商务英语Project

ProjectWe plan to set up a company called “Cozy Life”. The slogan of it is “we color the world”. Actually it is a management platform, the company itself does not make products, but look for products of good quality all around.Business model : we combine the real world stores with e-commerce, which can meet different needs of consumers like online shopping and real world stores shopping at the same time .Head: introduces ABC business operation mode, briefly describes how it works and makes a profit. And summarizes its advantages, compared with the traditional business model.A. purchasing: select a series of unique and excellent products developed by well-known manufacturers and researchers , focus on quality, kinds, safety, etc. Strive to grasp the latest trends of market, and constantly launch new and exciting products.B. marketing: come up with ideas for all kinds of promotion, discount, redemption activities. Including weekly special promotions, monthly new products to give discount, credit card points and exciting shopping rewards programs and so on.C.product service: open real world stores, and be responsible for the delivery of online shopping goods from nearest distribution to the customers.D. training: solve customers’problems, develop the market on the Internet, record training courses to attract more people to become business owners. Launch face-to-face communication activities on a regular basis to exchange experiences.E. data management: include VIP members, business owners, and various kinds of electronic profit points management. Communicate with customers to know where we need to improve. Use text message or email to follow up, regularly send some warm wishes and company's recent activities and so on.IntroductionOur team plan to set up a company called “Cozy Life”. The slogan of it is “we color the world”. Actually it is a management platform, the company itself does not make products, but look for products of good quality all around.Firstly, I will introduce ABC business operation mode, then briefly describe how it works and makes a profit, finally summarize its advantages, compared with the traditional business model.So what’s ABC business operation model?It is a e-commerce platform in production, management, consumption as a whole, built by agents , business and consumers. And among them, each group of people can be changed between the three.We combine the real world stores with e-commerce, which can meet different needs of consumers like online shopping and real world stores shopping at the same time. The network makes a contribution to the transmission of information and the promotion of sales. Traditional methods are responsible for distribution and products service. There is a clear division of labor. Then each department carries out their duties to achieve the perfect combination of virtual and real economy. The concept of "group purchase alliance" attracts many businesses, and their production involves in all aspects of our lives.Our unique business model is an innovative & synergistic balance of 5Ps - Product, Price, Place, Promotion, Profit Plan. As all you know, high quality, low price ,good location and attractive promotion are necessary for business. You may have a question what’s Profit Plan ?When you become a business owner, we offer you an unprecedented “no breakaway” profit plan. Each person you introduce becomes part of your branch network. There is no limit on the number of branches or levels in your network. Your branches are never separated from you. There are no geographical boundaries and no limit to the money you can earn. We give you a truly unlimited income potential as your network can grow virtually anywhere in the world.Then you may have a question :how to join us and make a profit? First of all, you can become the suppliers or recommend suppliers to us, so that you will get a discount while purchasing. Meanwhile guiding consumption is also a good option. The more people you attract to buy our goods, the more points you will earn.And credit card spending also has a positive influence on points. In addition, you can open a chain store to earn a profit. Finally it is also possible for all of you to recommend business alliance to get the rebate.The bottom line of our company is to provide a lucrative opportunity for business owners and high quality, competitively priced products for consumers. Compared with the traditional business model, such as Alibaba b2b model, jingdong mall b2c model, taobao c2c model, we have some obvious advantages.Our company has formed a kind of innovation , a win-win situation of the business platform.It is essentially a large online WAL-MART, it sells the products of daily life to consumers’ needs. Faced with the lowest price, the best service, high quality of products, consumers will buy more and become more reliable to us. So that more and more people will join us and help us set up a corporate image. In summary, we have a promising prospect.That’s all ,thank you. Now ,Let’s welcome next speaker.Part 2: PurchasingT he sl ogan of our company is “We col or the worl d”. So, all kinds of goods can be found in Cozy Life. This will be d one by our Purchasing Department to a great extent, for the purchasing is the process of getting right product into a facility at the right time and in a form that meets the pre-established standards for quantity, quality and price.In Cozy Life, the staff in Purchasing Department is roughly divid ed into 4 groups: Information Coll ection Group, Executive Group, Transport Group and Strategic