Gucci的介绍和兴衰历史-(英文版)
GUCCI服装品牌介绍
从1994年至今，古琦一直是世界上最具影响力的 超重量级时尚品牌。与此同时，它开始逐渐将全 球时尚流行界的优质品牌网罗门下，法国圣罗兰 等一批经典品牌相继成为古琦集团的成员。1997 年，古琦买下合作长达23年的瑞士著名表厂 Severin Montres，从而完全控制了自己的钟表业 务。1998年，古琦因良好的战略眼光、经营管理 和财务运作，被欧洲商业新闻联盟评为“欧洲年 度企业”。 1999年，古琦与零售商巴黎春天结成 战略联盟，使自己从单一品牌转变为多品牌的超 级时尚王国，进而成为意大利最大的时尚集团。 今天，古琦分店遍布全球，涉及服饰、皮件、饰 品和香水等各式产品，深受全球时尚人士追捧。
品类
1923年起，包、鞋、箱等皮革类制品为主 要生产产品。 二战以后，陆续推出服装、皮带、香水及 玻璃器皿等家用日用品 1975年，成立古奇香水部，推出香水产品 目标消费群： 崇尚奢华的高消费阶层
品牌介绍
创始人Guccio
Gucci古驰欧-古 驰于1923年创立Gucci。位于佛 罗伦萨的Gucci集团是当今意大 利最大时装集团，Gucci除时装 外也经营皮包、皮鞋、手表、 家饰品、宠物用品、丝巾、领 带、香水等。
品牌LOGO
1.竹节手柄：GUCCI的竹节包取材于大自然，所有的竹子都 从中国及越南进口，大自然材料以及手工烧烤技术成就其不 易断裂的特点。 2.马术链：在20世纪初的意大利马匹是主要代步工具， 因此制造马具的人比较多，GUCCI是其中的佼佼者。系着马 匹的马术链也是GUCCI的发明。这个著名的细节设计，除了 因为美观，也是对过去马术时代的一个缅怀。GUCCI镶有马 术链的麂皮休闲鞋已是鞋类历史上的一个典范，连美国的大 都会博物馆都收藏了一双呢。 3.印着成对字母G的商标图案及醒目的红与绿色作为 GUCCI 的象征出现在公文包、手提袋、钱夹等GUCCI产品之内，这 也是GUCCI最早的经典LOGO设计。
Gucci的介绍和兴衰历史-(英文版)
In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.
1990s
Tom Ford became creative director
he introduced silk shirt,
subbranch(分店) in Rome.
In 1953, Gucci's brand reputation had been sun at high noon.
1920s
Gucci in 1947,
designed bamboo handle to replace
leather handle.
In 1921, he opened
world.
Brand Logo GG
（双G标识）
Bamboo handle（竹节手柄） Horse chain(马术链).
Products
Gucci History
Beginning Reborn Summit
Байду номын сангаас
1930s
In1938,Guccio Gucci opened the first
In collaboration with Lapo Elkann, the Fiat 500 by Gucci, iconic italian car.
伊夫·圣·洛朗
Gucci is named "European Company of the year 1998" by the European Bussiness
Press Federation
写一篇关于路易威登和古驰对比的英语作文
写一篇关于路易威登和古驰对比的英语作文Louis Vuitton and Gucci are two of the most iconic luxury fashion brands in the world, known for their high-quality products and distinct design aesthetics. While both brands have a long history of success and popularity, there are some key differences between them that set them apart. In this essay, we will compare and contrast Louis Vuitton and Gucci in terms of their history, design, and brand image.First, let's take a look at the history of these two brands. Louis Vuitton was founded in 1854 by Louis Vuitton, a French craftsman who specialized in creating luxury trunks and luggage. The brand quickly gained recognition for its innovative designs and high-quality craftsmanship, and it soon became a favorite among the elite and royalty. On the other hand, Gucci was founded in 1921 by Guccio Gucci, an Italian leather goods maker. The brand started as a small workshop in Florence, producing leather goods for the wealthy elite. Over the years, Gucci expanded its product line to include clothing, accessories, and footwear, and it has since become one of the most recognized luxury fashion brands in the world.In terms of design, Louis Vuitton and Gucci have distinct aesthetics that set them apart. Louis Vuitton is known for itsclassic, timeless designs that are characterized by the iconic LV monogram and Damier check patterns. The brand's products are often understated and elegant, with a focus on quality materials and craftsmanship. On the other hand, Gucci is known for its bold, flamboyant designs that are characterized by vibrant colors, intricate patterns, and embellishments. The brand's products are often whimsical and eclectic, with a focus on creativity and individuality.When it comes to brand image, Louis Vuitton and Gucci also have different reputations. Louis Vuitton is seen as a symbol of luxury, sophistication, and status, with a strong emphasis on tradition and heritage. The brand's products are often associated with the elite and the wealthy, and they are considered to be timeless investments that hold their value over time. On the other hand, Gucci is seen as a symbol of creativity, innovation, and self-expression, with a strong emphasis on youth and modernity. The brand's products are often associated with celebrities, influencers, and fashion-forward individuals, and they are considered to be statement pieces that make a bold impression.In conclusion, Louis Vuitton and Gucci are two iconic luxury fashion brands that have their own unique identities and appeal.While Louis Vuitton is known for its classic, timeless designs and emphasis on tradition and heritage, Gucci is known for its bold, flamboyant designs and emphasis on creativity andself-expression. Both brands have a long history of success and popularity, and they continue to be at the forefront of the fashion industry. Whether you prefer the understated elegance of Louis Vuitton or the bold creativity of Gucci, one thing is for certain - both brands represent the epitome of luxury and style.。
GUCCI英文简介
