony within an organization. Therefore, businesses must invest in training and development programs that emphasize improving employee communication skills,ensuring that they can convey ideas clearly and respectfully, regardless of the medium or format. By doing so, businesses can build a strong foundation for growth and long-term success.2。
剑桥商务英语写作业
剑桥商务英语写作业Sure, here's a sample assignment for a Cambridge Business English course:Assignment: Business Proposal WritingObjective: To practice writing a formal business proposalthat includes all necessary components and is tailored to a specific business context.Instructions:1. Choose a Business Context: Select a business scenario where a proposal is needed. It could be a new product launch, a service offering, a partnership proposal, or a project proposal.2. Identify the Target Audience: Determine who will be reading your proposal. This could be a potential client, a board of directors, or investors.3. Outline the Proposal: Before writing, create an outline that includes the following sections:- Introduction: Briefly introduce the purpose of the proposal.- Background: Provide context and explain why the proposalis necessary.- Problem Statement: Clearly define the problem or opportunity that your proposal addresses.- Solution: Describe the solution or product you are proposing.- Benefits: List the benefits that the target audiencewill receive.- Implementation Plan: Outline the steps for implementing the proposal.- Financials: Include a budget or financial projections if applicable.- Conclusion: Summarize the proposal and reiterate its benefits.- Call to Action: End with a clear call to action, such as a request for a meeting or a decision.4. Write the Proposal: Using your outline, write a clear and concise proposal. Ensure that your language is formal and professional.5. Review and Edit: After writing the proposal, review it for clarity, coherence, and grammar. Make sure that the proposal is free of errors and that the message is clear.6. Submit: Submit your proposal to your instructor via email or the course platform by the specified deadline.Grading Criteria:- Clarity and coherence of the proposal: 30%- Completeness of the proposal sections: 30%- Professionalism of language and tone: 20%- Grammar and spelling: 10%- Adherence to the assignment instructions: 10%Deadline: Submit your proposal by 5:00 PM on [insert date].Additional Resources:- [Link to a guide on writing business proposals]- [Link to a template for a business proposal]This assignment is designed to help you apply the skillsyou've learned in the Cambridge Business English course to a practical task. Good luck with your proposal!。
剑桥商务英语作文
剑桥商务英语作文Cambridge Business English Writing。
In today’s globalized world, English has become the dominant language of international business. As a result,it is crucial for professionals to have a strong command of Business English in order to effectively communicate and negotiate with clients and partners from around the world. The Cambridge Business English program is designed to provide individuals with the necessary language skills and cultural understanding to succeed in the international business arena.The Cambridge Business English program offers a comprehensive curriculum that covers a wide range of topics, including business communication, negotiation skills,cross-cultural understanding, and professional writing. The program is designed to be flexible and can be tailored to meet the specific needs of individual learners. Whether you are a beginner looking to improve your basic businessEnglish skills or an experienced professional seeking to enhance your communication and negotiation abilities, the Cambridge Business English program has something to offer.One of the key features of the Cambridge Business English program is its focus on practical, real-world applications. The program includes a variety of interactive activities and case studies that allow learners to apply their language skills in a business context. This hands-on approach helps learners to develop the confidence and fluency they need to succeed in professional settings.In addition to language skills, the Cambridge Business English program also emphasizes the importance of cultural understanding in international business. The program includes modules on cross-cultural communication and etiquette, which are essential for building strong relationships with clients and partners from different cultural backgrounds. By gaining a deeper understanding of cultural norms and expectations, learners are better equipped to navigate the complexities of international business interactions.Another key aspect of the Cambridge Business English program is its focus on professional writing. Effective written communication is essential in the business world, and the program provides learners with the tools and techniques they need to write clear, concise, and persuasive business documents. From emails and reports to proposals and presentations, the program covers a wide range of business writing formats and styles.The Cambridge Business English program is taught by experienced instructors who are experts in the field of business communication. The instructors are dedicated to helping learners achieve their language learning goals and provide personalized feedback and support throughout the program. With their guidance, learners can develop the language skills and confidence they need to succeed in the international business arena.Overall, the Cambridge Business English program is an invaluable resource for professionals who are looking to improve their business English skills. With itscomprehensive curriculum, practical approach, and focus on cultural understanding and professional writing, the program provides learners with the tools and knowledge they need to thrive in the global business environment. Whether you are a business professional, entrepreneur, or student, the Cambridge Business English program can help you achieve your language learning goals and advance your career.。
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E.g.
Please turn to P72, read the fax and do Exercises 1 to 3. 1. The client needs office space for twelve months. 2. The salesperson can meet those needs and also wants to try and sell a little more in addition. 3. The second location offered has these benefits:
› Please refer to E3 on the same page and the
listening script on P138. › Please use the reporting verbs. › Please include a title, details of the meeting, and the problems discussed and the solutions. › Please finish writing in 15 minutes
Please do E3 on P73. 1. Mr. Burr needs warehousing for 18 months. He needs 100 square metres in space, security and parking for at least twenty people, as well as good access. 2. Spacesaver can meet those needs if Mr. Burr takes two spaces of 50 square metres (although this is expensive). However, parking and access are poor.
The end. Thank you! Wish you good luck in all exams!
Memo (M1, M2) Note and message (M3) Report (M4) Minutes (M5) Email(M1, M6, M9) Fax (proposal) (M7) Letter(M8)
Please turn to P53 and do E4.
ห้องสมุดไป่ตู้
Useful expressions: As an interesting alternative, you might wish to consider… 还有个有意思的选择,您也许可以考虑…… It has the following features… 它有下列特点…… Please consider this possibility and note… 请考虑这种可能性并注意…… I would suggest a prompt decision… 我想建议您尽快做决定…… I look forward to hearing from you. 盼早日回复
3. Spacesaver is more positive about the warehouse at Circular Storage because there is 100 square metre’s space. It’s also cheaper and has good access and parking as well as security. The only drawback is that the warehouse isn’t as central so the proposal to Mr. Burr will have to convince him that the benefits outweigh this problem.
› Offices on the same floor › Wonderful views › More convenient than the other location for transport › Suitable parking facilities
Read the fax again and pay attention to the layout and the language .
E4, P73 Imagine you are the salesperson for Spacesaver. Write a fax to Mr. Burr. Propose the alternative location. Use the layout and expressions from the proposal in E1, P72.
Useful expressions: Thank yo for your order... 感谢您……的订单 Further to your request... 关于您……的要求,…… I’d like to mention that I can also… 我想提的是我还可以…… Please note… 请注意……