《跨境电子商务英语》教学课件(共8单元)Unit 2

Warming-up Activities
Conversation
B: Quite reasonable. What products are you going to sell? A: The bags and shoes. To be specific, men’s, women’s and teenager’s dress, shoes, sneakers and sandals. B: It’s great. As far as I am concerned, what you have to do next is setting up your online store on a platform. A: I’ve heard some e-commerce platforms, but I am not familiar with them. B: Then you need to do a survey about these platforms to compare their advantages and disadvantages. A: That’s right. That’s what I should do.
New Words and Phrases
8. distributor /dɪ'strɪbjətə(r)/ n. 经销商；分销商 9. branch /bra:ntʃ/ n. 分公司；分支；分部 10. brainchild /'breɪntʃaɪld/ n. 发明；新构想 11. franchise /'fræntʃaɪz/ n. 特许；（公司授予的）特许经 销权 12. straightforward /ˌstreɪt'fɔ:wəd/ adj. 简单的；易懂的 13. submit /səb'mɪt/ v. 提交 14. approval /ə'pru:vl/ n. 批准；同意
Warming-up Activities
Conversation
B: Pretty good, after choosing a platform, don’t forget to learn to create a seller account.
A: Thank you so much for your advice. B: Welcome. May you succeed.
1. E 2. C 3. D 4. B 5. A
Exercises- Vocabulary and Structure
II.Choose the best choice to complete each of the following sentences.
by Alibaba Group是整个句子的表语部分，which引导的是一个定语从句。
Translation: 天猫国际是由阿里巴巴集团拥有和经营的淘宝商城的子平台。
Difficult Language Points
2. Because mostly handles their own operations in terms of selling and logistics, in order to sell on Kaola you must apply to become a merchant.
3.
Grasp how to register a seller account on a platform
4.
Master how to upload a product on a platform
CBEC 跨境电子商务英语
Warming-up Activities
Matching
(D) 1. seller center ( E ) 2. application process ( B) 3. credit card ( C) 4. account creating ( A) 5. qualification
Warming-up Activities
Conversation Listen to the conversation. Then practice with your partner.
A: Hi, Vince, do you know how to start an online store? B: Are you planning to start your own business? A: Yes. I’ve graduated from university. It is time to carve out my own career. B: Why do you want an online store instead of a physical store? A: You know, there are plenty of advantages of e-commerce. People are able to buy products 24 hours a day and get customer service 24 hours a day. They don’t waste time and money travelling to the stores. It is convenient and efficient.
Reading comprehension exercise-T/F
1. F 2. F 3. F 4. T 5. T
Detailed Reading
New Words and Phrases
1. apply /ə'plaɪ/ v. 申请 2. merchant /'mɜ:tʃənt/ n. 零售商；商家 3. ultimately /'ʌltɪmətli/ adv. 最终；最后 4. leading /'lidɪŋ/ adj. 最重要的；一流的；领先的 5. discount /'dɪskaʊnt/ n. 折扣 6. qualification /ˌkwɒlɪfɪ'keɪʃn/ n. 合格；资历 7. authorized /'ɔːθəraɪzd/ adj. 核准的
We were keen to learn the main concerns for students of their application process. If you could agree to the terms, we would point you as our sole agent.
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CBEC 跨境电子商务英语
教学目标
1.
Learn the main cross-border e-commerce platforms
2.
Understand how to choose the proper platform for your store
A. 资格 B. 信用卡 C. 账号注册 D. 卖家中心 E. 申请过程
Warming-up Activities
Discussion
Choosing a platform is the basis for your cross-border ecommerce store. Discuss with your partner about how much do you know about the main cross-border e-commerce platforms and have you ever bought products from them?
The Top 5 Cross Border E-commerce Platforms in Cห้องสมุดไป่ตู้ina
1
2
3
Pre-reading Questions
Q1 Q2
Global Reading
Read Text A quickly and find out the main idea of this text.
Difficult Language Points
3. JD Worldwide also known as is the brainchild of , the second largest e-commerce website in China.
Analysis: 句中 known as 是一个后置定语，the second largest e-commerce
website in China是同位语，指的是.
Translation: 京东全球购也被称为, 是中国第二大的电子商务网站——京
东的创意。
Exercises- Vocabulary and Structure
I.Match the English words in the left column with the English explanation in the right column.
Difficult Language Points
1. TMall Global is the child platform of TMall which is ultimately all owned and operated by Alibaba Group.
Analysis: the child platform of TMall which is ultimately all owned and operated
Analysis: 此句中because mostly handle their own operations in terms of selling and logistics是原因状语从句，in order to sell on Kaola 是目的状语。
Translation: 因为考拉平台主要经营销售和物流业务，为了在考拉平台上销售，你必 须申请成为一名商人。
New Words and Phrases
Expressions
market share 市场份额； 市场占有率 application process 申请流程 sole agent 独家代理人
Example Sentences Dell’s market share has declined and its growth rate has fallen behind that of the industry as a whole.
Finish the reading comprehension exercises.
Main Idea
The Top 5 Cross Border E-commerce Platforms in China are TMall Global, __K_a_o_l_a______, _JD__W__o_r_ld_w__id_e_, YMT, V__I_P_I_n_te_r_n_a_ti_o_n_a_l. By invitation only is the special __a_p_p_li_c_at_i_o_n_p_r_o_c_es_s__ of TMall Global. Selling and __l_o_g_is_t_ic_s__ are the two main operations of Kaola. JD Worldwide offers 4 different store types: _B_r_a_n_d_F_l_a_g_s_h_ip__S_to_r_e__, Outlet Flagship Store, Franchised Store, and _E__x_cl_u_s_iv_e__S_to_r_e_. YMT allowed an overseas franchise to sell __d_ir_e_c_tl_y__ to Chinese consumers. VIP International focuses on ___o_n_li_n_e_d_i_sc_o_u_n_t___ sales and discount shopping.