新东方BEC笔记中级口语
新东方商务英语BEC中级口语精选讲义（六）
Ⅰ Life English Talking about time 1. How are we doing for time? Do we have time for that? How much time do we have left? Are we on schedule? Do we have time? Are we making good time? 2. Times flies by too quickly. Time passes by too swiftly. Time waits for no man. Enjoy life while you’re still young. Don’t miss any opportunity. Don’t pass up any good chances. 3. Time is important. Time is valuable. Time is precious. Do as much as you can every day. Take every opportunity and chance given to you. Don’t waste any time. Ⅱ Presentation Topics Motivating staff WHAT IS IMPORTANT WHEN…? MOTIVATING STAFF l FINANCIAL BENEFITS l CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN…? INTRODUCING A REWARD SYSTEM FOR STAFF l PURPOSE OF THE REWARD SYSTEM l TYPES OF REWARD OFFERED WHAT IS IMPORTANT WHEN…? AIMING TO REDUCE STAFF TURNOVER l FINANCIAL INCENTIVES l CAREER STRUCTURE Key points: Financial benefits; Career development/structure; reduce staff turnover Financial Benefits: Managers, company owners and supervisors have always been frustrated and bewildered by employees with little or no motivation. Staff always want reward for their contribution to the company and what they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored. The job that the staff are doing is not always interesting, or the working environment may not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with…. Career development/structure: Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities. Good educational background is not the only element that the future employers will take into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions. Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting. So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market. Ⅲ Business Dialogue 1) Negotiating a Job Offer Employer: would you consider an offer of $56,000 per year? Ms. Wilson: What kind of benefits are talking about? Employer: Our standard package includes health insurance, two weeks vacation and a company car. Ms. Wilson: Are these things negotiable? Employer: Uh…not normally. What do you have in mind ? Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days. Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary? Ms. Wilson: possibly. What do you have in mind ? 2) Employee Pay Raise Boss: You have done an excellent job this year and we are pleased with the results. Employee: I am glad that you have been happy with my performance. Boss: As a result of your performance, we happy to offer you the position of manager. Employee: Does this title come with an increase in salary? Boss: Yes, it does. Employee: Can you give me the specifics? Boss: Your monthly gross salary will increase by $500. Employee: That sounds fair. 3) Asking for a Raise Mr. White: So, tell me: what makes you think we should give you a raise? Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable jobs get paid more than I do. Mr. White: Salaries are confidential; how do you know how much money these “other people” make? Miss Small: Well, I’ve noticed all the new cars around here, for one thing. Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more. Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I were being paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning much more. Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to get approved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. And I’ll try to arrange some sort of compensation for any future overtime. Miss Small: That would be very good of you, Mr. White. 4) Asking for a Raise Martin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making. Mr. Smith: What are you basing this information on? Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing. Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship. Martin: I wish the same. As such, I hope you will seriously consider a pay increase. Mr. Smith: Let me take this up with the Director and get back to you immediately. Ⅳ Conversation Notes 注意： 1. 考试中不要说 “Pardon?” 2. Never say “sorry” in examination! 3. 没听清可⽤以下说法 I don’t quite understand you. Would you explain it a little bit for me? I am not sure what you are getting at. Would you express it in another way?。
(完整版)BEC中级口语晨读素材
1.1真题及答题思路(Authentic testing items & answer cues)(1)Can you tell me something about yourself?（这是第一部分考试经常出现的一个问题。
面对这样的问题，考生的回答应该包括如下信息：your name, your age, your occupation (or your school and major) and your personality.）Sample answer for your reference:Well, my name is Zhang Peng. I’m twenty-one years old.I’m now studying in Dalian Maritime University towards a bachelor degree (of engineering / of science / of arts), majoring in navigation / marine engineering /physics / English. I think I’m an out-going person; I love making friends.(2)What kind of person would you say you are?（问及个人性格特点的问题也是一个常问见问题。
该问题的各种不同措辞及若干关于个人性格特点描述的常用形容词，详见2.3.1的讲解）Sample answer for your reference:I’m always trying to be optimistic, no matter what kind of difficulty I have met with. And I sup pose I’m confident and positive, always working hard and sparing no effort to achieve my goals. Also I’m a person with a strong will and an independent mind. But that sometimes leads me to being impulsive, not calm enough, which is one of my major drawbacks.(3)Can you tell me something about your friends?（这个问题要求考生描述一下自己的朋友，考生可以考虑从朋友的数量、如何相识、朋友的性格、共同爱好等方面作答。
bec中级口语总结
bec中级口语总结EntertainingVenueWhen we choose the venue, we should consider how important is the client to us, and take his or her characters into consideration. If the client is quiet, then a concert is a good choice.Otherwise you can take your client to the sports event.Cultural differencesBe familiar with client’s manners and customs can show our respect for others. For example, when we talk to a Japanese do not use the color green, because they treat green as the symbol of misfortune. And don’t have mutton during a business dinner with a Japanese.Types of activitiesDifferent clients for different activities. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event , and so on.CostIt is depend on the nature of the transaction or the size of the deal. Consider the profit issue.If the company is expecting to make big profits out of a specific client, it should at least put in proportional investment to entertain its clients. Information about the clientThe activities that you choose will constitute a part of the first impression that you will give to your clients. So you should be careful when choosing the type of activities. You need to consider the client’s age, educational and cultural backgrounds and do some research about you clients’ characters and hobbies.Company personnel involvedThe staff we select to meet customers should have appropriate skills as well as sufficient experiences. Fluent oral English is needed when we meet a foreign customer, and he or she must have the abilities to handle the emergency.A formal mealYou should always end up all kind of activities with having a formal meal. Activities are just the warming-up activities for the key matter-business. After a whole day or a few days’entertainment, you may find the distance between the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.New equipmentPrice and discountsDiscounting is common in business. Even if you are buying only one piece of furniture, you can still expect to receive about a 30% discount off. As the volume of your purchase increases, the discount should continue to increase to nearly half the original price。
新东方BEC笔记中级口语
新东方BEC笔记中级口语_经典史上最牛英语口语学习法：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋在线英语，可免费体验全部外教一对一课程：Chapter 1*地下室：basement 地下储藏用的屋子cellar 地窖underground room 地下室国内英语考试体系1．Academic English ：CET-4 CET-6 PETSBand-4 Band-82．Living English：TOEFL IELTS3．Working English：BEC TOEICBEC简介及概况1． BEC分为三个等级（1） Preliminary * Preliminary：基本的，（2）初级的 e.g. Preliminary Market Research（3） Vantage * 我们所学是 BECV，（4）是学习英语过程中的intermediate 水平。
（5） Higher2． BEC对学生的重大影响BEC is unique.BEC sets me different from others / other human beings.BEC raises my confidence.BEC is the secret of my success.此组句式可替换使用，可以形容对你意义深远的一件物品，一段经历或是一个特殊的人。
NOTES：如果用在某人身上，应把第一句改为：You are special in my heart!3． BEC口语课堂风格与授课方式：I love words.I love sentences.I am just crazy about the beautiful sentence patterns.They are all my wealth.4． BEC=Business English Certificate* 谈成一笔交易：finalize a deal / cut a deal* 在考试的时候不要苛求写出 earth shaking articles* 注意英语中表达同一意思可有多种表达方法：e.g. yes, sure, why not, certainlydiploma, degree, bachelor degree, master degreeBEC口语考试形式5．基本形式如下页表。
新东方BEC学习笔记
y时间：2010/ 7/13 地点：北京万泉河中学讲述人：Sam 记录人：Linda主题：BEC听力，剑2—text 1BEC考试时间：BCE高级——11月20日，中级——12月4日，初级——11月27日BEC：B--business（多积累）E--English（feel）N.S.--210/min C--certificate (做真题)考试安排：reading——60min 5道大题，阅读难在时间不够！（时间概念）词汇量，语法，复合句，从句。
writing——45min 写作难在审题不清（前5-10分钟审题）listening——40minspeaking——14min*声音是语言的祖宗，拼写是语言的标本Sam老师关于听力的八点建议1,accept the fact that you're not going to understand everything 2,keep cool even if you continue to not understand for a long time3,don't translate into your native language4,listen for key words and contacts.5,Try to listen at the right level6,Make a note of something7,Try to listen regularly8,Listen to what interests you每堂课必掌握的二十个单词：1，Money（x）换用为：cash （flow）“we are short of cash.”currency 货币，currency situation货币形式fund 资（基）金，mutual fundsCapital资本：the money that can make money.本息：the capital and interest创业资本：start-up capital2，assistant sales assistant personal assistant/P.A.Accounting assistant assistant manager副经理assist+ant职位account +antconsult+ant3，scale ①wage scales 工资等级②on a large scale 规模③time scale 时标*注意区别scale和skill的发音。
新东方中级口译内部讲义笔记5
1)This is because most Chinese companies keep to the bottom-up, the top down and then bottom-updecision-making principle which involves many people at different levels. 这是因为大部分中国企业坚持垂直的管理模式/原则，这要涉及到很多层面上的很多人员2)No one at corporate was asking the right questions. It was completely hands-off management , a runawaytrain.公司层面没有人在真正的管事，完全是放任自流的管理，是一匹脱缰的野马。
3)The new entrepreneurial culture encourages the “loose and tight”environment. That is to combine tightcontrols with max individual authority to allow entrepreneurship to flourish without the culture edging into chaos.新的企业文化提倡张弛有度的企业环境，也就是将严格的控管和最大限度的个人权限结合，从而使企业家精神/才能/创业精神能够充分发挥，同时企业文化也不至陷入混乱1，理解亚洲国家---1）我们要学会如何理解陌生的文化习俗，礼仪规范we shall learn to interpret different cultures , customs and etiquette patterns.2）作为企业的领导人，CEO必须能理解会计数据。