姓名：张彩娇班级：环艺三班学号：20101621330 Gucci is a very famous brand that only rich people can reach it. It is one of the most luxury articles in the world top ranking. It involves many kinds of products including fashion dress, leather product, shoes, watch, tie, perfume etc. The products branded Gucci are famous for its top grade, luxury and sexy. In many people's eyes, It stands for their status and richness.Fashion girls are always pursuing products like Gucci. As a leading brand of fashion and leather goods, its name is synomynous with style and luxury. It was founded in 1921 by fashion designer Guccio Gucci. Now, Gucci owns almost 300 stores worldwide and an annual revenue in excess of US.2.5 billion. The group has become a major force in the industry by acquiring other brands such as Alexander McQueen, Stella McCartney and Yves Saint Laurent. According to ‘Business Week’ magazine Gucci was in 41st position on the 2009 "Top Global 100 Brands". Gucci is also the biggest-selling Italian brand in the world. Its outstanding quality and exceptional beauty are totally attractive to fashion girls or ladies.Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic.Gucci continues its expansion abroad with stores opening. With the development of science and technical, more people can afford to buy one or more luxury goods like Gucci.Frida GianniniCreative Director of GucciFrida Giannini's unique talent and passionate disposition has fuelled her rise as an international designer for one of the most recognized luxury fashion brands.Born in Rome in 1972, she studied fashion design at Rome's Fashion Academy before apprenticing in a small ready to wear house. In 1997, she landed a job at Fendi where she worked as a ready to wear designer for three seasons before being named designer for Fendi leather goods. In September 2002, she joined Gucci as Handbag Design Director. Two years later, she was appointed to the unprecedented role of Creative Director of Accessories in charge of bags, shoes, luggage, small leather goods, silks, fine jewelry, gifts, watches and eyewear. She took on the position with her trademark confidence and conviction, and has brought a powerful point-of-view to the house's accessories.By reinterpreting iconic elements from Gucci's past, such as the "Flora" scarf patterns and equestrian imagery, she has infused a rich heritage with new energy and modern sex appeal.In March 2005, she was named Creative Director of Gucci Women's ready-to-wear, in addition to her responsibilities for all accessories. In January 2006, she also became in charge of men's wear, thus becoming the sole Creative Director of the label. Her fresh and joyous vision combined with her savvy interpretation of the Gucci legacy has delighted fashion followers around the world. She has also been embraced by Hollywood, where her designs frequently grace the red carpet.Frida approaches her life as passionately as she does work. Her humor, intelligence and fine-tuned aesthetic instincts shine through all of her designs. She has the same appreciation for a 1950s Raphael arm chair as she does for a new wave David Bowie album cover.Through her frequent travels she constantly expands her range of inspirations and cultural experiences. Her well-rounded lifestyle makes her appreciate the needs of the modern Gucci woman. She balances the demands of a brilliant career with the laughter and intimacy of family and friends. Crediting her warm and optimistic personality to the sunny Roman way of life, Frida is a true embodiment of Italian style.Like the brand she designs for, Frida has chosen to base in Florence both her professional and private life. She works in Gucci's offices in the town and resides with her husband in a 15th century apartment in the centre of Florence.History1920sIn 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans.1930sWithin a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic.1940sFaced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" is introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.1950sDuring the 1950s, the trademark green-red-green web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.Guccio Gucci dies in 1953. His sons Aldo, V asco, Ugo and Rodolfo take over the business. 1960sGucci introduces products that are cherished by the most iconic figures of the time and become renown for timeless design. Jackie Kennedy carries the Gucci shoulder bag, which is known today as the ‘Jackie O’. Liz Taylor, Peter Sellers and Samuel Beckett wear the unstructured, unisex 'Hobo Bag.' The classic moccasin with horsebit hardware becomes part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. The Flora silk print scarf is created for Grace Kelly.Gucci continues its expansion abroad with stores opening in London, Palm Beach, Paris and Beverly Hills.In the mid 60s, Gucci adopts the legendary interlocking double 'G' logo.1970sGucci continues its global expansion, true to the original aspirations of Aldo, now targeting the Far East. Stores open in Tokyo and Hong Kong. The company increases and diversifies production, carrying out significant research on new more luxurious materials and innovative approaches to design never tabling the legendary quality and craftsmanship synonymous with the brand. The great classics are revamped in new shapes and colors, and new product categories are introduced. 