江苏省江阴市祝塘中学高中英语译林牛津版必修四课件：Unit 1 Advertising Reading+2
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牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
【优质课件】牛津译林版高中英语必修四Unit 1Advertising同步4优秀课件.ppt
He said，“Do you want to go by train or by plane？” →He asked me whether I wanted to go by train or by plane. [点津] 直接引语为疑问句时，若引述动词为say, 改成 间接引语时应将其改为ask。 [助记] 一般疑问句式直接引语变为间接引语的口诀： whether/ if接引语，陈述语序莫忘记；人称、时态和状 语，变化需用陈述句。 (3)特殊疑问句变为间接引语时，用原疑问词引导，变为 宾语从句。语序改为陈述句语序。
The soldier said to us, “Please stand closer to me.” →The soldier asked us to stand closer to him. “Don't play in the street！” the father said to his son. →The father warned his son not to play in the street. [点津] (1)直接引语为祈使句，若句中没有称呼语，变为间接引语 时，应根据句意给动词ask, tell, order等补上适当的宾语。 (2)直接引语祈使句中的please在间接引语中必须省去。
直接引语的时态 一般现在时 现在进行时 现在完成时 一般过去时 过去完成时 一般将来时
间接引语的时态 一般过去时 过去进行时 过去完成时 过去完成时 过去完成时 过去将来时
The teacher said, “You are doing OK.” →The teacher said that we were doing OK. (现在进行时变为 过去进行时)
I asked her, “Where have you spent your holiday？” →I asked her where she had spent her holiday. (现在完成时变 为过去完成时) [点津] 下列情况中，直接引语变为间接引语时，时态不变： (1)直接引语如果陈述的是客观事实或真理，当其变为间接引语 时，不管主句用的是什么时态，间接引语的时态都不变。 (2)直接引语中有明确表示过去时间的状语，变间接引语时仍保 持过去时。 “The earth moves around the sun”， my father said to me. →My father told me the earth moves around the sun. John said, “I was born on June 8,1982.” →John said he was born on June 8,1982.
高中英语必修Ⅳ牛津译林版Unit1精品课件1(共46张)
Period One
[归纳拓展] persuade v．说服，劝说某人相信 persuade sb.to do sth.＝persuade sb.into doing sth.说服(劝
本 讲 栏 目 开 关
说)某人干某事(一定成功地说服了) persuade sb.not to do sth.＝persuade sb.out of doing sth.说 服某人停止做某事 try to persuade sb.to do sth.＝advise sb.to do sth.建议某人 做某事(不一定成功) persuade sb.that...使某人相信……；劝服某人…… persuade sb.of sth.使某人相信……
3．Which of the following is NOT a characteristic of magazine
本 讲 栏 目 开 关
ads? A．Bright colors. C．Short messages.
答案 D
B．Attractive pictures. D．Interesting stories.
The answer may vary.
Period One
Period One Welcome to the unit & Reading
本 讲 栏 目 开 关
Language Focus
1 ． An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea. 广告用文字和图片说服人们购买产品或服务， 或相信一种理 念。
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…
译林牛津高一英语必修四Unit1readingAdvertisement课件
You are proud of your cooking, so shouldn’t you buy the very freshest food?
grocery
Are all ads play tricks on us?
Public service advertisements
What do PSAs aim to do?
beneficial
Public service advertisements
similarities differences
attractive pictures and clever language
free or not Purpose
Validity
Example
commerical ads PSAs
译林牛津高一英语必修 四
Unit1readingAdvertise ment课件
1
2
3
4
skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）
to try and sell us things
Does an ad tell people the complete truth?
What are their ad declares?
Bright-teeth fights bad breath!
grocery
Are all ads play tricks on us?
Public service advertisements
What do PSAs aim to do?
beneficial
Public service advertisements
similarities differences
attractive pictures and clever language
free or not Purpose
Validity
Example
commerical ads PSAs
译林牛津高一英语必修 四
Unit1readingAdvertise ment课件
1
2
3
4
skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）
to try and sell us things
Does an ad tell people the complete truth?
What are their ad declares?
Bright-teeth fights bad breath!