As CEO of the company, you should interpret the accounting data.3）眼下由于SARS的肆虐，我们必须进行大规模的宣传教育，这样潜在病人就可以理解自己的症状given the SARS outbreak/epidemic/plague, we need to launch an educational campaign, thus the potential patients can interpret their symptoms. (latent 病情潜伏的)2，我们准备增进与亚洲和---合作we are /stand ready to step cooperation with Asian countries. (be prepared to do通常表示不好的，诸如我们不准备接受讨价还价we are not prepared for any counter-bid/bargaining) 1）加强我们的相互信任和合作build up our mutual trust and cooperation3，制定了相关的法律make/formulate relevant laws1）台了一系列措施。
（完整word版）上海新东方中级口译笔记
（完整word版）上海新东方中级口译笔记新东方中级口译笔记:口译(1)Notice:1、vocabulary 2、Model Sentence 3、Shorthand（略）4、Chinese一、Geremonial Speeches1、welcome/reception/thanks/apology/wishesA:title:president总统，总裁，大学校长Chairman主席，董事长CEO/CFO headmaster中小学校长vice副premier总理(社会主义国家) Chancellor(德) prime (minister部长)首相(英) managing代理mayor市长Your Honor阁下Your Excellency殿下representative 代表participant与会代表B:Expression of emotion:on behalf of,representing谨代表express,extend表达staff员工board 董事会crew机组人员，船员，球员faculty师资队伍delegation代表团sincere，cordial,heartfelt 诚挚的，由衷的authentic,gunuine真挚的hospitality热情好客gracious盛情的Model Sentence:On behalf of (sb), I'd like to express (emotion) to (sb) (1)for sth. (2)who on the occasion of,at the joyous moment of值此之际2、Making ToastMS:(1)May I propose a toast(2)May I ask you to join me in a toast(3)May I aske you to raise your glasses to.. toCheers!3、Confenrencesiminar,symposium专题讨论panel discussion小组讨论MS:(1)I regard it as my great pleasure/honor/privilege(2)It's my great honor(3)I'm honored to introduce you Mr.(title),who is delivering/addressing a speech on the topic of (sth).二、Politics1、International PoliticsA:Displomacy;B:cooperation (1)Economy/Trade (2)Environmenal Protection (3)anti-terrorismstatesman政治家politician政客ambassador大使embassy大使馆sovereignty主权territory 领土/空/海integrity完整declaim谴责interfere with干涉safe guard捍卫internal affairs内政state affairs国事stand/stance立场persistent一贯坚持的advocate,call for主张difference 分歧clash,conflict冲突friction磨擦contradiction矛盾hegemony霸权主义power politics 强权政治10个短语:相互理解，相互尊重，相互信任，相互平等，互惠互利mutual understanding, respect, trust, equality, benefits 求同存异seek commonground while putting aside differences 和睦相处，睦邻友好，与邻为伴，与人为善good neighbour policy(harmonius 和谐coexistence)MS:插入语subject,( ),v. object (1)which (2)doing (3)n. (4)with n.doing (5)adj./adv.(6)because/when/if (7)noun/prep phrase (8)n.+(1)-(7)WORDS(ADD):与会来宾guest present 光临participation,presence,attandance 业绩achievement 永久的everlasting,permanent,eternal,immortal 稳定stability,tranquility 国际大都市cosmopolitan city,cosmopolis 大都会metropolitan city,metropolis 活力energy,dynamism,dynamics,vigor 热情enthusiasm,zeal 多样性diversity 举国同庆national celebration 良辰佳时good time 事业有成good career 吉祥如意luck 高度礼仪utmost courtesy 非凡的extraordinary 改革开放reform and opening up 计划经济planned economy 广阔的extensive 前景prospect 万能词：most,gorgeous新东方中级口译笔记:口译(2)HW:1、离江苏省著名旅游城市苏州仅40公里之遥的古镇周庄被称之为“东方威尼斯”，每年以其典型的江南水乡的景色吸引着无数海内外游客纷至沓来。
新东方bec中级口语讲义
BEC口语讲义Part 1 Interview:Sample ScenariosInterlocuter: Good morning. My name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yeah.I: Thank you. Now, first of all, we‘d like to know something about each of you. Ms A, can you tell me a bit about yourself.A.My pleasure. As you know, my name is A. I‘m from Jiangsu Province. I‘m nowstudying in OO University. And I‘m majoring in international trade there.I: Thank you. Ms A. Now Ms B, can you tell me something about your ambitions?B: Yes, I am now a student with OO University majoring in business administration.I hope I can get my MBA and join a world famous multinational company. And after I have had enough experience, I am going to start a company of my own.I: Thank you, Ms B. And Ms A, could you tell me about your ambitions?A: A big question for me indeed. I‘ve never thought about it, but I bet I‘ll work towards a CEO of a big multinational corporation. That‘s my goal in life. And that‘s why I am spending so much time on English, business English in particular..I: Mr. A, you say you‘re spending a lot of time on business English. Do you think business English is difficult to learn?A: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.I: How about you, Ms B? Is it difficult for you?B: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.* * * *I: Good morning, my name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yes.I: Thank you. Now, first of all, we‘d like to know something about each of you. Miss A, can you tell me something about your work?A: My pleasure. I‘m working with APC Inc., which is a US-based company. I have worked there for three years on the international marketing side. I must say that it is a very interesting job. I love my job.I: Thank you, Miss A. Now Miss B, can you tell me about your activities outside college?B: Well, I do a lot of interesting things in my spare time. I often go shopping on weekends，something most of the young ladies like me do that in their spare time. And I have worked part time for several big companies. I think, by doing that, I can have some hands-on experience in business. That‘s very important for my future career.I: Thank you, Miss B. And you Miss A, can you tell me about your hometown?A: Hmm…well, my hometown is Nantong. It lies at the mouth of Yangtze River, the longest in China. It has a population of 5 million. There‘s quite some places of historical interests there. And the economy there is growing fast in my hometown. The friendly environment has attracted a lot of investment from overseas.I: Miss B, you said you‘d worked for several companies on a part time basis. Is there any other reason for you to work there apart from obtaining some work experience? B: Yeah. Obviously I can make some extra money from that. You know, my mother is now retrenched. It‘s really not easy for my parents to support me. And I don‘t want to be too heavy a burden for them.I: How about you, Miss A? Are you a part time by any chance?A: Oh, yes. But I don‘t work for companies. I teach several private students. I think teaching is a very interesting job, especially when I see my students are making progress. And just as Miss B said, money is an important consideration for me. So I teach for entertainment as well as for cash.Other possible questions:Life:What‘s your name? Where are you from? Do you think the place you are living in is an ideal place for living? Where do you like to live, in the city or in the countryside? Do you live near here? How did you come here?Work: Where do you work? What kind of work do you like? Who do you work for? What do you like best about your work? What do you think of your present job? What do you think of working at home? Do you like your boss? What kind of boss do you like best?Study: Where do you study? What kind of subjects do you like best? Do you like your school? How do you like exams at school?Hobbies: What do you often go shopping for? Do you like sports? What kind of sports do you like best? Do you think football is more popular in China than before? What are you hobbies? What kind of extracurricular activities do you like best? Why are you interested in golf?* * * *Part 2 Mini-presentation: (1 min preparation, 1 min talk)The structure of a good mini-presentation:I.Introduction: one or two sentences. No need to be very long.There are two ways of starting the question in BEC III ―how to…‘ and ‗the importance of…‘，and BEC II questions always start with ‗what is important when doing something‘So, for ‗how to…‘, you can always start with ‗Well, when it comes to xxing…, quite a number of things can be done.‘or ‗Well, as is known to all, it is very important to…The question is of course – how?‘For ‗ the importance of…‘, you can start with ‗Well, in my view, you should not underestimate the importance of …‘ or ‗Well, as is known to all, it is very important to…The question is of course –why?‘For BEC II, you can start with ‗Well, when it comes to xxing…, several vital factors must be taken into account. ‗ or ‗Well, as we all know, many factors must be considered when…, the questions is of course – which ones?‘Basically, ‗how to…‘ asks about methods, ‗the importance of…‘ asks about benefits, and ‘what is important when…‘ asks about factors to consider.II. Main body: 1st point + development sentences2nd point + development sentences(3rd , 4th points + development sentences) ……During the preparation, you should think of at least two points, in the form of key words or key phrases. Then you make a sentence using the each key word or phrase.There are four common ways to construct a development sentence：1.Explanation of the point : In this way, To put it another way, In other words, That is tosay, …so to speak, …let‘s say2.Stating Reasons : As a result, As a consequence, Consequently, Therefore, Due to, Thanks to,On account of3.Giving Examples: Say, For instance, For example, As a good example, By way of example4.Negative hypothesis : If…notBeginning: First of all, To begin with, For one thing, At the first stage, Initially, The company will begin by…Transition: And, And of course, Then, Besides, On the other hand, But more than that, Not only that, Apart from that, And an other thing, On top of that, What‘s more, Beyond those, But most importantly, But above all, Last but not least, Once…, Having (done)…III. Recapitulation or Conclusion: one or two sentences.All in all, In short, In a word, In brief, To summarise, To sum up, To recap, In conclusion, On the whole, Altogether, In a nutshell, To cut a long story shortYou can use the pattern ‗While there are also other considerations in… I believe the factors mentioned above are the most significant ones. ‗for ‗how to…‘ and ‗what is important…‘ questions. For ‗the importance of…‘, you can use ‗While there are also other arguments why… I believe thereasons mentioned above are the most significant ones. ‗* * * *Sample Mini-presentations:A. III-1. Career Development: how to fill a key vacancyWhen it comes to filling a key vacancy, a company will usually follow the same standard procedure. (开题)It will begin by producing an accurate job description of what it would like the successful candidate to do. （要点1，关键词job description）From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. （发展1，解释）Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. （要点2，关键词recruitment method）This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. （发展2，例子）Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through t he company‘s recruitment processes. （要点3，关键词recruitment processes）This might be interviews, psychometric tests or even hand-writing analysis. （发展3，例子）This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate （要点4，关键词negotiate terms）and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. （发展4，解释）Even though different companies vary somewhat in their efforts to fill open posts, the steps mentioned above are very much the