unit7世纪英商务英语综合专业篇II第五版-PPT课件-PPT精选文档
世纪商务英语综合教程专业篇II Unit 2
Unit 2 Consumer Psychology
Text A
Unit 2 Consumer Psychology
Text A
The black box model considers the buyer’s response as a result of a conscious, rational decision process, in which it is assumed that the buyer has recognized the problem. However, in reality many decisions are not made in awareness of a determined problem by the consumer.
Eye tracking research suggests that consumers specifically direct their attention to products with eye-catching properties such as shape, color or brand name. This is due to a pressured visual search where eye movements accelerate and saccade minimize, thus resulting in the consumer quickly choosing a product with a “pop out” effect. This suggests that efficient search is primarily used concluding that consumers do not focus on items that share very similar features. Thus the more distinct or maximally visually different a product is from surrounding products, the more likely it is to be purchased by the consumer. In the past decade, there has been extensive research into how companies can maximize sales using psychological techniques, derived from visual search, to determine how products should be positioned on shelves.
世纪商务英语外贸函电课件
世纪商务英语外贸函电课件Subject: Business English Correspondence forInternational TradeDear [Recipient's Name],I hope this message finds you in high spirits. I am writing to introduce our latest Business English Correspondence course, specifically tailored for professionals in the international trade sector. Our comprehensive curriculum is designed to enhance your communication skills, ensuring that you are equipped with the necessary tools to excel in the global marketplace.Our course covers a wide range of topics, including:1. Effective Communication Strategies: Learn how to convey your message clearly and professionally, leaving a lasting impression on your international clients.2. Negotiation Techniques: Master the art of negotiation with our expert guidance, ensuring that you secure the best deals for your business.3. Cultural Sensitivity: Understand cultural nuances to build strong, lasting relationships with partners from diverse backgrounds.4. Technical Writing: Improve your ability to write contracts, proposals, and reports that are both persuasive and error-free.5. Presentation Skills: Deliver impactful presentations that resonate with your audience, whether it's in person or virtual.6. Etiquette and Protocol: Navigate international business etiquette with confidence, avoiding common pitfalls that can hinder business relationships.Our instructors are seasoned professionals with extensive experience in international trade, ensuring that our training is both practical and relevant. We utilize a blend of interactive workshops, real-world case studies, and one-on-one coaching to provide a personalized learning experience.Enrollment for our next session is now open, and we would be delighted to have you join us. To secure your spot, please visit our website at [Course Website] or contact our enrollment team at [Contact Number].We look forward to helping you elevate your business English skills to the next level.Warm regards,[Your Name][Your Position][Your Company][Contact Information]。
世纪商务英语综合教程一unit7
2. Which is an important competitive edge for an exporter? A. Fast delivery. C. Freight cost. B. Delivery date. D. Price quotation.
Unit 7
Transportation and Shipment
4. What purpose does B/L serve?
5. What’s the difference between a straight B/L and an order B/L?
Unit 7
Transportation and Shipment
Text A
International Cargo Transportation In foreign business transaction, the exporter and the importer are usually from different countries and the goods under the contract have to go a long distance and sometimes change several carriers in transit before they reach the importer. For this reason, transportation is of great importance in the fulfillment of the contract. It helps the seller to deliver the goods to the buyer abroad. In practice, there are several different modes of transportation, which differ in terms of operating capacity, speed and cost. The major modes are ocean transport (also called sea
世纪商务英语阅读教程2-(基础篇)unit-2PPT课件
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements:
大连理工大学出版社
第五版 （基础篇II）
总主编：刘杰英 主 编：余金好 王洗薇 王显辉 审 校：Chuck Thode
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.
商务英语 unit7.ppt
2. Promissory Note 本票
A promissory note is an unconditional promise in writing made by one person (the maker) to another (the payee) signed by the maker, engaging to pay on demand or at a fixed future time, a certain sum of money to, or to the order of a specified person or to the bearer.
Acts to a bill of exchange
Issue Presentment Endorsement (背书) Acceptance（承兑） Payment Dishonor
Classification of the bill of exchange
1.According to the drawer, it is divided banker’s draft and commercial draft.(银行汇票和商业汇票)
Dpayment method, the exporter is to ship the goods and delivered the relative documents to the buyer abroad through the remitting bank or collecting bank with instructions not to release the documents to the buyer until payment for the goods is made.