Decision Group.Information Coll ection Group is mainly responsibl e for market research. Knowing the needs of peopl e and selecting excell ent products for them. There will be a l ot of work in this process. For exampl e, quality, kinds, safety and so on need to be concerned. Different commodities have different characters. In Cozy life, goods will be classified into several d epartments. In El ectronics & Office, price/performance ratio, stability, user experience needs to be emphatically consid ered. In the category of Food & Househol d, production date, component, batch l ot, and manufactory of the commodities need to be listed to show peopl e the d etail parameter, for healthy and safety is the most important thing for customers. In ord er to meet the needs of peopl e better, Information Coll ection Group also need know manufacturers well, such as reputation, process scal e, l ocation of the factory etc. By weighing various factors comprehensively, finally, Information Coll ection Group will provid e some options for Executive Group.Base on the options provid ed by Information Coll ection Group, Execute Group is mainly responsibl e for talking with merchants. In this process, our staff will again confirm the truthfulness and accuracy of the information. In accordance with site inspection and analysis, Execute Group in the end make d ecision whether to buy or buy which one.The task of Transport Group is cl ear but heavy. They are responsibl e for taking commodities from factory to our company. In ord er to protect the goodsbetter, container freight vehicle is our transportation means, and refrigerator wagon is used for the food and vegetabl es.Apart from 3 groups above, we have another mysterious group. Yes, it’s our Strategic Decision Group. Different from Information Coll ection Group, the staff of Strategic Decision Group is focusing the future. Our company has promise to offer the customers the latest and excell ent products. So, we have to strive to grasp the latest trends of the market. Joining fashion show, talking with influential, and focusing on society are all our approaches to make strategic d ecision for our company.Purchasing d epartment is merely a part in our company, but everyone in our d epartment hol d the same belief in our heart: Do our duties well and offer better service to the consumers. Finally peopl e will save money and live better. This is also the goal we will achieve in the near future.“Cozy Life” marketing strategyWe provide for the consumers all kinds of incredible preferential policies that could be absolutely clear in the web interface. All you need to do is checking out our website and clicking the discount activity zone. Enjoy to the top of one's bent! ·“Weekends Surprise”We elaborately select some commodities for you, you have to wait until 10:00 a.m. on Saturday morning and enjoy the buying before the limited time at 10:00 p.m. on Sunday night. It is mentionable that all the goods showed here are the selected ones sold in a high volume or evaluation during this week.Certainly, among these goods shelves, you can always discover discount merchandises labeled in prices at different discount.·“The New Monthly”The new products of each brand sold in our “Cozy Life” are monthly displayed on the shelv es called “The new monthly”, you can find the latest Stussy T-shirt,Nike shoes updated monthly, and choose some new skin care products or favorable snacks for your girlfriend. Indeed, we absolutely never miss any updated merchandises from our entity stores. We also divide some discounted goods out,preparing for the groups with the pursuit of discount.·“APP Eyeglass”This favorable zone is exclusive for the users who download and install the application program “Cozy Life” on their mobile phones, tablets or other mobile clients. In this area, the App consumers can enjoy a more thorough sale than the web users. It provides the almost same merchandise sales and discount services with the webpage version in spite of the exclusive “APP Eyeglass” interface. How ever, the App has many special fascinated functions. You also could use it to do the social contact as the same way as your Facebook and Instagram, sharing the links of your favorite discount with your friend, even giving or asking for integrals. The App also allows account bundling which could offer consumers great conveniences in payment. ·“Point Park”In this park, you can buy differential goods and earn the corresponding points. As you have accumulated a sufficient number of points, you can use them to exchange the equivalent commodities. Of course, you can consume 100 points for a pair of socks, 250 points for a teacup. Moreover, the general users get the chance to earn some points that would recharge into their accounts at once when they kindly share t he sales information about “Cozy Life” by the social media software collaborated with us such like Facebook, Instagram. Both the webpage version and the App version is permitted to work that way.·“Lucky Amaze”There are super generous gifts carefully chosen by us that just wait for you right here! In general, when the “Lucky Amaze” interface is in a state of activation, the ordinary users would have the chances to draw lottery as long as they have finished the shopping much enough converting to the lottery opportunities. Compared to the ordinary users, the VIP users who could enjoy a lot of privileges by paying annual fees specially carry out this lottery free of charge. The prizes commonly change monthly or quarterly, you can be lucky enough to get the best of the first prize, an iphone 6 Plus, or at least, 150 points.