norm rather than the exception in any industry. （结论）B. III-11. Recruitment: the importance of having a good CVWell, in my opinion, you should never underestimate the importance of having a good CV. (开题)To begin with, in the majority of cases, your CV is the employer‘s first impression of you. （要点1，关键词first impression）Your first chance to impress your potential employer, let‘s say. （发展1，解释）As you should remember to your advantage, yo u‘ve got only 30 seconds to leave a positive impression on someone, whether he is a customer or a potential employer. （发展1，解释）But more than that, your CV also showcases your essential skills in order to compete in today‘s job market. （要点2，关键词skills）In other words, it provides an illustration of your skills to organize, summarize, prioritize and present information effectively, say, as well as your linguistic and communicative abilities. （发展2，解释）But above all, a CV, by its very nature, also indicates how your qualification and experience match your employer‘s requirements. （要点3，关键词qualification and experience）In this way, your prospective boss will be able to reach a sound decision on your suitability for the position. （发展3，解释）Even though employers these days use a variety of selection techniques, such as analyzing your handwriting or psychometric tests, a good CV is still the single most important part of any application. （结论）C. II-13. What is important when choosing a new supplier? Prices and discounts, ReputationWell, when it comes to choosing a new supplier, several vital factors must be taken into account.To begin with, I think we must consider the price of goods first. We can compare the prices offered by different suppliers and choose the one which is more reasonable. Because only if we get the supply at lower price can we make profits. Of course, it would be even better if the supplier can offer discounts to regular clients.Another point we should also consider is the location of the su pplier. We‘d better choose one who is not too far away from us. If the supplier is too far away, that will most likely increase the cost of transportation.Besides, it‘s also very important to consider whether the supplier is reliable. We would never choo se those who always deliver their goods late or those who can‘t ensure the quality of goods. Because late delivery may bring heavy loss to us, and quality is the lifeline of any business. Otherwise we may lose our own clients. So in this aspect, we must not make any concessions, and lower prices cannot be a valid mitigating factor.While there are also other considerations in choosing a supplier, such as reputation, means of payment, after-sales service, I believe the factors mentioned above are the most indispensable ones.D. II-36. What is important when choosing business premises to rent? Location, Length of contractWell, as we all know, many factors must be considered when choosing business premises to rent, the questions is of course – which ones?From my point of view, we should first take the location into consideration. Some companies choose to locate in office blocks downtown; some would like to be near the largest concentrations of their target customers. It depends largely upon the type of the company in question. Companies that provide services must be located within easy access. So they usually choose those places where there is convenient transportation.Another important facet to consider is the size of the premises. Nowadays, more and more large companies prefer an open, spacious working floor which allows colleagues to communicate and interact freely. Of course, a small company would not rent the whole floor. That will be a waste of space and an unnecessary cost burden.Last but not least, the length of contract should not be neglected. A fixed-term contract islegally binding and can only serve to make your situation worse in times of recession. Whenever possible, flexible contract arrangement should be preferred.While there are also other considerations in choosing business premises, such as rent and facilities, I believe the factors mentioned above are the most indispensable ones.E. III-7. Career Development: The importance of acquiring a range of skills throughout your careerWell, as is known to all, it is very important for a person to acquire a range of skills in the course of his career. The question is of course – why?When he has a range of skills, first of all, he is obviously more competitive than those who don‘t and therefore has better chances of surviving a downturn. To put it another way, companies are likely to retain highly skilled staff members even when mass layoff is inevitable.And that‘s not the only benefit. A person with a range of skills is more likely t o work his way to the top of the corporate ladder. In most companies, whether or not you have the appropriate skills is a relevant criterion for promotion.On the other hand, it will also be easier for a skilled employee to find a job outside his own company if he is not satisfied with his present job. In this way, acquiring a variety of skills in one‘s career offers more professional mobility.So, when all the benefits are taken into account, no wonder acquisition of skills is taken so seriously nowadays.F. III-8. Career Planning: how to assess the career opportunities provided by different types of companiesWell, when it comes to assessing different career opportunities, several vital factors must be taken into account.First of all, the type of company should be taken into consideration. Different types of firms have their own benefits and challenges. In a multinational company., say, you can learn international business management and culture, and as an icing on the cake, you may have more opportunities to travel abroad. However, English is the working language in multinationals. You have to be very good at English to work there. So state-owned companies may better suit some people.Salary should be another important consideration. As everyone knows, multinational companies usually offer higher salaries. But if you have just graduated from college, you shouldn‘t be too concerned about that. As a new hand, it‘s more important to gain more experience through working rather than earn quick money.After salary, we should not ignore other financial rewards in the form of fringe benefits. Some companies offer housing allowance, car allowance, children‘s education allowance in addition to salaries. Still others provide staff with free health club and cafeteria. And high tech firms often supplement salaries with stock options.Although there are also other considerations in assessing different careeropportunities, such as training, location, and good colleagues, I believe the factors mentioned above are the most indispensable ones.G. III-31. Human Resources: how to select the right staff for promotionWell, as is known to all, it is very important to select the right staff for promotion. The question is of course – how?For one thing, qualification definitely counts a great deal. A good qualification, especially an advanced degree, normally indicates high aptitude and a wide range of knowledge and skills. Even though we often hear clichés like ‗But degrees don‘t mean everything‘, in the real world, qualification actually means a lot.That said, there ARE certain skills and knowledge, or what we call flair, that come only from long-time hands-on experience. So it is only natural that the next thing to consider should be experience. Only by accumulating enough experience can an employee be totally at ease with his duties. Besides, experience can also tell us about his performance, track record, and leadership potential.Well, last but not least, personality should also be a factor in any staffing decision. Different positions require different personal qualities. The highest virtues for an engineer engaged in R & D, for instance, would be meticulousness and creativity. Yet for a sales manager, being energetic and outgoing is much more important because sales managers have to leave a good first impression upon their clients. But for any position, hard-working people are always welcome.So to recap, qualification, experience and personality are the three promotion criteria that we all need to keep in mind.H. III-62. Product Promotion: how to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.Initially, a company needs to show how their product is superior to the local equivalents. Maybe it‘s better quality; maybe it‘s more stylish; maybe it‘s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use.Well, beyond that, if you market a product as something exotic or unusual, say, you‘re bound to attract new clients. As you may also have expe rienced, most people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations.Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking to buy a reliable car, there‘s no better label than ‗made inGermany‘. These national associations can also be exploited at the point o f sale. Playing French music in supermarkets, for example, is proven to improve the sales of French wine.All in all, if you want to successfully promote an imported brand, you need to give your customers a good reason to try something a little bit more exciting than their own home brands.I. III-70. Advertising: the importance of stereotypes in advertisingWell, I‘m very much convinced that you should never underestimate the importance of stereotypes in advertising.First of all, a stereotype is something enduring and easily identifiable to a whole national group. When an Asian audience see Eiffel Tower in an ad, they instantly conjure up the romantic image of Paris at night. And with that in mind, any product associated with French chic, say, cosmetics, perfume, and fashion, will become an easy sell. As another example, the German Audi designers in white lab coats are obviously obsessed with perfection. And so we can guarantee that any product we buy from them is going to be designed to perfection the moment we see this ad.What‘s more, stereotypes can make us feel good about our own value systems or customs. An ad targeted at a British audience might pit a refined Londoner against a brash New Yorker and that‘ll give the impression that the product we‘r e selling is obviously full of taste and discretion. And in this way, stereotypes reinforce the positive qualities in the minds of the viewers.And lastly, stereotypes make good comedy because everybody wants to laugh at other countries and people who are different. A fictitious aboriginal tribe once served as the backdrop for a celebrated cell phone ad. The contrast between the modern and the primitive kept the audience in stitches. And of course, if they‘ve had a laugh, they‘re more likely to remember the advert.So to sum up, stereotypes are useful to advertisers because they‘re basically a shorthand. You‘ve got thirty seconds to get your main selling point across. And with a stereotype you can do that in two.J. III-84. Marketing: the importance of packaging products appropriately In recent years, numerous factors have made packaging an important marketing tool.Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks -- from attracting attention, to describing the product, to making the sale. Among these, the first one is undoubtedly the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. Nowadays, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller‘s last chance to influence buyers. It becomes a ―five-second commercial‖. The renowned Campbell Soup Company, say, estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of$26 million worth of advertising. However, everyone‘s favorite success story on packaging involves the ubiquitous red Coke can. Marketers everywhere have emulated but rarely equaled the marketing power of its simple design. More recently, the picture of a smiling Tiger Woods, the golf guru, appears on the boxes of a certain brand of cereals, apparently to convey an image of fitness, energy, and vitality. The effort has not been wasted – its sales tripled in one year.In brief, while good packaging can serve many practical purposes, it is with its utility in effective product promotion that marketers are primarily concerned.K. III-87. Customer Relations: how to maintain customer interest in a company’s products Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?I think there are several ways to do that. For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.Finally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients‘ interest in our products.L. III-113. Production Development: the importance of R & D to a company To illustrate the importance of research and development to some firms, the level of annual investment in research and development by the top ten listed corporations in the States can serve as a telling indicator: each of these firms typically spends more than $1 billion on research and development per year. The question is, why?First of all, firms invest funds in research and development primarily in order to design new products. F or instance, Procter and Gamble‘s R & D resulted in its two-in-one shampoo and conditioner technology. This new technology has been used in its famous Pantene, Head & Shoulders products, which now enjoy a significant market share in various countries.On the other hand, companies also use R & D to improve the products they already produce. Again, Procter and Gamble has improved the technology of Tide detergent more than seventy times. And not surprisingly, Tide is now the leading detergent in North America.What‘s more, R & D can allow one firm a huge competitive advantage and therefore improve revenue streams dramatically. For example, Pfizer, one of the pharmaceutical titans, has successfully obtained patents for such best selling drugs as Benadryl, Listerine and Viagra. In other words, Pfizer now has the monopoly in these lucrative drugs. This ‗license to print money‘ comes directly from Pfizer‘s R & D activities.In short, firms that spend money on R & D have found to their delight that the benefits almost always exceed the expenses.M. III-130. Health and Safety: the importance of a safe working environment for maintaining staff moraleFirms that create a safe working environment not only prevent injuries but improve the morale of their employees as well. I feel strongly that this is something indispensable for any company.First of all, a safe working environment offers peace of mind to staff members and therefore can significantly motivate staff to enhance a firm‘s productivity. As a result, m any leading firms, such as Intel and GE, now identify workplace safety as one of their main goals. Not surprisingly, these are some of the best performing firms anywhere in the world.What‘s more, a safe environment can reduce the occurrence of workplace a ccidents, which are usually a source of staff dissatisfaction and low trust in the management. Taking safety measures can enhance staff loyalty and, in turn, moral. For instance, Levi Strauss and Co. imposes safety guidelines not only in its US facilities but also in Asian factories where some of its clothes are made. Starbucks, meanwhile, has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries, in an effort to buck against sweatshop-like working conditions. These two companies have been rated highly by their employees.In short, if you want to boost morale among your staff, or to put it in plain words, if you want to see enthusiasm, confidence, or loyalty in your workforce, then safety should have your prior attention.N. III-137. International Business: the importance of a global presence for a company With more mergers and acquisitions than ever before, I think it‘s becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow‘s market place. This presence can give a company many competitive advantages.To begin with, say, it can give access to local market knowledge, which can help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of ―National‘. Only when they switched to ‗Panasonic‘ did the fla t sale become brisk.On top of that, a global presence can spread the risk of doing business. As the saying goes: Don‘t put all your eggs in one basket. If a company sells to more than one market, it can survive a downturn in any one of those markets, tha t‘s something for sure.And if a company becomes truly global, the size of the company means it can realize economies of scale, say, in advertising or distribution or shipping. It can also move its production from country to country and take advantage of the best conditions at any given time.So I think, all in all, when these things are taken into consideration, it‘s quite clear that any company not looking to establish a global presence in the future may not have a future at all.O. III-138. Business Ethics: how to encourage ethical behaviour from employees Figures show that more and more companies are now reporting their ethical performance and it‘s clear, I think, that companies now have to address the issue of ensuring ethical behaviour amongst their staff. The question is of course – how?To begin with, awareness is key. And in order to promote awareness for ethics, the company needs to put ethics high on the training and staff development agenda. The HR department, say, can sponsor some workshops or seminars on business ethics, or even invite some external experts for this purpose.Once these procedures are in place, the company then needs to spell out an official code of ethical practice and ensure that all employees have access to it and can understand it easily. The company then needs to implement an effective and anonymous system of reporting any breaches of this code. Some companies even benchmark their ethical practices against those of industry leaders and see how they‘re doing.I suppose it‘s also vital that companies ensure that their senior managers set a good example, ‗walk and talk‘ so to speak. If they don‘t behave ethically why should staff?All in all, whatever measures a company adopts, it needs to make staff understand why ethics is important not just to the company but also to themselves as well.* * * *BEC II Part 2 questions:Career 职业题1.What is important when looking for a new job? Location, Salary, Good colleaguesSee C, F--Last but not least, good colleagues are not a minor consideration either. As we all know,。
新东方bec中级口语
12． 员工喜欢什么样的福利待遇？
a) 医疗保险，养老保险，年假是必要的福利待遇；
b) 某些福利如奖励性旅游，奖励性现金，公司车，生日礼物等都能够激励员工；
c) 员工希望灵活的福利，如休假可以累积或者折合现金等。
13． 如何激励员工的工作热情？
a) 有竞争性的工资和福利；
6． 你如何看待网络采购和邮购
管理
1. 管理者的责任
2. 管理者的素质
3. 如何做一名出色的部门经理
4. 如何招聘管理者
5. 什么样的管理培训有作用
6. 怎么样提高公司的管理水平
7. 如何处理频繁迟到的员工
8. 如何应对员工的抱怨
9. 如果处理性骚扰问题
10. 如何合理应对加班工作
b) 员工可以获得升职的机会，可以在公司有长远的发展；
c) 舒适的办公条件，公平公开的公司文化
14． 如何减少合格员工的流失？（同上题）
15． 你怎样看待着装规范？
a) 着装规范完全取决于公司的性质，服务性质的公司诸如商店，饭店适合统一着装；
b) 幕后工作的人通常不必统一着装，但是要遵守一定的着装规范，例如穿着正装，不能过分暴露等等。
b) 绩效评估要和工资和奖金挂钩，以调动员工的积极性；
c) 绩效评估尽可能要以客观事实和工作成果为依据，以保证员工认可其公平性。
8． 解雇员工都有哪些注意事项？
a) 因为公司裁员而解雇员工要根据劳动法给予补偿；
b) 因为员工过错而解雇员工要有确凿的证据；
c) 解雇员工是个谨慎的决定，在某些时候，解雇员工比招聘一个员工更为昂贵，所以，招聘到合适的员工是避免解雇的第一步。
新东方BEC中级口语
BEC中级口语BEC教研组许乃夫Part One 试题集锦Conversation Topics 1Asking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (creditcards, cheques, bank transfers)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business tripoverseas?6.Which kind of office would you prefer to work in, cellular or anopen-plan office?7.What do you think of international trade?8.How to deal with customer enquires on the phone?9.Transportation: (What is your usual means of transportation?Compare the various means of transportation)10.Health and safety in the workplace (How to ensure a healthyworking environment for employees? What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environmentprotection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting yourproducts/services? Which form of advertising is most effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time?Conversation Topics 21.What's your name? How do you spell your first name / given name / last name / family name/ surname?2.What work do you do? / What do you study?3.What do you like about your work / studies?4.What do you like doing in your free time? Why?5.What do you remember about your first school?6.Do you enjoy studying English? Why / why not?7.Do you come from a large family or a small one?8.Can you talk something about anyone in your family?9.When you choose a job, do you pay attention to its environment?10.What kind of clothes do you wear when you're at work / college? How do your colthes differ in your free time? Why?11.Can you tell me something about the company / school you now work / study in?12.Tell me sth about transport in your city?13.Do you enjoy watching or doing any sports? Which sport do you find most enjoyable? Why?14.How are you getting along with your colleague / classmate?15.Have you ever been to any parties? Did you enjoy yourself there? Why / why not? 16.How do you entertain your guests / clients?17.If you could travel by any means of transpaort, what would you choose?18.How do you think you will travel to work in 20 years' time?19.Do you have to travel a lot on business? Do you like it?20.Tell me about one of the cities you ever travelled to?21.How did you prepare for this exam?22.How do you prepare for job -interviews?23.How would you describe your personality?24.What is the most important factor when you accept a new job?25.What kind of clothes do you usually buy when you go shopping?26.Do you think that nowadays sales people in supermarkerts are good at selling? How do they promote sales?27.Are there anydifferences between your choice and your parents' when you go shopping?28.What do you think is the decisvie factor to make you buy the goods?29.Is technologyuseful to you in your work / studies?30.Are there any disadvantages in using technology a lot?31.What do you think of the idea of working at home?32.Tell me something about your knowledge of company structure and systems.33.Do you often go shopping? Do you enjoy it? Why / why not?34.Where do you usually go shopping? Why do you go there?35.Which do you prefer. Large department stores or small shops? Why?36.How do you choose the brand to buy?37.Do you complain about the poor service to the management? Why / why not?38.Do you have targets in different stages of your life? Have you achieved them? How do you make progress in achieving them?39.How do you work more effectively?40.What do you think of the future of your company / career / life?41.What will you do to further develop yourself / career? What is your plan in five years? What would you like to be doing in five years' time?1。
