牛津译林版必修四Unit 1《Advertising》word同步测试
译林牛津版高中英语模块4 Unit 1 单词学习一
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persuade v. persuade sb ( into sth/ into doing sth) persuade sb to do persuade sb (out of sth/ out of doing sth) persuade sb not to do persuade sb that... She is always easily persuaded. I am still not fully persuaded of the plan’s merits.
Words 1
Unittise vt. & vi. advertise a product/ a business advertising n. 做广告, 广告活动;广告业 advertisement n.
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shine n.光亮; 光泽: 磨, 擦 put a good shine on boots Rain or shine, we'll set out tomorrow. vt. (shone, shone) shine one's shoes vi. • Her eyes shone with excitement.
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comment n.评论, 意见, 解释, 批评 Comment is needless. make comments on sth. 评论某事 No comment . 无可奉告。 without comment 不必多说 vt. & vi.评论; 谈论 注释; 批评(on, upon) comment on an article 评论文章
• trick
• • • • • n.戏法, 把戏 An old dog cannot learn new tricks. 少壮不努力,老大徒伤悲。 计谋, 诡计 Don't be fooled by any of her cunning tricks. 诀窍, 技巧 Patience is the trick in doing a job well. play a trick/tricks on sb=play jokes on 开某人玩笑,捉 弄某人 • vt.哄骗; 欺骗 Don't try to trick me! • trick sb into doing 用计诱使某人做某事 • trick sb out of sth 骗走某人---东西
英语:Unit1《Advertising》Word Book课件(1)(译林牛津版必修4)
neighbours who refuse to offer them
sweets.
1. Why is this competition called the Wordsmith Competition? Because it is designed to encourage students to improve their English writing skills, and become more skilled at using words.
5. I wrote a letter to Yao Ming yesterday. Do
you know how he deals with letters from
his fans?
6. After four years of university in north-east China / the northeastern China/ the
高一 英语
Module 4 Unit1
授课教师 刘淑英
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Part A B 1. short-sighted people 2. both eyes done at the same time 3. May still need to wear glasses 4. new 5. research 6. has risks, many 7. days 8. a doctor 9. 18
2021届高考英语 Unit 1 Advertising同步导学 4(1)
【步步高】(江苏专用)2021届高考英语一轮温习 Unit 1 Advertising同步导学牛津译林版必修4Ⅰ.重点单词识记1.cheat /tʃiːt/ vt.&vi.欺骗;作弊;n.骗子;讹诈行为2.skilful /′skIlfl/ adj.有技术的;熟练的3.cure /kjʊə(r)/ vt.治愈;解决;矫正,更正;n.药物,疗法;计谋4.comment /′kɒment/ n.评论,评判;vi.评论,议论5.purchase /′pɜːtʃəs/ vt.购买,采购;n.采购;购买的东西6.multiply /′mʌltIplaI/ vi.&vt.成倍增加,迅速增加;乘,乘以;繁衍7.update /ˌʌp′deIt/ vt.&n.更新;提供最新信息;使现代化8.aspect /′æspekt/ n.方面,层面9.bargain /′bɑːɡən/ n.廉价货;协议;vi.讨价还价10.target /′tɑːɡIt/ n.目标;靶子;vt.对准;以……为目标11.advertising /′ædvətaIzI/ n.做广告;广告活动;广告业→advertisement n.广告;广告宣传→advertise vt.&vi.做广告,宣传12.persuade /pə′sweId/ vt.说服,劝说;使信服→persuasion n.说服,劝说→persuasiveadj.有说服力的13.innocent /′Inəsnt/ adj.清白的,无罪的;无歹意的;纯真的→innocence n.清白,无罪;纯真14.mental /′mentl/ adj.心理的;思想的,精神的;智力的→mentally adv.精神上;智力上15.aim /eIm/ vt.&vi.以……为目标;对准;n.目的,目标→aimless adj.盲目的,没有目标的16.benefit /′benIfIt/ vt.&vi.使受益;得益于;n.益处;救济金;奖金→beneficial adj.有利的,有效的17.promote /prə′məʊt/ vt.推行,宣传;促销;增进,推动;提升,晋升→promotion n.推行;增进;提升18.intelligence /In′telIdʒəns/ n.智力,才干;情报→intelligent a dj.有才干的,伶俐的19.consult /kən′sʌlt/ v.咨询;请教;查阅;商量→consultant n.顾问20.recommend /ˌrekə′mend/ vt.推荐;建议,劝告;介绍→recommendation n.推荐;介绍21.design /dI′zaIn/ vt.&n.设计→designer n.设计者,设计师22.determine /dI′tɜːmIn/ vt.确信,查明;决定;裁决→determined adj.坚决的;有决心的→determination n.决心;坚决23.appeal /ə′piːl/ vi.有吸引力;呼吁,恳请;n.吸引力;呼吁,恳求→appealing adj.有吸引力的24.react /rI′ækt/ vi.做出反映,回应→reaction n.反映,回应25.personally /′pɜːsənəlI/ adv.个别地;就本人而言;本人,亲自→personal adj.私人的,个人的;亲自的→personality n.个性;性格26.shock /ʃɒk/ vt.使震惊,使惊愕;n.震惊,惊愕;休克→shock ing adj.令人震惊的→shocked adj.感到震惊的Ⅱ.重点短语识记1.pay for为……付费2.be meant to旨在,目的是3.fool sb.into doing sth.欺骗某人做某事4.fall for上……的当,受……的骗5.play tricks on欺骗;捉弄6.deal with涉及,关于;处置,应付7.on sale出售,上市;减价出售8.be popular with受……欢迎9.figure out弄清楚,弄懂;计算出10.appeal to吸引,引发爱好;呼吁11.care about关注,在意;关切12.get sth.across把……表达清楚13.depend on依托,信任;取决于14.die from死于15.all too soon太快,过早Ⅲ.经典原句默写与背诵1.We are so used to them that we often do not even realize how many we see and hear in a day.咱们如此适应它们的存在以致于咱们都没成心识到一天究竟看了和听了多少广告。
牛津译林版高考英语必修4同步检测 unit 1 period 1 welcome to the unit and reading
Unit 1 Advertising听歌学英语——Fill in the blanks after listening to the song.导读:辣妹组合(Spice Girls)是一支较有影响力的英国组合,其歌曲艳俗却有意义。
歌曲《妈妈,我爱你》(Mama,I love you)选自专辑《精选辑》(Greatest Hits),专辑销售居英国销量榜亚军,并在组合的巡回演出中得以传播。
这首歌也成为很多人成长的写照。
Mama,I Love YouShe used to be my only enemy and never let me be freeCatching me in places that I knew I shouldn’t beEvery other day I crossed the lineI didn’t mean to be so badI never thought you would ①become the friend I never hadBack then I didn’t know whyWhy you were misunderstoodS o now I see through your ②eyesAll that you did was loveMama I love you,Mama I careMama I love you,Mama my friend,you’re my friendI didn’t want to hear it then but I’m not ashamed to say it nowEvery little thing you said and did was right for meI had a lot of time to think about,③about the way I used to beNever had a sense of my responsibilityBut now I’m sure I know whyWhy you were ④misunderstoodSo now I see through your eyesAll I can give you is love妈妈,我爱你我曾把你当作敌人,因为你从不给我自由你总逮我回家,因为一些地方我不能停留我时常越界犯错,但却不是我本意从未想过你会成为我前所未有的朋友回想过去,我依然不解当时为何会把你误解现在,我注视你的双眼发现其中真爱满满妈妈,我爱你,妈妈,我在意你妈妈,我爱你,妈妈,你是我知己曾经厌烦你唠叨,如今已改变你的一言一行都是为了我好我不断回想,回想我的所为完全没有一点责任现在我已了解为何曾经把你误解此刻,注视你的双眼我要给你满满的真爱导航知素养——A guide to the unitⅠ.单词自测1.advertising n.做广告;广告活动;广告业advertisement n.广告;广告宣传advertise vt.& vi.做广告,宣传2. drug n.毒品;药,药物3. shine n.光亮,光泽;vi.发光,闪耀shiny adj.发光的,闪耀的4.persuade vt.说服,劝说;使信服5.welfare n.(个体或群体的)幸福、安全和健康;福利6.cheat vt.& vi.欺骗;作弊;n.骗子;欺诈行为7.skilful adj.有技巧的;熟练的skill n.技巧8.innocent adj.清白的,无罪的;无恶意的;纯真的innocence n.清白,无辜9.breath n.气息;呼吸breathe vt.& vi.呼吸10.fool vt.欺骗,愚弄;n.傻瓜foolish adj.傻的11.cure vt.治愈;解决;n.药物,疗法;对策12.pleased adj.高兴,满意;乐于(做某事)please vt.使高兴ment n.评论,评价;vi.评论,议论14.mental adj.心理的;思想的,精神的;智力的mentally adv.精神上地15.trick n.骗局;玩笑,恶作剧;戏法,把戏;诀窍;vt.欺骗,欺诈16.aim vt.& vi.以……为目标;瞄准;n.目的,目标17.campaign n.运动(为了某种目的而进行的一系列有计划的活动)18.motto n.座右铭;格言,箴言19.benefit vt.& vi.使受益;得益于;n.益处;救济金;资金20.promote vt.推广,宣传;促销;促进,推动21.intelligence n.智力,才智;情报intelligent adj.有才智的,聪明的22.slave n.完全受……控制的人;奴隶23.consult vt.咨询;请教prehension n.理解力,领悟能力;理解练习Ⅱ.