商务英语翻译unit7.词义的引申翻译法.

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商务英语翻译之词汇的翻译.txt

商务英语翻译之词汇翻译一：词义的选择（Choice of Meanings）（一）根据汉语的表达习惯确定词义1. a low figure 小数目2.workers on low incomes 低收入工人3.The simplest way to succeed in business is to buy low and sell high.生意成功最简单的途径就是贱买贵卖。

4.The value of the pound has fallen to a new low against the dollar.英镑兑换美元的比值已跌到新的（最）低点5.We sell cheap quality goods.我们销售的商品物美价廉6.We have made you an offer at a very competitive price.我方已按很低的价格向贵方报盘。

7.You will find our prices for these goods very popular.贵方将会看出我方此批货物的价格是很便宜的。

8. Please make us your lowest quotation for bikes.请报自行车最低价。

9.If you feel interested in our business proposal, please send us the samples togetherwith your best terms and conditions.如对我方业务建议有兴趣，请寄样品，并告最惠条款。

10.As we have quoted you our rock-bottom price, we can’t give you any more discount.我方已报最低价，折扣不能再多给了（二）根据词性确定词义1. He gets a 10% commission on everything he sells.他每卖一件商品得百分之十的佣金2. Party B is commissioned by the manufacturers to buy steel plates.乙方受制造厂家的委托购买钢板。

商务英语翻译(英译汉)第二版电子教案第7单元

❖ 译文：亚洲国家已经将1992年指定 “亚洲旅游年”，它们携手合作，发起宣传攻势，以便让世界各地的猎奇探胜者认可他们的旅游胜景。
❖ The decline in exports, which have been a driving force of the nation’s economic growth, is a major concern.
❖ 译文：计算机使人类的能力有可能产生巨大的飞跃；它拓展了人类从事实践工作甚至理论工作的智慧。
❖ As the goods you required are in short supply, we intend to furnish you with our commodity as a substitute, which is of good quality and very close to your specifications but will be offered a at a more favorable （price）.
❖ 译文1：当一个国家对于某一特定商品没有足够的量来满足其需要时，就需要有国家贸易。
❖ 译文2：当一国的某一特定商品没有足够的量来满足其需要时，就产生国际贸易。
❖ Exports and imports of goods between nations with different units of money introduce a new economic factor, the foreign exchange rate, which gives the price of the foreigners’ unit of money in terms of one’s own.
❖ 译文：由于你方所需的产口供应不足，我们打算提供替代品，其质量与你方指定产品非常接近，而且价格更优。

《世纪商务英语》翻译讲义Advertisements

《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。

商务英语翻译Unit7详解

汉语有时采用无主句来保持句子的主动式。应该尽量告诉年轻人吸烟的危害，特别是吸烟上瘾后的可怕后果。【参考译文】 Great efforts should be made to inform young people especially the dreadful consequences of taking up the habit. 汉语还可以使用通称或泛称保持句子的主动形式。 It is said that… (有人说，据说) It is well known that… - 大家知道，众所周知 It is generally considered that… - 人们普遍认为 Voices were heard calling for help. 有人听见呼救的声音。
汉语常用主动形式表达英语的被动意义。
Language is shaped by, and shapes, human thought. - 人的思想形成了语言，而语言又影响了思想。 Better my life should be ended by their hate, than that hated life should be prolonged to live without your love. (Romeo and Juliet) - 我宁可死在他们的仇恨之下，也不愿意延长这可恨的生命而得不到你的爱。
Unit 7
Handshaking or Kissing This Is a Question
A handshake is always considered professional and courteous, and being on the safe side of formal is never a bad thing in a work place situation.

76--商务英语翻译大二上学期chapter 6-8词类转化法,词义的引申,虚与实的转换-精选版精选版

ll services in business—such as gift wrapping， delivery and credit—have some amount of costs associated with them, and these costs must be covered by higher prices. 译文：商业中所有的服务——诸如礼品包装、送货以及赊账——都有相应的成本，而这些成本要靠较高的价格来弥补。析： cover一词在英语中的意思是“包括，包含，覆盖”，这里选取任何一个意义来翻译本例句中cover一词都无法充分再现原文的意幸运义。将该词引申为 “弥补”才符合地道的汉
幸运

How they bow to that Cleole because of her hundred thousand pounds!
幸运
4概念范围的调整 adjustment of conceptual category

Poetry suffers in translation—and the reader suffers with it. 译文：诗歌经过翻译就要遭殃——诗歌遭殃，读者就要跟着受罪！析：前一个suffers的外延大而内涵小，后一个suffers的外延小而内涵大。

In fact, one mould can produce many thousands of articles before it wears out.

