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1980's Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.
with the opening of its first
store in Taipei.
As of the end of year
2010 ,there are more then 750
starbucks locations throughout
Greater China, a region
including the people’s Republic
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• 1990's The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its parttime employees, Starbucks becomes a publicly traded company.
highest-quality coffee
in the world. To
enforce its exacting
coffee standards,
Starbucks controlled as
much of the supply
ห้องสมุดไป่ตู้
chain as possible—it
worked directly with
of the daily routine. Get
to know them and you’ll
see: Starbucks are so
much more than what
they brew.
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Starbucks coffee international
entered china market in 1998
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Atmosphere
• It’s not unusual to see
people coming to
Starbucks to chat, meet
up or even work .
They’re a neighborhood
gathering place, a part
Service
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How Staff look at starbucks
• “As a waitress in starbucks is a career and glory."
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• Customer-oriented: excellent customer service should have sensibility.
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• "Mysterious customer system" for regulatory service: it is an important weapon in enterprise terminal.
• Its assessment content detailed as: "when you to come in, whatever his kids are at the door, or in the counter use vision and you contact, ever smile."
• Starbucks to customer subdivided in the basis of coffee products production, the series and combination, according to the different tastes of different products, provide a "special realization set the" one to one "type", achieves truly sincere service for customer's sake
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• Since2000's The Starbucks phenomenon continues. Starbucks has more than 6,000 locations in over 30 countries.
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of China, Hong kong ,Macau
and Taiwan .
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Starbucks Coffee
I want to become a denizen of starbucks. - hu
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Thank you
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the sea-featuring a twin-tailed siren from Greek mythology
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the Coffee itself
• Starbucks prided itself
on offering what it
believed to be the
growers in various
countries of origin to
purchase green coffee
beans.
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• “our goal is to create an uplifting experience every time you walk through our door” explained one president.
Starbucks Coffee
❖When I am not at home ❖In a cafe ❖I am not cafe ❖Is on the way to cafe
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• 1970's The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.
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