英语必修Ⅳ牛津译林版Unit1江苏课件3(共24张)
1.If we can convince young people not to start, they might then urge their parents and other people to give up smoking. urge n. 强烈的欲望， 冲动 have an urge to do sth. 有做某事的冲动 vt. 敦促，力劝； 竭力主张 urge sb. to do sth. 督促某人做某事
Step I
Expressions and phrases Self-study guidance 1
Refer to the English book and find out the following useful expressions.
• • • • • • • • • • • • •
died out ①Many of our traditions have_______. died from traffic accident. ②That old man _______a died of ③In a cold winter, many wild animals _______hunger. dying off ④The flowers are ________because there has been no rain. died away the dark night. ⑤The noise of the train ________in die down ⑥The latest unrest(暴动) may yet_______.
StepⅢ Main and difficult sentences Cooperation and discussion
牛津译林版必修四 Unit1 Advertising project(共15张PPT)
how (approaches to target audience)
commercial
what (main message)
PSA
slogan production
1. circle out your who/what/how 2. write a key word/phrase 3. write a sentence containing
aims to tell ___________(who/audience) that________________(what/message) via (/ˈvaɪə/ 通过)__________(how/approach). A story inspired us...
2. paste slogans on an ad campaign poster
if we are All-China Women's Federation...
Happy Mother's Day?
Stop domestic violence.
group discussion
who (target audience)
develop an ad slogan for
Mother's Day
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
self-assessment
英语必修Ⅳ牛津译林Unit1江苏课件1(共20张)
1.Who is the audience for your ad campaign? 2.What do you want your ad campaign to say? 3.How do you reach your audience?
We have learned how to build an ad campaign, now let’s enjoy an Antismoking ad campaign. Then, try to analyze how it is built.
Learning aims 1. To get the basic information on an ad campaign from the handout (传单) on P18. 2. To understand the design of the sample(样品，样本） ad campaign on P19.
2 What media can you use in an ad campaign?
We can use different kinds of media, including posters, newspapers, magazines, radio and
televisions.
3 What questions should we first consider?
1. Who is the target audience?
2. What does the campaign want to say?
3. How does the ad campaign reach the target audience?
.
Para. 2
Para. 3
2. the definition of an ad campaign/ what an ad campaign means
We have learned how to build an ad campaign, now let’s enjoy an Antismoking ad campaign. Then, try to analyze how it is built.
Learning aims 1. To get the basic information on an ad campaign from the handout (传单) on P18. 2. To understand the design of the sample(样品，样本） ad campaign on P19.
2 What media can you use in an ad campaign?
We can use different kinds of media, including posters, newspapers, magazines, radio and
televisions.
3 What questions should we first consider?
1. Who is the target audience?
2. What does the campaign want to say?
3. How does the ad campaign reach the target audience?
.
Para. 2
Para. 3
2. the definition of an ad campaign/ what an ad campaign means
译林牛津版必修四 Unit1 Project课件(共21张PPT)
Step Two
Step Three
Main idea of each paragraph
Para. 1 Para. 2 Para. 3 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience
高一（下）
Unit 1 Advertising
Project
Developing an ad campaign
Lead-in
KFC
美滋美味 ！ 肯德基！Байду номын сангаас
Step One: Comprehension
1. What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2. What media can you use in an ad campaign? We can use different kinds of media, including posters newspapers, magazines, radio and television. 3. What questions should we first consider? 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?
牛津译林版高中英语必修四Unit 1《Advertising》ppt单元归纳提升课件
boys came into the house because there's
no evidence.
• 12．I believe these cartoon characters will
•
children.
• 13 ． The man ， who had been in poor health，
5 ． That is why we are considering designing a new package for our chocolate bar as well. 【句式仿写】 那是我不赞成这个计划的理由。
【答案】 in the future. did the job.
1.Many young people don't know what to do 2.The family did manage to send him to a 3.Please tell me the way that/ in which you 4.When it comes to his past ， he feels sad.
