商业名词英语专升本练习题

商业名词英语专升本练习题
一、选择题
1. Which of the following terms is related to the process of buying and selling goods or services?
a) Marketing
b) Accounting
c) Procurement
d) Logistics
2. What is the term used for the exchange of goods or services for money without the use of intermediaries?
a) Barter
b) Direct trade
c) Cash transaction
d) E-commerce
3. In business, what does ROI stand for?
a) Return on Investment
b) Risk of Investment
c) Revenue of Investment
d) Rate of Investment
4. Which of the following is a type of financial statement that summarizes a company's financial performance over a specific accounting period?
a) Balance Sheet
b) Income Statement
c) Cash Flow Statement
d) All of the above
5. What is the term used to describe the process of managing and optimizing the flow of goods and information from the point of origin to the point of consumption to meet the requirements of customers?
a) Supply Chain Management
b) Demand Chain Management
c) Product Lifecycle Management
d) Inventory Management
二、填空题
6. The process of identifying, anticipating, and solving customer satisfaction in a timely manner, responsively, and proactively is known as _______ management.
7. The term _______ refers to the practice of setting prices for goods or services at a level that will yield the maximum profit.
8. A _______ is a document that outlines the objectives, strategies, and tactics that a business will use to achieve its goals.
9. The _______ is the process of identifying the potential risks in investments and managing the impact on and handling of undesirable events.
10. In the context of business, _______ is the process of creating a product or service that fulfills a consumer's need or want.
三、简答题
11. Define the term 'Market Segmentation' and explain its importance in business strategy.
12. What is 'Corporate Social Responsibility' (CSR) and why
is it significant for businesses today?
13. Describe the concept of 'Business Ethics' and give examples of how it can be applied in a company.
四、案例分析题
14. Assume you are a marketing manager for a new tech startup. Your company has just launched a revolutionary smartphone. Discuss the marketing mix (Product, Price, Place, Promotion) you would use to promote this new product.
五、论述题
15. Discuss the role of 'Sustainable Development Goals' (SDGs) in modern business practices and how they can be integrated into a company's operations.
六、结束语
本套商业名词英语专升本练习题旨在帮助学生掌握商业领域的关键术
语和概念，通过不同类型的题目，提高学生对商业英语的理解和应用
能力。

希望同学们能够通过练习，加深对商业英语的认识，为未来的
学习和工作打下坚实的基础。