耐克公司英文简介 副本精品PPT课件
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Nike 公司中英文介绍(超全面)
耐克公司。(官方发音/ naɪki /,但有时也发作/ naɪk /)是一个美国跨国公司,从事设计、开发、制造和全球营销，销售鞋类、服装、 设备、配件和服务。 公司总部位于俄勒冈州波特兰市区附近的比佛顿 。 她是世界上最大的运动鞋服供应商之一，也是世界上主要的运 动器材制造供应商之一，2012年(截至2012年5月31日)财政年度收入超过241亿美元。 截至2012年,她在全世界雇员超过44000人。 仅在2014年,品牌价值就达到190亿美元,使其成为最有价值的运动企业品牌。
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
NIKE公司英文版介绍
NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
GEAR CLOTHING
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
GEAR CLOTHING
NIKE公司英文版的介绍
Jordan Legend (Size 7)
Market share
Main Competitor----Adidas
Founded: 1949 Location:German Founder:Adolf Adi Dassler Slogan for 2000: “ Impossible is nothing ” Slogan for 2011: “Adidas is all in”
In 1997 the development of Asian countries
Shanghai
Vietnam
Tokyo
In Seoul
•2000 Sydney Olympic Games •innovative products
Marion Jones won five MEDALS
Advertisement Logo & slogan
NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
Company signs Michael Jordan to endorse a version of its Air shoe--the 'Air Jordan
In the wrong direction 1987 Nike in the face of the REEBOK to enter the market reaction strategy
Nike SB Zoom Stefan Janoski Mid iD
Market share
Main Competitor----Adidas
Founded: 1949 Location:German Founder:Adolf Adi Dassler Slogan for 2000: “ Impossible is nothing ” Slogan for 2011: “Adidas is all in”
In 1997 the development of Asian countries
Shanghai
Vietnam
Tokyo
In Seoul
•2000 Sydney Olympic Games •innovative products
Marion Jones won five MEDALS
Advertisement Logo & slogan
NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
Company signs Michael Jordan to endorse a version of its Air shoe--the 'Air Jordan
In the wrong direction 1987 Nike in the face of the REEBOK to enter the market reaction strategy
Nike SB Zoom Stefan Janoski Mid iD
NiKe公司介绍(商务英语)
Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace IlieNastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s corporat e success.耐克公司是世界上领先的运动服装和设备制造商。
它使世界运动鞋的销售。
公司成立于1964年,由比尔鲍尔曼和菲利普骑士。
它的名字是蓝丝带运动,但改变了在1978年耐克。
耐克是希腊胜利女神。
它闻名的口号,只做商标,后者在1971年耐克第一次使用。
耐克英文介绍
•
,Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.
•
is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 München, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atlético de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States men's, women's, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on .
,Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.
•
is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 München, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atlético de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States men's, women's, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on .
nike-英文介绍ppt
NIKE
Presented By
2016.5.18
A. History
NIKE
CONTENTS
B. Product introducion C. Advertisement and sponorship D. Spirits of NIKE
PART A HISTORY & HERITAGE About NIKE
HISTORY
The co-founder
• Phili Knight (born February 24, 1938) is an American business magnate. • He graduated with a Masters of Business Administration from the school in 1962. • ………… • Knight resigned as the company's CEO November 18, 2004, while retaining the position of chairman of the board.
The company's second retail outlet opens. ----1966
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mailorder system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
Presented By
2016.5.18
A. History
NIKE
CONTENTS
B. Product introducion C. Advertisement and sponorship D. Spirits of NIKE
PART A HISTORY & HERITAGE About NIKE
HISTORY
The co-founder
• Phili Knight (born February 24, 1938) is an American business magnate. • He graduated with a Masters of Business Administration from the school in 1962. • ………… • Knight resigned as the company's CEO November 18, 2004, while retaining the position of chairman of the board.
The company's second retail outlet opens. ----1966
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mailorder system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
有关于NIKE介绍的PPT
于 摩西·马龙(Moses Malone)、迈克尔·库帕(Michael Cooper)、 贾马尔·威尔克斯(Jamaal Wilkes)、博比·琼斯(Bobby Jones)、 米切尔·汤普森(Mychal Thompson)以及卡尔文·奈特(Calvin Natt)， 他们是经过精心选出的防守专家，他们将这款篮球鞋带到了世人面前。
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当 时的超级新人Michael Jordan，以Air Force One为原型，为他 设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈 要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售 时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学 及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感， 保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念 不仅将先进技术引入中国，而且全心致力于 本地人才、生产技术、销售观念的培养，取 之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲 《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是 纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。 现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
Follow me to know about Dunk
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当 时的超级新人Michael Jordan，以Air Force One为原型，为他 设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈 要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售 时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学 及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感， 保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念 不仅将先进技术引入中国，而且全心致力于 本地人才、生产技术、销售观念的培养，取 之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲 《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是 纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。 现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
Follow me to know about Dunk
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Phil Knight was born February 24, 1938 in Portland, Oregon, the son of a lawyer and future newspaper publisher.
He graduated with a Masters of Business Administration from the school in 1962.
1979 the first clothes Production line
NIKE AIR MAX ----Tailwind 1979
神话
Michael Jordan 1985
Company signs Michael Jordan to endorse a version of its Air shoe-the 'Air Jordan
The develop of Nike “Swoosh”
1971
1972
1985
The first Management team 1972
Waffle shoes–Moon1972
Sidney Wicks —— The first sport star who weard NIKE' sports shoes.
The company is headquartered near Beaverton , Oregon, which is part of the Portland metropolitan area.
An aerial view of Nike headquarters in Beaverton, Oregon
BLUE RIBBON SPORTS----1962
1968 The company's second retail outlet opens.
NIKE ——1972
“Swoosh”Design——1971 The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory.
1994,Nike sponsors the football team of Brazil.
1996 Company signs golfer Tiger Woods to a 20-year, $40 million endorsement deal.
1996 The Nike equipment division is created
The company profile & history The founders
The headquarters of the compan
The company profile & history
Nike is a major publicly traded sportswea and equipment supplier based in the United States.
NIKE HOMES: BEAVERTON NEIGHBORHOODS AND SCHOOLS
THE WALKING FAME
写在最后
成功的基础在于好的学习习惯
1968: Company is incorporated; the Bowerman-designed Cortez shoe becomes a big seller.
1971:The Swoosh trademark and the Nike brand are introduced.
1978: Company changes its name to Nike, Inc.
Nike sells an assortment of products for men, women, and children, including shoes and apparel for sports activities .
association football; basketball; running; combat sports; tennis; American football; athletics; golf; cross training.
菲尔.耐特(Phil. Knight)
The co-founder
Philip Hampson "Phil" Knight (born February 24, 1938) is an American business magnate. He is the cofounder and Chairman of Nike, Inc.
Can You Guass?
KEY DAYS
1962: Philip H. Knight foundቤተ መጻሕፍቲ ባይዱ Blue Ribbon Sports (BRS) to import Japanese running shoes.
1964: BRS becomes partnership between Knight and William Bowerman
………… Knight resigned as the company's CEO
November 18, 2004, while retaining the position of chairman of the board.
Another founder
Track and field coach Bill Bowerman 1948- 1973
Hand-made shoes by Bill
The headquarters of the comp
Nike, Inc. (pronounced /ˈnaɪkiː/ ; NYSE : NKE ) is a major publicly traded sportswear and equipment supplier based in the United States.