短语默写1.be__related__to 与……相关2.stand__for 代表;象征3.be__meant__to 旨在,目的是4.protect...against/from__sth 保护,防护……不受到……5.be__aware__of 意识到;明白6.even if/though 虽然,即使7.fall for 上……的当,受……的骗8.play tricks on 欺骗;捉弄9.deal with 涉及,关于;处理,应付 10.warn against 提醒注意;警告 11.agree with sb 同意某人原文呈现 Advertisements ①Nowadays ,we can find advertisements almost wherever we go.We are so used to ② them that we often do not even realize how many we see and hear in a day.I did some research on ③ advertisements ,and have some very important information to share ④ with you. What is an advertisement?An advertisement uses words and pictures to persuade ⑤ people to buy a product or service ,or to believe in ⑥ an idea.Newspapers ,magazines ,the Internet ,radio and television are the most common places to find them.There are two main types of advertisements —commercial advertisements ⑦ and public service advertisements ⑧(PSAs).A commercial advertisement is one which someone has paid for to advertise ⑨ a product or service.PSAs are often run for free ⑩,and are meant to ⑪ educate people about health ,safety ,or any other problem that affects public welfare⑫.Does an advertisement tell people the complete truth?There are laws to protect people from ⑬ advertisements that cheat ⑭ people.However ,we still must be aware of ⑮ the skilful ⑯ methods used in ads to try and sell us things.Even if ⑰ an ad does not lie ,it does not mean it is altogether ⑱ innocent ⑲.One toothpaste ad declares ,‘Bright -Teeth fights bad breath ⑳!’This statement tries to fool ○21you intoassuming that the toothpaste cures ○22 bad breath ,yet it does not say that !All it says is that it fights it ,and that is not the same thing at all.One grocery ○23 tells customers ,‘You are proud of your cooking,so shouldn’t you buy the very freshest food ?’This ad is very clever,because it tells customers they are good cooks.However ,it never saysthat this grocery has the freshest food !The grocery just hopes that when you read the ad ,you will feel pleased ○24 with the nice comment ○25,remember the words ‘freshest food’,and make a mental ○26 connection with the food in the grocery.We must not fall for ○27 this kind of trick ○28! Public service advertisementsNot all ads play tricks on ○29 us though ○30.PSAs use some of the same methods ,like attractive pictures and clever language ,but they are made to serve the public.PSAs aim ○31 to teach us and help us lead ○32 better lives.Our government understands this and has been using PSAs to educate people for many years.China began a nationwide ○33 public service advertising campaign ○34 in 1996,and since then various types of PSAs have appeared around the country.You have probably seen or heard some of them yourself ,such as ,‘Yes to life,no to drugs ○35’ and ‘Knowledge changes life’.These ads deal with ○36 widespread social concerns.There are also PSAs that encourage people to support ○37 public service projects ,such as Project Hope.Its motto ○38 is ‘Project Hope—educating every child’.There are even PSAs to teach us how to live ○39 healthy lives.One of these is ,‘When you smoke cigarettes ○40,you are slowly killing yourself.’All of these ads are meant to benefit ○41 the public ,and you can often learn a lot by following the advice they give.Finally ,I wish to tell you this :think about why you should do the things the ad suggests ,or buy the product or service the ad promotes ○42.When it comes to advertisements ,we must all use our intelligence ○43 and not be a slave ○44 to them !阅读清障①advertisement/əd'v ɜːtIsm ənt/n.(informal ad)广告;广告宣传※wherever we go 是wherever 引导的地点状语从句。
2019版高考英语精准备考一轮讲义(译林版)必修四 Unit 1 Advertising Word版含答案
Unit 1Advertising社会生活之(一)——广告[一积词汇见多识广][课内单词回扣](一)阅读词汇写其义1.cheat v t.& v i.欺骗n.骗子2.trick n.骗局;玩笑;戏法v t.欺骗3.innocent adj.清白的;纯真的 4.amazed adj.大为惊奇5.purchase v t.购买n.采购 6.bargain n.便宜货;协议v i.讨价还价7.analysis n.分析,分析结果8.intelligence n.智力,才智;情报9.nationwide adj.& ad v.全国范围的(地),全国性的(地)(二)表达词汇写其形1.pleased adj.高兴,满意 ment n.& v i.评论,评价3.recommend v t.推荐;建议;介绍 4.aspect n.方面;层面5.cure v t.治愈;解决n.疗法;对策 6.aim v t.& v i.以……为目标n.目的7.senior adj.毕业年级的;级别高的n.高年级学生;上司;年纪较长的人(三)拓展词汇灵活用*1.persuade v t.说服;使信服→persuasive adj.有说服力的;劝说的,劝诱的2.advertise v t.& v i.做广告,宣传→advertisement n.广告;广告宣传→advertising n.做广告;广告活动;广告业*3.benefit v t.& v i.使受益;得益于n.益处;救济金;奖金→beneficialadj.有益的,有帮助的*4.promote v t.推广,宣传;促销;促进,推动→promotion n.促进5.design v t.& n.设计→designer n.设计者*6.determine v t.确定,查明;决定;裁决→determined adj.坚决的,果断的,有决心的→determination n.决心,果断7.fool v t.欺骗,愚弄n.傻瓜→foolish adj.愚蠢的→foolishness n.愚蠢test adj.最新的→late adj.& ad v.晚的(地)→later ad v.后来*9.poisonous adj.有毒的→poison n.毒药v t.毒害10.urge v t.敦促,力劝;竭力主张n.强烈的欲望,冲动→urgent adj.紧急的,急迫的→urgency n.紧急的事*11.consult v t.咨询;请教→consultant n.顾问12.react v i.做出反应,回应→reaction n.反应;回应用上面加*号的单词的适当形式填空1.She is a determined girl, so we know that once she has determined to do something, she will make her dream come true with great determination.2.He tried to persuade her but failed. It appeared that what he said wasn't persuasive at all.3.Cycling is highly beneficial to our health. That is to say, we can get much benefit from cycling.4.We launched a big advertising campaign to promote our new toothpaste, and the promotion succeeded at last. In return for our efforts, all the staff in our department were promoted.5.It is reported that some children were poisoned by the poisonous food.6.There are some consultants in our club. If you have any question, you can consult them without delay.[话题单词积累]1.display /dɪ'spleɪ/n.显示;陈列;炫耀2.direct /də'rekt/v t. 导演3.admission /əd'mɪʃn/n. 入会费;许可,入场4.registration /ˌredʒɪ'streɪʃn/注册5.recreation /ˌrekri'eɪʃn/n. 消遣;娱乐6.special /'speʃl/adj. 专门的7.require /rɪ'kwaɪə(r)/v. 要求,需要8.permit /pə'mɪt/v. 允许,许可n. 许可证9.download /'daʊnləʊd/v. 下载10.sightseeing /'saɪtsiːɪŋ/n. 观光11.attraction /ə'trækʃn/n. 吸引力12.label /'leɪbl/n. 标签13.type /taɪp/n. 类型14.commercial /kə'mɜːʃl/n. 商业广告15.style /staɪl/n. 风格;式样;类型16.product /'prɒdʌkt/n. 产品17.discount /'dɪskaʊnt/n. 折扣18.available /ə'veɪləbl/adj. 可利用的19.advantage /əd'vɑːntɪdʒ/n. 利益,好处20.brand /brænd/n. 品牌21.trademark /'treɪdmɑːk/n. 商标22.consumer /kən'sjuːmə/n. 消费者23.customer /'kʌstəmə/n. 顾客24.service /'sɜːvɪs/n. 服务25.coupon /'kuːpɒn/n. (购物)赠券26.summary /'sʌməri/n. 简介,概述27.creative /kri'eɪtɪv/adj. 有创意的28.fee /fiː/n. 费用29.information /ˌɪnfə'meɪʃn/n. 信息30.register /'redʒɪstə(r)/v. 注册31.range /reɪndʒ/n. 范围32.attractive /ə'træktɪv/adj. 吸引人的33.delivery /dɪ'lɪvəri/n. 运送34.brochure /'brəʊʃə(r)/n. 小册子35.agency /'eɪdʒənsi/n. 代理;代理处36.cheap /tʃiːp/adj. 便宜的;廉价的37.unique /ju'niːk/adj.独特的;独一无二的38.destination /ˌdestɪ'neɪʃn/n. 目的地;终点39.train /treɪn/v t. 训练,培训40.application /ˌæplɪ'keɪʃn/n. 申请[二积短语顿挫抑扬][课内短语回扣](一)根据汉语写出下列短语*1.be_meant_to旨在,目的是*2.fall_for受……的骗;爱上*3.play_tricks_on欺骗;捉弄*4.deal_with涉及,关于;处理,应付5.end_with以……结束6.up_to (数量、程度等)达到*7.figure_out_弄清楚,弄懂;计算出*8.appeal_to_ 吸引,引起兴趣;呼吁9.be_concerned_with对……关心10.get_sth._across把……表达清楚11.put_sth._together组织;组装*12.die_from死于……13.even_if/though虽然,即使14.for_free免费15.fool_sb._into_doing_sth.欺骗某人做某事(二)用上面加*号的短语完成下列句子1.I think what appeals_to me about his painting are the colours he uses.2.She said that she would never fall_for that kind of trick.3.Children, as well as adults, usually play_tricks_on each other on Halloween. 4.The measures are_meant_to prevent the river from being polluted.5.A year ago, I was unemployed, and I was trying to figure_out where to find a job. 6.We knew we could depend on her to deal_with the situation.7.Ten passengers are reported to have died_from their serious injuries.[话题短语积累]1.a variety of 各种各样2.sign up for 报名参加3.public service 公共服务4.on sale 出售5.be popular with 受……欢迎6.be attractive to 对……有吸引力7.in public places 在公共场所8.delivery costs 运送费9.discount shopping coupons 优惠购物券10.membership card 会员卡11.at low prices 以低价12.attract one's attention 吸引……注意13.Publication Date 出版日期14.brand name 产品名称15.consumer advertising 消费者广告16.television advertising 电视广告17.consumer magazines 购物杂志[三积句式写作扮靓][课内句式仿写]1.even if引导让步状语从句[例句]Even if an ad does not lie, it does not mean it is altogether innocent.[仿写] 即使期末考试快到了,我依然会设法挤出时间锻炼身体。
