315消费者日 英语新词

315消费者日：盘点一下和购物有关的新词
Retro shopping is to compare prices for an item after you've already purchased it.
在看到一样特别让自己心动的东西时，你可能会不顾一切地把它买下来，但是买完之后，又害怕自己买亏了，于是忍不住和其他商店的价格进行一番比对，这就是retro shopping（购物反刍）。

Example:
Carrie couldn't resist buying that Manolo Blahnik heels as soon as she saw it. After a little retro shopping, she was thrilled to realize she also got a great deal on it.
凯莉一眼看到那双马诺洛高跟鞋就忍不住把它买了下来。

在进行了一番价格比对后，她惊喜地发现自己买得很值。

Backseat buyer is a person who gets excited over other people's future or current purchases. Backseat buyer enjoys helping other person choose stuff as much as buying something for himself/herself. Usually an enthusiastic shopper for themselves as well. It can also be used as an adjective and verb.
“后座购物者”会因为他人即将要购买或现在要购买东西而感到兴奋。

他们喜欢帮助别人挑选东西，对他们而言，帮别人购物和给自己购物一样快乐。

他们自己通常也是狂热的购物者。

“后座购物者”的动词形式是“后座购物”，即backseat buying。

Example:
Whenever I think about getting a new gadget, my father goes backseat buyer.
每当我想买一个新玩意儿，我爸总是要做我的“后座购物者”。

If you don't stop backseat buying right now I'm going to smack you.
如果你再不马上停止“后座购物”，我就要给你一巴掌了。

Holiday package anxiety refers to freaking-out over that special online purchase that's supposed to be delivered before Christmas.
“节日包裹焦虑症”指的是因为没收到本该在圣诞节前送到的某件网购物品而感到焦虑不安
的心理。

Example:
Husband: Why are you so on the edge this week?
丈夫：你这周为什么这么烦躁？
Wife: I'm waiting for Suzy's Christmas Gift to be delivered. I think I have HPA - Holiday Package Anxiety. According to Fed Ex, it's been in Philadelphia for 4 days. I knew I should have purchased her gift on Black Friday!
妻子：我一直在等苏茜的圣诞礼物送来。

我想我得了“节日包裹焦虑症”。

联邦快递说，货物已经到费城4天了。

早知道我在“黑色星期五”就该把她的礼物买好的！
“Entry lux” or “entry luxe” refers to the entry level class of luxury goods. They are priced relatively lowly to allo w people of limited means to “enter” the luxury market.
时下，乐于购买轻奢品的轻奢主义已经成为一种流行的生活方式。

轻奢品价格相对适中，但却能满足人们对大牌的喜爱和对高品位的追求。

轻奢品就是入门级奢侈品，英文表达是entry lux。

Example:
People who love luxury goods but could not afford them can satisfy themselves with entry lux. They could enjoy a life of exquisite taste without having to spend a lot of money.
那些喜爱但买不起奢侈品的人可以通过购买轻奢品来满足自己。

他们不需要花很多钱就可以享受高品位的生活。

Shopping boyfriend, a new career, refers to a man who is hired to accompany a woman on a shopping trip.
陪购男友是个新职业，是指那些被女人雇用、陪伴女人购物的临时男伴。

Example:
A shopping boyfriend is always happy to take his female client around, helps her pick her outfits, and wait patiently outside the change rooms — does all the things men don't like about shopping.
陪购男友总是会很乐意地带着他的女主顾到处逛，帮她挑选衣服，并在更衣室外耐心等待——总之，他愿意做男人在购物中不喜欢做的一切事情。

Deshopper is a person who buys something with the specific intention of using it and later returning it to the shop for a full refund.
在许多发达国家，退货比你想象的要容易得多，你买了任何东西，只要没有太大损坏，在一个月内都可以退，而且售货员基本也不会问你什么。

正因为如此，有些人就钻这个空子，买来用用就退掉，这种人就叫作deshoppers。

Example:
Typical deshopping activities include the purchase, copying and subsequent return of CDs and DVDs, perhaps claiming that they did not play properly, or buying a dress to wear once to a party and later returning it for a full refund, sometimes even replacing the original price tags.
买完就退者的典型行为包括购买、拷贝CD或DVD之后归还商家，声称光盘不能正常播放，或买了一条裙子，穿着这条裙子去参加了一次派对，然后要求全款退货，有时候甚至还会更换原有的价格标签。

Although most of the retailers are aware of deshopping, few have taken steps to update return policies, due to the risk of customer defection in today's highly competitive environment. Key traits of deshoppers were the tendency to brag about deshopping victories to friends, and the perception that returning goods for a full refund was like
'winning a battle' against retailers.
尽管大多数零售商都意识到这种行为的存在，但很少人会去修改退货政策，因为在当前竞争激烈的环境中，商家害怕这会导致客户流失。

买完就退者的主要特征有喜欢向朋友炫耀自己买完就退的战绩，而且当他们全款退货后，他们会觉得像打赢了一场针对零售商的战争。

Pop-up retail, also known as pop-up store/shop or flash retailing, is a trend of opening short-term sales spaces popular in America and Europe.
“快闪商店”（英文表达为pop-up retail或pop-up store/shop或flash retailing）是在短时间内开张的一种商店，在欧美很流行
Example:
A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves "popping up" one day, then disappearing anywhere from one day to several weeks later.
“快闪商店”的店铺是临时租用的，今天这个店铺在做样品特卖，明天晚上可能就在举行私人鸡尾酒会了。

