药店金牌店长管理技能培训（Pha...

药店金牌店长管理技能培训（Pha...
药店金牌店长管理技能培训（Pharmacy; gold medal manager;
management skill training）
The pharmacy medal manager management skills training Lecturer: Tan Xiaofang
The number of training days: 2 days
The training object:
Senior clerk, manager, store manager
The purpose of training:
1, noble occupation morality, good personal reputation:
2, the positive enterprising spirit, high professional skills: 3, always have a sense of crisis to have business consciousness: 4, to coach consciousness, have advanced awareness.
Training background:
The pharmacy manager's quality high and low, service skills and service attitude is good or bad, is an important factor affecting the overall level of pharmacy service. The new store in long before the appointment, to accept at least three training and testing.
1, understand the enterprise
To fully understand the historical status, the enterprise got what honor, product development and quality management, customer service service commitment, and the future development direction of the enterprise. In addition, the drug on the market in the flow path, and other related knowledge should also be covered.
2, understand the terms used in industry and related knowledge of Medicine
To fully understand the business and industry knowledge,
not only can increase the sense of belonging to the pharmacy pharmacy manager, may increase the guide on behalf of sales and service with confidence. Enter an industry, not only to the industry in the past and now understand the situation, but also to the future of the industry evolution process, trends have cognition; in addition, some common terms and related industries, such as pharmaceuticals, gross margin and rotary rate, POP, DM, and even some management terms, such as 5S, 4P etc. vocabulary, also want to know.
3, familiar with the competitive environment
The manager should always pay attention to trends in industry competitors (such as sales, sales, marketing, price changes, new listing, personnel changes, etc.) and the situation in a timely manner to the upper. In addition, the pharmacy POP, auxiliary display device sales props and miscellaneous hanging, hanging, swinging nail, operation skills familiar, not only to learn more, do more exercises, to lead the staff to do so, in order to make the drug more valuable sense. In addition to the above several outside, when the pharmacy needs to hold promotional activities, through the activities of the training manager, purpose, time, method, detailed understanding of the activities of drug knowledge and other details; and lead the staff receive all kinds of promotional products and activities to perform good appliances, promotional activities.
The syllabus:
The development prospects and the pharmaceutical industry policy and retail
1, drug price policy and future trend
2, the current Chinese OTC format
4 stage 3, drugstore changes
4, circulation and the future value of Dalian lock
5, 08 years of pharmaceutical market environment analysis and Outlook
Two, self medication and the prospect of consumer expectations
1, customer analysis
2. Factors affecting consumption behavior
3, analysis of consumer behavior of chain pharmacies enlightenment
4, consumer expectations for pharmacy
5, consumers change: the change of values
Three, chain pharmacy business marketing
1, marketing in a changing world.
2, product orientation and market orientation contrast
The operation and management of four chain pharmacies
1, the competitive advantage of chain pharmacies
2, the drugstore chain management policy
3, modern retail pharmacy business model
4, corporate positioning: we provide what goods?
5, the drugstore chain management features
6, improve the internal management of the main means of chain pharmacies
The 7 main types of sales promotion, pharmacy
8, why customers choose us?
The difference between the 9 services and chain pharmacies.
10, customer management
Eight key 11, money pharmacy
12 manager and chain pharmacies operating in the care for what?
13 chain stores, winning strategy thirty-six
14, the drugstore chain management experience
15, establishment and management of staff training files
panel discussion
Several important techniques, five chain pharmacies display and shelf management
The main means of promotion, display 1
A few details, 2 display management in pharmacy
3, shelf management is business management
Analysis of 4 shelves, visual effects and sales
5, the price tag on the shelf
The effect of POP 6 on the shelves,
7, display shelves
8, sale card
9, shop display layout and customer acceptance
10, for shoppers shelf management
11, shelf management: display items
12, the main varieties of vivid five principles
The main varieties of vivid illustrations
panel discussion
Six, how to do the chain drugstore category management
1, what is the category?
2, category management should do the following things
3, category management: a new form of business cooperation 4, "category management" product number selection principle
5, through the optimization and selection of varieties, saving resources, shelf inventory cost and the cost of resources panel discussion
Seven, how to improve the profitability of chain pharmacies 1, chain pharmacies operating profit pattern analysis chart
2, chain pharmacies in the current difficulties and Countermeasures
3, how to reduce operating costs
Proposal 4, sales innovation chain pharmacies
5, sales proposal case
6, own brand and high margin varieties on profitability
7, how to enhance the number of visitors"
8, how to enhance the customer price"
9, Ping efficiency and effectiveness of people
10, the profit, from "profit" to "profit effect"
11, how the operation effect of profit pharmacy business "(11) panel discussion
Eight, how the game of chain pharmacies with community medical institutions
1, how the game and community (8 suggestions)
Nine, chain pharmacies and suppliers how to achieve a win-win cooperation
1, good agreement with supplier marketing, get more marketing resources
2, case analysis and supplier win-win cooperation
Ten, how to enhance the brand image of chain pharmacies How to do the brand building, 1 chain enterprises
2, the pharmacy brand of public service activities in 5 cases Share the drugstore chain business success stories
Employee management and motivation, eleventh chain pharmacies
1, common manager
2, team management and team incentive
case analysis
3, improve team cohesion
4 factors, team morale
5, improve the morale of the staff
6, keep the excellent team skills panel discussion。