BEC商务英语考试中级口语对话集锦
BEC商务英语考试中级口语对话集锦bec的口语是考试的一个重要板块, 为了帮助大家在口语中拿分, 下面小编给大家带来BEC商务英语考试中级口语对话集锦。
BEC商务英语考试中级口语对话集锦11.Go across the street 过马路A: Let’s go across the street for a walk.B: Okay, sounds very nice.A:我们过马路走走吧。
B:好的,这主意不错。
2.Go around the lake 去湖边走走A: Would you like to go around the lake?B: Great idea!A:你想不想去湖边走走?B:好主意!3.How are things going? 怎么样?A: How are things going recently?B: Pretty good.A:近怎么样?B:很好。
4.How is your family? 家里人好吗?A: How is your family?B: They are doing well.A:家里人好吗?B:他们很好。
5.Let’s go and get some fresh air.我们出去呼吸一下新鲜空气吧。
A: After lunch, let’s go and get some fresh air.B: Good idea.A:吃完午饭,我们出去呼吸一下新鲜空气吧。
B:好主意。
BEC商务英语考试中级口语对话集锦2(1)A: We can offer you this in different levels of quality. B: Is there much of a difference in price ?A： Yes , the economy model is about 30% less. B: We’ll take that one .A: 这产品我们有三种不同等级的品质。
(完整word版)上海新东方中级口译笔记
新东方中级口译笔记:口译(1)Notice:1、vocabulary 2、Model Sentence 3、Shorthand（略）4、Chinese一、Geremonial Speeches1、welcome/reception/thanks/apology/wishesA:title:president总统，总裁，大学校长Chairman主席，董事长CEO/CFO headmaster中小学校长vice副premier总理(社会主义国家) Chancellor(德) prime (minister部长)首相(英) managing代理mayor市长Your Honor阁下Your Excellency殿下representative代表participant与会代表B:Expression of emotion:on behalf of,representing谨代表express,extend表达staff员工board 董事会crew机组人员，船员，球员faculty师资队伍delegation代表团sincere，cordial,heartfelt诚挚的，由衷的authentic,gunuine真挚的hospitality热情好客gracious盛情的Model Sentence:On behalf of (sb), I'd like to express (emotion) to (sb) (1)for sth. (2)who on the occasion of,at the joyous moment of值此之际2、Making ToastMS:(1)May I propose a toast(2)May I ask you to join me in a toast(3)May I aske you to raise your glasses to.. toCheers!3、Confenrencesiminar,symposium专题讨论panel discussion小组讨论MS:(1)I regard it as my great pleasure/honor/privilege(2)It's my great honor(3)I'm honored to introduce you Mr.(title),who is delivering/addressing a speech on the topic of (sth).二、Politics1、International PoliticsA:Displomacy;B:cooperation (1)Economy/Trade (2)Environmenal Protection (3)anti-terrorismstatesman政治家politician政客ambassador大使embassy大使馆sovereignty主权territory 领土/空/海integrity完整declaim谴责interfere with干涉safe guard捍卫internal affairs内政state affairs国事stand/stance立场persistent一贯坚持的advocate,call for主张difference 分歧clash,conflict冲突friction磨擦contradiction矛盾hegemony霸权主义power politics 强权政治10个短语:相互理解，相互尊重，相互信任，相互平等，互惠互利mutual understanding, respect, trust, equality, benefits 求同存异seek commonground while putting aside differences 和睦相处，睦邻友好，与邻为伴，与人为善good neighbour policy(harmonius和谐coexistence)MS:插入语subject,( ),v. object (1)which (2)doing (3)n. (4)with n.doing (5)adj./adv.(6)because/when/if (7)noun/prep phrase (8)n.+(1)-(7)WORDS(ADD):与会来宾guest present 光临participation,presence,attandance 业绩achievement 永久的everlasting,permanent,eternal,immortal 稳定stability,tranquility 国际大都市cosmopolitan city,cosmopolis 大都会metropolitan city,metropolis 活力energy,dynamism,dynamics,vigor 热情enthusiasm,zeal 多样性diversity 举国同庆national celebration 良辰佳时good time 事业有成good career 吉祥如意luck 高度礼仪utmost courtesy 非凡的extraordinary 改革开放reform and opening up 计划经济planned economy 广阔的extensive 前景prospect 万能词：most,gorgeous新东方中级口译笔记:口译(2)HW:1、离江苏省著名旅游城市苏州仅40公里之遥的古镇周庄被称之为“东方威尼斯”，每年以其典型的江南水乡的景色吸引着无数海内外游客纷至沓来。
bec中级英语口语(汇总8篇)
bec中级英语口语（汇总8篇）bec中级英语口语第1篇SCENE② B 隔周，吉娜到老板的隔间去看他【我要提供你认股权】Vince: I want to 1) offer you more InfoKing stock 文斯：我要提供你资讯王的认股权。
Zina: When you hired me, you knew you were going to be low on cash, didn't you?吉娜：你在雇用我的当时，就知道你会缺现金，对吧?Vince: Let me To get more cash, I'll have to borrow more from Vikam, the 2) venture 3)文斯：容我解释。
为了要有更多现金，我就得跟投资我们的维康创投借更多的钱。
Zina: I know how it You don't want to give away any more of your future 4) profits than you have吉娜：我知道这种运作方式。
除非万不得已，你不会想把更多未来的利润拱手让人。
Vince: Instead of 5) increasing their 6) position, I want to increase文斯：正是。
我不增加他们的股权，反倒要增加你的。
语言详解A: I'm going to offer you a position in our sales 我要提供我们业务部的一个职位给你。
B: Thank谢谢您。
【I know how it 我知道规矩。
】这里的work不是指“工作”，而是指“事物运作的道理与规范”，类似于行规的概念：A:I am afraid we are going to have to fire我恐怕我们得要开除你了。
B:It's OK, I know how it You just don't like 没关系，我知道行规。
新东方商务英语BEC中级口语精选讲义汇总
新东方商务英语BEC中级口语精选讲义(一)ⅰ、Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyⅱ、What is International Business English? 什么是国际商务英语?国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
ⅲ、How to learn International Business English? 怎样学习国际商务英语?掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面commerciale.g. The TV show was interrupted by too many commercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors.(2) 短语方面soft selling hard sellingSome sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss a few office staff.break into/penetrate the marketThere is chance that we'll manage to break into the UK market(3) 句型方面I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it ifyou could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…(4) 旧词“ 新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire.royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.(5) 同义词、近义词、相似词的辨析。
BEC中级-常考口语话题
一、员工管理(1) 激励员工，提高工作效率短语: staff motivation，working efficiency措施：financial: bonus, good salary, stock options,Benefits system: family-care allowance, sick pay, transport subsidy, relocation expenses, holidayallowance, overtime payCareer development: training，promotion，flexi-time，Psychology: acknowledgement from above, a more challenging jobOthers: comfortable working environment, first-class air travel, paid holidayTravel chances作用：?Training, for career aspirations.? Acknowledgement form above:satisfy staff’s psychological needs.?Flexi -time:Advantages:For staff, it can improve staff satisfaction level.This not only helps staff keep a better balance between life and work, but also can save them alot of time and money on road, so that they can control their hours better, and reserve time forfamily, hobbies and other private affairs. It’s especially useful for those living m iles away fromtheir working place, and those who have heavy family burdens.For companies, it can reduce office space and overheads.Disadvantages:(1) It’s not suitable for everyone because it demands lots of self-discipline and self-motivation.(2) Without supervision 监督管理system support and competition from colleagues, staff willfind it hard to stay motivated.(3) Many family environment isn’t suitable for home working. These may lead to low efficiencyand poor performance which will seriously affect our company’s development.Solutions:(1) People should have a computer at home with access to the Internet so that they can get intouch with the head office at any time.(2) Meetings should be arranged regularly for face-to-face communication and the share of ideasto encourage staff interaction.(3) Performance appraisals should be conducted on a regular basis to check staff’s workprogress and to see whether they manage their time well.Working at office:Staff will get more chance to communicate with each other, share knowledge and ideas,.?Good salary: i t represents a decent and comfortable life, and social status?Comfortable working environment: working condition is crucial for the healthand safety of staff?promotion: encourage staff to continue their efforts步骤：?了解员工的喜好： A staff survey should be conducted to identify 支持，认出，识别staff’s requirements and expectations, and to find out their likes and dislikes about the company.?对不同的员工有不同的激励方式：Provide different incentives 动机，刺激，激励的for different staff. To motivate someone with strong career aspirations志向，抱负，强烈的愿望, we can provide promotion. When they make a great achievement, they will be promoted to a higherposition. For those who are not interested in management, we can introduce financial reward system. As forsenior managers, we can suggest stock option, longer paid holiday, first-class air travel, private car, etc.Besides, flexi-time and family-care allowance should be provided for those with heavy family burdens. In aword, staff should be motived according to their needs and preferences.The importance to a company of having well motivated staffFirstly, well-motivated staff often work harder, think more creatively, and are willing to take moreresponsibilities, all of which are essential for /to the development and success of a company.Secondly, well-motivated staff can also help stimulate刺激，激励 their colleagues’ morale andcreate a dynamic working environment where everyone are encouraged to put their talents intofull play. This helps a lot to bring out the potential and creativity of individual and maximize thecollective force of a team.Thirdly, making staff motivated also can encourage efficient internal communication, and create apleasant atmosphere sharing mutual help and understanding.员工的晋升短语：promotion晋升时的重要考虑因素：?领导才能：leadership qualityA prospective 预期，未来，可能的candidate must demonstrate outstanding qualitiesof leadership, such as directing a team, coordinating the relationship among colleagues,allocating tasks, nurturing培养 talents. Because people on managerial positionsdetermine the performance of both individual and the company. (Because people onsenior positions can directly affect the company’s future performance).?良好的教育背景：good education background: A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge thatwill be gained in the future work.?