英语:Unit1《Advertising》Word Power课件(1)(译林牛津版必修4)
be supposed to do的意思是 expected to do; 的意思是be 的意思是 be required to do; should do被期望、被要求 被期望、 被期望 做某事、应该。 做某事、应该。
Word power
• When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 and learn more about sales and marketing.
玛格丽特的父母要她别上他的当。 玛格丽特的父母要她别上他的当。
2)fall in love with, especially ) suddenly (突然) 突然) 倾心于…;爱上…; 迷上。 倾心于 ;爱上 ;被…迷上。 迷上 Margaret fell for him in a big way.
P7 A
Before a company starts making a new p_______, they must collect and study roduct information about what people want and need. So, they do m_____________. The boss of the arket research company needs a lot of information about the ales and marketing s_________________ of the product. So, the s________________________, led by a ales/marketing department sales/marketing manager, will present the information from their market research to the boss.
英语必修四译林版英语书电子
英语必修四译林版英语书电子目录:全书知识结构图解·名师学法指津Unit1 AdvertisingSection A Welcome to the unit ReadingSection BWord power&Grammar and us age Section C Task Project教材课后习题解答单元知识梳理与能力整合最新5年高考名题诠释知识与能力同步测控题Unit2 SportseventsSection A Welcome to the unit&ReadingSection B Word power&Grammar and usage Section C Task&Project教材课后习题解答单元知识梳理与能力整合全书知识结构图解·名师学法指津Unit 3 Tomorrow ’SworldSection A Welcome to the unit&ReadingSection B Word power&Grammar and usage Section C Task&Project教材课后习题解答单元知识梳理与能力整合最新5年高考名题诠释知识与能力同步测控题期中测试卷期末测试卷答案与提示1.词汇:advertise,share,persuasive,product, service, promote, place, intended, educate, welfare,complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach 2.词组、短语:be used to,be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve。
英语:Unit1《Advertising》Welcome课件(1)(译林牛津版必修4)
Commercial advertisements
A
commercial advertisement is intended to promote a product or service.
Let’s discuss ! (P1)
1.
Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us?
Homework
1.Finish the paper about the 6 posters and learn some useful expressions. 2.Get more information on how to make an effective advertisement .
让我们把一切做得 更好!
9.Connecting People.
理解就是沟通。
(Nokia) 10. We lead. Others copy.
我们领先,他人仿效。 (Ricoh Copier 理光复印机)
Let’s Байду номын сангаасebate !
Pros
Advertisements do more good than harm! Cons Advertisements do more harm than good!
Let’s learn!
2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements.
译林牛津版高一英语必修4Unit1Advertising电子文本、课文注释及翻译
语篇翻译(一)课文注释AdvertisementsNowadays, we can find advertisements almost wherever we go. we are so useddidto①them that we often do not even realize how many we see and hear in a day. I some research on②advertisements, and have somevery important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to③buy aproduct or service, or to b elieve in④an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements--commercial advertisements and public servicepaid advertisements(PSAs).A commercial advertisements is one which someone hasfor⑤to advertise a product or service. PSAs are often run for free⑥, and aremeant to⑦educate people about health, safety, or any other problem that affects public welfare⑧.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat⑨people. However, we still must be aware of⑩the skilful methods used in ads to try and sellus things. Even if an ad does not lie, It does not mean it is altogether innocent. ?One toothpaste ad declares, 'Bright-Teeth fights bad breath!' This statement tries to fool you into ?assuming that?the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocerytells customers, You are proud of your cooking, so shouldn't you buy the very freshest food? 'This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that whenyou read the ad, you will feel pleased with?the nice comment, remember the words 'freshest food', and make a mental connection with ?the food in the grocery. We must not fall for?this kind of trick!Public service advertisements.Not all ads play tricks on? us though. PSAs use some of the same methods,like attractive pictures and clever language, but they are made to serve the public PSAs aim to teach us and help us lead, better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign? in 1996,and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and' Knowledge changes life'. these ads deal with?widespread? social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is 'Project Hope--educating every child'. There are even PSAs to teach us how to live healthy lives. One of these is, 'when you smoke cigarettes, you are slowly killing yourself'.21the public, and you can often learn a lot byAll of these ads are meant to benefit○22they give.following the advice○Finally, I wish to tell you this think about why you should do the things the adWhen it comes to○23 suggests, or buy the product or service the ad promotes.advertisements, we must all use our intelligence and not be a slave to them!课文注释①be used to (doing) sth 习惯于②do some research on 做研究③persuade sb to do sth 说服某人做某事④believe in 信任,信仰⑤pay for 付款,为…付出代价⑥run… for free免费运营run vi. 经营;奔跑;运转vt. 管理,经营;运行;参赛n. 奔跑;赛跑⑦be meant to 旨在,打算⑧welfare n.福利;福利事业⑨cheat vt. 欺骗;骗取vi. 欺骗;作弊n. 欺骗,作弊;骗子⑩be aware of 意识到?innocent adj. adj. 无辜的;无罪的;无知的?fool sb into哄骗某人干某事?assuming that 假定?feel pleased with 对..感到高兴,满意?make a connection with 与...有联系?fall for 上...的当;受...的骗?play tricks on捉弄,欺骗?campaign n. 运动;活动;战役?deal with 涉及,论述;处理;应付;做生意?widespread adj. 普遍的,广泛的;分布广的21benefit vt. 有益于,对…有益vi. 受益,得益benefit form n. 利益,好○处22follow the advice 听从劝告/忠告○23When it comes to 当提到;就……而论○课文译文广告如今,无论我们走到哪里,几乎都可以看见广告。
牛津译林版高中英语必修四Unit 1《Advertising》(Words and expressions)课件
5.intend (vt.)打算;有th.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth.
3 persuasive (adj.) 能说服的;善于游说的;
persuade (v.)
persuade sb. (not) to do sth. persuade sb into doing sth. advise sb. to do sth. try to persuade sb to do sth
is used to make over 40% of the 3 Cotton ___________________ world's textiles. (用来做)
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
打算/计划要某人做某事
这次实验目的是为了测试学生的方向感. This experiment is intended to test the students’
sense of direction.
