剑桥商务英语中级模拟67

模拟试题(二)

PART ONE

Questions 1-7

·Look at the statements below and the text on mobile advertising on the opposite page.

·Which section (A, B, C or D) does each statement 1-7 refer to?

·For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet.

·You will need to use some of these letters more than once. 1．Customers are rewarded in return for text message advertisements

on their mobile phones.

2．At present, mobile ads take a small share of the advertising industry.

3．Some people are very optimistic about the future of mobile advertising.

4．Mobile phones are more accessible to people than computers are. 5．If mobile ads turn out successful in Britain, other European markets will be encouraged to do the same thing.

6．Mobile advertising has a remarkable advantage of targeting exactly its customers.

7．Internet is the newest means of making advertisements.

Mobile Advertising The Next Big Thing

A．Advertising on mobile phones is a tiny business. Last year

spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as

advertising's promised land. It is destined, some say, to replace not only internet advertising, the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business. B．The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.

C．Yet the biggest selling point of mobile ads is what marketing

types call‘relevance’. Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers

use mobile firms' profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber's habits. D．In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free

text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day.

To sign up for the service, customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ' Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,' says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.

PART TWO

Questions 8-12

·Read the article below about the shortage of talent in Asia. ·Choose the best sentence from the opposite page to fill each of the gaps.

·For each gap 8-12, mark one letter (A-G).

·Do not use any letter more than once.

·There is one extra letter which you do not need to use.

Asia's Skills Shortage

It seems odd. In the world's most populous region the biggest problem facing employers is a shortage of people.

Asia has more than half the planet's inhabitants and is home to many

of the world's fastest-growing economies. But some businesses are being forced to reconsider just how quickly they will be able to grow, because they cannot find enough people with the skills they need.

In a recent survey, 600 Chief executives of multinational companies with businesses across Asia were interviewed. (8) It was their

second-biggest headache in Japan (after cultural differences) and the fourth-biggest in India (after problems with infrastructure, bureaucracy and wage inflation). Across almost every industry and sector it was the same.

Old Asia-hands may find it easy to understand why there is such concern. The region's rapid economic growth has fished out the pool

of available talent, they would say. (9) Recent growth in many parts

of Asia has been so great that it has rapidly transformed the type of skills needed by businesses. Schools and universities have been

unable to keep up.

This is especially true for professional staff. Airlines are one example. Many new carriers are setting up and airlines are offering more services to meet demand.(10) According to Alteon Training, the commercial-pilot training arm of Boeing, India has fewer than 3000