牛津高中英语模块四第一单元Reading课件

牛津高中英语模块四第一单元 Reading课件
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Read the article quickly and answer. 1. What do ads try to persuade people
to do?
To buy a product or service, or to believe in an idea.
about health, safety and we can learn a
or any other
lot by following the
problem that affects advice they give.
public welfare
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Types of ads
Examples
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2. What does PSA stand for?
Public service advertisements. 3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.
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5. __f___ 6. __g____ 7. __e____ 8. __a____
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Read the e-mail in Part E and complete it.
Answers:
1. __d_e_a_l_i_n_g_w__i_th__ 2. ____c_o_m__m__e_n_t_s___ 3. ___p_r_o_m_o_t_e_____ 4. ______f_o_o_l_______ 5. ____e_v_e_n_i_f_____ 6. ____c_h_e_a_t_e_d______ 7. ___c_a_m__p_a_ig_n_s___ 8. ______b_e_n__e_fi_t____
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2. What is the major distinction between
commercial advertisement and PSAs?
A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
Commerci ‘Bright-Teeth fights bad breath!’
al ads
‘You are proud of your cooking, so shouldn’t you buy the very freshest
food?’
PSAs
‘Yes to life, no to drugs’
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Types of ads
Commercia l ads
Differences
Purposes
Validity
to promote a product or service
They are not altogether innocent.
PSAs
to educate people They are helpful
promote a product or service. F 3. PSAs are only found in newspapers
and on TV.
F
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4. PSAs and commercial ads use
some of the same methods.
T
5. Commercial ads can often give us
and facts that develop or support the
details, conclusion.
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Work in pairs or groups. Fill in the blanks
according to the text (P2-3).
Types of ads
2. What is the best PSA you have ever seen? Why do you think it is so good?
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3. Does advertising play a positive or
negative role in our daily life? List your reasons and find suppotion about how to
live our lives.
F
• An ad warning people against
smoking is an example of PSA.
T
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Read the article one more and find
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返回目录
• What is expository writing meant to do?
It is meant to introduce you to basic information on a topic. • What is its basic format? Introduction of the subject, examples
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3. Why are some of the advertisements
clever according to the article?
Because even if an ad does not lie, it
does not mean it is altogether innocent. 4. When did China begin a nationwide
‘Knowledge changes life’
‘Project Hope---- educating every child’
‘When you smoke cigarettes, you are
slowly killing yourself’
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返回目录
1. Do you think young people are easily persuaded by ads? Why or why not?
返回目录
Read the article again and decide whether
the following sentences are true or false.
1. Most people are not aware of how
many ads are around them. T 2. Advertisements are always meant to
public, and by following the advice in
PSAs, we can often learn a lot.
第十一页，共22页。
Match the new words with their meaning in Part D.
Answers:
1. __h___ 2. ___c___ 3. ____b__ 4. _____d_
answers to the following questions.
1. Where are advertisements usually
found? They are usually found in newspapers
and magazine, on the Internet, radio
and television.
public service advertising campaign? China began the campaign in 1996.
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5. Why should we follow the advice in
PSAs?
Because PSAs are meant to benefit the
Similarities
Places found Methods used
Commercial ads PSAs
• newspapers,
• magazines, • the Internet, • radio, • television
• clever language
• attractive pictures
谢谢
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examples for your opinion.
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Homework
• Do Parts A1 and A2 on Page 90 of the Workbook.
• Do Part A on Page 94 of the Workbook.
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