3) intend +clause (should) do Mr Smith计划让他儿子出国深造. Mr Smith intends that his son ( should) go abroad for further study.
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张. ①A wallet has been found and can be claimed at the manager’s office.
2021届高考英语 Unit 1 Advertising练习题 4(1)
必修4 Unit 1 AdvertisingⅠ.单项填空1.He suggested the person referred ________put into prison.A.is B.be C.to be D.should be答案 C [此题考查句子的结构。
此题中“referred to”作定语,“be put into prison”是宾语从句的谓语部份。
suggest意为“建议”时,其后接的宾语从句应用虚拟语气。
因此正确答案为C。
考生若是粗心,容易误选B或D。
]2.At the meeting they discussed three different ________to the study of mathematics.A.approaches B.meansC.methods D.ways答案 A [句意:在会议上,他们讨论了学习数学的三种不同的方式。
approach“方式,方式,途径”,常与介词to搭配。
而其他选项尽管也有“方式,方式”的意思,但往往组成method of/for(doing)sth,means of(doing)sth,way of doing sth/to do sth的搭配。
]3.—Anything to say about the latest talk between the two countries?—________A.No comment! B.Nothing to say.C.I beg your pardon? D.Go ahead.答案 A [句意:——对两国之间最近的会谈有要说的吗?——无可奉告!No comment!无可奉告!Nothing to say.没有东西要说。
I beg your pardon?请再说一遍?Go ahead.用吧;请吧。
]4.In many people's opinion,that company,though relatively small,is pleasant ________.A.to deal with B.dealing withC.to be dealt with D.dealt with答案 A [不定式to deal with与主语that company之间存在动宾关系,放在pleasant,difficult,easy,hard等形容词以后时要用主动表被动。
高中英语 牛津译林版 必修四 Unit1 Advertising 综合练习(含答案)
Module 4 Unit 1 综合练习一、根据句子意思选择方框内合适的词组,并用其正确形式填空。
1. The software protect computers from being attacked by viruses.2. It took them a long time how to start the equipment.3. John has a way to his opinion while using as few words as possible.4. Popular music especially teenagers.5. He is too smart to that trick.6. There are many difficulties7. Allow children the space to voice their opinions they are different from your own.8. John is a naughty student. He likes to his classmates.9. The animals starvation in the snow.10. Sore throat and foods like onions and garlic may cause .二、根据句意, 选用方框内所给动词的适当形式填空。
(注意时态、语态、非谓语动词)1. Really sorry for the trouble —I didn ’t to bother you.2. I wonder how they are going to to my suggestion.3. These measures are at preventing violent crime.4. Many thousands have from the new treatment.5. He was caught on the test.6. At the street corner there is a big poster (海报)a new mobile phone.7. Aspirin will you of your headache.8. The young man the old woman into believing he was a rich man.9. I don ’t have enough money a new car.10. I was not at all __________ at the news that the corrupt principle had been arrested.三、用括号中所给单词的适当形式填空。
高中英语必修4Unit 1 Advertising--Section 3 Words and exp
Unit 1 Advertising●Section 3 Words and expressions● Wele to the unit1. You may have seen pictures similar to the ones below... (P1) 你可能看过和下面这些类似的图……similaradj.looking or being almost, but not exactly, the same:My father and I have similar views on politics.I bought some new shoes which are very similar to a pair I had before.Paul is very similar in appearance to his brother.similarityn.[C or U]I can see the similarity between you and your mother.The book bears several striking similarities to last year's bestseller.similarlyadv.The children were similarly dressed.Cars must stop at red traffic lights: similarly (= in a similar way), bicycles should stop too.●Reading1. We are so used to them that we often do not even realize how many we see and hear in a day.我们对此是如此熟悉以至我们根本意识不到我们一天看到听到多少〔广告〕。
so much butter, so much sugar, so many eggsThere were so many that we didn’t know where to put them all.He's so careless that he always leaves his school things at home."He's so positive, so hardworking, that he's counseling other kids now.He is quite used to hard work/working hard.I’m not used to being spoken to like that.This is a woman who's used to working long hours and traveling extensively.I suppose Tommy wasn't used to being disturbed during his rages, because his first response when I came up to him was to stare at me for a second.be used to do sth. 被用来……Wood is used to make paper.Cotton is used to make over 40% of the world's textiles. India and Pakistan are two of the top producing countries.Obviously it is very convenient for plastic bags to be used in people’s everyday life. ... This causes the white pollution to our environment, which is very harmful because plastic bags can not disappear by natural deposition.used to do sth. 过去常常……You used to drink, usedn’t you (didn’t you)?I used to be funny, but now I'm boring and self-conscious. What happened to me?要的知识同大家分享。
高一英语测试报U1 第三部分教案 解题技巧指导牛津译林版必修4.doc
Unit one Advertising解题技巧指导短文改错的解题基本思路应该是:%1.通篇阅读语篇,整体把握短文意思,始终以理解为主线,以上下文为依据找出句中的错误。
许多时候,就某一行或某一句单独而言常常难以判断其正确与否,错误何在,故必须以全篇为一整体才可对该句或者对该行作出判断。
%1.以句为单位,找行中错误,开始答题时要把每一行都看成有错来判断(错词、多词、缺词),而判断的依据一定是上下文,最小单位是一个完整的句子。
具体解题过程中,应该注意把握下列几个方面的-•致问题:%1).时态一•致对时态的考查是历年高考短文改错题必考的考点之一,一般为一•到两题.主要检查考生是否具有判断短文中谓语动词的时态与上下文、特定语言环境及该句的时间状语是否保持了呼应与 i致的能力。
例1. I remembered her words and calm down,(NMET'OO)根据上文中的remembered 得知时间是在过去,所以calm的时态应与上文保持一•致,应该改为calmedo例2. Time passes quickly. Evening came. (NMET'03)通篇的时态是过去时,所以应把passes 改为passed.%1).主谓一致谓语动词在人称和数上是否与主语保持一致。
彳列1. Now my picture and the prize is hanging in the Iibrary,(NMET'OO)my picture and the prize 是复数,其谓语也应该用复数。
这里的is应改为are。
例2. Their word were a great encouragement to me.(NMET'03)此句的主语word与谓语明显不一•致,应将word改为words.此题也是由谓语反过来判断主语,是不是现在出题的一利趋向,笔者不敢妄下结论。
高一英语译林版必修4学案:单词典句考点 Unit1 Advertising 含解析 精品
名师导航三点剖析单词·典句·考点【巧记提示】advert(n.广告)+-ise(后缀词,跟在形容词或名词之后,构成动词)【经典例句】Our company advertised our goods in all the newspapers.我们公司为我们的货物在所有的报纸上刊登了广告。
It has been advertised in the magazine.已在杂志上刊登了广告。
advertisement(或ad)n.广告;advertiser n.广告商【活学活用】1.选词填空(advertise,advertisement,advertiser)1)It has many _________ and many different sections.2)The company is _________ for typists in the newspapers.3)He now works as an _________ in this ________ company.答案:1)advertisements2)advertising3)advertiser;advertisement【经典例句】I share the bedroom with my sister.我和妹妹共用一间卧室。
They will share (in) the joys and sorrows.他们将同甘共苦。
【考点聚焦】share作名词,表示“一份,股份”,是可数名词。
表示“负担量,份额”,是不可数名词。
share构成的常用动词短语有:share in表示“分享,分担”;share out表示“分配,均分”;share with 表示“分与,分派”,后面接指人的名词或代词。
【活学活用】2.单项填空To be honest,I don’t quite ________ with you some general views on the weather.A.agreeB.allowC.botherD.share答案:D【巧记提示】persua (de)(v.劝服)+s+-ive(形容词后缀)【经典例句】This reason is very persuasive.这个理由很有说服力。
英语:Unit1《Advertising》课件(译林牛津版必修4)
share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。 山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。 应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。 我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份 一份… 一份 Here is your share of the cake. 2.股份 股票 股份;股票 股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .
译林牛津高中必修4-Unit-1-单元测试[下学期]--江苏教育版
Test for Unit 1 Book IVI.单项填空(1×25分)1. --- Excuse me, may I ask you some questions?--- Sorry, I’m too busy and I haven’t even a minute to __________.A. spendB. shareC. spareD. stop2. ---Does he work hard at his lesson?---Yes, he ________ no effort, I dare say.A protectsB determinesC sparesD wastes3. You don’t have to _________the umbrellas; I’ll give you one each.A. advertiseB. be used toC. shareD. persuade4. We have to __________ the practical measures.A. come outB. come up withC. come upD. come about5. The crowd is too noisy, but anyway I have to make myself ______ to them because the news is so important to them.A. supposedB. understoodC. heardD. known6. I was looking through China Daily when an _______ for a second-hand car attracted my attention.A. advertiseB. advertisingC. advertisementsD. advertisement7. We _________ him to stop surfing the internet, but he wouldn’t listen.A. persuadedB. tried to persuadeC. suggestedD. demanded8. Would you __________ me a good dictionary?A. commandB. demandC. recommendD. recommendation9. The mother is _________about her son’s future.A. caredB. knownC. concernedD. impressed10. _______is a highly developed twentieth-century industry.A. AdvertisementB. AdvertisingC. AdvertiseD. Advertiser11. The newly published book, which refers _______ basic English grammar, is _________only for beginners. A. as; meant B. for; intended C. to; planned D. to; intended 12. The official, who had much ________ at dealing __________ troublesome affairs, was shot todeath by a terrorist.A. experiment; withB. experience; withC. experiences; forD. experienced; for13. The popular musician was asked ________ she should intend to be her partner in the nextconcert.A. whatB. whomC. howD. when14. --- Was the judge _________ with the result?--- I don’t think so. But perhaps no judge is easy __________.A. satisfying; satisfiedB. satisfied; to satisfyC. satisfactory; to be satisfiedD. satisfaction; satisfactory15. Wind __________ electricity widely in any parts of the world.A. is used to produceB. is used to producingC. used to produceD. used to producing16. When he was there, he __________go to that coffee shop at the corner after work every day.A. wouldB. shouldC. had betterD. might17. Mother _________ us stories when we were young.A. was used to tellB. was used to tellingC. used to tellD. used to telling18. More and more people nowadays have come __________ taking exercise every day.A. believeB. believe inC. to believeD. to believe in19. They picked the town of Tobermory on Mull because the brightly colored houses appeal________ children. A. to B. for C. against D. with20. They tricked the pretty girl _________stealing money from the store.A. intoB. toC. withD. against21. Nick is looking for another job because he feels that nothing he does ________his boss.A. servesB. satisfiesC. promisesD. supports22.---You ________part in the party in time.---Sorry, I was delayed by the accident.A. are supposed to takeB. have supposed to takeC. are supposed to have takenD. supposed to take23. Your suggestion is _______to us.A. of very valueB. great valuableC. of great valueD. very value24. He left the place, _______never ________back again.A. determined; to comeB. being determined; to comeC. determined; comingD. determining; coming25. Can you tell me __________________________?A. what life will be like in the futureB. what will life be like in the futureC. how life will be like in the futureD. how will life be like in the futureII. 完形填空(1×20分)At the time when Bill and Rose got married, neither of them had much money. So they were 26 to buy a house or flat. For the first years of their 27 life, they, therefore, 28 in rented (租凭的) flats. Then Bill’s father died and29 him some money, so they bought a house. When they moved into it for the first time, one of Bill’s30 sent him a bottle of wine as a present to celebrate his entry (住进) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 31 , arranging the furniture, getting curtains and all the rest, so they 32 about the bottle of wine. In fact, they 33 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 34 when they moved into their new house, and a few months later, the third was born. When Rose came home from the __35 with the baby. Bill _36 some friends round to _37 its arrival, and they had a wonderful _38 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was _39 . _40 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a _41 somewhere in the house. He found it with some difficulty and _42 it into the living-room where his _43 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it _44 to others. _45_ said “Bill, take good care of this one—it is the first one that is really yours.”26. A. unable B. trying C. advised D. expected27. A. happy B. married C. sad D. bitter28. A. moved B. succeeded C. lived D. gave29. A. carried B. brought C. sent D. left30. A. nieces B. workers C. friends D. classmates31. A. unpacked B. prepared C. tied D. sold32. A. forgot B. thought C. looked D. cared33. A. sent B. put C. took D. kept34. A. fathers B. daughters C. children D. dogs35. A. prison B. police station C. shop D. hospital36. A. demanded B. expected C. invited D. wished37. A. join in B. celebrate C. attend D. drank38. A. party B. time C. day D. rest39. A. served B. finished C. prepared D. bought40. A. And B. Therefore C. Luckily D. Although41. A. cupboard B. box C. table D. living-room42. A. sent B. brought C. fetched D. led43. A. family B. wife C. guests D. workers44. A. silent B. loud C. aloud D. calm45. A. He B. Which C. They D. ItIII. 阅读理解:(2×25分)AAdvertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers to buy certain brands(品牌). Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.46. What is discussed in this passage?A. The content of modern advertising.B. The skills of modern advertising.C. The results of modern advertising.D. The writing of modern advertising.47. According to the passage, a good advertisement should .A. be both persuasive and effectiveB. give people useful informationC. show people a productD. show people a new idea of a product48. From the passage, we know that .A. modern advertising has less effect on customersB. once customers see ads about a new cerea1, they are sure to buy itC. cereal can make people strongD. cereal is a kind of food which is popular among people49. What can we infer from the passage?A. Customers can easily be persuaded by advertisements.B. Customers should be persuaded by advertisements.C. It’s impossible for customers to buy a product without advertisements.D. Customers buy products according to their demands rather than the advertisements.BAre you worried by the rising crime rate? If you are, you probably know that your house, possessions(财产) and person are increasingly in danger of suffering from great rise in the cases of burglary(夜盗;抢劫) and attack.Figures show an ever-increasing crime rate, but it is only too easy to imagine "It will never happen to me". Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of being a victim.Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system which is effective, simple to operate and easily affordable.You must remember that owning a burglar alarm is no indication(暗示) that your house is packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is one house they will not break into easily, so they carry on to an unprotected house where their job is made a loteasier.Send now for our free leaflet telling you how we can Protect Alarm your house quickly, easily and cheaply. Complete and tear off the slip below and post it to us. Postage is free. Also, telephone us on 327 6721 where we have a round-the-clock answering service. It costs nothing to find out about Protect Alarm.50. Anyone who takes an interest in the crime rate will, according to the text, be aware that ___________.A. more burglars are being caught than ever beforeB. people have more possessions to worry about nowadaysC. burglars are more at risk than they used to beD. homes are more likely to be broken into nowadays51. It seems that people who live in cities are ____________A. more often victims than those living in other areasB. of the opinion that statistics are wrongC. twice as well as people living in other areasD. of the opinion that burglars only rob unprotected homes52. The article claims that possessing an alarm system will _________.A. show burglars that you have something worth stealingB. persuade burglars not to break into your houseC. make the burglars' job less complicatedD. persuade burglars to try again another time53. In order to find out more information about this alarm system one can _______.A. buy a leafletB. write enclosing a stamped, addressed envelopeC. sign a contractD. phone at any time of day or night54. The underlined word "Figures" in the second paragraph can be replaced by" "A. IllustrationsB. FingersC. NumbersD. StatisticsCWill it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to wh at many people believe, if you don’t eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.55. The results of the test show that _______.A. breakfast has great effect on work and studiesB. breakfast has much to do with people’s healthC. a person will work better if he has simple breakfastD. breakfast only affects those who work with their brains56. The passage mentions that many people believe that if you don’t eat breakfast, you will____.A. not lose weightB. be healthierC. gain weightD. lose weight57. We can infer from the passage that _____A. one can work better without breakfast.B. morning diet will do good to your health.C. reducing lunch and supper will help lose weight.D. breakfast is more important than lunch and supper.58. What is the best title for this passage?A. Good BreakfastB. Why Eating Breakfast?C. No eating, No gainingD. What is breakfastDIn the world today, there are millions of surveillance cameras, or ‘spy cams’, watching and monitoring our daily activities. There are some benefits of course, as people who are breaking laws can be watched and caught using cameras and this helps keep our society and public places safe.These cameras are everywhere and most are openly visible on roads, in airports, businesses, shopping centers and government buildings and even in lifts. Even schools have started