广告数据商业分析公司PPT模板

Made to measure
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
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Predefined
Custom
• 23 predefined reports, grouped into 8 simple categories • For agencies, publishers and creative shops
user
• Check your media buy: which publisher is overlapping with which
素彩网sc115 [PPT模板免费下载无需注册]
© 2009 Eyeblaster. All rights reserved
Dwell Time
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Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
© 2009 Eyeblaster. All rights reserved
report
• All delivered in flat Excel • Copy and paste the data to other sources
© 2009 Eyeblaster. All rights reserved
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
• Go beyond interaction • Build brand moments • Measure brand engagement
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
© 2009 Eyeblaster. All rights reserved
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
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© 2009 Eyeblaster. All rights reserved
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Back
Predefined
Eyeblaster Analytics
Actionable Analytics
Presented by: First-name Last-name● title● 2nd February 2019
素彩网sc115 [PPT模板免费下载无需注册]
TOP 10
User interfaces of 2019
” Is there anything you can not do? Digital Design Professional
© 2009 Eyeblaster. All rights reserved
Making Data Actionable
Campaign Monitor
One-click Reporting
© 2009 Eyeblaster. All rights reserved
Report Generator
• A complete campaign analysis package • Witness your data come to life
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© 2009 Eyeblaster. All rights reserved
+ Embedded Benchmarks + Graphs
© 2009 Eyeblaster. All rights reserved
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Made visual
Predefined
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Campaign Monitor your window to the campaign
© 2009 Eyeblaster. All rights reserved
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
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© 2009 Eyeblaster. All rights reserved
At the click of a button
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Back
Predefined
• Disparate reporting systems
© 2009 Eyeblaster. All rights reserved
Eyeblaster Analytics
TOP 10
User interfaces of 2019
© 2009 Eyeblaster. All rights reserved
Engagement
Dwell Interaction Expansion Video playback
© 2008 Eyeblaster. All rights reserved
ROI
Cost Conversion tags
Site Overlap
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• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
© 2009 Eyeblaster. All rights reserved
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Custom Report Builder (CRB)
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© 2009 Eyeblaster. All rights reserved
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
user initiated video & timed custom interaction
© 22000098EEyeybelbaslatesrt.eArl.l Arigllhtrsigrehstesrvreedserved
How it Works
Back to Metrics slide
© 2008 Eyeblaster. All rights reserved
Mix & Generator CRB
Plug-in for Excel Data Feed
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Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
Custom
• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data
Custom
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
“ We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it ” takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive
• Making data actionable • Metrics for real business objectives • Reliability
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom
• Visual assistance of graphs embedded in reports
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
© 2009 Eyeblaster. All rights reserved
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
Hewlett Packard: 2019
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.