世纪商务英语听说专业篇I 课件 unit 7
3. What are its features?
Power failure warning, adjustable shelves and trays, fast freeze function, easier
At the trade fair, Mr. Smith, an American importer, is talking with Mr. Wang, a
Chinese exporter. Listen and answer the questions.
5. What colors are the products available in?
Part Ⅲ
Part Ⅳ
Listening and Speakingபைடு நூலகம்
Fun Break
Part Ⅴ
Situation Performance
第二页，共28页。
Warming Up
Task One
Brainstorm with a partner about what should be included when making inquiries.
What products are inquired
about?
The 1st inquiry
The 2nd
inquiry
The 3rd inquiry
What is asked for?
alpine exercisers
the price list, a catalogue and
maintenance instructions
全球商务第5版PPT
1-5
Chapter 1: Globalization
WHAT IS GLOBALIZATION? Globalization refers to the shift towards a more integrated and interdependent world economy. The Globalization of Markets The Globalization of Production
1 - 11
Chapter 1: Globalization True of false?
1.Although many companies have lowered their overall cost structure and have improved the quality of their products by dispersing their production activities to locations around the world, this activity is confined primarily to large firms. T/F? 2.Outsourcing is a process that is limited to manufacturing enterprises. T/F? 3.Because of their nature, service activities cannot be outsourced to other companies. T/F? • Early outsourcing efforts were primarily confined to manufacturing enterprises. • Global products.
世纪商务英语听说教程专业篇II第五版 (5)
Extremely quickly.
4. What benefit will Bob Wilson get if he places a large order at the exhibition? A possibility of a discount.
Active Listening
Section A
Warming Up
3. Pair work. Make a dialogue between a visitor and an exhibitor. Pay attention to the good manners at a trade fair.
Active Listening
At a Trade Fair
to the booth by 90%. ( F ) 4. The training workshop is to attract buyers before the show. ( F ) 5. The passage is most probably taken from a newspaper.
Task One Listen to the recording and answer the following questions.
5. What will they do next?
Have a business talk with the sales manager.
Active Listening
waste valuable time never do business
2. What does Alice’s company trade in? Mobile phones.
Active Listening
《商务英语综合教程》 Unit (7)
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
商务英语综合教程第二册unit 5 International Business[精]
![商务英语综合教程第二册unit 5 International Business[精]](https://img.taocdn.com/s3/m/652f29daf121dd36a32d8274.png)
I - Introduction
• International Business is all business transactions that involve two or more countries.
• International Business comprises a large and growing portion of the world’s total business.
Unit 5 International Business
Content
Warm-up Activities Background Information Text Analysis Extended Activip activities
Look at the following pictures. Talk about them with your partners.
Instincts
Separate legal entity not mortal
shareholders enjoy limited liability ease of transferring ownership interests Separation of ownership from management
2) Portfolio Investment: stock in a company or loans to a company or country in the form of bonds, bills, or notes that the investor purchases.