using spy cams to watch student activity and behavior.The cameras are so common now that we hardly ever even notice them. But the problem lies with the ones that are hidden away from our eyes and are unseen. Technology has helped develop tiny cameras that can be very well hidden and they can ‘spy’ on shoppers , workers , babysitters and people in hotels and clubs without the people even knowing.It is these spy cams that people feel are an invasion of privacy. Recently, in the U.S., there have been a number of court cases against babysitters whose actions have been recorded by their employers on hidden cameras.The number of cameras in public and private areas is on the increase and with rising crime rates and the recent terrorist attacks, more and more surveillance cameras are being used to watch us. This means that we all have to be aware that our employers, department stores, police and even some of our friends could be spying on us at any time!59. In the writer’s opinion, surveillance cameras .A. do more good than wrongB. are overusedC. should be very popularD. ought to be more widely used60. In what way can the surveillance camera benefit the public?A. By helping keep social safety.B. By monitoring the employees.C. By watching the students in class.D. By spying on customers.61. According to paragraphs 3 and 4, people the use of hidden cameras.A. object toB. agree toC. feel happy aboutD. are fearful of62. Spy cams will be more widely used in the future because .A. all people want to spyB. of the invasion of privacyC. people enjoy being watchedD. of terrorist attacksELast night was the last game for my eight-year-old son’s soccer team. It was t he final quarter. The score was two to one, my son’s team in the lead. Parents surrounded the playground, offering encouragement.With less than ten seconds remaining, the ball suddenly rolled in front of my son’s teammate, Mickey O’Donnel. With shouts of “Kick it!” echoing (回响) across the playground, Mickey turned around and gave it everything he had. All around me the crowd erupted (沸腾). O’Donnel had scored!Then there was silence. Mickey had scored all right, but in the wrong goal, ending the game in a tie. For a moment there was a total hush. You see, Mickey has Down Syndrome (综合症) and for him there is no such thing as a wrong goal. All goals were celebrated by a joyous hug from Mickey. He had even been known to hug the opposing players when they scored.The silence was finally broken when Mickey, his face filled with joy, hugged my son tightly and shouted, “I scored! I scored. Everybody won! Everybody won!” For a moment I held my breath, not sure how my son would react. I need not have worried. I watched, through tears, as my son threw up his hand in the classic high-five salute and started chanting, “Way to go Mickey! Way to go Mickey!” Within moments both teams surrounded Mickey, joining in the chant and congratulatinghim on his goal.L ater that night, when my daughter asked who had won, I smiled as I replied, “It was a tie. Everybody won.”63. What was the score of the soccer match?A. Two to two, equal to both the teams.B. Three to one in Mickey’s team’s favor.C. Two to one in the opposite team’s favor.D. One to one, everybody won because of Mickey’s goal.64. The underlined word “hush” in paragraph 3 means ________.A. cheerB. cryC. laughterD. silence65. What did the author worry about when Mickey scored and hugged his son?A. The result of the match would disappoint his son.B. His son would shout at Mickey for his goal.C. Mickey would again hug the opposing players.D. His son would understand Mickey’s wrong goal.66. The purpose of the author in writing the passage is ________.A. to tell a joke to make readers laughB. to suggest we should not mind losingC. to show enjoying a game is more than winning a gameD. to present his son’s fine qualities of understanding othersFAs we know, it is very important that a firm should pay attention to the training of its staff as there exist many weak points in its various departments. Staff training must have a purpose, which I defined(解释) when a firm considers its training needs, which are in turn based on job descriptions and job specifications.A job description should give details of the performance that is required for a particular job, and a job specification should give information about the behaviour, knowledge and skills that are expected of an employee who works in it. When all of this has been collected, it is possible to make a training specification. This specifies that the training department must teach for the successful performance of the job, and also the best methods to use in the training period.There are many different training methods, and there are advantages and disadvantages of all of them. Successful training performances depend on an understanding of the difference between learning about skills and training in using them. It is frequently said that learning about skills takes place “off the job” in classroom, but training in using these skills takes place “on the job,” by means of such activities as practice in the workshop.It’s always difficult to evaluate(估计)the costs of a training programme. The success of such a programme depends not only on the methods used but also on the quality of the staff who do the training. The evaluation of management training is much more complex(复杂)than that.67. To be successful in our training programme, we must understand the difference between .A. a job description and a job specificationB. what is taught, and how it is taughtC. the costs and the quality of the programmeD. the training contents and training in using68. According to passage, which of the following statements is NOT true?A. As there exist weak points in different departments of a firm, the training of its staff is highly necessary.B. A training specification is based on the information collected from a job description and a job specification.C. Training in using skills and learning about skills usually do not happen at the same time.D. It’s easier to evaluate management training than to evaluate the training of workers and technicians.69. The best title for the passage might be .A. Staff training and its evaluationB. A successful training programmeC. How to describe and specify a jobD. The importance of training the staff70. From the passage we know the success of a training programme lies in .A. the training methods and the quality of the training staffB. the performance of the trainees in the programmeC. the places where the training programmes take placeD. the way to evaluate the training programmeIV.单句翻译: (2×5分)1.即使广告不撒谎,也不意味着它告诉了全部事实真相。
2025版高考英语大一轮复习Unit1Advertising高效演练跟踪检测含解析牛津译林版必修4
Unit 1 Advertising[学生用书P73]Ⅰ单句语法填空1.When it comes to practising(practise) oral English and English listening,taking part in the English Corner should be put in the first place.2.If you have a job,do(do) devote yourself to it and finally you will succeed.3.The policy was meant to improve(improve)study conditions for pupils and save educational resources.4.To make sure that he was at home,I called him up in advance.5.If we had consulted(consult)him about the question yesterday,we should know what to do now.6.They will start the project,aimed at helping the poor children to be educated in the west of China.7.He has overcome his difficulties with courage and determination(determine).8.I’m calling to enquire about the position advertised_(advertise)in yesterday’s China Daily.9.Cheating(cheat) in the examinations means fooling the teachers and yourself.10.We made an appeal to the villagers for money to build the bridge.11.This plan is designed to reduce(reduce) some of the company’s debts.12.What I want to get across to teenagers is that being addicted to the Internet will to some extent harm both mental and physical health.13.Reform is a must for China’s higher education, though it will take time to figure out the most suitable way and concrete measures.14.Scientists urged that wild animals (should) be protected (protect) properly.15.Pleased(please) with the effect of the color change, the woman smiled with satisfaction.16.—Would you like to make comments on our football team’s performances during the whole year?—Sorry, but I am not in a position to do so.17.Not dealt with properly at the very beginning,the financial crisis wasgetting worse and worse in the country.18.Even if/though the weather is awful,there is a lot to do.Ⅱ单句改错1.My friend tried to persuade me to buying insurance for my son.其次个to→into 或buying→buy2.Although there is no cure of the common cold, doctors believe that vitamins can help prevent it.of→for3.The boy is too young to know what to deal with the trouble.what→how或deal→do 4.When it refers to classical music, we first think of Beethoven or Mozart.refers→comes5.What messages are you trying to get across consumers?across后加to6.These small businesses have been benefited greatly from the fall in interest rates.去掉been7.My dentist recommended that the tooth must be taken out.must→should或去掉must8.This diagram is meant to showing the different stages of the process.showing →show9.Determining to give up smoking, he threw away his remaining cigarettes.Determining→Determined_10.The news of his death was shock to us.shock前加aⅢ完成句子1.他很忙。
高考英语 教材配词汇检测 模块四 Unit 1 Advertising
