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Grazing
Different patterns according to habit type
Ruminating/ feasting
Fix
“
“I usually read the news around 10am, 1.30pm and 9.30pm. Additional times can include a lull in my workload in the afternoon and on the journey home from work.”
evening
2,000 1,800 1,600 1,400 1,200 1,000
800 600 400 200
0
Apps follow a similar pattern until evening
Number of visits Number of visitors Average total duration (minutes)
Source: YouGov analysis of passive website data, April-July 2015
Golden moments
Peak reach 9am Longer visits and more
exploring at 11am
Steady reach Longer engagement
Interactive daily blogging • 13 millennials aged 18-34 • Recruited using Generation News quiz • 15th to 21st August 2015
The smartphone ecosystem
Different patterns according to habit type
Ruminating/ feasting
Fix
“
“I usually read the news around 10am, 1.30pm and 9.30pm. Additional times can include a lull in my workload in the afternoon and on the journey home from work.”
evening
2,000 1,800 1,600 1,400 1,200 1,000
800 600 400 200
0
Apps follow a similar pattern until evening
Number of visits Number of visitors Average total duration (minutes)
Source: YouGov analysis of passive website data, April-July 2015
Golden moments
Peak reach 9am Longer visits and more
exploring at 11am
Steady reach Longer engagement
Interactive daily blogging • 13 millennials aged 18-34 • Recruited using Generation News quiz • 15th to 21st August 2015
The smartphone ecosystem
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