1980sIn 1982, Gucci becomes a public limited company, and leadership is passed to Rodolfo's son, Maurizio Gucci, who holds 50 percent of the shares. In 1984, Domenico De Sole becomes president of Gucci America. Investcorp, a Bahrain-based investment company, purchases the remaining 50 percent belonging to Aldo Gucci and his descendants in the late 80s.1990sGucci is relaunched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford becomes creative director of Gucci in 1994 and infuses the luxury brand with a sense of daring and provocation that resonates with celebrity and accomplished elite. The stiletto, and silk cut-out jersey dresses with metallic hardware details become icons of Ford's unique vision. Domenico De Sole is appointed CEO in 1995, and Gucci makes the highly successful transformation to a fully public company. Gucci is named "European Company of the year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision and management quality. In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group.2000sAfter De Sole and Ford left their posts in 2004, Mark Lee is appointed President and CEO of Gucci division in 2005. Today, creative direction of Gucci is the responsibility of Frida Giannini and Gucci continues to explore its roots. "La Pelle Guccissima" - an entirely original, heat-printed signature leather - has been launched under Giannini’s directio n, and is destined to become the label's next icon, expressing in its workmanship and impeccable quality a strength that is singularly Gucci's.Gucci Gucci by GucciGucci by Gucci is a 450-page tour through our history and tradition. It is a celebration of the commitment to luxury and style, which has made the Gucci name synonymous with Italian craftsmanship, outstanding quality and exceptional beauty.The book tells the story of our brand through photographs of our iconic products and the celebrities whose passion for Gucci have enhanced the brand image throughout our history. Many of these photographs have never been published before.A special limited edition version of the Gucci by Gucci book, featuring a slipcase in "La Pelle Guccissima," will be sold at Gucci boutiques.。
Gucci英文介绍作文
Gucci英文介绍作文英文：Gucci is a luxury fashion brand that was founded in Florence, Italy in 1921. The brand is known for its high-quality leather goods, including handbags, shoes, and belts, as well as its iconic logo featuring two interlocking G's.In recent years, Gucci has undergone a resurgence in popularity thanks to the creative direction of designer Alessandro Michele, who has brought a fresh and eclectic aesthetic to the brand's collections.I personally love Gucci because of its unique anddaring designs. I have a pair of Gucci sneakers that I wear all the time, and they always receive compliments. Thebrand's bold use of color and patterns is something that sets it apart from other luxury fashion houses. Additionally, I appreciate the attention to detail and craftsmanship that goes into each Gucci piece. You canreally tell that each item is made with care and precision.中文：Gucci 是一个奢侈时尚品牌，成立于1921年的意大利佛罗伦萨。
国际品牌中英文对照及简介
品牌标志中英文对译隶属公司产地品牌简介古驰 Gucci 历峰集团意大利始人Guccio Gucci古琦欧·古琦于1923年创立Gucci。
位于佛罗伦萨的Gucci集团是当今意大利最大时装集团，Gucci除时装外也经营皮包、皮鞋、手表、家饰品、宠物用品、丝巾、领带、皮带、香水等。
米索尼Missoni 服饰意大利品牌线：1、米索尼(Missoni），1958年 2、米索尼·尤莫（Missoni Uomo)，1985年3、米索尼·运动装（Missoni Sports),1985年针织系列为世界顶级产品高田贤三KENZO 服饰法国高田贤三这位日本籍的法国时装设计师用自己的名贤三命名的KENZO品牌,已经不仅仅是时装业的精品，在化妆品、香水领域一们是大名鼎鼎。
KENZO的时装不是那种标新立异的拔高，它有一点点传统，有许多热情的颜色，有活生生的图案，还有几分狂野。
几乎每一款都能找到实际穿着的场合，但吸引力之强却使你绝不厌倦。
当高田贤三还是青年的时候,他远赴巴黎开始他的国际时装设计师生涯,他有备而来,已经在日本对服装有了深入的研究，虽然，他设计的服务对象从东方人转为西方人,但丝毫没有碍障,而从此,他开始了不以国界为设计范畴的国际性工作雅格狮丹Aquascutum 服饰英国英国Aquascutum「雅格狮丹」于1851年在伦敦创立.YGM贸易于1998年成为Aquascutum大中华地区、星加坡及马来西亚的总代理、特许制造及经销商。
品牌专走高档路线，顾客对象是企业家、专业人士及行政人员等.现时Aquascutum的专门店逾140间，遍布香港、澳门、台湾及中国各大小城市.鳄鱼Lacoste 服饰法国在国际市场众多的服装品牌中，将一第张嘴的鳄鱼绣在上衣左胸前的服装最引人注目，虽然其售价不菲，但相当抢手，它行销世界80个国家，每年销量约2500万套（件)。
上个世纪30年代初期，法国网球名将RENE·LACOSTE以坚韧的毅力和高超的球艺，在一次国际锦标赛中击败当时称雄世界的美国选手,为法国第一次取得这个项目的桂冠。
Gucci的品牌故事和发展的历程
菱形图案织布(diamante)
源自Gucci 品牌经典核心的钻石纹帆布，是Gucci 珍贵的历史传承中最为卓越的一项面料设计。独具特色的十字交错纹路，于浅褐色的底色上凸显相互连结的深褐色钻石形小花纹，成为佛罗伦斯名品的标志图印。
钻石纹图案最早创于30年代中期，最初被织在粗麻纤维上制成旅行箱，是为了应对二次大战前皮革物料短缺而产生的创意。这个十字交错的图案也是著名的GG标识的原型，时至今日，它依然是Gucci最具代表性的标识之一。
传承马衔扣的设计经典，Frida Giannini赋予马衔扣崭新的现代设计，以前所未有的生命力演绎在各种穿戴方式之上。她借鉴了1969-1970年肩背包和丝绸女衬衫上红蓝相间的互扣形图案，加以修改，或缩小印在飘逸的长裙上，或夸张放大印在旅行包和腰带上，令这一最具潮流感的马衔扣设计可以代代相传。
竹节(bamboo)
几十年来，竹节设计早已超越原先的实用主义的初衷，为不同年代的新款包袋所采用，并逐渐晋升为Gucci的标志性设计。由竹节演化的图案被广泛应用于雨伞的手柄、头巾、表带、珠宝等许多产品之上，甚至巧妙的雕刻成金色细高跟鞋的鞋跟。如今，品牌创作总监Frida Giannini，将品牌经典的竹节包注入她强烈的现代设计灵感，重新演绎成为“New Bamboo”。
20 世纪 30 年代
短短数年之间，品牌就取得巨大成功，在佛罗伦萨度假的国内外大批上流社会顾客纷纷涌向 Gucci 的小店，寻找自己钟爱的马术风情提包、箱包、手套、鞋履和皮带。 Guccio 的许多意大利客户都是当地骑马的贵族，为了迎合他们对骑马装备的需求，Gucci 设计了独特的马衔扣图案 ——成为品牌的不朽标志，更是其不断创新的设计美学的成功典范。
Gucci英文介绍作文
Gucci英文介绍作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Gucci is like, the epitome of luxury and style. When you see someone rocking a Gucci bag or shoes, you know they mean business. It's not just a brand, it's a statement. You can't help but feel a little envious when you see someone with a Gucci piece, because you know they've got that swagger.The thing about Gucci is that it's not just about the clothes and accessories, it's about the lifestyle. It's about being bold and unapologetic. It's about standing out and making a statement. When you wear Gucci, you're notjust wearing a brand, you're wearing an attitude.And let's talk about the quality. Gucci doesn't mess around when it comes to craftsmanship. Every piece is meticulously made with the finest materials. You can feel the quality when you touch it, and you can see it in the details. It's the kind of luxury that you can't fake.But what really sets Gucci apart is the creativity. The designs are always pushing boundaries and breaking the rules. It's like they're constantly reinventing what it means to be fashionable. You never know what to expect from Gucci, and that's what makes it so exciting.At the end of the day, Gucci is more than just a brand. It's a lifestyle. It's about confidence, creativity, and quality. When you wear Gucci, you're not just wearing clothes, you're making a statement. And that's what makesit so iconic.。