落堕市安心阳光实验学校高考英语词汇检测系列模块四 Unit 1 Advertising(与译林牛津新版教材配套,教师版)一、词义配对A1. shine A. a statement that expresses a personal opinion2. skilful B. satisfied or content3. pleased C. something that is used as a medicine4. nationwide D. ask someone for advice5. persuade E. a company that provides flights for passengers6. cheat F. all over the country7. comment G. being bright and sending out rays of light8. promote H. someone who leads you to believe something that is not true9. consult I. free from crime or guilt10. benefit G. do good to11. drug K. having or showing knowledge and skill12. innocent L. make sb. think or do sth. By talking to him or her13. cure M. try to sell a product 14. airline N. make healthy again1. G2. K3. B4. F5. L6. H7. A8. M9. D 10. G 11. C 12. I 13. N 14.EB1. best-seller A. the newest2. amazed B. increase rapidly3. tip C. surprised or shocked4. recommend D. express a good opinion of5. purchase E. sth. many people believe that is false6. designer F. an additional payment to employees as an encouragement7. update G. a book that has had a large and rapid sale8. youth H. bring up to date; supply with recent information9. multiply I. sth. that can be bought at a low price10. latest J. buy sth. or buying sth. or sth. bought11. bargain K. a small amount of money given to a waiter for services12. fancy L. a person who is good at designing13. bonus M. a business firm14. corporation N. a young person (especially a young man or boy1. G2. C3. K4. D5. J6. L7. H8. N9. B 10. A 11.I 12. E 13. F 14. MC1. essay A. please or interest sb. or attract2. lung B. be very certain that sb. wants to do sth3. target C. in my opinion4. poster D. a very bad surprise5. cancer E. try one’s best to make sb. do sth.6. react F. a big piece of paper on a wall, with a picture or words on it7. poisonous G. a short piece of writing about a subject8. appeal H. say or do sth. when another thing happens9. personally I. a thing that one tries to hit10. urge J. a small box or bag11. determine K. of sth. that will kill people or make them ill when they eat or drink it12. shock L. a very dangerous illn ess that makes some cells grow too fast13. packet M. one of the two parts inside one’s body that one uses for breathing1.G2.M3.I4.F5.L6.H7.K8.A9.C 10.E 11.B 12.D 13.J 二、根据句意和首字母提示写出所缺单词的完全形式1.Sometimes customers can b___________ from some advertisements.2.The company is p___________ their new products by advertising on television.3.Before going on a diet, you’d better c your doctor.4.How did you p___________ him into joining us? It’s amazing!5.At 20, Steve left his hometown, d not to return without realizing his dream.6. It is a new latest book. Our teacher recommends that I p__________a copy to read.7. I would rather fail than c________ in the examination.8.The doctor tried his best to c_________ the old man of lung cancer.9. Can you r me some new books on this subject?10.His deeds s her out of making friends with him.11. The new building was built according to the d of a famous architect.12.They u_________ Jack to give up smoking, but he wouldn’t listen.13.I wonder how they are going to r___________ to my suggestion.14.Many young people like his songs, that is to say, his songs a to young people.15.P____________, I prefer paintings, but I also like photography.16.Tom is a heavy smoker and he will smoke 2 p___________ of cigarettesevery day.17.The a are dressed in a variety of ways, some in suits and dresses, some in jeans.18.C_________that the government can lead them out of the financialcrisis, people are optimistic about the future of the country. 19.When designing advertisements, you should choose the right t_______, teenagers or grown-ups?20.Spelling is one of the most difficult a of learning English.三、译出下列词组(英译汉)英语汉语英语汉语fall for 上……的当,受……的骗figure out计算出,估计,理解,搞清楚be meant to 旨在,目的是kill oneself 自杀play tricks on 欺骗,捉弄come across 偶尔遇到/碰到appeal to 吸引,引起兴趣,呼吁be/get used to 习惯于get ...across 把……表达清楚deal with 涉及,关于;处理,应对die from 死于……for free 免费share sth. with sb. 与……分享provide…with…提供protect…from…保护……免受shock sb. into doingsth.警醒某人做某事be concerned with 对……关心up to 多达discourage sb. fromdoing sth. 阻止某人做某事even if/though 虽然,即使in advance 事先,预先,提前give up 放弃四、从上述表格中选择恰当的词组填空1.It's a tradition to people on April 1st.2.There is no reason that you shouldn't tell them when youare going.3.If you tell him that it'll make him a lot of money, he's sure tothe idea.4.This school is not commercial and all children study here .5.He spent many years trying to the speed of light.6.In the developing countries, more than 10 million peoplehunger every year.7.I wouldn't lose courage I should fail ten times.8.A party in power must the interest of the people.9.The lifeguards must be trained to any sort of emergency.10.We should the villagers for money to build the bridge.1.play tricks on2.in advance3.fall for4.forfree 5.figure out.6.die from hunger7.even if/though8.be concerned with9.dealwith 10.appeal to提升练习一、单项填空1.At that time, people early in the morning in winter, and coalthem warm.A. used to get up; used to keepB. were used togetting up; was used to keepC. used to get up; was used to keepingD. were used to get up; was used to keep【解析】B 第一个“be used to”意为“习惯于”,后面跟动名词。
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高一英语单元检测卷(四)(命题范围:模块四Unit 1 Advertising)一、单项填空: (共15小题;每小题1分,满分15分)1. The cunning fox tricked the little rabbit _________ picking up the carrots in the field and thencaught it.A. onB. intoC. alongD. to2. Some of this heat near the earth’s surface _________ make electricity.A. is used forB. is used toC. gets used toD. used to3. Are you ________ of the mistakes you made in your final English test?A. awaredB. unforgettableC. awaringD. aware4. –No.3 player runs quite fast. --Yes, but there’s no doubt _____ Liu Xiang will win in theend.A. thatB. whetherC. ifD. when5. There was never any time for Kate to feel lonely, _____ she was an only child.A. ever sinceB. now thatC. even thoughD. even as6. The teacher reported to the headmaster how the class meeting ________ the day before.A. had been organizedB. was being organizingC. has been organizedD. was organized7. I am sure nobody will ________ his old trick.A. fall intoB. drop forC. fall forD. run into8. I found the raincoat where I had ______ it.A. layB. laidC. lainD. lied9. He was taken away by the police. He _________ a very serious crime.A. must be committedB. was being committedC. must commitD. must have committed10. Does John know any other foreign language _____ French?A. exceptB. butC. besidesD. beside11. He said to me with an _________ look on his face.A. exciteB. excitingC. excitementD. excited12. It was n’t until nearly a month later ________ I received the manager’s replyA. sinceB. whenC. asD. that13. -What is the book mainly about?-Well, it ________ a little boy who suffered a lot during the war.A. deals withB. deals aboutC. makes upD. talk about14. He told us he _____ a concert _____ .A. had attended ... three days beforeB. attended ... three days agoC. would attend ... since three daysD. was attending ... for three days15. — How often do you eat out? —, but usually once a week.A. Have no ideaB. It dependsC. As usualD. Generally speaking二、完型填空(共20小题;每小题1分,满分20分)阅读下面短文,掌握其大意,然后从41—60各题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
When I was twelve years old, my family were the first black people to move into an all-white part of Grand Rapids, Michigan.Many of our new __16 weren’t very welcoming.Some of the adults said __17 that we should return where we came __18 .The children sometimes threw stones at me or drove me home from __19 .Most of my teachers __20 took no notice of me, but not Dorothy Bean, my history teacher.Miss Bean was angry at how badly I was being __21 ,but she didn’t say this to me.Miss Bean __22 her respect for me by teaching me just like __23 else.Instead of being unnoticed, I was given a __24 to show that I was smart.Miss Bean was the first teacher who ever made me __25myself.She insisted on knowing what I thought about difficult questions.Was Thomas Jefferson __26 to buy Louisiana from France?__27 ?She expected me to have an opinion and to be able to __28 it up.Miss Bean was teaching me that thinking for yourself was the real key to __29 .One day, when I was not paying attention in class, Miss Bean suddenly __30 an eraser at me.Unbelievably, the eraser hit me right on the hand and __31 my pencil flying.The whole class was __32 at first, then started laughing.This incident became famous in the school and,__33 it happened to me, the students wanted to get to __34 me.So that's the story of how Dorothy Bean made me her target, and how I became just another __35 in school.16.A.friends B.schoolmates C.teachers D.neighbors17.A.kindly B.surprisingly C.angrily D.happily18.A.to B.from C.for D.in19.A.school B.street C.office D.downtown 20.A.hardly B.simply C.never D.only21.A.taught B.considered C.welcomed D.treated22.A.kept B.expected C.showed D.refused23.A.anyone B.anywhere C.someone D.wherever24.A.question B.chance C.test D.place25.A.worry about B.look about C.work for D.think for26.A.necessary B.important C.right D.known27.A.How B.Where C.When D.Why28.A.back B.set C.put D.give29.A.respect B.education C.friendship D.children30.A.aimed B.threw C.passed D.found31.A.sent B.left C.made D.sprang32.A.excited B.frightened C.moved D.shocked33.A.so B.then C.because D.whether34.A.ask B.know C.praise D.understand 35.A.kid B.problem C.friend D.example三、阅读理解(共20小题;每小题2分,满分40分)阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
ALet us begin by saying what causes our dreams. Our dreams do not come from another world.They are not messages from some outside source .They are not a look into the future, either.All our dreams have something to do with our feelings, fears, longings, wishes, needs and memories. If a person is hungry, or tired, or cold , his dreams may include a feeling of this kind. If the covers on your body, such as a quilt or a blanket, have slipped off your bed, you may dream that you are sleeping on ice or in snow. The material for the dream you will have tonight is likely to come from the experience you have today.So the subject of your dream usually comes from something that has effect on you while you are sleeping(feeling of cold, a noise, a discomfort, etc.)and it may also use your past experiences and the wishes and the interests you have now. This is why children are likely to dream of fairies, older children of school examinations, hungry people of food, home-sick soldiers of their families and prisoners of freedom.To show you how this is happening while you are asleep and how your needs and wishes can all be joined together in a dream, here is the story of the experiment. A man was asleep and the back of his hand was rubbed with a piece of absorbed cotton. He would dream he was in hospital and his charming girlfriend was visiting him, sitting on the bed and feeling gently his hands!There are some scientists who have made a special study of why we dream, what we dream and what those dreams mean. Their explanation of dreams, though a bit reasonable, is not accepted by everyone but it offers an interesting approach to the problem. They believe that dreams are mostly expressions of wishes that did not come true. In other words dreaming is a way of having your wishes carried out.36. From the passage