• 15．I'm surprised that you trick. • 16．The diagram (图表) different stΒιβλιοθήκη ges of the process.
that
show the
• 【答案】 11.figure out 12.appeal to 13.died from/of 14.get；across 15.fell
3． The information I found has really helped me educate others in the ways in which companies promote their products. 【句式仿写】 请告诉我你做工作的方式。
牛津译林版 必修四 Reading unit1 Advertisements(共15张PPT) (1)
Show time and assement: The main speaker will begin like this: The topic of our ad campaign is … Our group choose this topic because … Our target audience is … The forms of media we use are … Other group members will present the ads, or show the billboards, or …
Para 4: The __s_lo__g_a_n___ and logo
Group Work:
Demands: *Planning: work in groups and choose any subject you like
*Preparing: give clear elements of an ad campaign(subject,reasons,approaches...)
Fast reading (paragraph1 on page18)：
1.What is an ad campaign ? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
You may need to employ different kinds of media,including_p__o_s_te_r_s_,_n_e_w__s_p_a_p_e_rs_,_____ __m__a_g_a_z_in_e_s_,_r_a_d_i_o_a_n_d__t_e_le_v_i_s_io_n_._____.
牛津译林版高中英语必修四《Unit 1 Advertising》Reading 课件 1
Places found
Commercial ads PSAs
billboards, newspapers, magazines, the Internet, radio, television
Means use attractive and original used images and creative language
example of a PSA.
PSAs
Post-reading (Consolidation)
What’s the similarities and difference between commercial advertisements and public service advertisements?
purpose expense
Commercial ads to promote a product or service
charged
believable? no
examples ①②
PSAs to educate people free of charge
yes
①②③④
Advertisements
Unit
1
Reading
Advertising
Where can we find all kinds of ads?
billboards
commercial advertisements public service advertisements
Brainstorming
where
what
4 PSAs and commercial ads use some of the same methods.
牛津译林版高中英语必修四高二英语《Unit1Adverting-Project1》课件
campaign/ what an ad campaign means
Para. 2 the target audience
and how to determine the target audience
Para. 3 what the ad campaign says
Para. 4 how to reach the target audience
Language Focuses
Useful words and expressions
reach
appeal to
react have sth. in mind
figure out
care about
employ
be concersonally
in advance
2. What media can you use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
Para. 2 the target audience
and how to determine the target audience
Para. 3 what the ad campaign says
Para. 4 how to reach the target audience
Language Focuses
Useful words and expressions
reach
appeal to
react have sth. in mind
figure out
care about
employ
be concersonally
in advance
2. What media can you use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
牛津译林版必修四Unit 1《Advertising》ppt课件
• Guide 1 : listening and skimming(P1)
• 1.What is an ad campaign ? • 2 . What media can you use in an ad campaign ?
1.L1----2
• 3.what should be first consider?
Ⅱ.Questions based on Article 1
• 3.To determine your audience, someone must report the related information you. you will do ato little researchfalse questions:
• 1.It is because there are small huge numbers of smokers in Asia that we have chosen anti-smoking as the subject of the ad campaign. • 2.The author on theis idea We will showagrees how smoking not that smoking does be cool cool or attractive because itand makes people smell terrible,for and gives them attractive, especially the bad teech, skin and fingernails. teenagers.
• 2.Who’s the target audience and why? • To discourage high-school teenagers, who are the target audience, from smoking. • 3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.
• 1.What is an ad campaign ? • 2 . What media can you use in an ad campaign ?
1.L1----2
• 3.what should be first consider?
Ⅱ.Questions based on Article 1
• 3.To determine your audience, someone must report the related information you. you will do ato little researchfalse questions:
• 1.It is because there are small huge numbers of smokers in Asia that we have chosen anti-smoking as the subject of the ad campaign. • 2.The author on theis idea We will showagrees how smoking not that smoking does be cool cool or attractive because itand makes people smell terrible,for and gives them attractive, especially the bad teech, skin and fingernails. teenagers.
• 2.Who’s the target audience and why? • To discourage high-school teenagers, who are the target audience, from smoking. • 3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.
牛津译林版高中英语必修四高二英语《Unit1Adverting-Reading2》课件
Are you aware of the importance of learning a foreign language?
你知道是什么时候了么？ Are you aware of the time? be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。
share with: use sth. together with e.g. I’d like to share my book with you.