一线品牌简介
中文名称：古琦、古驰英文名称：Gucci创始人名：古琦欧·古琦发源地：意大利创建年代：1923年产品线：男装，女装，手袋，旅行与商务产品，女鞋，男鞋，皮夹，腰带，手表，珠宝饰品，礼品，领带，围巾，香水，太阳眼镜，婴儿用品，宠物用品Gucci(古驰)设计师名录GUCCI男装1.1953年 Guccio Gucci（古琦欧•古琦）2.1953年-1982年 Rodolfo Gucci，Vasco Gucci，Ugo Gucci，Aldo Gucci3.1983年-1989年，Maurizio Gucci4.1989 年 -1994 年， Dawn Mello5.1994年-2004年，Tom Ford（汤姆•福特）6.2004年-2006年 John Ray7.2006年至今 Frida Giannini意大利最大的时装集团。
创始人：Mario PRADA发源地：意大利创建年代：1913品牌线：PRADA、Miu Miu (副线)品类：服装、内衣、皮件、配件设计风格：结比元素的组合恰到好处，精细与粗糙，天然与人造，不同质材、肌理的面料统一于自然的色彩中，艺术气质极浓。
设计师：1913年马里奥·普拉达 (Mario PRADA) ；70年代开始缪西娅·普拉达 (Miuccia PRADA)中文名：D二次方英文名：DSquared，写法很多，常见的还有DSquared2、Dsquared2国家：意大利创建人：来自加拿大的双胞胎设计师兄弟迪恩·卡登 (Dean Caten) 和丹·卡登 (Dan Caten)创建年代：1995年中文名称：杜嘉班纳创始人：Domenico Dolce（多梅尼科•多尔切）和Stefano Gabbana（史蒂法诺•加巴纳）发源地：意大利创建年代：1985年副线产品：D&G设计风格：这是一个充满情感、传统、文化和地中海气息的世界。
国际品牌中英文对照及简介
品牌标志中英文对译隶属公司产地品牌简介古驰 Gucci 历峰集团意大利始人Guccio Gucci古琦欧·古琦于1923年创立Gucci。
位于佛罗伦萨的Gucci集团是当今意大利最大时装集团，Gucci除时装外也经营皮包、皮鞋、手表、家饰品、宠物用品、丝巾、领带、皮带、香水等。
米索尼Missoni 服饰意大利品牌线：1、米索尼(Missoni），1958年 2、米索尼·尤莫（Missoni Uomo)，1985年3、米索尼·运动装（Missoni Sports),1985年针织系列为世界顶级产品高田贤三KENZO 服饰法国高田贤三这位日本籍的法国时装设计师用自己的名贤三命名的KENZO品牌,已经不仅仅是时装业的精品，在化妆品、香水领域一们是大名鼎鼎。
KENZO的时装不是那种标新立异的拔高，它有一点点传统，有许多热情的颜色，有活生生的图案，还有几分狂野。
几乎每一款都能找到实际穿着的场合，但吸引力之强却使你绝不厌倦。
当高田贤三还是青年的时候,他远赴巴黎开始他的国际时装设计师生涯,他有备而来,已经在日本对服装有了深入的研究，虽然，他设计的服务对象从东方人转为西方人,但丝毫没有碍障,而从此,他开始了不以国界为设计范畴的国际性工作雅格狮丹Aquascutum 服饰英国英国Aquascutum「雅格狮丹」于1851年在伦敦创立.YGM贸易于1998年成为Aquascutum大中华地区、星加坡及马来西亚的总代理、特许制造及经销商。
品牌专走高档路线，顾客对象是企业家、专业人士及行政人员等.现时Aquascutum的专门店逾140间，遍布香港、澳门、台湾及中国各大小城市.鳄鱼Lacoste 服饰法国在国际市场众多的服装品牌中，将一第张嘴的鳄鱼绣在上衣左胸前的服装最引人注目，虽然其售价不菲，但相当抢手，它行销世界80个国家，每年销量约2500万套（件)。
上个世纪30年代初期，法国网球名将RENE·LACOSTE以坚韧的毅力和高超的球艺，在一次国际锦标赛中击败当时称雄世界的美国选手,为法国第一次取得这个项目的桂冠。
Gucci品牌介绍(绝对赞)
品牌传奇
20世纪20年代：高档行李配件、马术用品、精美皮具 40年代60年代：带竹柄皮包、镶金属袢软鞋、印花丝巾 60年代至今：不仅有流行的鞋、包、箱等，还有服装、 香水、家庭日用品、头巾及其他的配饰品。
品牌思路
高 贵
独特
奢华 典 雅
时尚
香水
Gucci继1997年推出Gucci Envy后，在2004年全新推 出了新款时尚香氛Gucci Envy Me 妒嫉我女士香水。 这款香水以清新的白色茉莉 和华贵的粉红牡丹作为主调， 并以最新的香氛放射方式呈 现出各种不同的香调，让您 在不同的时间使用时，能够 发现各种不同的惊奇与魅力。
女装
2014春夏系列女装
设计师
1972年，Frida Giannini出生于罗马， 并在这里度过了悠然的年轻岁月。从 罗马时装学院毕业后，她先是在一间 很小的时装屋做设计工作。1997年， 向她敞开大门，从此开始了在品牌 时装屋的设计生涯。
风采
目录
简 介 品 牌 时 尚 设计师 风 采
英文名：GUCCI 国家：意大利 创建年代：1921年 GUCCI标志 创建人：古驰奥· 古驰（Guccio Gucci） GUCCI 设计师：自Tom Ford离去之后， Alessandra Fachinetti曾短暂的担任过 GUCCI 设计师，仅2季之后，就换为意 大利设计师弗里达· 贾娜妮(Frida Giannini)， 一直至今。 设计风格：奢华、性感、夸耀、带一丝丝摇滚味道。
珠宝
(GUCCI) Chiodo 系列灵感来源于马 蹄铁固定于马蹄之上的锥形钉，早在 1960年就开始出现GUCCI 的珠宝及 腕表的设计当中，在盛行的双GLogo 以外，Chiodo 系列想必也是最受追 捧的目标。在现任创意总监Frida Giannini的领军下，对于跨足高级珠 宝领域相当积极，亮相高级珠宝新作， 再将马衔炼、双G、Flora花虫图腾等 品牌经典元素融入创意，并藉美钻、 彩宝镶饰，映现更耀眼的时尚风华。
gucci品牌介绍
在2012年，受委托于“WALLPAPER”设计杂志，授权于Gucci， Cole & Son墙纸和Gucci的经典设计“Flora芙洛拉”进行了一场穿越 时空的史诗般合作。
一、品牌简介 二、品牌历史 三、品牌风格 四、设计师 五、经典系列 六、经典元素 七、服装概览 八、定位人群
2013早春
一、品牌简介 二、品牌历史 三、品牌风格 四、设计师 五、经典系列 六、经典元素 七、服装概览 八、定位人群
二、品牌历史
1921年，Guccio Gucci 在家乡佛罗伦萨 创办了一家经营皮具和小型行李箱的店铺。
1930年代， Gucci 推出了独特的马衔扣图 案 ——成为品牌的不朽标志，GUCCI品牌大 获成功。
• 佩戴FLORA丝巾的格蕾丝· 凯莉
FLORA的由来
• 花神是古罗马神话中青春的象征。相传花神以缀 满玫瑰之姿现身，玫瑰因而成为花中之王。西风 之神Zephyr追赶着大地之仙女克罗丽丝。仙女克 罗丽丝使劲的企图摆脱西风之神的追赶，最终没 Flora有逃过西风之神的拥抱。克罗丽丝的口中溢 出了鲜艳的花朵，纷纷而落。飘在花神芙洛拉的 身上，形成一件美丽的外衣，曾经是一片白色的 大地，转眼间已经是鲜花盛开，生机盎然。克罗 丽丝是大地的仙女，西风神就是春风。春风吹过， 大地花开，美丽的花神随之诞生了。
Guccio Gucci的首字母缩写标识最早出现在60年代， 当时以双G或单G的设计出现，作为佛罗伦萨Via delle Caldaie 大街Gucci 工厂设计生产的手袋方形钓扣。不久 后，GG标识演变成钻石型图案，被织入最畅销的棉质帆 布旅行袋，GG这个首字母缩写标识伴随着明星大腕、社 会各名流频频亮相，很快便令Gucci品牌蜚声全球。 经历了无数次的设计与重新诠释，经典的GG标识不断 推陈出新，其样式最终演变成了具有抽象风格、字样相互 翻转环抱的圆环。GG表示具有百搭个性，曾经采用金银 两色，时而烙入奢华天鹅绒中，或成为皮革表面的浮花； 时而印在小山羊皮秀在丝绸上。或织入布中，甚至可以拼 凑在瑰丽的鳄鱼皮和蜥蜴皮上。作为一种跨越文化的身份 象征，它可以营造多个不同形象，既可高贵优雅，亦可休 闲点缀。
用英文介绍古驰的作文300字左右
用英文介绍古驰的作文300字左右Nestled in the heart of Italy, Gucci stands as a beacon of luxury and elegance, a testament to the timeless allure of fashion. Founded by Guccio Gucci in 1921, the brand has evolved over the decades, maintaining its position as a global leader in high-end fashion.Gucci's journey began in Florence, where Guccio's passion for craftsmanship and innovation flourished. His unique vision combined traditional Italian craftsmanship with modern design, creating a collection of luxurious yet functional handbags and accessories. This blend of old and new has remained a constant throughout Gucci's history, appealing to generations of fashion-forward individuals.The brand's signature style is instantly recognizable, with its distinctive logo and use of premium materials. Gucci's designs are not just about aesthetics; they are a statement of individuality and opulence. From the intricate detailing of its leather goods to the sleek lines of its ready-to-wear collections, Gucci embodies the essence of luxury fashion.Gucci's influence extends beyond the catwalks and red carpets. The brand has collaborated with various artists and designers, bringing a fresh perspective to its collections. These collaborations have not only expanded Gucci's reach but have also reinforced its position as a forerunner in contemporary fashion.Today, Gucci is a global phenomenon, with stores spanning the globe. Its influence is felt in every corner of the fashion world, and its legacy will continue to inspire future generations. Gucci is not just a brand; it's a way of life, a statement of elegance and sophistication that will endure for centuries.**古驰：时间与风格的旅程**位于意大利心脏地带的古驰，是奢侈与优雅的灯塔，见证了时尚永恒的魅力。