相关工作经验：working experience: People without relevant working-throat market, anexperience won’t be able to direct their subordinates. In today’s cutimproper instruction may crash the whole company.?个人品质：Absolute loyalty and commitment to the company have alwaysbeen priorities. An ideal candidate must demonstrate the merit of regarding himself asa contributor rather than a taker to the company.怎样获得晋升机会：?发展工作相关技能develop work-related qualitiesThese qualities include Professional skills and managerial abilities. Professional skillsguarantee excellent job performance, while managerial skills and abilities,contribute to successful team work.?个人品质personal qualitiesPersonal qualities such as absolute loyalty to the company, a strong sense ofresponsibility are also necessary when seeking an opportunity of promotion. In aword, you should present yourself as a contributor to the company rather than ataker, and take every chance to demonstrate to your boss your desire andcompetence for being a leader.?从你的领导那里学习，了解个人优势和劣势Learn from your superior, and find out the differences between the two of you, make constantefforts to promote your strengths and make up for the shortages.公司应当制定合理的提拔政策：?从内部晋升 promote from within instead of external recruitment好处，原因：?there are abundant human resources we can make full use of.?Furthermore, external recruitment needs extra costs and time fortraining?Recruiting external candidates will undermine the morale andproductivity of our employees, while promoting someone from withinhas a motivating effect. It can serve as a reward for staff withoutstanding work performance and encourage people to continue theirefforts.?On the whole, promotion-from-within contributes to both thecareer development of individual and the overall growth and success ofour corporation.措施：However, as a coin has two sides, promotion-from-within, sometimes ,can lead to internal conflict among employees.guarantee fair competition.? A clear description for the requirements of the job should be given, involvingprofessional skills, relevant working experience, educational background, andpersonal qualities as well as track record.? Set up a sound appraisal process and a fair promotion system. Make sure that all members are evaluated openly and honestly and their promotion is onlybased on their contribution to the company, rather than race, sex, or otherirrelevant criteria. As we all know, discrimination can largely under'mine逐渐削弱the morale and satisfaction of its victims, and even force them toquit their jobs.? Secondly, people in charge of interviewing should be someone who has experience in associating with people from different background, who isrighteous and can avoid personal bias and discrimination.Personnel management: the importance of internal promotion as an incentive for staff?员工的培训制定培训计划时，需要考虑的内容?Identify training needs:When arranging a training programme, it’s very important for you to fully understand your staff’s requirements, and the results they expect to achieve from the training. You need to have a deep talk with your staff and encourage them to write a personal development planfrom which you can identify their career aspirations and training needs. Getting staff positively involved in this process will make them feel valued and respected and in turn they will take more seriously the opportunity of learning new skills and make the utmost of it.?Divide staffAfter pinpointing 准确描述，精确的your goals, the next task for you is to divide your staffinto several groups according to their personal abilities and then train them towards differentgoals. For staff with a high level of skills you should train them towards the managingdirection, however for those who have relatively weak abilities, you should focus onimproving their basic skills and knowledge.(3) CostsBesides, you need to set up a clear budget beforehand, and take it into account all the time.The amount of budget directly determines what level of training you can use and how you willarrange it.普通培训?Language training: The globalization of economy and wide-spread international cooperation have made English an indispensable 必需的，必不可少的tool for businesspeople. As we all know, language is a central element in communication. Staff who can speaka fluent foreign language are more likely to build a good relationship with their foreign clientsand achieve excellent performance in overseas transactions. On the contrary, it may pose abarrier to your job and even results in conflicts if you can’t communicate in a way that can accepted or understood by your clients. Therefore, foreign language ability is of greatimportance for the development of both individual and the company.?Time management:?E-commerce:?Management skills:新员工培训如何使培训更有效-throat 激烈，凶残market./competition.in today’s cutHow to achieve an effective cooperation within a company (improve teamwork)Firstly, set up a clear objective, and let staff know exactly what each member should do duringthe cooperation and what results they are expected to achieve.Secondly, try to 哦foster 培养 a spirit of teamwork among the whole workplace, and letmembers from different departments and levels realize the importance of team work and thesignificant strengths of cooperation so that a good atmosphere of mutual trust and help will becreated. To achieve this, we can conduct some outdoor activities like rafting, sailing, and rockproblem-solvingclimbing to promote team spirit. These activities will not only increase staff’sabilities but also can make realize the limitation of individual so that they will appreci ate others’ capabilities better.Thirdly, company should open supportive channels to encourage efficient internalcommunication. Organise leisure activities, like a tea party to promote face-to-face dialogue in aopen, sincere, friendly and staff-oriented atmosphere where everyone can express their opinionsfreely.When all the members develop a strong awareness of cooperation, they would make joint effortsto achieve their common goal and ensure a higher level of performance.2.弊端：A.信息交流不充足Inadequate information exchange makes it tough for staff to 了解最新情况，并列的keep abreast with/of what is happening in the company.B.交流环境官僚化，不开放Existing bureaucratic management stule creates an unequalcommunication environment which focuses too much on giving orders rather than sharing ideas.5. 加强沟通的重要性As an effective way to enhance mutual trust and understanding and to create a dynamicworking environment, internal communication undoubtedly has lots ofadvantages.(1) It helps staff keep track of 跟踪，知晓情况，追踪possible problems in their own workand make sensible adjustments at the right time. Besides, they can also usethe ideas and opinions from others to improve their future performance.(2) It also provide a platform for staff to show their talents and put their ideas across other, sothat they can acquire recognition and appreciation from your boss(3) Praise and compliment from above will in turn gives people a strong sense of honor andaccomplishment, which will impel them to work harder.Therefore, internal communication is of great significance for the development of bothindividual and the company.The importance of involving staff in setting the objectives of a company’s business planA: Firstly, Getting staff involved in the objective-setting process will make them feel valued andrespected.You actually have fostered a spirit of teamwork and every member who belongs to the teamshare a common objective. In a team, people work more systemically andcoordinate better with each other. This helps bring out the potential andcreativity of individual and maximize the collective force of a team.Secondly, The communication among your staff will be greatly enhanced and a good atmosphereof mutual trust and understanding will be created.All of these benefits will in turn bring out a higher working efficiency and better job performance,both of which are essential for the accomplishment of your goals.How to ensure effective communication.As the leader of the company, you should open supportive channels to encourage internalcommunication. Firstly, organise leisure activities, like a tea party to promoteface-to-face dialogue in a open, sincere, friendly and staff-orientedatmosphere where everyone can express their opinions freely. Managersshould be encouraged to sharing information with their subordinates. Theyshould let employees keep abreast with what’s happening in the company, sothat they can make provision for any possible changes before they actuallyoccur. Secondly, excessive competitions between units may hoard, ratherthan share information. To avoid this, a supervision mechanism thatsimultaneously rewards and disciplines knowledge-sharing activities shouldbe put in place.(11)招聘与求职招聘找什么样的人experienced, have excellent communication skills, hard-working, enthusiastic about, outgoing.怎样找到合适的人1.选人方式External recruitment：A good way to revitalize the organisations. Applicants hired from the outside can be a source of new ideas and may bring along with them the latest knowledge acquired from their previous employment.Dis: There are so many uncertainties. It will cost us a lot of money and time in training, and itmay undermine the morale and productivity of the in-house employees.Promotion from within: promoting someone from within has a motivating effect. It can serve as a reward for staff with outstanding work performance and encourage people to continue their efforts.Dis: promotion-from-within, sometimes, can lead to internal conflict among employees and havethe potential for creating tension, breakdown rather than fostering cooperation and support.2. 招聘方法Put advertisements on newspapers, and internet. Because of low cost and wide coverage Internet has become a convenient and effective tool for recruitment, which can reach a large audience of potential candidates.We can also outsource it to professional recruitment agency, which can save us a lot of time and efforts.3. 吸引员工的方法A decent salary, financial benefits: bonus, paid holiday, sick pay, systematic career development plan.4. 树立公司的名誉Make the company known in your field. Organisations that enjoy good reputation in the business have greater competitiveness in attracting prospective candidates than their competitors.招聘员工时需要考虑哪些因素 (晋升的条件)1.工作经验（working experience）A prospective candidate must have rich experience in relevant working field. His performance in previous work helps us a lot in examining his capabilities and in determining whether he is competent for the job. Besides, applicants with abundance experience will also save us a lot oftime and money on training.2.