8090消费者行为培训讲学

Background
80s is growing up with the opening and reform generation . 90s is growing up with the development of the network generation .the replacement（替代） of the intergenerational , brought new consumption（消费） wave.
What can we do?
You must make a marketing difference. Keep the keen insight Learn all you can about your competitors Customer
first . Work hard,never say die
View
Life achievement
80s more ambitious . promote to a higher office is our mission. deep trying!
90s live in a relax way! A comfortable life is the most important thing! take it easy
anything!
Topic
80: premiership(英超）, warcraft（魔兽）...
90: QQ level, QQ show...
social
money
80: Be in debt !!! and it’s my choice!
90: we have father!!! I can withdraw money from my father anytime!
Do
Let us walk into the inner world of 80.90, to know different concept of consumption, and learn how to gain a
new market.
d if f e r e n c e
Entertainment （娱乐） 80: Mic is me! I’m good singer! 90: we will not only sing, still can jump! We can do
80s
• outstanding “me", outstanding individual character
• the event marketing is the most important chances. Pay attention to the quality of image
90s
Brand view 80 :brand consciousness is
stronger . Fine quality, this is a matter of cardinal significance.
90: try new things! Go with the tide !
Consumption patterns
We believe We will good marketing workers
thanks
80 : enjoy life, act on impulse
90: strong character . insist on his own ways ino sum up, we found 80,90 have some common grounds, be aimed at it, we provide some Suggestions . to know what customer want, to help enterprises better and better.
Friend
80: friends have share the common interest 。People believe a friend in need is a friend indeed!
90: we make friends only handsome and cool boy!
consumer behavior
post80s vs post90s
Team Presentations
Welcome! It’s team show time!
Team name ：four people Members: 谢志飞 唐雅丽 易玲 张兴荣 College：beijin collage
1 create entertainment experience is good for sale
2 Korea star will more and more popular with the 90s,so we can engage them as aspokesman
3 Network advertising 4 Make the marketing more colorful.
Interest as a starting point
Close to brand communication
Advertisement: new idea and lead the fashion
At the same time , they are different at the living environment each other we also make a distinction between 80s and 90s, according to these , we also provide some Suggestions.
Contents
1
Concept
2
Background
3
Differences
4
Suggestions
So, what’s the influence about consumer behavior
four Factories:
culture social people psychological (心理上)