·“Credit card Mall”In particular, it’s the specialized shopping mall that only users with credit cards could successfully consume. There are multitudinous Bank Credit Card Centers cooperated with us to practice the hire purchase services, and all the commodities in this area permit the payment by installments.Extraordinary for the VIPs, a portion of goods need no poundage when the hire purchase is in progress.Hello,Everyone!It is my turn to explain the responsibilities of our section product services and some manage rules of our company.Our main job is open and run real world stores, goods delivery and the after sales service ;Notice that our direct customers is the customers ,in other words ,if we want to work smoothly, we should keep a good relationship with customers——our king.Specifically, the main duty is to carry out the entity shops according to the present development situation of the city. Take China as an example, the sales area is divided into seven main parts, and each region has its own sales center (Xian to the Northwest, Beijing to the North, Shenyang to the Northeast, Chengdu to the Southwest, Wuhan to the Central China, Shanghai to the East China, and Guangzhou to the Southern China). The same to say that sales center determine the distribution of entity shops. The entity shops supply goods for customers in a fixed location, in addition to that, the stores also be responsible for the delivery of online shopping goods from nearest distribution to the customers, which reduces the transportation expenses from our company finance. And it shorten the delivery time so that customers can quickly receive online shopping goods, improving the credibility of the store simultaneously.During the entity management and goods delivery, we can get the sales record of each area. Then according to them, we can summarize the sales situation of each area annually, which response the living of the region and influent the store distribution, personnel assignment and some other situation in the future years. For an example, more Documentation Specialist are needed with the growth of the online shopping sales.All of above is about the contents of company’s earnings management and the sales introduction. In addition, it is necessary to pay attention to the company reputation in the operating of entity supermarket. In the real business, we must keep in mind that the Trustworthiness trades, Small profits and quick returns, and Mutual benefit is the three basic principles in sale. Because the store is in contact with the customers directly, as the company’s faces, the total performance of the company will rapidly go up in the world after our well done in front of customers.In addition, we have to maintain service with a smile, and we should remind of that the customers is our King from time to time, and uphold the concept of running our own company. Under the leadership of the head office, all of us will do better.That’s all ,thank you!Part 4: trainingNow, let me introduce the training department of our company. As the minister of the department, I must claim the investigation of training department of all kinds of companies has become common, with the pressure of this situation, we must promise tha t most of the goods sold on our company website “cozy life” are not counterfeit. That means the products are made by the company that is claimed to be the maker.Then, the problem is coming, how can we make sure the products are not counterfeit? Yes, It is the duty of supervision system, which is the most important part of our training department. In addition, the other four parts are custom service, market development, business companion, experience communication.Our training department has set a series of regulations to improve and perfect this supervision system. We will invite the profession person of other organizations to hold periodical lectures to give them a cultivation, and they should also learn some experience actively from a few foreign companies. Under our leadership, supervision system has launched a campaign to improve food safety, suit quality, and against counterfeit. They are asked to release a report monthly that include the measures they has done enough to stop our Internet sales of illegal goods. After all, It is aimed at guaranteeing the customers’ legal right.One of the most difficult and general job is custom service, because this kind of job always need to get in touch with the customers directly, usually the customers in bad temper. So, it is indispensable that the customer service staff must be a patient one. Our training department will simulate several possible scenes which may really happen between the customers and the staffs. According to these scenes training, our customer service staffs could learn to cope with all difficult problems from customers. Besides, the other job the staffs need to do is to record advice from customers, these advice covering each aspect, such as, what kind of goods do they need, how to improve our service quality, etc.It is necessary to take measures to develop the market in the Internet. there area few common and effective methods, such as, leaflet, advertisement, placards, discount activities, etc. At the same time, our company will hold activities constantly to attract new customers. Because this part of training is easy and quick, the company usually employ temporaries to cut cost, these part-time staffs always works several month, when the company employ new temporaries, our training department