江苏省江阴市成化高级中学高中英语Unit1Advertising教

课题：M4U1 Advertising
them to tel
Teaching procedures:
Step 1 lead-in
The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.
T: (Greeting the class as usual) Now we will talk about advertising. Then by the way:
Do yo u like reading or watching advertisements?
What kind of ads do you like best? And why?
Where can you find advertisements?
(T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.)
Ss: … (Encourage them to express themselves)
T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are four pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions:
What can you see in the picture? What can you read on it?
What does it persuade us to d o or what does it try to tell us?
Ss: …
(Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think a bout the above questions)
Step 2 Observation
Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.
T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the four pictures again. Later on put each of them in the correct group.
T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion.
Step 3 Discussion
Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.
Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.
Step 4: Discussion
T: So, now look at the three questions and discuss them in groups of four.
1) What was it? Now do you believe that advertisements tell the complete truth?
2) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why?
3) What do you think makes a good advertisement?
Ss: …(T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.
Step 5 Homework
Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.
Langu age Points
1. advertise (P1)
⑴ v.为……做广告，登广告宣传
advertise sth. in the news paper
The perfum e has been advertised in all the major women’s magazines.
这种香水在所有主要的女性杂志上都做了广告。

⑵ vi.登广告招聘
advertise for … 登广告征聘……
e.g. The company is advertising for a new manager.
(3)n.广告，宣传 advertisement= ad 广告商
put an advertisement 登广告
e.g. If you want to sell your old sofa, why not put an advertisement in the local paper?
(4)advertising
adj.登广告，广告宣传 a national advertising campaign
n.广告业 He has been working in advertising for 20 years.
2. awar e .adj.明白的，意识到；有意识的；懂事的，明智的
(1) make sb. aware of 使…意识到
What the teacher said made me aware of the importance of English.
(2) be aware of /+that/+ wh-clause cla use 意识到，觉察到
e.g. Every body is aware of the importance of protecting rare animals.
e.g. Buried in deep thought, Tom wasn’t aware of what happened around him.
e.g. Nowadays, people seems aware that some products don’t stick to the promises
of their advertisements.
(3) awareness n.意识 unaware adj.不知道的，未察觉到的
3. service n.服务，帮助，贡献
do sb. a service: give sb. a hand 帮了sb. 忙
be of service to: be very helpful 对…有帮助
at one’s service 听从…差遣；随时为sb. 服务
v. serve 为…….服务; 供应，上菜
serve in the army 服役
serve sb. with sth.=serve sth. to sb. 拿出…款待sb.
eg. serve the people heart and soul 全心全意为人民服务。

Breakfast is served between 7 and 9. 早餐7点至9点供应。

Please serve me with two coffees. 请给我上两杯咖啡。

What can I serve you with?/How can we serve you? 需要我们为您服务吗？
Are you being served? 你已经点过菜了吗？
4. think
think about … 考虑……
think of … 想起、想到……
think out … 想出……
think over 仔细考虑
教学反思：。