Practice
She ___B__ my troubles as well as my joys.
A. sharcher asked us not to play tricks on each other any more.
trick: v.trick sb. into doing sth. She tricked him into giving her all his money.
10. There are also PSAs that encourage people to support …
He has lain in bed since this morning. lay: laid(pt,pp) laying(pres p) vt.放置
He laid his hand on my shoulder. Practice He _la_i_d_ the book on the desk and told me that he had _la_i_n_in bed for the whole morning. But I knew that he was _ly_i_n_g to me.
你知道是什么时候了么？ Are you aware of the time? be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。
share with: use sth. together with e.g. I’d like to share my book with you.
Practice
She ___B__ my troubles as well as my joys.
A. sharcher asked us not to play tricks on each other any more.
trick: v.trick sb. into doing sth. She tricked him into giving her all his money.
10. There are also PSAs that encourage people to support …
He has lain in bed since this morning. lay: laid(pt,pp) laying(pres p) vt.放置
He laid his hand on my shoulder. Practice He _la_i_d_ the book on the desk and told me that he had _la_i_n_in bed for the whole morning. But I knew that he was _ly_i_n_g to me.
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页)
What do you think of advertisements? Please write down your opinion and give some supporting details.
牛津译林版 必修四 Reading unit1 Adver精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Comparative reading
Task: Try to find the similarities and differences between commercial advertisements and PSAs. (work in pairs)
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
PSA or Commercial ad?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Does an advertisement tell people the complete truth?
牛津译林版 必修四 Reading unit1 Adver精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Comparative reading
Task: Try to find the similarities and differences between commercial advertisements and PSAs. (work in pairs)
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
PSA or Commercial ad?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Does an advertisement tell people the complete truth?
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1. We are so used to them … be used to do / doing sth. —get accustomed to used to—happened in the past e.g. I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _____production. However I_____it. A A. is used to increase; am not used to controlling B. is used to increasing; don’t used to control C. used to increase; don’t used to control D. used to increasing; am not used to control
share with: use sth. together with e.g. I’d like to share my book with you.
Practice She _____ B my troubles as well as my joys. A. shares with B. shares (in)
protect/prevent …(from) … stop/keep …from …
6. we still must be aware of the skilful methods … be aware of: realizing sth. that exists
Are you aware of the importance of learning a foreign language? 你知道是什么时候了么？ Are you aware of the time?
be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。 I’m well aware that smoking is bad for our health.
2. I did some research on … … to share with you.
research: 1) n. do/conduct research on: 我正在做关于广告的研究。
I am conducting reห้องสมุดไป่ตู้earch on advertisements.
2) V. to study 商人研究市场很重要。 It’s important for a businessman to research the market.
3. … or to believe in an idea
believe in: to have firm faith in Many people don’t believe in God.
Practice: believe/believe in believe that believe in ghosts. I _______ I don’t ________ stories of ghosts were made up by human beings.
牛津高中英语
(模块四 · 高一下学期)
Unit
1
Reading
Advertisements
Unit 1
课件描述：
本堂课是阅读课的第二课时。 以操练 文章中的主要语言点为主， 重点是习惯 用语和固定搭配，在句子层面让学生当堂 操练语言点，为综合运用英语打下基础。
Reading 2
Language items
5. There are laws to protect people from …
Protect …from …keep sb./sth. safe from We should protect the earth from pollution. 人们通常戴太阳镜以妨眼睛被太阳灼伤。 People usually wear sunglasses to protect their eyes from being burned by the sunlight. More similar phrases:
Revision (Fill in the blanks)
Advertisements have become a part of ypes of our life. There are two main t_____ advertisements. One is called c ommercial ______ advertisements, which are m_______ to eant p romote ______ a product or service ____ .But they don’t tell people the c omplete ____ truth. Another one is called PSAs, which are often placed for f____. They d____ ree eal with many s_______ problems, which often ocial affect public w______. elfare
4. PSAs are run for free …
for free: free of charge/without payment
You can take the ticket for free. 每个孩子都会得到一本免费的书。
Every child will get a book for free.
Language focus
be used to do research on play tricks on share …with encourage sb. to do sth. believe in lie for free protect … from be aware of fall for