E - Other Operational Definitions
- Strategic Alliances
世纪商务英语口译教程Unit7
Unit 7 InsuranceRelated InformationThe Basics of Cargo Coverage1. “ALL RISK”coverageThe broadest form of coverage is “ALL RISK”, which, as a misleading name for an insurance policy, provides wide cover but does contain a number of exclusions. The term “All Risks”should not be taken too literally and in some jurisdictions the term is no longer used.An “ALL RISK”policy insures approved general merchandise in the event of physical loss or damage from any external cause. This includes new packaged goods without unusual susceptibility to loss from breakage, pilferage, or the nature of the goods themselves. “ALL RISK”policies do not cover all losses possible in the course of an international shipment.2. General AverageIn order to save a ship in peril of sinking during a storm, some of the cargo may have to be thrown overboard. The ship owner and the owners of the saved cargo obviously benefit at the expense of the owners of the jettisoned cargo. This was deemed unfair and the principle of “General Average” evolved so that all parties would contribute in such a situation.3. (With) Particular Average (WPA)In ocean marine insurance, Particular Average refers to a loss either partial or total, which falls on one or more property or interest being shipped, as opposed to a general average.4. Free of Particular Average (FPA)This is an ocean marine policy provision where coverage is provided only if a total loss of the insured property occurs from an insured peril.FPA (American clause) is limited coverage that usually applies to used merchandise, waste materials and goods shipped subject to an on deck bill of lading. It covers partial and total losses due to FPA perils, which include the sinking, stranding, burning or collision of the vessels or catastrophic perils on shore such as earthquake, derailment, collapse of dock, fire, etc.5. WAR RISKSpecial coverage on cargo in overseas ships against the risk of being confiscated by a government in wartime. It is excluded from standard ocean marine insurance and can be purchased separately.6. Inherent ViceCertain goods are, by their very nature, susceptible to damage and it would beunreasonable to expect insurers to pay for such damage. Examples of Inherent Vice are deterioration of Perishable Goods, spontaneous fermentation or combustion of improperly dried grain.7. WAREHOUSE TO WAREHOUSE protectionMost cargo insurance protects goods in transit from the time they leave the shipper’s warehouse until they reach the consignee’s warehouse, as long as they are not taken out of the normal course of transit by the insured.Lead-in1. Listening1. D2. BTape Script:Tim is talking to Judd about the insurance of a product order.Tim: Good morning, this is Tim. Is that Judd?Judd: Yes, this is Judd speaking.Tim: I’m calling to discuss the insurance coverage you requested for your order.Judd: Good, we requested an amount thirty percent above the invoice value.Tim: We have no problem complying with your request, but we think that the amount is a bit excessive. You know according to our usual practice，we insure the goods only for 10% above the invoice value.Judd: Yeah, but in the past, we’ve really been put in a bind because of damaged goods. Tim: I understand your concern. However, usual coverage for goods of this type is the total invoice amount plus only ten percent.Judd: We could feel more comfortable, though, with thirty percent.Tim: Unfortunately, if you want the increase in coverage, the extra premium will be for your account.Judd: But shouldn’t your quotation include adequate coverage against risks?Tim: That quotation involved normal coverage, but not all. So I suggest you contact your insurance agent there and compare rates.Judd: OK. Thanks. I’ll check it out.2. Spot DictationPart 1 1. T 2. T 3. F 4. F 5.FPart 2 1.practice 2. insurance 3. insure4. the People’s Insurance Company of China5. premium6. covered Tape Script:Sophia: According to our usual practice, we do business with our customers on a CIF basis, Mr. Smith.Smith: That’ s good . It will save us a lot of time because we don’t need to deal with so many insurance formalities. But I’d like to know how much the premium is .Sophia: Well, Mr. Smith, it will vary according to the types of risks to be covered.Smith: I see. Which company do you usually insure with?Sophia: We always insure our goods with the People’s Insurance Company of China. Smith: That’s great. May I ask what insurance you will cover according to your usual CIF terms for these glassware?Sophia: We usually insure against All Risks for glassware.Smith: Including War Risk?Sophia: No, War Risk is a special additional risk and it has to be arranged separately.Generally speaking, it is not necessary to insure against that risk ,as All Risks has provided enough protection to your order.Smith: I see. Thank you for your information.Text ALanguage Study1. insurance①n.the contract made by a company or society, or by the state to provide a guaranteeof compensation for loss, damage, sickness, death, etc in return for regular payment 保险◆People without insurance had to pay for their own repairs.arrange/cover/ effect / provide/ take out + insurance 办理保险◆Under FOB terms, insurance is to be covered by the buyer.insurance company 保险公司insurance policy 保险单insurance certificate 保险凭证insurance premium 保险费insurance value/ amount 保险金额insurance agent 保险代理人②insure vt.make a contract that promises to pay sb an amount of money in case ofaccident, injury death, etc, or damage to or loss of sth 保险，投保◆Every company would insure itself against loss or damage to its property.insurer n.承保人the insured n. 被保险人2. As a large percentage of our foreign trade in and out of this country goes by ship, what mainly concerns us is still the marine Insurance.此句中what mainly concerns us 是主语从句，所以后面的谓语动词用单数。
新世纪英语专业本科生综合英语第二册unit7课件
In … terms = in terms of
used to show what aspect of a subject you are talking about or how you are thinking about it
e.g. The job is great in terms of salary, but it has its disadvantages.
