综合商务英语教程第三册Unit 1

Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
• V. Speaking
• C. Some people think that, to be
ethical in business is to take social responsibility. Do you agree with that? Why or why not?
• VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• You are an employee of a company
specializing in artificial fertilizer. Your company runs well but has caused serious environmental problems because of the chemical ingredients. Write a proposal to the manager to state the importance of business ethics and give some feasible suggestions on improving this situation with the help of structures and the sample above.
• a. someone who starts a new business or
arranges business deals in order to make money
• b. to be effective or successful • c. use this to say what usually happens • d. a choice or judgment you make after a
• V. Speaking
• B. Work in pairs. Access a company you
are familiar with from the perspective of business ethics. You can talk about either the one you are favor of or the one you think is not ethical. The following points could be of use.
you might think; it's actually easier than some of the day-to-day business challenges you face. The keys to _______an ethical company are accountability, _______, and information transparency. Ethics must focus on you and the people you work with, so_____ an ethical corporation makes the goal easier to achieve. ________behavior is important to your business success. It simply requires that you follow your best _______ instincts, even in areas that don't appear to involve moral issues.
•
III. Reading
• Discussion
• • • Anthony Burns, CEO of Ryder systems, once said,
“Conducting your business in a socially responsible way is good business. It means that you can attract better employees and that customers will know what you stand for and like you for reading article, how do you
understand this quote?
• IV. Language Focus
• Sentences beginning with here/there/only • Full inversion • There are three proposals on the table. • Here come the shareholders of our company. • Partial inversion • Only yesterday did the company realize the importance of good
• Welfare system • Environmental protection • Responsible for the customers • Responsible for the shareholders • Responsible for the suppliers • Charity
• B. Complete the following paragraph with the appropriate
forms of the given words.
• run honest moral structure responsibility ethical • • Creating and sustaining an_______ corporation isn't as difficult as
• A. Work in pairs. You are running a
business, so how will you do to make a difference in business ethics? Why?
• For instance: I will adopt advanced
technology equipment. This will help to reduce the waste and pollution. Then I can make profits as well as protect the environment. At the same time the shareholders interests are ensured.
综合商务英语教程 第三册 Unit 1 Business Ethics
Time 3*90’
Outline: Focus I. lead-in II. Vocabulary Building III. Reading IV. Language Focus V. Speaking VI. Writing
III. Reading
• A. You are going to read an article about
business ethics. Skim the article quickly to decide whether the following aspects are mentioned or not?
is as good as people say it is, whether it works, or whether it is true
• g. moral rules or principles of behavior
for deciding what is right and wrong
II. Vocabulary Building
period of discussion or thought
• e. the process of doing something,
especially in order to achieve a particular thing
• f. a way of finding out whether something
of a business?
• 4) How can a company create competitive advantages
and reach ethical objectives?
• 5) What does unethical behaviour mean for a business?
questions.
• 1) Why do organizations consider setting ethical
objectives?
• 2) What are the steps for developing the ethical policy? • 3) Do employees have to accept the ethical expectations
• a. code of practice b. commitment to ethical
objectives
• c. public support d. ethical thinking e.
contingency plans
III. Reading
• Read the article again, and answer the following
welfare system.
• • Only through analysis will we find ways to solve the problem. • Only after he failed did he begin to think about business ethics.
• V. Speaking