个人品质（Personal qualities）High loyalty and commitment to the company have always been priorities. A perfect applicant should demonstrate the merit of regarding himself as a contributor rather than a taker to the company.3. 教育背景和学术成绩（Education background and academic achievements）A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge that will be gained in the future work. The certificates and achievements he has gained are the evidence of his basic knowledge and skills. These are especially important for graduate recruitment and for job which requires lots of expertise.求职如何准备面试1.研究招聘广告（Study the job advertisement）Read between the lines and interpret what kind of person and what qualities the job really asksfor.2.了解要面试的公司（Learn about the company）Collect relevant information about the company have you applied for, such as its history, background, culture, short-term and long-term goals. Equipping yourself with all of the detailedinformation will help you perform better in the interview.3.了解个人优势Do a thorough evaluation about yourself to identify your priorities and to identify your strengthsand weaknesses and to determine whether you are competent for the job. Prepare a brief introduction about yourself, as well as some real-life situations that can manifest your talents and capabilities.4.心理准备（Psychological preparation）Don’t take the results too seriously. Regard it as a chance to acquire experience and improveself-confidence. You can calm yourself down by taking deep breath and by treating it as anordinary talk with old friends rather than an interview with examiners.5. 着装，举止（Appearance， clothes, manner）A decent dressing and elegant manners help you leave a good impression on the interviews. Thishas direct influence on the results and your career prospect. Besides, good looking can alsolargely enhance self-confidence.选择工作需要注意哪些1. Working conditionsWorking conditions can largely affect staff’s performance and efficiency. In a pleasant environment, staff are more productive and efficient and are more likely to bring out theirpotential and creativity.2. Management systemIn an advanced and people-oriented management style, staff will feel free to express their opinions, communicate with each other openly and create a dynamic atmosphere, which is essential for the success of a company.3. Career opportunityI prefer to work in a company which provides lots of training opportunities for staff to improvetheir professional skills and personal qualities. These are indispensable for their career development.4. SalarySalary represents your quality of life and social status.5. Additional benefits6. line of business: must be related to my educational background.7. location of the premises ( shouldn’t be too far away from home, and transportation there isconvenient)（6）降低工作压力短语：heavy workload，pressure, time managementHow to manage a heavy workload effectively, how to cope with pressure in work自己： 1. Training courses should be arranged to improve staff’s time management skills so that they can work more efficiently and reserve more time to relax themselves.2. Establish sports facilities and organize sports activities to enhance staff’s health awareness and to improve their health condition.3. Learn some useful tips to relieve the bad feelings, like listening to soft music, taking deepbreath, etc.公司： 4. Introduce better benefits system, involving family-care allowance, and flexi-time to burden caused by family, so that they can save more energy to cope with the alleviate staff’sstress on work.5. Besides, a psychological consultancy is also needed to care about staff’s mentalhealth.The importance of being able to cope with the stress in a jobA: In today’s cut-throat market, businessmen tend to take an increasing number ofresponsibilities and constantly bear the burden of heavy workload. If they can’t cope withthe stress appropriately, it will not only result in low efficiency and poor performance at workbut also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company.Therefore the ability to cope with the stress in our jobs is one of the necessary skills thateveryone should acquire in today’s business world. A strong anti-pressure ability can help usremain dynamic and motivated even in face of big challenges. On the other hand, it will also help us keep a better balance between life and work. Therefore, ,.. is of great importance, because it will benefit your whole life.（7）时间管理1. 加强时间管理的重要性：The importance of time managementIn today’s cut-throat market, businessmen tend to take an increasing number of responsibilities and constantly bear the burden of heavy workload. If they can’t manage their time well, it will not only result in low efficiency and poor performance at work but also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company. Therefore, the ability to controland arrange working hours is one of the necessary skills that everyone should acquire in today’s business world. A excellent time management ability can help us remain dynamic and motivated even in face of big challenges. From the perspective of family life, it will keep a better balance between life and work. Therefore, time management is of great importance, because it will benefit your whole life.2. 时间管理方法1. Make a list of tasks that you need to accomplish at the outset of each day and rank all tasks inorder of importance and urgency. This helps us identify our priorities and avoid wasting time on trivial matters.2. Make a sensible allocation of time and effort for each part of your businesses. This requiresyou to find out your prime time and leave it for your top priorities. During this creative time,you can achieve 80% of results with only 20% of the effort.3. Before starting your work, you should first make your office and desk neat and comfortable.This can help you stay motivated and bring out your potential and creativity.（9）工作安全与员工健康现状：1. some employees lack self-protection awareness and violate regulations and rules frequently.2. Many overused equipment is still in operation without proper maintenance and upgrade.原因1. Because of our lack of effective means of safety communication, supervisors can’t explainthoroughly the correct working procedures, potential hazards to staff.2. Inadequate inspection on working facilities also reflects managers’negligence in safetyproblems.加强公司安全管理应做哪些工作？适用员工Safety and health training is very important, especially for those handling hazardous chemicals, dangerous machines, or working in environment with potential dangers.A. 怎样提高员工的安全意识：1. 参加培训(1) Inform staff of relevant rules and regulations, and demonstrate to them the correctoperational methods of office facilities. We should also warn them what serious consequences it may cause if they don’t follow rules.2. 举办考试(2) Examinations and seminars should be organized to constantly strengthen staff’s self-protection awareness.3. 建立监督机制 A supervision mechanism should be put in place to enforce theimplementation of rules and regulations and to discipline those who violate so that they willnot commit the same mistake again.B。
BEC商务英语中级考试口语归纳整理
BEC商务英语中级考试口语归纳整理Part1拖时间技巧well,in my opinionSorry，could you repeat it again?Pat2开头技巧1.When it comes to Ving……The first thing we should consider is the+/+plays a very important2.In addition to(1)++should also be taken into consideration.3.What's more,in my opinion,++is also a very important factor when you……Part3表示赞同Absolutely!I m quite here with uyou are right,it's a very good ideaI can not agree more.Yea,as I was saying……正如我刚才说的表示抱歉I m sorry to hear that……积累句型In my opinion,it is essential that company should ofter training program……It's necessary for our company toI suggest thatWe should also consider/sth should be taken into consideration 1.can.so that,can/will……Company can offer/introduce/provide/offer/set up/establish/ attach great importance topay attention to(flexitime/flexible working hours)so that/in this way……employees will feel less stressed and happier both at work and at homeEmployees can retain a healthy balance between work and life There's less conflict between work and home life2.总结whichHelps/encourages/enables/motivate employees to achieve Which enhances/improve/promote(efficiency)（skills），which contributes to、3.If……sb.will/canIf team members develop a strong awareness of cooperation They wll understand each other's capabilities and limitation Make collective efforts to achieve the common obj ectives/goals and ensure a higher level of work efficiency.4.When……they will/canWith necessary skills,they can deal with the routine work more effectively词组总结主语(our)company Interviewer/recruiting department公司运作与管理Timely communication及时沟通Group Decision making集体决策Mutual trus共同信任full cooperation通力合作time management 时间管理Have a direct impact on the success and failure of the team 对于团队成功与否有直接影响激动员工的做法((motivation)offer extra allowance提供额外津贴[benefit packageset up benefit system建立福利制度{rewarding system) introduce bonus scheme引进福利金项目Introduce more benefit programmes引进更多福利项目Introduce Flexitime/flexible working hours弹性工作时间Flexible benefit programmes like childcare儿童托管Create a pleasant working environment创造和谐工作环境Provide exercise facilities to enhance employees'heam提供锻炼设施增强体质Provide training programmes/session提供培训offer employees opportunity for promotion/promotehigh-potential staff……when employeesget promoted金句Have a better understanding o更好地了解Have a better working performance有更好的工作表现Have a bad influence on company developmentShare a trusting relationship相互信任Feel free to express their views自由表达观点Understand each other's capabilities and limitations了解对方的能力与不足Communicate with each other timely/effectively及时沟通/有效沟通Bring out potentials and creativity of individual激发潜能和个人创造力Make collective effort to achieve the common goals共同努力达到公司目标Ensure high level of working efficiency确保工作高效cooperate with each other more effectively合作得更有效率Balance work and daily life平衡工作与家庭Manage time better更好管理时间Become more organized and feel ease with routine work变得有序且轻松应对日常工作Better ad ust to work pressure更好话应工作压力Strive for long-term prospects and growth力争长远发展Have/undertake the social responsibility to protect the environment承担社会责任保护环境Minimize waste in operations减少浪费Will Pay of获得回报团队合作Teammates队友Well,I think it is a good idea that.Yes,we need to figure out the focus ofYes,I quite agree with youWhen team members are motivated,they can give good pertormance in workNurture team dynamics培养团队活力Drive team success引导团队胜利Form an effective team建立有效率的团队develop employees' motivationimprove communication within the team提高团队沟通Develop strong awareness of cooperation养强烈的合作意识怎样增强团队精神(Promote team spirit）Provide team building games团队建设游戏outdoor activities raft ing/rock