外贸英语函电 unit six
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Review on Unit Five
What’s the difference between a sales letter and a reviver?
Q & A:
A sales letter’s purpose is to acquire new customers. A reviver is to retain or regain old customers.
请你方注意，信用证的条款必须与我方售货确 认书的条款完全相符，以免日后修改。
Please note that the stipulation in the relevant credit should fully conform to the terms as stated in our Sales Contract in order to avoid subsequent amendments.
The Seller’s obligation
Deliver the goods exactly the kind ordered, and at the agreed time Guarantee that the goods to be supplied are free from any faults.
Sample letters
Let’s read the sample letters on page 118126 in details.
pattern n. 图案、式样 pattern book 式样册 Our designs are of the most fashionable patterns.
我已接受你方85号订单订购货号1002号印花布 十万码。请告颜色搭配并按合同规定的条款开 立以我方为抬头的有关信用证。
Your order No.85 for 100,000 yards of Cotton Prints Art. No. 1002 has been booked. Please let us know the color assortment at once and open the covering L/C in our favor according to the ter用电器
畅销 耐用
Exercise II: Letter writing Write a letter according to the instruction Your firm has put a new product on the market. Write a letter offering to supply this new product to your buyers abroad.
affirmative adj. 肯定的 reply in the affirmative: Saying “Yes”, giving an affirmative answer
despatch or (dispatch) v. n. 派遣、发出 e.g. dispatch a messenger 派遣使者 dispatch a telegram 拍电报 request the prompt dispatch of shipment 要求立即发货
exceptional adj. unusual 不一般的 exceptional value 物超所值的 exceptional price 特价
book v. write down in a book 接订 book one’s order 接受…的订单 Stipulation n. 规定 contract stipulations 合同规定、合同条款
Cash against documents 凭单付款 Documents: 单证 including: invoice, bill of lading, insurance policy, packing list, certificate of origin & inspection, certificate of quality, etc. documents against payment 付款交单 ~ ~ acceptance 承兑交单
Exercise II: Letter writing Write a letter according to the instruction You are writing a letter to your customer, acknowledge receipt of his order, but regret being unable to accept it at the prices quoted previously. Quote your current prices and ask for your customer’s opinion.
Dear Sir By today’s post we have sent you sample of a pair of sweater- the latest product of our factory’s wintercollection. We can offer these sweaters in all the popular sizes at the prices shown on the attached list. You will note that we are making you a special introductory reduction in prices owing to your support in the past. We can maintain this reduction only for a short time, so we recommend your early orders. The sweaters are available from stock, and delivery can be made within two weeks from receipt of order and the letter of credit. We look forward to hearing from you in due course. Yours truly
Conform v. comply with, be in agreement with 符合、遵守 conform to contract stipulations 符合合同 规定
Subsequent adj. 之后的、随后的 subsequent amendments 随后的修改 Effect v. realize，bring out 实现 effect shipment 发货 effect payment 履行付款, 支付款项
Unit Six Orders and Acknowledgements
The definition of an “Order”
An order is a request to supply a specified quantity of goods. An order should be both Accurate and clear.
According to commercial law the buyer’s order is an offer to buy and the arrangement is not legally binding. Only when the seller accept the order, both parties are legally bound to honor their arrangement.
Acknowledgements
The letter should: Express pleasure at receiving the order Add a favorable comment on the goods ordered Include an assurance of prompt and careful attention Draw attention to other products likely to be of interest Hope for further orders
confirmed adj. 保兑的、确认的 your proposal has been confirmed. confirmed L/C: 保兑信用证 L/C confirmed by a third bank, which gives its own guarantee that the seller’s draft will be honored if the issuing bank fails to do so. presentation n. 提交 ~ of documents 提交单证
Words and phrases
Residue stock Clear the stock Substantial quantity 剩余库存 清仓 大量
Economical and practical
Standard type Household electric appliances Ready sales Durability
Exercise I: Sentences translation
你公司2011年9月20日来函内附一千台缝纫机订 单一纸已收到。兹附寄第346号销售确认书一式两 份，请签回一份以便存档。
We have received your letter of September 20, 2011 together with an order for 1,000 Sewing Machines. Enclosed is our Sales Confirmation No.346 in duplicate, one copy of which please sign and return to us for our files.
The buyer’s obligation
Accept the goods supplied, provided they comply with the terms of the order Pay for them according to the terms agreed upon. Check the goods as soon as possible (fail to make complaints promptly will be taken as acceptance of the goods.)
我们得悉上述货物的有关信用证即将开出。请 放心，一俟收到你方信用证，我方将尽早安排 第一艘可以定得舱位的轮船装运。
We learn that an L/C covering the abovementioned goods will be established immediately. You may rest assured that we will arrange for dispatch by the first available steamer with the least possible delay upon receipt of your L/C.
The contents of an order
Include full details of description (specifications), quantities and prices. State mode of packing, port of destination and time of shipment Confirm the terms of payment as agreed upon in preliminary negotiations. And sometimes “penalties” should the contracted terms not be fulfilled.