gucci发展历程论文
gucci发展历程论文Gucci发展历程Introduction:Gucci是一家世界知名的奢侈品品牌，成立于1921年。
在过去的一个世纪里，Gucci从一家小型皮具店发展成为全球奢侈品行业的领导者。
本文将回顾Gucci的发展历程，探讨其成功的原因以及对行业的影响。
1920年代-1950年代: 品牌创始与早期发展1921年，Gucci由意大利设计师Guccio Gucci在佛罗伦萨创立。
Guccio Gucci最初开设了一家专门销售皮具和精致皮革制品的小型店铺。
他的设计以精密的手工艺和高品质的皮革材料为特色，迅速赢得了当地顾客的青睐。
随着时间的推移，Gucci开始扩展其产品线，推出了包括手提包、箱包、手表和珠宝在内的新款商品。
品牌不仅在意大利国内赢得了声誉，也在国际市场上建立了良好的口碑。
1960年代-1980年代: 国际扩张与品牌升级上世纪60年代，Gucci开始进行国际扩张，首先进军美国市场。
品牌在纽约开设了第一家精品店，并逐渐在全美各地开启连锁店。
Gucci的产品迅速风靡好莱坞明星和社交名流，成为奢华与时尚的代名词。
然而，到了上世纪80年代，Gucci陷入了一系列的管理和财务危机。
内部纷争和低效的生产导致了品牌形象的严重受损。
为了挽救Gucci，全球知名的奢侈品公司LVMH于1999年收购了该品牌。
1990年代至今: 重塑品牌形象与复兴LVMH收购后，Gucci进行了大规模的品牌革新和重塑。
他们聘请了设计师Tom Ford，后者在1994年成为Gucci的创意总监。
Tom Ford的加入为Gucci注入了新的活力和创新，在短短几年内使其销售额大幅增长。
Gucci不仅在产品设计和质量上追求卓越，也在营销和品牌定位上下足功夫。
他们与顶级摄影师和模特合作，推出了一系列备受瞩目的广告活动，进一步提升了品牌的知名度。
如今，Gucci是全球最受欢迎和瞩目的奢侈品品牌之一。
他们不仅在时尚界具有影响力，在社会责任方面也扮演着积极角色。
用英文介绍古驰的作文300字左右
用英文介绍古驰的作文300字左右全文共10篇示例，供读者参考篇1My Gucci BagHey guys, today I want to tell you about my favorite thing in the whole wide world - my Gucci bag! It is soooo cool and I just love it so much! Let me tell you all about it.First of all, my Gucci bag is super stylish. It's black with the Gucci logo all over it in gold. It's like so fancy and I feel like a superstar whenever I wear it. All my friends are always like, "Wow, where did you get that bag? It's so cool!" and I'm like, "Oh, just Gucci, no big deal."Secondly, my Gucci bag is really practical. It has so many pockets and compartments that I can fit all my stuff in it - my phone, my lip gloss, my notebook, you name it. And there's even a special pocket just for my water bottle, how awesome is that?But the best thing about my Gucci bag is that it makes me feel like a million bucks. Whenever I wear it, I feel so confidentand stylish, like I can take on the world. It's like my own little piece of luxury that I carry around with me everywhere I go.So yeah, that's my Gucci bag. It's stylish, practical, and makes me feel like a superstar. I love it so much and I will treasure it forever. Gucci is the best!篇2Gucci is a super cool brand that makes really fancy clothes and accessories. It's like super popular with all the celebrities and famous people. I bet you've seen Gucci stuff everywhere, like in magazines and on TV.Gucci was started a long time ago, in 1921, by a designer dude named Guccio Gucci. He started with making leather bags and then expanded to all sorts of cool fashion items. Now, Gucci is known for its iconic double G logo and its super stylish designs.One of the coolest things about Gucci is that they make clothes and accessories for everyone. You can find stuff for boys, girls, men, and women. They have everything from fancy dresses and suits to cool sneakers and backpacks. And let me tell you, everything they make is top quality and looks so amazing!If you ever get the chance to visit a Gucci store, you should totally check it out. The stores are like a fashion paradise with all the latest styles and trends. It's like a dream come true for any fashion lover.So yeah, Gucci is basically the coolest brand ever. If you want to look super stylish and on-trend, Gucci is the way to go. Trust me, once you rock some Gucci gear, you'll feel like a total fashion icon!篇3Hi everyone! Today I want to introduce you guys to one of my favorite brands - Gucci!If you’re into fashion like me, then you’ve probably heard of Gucci before. It’s a luxury brand that makes really cool clothes, shoes, and accessories. The founder of Gucci, Guccio Gucci, started the brand in Florence, Italy way back in 1921. Since then, Gucci has become one of the most famous and iconic fashion brands in the world.One of the things that make Gucci stand out is their signature logo - two interlocking G’s. You can find this logo on almost all of their products, from handbags to sneakers. And letme tell you, wearing something with the Gucci logo on it makes you feel like a million bucks!Gucci is known for its high-quality materials and impeccable craftsmanship. When you buy something from Gucci, you know you’re getting a top-notch product that will last a long time. Sure, Gucci stuff can be a bit pricey, but trust me, it’s worth every penny.Besides clothes and accessories, Gucci also has a line of perfumes and colognes that smell amazing. My mom loves their fragrances, and whenever she wears them, she smells like a bouquet of flowers!Overall, Gucci is a super stylish and luxurious brand that never goes out of style. So if you want to add a touch of glamour to your wardrobe, definitely check out Gucci. You won’t be disappointed!