we know that our dreams .A. are imagination of our daily lifeB. are man’s curious look into the futureC. have nothing to do with our feelingsD. are to some degree connected with our feelings37. In your dream when you feel like eating something it indicates(暗示)that .A. you are in a state of being coldB. you are in a state of being tiredC. you are in a state of hungerD. you should have had your dinner that day38. Older children often dream of examinations probably because .A. they are interested in examsB. they are often worried about their studiesC. they hope for better lifeD. they show much interest in their studies39. Some scientists’ explanation of dreams .A. is not widely accepted though a bit reasonableB. gives an exact description of our lifeC. provides us with information of dreamsD. is of no use for usBSTUDY BOOKSBasic Study Manual Hardcover: $ 37.50Future success depends on the ability to learn. Here are the answers to the questions most often asked by parents, teachers, business trainers and by students themselves. Read this book and learn: * What the three barriers (障碍)to study are and what to do about them* What to do if you get tired of a subject you are studying* Twenty-six simple drills to help you learn how to study easily, rapidly and with fullunderstandingBuy and read the Basic Study Manual and use it to dramatically improve your ability to study. …………………………………………………………………………………………………….Study Skills for Life Hardcover: $31.99L. Ron Hubbard’s study technology for teenagers opens the door to their future success by giving them the ability to study and learn. Fully illustrated for easy comprehension. …………………………………………………………………………………………………….Learning How to Learn Hardcover: $24.99The basics of effective study for 8 to 12-year-olds, fully illustrated. Children who read and apply the materials in this book regain their liking for study and their ability to apply this knowledge in life. Get this book for a child you want to see win at his studies! …………………………………………………………………………………………………….How to Use a Dictionary Picture Book for Children Hardcover: $34.90 In spite of billions of dollars spent on ‘educational research’, children are not taught the most basic skills of learning, even the most basic of these: how to use a dictionary. In fact, a search of educational books for children found no book that told them how to use a dictionary or that one should. Written for children 8 to 12-year-olds, this fully illustrated book will teach your child: * How to find words in a dictionary * The different ways that words are used* What the different marks and symbols that are used in a dictionary mean* How to use a dictionary to correctly pronounce wordsIt includes a section for parents and teachers showing you how to use this book with children. Buy this book and give it to your children to unlock their education. What’s more, you’ll just pay 50% for it before May 1, 2006.40. Some of the four books were illustrated in order to_________A. help readers understand themB. persuade readers to buy themC. reduce the cost of themD. make them suitable to different readers41. If you buy the four books on April 1, 2006, your will have to pay_______ for them.A. $129.38B. $111.93C. $64.69D. $34.9042. The purpose of the passage is to _______.A. introduce the four books to readersB. help children to learn EnglishC. enrich students knowledge about natureD. sell the four books to studentsCHave you ever wondered why birds sing? Maybe you thought that they were just happy. After all, you probably sing or whistle when you are happy.Some scientists believe that birds do sing some of the time just because they are happy. However they sing most of the time for a very different reason. Their singing is actually a warning to other birds to stay out of their territory.Do you know what a ‘territory’is? A territory is an area that an animal, usually the male, claims (声称) as its own. Only he and his family are welcome there. No other families of the same species are welcome. Your yard and house are your territory where only your family and friends are welcome. If a stranger should enter your territory and threaten you, you might shout. Probably this would be enough to frighten him away.If so, you have actually scared the stranger away without having to fight him. A bird does thesame thing. But he expects an outsider almost any time, especially at nesting(筑巢)season. So he is screaming all the time, whether he can see an outsider or not. This screaming is what we call a bird’s song, and it is usually enough to keep an outsider away.Birds sing loudest in the spring when they are trying to attract a mate and warn others not to enter the territory of theirs.You can see that birds have a language all their own. Most of it has to do with attracting mates and setting up territories.43. Some scientists believe that most of the time bird’s singing is actually________.A. an expression of happinessB. a way of warningC. an expression of angerD. a way of greeting44. What is a bird’s ‘territory’?A. A place where families of other species are not accepted.B. A place where a bird may shout at the top of its voice.C. An area for which birds fight against each other.D. An area which a bird considers to be its own.45. Why do birds keep on singing at nesting season?A. Because they want to invite more friends.B. Because their singing helps frighten outsiders away.C. Because they want to find outsiders around.D. Because their singing helps get rid of their fears.46. How does the writer explain bird’s singing?A. By comparing birds with human beings.B. By reporting experiment results.C. By describing birds’ daily life.D. By telling a bird’s story.DI really love my job because I enjoy working with small children and like the challenges and awards from the job. I also think my work is important. There was a time when I thought that I would never have that sort of career.I wasn’t an excellent student because I didn’t do much schoolwork. In my final term I started thinking what I might do and found I didn’t have much to offer. I just accepted that I wasn’t the type to have a career.I then found myself a job, looking after two little girls. It wasn’t too hard at first. But the problems began when I agreed to live in, so that I would be there if my boss had to go out for business in the evening. We agreed that i f I had to work extra hours one week, she’d give me time off the next. But unfortunately, it didn’t often work out. I was getting extremely tired and fed up because I had too many late nights and early mornings with the children.One Sunday, I was in the park with the children and met Megan who used to go to school with me. I told her about my situation. She suggested that I should do a course and get a qualification if I wanted to work with children. I didn’t think I would be accepted because I didn’t take many exams in school. She persuaded me to phone the local college and they were really helpful. My experience counted for a lot and I got a part-time course. I had to leave my job withthe family and got work helping out at a kindergarten.Now I have got a full-time job there. I shall always be thankful to Megan. I wish I had known earlier that you could have a career even if you aren’t top of the class at school.47. What is the author’s present job?A. Working part-time in a college.B. Taking care of children in a family.C. Helping children with their schoolwork.D. Looking after children at a kindergarten.48. When staying with the two girls’ family, the author _______.A. was paid for extra workB. often worked long hoursC. got much help from her bossD. took a day off every other week49. What has the author learned from her own experiences?A. Less successful students can still have a career.B. Qualifications are necessary for a career.C. Hard work makes an excellent student.D. One must chose the job she likes.50. What does the underlined sentence probably mean?A. The boss didn’t go out to work very often.B. The boss often failed to keep his agreement with the writer.C. The writer couldn’t go out to find another job.D. The writer seldom had any chance to work outside.四、根据中文完成短语: (共10小题;每小题0.5分,满分5分)51. ____________(接受我的建议), you will surely win.52. It seemed that the teacher ____________(对……满意)his answer, for his head was nodding with satisfaction all the time.53. It is very important and necessary to warn people especially the young to ____________(远离)drugs.54. After a long and heated discussion, the group finally ____________(达成共识)the new program of promoting their products.55. Though high in price, those products ____________(高质量)always sell well in the markets full of fierce competition.56. The book on Shenzhou Ⅵis ____________(销售中)now. Why not go and have a look this afternoon?57. Wherever you are and whenever it is, we should always ____________ safety ____________(记在心里).58. The dictionary I bought today ____________(相似)the one you bought last week but is of a different price.59. ____________(依我看), if taken according to the directions, this medicine has no side effect to people.60. We should be pay special attention to the development of the situation. We should also tell our friends to be careful of it ____________(也).五、单词拼写: (共10小题;每小题0.5分,满分5分)61. In order to c_____________ his son of the terrible disease, the old woman sold out all she hadto collect money.62. He is c_____________ and always comes up with new ideas.63. He proves to be a true friend of mine. Whenever I am in trouble, he is always the persona_____________ to give you a hand.64. This dictionary is just the one he r_____________ to me the other day and I think it is quitegood for a middle school student.65. You can come and have a chat with me whenever you feel it is c_____________ to you.66. What is said in an advertisement should __________(迎合)to needs of the audience.67. You said that your idea was the best among others, but it is important that you should try tofind some __________(支撑的)reasons.68 This new product was very well advertised on TV and its sale rose __________(平稳地)up tillnow.69. He could have grown fatter but he is too __________(挑剔)about food.70. The __________(平均)price of the micro-wave oven in the supermarket was no more than$ 70.六、书面表达(15分)假如你叫林涛,是一名中学生,你对部分同学迷于玩电子游戏(video games)的现象很着急,便向一家英文报社编辑部寄了一封信,阐述了玩电子游戏的坏处。