某一天突然开张的“快闪商店”，在一天或几周后就会消失得无影无踪。

Showrooming is the practice of going to a conventional store to look at a product and then buying it online for a cheaper price.
Showrooming指先到传统实体店查看某件商品，然后到网上以较低的价格将该商品购入的行为，我们可以称之为“先逛店后网购”。

There are certain things we may want to see before we buy, because any written description or image on the web, no matter how detailed, is just no substitute for looking at the real thing. This is where showrooming kicks in. We pop down to our local
bricks-and-mortar retailer who has spent precious time and money displaying products in an appealing way, and check the thing out. If satisfied, we then go home and buy said item from an online retailer, who can give us a much better deal because it doesn't have the costly overheads associated with displaying products for consumers to examine.
我们在购买某些产品之前总希望能亲眼看一下，因为无论网上的文字描述和图片展示多么详尽，仍然无法代替亲眼看到实物的体验。

于是，“先逛店后网购”就出现了。

我们跑到当地的实体店去查看想买的那件商品，这些实体店都是商家花了大量时间和资金精心布置的。

如果我们对商品满意，就回家从网络零售商那里将其买下，因为网络零售商不用在陈列商品方面有额外成本支出，所以我们的成交价格会比实体店低很多。

Monitor shopping is another form of window shopping, except that instead of wandering in stores, all you have to do is to log on to a shopping website. You’re online only browsing, not looking for anything in particular because you can’t afford it or you don’t need any of them, but you enjoy looking anyway. Maybe you’ll save something in your favorites or shopping cart for when you do have money.
Monitor shopping（字面意思为“浏览器购物”）是“只逛不买”（window shopping）的另一种形式，只不过你闲逛的地方不再是实体商店，而是购物网站，即“只浏览不购物”。

你登陆各类购物网站只是为了过过眼瘾，而不一定要买什么东西，因为你可能买不起或者根本不需要那些东西。

不过单纯的浏览过程已经让你很享受了。

或许你会把看中的一些东西放入收藏夹或购物车等着以后有钱了再买。

For example:
I have been monitor shopping the whole afternoon, my neck is killing me now.
我一下午都在购物网站闲逛，现在脖子疼得要命。

Chinsumer, a blend of Chinese and consumer, refers to generous Chinese consumers who spend a lot on brand name products when travelling abroad.
Chinsumer，就是Chinese(中国人)与consumer(消费者)的合成词，可以翻译为“中国购物狂”，指出国旅游时出手大方，购置各类名牌商品的中国消费者。

Due to strong purchasing power, products of luxury brands like Burberry, LV and Gucci bought by Chinese consumers account for one third of the total sales volume in the industry.
由于中国顾客消费能力很强，中国人所消费的Burberry、LV、Gucci等大牌奢侈品占整个奢侈品行业销售额的三分之一。

According to analysis, Chinese has become the biggest buyer in British luxury market, taking the place of Russian and Arabian.
有分析指出，中国人已经取代俄罗斯人和阿拉伯人，成为英国奢侈品消费市场的最大买家。

Retail therapy is shopping with the primary purpose of improving the buyer's mood or disposition. Often seen in people during periods of depression or transition, it is normally a short-lived habit. Items purchased during periods of retail therapy are sometimes referred to as "comfort buys".
“购物疗法”指为了调整情绪或精神状态而进行的购物行为。

这种情况多发于情绪沮丧或调整期，一般不会持续太长时间。

这期间购买的物品有时被叫做“安慰购买品”。

Cyber model, or ma dou in Chinese, is an emerging occupation amid a boom in the country's online shopping. Cyber models do not strut the catwalk. They pose for pictures that get posted online for stores to showcase their products.
网络模特，又称“麻豆”，是随着国内网购潮流的兴起而出现的一个新兴职业。

她们工作时不用像专业模特那样走猫步，而是为网店产品的展示做图片模特。

To become a cyber model, you don't necessarily have to be tall and thin with long legs like the profess ionals. Having a pretty face and being able to pose vivaciously like a “girl next door” are most important.
做“麻豆”不一定要像职业模特那样腿部细长、身材高挑；有张漂亮脸蛋，然后能够摆出活泼可爱的“邻家女孩”造型才是最重要的。

The models are mostly college students or white-collar workers, whose employers are mainly small online clothing stores operating on a shoestring budget.
选择做“麻豆”的多数是大学生或白领，而她们的雇主则主要是小本经营的网络服装店老板。

TRANSUMERS(blend of transient and consumer) are big-spending travelers. They are consumers who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the current, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible…
Transumer（transient和consumer两个词的合成形式）指旅途中大量购物的游客。

他们这样的消费者倾向于一种时刻变换的生活方式，不在乎自己是否能永远占有某物。

相对于固定不变的东西，他们更迷恋现时的短时间的满足，并力图拥有尽可能多的经历和故事……
Transumer们都信奉“不求天长地久，但求曾经拥有”，他们害怕被物质所束缚而失去自己心灵的自由，希望能够充分地享受人生。

旅途中任何一个可以购物的地方他们都不会放过；即使是在机场做短暂的逗留，他们也会到机场的各色小店狠狠地消费一把。

对于transumer来说，昨天已经成为过去，明天是不确定的，只有今天才是最宝贵的。

活在当下，尽情消费就是旅游购物狂们的人生信条。