篇4Gucci is a super cool brand that makes clothes, shoes, bags, and more! It's like, so fashionable and fancy that all the celebrities wear it. I mean, have you seen those Gucci bags with the big "G" logo on them? They're just so chic.One of the reasons why Gucci is so popular is because their stuff is like, really good quality. Like, you can just tell by looking at it that it's super well-made. And the designs are always so trendy and stylish. I wish I could have a Gucci outfit to wear to school every day!Oh, and did you know that Gucci has been around for, like, a really long time? It was started in Italy in 1921 by this dude named Guccio Gucci. He wanted to make luxury leather goods, and he totally succeeded! Now Gucci is one of the most famous fashion brands in the world.I wish I could have a Gucci bag or shoes, but they're, like, super expensive. Maybe one day when I'm a rich and famous movie star, I'll be able to afford all the Gucci stuff I want. Until then, I'll just have to dream about it. But hey, a girl can dream, right?So yeah, Gucci is totally awesome and I love everything they make. Maybe one day I'll be able to have my own Gucci collection. But for now, I'll just have to settle for looking at pictures of it online. Oh well, a girl can dream.篇5Gucci is a super cool brand that makes clothes and accessories for fancy people. It's like, super fancy and famous all over the world. People wear Gucci stuff to look stylish and rich.Gucci has lots of cool things like bags, shoes, clothes, and even perfumes. Their stuff is made with really good quality materials, so it's like, super expensive but totally worth it. If you wear Gucci, everyone will know that you're super cool and rich.I think Gucci is so awesome because their designs are so trendy and unique. They have lots of cool patterns and colors that make you stand out from the crowd. Even celebrities wear Gucci to look fancy and fashionable.If you want to look super cool and rich, you should totally check out Gucci. Their stuff is amazing and will make you feel like a superstar. I wish I could afford to buy Gucci stuff, but maybe one day when I'm a grown-up and have lots of money. Gucci is the best!篇6Hi everyone, today I want to introduce you to a really cool brand called Gucci! Have you ever heard of it? Gucci is a famous fashion brand that makes all kinds of awesome clothes, shoes, bags, and accessories. They are super fancy and stylish!One thing that makes Gucci special is their logo. It's like a green and red striped pattern that you can see on a lot of their stuff. It's really iconic and makes their products stand out from the rest. When you see someone wearing Gucci, you know they have great taste!Gucci also has some really famous designers who create all of their amazing clothes. They come up with all kinds of cool designs and patterns that you won't find anywhere else. It's like wearing a piece of art!The best part about Gucci is that they have stuff for everyone. They have clothes for kids, adults, men, and women. They even have accessories like belts, hats, and sunglasses. You can basically dress head to toe in Gucci and look super stylish!One thing to remember about Gucci is that it can be a bit pricey. But don't worry, you can always save up your allowance or ask your parents for a special treat. It's totally worth it to have a piece of Gucci in your wardrobe.So next time you're looking for something special to wear, check out Gucci! You'll feel like a fashion superstar!篇7Oh, hi everyone! Today, I want to talk about Gucci, a super cool fashion brand! Gucci is like, super famous and all the celebrities wear their clothes and accessories.First of all, Gucci was founded by a dude named Guccio Gucci way back in 1921 in Florence, Italy. Isn't that cool? I mean, that's like, almost 100 years ago! Gucci started off making really fancy leather goods like bags and shoes, and now they make all kinds of stuff like clothes, jewelry, and even perfume!One thing that's super cool about Gucci is their logo - it's like this fancy "GG" design that you can see on all their stuff. It's like, their signature or something. And their designs are always so stylish and trendy, like everyone wants to rock a Gucci outfit!Oh, and Gucci is all about luxury and high fashion. Like, their stuff is super expensive, but it's also really high quality. It's like, you're not just buying clothes, you're buying a whole vibe, you know?And Gucci always has these super amazing fashion shows that all the fashionistas go crazy for. Like, they show off all their new designs and everyone is just in awe of how gorgeous everything is. It's like a total dream come true!So yeah, that's Gucci for you - a super fancy, super stylish fashion brand that everyone loves. If you ever get the chance to rock some Gucci gear, you should totally go for it!