涉外文秘lecture 5 An overview of business writing

3. How to make a good introduction
Build the readers’ interest : one method is
to refer to an existing situation; to
establish a context
Explain your purpose for wrf a good business writing
2.2 outer qualities of a good business letter



Quality of the paper Color of the paper Size of the paper Folding of the paper Envelope



Exercises (2): Y / N

5. If you need to leave during a meal, tuck your napkin under you plate. 6. After the food is served, when someone at the table requests the salt, pass them only the salt.
can read with that purpose in mind
Document preview : includes a brief “table
of contents”
Build The Readers’ Interest
“To expand upon yesterday’s discussion of
“I am writing to provide an update on the
development of our new products.”
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Document Preview
“This report is divided into four main sections: (1)
the maintenance service we provided, (2) the repair service we provided, (3) an analysis of the income and costs related to the services we provided, and (4) our plan for developing the service work in the remaining portion of the fiscal year.”
Lecture 5
An Overview of Business Writing
Review: Exercises (1): Y / N

1. When dining in a Western-style restaurant, tear bread into bite-sized pieces and butter each piece before you eat it. 2. On business occasions, always shake hands very gently, offering only your fingers to the other person. 3. When passing items at the dinner table, you should normally pass them to the right. 4. Cut up all of your food at once so that you can concentrate on conversation at the table.
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4. How to make an effective body
Possessing excellent written communication skills is essential. How to improve your business writing skills ?
words / expressions
Generalization and support -
A generalization is a statement having general application.
Level 1: Paragraphs
Each paragraph should begin with a generalization, and every sentence in the paragraph should support the generalization.
We are confident nor, yet, still,business will increase if we that the however, nevertheless, on the contrary, Contrast but, or, on the other hand, conversely, send take the following steps. First, we must althoughout invitations Example a example, for instance, such as, thus, that is to customers for for news conference. Second, we must Sequence first, of our newly development products. distribute brochuressecond, third, next, then, finally Conclusion therefore, thus, then, in conclusion, consequently, as a Third, we must mobilize our sales people to visit the result, accordingly, finally customers one by the same time, simultaneously, innew products. Time or place at one and promote the the mean time, above,
There are 3 levels
sentences
paragraphs
summary
Level 1: Paragraphs
Each paragraph should begin with a generalization, and every sentence in the paragraph should support the generalization.

2. Ben Lorry, your subordinate, keeps drinking liquor and helps himself to almost all dishes at a company buffet. 3. In a negotiation meeting with some German businessmen, your assistant applies makeup to look more pleasant. 4. When eating noodles with a client in a restaurant, Lin Huo, your driver, makes noises every time he sucks them into his mouth.


Lecture 5: Business Writing
Objectives: In this section you will know
The importance of business writing Qualities of a good business writing How to make a good introduction How to make a effective body How to finish with a good conclusion
Generalization and support -
sections
heading or subheading
―Errors in catalogue. ―Injuries to workers.
Level 1: Paragraphs
Transitions –To ensure your document flows

Exercises (3): How

1. At a get-to-know-each-other party, a colleague's cell phone keeps ringing. He proceeds to answer calls in front of the clients.

2. Qualities of a good business writing
2.1 inner qualities of a good business letter





Simplicity Clarity Accuracy Completeness Relevance Courtesy Neatness
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Explain Your Purpose For Writing
“This report is about our after-sales service that
we have provided for our customers in the South in the first 6 months of the fiscal year.”