译林牛津版高中英语Book 10 Unit 4 Law and order project 教学课件 (共27张PPT)

Part Three
4. What are the problems? Many countries have not passed laws to protect intellectual property. Some people may think intellectual property laws do not affect them.
Part One
1. What does intellectual property refer to? The World Intellectual Property Organization recognizes intellectual property as ideas that belong to a person, organization or company.
Read the passage quickly and then tell me the general idea of each part.
Part 1 the definition of intellectual property
Part 2 the reasons for protecting intellectual property
e.g. They gave us an ultimatum to pay the money back in five days, or they would take us to court. 他们下了一道最后通牒，要我们在五天内 还款，否则就要诉诸法庭。
1. Do you think it necessary to protect intellectual property? Why or why not?
5. What is the purpose of WTO? To help control such problems and smooth the progress of international trade.
6. What are the common ways in which people affect intellectual property rights? Downloading videos free ； copying and sharing computer software； the copying of music .
2. As consumers, what can we do to protect intellectual property?
Work out a proposal on how to protect intellectual property based on what you discussed and write a short article.
[考例] _____ with a difficult situation,
Arnold decided to ask his boss for
advice.
A． To face
B． Having faced
C． Faced
D． Facing
[点拨] 选C。此处Faced with a difficult
Homework
Finish your article about proposal on how to protect intellectual property.
2. What does intellectual property include?
Intellectual property can include inventions, patents, drawings, symbols, designs, novels, films and music.
Part Two
3. Why is it considered necessary to protect intellectual property rights? If someone spends time, effort and money creating something, he or she deserves to be paid for this.
Unit 4 Law and order
Project: Making a proposal for protecting intellectual property
Lead in
1. Have you ever downloaded a song or a film from the Internet?
1. It is illegal to copy intellectual property without paying the inventor or creator. T
2. Many material things are more valuable than ideas. F
3.Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable. T
e.g. Her childhood provided the raw material for her first novel.
2. To help control such problems and smooth the progress of … (P62, line27)
smooth v. 使……平坦，顺利 smooth the progress of 使……顺利进行 smooth the way to … 为……铺平道路 smooth away the difficulties 克服困难 smooth adj. in smooth water 进展顺利，一帆风顺
Part Four
7. What should we do to protect intellectual property? We should not buy pirated products or download pirated music and films.
1. For example, the raw materials…(P62, line 14) raw adj. 未经加工的材料
4. If someoeffort and money writing a book, he or she deserves to be paid for it, even if it is just worthless. F
Careful Reading
同样地 原材料 为…增加价值 通过法律来（做某事） 盗版货物 促进…的进展顺利 使生效，实施 经商 面对，面临 随着…的发展 对…而言是严重的挑战 把…告上法庭 防止…被…
1. It is illegal to copy intellectual property without paying the inventor or creator. 2. Many material things are more valuable than ideas. 3.Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable. 4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is just worthless.
2. Did you pay for the music or the film? 3. Why do you think copying films and
music without permission is a crime?
You and intellectual property
Fast Reading
3. However, in everyday life, we are now faced with decisions ...(P63, line 36) be faced with “面对，正视”
e.g. Whenever we are faced with difficulties, we should never give up. 无论什么时候面对困难，我们决不应该 放弃。
situation相当于Because Arnold was
faced with a difficult situation。
4. Many companies are protecting their intellectual property by taking people to court… (P63, line 52) take…to court 把……告上法庭
Part 3 the current problems that we are facing
Part 4 the possible solutions to the problem
Useful expressions: 1 in the same way 2 raw material 3 add value to 4 pass law to do 5 pirated goods/products 6 smooth the progress of sth. 7 put into effect 8 run a business 9 be faced with 10 with the development of 11 a serious challenge to sth. 12 take sb. to court 13 keep … from being done