篇8Gucci is a very famous fashion brand. It was founded in Italy in 1921 by Guccio Gucci. It is known for its luxury andhigh-quality products, such as clothes, bags, shoes, and accessories.Gucci's logo is a double G, which stands for Guccio Gucci's initials. The logo is very popular and can be seen on many of Gucci's products. Gucci is also known for its iconic designs, such as the GG pattern and the bamboo handle.Gucci is loved by many celebrities and influencers around the world. They often wear Gucci clothes and accessories to events and on social media. Gucci has a very strong presence on social media, with millions of followers on Instagram and other platforms.Gucci is also known for its commitment to sustainability. They have launched initiatives to reduce their environmental impact and promote ethical practices in their supply chain.Gucci's products are also made to last, so customers can enjoy them for a long time.In conclusion, Gucci is a very popular and well-respected fashion brand. It is known for its luxury, quality, and iconic designs. If you want to look stylish and chic, Gucci is definitely a brand to consider.篇9Hi everyone, today I'm going to talk about Gucci, a famous fashion brand that is loved by many people all around the world. Gucci was founded in 1921 by Guccio Gucci in Florence, Italy.Gucci is known for its high-quality and luxurious products, such as handbags, shoes, clothing, and accessories. The brand is also famous for its iconic logo, which features the interlocking double Gs. Many celebrities and fashionistas love to wear Gucci because it's so stylish and trendy.One of the most popular items from Gucci is the Gucci Dionysus handbag, which is named after the Greek god of wine, Dionysus. This bag is made of high-quality leather and features a unique tiger head closure. It's a must-have for any fashion lover!In addition to handbags, Gucci also offers a wide range of clothing for both men and women. Their designs are alwayson-trend and stylish, making them a favorite among fashionistas.Gucci is also known for its beautiful accessories, such as sunglasses, scarves, and jewelry. These items are the perfect way to add a touch of luxury to any outfit.Overall, Gucci is a beloved fashion brand that is known for its high-quality products and iconic designs. If you want to add a touch of luxury to your wardrobe, Gucci is the perfect choice!篇10Hey guys, today I want to talk about Gucci! Gucci is a super cool fashion brand that makes clothes, shoes, bags, and even perfume. It's like, super famous and all the celebrities wear Gucci stuff.First off, let's talk about Gucci clothes. They have the coolest designs and patterns. The colors are so pretty and the fabric is like, super soft. I wish I could have a Gucci dress to wear to my friend's birthday party.And then there are the Gucci shoes. They are so fancy and stylish. I saw a pair of Gucci sneakers on Instagram and I reallywant them. They have the Gucci logo on them and they look so cool.Gucci also makes bags. They have these really cute mini bags that you can wear crossbody. I saw a picture of a Gucci bag on Pinterest and I immediately saved it to my wishlist. It's so pretty!Oh, and don't forget about Gucci perfume. They have the best scents ever. My mom has a Gucci perfume and it smells so good. I hope I can have one when I grow up.In conclusion, Gucci is like, the best fashion brand ever. I hope one day I can have a closet full of Gucci clothes, shoes, bags, and perfume. That would be so awesome!。
国际品牌中英文对照及简介
品牌标志中英文对译隶属公司产地品牌简介古驰 Gucci 历峰集团意大利始人Guccio Gucci古琦欧·古琦于1923年创立Gucci。
位于佛罗伦萨的Gucci集团是当今意大利最大时装集团，Gucci除时装外也经营皮包、皮鞋、手表、家饰品、宠物用品、丝巾、领带、皮带、香水等。
米索尼Missoni 服饰意大利品牌线：1、米索尼(Missoni)，1958年 2、米索尼·尤莫(Missoni Uomo)，1985年3、米索尼·运动装(Missoni Sports)，1985年针织系列为世界顶级产品高田贤三KENZO 服饰法国高田贤三这位日本籍的法国时装设计师用自己的名贤三命名的KENZO品牌，已经不仅仅是时装业的精品，在化妆品、香水领域一们是大名鼎鼎。
KENZO的时装不是那种标新立异的拔高，它有一点点传统，有许多热情的颜色，有活生生的图案，还有几分狂野。
几乎每一款都能找到实际穿着的场合，但吸引力之强却使你绝不厌倦。
当高田贤三还是青年的时候，他远赴巴黎开始他的国际时装设计师生涯，他有备而来，已经在日本对服装有了深入的研究，虽然，他设计的服务对象从东方人转为西方人，但丝毫没有碍障，而从此，他开始了不以国界为设计范畴的国际性工作雅格狮丹Aquascutum 服饰英国英国Aquascutum「雅格狮丹」于1851年在伦敦创立。
YGM贸易于1998年成为Aquascutum大中华地区、星加坡及马来西亚的总代理、特许制造及经销商。
品牌专走高档路线，顾客对象是企业家、专业人士及行政人员等。
现时Aquascutum的专门店逾140间，遍布香港、澳门、台湾及中国各大小城市。
鳄鱼Lacoste 服饰法国在国际市场众多的服装品牌中，将一第张嘴的鳄鱼绣在上衣左胸前的服装最引人注目，虽然其售价不菲，但相当抢手，它行销世界80个国家，每年销量约2500万套（件）。
上个世纪30年代初期，法国网球名将RENE·LACOSTE以坚韧的毅力和高超的球艺，在一次国际锦标赛中击败当时称雄世界的美国选手，为法国第一次取得这个项目的桂冠。
介绍奢侈品的历史英语作文
介绍奢侈品的历史英语作文Luxury goods have always been a symbol of wealth, status, and exclusivity. The history of luxury is as rich and diverse as the items themselves, reflecting the changing tastes and social structures of different eras. This essay will delve into the historical evolution of luxury goods, from their inception to their current status in the modern world.The Ancient BeginningsThe concept of luxury is not a new one. Ancient civilizations such as the Egyptians, Greeks, and Romans had their own interpretations of luxury, often associated with the finest materials and craftsmanship. For instance, Egyptian pharaohs were buried with their most precious possessions, including gold and precious stones, symbolizing their status even in the afterlife.The Middle Ages and the Rise of CraftsmanshipDuring the Middle Ages, luxury goods were often associated with the church and the nobility. Items such as illuminated manuscripts, ornate religious relics, and finely woven textiles were considered luxurious. The guild system in Europe played a significant role in the development of luxury goods, as it ensured a high standard of craftsmanship.The Renaissance and the Emergence of TradeThe Renaissance period saw a surge in trade and the expansion of the middle class, which in turn led to an