What’s the difference between a sales letter and a reviver?
Q & A:
A sales letter’s purpose is to acquire new customers. A reviver is to retain or regain old customers.
请你方注意，信用证的条款必须与我方售货确 认书的条款完全相符，以免日后修改。
Please note that the stipulation in the relevant credit should fully conform to the terms as stated in our Sales Contract in order to avoid subsequent amendments.
The Seller’s obligation
Deliver the goods exactly the kind ordered, and at the agreed time Guarantee that the goods to be supplied are free from any faults.
Sample letters
Let’s read the sample letters on page 118126 in details.
pattern n. 图案、式样 pattern book 式样册 Our designs are of the most fashionable patterns.
我已接受你方85号订单订购货号1002号印花布 十万码。请告颜色搭配并按合同规定的条款开 立以我方为抬头的有关信用证。
Your order No.85 for 100,000 yards of Cotton Prints Art. No. 1002 has been booked. Please let us know the color assortment at once and open the covering L/C in our favor according to the ter用电器
畅销 耐用
Exercise II: Letter writing Write a letter according to the instruction Your firm has put a new product on the market. Write a letter offering to supply this new product to your buyers abroad.
affirmative adj. 肯定的 reply in the affirmative: Saying “Yes”, giving an affirmative answer
despatch or (dispatch) v. n. 派遣、发出 e.g. dispatch a messenger 派遣使者 dispatch a telegram 拍电报 request the prompt dispatch of shipment 要求立即发货
exceptional adj. unusual 不一般的 exceptional value 物超所值的 exceptional price 特价
book v. write down in a book 接订 book one’s order 接受…的订单 Stipulation n. 规定 contract stipulations 合同规定、合同条款
Cash against documents 凭单付款 Documents: 单证 including: invoice, bill of lading, insurance policy, packing list, certificate of origin & inspection, certificate of quality, etc. documents against payment 付款交单 ~ ~ acceptance 承兑交单
Exercise II: Letter writing Write a letter according to the instruction You are writing a letter to your customer, acknowledge receipt of his order, but regret being unable to accept it at the prices quoted previously. Quote your current prices and ask for your customer’s opinion.
Dear Sir By today’s post we have sent you sample of a pair of sweater- the latest product of our factory’s wintercollection. We can offer these sweaters in all the popular sizes at the prices shown on the attached list. You will note that we are making you a special introductory reduction in prices owing to your support in the past. We can maintain this reduction only for a short time, so we recommend your early orders. The sweaters are available from stock, and delivery can be made within two weeks from receipt of order and the letter of credit. We look forward to hearing from you in due course. Yours truly
Conform v. comply with, be in agreement with 符合、遵守 conform to contract stipulations 符合合同 规定
Subsequent adj. 之后的、随后的 subsequent amendments 随后的修改 Effect v. realize，bring out 实现 effect shipment 发货 effect payment 履行付款, 支付款项
Unit Six Orders and Acknowledgements
The definition of an “Order”
An order is a request to supply a specified quantity of goods. An order should be both Accurate and clear.
According to commercial law the buyer’s order is an offer to buy and the arrangement is not legally binding. Only when the seller accept the order, both parties are legally bound to honor their arrangement.
Acknowledgements
The letter should: Express pleasure at receiving the order Add a favorable comment on the goods ordered Include an assurance of prompt and careful attention Draw attention to other products likely to be of interest Hope for further orders
confirmed adj. 保兑的、确认的 your proposal has been confirmed. confirmed L/C: 保兑信用证 L/C confirmed by a third bank, which gives its own guarantee that the seller’s draft will be honored if the issuing bank fails to do so. presentation n. 提交 ~ of documents 提交单证
Words and phrases
Residue stock Clear the stock Substantial quantity 剩余库存 清仓 大量
Economical and practical
Standard type Household electric appliances Ready sales Durability
Exercise I: Sentences translation
你公司2011年9月20日来函内附一千台缝纫机订 单一纸已收到。兹附寄第346号销售确认书一式两 份，请签回一份以便存档。
We have received your letter of September 20, 2011 together with an order for 1,000 Sewing Machines. Enclosed is our Sales Confirmation No.346 in duplicate, one copy of which please sign and return to us for our files.
The buyer’s obligation
Accept the goods supplied, provided they comply with the terms of the order Pay for them according to the terms agreed upon. Check the goods as soon as possible (fail to make complaints promptly will be taken as acceptance of the goods.)
我们得悉上述货物的有关信用证即将开出。请 放心，一俟收到你方信用证，我方将尽早安排 第一艘可以定得舱位的轮船装运。
We learn that an L/C covering the abovementioned goods will be established immediately. You may rest assured that we will arrange for dispatch by the first available steamer with the least possible delay upon receipt of your L/C.
The contents of an order
Include full details of description (specifications), quantities and prices. State mode of packing, port of destination and time of shipment Confirm the terms of payment as agreed upon in preliminary negotiations. And sometimes “penalties” should the contracted terms not be fulfilled.