译文：事实上，一个模子生产成千上万件产品之后才会破坏。析： before被翻译称汉语中的“之后才”，符合汉语的逻辑顺序和表达。
幸运

商务英语翻译教程(第三版)unit7广告翻译

Sec 4
Sec 6
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Classification:
Classification by Medium:
Newspaper Advertisement, Magazine Advertisement, Television Advertisement, Radio Advertisement, Direct Mail Advertisement, Outdoor Advertisement and others.
（6） Poetry in motion, dancing close to me．动态的诗，向我舞近。（丰田汽车）（7） Ask for more.
Sec 3
Sec 4
渴望无限。（百事流行鞋）（8） The choice of a new generation.
Sec 6
新一代的选择。（百事可乐）（9）要买房，到建行。
Sec 8
返回
Features of Ads
Attractive—catch the reader’s attention
Creative—project an image Persuasive—urge the reader to act
Impressive—produce an impact
SECTION 1
Sec 2
Sec 3
随着经济全球化的发展，广告宣传国际化的趋势将会越来越明显、越来越激烈。无论是中国企业还是外国企业，都存在着一个广告国际化、全球化的问题，也就是商品广告的翻译问题。国际性商品广告翻译应当充分考虑产品销售对象的语言习惯、文化积淀与心理定式以便能够更好地为企业服务、更好地推销产品。实践证明，成功的广告翻译会带来巨大的经济效益，而不成功的翻译不仅会给会给企业或国家带来重大的经济损失，还会直接影响企业或国家的形象。因此，如何恰如其分地理解和翻译跨文化广告，已是摆在商务翻译人员面前的一个现实问题。

76--商务英语翻译大二上学期chapter 6-8词类转化法,词义的引申,虚与实的转换

The voyage was a smooth one. The wind is favorable and the weather fair. 译文：一路上非常顺利，风是顺风，天气是晴好的天气。析：这里将favorable翻译成“顺风”、将fair翻译成“晴好的天气”是考虑到了汉语的通顺表达。如果将favorable翻译成“有利的”，将fair翻译成“晴朗的”，则不能够再现原文信息。这里，译文一方面将形容词转换成名词，从而使得汉语译文更通顺，另一方面通过重复“风”和“天气”使得原文的意思得到了强调。

2形容词转译成动词 adjectives converted into verbs

We are especially grateful to you for arranging the meeting for us with the Machinery Trading Delegation at such short notice．译文：我们特别感谢你们在时间那么短促的情况下安排我们同机械交易团的成员们会面。析：原文中的grateful是与情感有关的形容词，翻译成汉语时要译成动词。
4概念范围的调整 adjustment of conceptual category

Poetry suffers in translation—and the reader suffers with it. 译文：诗歌经过翻译就要遭殃——诗歌遭殃，读者就要跟着受罪！析：前一个suffers的外延大而内涵小，后一个suffers的外延小而内涵大。

A commonplace criticism of American culture is its excessive preoccupation with material goods and corresponding neglect of the human spirit. 译文：人们普遍批评美国文化过于强调对于物质产品的占有而相应地过于忽视人们的精神生活。

商务英语翻译7词义引申

2· Every life has its roses and thorns.
(一)从具体到抽象

3· There is a mixture of the tiger and the ape in the character of the enemy.
(二)从抽象到具体

1· Fictitious narratives are sometimes put into the first person for greater vividness.

美国梦英国梦非洲梦
American Dream British Dream African Dream

13亿多中国人民正致力于实现中华民族伟大复兴的中国梦。 The over 1.3 billion Chinese people are working hard to realize the Chinese dream of great national renewal.
由此得出，一个概念的内涵越大越丰富，则其对应的外延就越小。
7.5 词义引申的层次

Large and strong like a bull. 象牛般大的，强壮的 a bull market 价格上涨的行情
bull market

A prolonged period in which investment prices rise faster than their historical average. Bull markets can happen as a result of an economic recovery, an economic boom, or investor psychology. The longest and most famous bull market is the one that began in the early 1990s in which the U.S. equity markets grew at their fastest pace ever. opposite of bear market.

chapter 7 英汉翻译中的词义引申PPT课件

21
review questions
1. What is extension of meaning in translation? 2. What are the grounds of meaning extension
in translation? 3. Illustrate the strategies of translation:
比我聪明的人，才弄得懂它葫芦里买的是什么药。‘
翻译
He had lived all his life in desert where every cupful of water might be
他一直在沙漠上生活，这地方每一杯水都得精打细算地用；或，一杯水可能是生死攸关的事。（这种翻译也可以叫做增译，增译是通过增加词语的方式将原文中很精炼的表达在译文中进行加词从而使表达得以拓展，使译文说理更清楚，这样就可以让译文读者明白原文所传达的意义。）
4. The car in front of me stopped, and I missed
the green. 我前面的车停住了，我错过了绿灯。（在原文中， green 本来是“绿色”的意思，但是根据上下文，可以引申为具体的事物：“绿灯”。） 5. Perhaps the only trouble with copper is that it
the news for the next four weeks was never distinct.
在接下来的四个星期里，消息时好时坏，两种情况不断交替出现，一直没有明朗化。
（see-saw 在英文中本来是“玩跷跷板”之意，但在这里如果直译，则译文就会不知所云，无法同后面内容联系起来。因此，这里我们应该透过原文的现象去抓住原文的精神实质。将 see-sawing 翻译成“不断交替出现”正是抓住了精神实质。）

