卖包包的SWOT分析

• Weaknesses Our company has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. Our company has a strong presence in the hometown--Changsha with more than three quarters of our shops located in the home market. Business risk is very high. Our company is dependant on a main competitive advantage, the retail of bags. So the development to diversify into other sectors is slow.
engths • Our Corporation is a very profitable company, earning in excess of $ 50,000,000 in 2012. It is a globe brand built upon a reputation for fine products and services. It has many subbranches in the whole nation. The company is a respected employer that values its workforce. The welfare is also good .For example, the stuffs can have a rest at weekends, and the salary is satisfactory. Every year ,our company organize the stuffs to travel .All the stuffs have strong ethical values and an ethical mission statement as follows, Our company is committed to a role of environmental leadership in all facets of our business
• Threats • There are many branches. The competition is very fierce. Maybe in the future another more attractive type will appear .This is a potential threat. The second threat is that the cost of materials is rising, so we need another substitute material.
• Opportunities • With the advance of our society ,people is keen on pursuing something fashionable .When these people ,especially the young people ,have some new clothes or some modern shoes ,they will want to buy a suitable bag. Going out with a bag has been a popular tendency. Due to high demand, we have a good chance to speed up the creative development of our company.