Before Reading Global Reading Detailed Reading After Reading
Global Reading
How many parts can this passage be divided into?
Structural analysis Paragraph 1 Paragraphs 2 – 5
student as a performer in the
classroom and the student as
a human being
—
perspective: the way we
should regard grades
Before Reading Global Reading Detailed Reading After Reading
Practice ： Translate the following sentences into English: 前前前前前前前前前前前前前前前前前前前前前前前前前前前前前前 前 trans. Ex. 2)
As many more people came to the lecture than expected, there were not enough handouts to go round.
新世纪英语专业综合教程第二版第2册Unit7 ppt课件
Audiovisual supplement Cultural information
Watch the video and answer the followingyou think of the boy that the teachers
Teacher 2: Why does Admissions do this? I mean, it’s not fair to us or the boy.
Teacher 3: They’re just setting him up to fail. Teacher 1: I don’t think he has any idea of what I’m teaching. Teacher 3: And how would you know if he did? He won’t
Audiovisual supplement Cultural information
1. Quote Histories make men wise; poems witty; the mathematics subtle; natural philosophy deep; moral grave; logic and rhetoric able to contend.
1 Your final grade for the course is B. A respectable grade. Far superior to the “Gentleman’s C” that served as the norm a couple of generations ago. But in those days A’s were rare: only two out of twenty-five, as I recall. Whatever our norm is, it has shifted upward, with the result that you are probably disappointed at not doing better. I’m certain that nothing I can say will remove that feeling of disappointment, particularly in a climate where grades determine eligibility for graduate school and special programs.
商务英语综合教程第二册unit 7 Team Spirit
例：He purchased a ticket and went up on the top deck. 他买了张票，上了顶层。
➢ purchase price 买价，进货价格 ➢ purchase order 订购单，采购订单 ➢ purchase contract 购货合同 ➢ purchase cost 进货成本 ➢ material purchase 原材料采购；物料采购
2. V-T If a group of people or organizations pool their money, knowledge, or equipment, they share it or put it together so that it can be used for a particular purpose. 集中(资金、知识或设备，供大家分享) 例：We pooled ideas and information. 我们汇集了意见和信息。
• tangible 1. ADJ If something is tangible, it is clear enough or definite enough to be
• instill v. 1. impart gradually徐徐滴入
to instill eyewash into one's eyes 将眼药水滴入某人眼中 2. enter drop by drop逐渐灌输(常与in，into连用)：
to instill an idea into somebody's mind 把思想灌输到某人头脑中 to some degree在某种程度上；有点，稍微
世纪商务英语unit 7
Unit 7 银行与信贷Background knowledgeOnline bankingOnline banking (or Internet banking) is a term used for performing transactions, payments, etc. over the Internet through a bank, credit union or building society’s secure website. This allows customers to do their banking outside of bank hours and from anywhere where Internet access is available. In most cases a web browser is utilized and any normal internet connection is suitable. No special software or hardware is usually needed.网络银行网络银行就是将信息技术、互联网与传统银行等三要素融为一体，为客户提供综合、统一、安全、实时金融服务的银行形态。
用户只要能上网，就不受地理、时空的限制来管理自己的资产，充分享受银行的各种服务。
网络银行发展之所以能够如此迅速，其原因在于：一、是网络银行可以极大地降低经营服务成本，创造巨大的利润空间。
二、是网络银行业务开展不受时空地域限制，可最大限度地扩大业务规模。
三、是由于网络银行业务运作只需上网“点击”，资金流随物流的速度显著加快，在节省银行和客户的人力资源，减少在途资金损失同时，也对在海外没有分行网络的银行扩展海外业务非常实效，容易取得突破性的发展。
因此，网络银行的出现，必将极大地削弱传统银行拥有众多分支机构和优秀人才的优势，大大地改变传统银行的营销方式、经营理念和经营战略，是未来银行的发展趋势。
世纪商务英语综合教程专业篇II Unit 2(课堂PPT)
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?