商务英语翻译unit7.词义的引申翻译法

抽象→具体
将词义具体化引申是指，勇代表抽象概念或属性的词来表达一种具体事物时，用具体化的事物来表达，还其具体的本来面目。使读者一目了然
• H e is the a dm ira tion of the whole school。 • 他是全校所敬佩的人。 • T he ca r in front of m e sta lle d a nd I m isse d the gre e n. • 我前头的那辆车停住了，我错过了绿灯
译文：生活有苦有甜
3.H e is th e ch a m p io n o f th e co lo n ia l re g ie m (殖民统治)an d o f th e ra c ia l se g re g a tio n (种族歧视) 译文：他是殖民统治和种族歧视的罪魁祸首
4.th e ca r in fro n t o f m e sta lle d a d n I m is s e d th e g re e n . 译文：我前头的那辆车停住了，因此，我错过了绿灯
具体→抽象
将词义做抽象化引申是指对原文中某些字面意义明确具体的词，采用汉语中的含义抽象、概括的词语来表达
I w a s pra ctica lly on m y kne e s but he still re fuse d. 我几乎是苦苦哀求，但他依然拒绝
P le a se don’t w a ke a sle e ping dog. 请不要惹是生非
1. O ur unique conce pt wa s a re sponse to buye r ne e ds, bringing gre a te r re lia bility, highe r-qua lity output, e xce ptiona l use r-frie ndline ss a nd ope ra tiona l e a se .

Unit7引申译法

引申的类别
1. 2. 3. 4. 5. 6. 7. 逻辑引申形象引申意境引申形式引申词格引申音韵引申艺术引申
引申的方法：1. 引申的方法：1. 视点转换法引申
在保持原文意思不变的情况下，在保持原文意思不变的情况下，重组原语信息的表层形式，变化表达角度，息的表层形式，变化表达角度，使译文更符目的语的表达习惯，更方便读者接受。合目的语的表达习惯，更方便读者接受。 A. 从不同的角度传达同样的信息：从不同的角度传达同样的信息： 1）Today the first column of the front page is devoted to an important editorial. 今天报纸的头版头条刊登了一篇重要社论。今天报纸的头版头条刊登了一篇重要社论。刊登了一篇重要社论 2) Feed by measure and defy the physician. physician. 饮食有节，医生失业。饮食有节，医生失业。 3) Facts speak louder than words. 事实胜于雄辩。事实胜于雄辩。胜于雄辩
Very anxious to return home 回家心切－－－－归心似箭回家心切－－归心似箭 Have not cut off relations completely 藕断丝连 Great in momentum and irresistible 排山倒海之势排山倒海之势 Accelerate the speed; speed up 快上加快－－－－快马加鞭快上加快－－快马加鞭
3）His arrogance sent him into isolation and helplessness. 他的傲慢态度使他孤立无援。态度使他孤立无援他的傲慢态度使他孤立无援。 4）The dancing hall was filled with gayety. 舞厅充满了欢乐气氛气氛。舞厅充满了欢乐气氛。 5) Her indifference kept all the visitors away from the exhibition hall. 她的冷漠态度态度把许多参观者挡在展览馆门她的冷漠态度把许多参观者挡在展览馆门外。

商务英语2课文翻译unit7-8

商务英语2课文及翻译Unit 7索赔与付款是货物贸易中常见的现象。

有理有据地提出诉求远比胡搅蛮缠或漫天要价令人信服。

付款的方式有很多种，同样，与客户的有效沟通，方能达成一致，互利共赢。

1.Business Complaint投诉Daniel gets a call from a customer, Mr. Wilson, who is complaining about an error in the weight of his delivery.客户威尔逊打电话给丹尼尔，投诉交货重量的误差问题。

D: Hello, Mr. Wilson. Your request for compensation surprises me. What happened?丹尼尔：您好，威尔逊先生。

您对于索赔的请求让我很吃惊。

发生了什么事？W: The issue is a shortage of weight. The Tianjin Commodity Inspection Bureau's report shows a difference of 15 tons between the actual landed weight and the invoiced weight.威尔逊：是货物重量不足的问题。