will give them a short-term train to teach them how to attract new customers. However, when they successful solicit one customer we will pay them ten dollars as return. It is stipulated that they hold weekly meeting to give a report about their works of the whole week, and count how many customers they have solicited for company.The next part is about finding more business partners, we will train the staffs to sign more low-cost manufacturers, this part of training is complicated and expensive, for the staffs must know how to persuade these manufacturers into signing the contract, so they need a strong communication ability, besides, they must know how to make a extreme cost-cutting plan to earn more money for the company, so they must become commercially minded people. According to these situations, we will organize exam to select excellent staffs, and sent them to go abroad for further study. All we do aims to increase the numbers of business partners and build a friendly and long-term partnership with them.The finally part is about experience communication. Our training department will train the staffs to hold periodical meeting to provide a platform for all the staffs, exactly, sometimes include customers, to communicate with each other. We will give the organizers suggestions about how to hold the meeting, and we will train them to gather experience after several times’ organization. The forms of meeting are various, such as, face-to-face talking activity, telecommunication by the Internet, etc.Part 4: data managementHello, everyone!Let me introduce my duty in our company. I am in charge of the data management department and my work can be simply divided into two parts, the technical part and nontechnical part.For the technical work, I will establish an electronic commerce website and database. This website will be the core of internet marketing strategy in our company. Through this website, we can showcase our products to customers and store the online-transaction records to the database, such as product name and trade time. With this information, we can get to know the sales conditions about every product of our company and judge the customers' purchasing trend, which must be helpful in our new products development process. This website is also our service platform, and we must promise it can stably provide 24-hours service for the world-wide customers and the customers can also contact us and enjoy our service anytime and anywhere through the internet. Besides, data security is another important part and I must make sure the user information is safe. If customers have no confidence in their trading record security, they would not dare to go shopping online, no matter how wonderful our product is. So some related network and database security technologies, such as information encryption, digital signature and firewall, will be applied to create a safe electronic commerce environment.For the nontechnical part, the data management department will work as the data analyst and coordinator in our company. For example, through collecting the sale information about a product, we can compare with the counterparts, provide the data reference and make a reasonable suggestion of price strategy for the sale department. With the income and expenditure data, we can coordinate the work with finance department, sale and marketing department and some other department, saving more and spending less. Besides, we can help to draw the trend chart of our company development according to the sales records and financial statements, judge the market trend and provide reference for the manager toformulate annul production and sale plan.In addition to handling our company's internal issues, we also have the responsibility to serve our customers. We believe "The customer is god", and we will spear no effort to improve our service quality constantly. Firstly, our department will help to establish the membership data files, by which we can control various information of customers, not only the basic information such as address and phone number, but also some other related information, including their family members, their colleagues and so on. Through the in-depth analysis and long-term tracking of the customer information, we can grasp the customers’ requirements, improve customer satisfaction and enhance the competitiveness of our company. In the second place, our department will help to establish a systematic online service mechanism. We will collect the customers’ evaluation information of our customer service staff, which is one of the most elements in the assessment of work performance of a customer service people. Meanwhile, we will set up the frequently asked questions (FAQ) web. In the electronic commerce, FAQ is the one of the most common online service methods, and a good FAQ web can at least answer 80 percent of customers’ questions, not only saving the service cost, but also improving customer satisfaction. However, it is not easy to build a good FAQ web. We must keep a long-term record of the customers’ frequently aske d questions, and frequently update the information on the FAQ web, promising to solve the customers’ hotspot questions. And to facilitate customers to inquire the related questions, the questions’ order will be arranged according to the click rate statisti cs. In a word, all of our work is consumer-oriented.Certainty, we have a lot of other responsibilities and obligations, and we will work together to serve customers, broaden market and realize quick and stable development of our company.。