increased demand for luxury goods. This era was marked by the production of high-quality furniture, art, and clothing. The Silk Road, for example, facilitated the trade of silk, spices, and other luxury items between the East and the West.The 18th and 19th Centuries: Industrialization and the Birth of Modern LuxuryThe Industrial Revolution brought about significant changesin the production of luxury goods. While mass production made certain items more accessible, it was the craftsmanship and exclusivity that continued to define luxury. The 19th century saw the rise of fashion houses in Paris, which would become synonymous with luxury fashion.The 20th Century: Globalization and BrandingThe 20th century was a time of great change for the luxury industry. The rise of global brands, the importance of marketing and branding, and the emergence of new markets transformed the landscape of luxury goods. Companies like Louis Vuitton, Chanel, and Rolex became household names, representing the pinnacle of luxury and style.The Modern Era: Digitalization and SustainabilityIn the 21st century, the luxury industry has had to adapt to the digital age. Online shopping and social media have becomeintegral to how luxury brands engage with their customers. At the same time, there is a growing emphasis on sustainability and ethical production, with many luxury brands adopting more environmentally friendly practices.ConclusionThe history of luxury goods is a fascinating journey through time, reflecting the changing social, economic, and cultural landscapes of human history. From the opulent treasures of ancient civilizations to the sustainable and digital-forward luxury brands of today, the allure of luxury endures as a testament to human creativity and our enduring desire for the finest things in life.。
服装品牌故事
服装品牌故事服装品牌故事Gucci 品牌名称：Gucci发源地：意大利使用语言：English人气指数：12150上榜时间：2006-12-4 20:37竞榜理由：Gucci创办人Guccio Gucci 1881年出生于佛罗伦萨，曾在伦敦Savoy饭店担任行李员，19xx年回到老家一家专卖皮革和马具的店铺，当时因战争的缘故皮革原料缺乏，Gucci适时发挥创意，大量生产布制包，大受欢期以来，Gucci成为时尚界最炙手可热的经典品牌之一；Gucci品牌时装一向以高档、豪华、性感而闻名于世，之象征”品牌形象成为富有的上流社会的消费宠儿，一向被商界人士垂青，时尚之余不失高雅，Guccig还是当代的时装集团。
Founder Guccio Gucci 1881 Gucci was born in Florence, Hotel Savoy in London as a porter in 192his hometown of Florence, opened a monopoly of leather and saddlery shop, the reason for war wraw materials, leather, Gucci timely play creativity, mass production of cloth bags, very popularmid-90's, Gucci became one of the hottest classic fashion brands; Gucci brand has always beenfashion, luxury, sexy and famous, as "a symbol of status and wealth," Brand become rich consuhigh society , has been favored by the business community, while yet elegant fashion, Guccig or is Italy's largest fashion groups.古琦品牌时装一向以高档、豪华、性感而闻名于世，以“身份与财富之象征”品牌形象成为富有的上流社会的消费宠儿，一向被商界人士垂青，时尚之余不失高雅。
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goods marked with
Gucci mark.
Designed1th9e 4red0, s
green and red stripes
as the brand identity.
1950s
1970s
In the end of 1960s, ‘GG’
officially became Gucci’s brand identity.
In 2011,Gucci continues to focus on strengthening the reputation
2010s
Gucci Timepieces & Jewelry at Basel 2012
This year New products
Bamboo —handleg bag Fashion
120706519 EVA
Brief introduction
Gucci is an Italian
fashion brand, founded by
Guccio Gucci (古驰 奥·古驰) in Florence(佛 罗伦萨) in 1921, now
Gucci is one of the
largest fashion group in the world.
1960s
In 1960，Gucci established a foothold in the main market of the world.
1980s
In the early 80s, because of Gucci family’s internal strife(内乱), Gucci’s brand image began to decline.
In collaboration with Lapo Elkann, the Fiat 500 by Gucci, iconic italian car.
选择=结果
汇报结束 谢谢观看！ 欢迎提出您的宝贵意见！
Gentle
Gorgeous
Newest
Future
So…
Frida Giannini
Never out of style
Heritage and longlasting values are emphasized in conjunction with its high fashion and aspirational style.
In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.
1990s
Tom Ford became creative director
he introduced silk shirt,
In 1999, Gucci entered into a strategic alliance
with Pinault-PrintempsRedoute[巴黎春天}
In 2006, Frida Giannini was appointed as the creative director for the entire Gucci label
伊夫·圣·洛朗
Gucci is named "European Company of the year 1998" by the European Bussiness
Press Federation
In 1997,Gucci bought the cooperation as long as 23 years of famous Swiss watch factory Severin Montres.
2000s
In 2007,Gucci achieved astounding global success and is named the most desirable luxury brand in the world
In 2009, Patrizio di Marco succeeded Mark Lee as CEO of Gucci.
Brand Logo GG
（双G标识）
Bamboo handle（竹节手柄） Horse chain(马术链).
Products
Gucci History
Beginning Reborn Summit
1930s
In1938,Guccio Gucci opened the first
subbranch(分店) in Rome.
In 1953, Gucci's brand reputation had been sun at high noon.
1920s
Gucci in 1947,
designed bamboo handle to replace
leather handle.
In 1921, he opened
the first store ,in the
velvet mohair coat {马海毛外套} and pants
of
Hale Waihona Puke Gucciin 1994
since 1994,Gucci has been the world‘s most
super-heavyweight fashion brand.
At the same time, it began to the global fashion industry recruiting high-quality brand subglottic, France, Yves Saint Laurent and a number of classic brands have become the Gucci Group.