天津商品检验局的报告显示发票标示的重量与实际落地的重量相差了15吨。

D: We regret we cannot review your claim as it really has nothing to do with us.I would like to point out that the weight of the cargo on loading was taken by actual physical weighing of the product. The scales were checked and the captain of the ship supervised the weighing, so he can prove that full weight was delivered.丹尼尔：很遗憾，我们不能处理您的索赔，因为这和我们没有任何关系。

商务英语翻译---英汉翻译中词义的引申

一、明喻
as busy as bee
as brave as lion
像蜜蜂一样忙碌
像狮子一样勇猛
as black as crow
as sharp as knife
像乌鸦一般黑
像刀一样锋利
• It has long leaves that sway in the wind like slim fingers reaching to touch something. • • 它那长长的叶子在风中摆动，好像伸出纤细的手指去触摸什么东西似的。
词义引申的层次
根据词义变化和调整的程度不同，也就是根据引申义和本义的差异之大小，词义引申可简单分为三个层次：近似、深化、升华。近似引申：指接近本义，但又不为本义所限的引申；深化引申：指赋予新义，但与本义在字面上尚有蛛丝马迹的联系；升华引申：出自本义但在字面上远离本义。
近似引申
And now for the good news: Stockholm residents enjoy sunbathing in November. Antarctic tourism is booming. Siberia has become the world’s breakfast.
• • • • • • • • • • • • •
Synaesthesia 通感,联觉,移觉 Parallelism 排比, 平行 Euphemism 委婉,婉辞法 Allegory 讽喻,比方（原意“寓言”） Irony 反语 Pun 双关 Parody 仿拟 Rhetorical question 修辞疑问（反问） Antithesis 对照,对比,对偶 Paradox 隽语 Oxymoron 反意法,逆喻 Climax 渐进法,层进法 Anticlimax 渐降法

商务英语翻译-直译意译与音译

商务英语翻译-直译意译与音译
商务英语翻译是研究如何将英语表达准确地转化为另一种语言，如汉语。本演示将探讨直译、意译和音译三种翻译方法的定义、特点、例子以及各自的优缺点和适用场景。
直译的定义和特点
定义
直译是将源语言的词语、短语或句子直接转化为目标语言，保持原意。
特点
直译追求对原文的严格忠实，不加入主观解释或文化转换。
双语词典翻译记忆库
在线翻译工具同声传译设备
术语数据库术语手册
意译的定义和特点
定义
意译是根据源语言内容的理解和目标语言背景进行转化。目的是更好地传达信息。
特点
意译更注重传达信息的清晰度和准确度，可能会在翻译过程中增删改内容。来自意译的例子例子1
"一鸣惊人"意译为"make a splash"
例子2
"锦上添花"意译为"add icing on the cake"
3 时效性
商务场景下通常对翻译的时效有较高要求，需要快速而准确地完成翻译任务。
商务英语翻译的技巧
1 准确性
确保翻译准确无误，尤其是在术语和专有名词的翻译中。
2 清晰度
使翻译内容易于理解，避免歧义和误解。
3 灵活性
根据上下文适当使用直译、意译或音译，以符合特定情况的需要。
商务英语翻译的常用工具
特点
音译主要用于转化外来词或专有名词，保留其原始发音特点。
音译的例子
例子1
"Coca-Cola"音译为"可口可乐"
例子2
"iPhone"音译为"爱疯"
例子3

chapter 7 extension

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Case 4

International business as a field of management training deals with the special features of business activities that cross national boundaries. 译：作为管理训练领域的国际商务具有跨国商务活动的专门特征。析：英语原文中deal with 的基本意思是“安排，处理，涉及，做生意”，选取其中任何一个意思都无法与后面的“专门特征”搭配起来，因此需要对 deal with 进行引申。
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Case 3

There is a mixture of the tiger and the ape in the character of the imperialists. 译：帝国主义者的性格既残暴，又狡猾。析：这里把tiger和ape这两个具体形象引申为这两个形象所代表的的属性：“残暴”和“狡猾”。
the drastic measures.
若不是采取了严厉措施，那将会出现的更痛苦的后果。
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词义的具体化

词义的具体化是指把原义抽象笼统的词语，根据目标语的表达习惯，引申为意义明确具体的词语。英语中常用代表抽象意义的词表示一种具体事物，译成汉语时一般须作具体化的引申，否则意义会不明朗。
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Case 1

There is more to their life than political and social and economic problem, more than transient everydayness. 译：他们的生活远不止那些政治的、社会的和经济的问题，远不止一时的柴米油盐问题。析：everydayness 由“日常性”具体引申为日常生活所必需的“柴米油盐”。