climbingOffer training programmes on team building提供团队建设培训Revitalize morale激发士气increase productivity/enable employees to be more productive 增加产量人力资源管理招聘interviewer/candidate/applicantapply for a job/position as申请职位interviewing skills试技能career development职业发展personal quality个人品质The ability to think objectively客观思考的能力招聘广告内容location/name address/telephone/family members time-consuming耗时的company reputaton公司名声affect the satisfaction of影响满意度appraise and improve performance评估和提升员工表现Attach great importance to/pay attention to重视deal with ditterent people和不同的人打交道处理raise questions提出问题招璃员工考虑什么Previous experience经验Job-related skills工作相关技能qualification资质Personality tst like to be challenged/optimistic/solve problem independentlyEducational background教育背景applicants who are well educated is preferableCompetitive wages/high salary招聘启示内容/要求总:The advertisement should be well-designed and cover the general information of our companyon such as time/address/contact details1.Get information of the applicant's family status家庭状况2.Have experience in association with people fromvarious/different backgrounds和不同的人打交道的经验3.The description of applicant's qualification咨询描述4Career needs of the applicants职业要求5specitic salary确切工资basic salary基本工资广告招聘ob advertisement Advertise the post广告招聘Nowadays,advertising is one of the most common methods of attracting applicants招聘方法to fill the job vacancy填补职位空缺1有影响力的当地报纸we can put an job advertisement in the Influential local newspaper or on theinternet/Advertise the job vacancy in the newspaper and magazineone of most effective way of finding approprate candidate recruiting right people2网络招聘esign a recruiting website and advertise the job on the intemet3.business card4代理公司帮助selecting staff is difficult and time-consuming and our manager lack the skills of findingthe right people so ask a recruitment agency company to do the recruitment job for usbe suitable for/be interested inAttract new staff/qualified staf吸引新员工有资历的员工Like to work in a company with good reputation在声誉好的公司工作Form a reliable company image建立可靠的企业形象Company with good reputation usually has good management systems and the space/opportunity forpositon promotion好的管理模式和吾升空间机会Publication出版物applicants申请人Advertisement广告company image公司形象Fill the vacancy填补空位Attract ideal applicant吸引理想员工It is also important to consider advertising fee/costBe around the company s budget在预算之间Newspaper is the most cheapest way of reaching large numbers of readersThe money we invest will surely pay o"投资青定会取得回报publicize our company宣传公司人员流失Reduce staff turnover/keep staff turnover low减少员工流失Career development职业发展talents人Practice惯例业务实践retain留住recruit the best employees Recruit the right/appropriate sta招聘合适的员工It is time for us toto lace the problem and solve the problem, or we will lose more talents and sufferQuit for individual reasons,such as problem concerning family, career growth,space for promotion减少人才流失方法make constructive suggestion建设性意见1.promote high-potential managerial staffs to higher position. 2Hire staff members who are a good match for the positon3Target at the ideal candidates以理想应聘者为目标Ensure candidate's skills match the job确保候诜人4.It is better tor to find out why the candidate left the previous/last job市场营销In order to beat the competitors打败竞争对手Attract existing and potential customers吸引现有和潜在客户Boot the sales of the product增加该商品的销量市场营销的方法1做市场调查dovconduct market research/survey-Aim at target market/potential customers对准市场在客户-identity target customersImprove customer satisfaction顾客满意度2定价pricing strategy/set pnces…reasonable/affordable/competitive/moderatereasonable and competitive价格合理有克争力so that our potential will be more willing to buy our3.online marketing网上广告internet advertisingpublicize product by the intemet宣传产品attract online customers网上顾客4.搞促销carry out sales promotion/promotional activities launch a promotion activity促销provide after-sales service increase customer satisfaction 顾客/enhance brand awareness企业5Launch an advertising campaign打广告6.Free samples免费样品leaflet传单loyalty scheme忠实顾客项目trade show展会。
新东方中级口译内部讲义笔记
1, share with you my thought我赞同许多东亚学者的观点，即东方文明可以医治盛行西方世界的顽疾（一个城市的特质：随处可以感觉到的深厚的文化底蕴）I share with many scholars in east Asia that the east/oriental civilization will cure the prevalent hard ills in the west. (the prevailing thick cultural atmosphere.)2)Let the pacific tide roll peacefully on, carrying a 2 way flow of people and ideas that can break down barriers of suspicion and mistrust, and build up bonds of cooperation and shared optimism (引出定语从句省略法)让这股太平洋潮流平稳的滚滚向前，带来人才和思维的双向交流，打破猜忌和不信任的障碍，加强我们的合作，提高双方的信心。
3）this is the day for us to rise to the heights of greatness/ that can build a new and better world.就在今天，是我们攀登理想高峰/缔造辉煌的时候了，是我们建设一个美好新世界的时候了。
新一届中央政府在领导人民朝向新的高峰前进our Central leadership has taken us to even greater heightens.4)the company abolished seniority based-salaries in favor of more highly leveraged compensation that offered huge cash bonuses and stock option grants to top performers.(更有激励性的分配制度)（注意很多中文并列结构实际上是定语从句）公司废除了论资排辈的薪酬体系，转而实行更有激励性的分配制度，向业绩突出者提供丰厚的现金奖励和期权。
商务英语BEC中级常用英语口语汇总
商务英语BEC中级常用英语口语汇总●从起床到出门早晨好!Good morning.Good morning, John. (早晨好，约翰。
)Good morning, mom. (早晨好，妈妈。
)闹钟响了吗?Did the alarm clock go off? *go off是闹钟“响”的意思。
Did the alarm clock buzz?Did the alarm clock ring?该起床了!It's time to get up!It's time to get up! (该起床了!)I don't wanna get up. (我真不想起。
)It's time to wake up!It's time to get out of bed.It's time to get ready.快点儿起床!Get up soon.Get up soon. (快点儿起床!)I don't want to. (我真不想起。
)你醒了吗?Are you awake? *get up是动词，表示“起床”、“起”的动作。
awake是形容词，表示“醒了”、“没睡”的状态。
Are you awake? (你醒了吗?)I am now. (我刚醒。
)你不舒服吗?Are you feeling sick?Are you feeling sick? (你不舒服吗?)No, I'm just tired. (没有，只是有点儿累。
)睡得好吗?Did you sleep well?Did you sleep well? (睡得好吗?)Yes, I slept very well. (嗯，睡得挺好。
)Did you sleep well? (睡得好吗?)No, I couldn't fall asleep. (哪儿啊，几乎没睡着。
)能帮我关掉闹钟吗?Would you turn off the alarm clock?Please turn off the alarm clock. (请把闹钟关了。
BEC中级-口语第一部分常考话题
PART ONE问答对话常考话题（1）个人注：family name指姓；first name指“名字”，不包括姓，放在姓前。
如在Peter Smith中，Smith为姓，Peter为名字；在Kathleen Anne Stone中Anne Stone为姓，Kathleen为名字。
但在Mary Anne Stone中，Mary Anne一起作为教名。
（2）家乡（3）家庭（4）工作或学习（5）业余爱好（6）交通方式（7）培训（8）未来计划（9）团队合作（10）出国咖啡店创业计划书第一部分：背景在中国，人们越来越爱喝咖啡。
随之而来的咖啡文化充满生活的每个时刻。
无论在家里、还是在办公室或各种社交场合，人们都在品着咖啡。
咖啡逐渐与时尚、现代生活联系在一齐。
遍布各地的咖啡屋成为人们交谈、听音乐、休息的好地方，咖啡丰富着我们的生活，也缩短了你我之间的距离，咖啡逐渐发展为一种文化。
随着咖啡这一有着悠久历史饮品的广为人知，咖啡正在被越来越多的中国人所理解。
第二部分：项目介绍第三部分：创业优势目前大学校园的这片市场还是空白，竞争压力小。
而且前期投资也不是很高，此刻国家鼓励大学生毕业后自主创业，有一系列的优惠政策以及贷款支持。
再者大学生往往对未来充满期望，他们有着年轻的血液、蓬勃的朝气，以及初生牛犊不怕虎的精神，而这些都是一个创业者就应具备的素质。
大学生在学校里学到了很多理论性的东西，有着较高层次的技术优势，现代大学生有创新精神，有对传统观念和传统行业挑战的信心和欲望，而这种创新精神也往往造就了大学生创业的动力源泉，成为成功创业的精神基础。
大学生创业的最大好处在于能提高自己的潜力、增长经验，以及学以致用;最大的诱人之处是透过成功创业，能够实现自己的理想，证明自己的价值。
第四部分：预算1、咖啡店店面费用咖啡店店面是租赁建筑物。
与建筑物业主经过协商，以合同形式达成房屋租赁协议。
协议资料包括房屋地址、面积、结构、使用年限、租赁费用、支付费用方法等。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
*词组 to be exact 准确的说
Presentation 之 取非式 （TC10A）
I’d like to make a short presentation on the topic about …
Talking about this, I have 2 things / aspects / views / opinions to cover.
说地道英语 (authentic)，说灵活英语 (flexible)，说生动英语（lively）
* lively 还可修饰 mind, description, song
* flexi-time 弹性工作制
Chapter 2
一、PartⅠ应试三大原则：Active、Creative、Informative
（9） 平时应注意对Grammar的训练，（10） 以防考试时犯基础错误。例如，（11） he /she 用错，（12） 被动语态用错的话很难使成绩提高。
BECV (old) BECV (new) BECH 评分
4 Interactive Communication (互动性)
（5） 注意BrE and AmE之间的区别
（6） 注意在口语考试中，（7） Speed ≠ eloquence，（8） communication的重点在于所说的话应该understandable。
国内英语考试体系
1．Academic English ：CET-4 CET-6 PETS
Band-4 Band-8
2．Living English：TOEFL IELTS
3．Working English：BEC TOEIC
That’s why I think so.
19． 生活口语 slang (俚语) / idiomatic expression (地道的英语用法)
e.g. cost an arm and a leg 很贵
read someone like a book 非常了解某人
20． 职业用语 Terminology, 应该注意formal
1 Pronunciation (语音面貌) 包括：
a. 狭义的语音面貌：单词发音
b. Intonation （音调）
c. Stress and Rhythm (语调及节奏)
2 Vocabulary and Grammar
* I reckon= I believe= I think= To my knowledge= …
在口试过程中，应至少运用一句虚拟语气，一句比较级，几个从句，并做到长短句交替使用。
3 Discourse Management
做到KISS原则：Keep it simple and stupid.
7． 参加考试的考官：
（1）Interlocutor Chinese
（2） Assessor Chinese
（3）Cambridge Examiner English
（4） 利用Mirror练习发音及锻炼自信
（5） 用Repeater录音练习
口语课总ple test
12． PartⅠ and business enrichment
13． Teamwork, project management, competition
PART Ⅲ Discussion
5min Discussion 5min Discussion 7min ④
TOTLE TIME 14min 14min 16min
Now, let me explain it to you one by one.
First, find out about the audience.
Second, researching the topic.
Without the audience that would be …
If you failed to research the topic, …
17． Summary –exam (Demo), Business
口语的境界
18． 考试口语：应注意自己expand question
e.g. My surname is Xie, my second name is Jiaoyue.
My friend always calls me Irene, my English name.
PART Ⅰ Conversation 3min Conversation 3min Conversation 3min ①②
PART Ⅱ Question and Ask
6min Mini-presentation
BEC简介及概况
1． BEC分为三个等级
（1） Preliminary * Preliminary：基本的，（2） 初级的 e.g. Preliminary Market Research
（3） Vantage * 我们所学是 BECV，（4） 是学习英语过程中的intermediate 水平。
BEC口语考试形式
5． 基本形式如下页表。
6． 注意：
（1） Mini-presentation 采取话题“三选一”形式。
（2） 2 Candidates 一起参加考试。
（3） Criteria （评分标（4） 准）
（3）Reading aloud 半小时/天，注意培养Language Sense
（4）Confidence
9． 应该如何准备10． 考试
（1） 认真听听力原文，（2） 充分利用Tape script，（3） 尤其是PART Ⅱ Monologue部分
e.g. He made a killing on that deal, I wish I had bought some shares.
make my day 令人高兴，令人很爽
make ends meet 收支相当
e.g. I can’t make ends meet.
make waves 兴风作浪
I am just crazy about the beautiful sentence patterns.
They are all my wealth.
4． BEC=Business English Certificate
* 谈成一笔交易：finalize a deal / cut a deal
make a scene 关手机
e.g. Don’t make yourself a scene.
* 绕口令：
Good cookies could be cooked by a good cook if a good cook could cook good cookies.
Speak Varied English
e.g. not a chance= no way （不能用语考试中）
split the difference 平摊 （可以用于考试中）
有关BEC的Vocabulary
1．推荐书目 《BEC难词解释》作者：陈晓慰 经济科学出版社
2．考BEC应具有5000单词量，介于CET-4（4000）与CET-6（6000）之间
（5） Higher
2． BEC对学生的重大影响
BEC is unique.
BEC sets me different from others / other human beings.
BEC raises my confidence.
BEC is the secret of my success.
* DINK家庭=Double Income No Kids
新东方BEC笔记中级口语
BEC, 新东方, 口语, 笔记, 英语
BEC
Chapter 1
* 地下室：basement 地下储藏用的屋子
cellar 地窖
underground room 地下室
* 在考试的时候不要苛求写出 earth shaking articles
* 注意英语中表达同一意思可有多种表达方法：
e.g. yes, sure, why not, certainly
diploma, degree, bachelor degree, master degree
此组句式可替换使用，可以形容对你意义深远的一件物品，一段经历或是一个特殊的人。
NOTES：如果用在某人身上，应把第一句改为：
You are special in my heart!
3． BEC口语课堂风格与授课方式：
I love words.
I love sentences.
14． Motivating staff, Entertaining clients,
Business premises （不动产）=property
15． Marketing trade fair, Promotion
16． Starting a new job (job interview), Technology (BECH), Finance (BECH)
6min
1min prepare
2-3min presentation
1-2min partner ask
Mini-presentation
6min ③
3．注意一些日常用语
e.g. 番茄酱 catch-up
make 做名词时表牌子，样式，制造，制法